Monetary Authority In Morocco: Organization And Powers,
2026
Faculty of Law, Rabat
Monetary Authority In Morocco: Organization And Powers, Larbi Benothmane
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This study analyzes the organization and powers of the monetary authority in Morocco. While the public-service mission of monetisation is shared among numerous institutions — the Ministry of Finance, Bank Al Maghrib (the central bank), the Credit and Financial Market Committee (CCMF), the Professional Grouping of Banks and specialized financial bodies — the author argues that monetary authority proper belongs essentially to the Ministry of Finance and the central bank, and only accessorily to the CCMF. Based on the 1959 statutes of Bank Al Maghrib and the 1967 royal decree on the banking profession, the analysis shows that the Minister …
Enterprise Modeling: The "Dyn-Stocks" Example — System Dynamics Applied To Inventory Management,
2026
Hassan II University of Casablanca
Enterprise Modeling: The "Dyn-Stocks" Example — System Dynamics Applied To Inventory Management, Ahmed El Moukhtari
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article presents the objectives and results of a collective research project carried out within the CEREDE committee of the French Order of Chartered Accountants on inventory and supply management as a logistical base of the firm. Drawing on J.W. Forrester's system dynamics and industrial dynamics, the author develops a simulation model named "DYN-STOCKS" to explain the cash-flow variations arising from the operating cycle of a trading enterprise. The first part examines the problems posed by inventory management and enterprise modeling, distinguishing administrative organization, valuation, and decision-making. The second part introduces the DYN-STOCKS model, which represents the firm and its …
Review Of 'The League Of Arab States And The Problematic Of Arab Economic Integration' (Doctoral Research By El Mokhtar Moutî'),
2026
Faculty of Law, Fès
Review Of 'The League Of Arab States And The Problematic Of Arab Economic Integration' (Doctoral Research By El Mokhtar Moutî'), Abdellah Rakala El Ouazzani
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This critical review presents a State doctorate research project in public law (international relations), 'The League of Arab States and the Problematic of Arab Economic Integration,' submitted by El Mokhtar Moutî' at the Faculty of Law in Fès. The reviewer notes the work's considerable size (824 pages in two volumes, excluding appendices) and observes that its comprehensiveness sometimes overshadows finer detail. He summarizes the structure: an introductory section on the theoretical framework of Arab economic integration and its two main currents (liberal and socialist); a first section analyzing economic integration during the era of rising Arab nationalism, in which political …
Within The Faculty: Report On The Defense Of El Houssine Belloutch's Thesis 'Fire Insurance In Moroccan Law',
2026
UH2C Press
Within The Faculty: Report On The Defense Of El Houssine Belloutch's Thesis 'Fire Insurance In Moroccan Law', Mohamed El Kachbour
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This piece, from the 'Within the Faculty' (Vie de la faculté) section, reports on the defense of a higher-studies diploma (DES) thesis in private law, 'Fire Insurance in Moroccan Law,' presented by El Houssine Belloutch on Saturday 21 July 1990 before a committee chaired by Dr. Abderrahman Slami, with Dr. Abdelkader Azergui and Dr. Abdelwahed El Alami as members; the thesis was accepted with a grade of 15/20. The report summarizes the student's presentation — a set of observations and criticisms addressed to the Moroccan legislator — and the members' remarks. Azergui's discussion emphasized the comprehensive relationship linking the social, …
Review Of 'The International Protection Of Industrial Property And Its Legal Applications' (Doctoral Thesis Of Abdellah Dermich),
2026
FSJES Ain Chock, Hassan II University of Casablanca
Review Of 'The International Protection Of Industrial Property And Its Legal Applications' (Doctoral Thesis Of Abdellah Dermich), Abdellatif Hidayatollah
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This is a critical review presenting the State doctorate thesis in law, 'The International Protection of Industrial Property and Its Legal Applications,' defended by Abdellah Dermich at the Faculty of Law in Casablanca on 26 November 1988. The reviewer praises the work's importance, its roughly 1,250 pages, and its rich and varied sources, including publications of WIPO and specialized organizations. He summarizes the thesis structure: an introductory part on general principles of industrial property (its historical development, definition, and legal nature), followed by a first section on international protection of new innovations — patents, industrial designs and models — and …
The Constitutional Foundations Of The Moroccan Administration,
2026
FSJES Ain Chock, Hassan II University of Casablanca
The Constitutional Foundations Of The Moroccan Administration, Mohamed Achargui
