The Integration Of New Employees In An Uncertain And Complex Environment: A Renewed Approach To The Mentoring Process,
2026
Associate Professor, Faculty of Legal, Economic and Social Sciences Souissi (FSJES-Souissi), Mohammed V University of Rabat
The Integration Of New Employees In An Uncertain And Complex Environment: A Renewed Approach To The Mentoring Process, Kaoutar Razzaq, Rhita Serir
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
In today's VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) organizational environment, characterized by uncertainty, complexity, and rapid transformation, traditional onboarding mechanisms are no longer sufficient to effectively and sustainably support the integration of new employees. This article examines mentoring as a strategic lever for organizational socialization, knowledge transfer, and competency development among new recruits. Particular attention is given to the role of senior mentors, whose experience and expertise facilitate newcomers' assimilation of organizational norms, practices, and expectations while preserving institutional knowledge. The study argues that the effectiveness of the mentoring process relies on the integration of two complementary dimensions: a formal …
Public Administration 2.0: How Artificial Intelligence And Digitalization Are Reinventing Public Services,
2026
Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
Public Administration 2.0: How Artificial Intelligence And Digitalization Are Reinventing Public Services, Raja Temnati
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
The rapid advancement of digital technologies and Artificial Intelligence (AI) is profoundly transforming public administrations, offering unprecedented opportunities to enhance the management, efficiency, and transparency of public services. AI enables the automation of administrative processes, the personalization of public services, and improved access to government resources for citizens. However, this digital transformation also presents significant challenges, particularly in terms of data security, infrastructure management, and digital inclusion. This article draws on case studies conducted in Niger, Quebec, Morocco, France, and Algeria, revealing contrasting outcomes. In some contexts, digitalization has improved access to public services, reduced administrative processing times, and strengthened …
Market Response Time And Performance: The Case Of Exporting Smes,
2026
L-QUALIMAT GRTE Research Laboratory, Cadi Ayyad University, Faculty of Legal, Economic and Social Sciences (FSJES Marrakech); Associated Member, Research Laboratory in Development Economics and Organizational Governance (LAREDGO).
Market Response Time And Performance: The Case Of Exporting Smes, Kamar Abaaoukide
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
Performance remains one of the most widely debated concepts in management sciences, with no universal consensus regarding its definition, determinants, or measurement. Nevertheless, it remains a fundamental criterion for evaluating business success. This study examines the influence of market response time on organizational performance. The empirical investigation was conducted through case studies of two exporting SMEs operating in the textile industry, a sector characterized by intense international competition. The findings highlight the strategic importance of rapid market responsiveness as a key driver of competitiveness and organizational performance in export-oriented businesses.
The Impact Of Big Social Data On Optimizing The Marketing Strategies Of Moroccan Companies: Opportunities And Challenges,
2026
Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
The Impact Of Big Social Data On Optimizing The Marketing Strategies Of Moroccan Companies: Opportunities And Challenges, Leila Kissi, Hasna Benomar
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
With the rapid growth of social media and the increasing volume of data generated online, Moroccan companies face both significant opportunities and major challenges in leveraging Big Social Data. This exploratory study aims to examine the extent to which Moroccan companies integrate Big Social Data into their marketing strategies while identifying the opportunities they derive from its use and the obstacles they encounter. The findings reveal that, despite maintaining an active presence on social media platforms, the exploitation of Big Social Data remains limited, primarily due to technological complexity and a shortage of specialized skills. In response to these constraints, …
Customer Experience At The Heart Of The Moroccan Banking Revolution,
2026
Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
Customer Experience At The Heart Of The Moroccan Banking Revolution, Raja Temnati
