Radio Commons^™

Producing Sa Today, Lara Rolo

Honors Capstone Projects - All

After analyzing the strengths and weaknesses of last year’s production of SA Today, I developed a new structure for the show and its purpose. SA Today is a show produced by CitrusTV for the Syracuse University Student Association, (SA). It serves as a broadcast outlet for SA to better inform and maintain contact with Syracuse University and SUNY E.S.F. students. The show’s purpose has grown under my care. With changes in design, structure, writing style and content value, my team and I have been able to create a new product produced by CitrusTV to better serve our campus viewership. The …

Ctrl + Z, Andrew Golibersuch

Honors Capstone Projects - All

In Ctrl + Z, Amanda rides the train to work and tells her new employee the story of a particularly bizarre and life changing day from her early career. While working on her laptop at her favorite coffee shop, she discovers that her computer’s undo function, control + z, affects real life. At first she can’t believe what is happening, so she begins experimenting. Eventually she decides to use the power to her personal advantage, specifically to try to get a guy’s attention. Unfortunately she inadvertently causes some severe problems and is forced to choose between what she wants and …

The Death Of Music Videos?: An Analysis On The Effectiveness Of Music Videos As A Promotional Tool, Carmen Cheng

Business and Economics Honors Papers

This research explored whether or not music videos remained an effective marketing tool for the music industry after the diffusion of the Internet in American culture. As a result of the transitions in media through which music videos were distributed, this project asked the following research questions: 1. What impact has the airing of music videos on MTV had on music sales? 2. What was the impact of music videos on sales when music videos moved from airing on television to being distributed over the Internet?

Two Faces Of Media While Covering Human Right Activities In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The situation of human rights in India is a complex one, as a result of the country's large size and tremendous diversity, its status as a developing country and a sovereign, secular, democratic republic, and its history as a former colonial territory. The Constitution of India provides for Fundamental rights, which include freedom of religion. Clauses also provide for Freedom of Speech, as well as separation of executive and judiciary and freedom of movement within the country and abroad. In its report on human rights in India during 2010, Human Rights Watch stated India had "significant human rights problems". They …

Language Discourse- A Critical Analysis Of Michel Focault's Work On Language Discourse With Special Reference To His Masterpiece "The Archeology Of Knowledge", Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Discourse generally refers to "written or spoken communication or debate". The following are three more specific definitions: (1) In semantics and discourse analysis: A generalization of the concept of conversation to all modalities and contexts. (2) "The totality of codified linguistic usages attached to a given type of social practice. (E.g.: legal discourse, medical discourse, religious discourse.)" (3) In the work of Michel Foucault, and social theorists inspired by him: "an entity of sequences of signs in that they are enouncements (enoncés)" (Foucault 1969: 141). An enouncement (often translated as "statement") is not a unity of signs, but an abstract …

Challenges Before Traditional Media In The Age Of Digital Media-How To Integrate It With Digital Media-The Way Ahead, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more.Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, …

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Design Collaboration As A Tool For Developing Diversity In The Work Place, Rees E. E. Shad

Publications and Research

Without a doubt the modern workplace is one made up of numerous working professionals graced with an array of varied abilities who work in tandem to meet a common goal. In this article the author recounts his personal journey to embracing the collaborative process and how he has honed and developed the skill set into an important element of design curriculum in order to prepare students for this fundamental market paradigm.

Still Water, Louis Foglia

Honors Capstone Projects - All

Still Water is full-length feature screenplay with the driving premise that vengeance creates suffering. While the script might be characterized as a procedural in that relies heavily on the plot to create suspense and to sustain a dramatic momentum that keeps the audience engaged, I was also interested in adding a layer of provocative depth to the story. Consequently, Still Water explores the themes of guilt, redemption, vengeance, corruption, and Italian-American identity.

Still Water is the story of the Sippilini family. During his campaign for Manhattan District Attorney, the family’s patriarch, Richard, gets involved in a corruption scandal that ultimately …

Wskg Public Broadcasting: Identifying And Quantifying The Need For Local News Coverage, Ava Melissa Rosenblatt

MPA Capstone Projects 2006 - 2015

WSKG Public Broadcasting is a non-profit radio and television station located in Binghamton, NY which serves NY's Southern Tier, as well as parts of Central NY and Northeastern Pennsylvania. The majority of news material currently aired on WSKG is supplied by National Public Radio (NPR), a national non-profit organization. WSKG leadership acknowledges complaints that WSKG does not broadcast enough local news to serve their listening community. However, no thorough assessment has been conducted to demonstrate that a local radio news service is needed, nor is there an understanding of the listening community's preferences with regard to such a service. This …