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article analyzes how the Moroccan Constitution distributes administrative powers among the constitutional authorities and defines the bodies that make up the active and consultative administration. In a first part, the author studies the allocation of administrative competences between the legislative and regulatory (executive) powers, showing — through the case law of the Constitutional Chamber of the Supreme Court — that the current constitution broadened the regulatory domain regarding public institutions, local authorities, public service, and the civil service, while the legislature retains essential matters such as fundamental guarantees for civil servants. A second part identifies the administrative authorities proper: …
Approaches To Administrative Reform: Theoretical Foundations, Practical Approaches, And Current Trends,
2026
Finance Inspector and Head of Mission, Ministry of Finance; Research Professor, Moroccan University
Approaches To Administrative Reform: Theoretical Foundations, Practical Approaches, And Current Trends, Mostafa El Kettiri
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This study examines administrative reform as a permanent, integrated process inseparable from organization, planning, financing, training, and the wider social system. The author distinguishes a narrow conception of reform (limited to reorganization) from a comprehensive one encompassing all administrative functions, and reviews the theoretical lineage of administrative thought from Weberian bureaucracy and the merit-based civil service to the behavioral (human relations) school. He contrasts the Anglo-Saxon model, in which administrative reform follows socio-economic change, with the Soviet model, in which bureaucratic revolution precedes reform, and argues that neither can simply be transplanted into developing countries. Drawing on Arab and international …
A Reading Of Moroccan Criminal Procedure Through Some Of The Functions Assigned To The Public Prosecution,
2026
FSJES Ain Chock, Hassan II University of Casablanca
A Reading Of Moroccan Criminal Procedure Through Some Of The Functions Assigned To The Public Prosecution, Mohamed Jouhar
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article offers a critical reading of the Moroccan Code of Criminal Procedure through the lens of the functions assigned to the public prosecution (ministère public), treated as the cornerstone of criminal procedure and as a barometer of the balance criminal law must strike between safeguarding public order and guaranteeing individual liberties. After a historical sketch tracing the institution to the French Protectorate (Dahir of 12 August 1913) and its later evolution, the author examines how the prosecution oversees and encroaches upon the investigating judge, and how it exercises investigative powers directly, especially in cases of flagrante delicto and following …
The Integration Of New Employees In An Uncertain And Complex Environment: A Renewed Approach To The Mentoring Process,
2026
Associate Professor, Faculty of Legal, Economic and Social Sciences Souissi (FSJES-Souissi), Mohammed V University of Rabat
The Integration Of New Employees In An Uncertain And Complex Environment: A Renewed Approach To The Mentoring Process, Kaoutar Razzaq, Rhita Serir
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
In today's VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) organizational environment, characterized by uncertainty, complexity, and rapid transformation, traditional onboarding mechanisms are no longer sufficient to effectively and sustainably support the integration of new employees. This article examines mentoring as a strategic lever for organizational socialization, knowledge transfer, and competency development among new recruits. Particular attention is given to the role of senior mentors, whose experience and expertise facilitate newcomers' assimilation of organizational norms, practices, and expectations while preserving institutional knowledge. The study argues that the effectiveness of the mentoring process relies on the integration of two complementary dimensions: a formal …
Public Administration 2.0: How Artificial Intelligence And Digitalization Are Reinventing Public Services,
2026
Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
Public Administration 2.0: How Artificial Intelligence And Digitalization Are Reinventing Public Services, Raja Temnati
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
The rapid advancement of digital technologies and Artificial Intelligence (AI) is profoundly transforming public administrations, offering unprecedented opportunities to enhance the management, efficiency, and transparency of public services. AI enables the automation of administrative processes, the personalization of public services, and improved access to government resources for citizens. However, this digital transformation also presents significant challenges, particularly in terms of data security, infrastructure management, and digital inclusion. This article draws on case studies conducted in Niger, Quebec, Morocco, France, and Algeria, revealing contrasting outcomes. In some contexts, digitalization has improved access to public services, reduced administrative processing times, and strengthened …
Market Response Time And Performance: The Case Of Exporting Smes,
2026
L-QUALIMAT GRTE Research Laboratory, Cadi Ayyad University, Faculty of Legal, Economic and Social Sciences (FSJES Marrakech); Associated Member, Research Laboratory in Development Economics and Organizational Governance (LAREDGO).