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article examines customer satisfaction with Moroccan banks, particularly in the context of the growing digitalization of banking services. Based on a qualitative survey, it identifies the key factors influencing customer satisfaction, including the performance of online services, the speed of request processing, and the quality of interactions with bank advisors. The findings show that banks offering seamless and secure digital services while maintaining high-quality in-branch customer support achieve higher levels of customer satisfaction, loyalty, and corporate image. Conversely, banks with limited online services, high perceived fees, and inadequate branch service generate greater customer dissatisfaction. The study highlights the importance …
The University In Support Of Small Businesses Through The Recognition Of Entrepreneurs' Professional Experience (Rape) Framework,
2026
Associate Professor (Habilitated), Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
The University In Support Of Small Businesses Through The Recognition Of Entrepreneurs' Professional Experience (Rape) Framework, Mostafa Kharbachi
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article proposes a framework designed for entrepreneurs who previously operated in the informal sector before formalizing their businesses but who are unable, due to the limited age of their legal enterprises, to qualify for public or private procurement opportunities, as is the case for many micro-enterprises and self-employed entrepreneurs in Morocco. The proposed incentive mechanism, entitled the Recognition of Entrepreneurs' Professional Experience (RAPE), is also intended to support informal micro-enterprises wishing to transition into the formal economy through coaching and professional assistance. The paper presents the principles of this framework, whose implementation requires collaboration between public institutions, private organizations, …
Brand Content: A Strategic Lever For Improving The Marketing Performance Of Service Companies,
2026
Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
Brand Content: A Strategic Lever For Improving The Marketing Performance Of Service Companies, Leila Kissi
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article investigates the influence of Brand Content on the marketing performance of service companies operating in increasingly competitive markets, where innovation and differentiation are essential for customer retention. The study examines the extent to which Brand Content serves as a strategic lever for enhancing key marketing variables, including perceived value, customer engagement, perceived service quality, and brand reputation. The findings indicate that Brand Content positively shapes customer perceptions by improving engagement, satisfaction, and loyalty. Furthermore, it plays a significant role in enhancing perceived quality and strengthening brand reputation. Overall, the study demonstrates that Brand Content is a strategic marketing …
Towards An Economy Serving The General Interest,
2026
Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
Towards An Economy Serving The General Interest, Amina Kchirid
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
The prevailing economic model has faced increasing challenges over recent decades, reflected in recurrent economic crises, widening inequalities, and climate change. The traditional market- and profit-oriented entrepreneurial model developed by large corporations is undergoing profound transformation. Alternative forms of entrepreneurship that integrate social, environmental, and societal dimensions have emerged to enrich the current economic model and create new development opportunities. These approaches place greater emphasis on the common good and collective interest. This article examines the epistemological foundations of these different approaches through a comprehensive literature review and an analysis of models adopted in various countries. It also identifies the …
Impact Of Celebrity Endorsement On The Behavior Of Banking Service Users,
2026
Associate Professor (Habilitated), Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
Impact Of Celebrity Endorsement On The Behavior Of Banking Service Users, Salima Debbarh Mounir, Safaa Idmoussa
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article examines the impact of advertising campaigns using celebrity endorsement strategies on the behavior of banking service users. The study is based on a qualitative investigation conducted among both customers and non-customers of the selected banking institution. The findings indicate that the presence of celebrities in advertising can effectively capture public attention and significantly enhance brand awareness and recognition. However, celebrity endorsement alone is insufficient to ensure customer loyalty. Service quality and user experience remain the primary determinants of trust and long-term relationships between banks and their customers.
