Digital Communication And Corporate E-Reputation In Morocco: Insights From A Case Study,
2026
Associate Professor (Habilitated), Faculty of Legal, Economic and Social Sciences (FSJES) Ain Chock, Editor-in-Chief of the REMADEG Journal, Hassan II University of Casablanca
Digital Communication And Corporate E-Reputation In Morocco: Insights From A Case Study, Adil Cherkaoui, Ilham Boughaba, Yasmina Bennis Bennani, Sabah Khaoua
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article explores the impact of digital communication on the e-reputation of a Moroccan company. Its primary objective is to examine the complex dynamics and challenges associated with digital communication in order to strengthen online visibility and enhance customer engagement. The findings reveal that the company's current digital practices remain at an early stage of development and that significant efforts are required to improve its digital presence and reinforce customer engagement. In particular, the company should adopt a more proactive approach to managing customer feedback and strategically leverage online reviews to enhance its reputation. Furthermore, implementing market segmentation and personalized …
The Adoption Of Ethical Marketing By Moroccan Companies: A Temporary Trend Or A Strategic Challenge?,
2026
Senior Lecturer (Habilitated), Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
The Adoption Of Ethical Marketing By Moroccan Companies: A Temporary Trend Or A Strategic Challenge?, Hasnaa Benomar
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
To meet consumer expectations and address growing environmental concerns, many companies have adopted ethical marketing policies. These initiatives encourage consumers to associate their purchasing decisions with the support of causes that serve the public interest, thereby enhancing the company's image and reputation. However, have all companies truly recognized the significance of ethical consumption? Is ethical marketing a genuine commitment to respecting people and the environment, or is it primarily a strategic response to changing consumer behavior aimed at gaining a competitive advantage? These questions highlight the need to examine the role of ethical marketing within corporate strategy and to explore …
Hr Marketing: A Strategic Lever In The Face Of Labor Market Uncertainty,
2026
Professor of Higher Education, Dean of the Faculty of Legal, Economic and Social Sciences (FSJES) Ain Chock, Publication Director of the REMADEG Journal, Hassan II University of Casablanca
Hr Marketing: A Strategic Lever In The Face Of Labor Market Uncertainty, Fatima Zahra Alami, Kawtar Bouftass
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
In recent years, organizations have shown growing interest and increasing enthusiasm for Human Resource (HR) Marketing, a new approach to managing human capital within organizations. The human resources department has become a strategic function at the core of the organization, attracting the attention of all stakeholders and facing rising expectations in terms of performance, employee motivation, retention, and long-term organizational sustainability. In this context, human resource managers have increasingly adopted marketing principles and practices to attract prospective employees, facilitate their integration into the organization, and encourage them to remain with the company, particularly high-potential talent who are actively sought after …
Editorial : Innovation For Performance : Different Perspectives,
2026
Professor of Higher Education, Dean of the Faculty of Legal, Economic and Social Sciences (FSJES) Ain Chock, Publication Director of the REMADEG Journal, Hassan II University of Casablanca
Editorial : Innovation For Performance : Different Perspectives, Fatima Zahra Alami, Adil Cherkaoui, Raja Temnati
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
No abstract provided.