Market Response Time And Performance: The Case Of Exporting Smes, Kamar Abaaoukide
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
Performance remains one of the most widely debated concepts in management sciences, with no universal consensus regarding its definition, determinants, or measurement. Nevertheless, it remains a fundamental criterion for evaluating business success. This study examines the influence of market response time on organizational performance. The empirical investigation was conducted through case studies of two exporting SMEs operating in the textile industry, a sector characterized by intense international competition. The findings highlight the strategic importance of rapid market responsiveness as a key driver of competitiveness and organizational performance in export-oriented businesses.
The Impact Of Big Social Data On Optimizing The Marketing Strategies Of Moroccan Companies: Opportunities And Challenges,
2026
Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
The Impact Of Big Social Data On Optimizing The Marketing Strategies Of Moroccan Companies: Opportunities And Challenges, Leila Kissi, Hasna Benomar
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
With the rapid growth of social media and the increasing volume of data generated online, Moroccan companies face both significant opportunities and major challenges in leveraging Big Social Data. This exploratory study aims to examine the extent to which Moroccan companies integrate Big Social Data into their marketing strategies while identifying the opportunities they derive from its use and the obstacles they encounter. The findings reveal that, despite maintaining an active presence on social media platforms, the exploitation of Big Social Data remains limited, primarily due to technological complexity and a shortage of specialized skills. In response to these constraints, …
Customer Experience At The Heart Of The Moroccan Banking Revolution,
2026
Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
Customer Experience At The Heart Of The Moroccan Banking Revolution, Raja Temnati
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article examines customer satisfaction with Moroccan banks, particularly in the context of the growing digitalization of banking services. Based on a qualitative survey, it identifies the key factors influencing customer satisfaction, including the performance of online services, the speed of request processing, and the quality of interactions with bank advisors. The findings show that banks offering seamless and secure digital services while maintaining high-quality in-branch customer support achieve higher levels of customer satisfaction, loyalty, and corporate image. Conversely, banks with limited online services, high perceived fees, and inadequate branch service generate greater customer dissatisfaction. The study highlights the importance …
The University In Support Of Small Businesses Through The Recognition Of Entrepreneurs' Professional Experience (Rape) Framework,
2026
Associate Professor (Habilitated), Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
The University In Support Of Small Businesses Through The Recognition Of Entrepreneurs' Professional Experience (Rape) Framework, Mostafa Kharbachi
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article proposes a framework designed for entrepreneurs who previously operated in the informal sector before formalizing their businesses but who are unable, due to the limited age of their legal enterprises, to qualify for public or private procurement opportunities, as is the case for many micro-enterprises and self-employed entrepreneurs in Morocco. The proposed incentive mechanism, entitled the Recognition of Entrepreneurs' Professional Experience (RAPE), is also intended to support informal micro-enterprises wishing to transition into the formal economy through coaching and professional assistance. The paper presents the principles of this framework, whose implementation requires collaboration between public institutions, private organizations, …
Brand Content: A Strategic Lever For Improving The Marketing Performance Of Service Companies,
2026
Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
Brand Content: A Strategic Lever For Improving The Marketing Performance Of Service Companies, Leila Kissi
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article investigates the influence of Brand Content on the marketing performance of service companies operating in increasingly competitive markets, where innovation and differentiation are essential for customer retention. The study examines the extent to which Brand Content serves as a strategic lever for enhancing key marketing variables, including perceived value, customer engagement, perceived service quality, and brand reputation. The findings indicate that Brand Content positively shapes customer perceptions by improving engagement, satisfaction, and loyalty. Furthermore, it plays a significant role in enhancing perceived quality and strengthening brand reputation. Overall, the study demonstrates that Brand Content is a strategic marketing …
Towards An Economy Serving The General Interest,
2026
Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
Towards An Economy Serving The General Interest, Amina Kchirid