Digital Communication And Corporate E-Reputation In Morocco: Insights From A Case Study,
2026
Associate Professor (Habilitated), Faculty of Legal, Economic and Social Sciences (FSJES) Ain Chock, Editor-in-Chief of the REMADEG Journal, Hassan II University of Casablanca
Digital Communication And Corporate E-Reputation In Morocco: Insights From A Case Study, Adil Cherkaoui, Ilham Boughaba, Yasmina Bennis Bennani, Sabah Khaoua
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article explores the impact of digital communication on the e-reputation of a Moroccan company. Its primary objective is to examine the complex dynamics and challenges associated with digital communication in order to strengthen online visibility and enhance customer engagement. The findings reveal that the company's current digital practices remain at an early stage of development and that significant efforts are required to improve its digital presence and reinforce customer engagement. In particular, the company should adopt a more proactive approach to managing customer feedback and strategically leverage online reviews to enhance its reputation. Furthermore, implementing market segmentation and personalized …
The Adoption Of Ethical Marketing By Moroccan Companies: A Temporary Trend Or A Strategic Challenge?,
2026
Senior Lecturer (Habilitated), Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
The Adoption Of Ethical Marketing By Moroccan Companies: A Temporary Trend Or A Strategic Challenge?, Hasnaa Benomar
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
To meet consumer expectations and address growing environmental concerns, many companies have adopted ethical marketing policies. These initiatives encourage consumers to associate their purchasing decisions with the support of causes that serve the public interest, thereby enhancing the company's image and reputation. However, have all companies truly recognized the significance of ethical consumption? Is ethical marketing a genuine commitment to respecting people and the environment, or is it primarily a strategic response to changing consumer behavior aimed at gaining a competitive advantage? These questions highlight the need to examine the role of ethical marketing within corporate strategy and to explore …
Hr Marketing: A Strategic Lever In The Face Of Labor Market Uncertainty,
2026
Professor of Higher Education, Dean of the Faculty of Legal, Economic and Social Sciences (FSJES) Ain Chock, Publication Director of the REMADEG Journal, Hassan II University of Casablanca
Hr Marketing: A Strategic Lever In The Face Of Labor Market Uncertainty, Fatima Zahra Alami, Kawtar Bouftass
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
In recent years, organizations have shown growing interest and increasing enthusiasm for Human Resource (HR) Marketing, a new approach to managing human capital within organizations. The human resources department has become a strategic function at the core of the organization, attracting the attention of all stakeholders and facing rising expectations in terms of performance, employee motivation, retention, and long-term organizational sustainability. In this context, human resource managers have increasingly adopted marketing principles and practices to attract prospective employees, facilitate their integration into the organization, and encourage them to remain with the company, particularly high-potential talent who are actively sought after …
Editorial : Innovation For Performance : Different Perspectives,
2026
Professor of Higher Education, Dean of the Faculty of Legal, Economic and Social Sciences (FSJES) Ain Chock, Publication Director of the REMADEG Journal, Hassan II University of Casablanca
Editorial : Innovation For Performance : Different Perspectives, Fatima Zahra Alami, Adil Cherkaoui, Raja Temnati
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
No abstract provided.
Resiliency Planning And The Reorganization Of Legal Authority In Rural Maine,
2026
University of Maine School of Law
Resiliency Planning And The Reorganization Of Legal Authority In Rural Maine, Nicholas F. Jacobs, Skylar Thielbar
Maine Law Review
Resiliency has become a dominant and largely unchallenged organizing principle of contemporary state-local governance in Maine, particularly as it affects rural towns and communities dependent on extractive industries. This Article argues that resiliency planning is not merely a policy orientation, but a distinct form of legal authority, which operates through an administrative structure that is closed off to normal channels of political accountability and judicial review. Focusing on Maine, the Article shows how statewide resiliency planning reallocates authority across state and local institutions, shaping fiscal access and territorial development without triggering the doctrinal safeguards of public law. Rural governance, where …
Legal Deserts Over Time,
2026
University of Maine School of Law
Legal Deserts Over Time, Cory L. Dodds
Maine Law Review