Resiliency Planning And The Reorganization Of Legal Authority In Rural Maine,
2026
University of Maine School of Law
Resiliency Planning And The Reorganization Of Legal Authority In Rural Maine, Nicholas F. Jacobs, Skylar Thielbar
Maine Law Review
Resiliency has become a dominant and largely unchallenged organizing principle of contemporary state-local governance in Maine, particularly as it affects rural towns and communities dependent on extractive industries. This Article argues that resiliency planning is not merely a policy orientation, but a distinct form of legal authority, which operates through an administrative structure that is closed off to normal channels of political accountability and judicial review. Focusing on Maine, the Article shows how statewide resiliency planning reallocates authority across state and local institutions, shaping fiscal access and territorial development without triggering the doctrinal safeguards of public law. Rural governance, where …
Legal Deserts Over Time,
2026
University of Maine School of Law
Legal Deserts Over Time, Cory L. Dodds
Maine Law Review
Legal deserts—counties with exceptionally low attorney availability—shape housing stability, personal safety, health outcomes, and economic security in rural communities. Yet, national scholarship has not yet determined whether attorney scarcity is transient or durable and relies largely on cross-sectional snapshots and population-based headcounts benchmarked to the American Bar Association’s (ABA) threshold of one attorney per 1,000 residents. These measures can obscure temporal dynamics, overstate functional supply, and embed contested normative assumptions about adequacy. This Article offers a national, longitudinal, and definition-sensitive analysis of legal deserts using county-level data from the forty-eight contiguous states at three observation points. Attorney supply is measured …
Rurality And Redistricting: California's Proposition 50, Rural Identity, And Democratic Legitimacy,
2026
University of Maine School of Law
Rurality And Redistricting: California's Proposition 50, Rural Identity, And Democratic Legitimacy, Lisa R. Pruitt
Maine Law Review
When California voters embraced mid-decade congressional redistricting in 2025, the greatest media attention landed on the state’s First Congressional District, CA-01. It is residents of that district who are likely to feel the consequences of the new maps most profoundly. In the form established by the California Citizens Redistricting Commission in 2021, CA-01 occupied more than 26,000 square miles in the state’s northeastern corner. The district included a number of inland counties stretching from Modoc, tucked into the corner formed by the Oregon and Nevada state lines, to Colusa, in the Great Central Valley. The cluster of ten counties—hereinafter “old …
The Institutional Production Of Ethical War Across Modern Conflict,
2026
Binghamton University
The Institutional Production Of Ethical War Across Modern Conflict, Katerina Udov
Binghamton University Undergraduate Journal
This paper argues that modern warfare operates through an ethical infrastructure that enables, rather than restrains, the use of violence. Contrary to the common assumption that moral frameworks such as Just War Theory function as safeguards against harm, the historical record shows that ethical language, humanitarian rhetoric, and democratic narratives serve as mechanisms to legitimize intervention, manufacture consent, and naturalize civilian suffering. Through case studies including Vietnam, Iraq, Afghanistan, U.S.-backed coups in Latin America, and French intervention in Mali, the paper traces how political leaders, media institutions, and corporate actors frame war as a moral necessity while pursuing strategic and …
The Art Of Misuse: Could The European Union Benefit From The U.S. Copyright Doctrine?,
2026
Notre Dame Law School
The Art Of Misuse: Could The European Union Benefit From The U.S. Copyright Doctrine?, Isabella Fazio
Notre Dame Journal of International & Comparative Law
No abstract provided.
When Brand Image Stabilizes Uncertainty: Towards Digital And Inclusive Strategies Based On Artificial Intelligence,
2026
Research Laboratory in Development Economics and Organizational Governance, FSJES Ain Chock, Hassan II University of Casablanca, Morocco
When Brand Image Stabilizes Uncertainty: Towards Digital And Inclusive Strategies Based On Artificial Intelligence, Rhita Serir, Raja Temnati
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
In a context of profound transformation, contemporary marketing is evolving rapidly under the combined influence of digital transformation, artificial intelligence and Generation Z, whose behaviours are redefining consumption and communication norms. At the same time, the COVID-19 pandemic, global recession and market instability have increased the complexity and uncertainty faced by businesses. Strategic decision-making is becoming increasingly complex as technological tools multiply and consumer expectations diversify. Brand managers must therefore maintain coherence, relevance and credibility in unstable environments. Digital marketing emerges as a key strategic lever: integrating digital tools and artificial intelligence into communication and positioning strategies can improve audience …
The Effect Of Environmental Frugal Innovation On Consumers’ Eco-Responsible Behaviour In Togo,
2026
Research Laboratory in Economics and Management Sciences (LaRSEG), Faculty of Economics and Management, University of Kara, Togo
The Effect Of Environmental Frugal Innovation On Consumers’ Eco-Responsible Behaviour In Togo, Preabalo Essokobré N’Danida, Doman Gnoufougou
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This research examines the effect of environmental frugal innovation on consumers' eco-responsible behaviour. A mixed approach was adopted, using a questionnaire and a non-probability convenience sampling technique. Structural equation modelling results show that three dimensions—cost efficiency, functional simplicity and local embeddedness—have a positive and significant effect on consumers' eco-responsible behaviour, validating the corresponding hypotheses. By contrast, environmental impact and social impact do not show significant effects. The study concludes by identifying limitations and suggesting future research directions, particularly on how accessible and locally adapted innovations can encourage more responsible consumption in developing countries.