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
The prevailing economic model has faced increasing challenges over recent decades, reflected in recurrent economic crises, widening inequalities, and climate change. The traditional market- and profit-oriented entrepreneurial model developed by large corporations is undergoing profound transformation. Alternative forms of entrepreneurship that integrate social, environmental, and societal dimensions have emerged to enrich the current economic model and create new development opportunities. These approaches place greater emphasis on the common good and collective interest. This article examines the epistemological foundations of these different approaches through a comprehensive literature review and an analysis of models adopted in various countries. It also identifies the …
Impact Of Celebrity Endorsement On The Behavior Of Banking Service Users,
2026
Associate Professor (Habilitated), Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
Impact Of Celebrity Endorsement On The Behavior Of Banking Service Users, Salima Debbarh Mounir, Safaa Idmoussa
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article examines the impact of advertising campaigns using celebrity endorsement strategies on the behavior of banking service users. The study is based on a qualitative investigation conducted among both customers and non-customers of the selected banking institution. The findings indicate that the presence of celebrities in advertising can effectively capture public attention and significantly enhance brand awareness and recognition. However, celebrity endorsement alone is insufficient to ensure customer loyalty. Service quality and user experience remain the primary determinants of trust and long-term relationships between banks and their customers.
Digital Communication And Corporate E-Reputation In Morocco: Insights From A Case Study,
2026
Associate Professor (Habilitated), Faculty of Legal, Economic and Social Sciences (FSJES) Ain Chock, Editor-in-Chief of the REMADEG Journal, Hassan II University of Casablanca
Digital Communication And Corporate E-Reputation In Morocco: Insights From A Case Study, Adil Cherkaoui, Ilham Boughaba, Yasmina Bennis Bennani, Sabah Khaoua
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
This article explores the impact of digital communication on the e-reputation of a Moroccan company. Its primary objective is to examine the complex dynamics and challenges associated with digital communication in order to strengthen online visibility and enhance customer engagement. The findings reveal that the company's current digital practices remain at an early stage of development and that significant efforts are required to improve its digital presence and reinforce customer engagement. In particular, the company should adopt a more proactive approach to managing customer feedback and strategically leverage online reviews to enhance its reputation. Furthermore, implementing market segmentation and personalized …
The Adoption Of Ethical Marketing By Moroccan Companies: A Temporary Trend Or A Strategic Challenge?,
2026
Senior Lecturer (Habilitated), Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.
The Adoption Of Ethical Marketing By Moroccan Companies: A Temporary Trend Or A Strategic Challenge?, Hasnaa Benomar
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
To meet consumer expectations and address growing environmental concerns, many companies have adopted ethical marketing policies. These initiatives encourage consumers to associate their purchasing decisions with the support of causes that serve the public interest, thereby enhancing the company's image and reputation. However, have all companies truly recognized the significance of ethical consumption? Is ethical marketing a genuine commitment to respecting people and the environment, or is it primarily a strategic response to changing consumer behavior aimed at gaining a competitive advantage? These questions highlight the need to examine the role of ethical marketing within corporate strategy and to explore …
Hr Marketing: A Strategic Lever In The Face Of Labor Market Uncertainty,
2026
Professor of Higher Education, Dean of the Faculty of Legal, Economic and Social Sciences (FSJES) Ain Chock, Publication Director of the REMADEG Journal, Hassan II University of Casablanca
Hr Marketing: A Strategic Lever In The Face Of Labor Market Uncertainty, Fatima Zahra Alami, Kawtar Bouftass
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)
In recent years, organizations have shown growing interest and increasing enthusiasm for Human Resource (HR) Marketing, a new approach to managing human capital within organizations. The human resources department has become a strategic function at the core of the organization, attracting the attention of all stakeholders and facing rising expectations in terms of performance, employee motivation, retention, and long-term organizational sustainability. In this context, human resource managers have increasingly adopted marketing principles and practices to attract prospective employees, facilitate their integration into the organization, and encourage them to remain with the company, particularly high-potential talent who are actively sought after …