Legal deserts—counties with exceptionally low attorney availability—shape housing stability, personal safety, health outcomes, and economic security in rural communities. Yet, national scholarship has not yet determined whether attorney scarcity is transient or durable and relies largely on cross-sectional snapshots and population-based headcounts benchmarked to the American Bar Association’s (ABA) threshold of one attorney per 1,000 residents. These measures can obscure temporal dynamics, overstate functional supply, and embed contested normative assumptions about adequacy. This Article offers a national, longitudinal, and definition-sensitive analysis of legal deserts using county-level data from the forty-eight contiguous states at three observation points. Attorney supply is measured …
Rurality And Redistricting: California's Proposition 50, Rural Identity, And Democratic Legitimacy,
2026
University of Maine School of Law
Rurality And Redistricting: California's Proposition 50, Rural Identity, And Democratic Legitimacy, Lisa R. Pruitt
Maine Law Review
When California voters embraced mid-decade congressional redistricting in 2025, the greatest media attention landed on the state’s First Congressional District, CA-01. It is residents of that district who are likely to feel the consequences of the new maps most profoundly. In the form established by the California Citizens Redistricting Commission in 2021, CA-01 occupied more than 26,000 square miles in the state’s northeastern corner. The district included a number of inland counties stretching from Modoc, tucked into the corner formed by the Oregon and Nevada state lines, to Colusa, in the Great Central Valley. The cluster of ten counties—hereinafter “old …
The Institutional Production Of Ethical War Across Modern Conflict,
2026
Binghamton University
The Institutional Production Of Ethical War Across Modern Conflict, Katerina Udov
Binghamton University Undergraduate Journal
This paper argues that modern warfare operates through an ethical infrastructure that enables, rather than restrains, the use of violence. Contrary to the common assumption that moral frameworks such as Just War Theory function as safeguards against harm, the historical record shows that ethical language, humanitarian rhetoric, and democratic narratives serve as mechanisms to legitimize intervention, manufacture consent, and naturalize civilian suffering. Through case studies including Vietnam, Iraq, Afghanistan, U.S.-backed coups in Latin America, and French intervention in Mali, the paper traces how political leaders, media institutions, and corporate actors frame war as a moral necessity while pursuing strategic and …
The Art Of Misuse: Could The European Union Benefit From The U.S. Copyright Doctrine?,
2026
Notre Dame Law School
The Art Of Misuse: Could The European Union Benefit From The U.S. Copyright Doctrine?, Isabella Fazio
Notre Dame Journal of International & Comparative Law
No abstract provided.
When Brand Image Stabilizes Uncertainty: Towards Digital And Inclusive Strategies Based On Artificial Intelligence,
2026
Research Laboratory in Development Economics and Organizational Governance, FSJES Ain Chock, Hassan II University of Casablanca, Morocco
When Brand Image Stabilizes Uncertainty: Towards Digital And Inclusive Strategies Based On Artificial Intelligence, Rhita Serir, Raja Temnati
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
In a context of profound transformation, contemporary marketing is evolving rapidly under the combined influence of digital transformation, artificial intelligence and Generation Z, whose behaviours are redefining consumption and communication norms. At the same time, the COVID-19 pandemic, global recession and market instability have increased the complexity and uncertainty faced by businesses. Strategic decision-making is becoming increasingly complex as technological tools multiply and consumer expectations diversify. Brand managers must therefore maintain coherence, relevance and credibility in unstable environments. Digital marketing emerges as a key strategic lever: integrating digital tools and artificial intelligence into communication and positioning strategies can improve audience …
The Effect Of Environmental Frugal Innovation On Consumers’ Eco-Responsible Behaviour In Togo,
2026
Research Laboratory in Economics and Management Sciences (LaRSEG), Faculty of Economics and Management, University of Kara, Togo
The Effect Of Environmental Frugal Innovation On Consumers’ Eco-Responsible Behaviour In Togo, Preabalo Essokobré N’Danida, Doman Gnoufougou
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This research examines the effect of environmental frugal innovation on consumers' eco-responsible behaviour. A mixed approach was adopted, using a questionnaire and a non-probability convenience sampling technique. Structural equation modelling results show that three dimensions—cost efficiency, functional simplicity and local embeddedness—have a positive and significant effect on consumers' eco-responsible behaviour, validating the corresponding hypotheses. By contrast, environmental impact and social impact do not show significant effects. The study concludes by identifying limitations and suggesting future research directions, particularly on how accessible and locally adapted innovations can encourage more responsible consumption in developing countries.