Human Capital, Gender And Labour Market Duality In Morocco: A Comparative Analysis Of Wage Earners And Non-Agricultural Self-Employed Workers,
2026
Laboratory of Applied Economics and Finance, Hassan II University of Casablanca, Morocco
Human Capital, Gender And Labour Market Duality In Morocco: A Comparative Analysis Of Wage Earners And Non-Agricultural Self-Employed Workers, Zineb Nahmed, Malika Nahmed, Abdeljaoaud Ezzrari
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article provides a comparative analysis of the socioeconomic situation of wage earners and non-agricultural self-employed workers in Morocco, based on data from the 2019/2020 National Survey on Sources of Income. Drawing on human capital theory, labour market segmentation, the institutional approach to informality and gender theories, the study highlights the inequality dynamics shaping access to employment, social protection and income. The results show that human capital has a positive effect on income, but that this effect is stronger among wage earners than among self-employed workers, who are often confined to informality. Labour market duality is particularly marked between formal …
Women Managers And Employee Well-Being In Guinea: What Role Does The Iglo Model Play In Workplace Resources?,
2026
Faculty of Economics and Management, Julius Nyerere University of Kankan, Guinea; Enterprise and Development Research Laboratory (LAED)
Women Managers And Employee Well-Being In Guinea: What Role Does The Iglo Model Play In Workplace Resources?, Zinsou Daniel Nakou, Fatoumata Ibrahima Camara, Ibrahima Bah, Serge Francis Simen Nana
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This research examines the impact of women managers on employee well-being through a mediation model introducing the IGLO framework of workplace resources at the individual, group, leadership and organizational levels. The study adopts a quantitative hypothetico-deductive approach using data collected from 100,000 observations between 2022 and 2024 and processed with SPSS. The results show that a higher proportion of women managers is associated with improved employee well-being, notably through reduced work stress, higher work engagement, greater job satisfaction and stronger workplace cohesion. More broadly, women managers can act as agents of change by improving workplace resources at several levels, including …
Islamic Fintech And Financial Inclusion In Morocco: Perceptions, Uses And Prospects,
2026
ECAF, FSJES Ain Chock, Hassan II University of Casablanca, Morocco
Islamic Fintech And Financial Inclusion In Morocco: Perceptions, Uses And Prospects, Inas Bennani, Said Lotfi
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
Islamic FinTech is considered a potential lever for financial inclusion. This study identifies the factors that hinder or promote its development in Morocco. Using a mixed methodology, an online questionnaire was completed by 70 professionals from the financial, technological, institutional and academic sectors. Quantitative data were processed using SPSS, while responses to open-ended questions were analysed thematically using the framework proposed by Braun and Clarke (2006). This dual approach demonstrates the potential of Islamic FinTech in Morocco in terms of inclusion, particularly among entrepreneurs and women. The results point to barriers to adoption, including limited financial education, inadequate regulation and …
Associative Activists’ Engagement And The Professional Inclusion Of People With Disabilities In Morocco: Challenges And Prospects,
2026
Laboratory for Research in Management Transformation and Innovation (LA-TIM), National School of Business and Management of Settat, Hassan First University of Settat, Morocco
Associative Activists’ Engagement And The Professional Inclusion Of People With Disabilities In Morocco: Challenges And Prospects, Ahmed Belgaid
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
The professional inclusion of people with disabilities requires the involvement of several stakeholders whose contribution remains underexplored in the Moroccan context. This research highlights the role of non-profit organizations as partners in implementing inclusion policies for people with disabilities. In Morocco, given the lack of professional structures offering support services to companies, candidates and employees with disabilities, working with non-profit organizations appears to be a relevant alternative. Based on an exploratory qualitative methodology, the study examines the contribution of associative actors to the professional inclusion process and the role they play in facilitating recruitment, integration and retention. The results show …
Microfinance And Financial Inclusion: A Multilevel Analysis Of Barriers Related To Repayment Delays According To Individual And Regional Profiles – The Case Of Al Amana Microfinance,
2026
FSJES Ain Chock, Hassan II University of Casablanca, Morocco
Microfinance And Financial Inclusion: A Multilevel Analysis Of Barriers Related To Repayment Delays According To Individual And Regional Profiles – The Case Of Al Amana Microfinance, Meryem Massine, Hajar El-Mahdad, Youssef Bouazizi
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article examines the determinants of repayment delays in Moroccan microfinance using an original administrative database of 476,145 borrowers financed by Al Amana between 2010 and 2022. Combining count models and a multilevel approach, the analysis shows that repayment discipline results from a combination of individual, contractual and territorial factors. The findings indicate that women, older borrowers, more educated clients and borrowers with accumulated credit experience have significantly fewer arrears, while larger loan amounts, some marital profiles and agricultural activities increase the risk of delay. The multilevel model shows that 6.49% of the variance in arrears is explained by regional …
Towards Broader Responsibility? A Quasi-Experimental Analysis Of The Effect Of Foreign Ownership On Corporate Social Practices In Morocco,
2026
National School of Business and Management of Meknes, Moulay Ismail University, Meknes, Morocco
Towards Broader Responsibility? A Quasi-Experimental Analysis Of The Effect Of Foreign Ownership On Corporate Social Practices In Morocco, Youssef Bouazizi, Adil Cherkaoui, Mohammed Ghazouani
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article examines the impact of foreign ownership on firms' social performance in Morocco, a context marked by increasing non-financial requirements and an institutional framework still under development. Using World Bank Enterprise Survey data for 2013, 2019 and 2023, the study builds a composite social performance index focused on gender equality, continuous training and human capital development. To address selection bias linked to foreign ownership, the study applies propensity score matching to estimate the average treatment effect. The findings show that firms partially or majority-owned by foreign investors have significantly higher levels of social performance than comparable domestic firms. This …
Sustainable Solutions For Food Security In Djibouti: A Renewable Energy Initiative,
2026
School of Veterinary Medicine and Sciences, University of Ngaoundéré, Cameroon; Sovereign Carbon Agency (SCA) - Africa Carbon Solutions (ACS), Djibouti-Ville, Djibouti; Amis Unis pour le Développement (AUD), Douala, Cameroon
Sustainable Solutions For Food Security In Djibouti: A Renewable Energy Initiative, Michaëlle Arielle Kouakep Tsoh, Tsoh Ekassi Gilbert, Thierry Césaire Kenmogne, Brice Pinga Tcheugoué, Justin Kouamo
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
According to the World Bank Group, East African countries have fragile food systems and low agricultural production. Djibouti is among the most undernourished countries in Africa and is severely affected by freshwater scarcity. Households regularly face climatic shocks and high electricity costs. This literature review characterizes Djibouti’s food systems and food security situation, identifies and analyzes renewable energy technologies implemented to improve food security in the local context, and presents renewable technologies as sustainable solutions to food insecurity. The results show that rural households are more likely to be food insecure and that the Djiboutian government promotes sustainable energy solutions. …
Reconfiguring Civil Society Organization Governance Models For Social Inclusion And Sustainable Innovation: Practical Contributions Of The Tamuri Programme,
2026
FSJES Ain Chock, Hassan II University of Casablanca, Morocco; Laboratory for Research in Development Economics and Organizational Governance
Reconfiguring Civil Society Organization Governance Models For Social Inclusion And Sustainable Innovation: Practical Contributions Of The Tamuri Programme, Oussama El Hadfi, Mostafa Kharbachi
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
Today, civil society organizations (CSOs) play a decisive role in promoting social innovation and reducing inequalities, particularly in disadvantaged territories. Aware of their potential, several support and guidance schemes have emerged to strengthen their impact. The Tamuri programme, led by the Moroccan Center for Innovation and Social Entrepreneurship (MCISE) and co-funded by the European Union, is part of this dynamic through structured and personalized support for CSOs from diverse territorial contexts. Despite these efforts, many organizations still face difficulties related to governance, financial structuring and the sustainability of their actions. This article aims to analyze, through an empirical approach and …
Comparative Approach To Inclusion Models In Social Policies In Mena Countries,
2026
National School of Business and Management of Oujda, Mohammed First University, Morocco; Laboratory for Research in Territorial, Integrated and Functional Management (LARMATIF)
Comparative Approach To Inclusion Models In Social Policies In Mena Countries, Taoufik El Idrissi, Omar Raji, Zouhir Tassi, Anas Ouachani
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
Social inclusion policies in Global South countries vary widely according to political choices, historical contexts and development models. This paper provides a comparative analysis of inclusion models in social policies in the MENA region, drawing on human development theories and comparative institutionalism. It discusses three main paradigms: universalist inclusion, targeted inclusion and capacity-based inclusion. The analysis shows how inclusion logics are shaped by international agendas, internal political configurations and interactions between civil society and public actors. It also highlights the strengths and limits of each model in reducing social inequalities and opens a discussion on hybrid, locally grounded inclusive policies.
