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Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney 2012 California Polytechnic State University - San Luis Obispo

Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney

Journalism

The following study investigates how to design and implement an effective interactive marketing strategy for the television industry. The study also explores how satellite media tours and social media, specifically Twitter, can be used together in an interactive marketing plan. As new technology is continuously being developed and target audiences are increasingly demanding instantaneous interactive content, it is pertinent to understand how to successfully use these tools in a marketing plan to engage audiences. According to Nick Abramovich, the Chief Executive Officer of Synaptic Digital, a multichannel digital media creation and distribution platform (Inc Magazine, 2011), “brands are realizing that …


New Forms Of Contemporary Aesthetics: A Review Article Of New Works By Camerotti And Quaranta, Marina Mantini 2012 Complutense University Madrid

New Forms Of Contemporary Aesthetics: A Review Article Of New Works By Camerotti And Quaranta, Marina Mantini

CLCWeb: Comparative Literature and Culture

No abstract provided.


Evans's The Turducken And Chekhov's The Seagull, Brian R. Johnson 2012 Swarthmore College

Evans's The Turducken And Chekhov's The Seagull, Brian R. Johnson

CLCWeb: Comparative Literature and Culture

In his article "Evans's The Turducken and Chekhov's The Seagull" Brian R. Johnson approaches The Turducken as a travesty of The Seagull, examining six iconic scenes from The Seagull, in order to explore the satirical effect of the altered scenes. In December of 2008, Bedlam Theatre of Minneapolis presented The Turducken, "a holiday dinner theater spectacular inspired by Anton Chekhov's The Seagull." Playwright Josef Evans takes Chekhov's 1895 work and turns the classic piece into a musical and farcical satire. The plot of The Turducken follows the plot of The Seagull, and some scenes …


Barthelme's "Paraguay," The Postmodern, And Neocolonialism, Daniel Chaskes 2012 University of British Columbia

Barthelme's "Paraguay," The Postmodern, And Neocolonialism, Daniel Chaskes

CLCWeb: Comparative Literature and Culture

In his article "Barthelme's 'Paraguay,' the Postmodern, and Neocolonialism," Daniel Chaskes explores the analytic opportunities afforded by conjoining globalizing critical approaches with a story by an author who has often been circumscribed by the postmodern rubric. Donald Barthelme's "Paraguay," written the summer after Nelson Rockefeller's fact-finding mission to South America in 1969, provides a chance to consider modes of anti-colonial critique in Barthelme's work. It also offers examples of a more self-reflective criticism aimed at the U.S. counterculture and the indeterminacies of postmodernism. Chaskes reads "Paraguay" with the aim of understanding Barthelme's hemispheric interest and he investigates the multiple cultural …


Memory, Identity, And Narration: A Book Review Of New Work By Assmann And Conrad And Tilmans, Vree, And Winter, Simona Mitroiu 2012 Alexandru Ioan Cuza University

Memory, Identity, And Narration: A Book Review Of New Work By Assmann And Conrad And Tilmans, Vree, And Winter, Simona Mitroiu

CLCWeb: Comparative Literature and Culture

No abstract provided.


Intercultural Approaches To Cities And Spaces In Literature, Film, And New Media: A Review Of New Work By Manzanas And Benito And López-Varela And Neţ, Ana María Martín Castillejos 2012 Polytechnic University Madrid

Intercultural Approaches To Cities And Spaces In Literature, Film, And New Media: A Review Of New Work By Manzanas And Benito And López-Varela And Neţ, Ana María Martín Castillejos

CLCWeb: Comparative Literature and Culture

No abstract provided.


Evoking A Memory Of The Future In Foer's Everything Is Illuminated, Doro Wiese 2012 University of Amsterdam

Evoking A Memory Of The Future In Foer's Everything Is Illuminated, Doro Wiese

CLCWeb: Comparative Literature and Culture

In her article "Evoking a Memory of the Future in Foer's Everything is Illuminated" Doro Wiese discusses Jonathan Safran Foer's novel. In the text a photograph plays a decisive role: the image of two young people drives the Jewish American Jonathan to visit the Ukraine. The photograph is presumably of Jonathan's grandfather Safran and a woman named Augustine who saved Safran's life during a nazi raid of his village: the photograph becomes an ekphrasis, a description of a visual work of art in another medium which transforms the generic characteristics of written and photographic representations. According to Anselm …


Contemporary Us-American Satire And Consumerism (Crews, Coupland, Palahniuk), J.C. Lee 2012 University of Rhode Island

Contemporary Us-American Satire And Consumerism (Crews, Coupland, Palahniuk), J.C. Lee

CLCWeb: Comparative Literature and Culture

In her article "Contemporary US-American Satire and Consumerism (Crews, Coupland, Palahniuk)" J.C. Lee focuses on contemporary satire's potential (or lack thereof) for change, reform, or rebellion through an investigation of works by Harry Crews, Douglas Coupland, and Chuck Palahniuk, all of which target consumerism. The said writers employ satire not to initiate rebellion or cultural change, but to reflect the problematic role of institutions in modern life and, in turn, the potential, even hope, for personal growth. Lee's analysis of texts by Crews, Coupland, and Palahniuk is intended to question satire's potential as a form of cultural critique and institutional …


Egypt's Police State In The Work Of Idris And Mahfouz, David F. DiMeo 2012 Western Kentucky University

Egypt's Police State In The Work Of Idris And Mahfouz, David F. Dimeo

CLCWeb: Comparative Literature and Culture

In his article "Egypt's Police State in the Work of Idris and Mahfouz" David F. DiMeo examines how two leading twentieth-century authors of politically committed fiction addressed an angry generation's confrontations with former members of the oppressive state police apparatus. Yusuf Idris's The Black Policeman (1962) and Najib Mahfouz's al-Karnak (1974) remain particularly relevant as today's Egyptian activists confront the vestiges of the former regime's security forces. Using Mikhail Bakhtin's theory of the carnival as a paradigm for analysis, DiMeo examines how both texts present sharp contrasts between hollow quests for public revenge through purges and a genuine overturning of …


Metaphor Translation As A Tool Of Intercultural Understanding, Ipshita Chanda 2012 Jadavpur University

Metaphor Translation As A Tool Of Intercultural Understanding, Ipshita Chanda

CLCWeb: Comparative Literature and Culture

In her article "Metaphor Translation as a Tool of Intercultural Understanding" Ipshita Chanda takes up specific cases of metaphor translation as a methodological exercise towards understanding intercultural exchange. Chanda's study is based on a semiotic and linguistic understanding of metaphor as a signifying and cognitive device. When a metaphor is translated from one linguistic-literary field into another, the process of translation itself yields some specific operational steps for studying inter- and cross-cultural relations. Here, translation is not proposed as a framework but as practical method: the translation of metaphor becomes an exercise in strategy for the pedagogy of …


Aesthetics In Gao's Soul Mountain, Mabel Lee 2012 University of Sydney

Aesthetics In Gao's Soul Mountain, Mabel Lee

CLCWeb: Comparative Literature and Culture

In her article "Aesthetics in Gao's Soul Mountain" Mabel Lee analyses Nobel Laureate 2000 Xingjian Gao's aesthetics. Transnational conglomerates today control the book industry from publishing house to bookshop and through aggressive market strategies they exert considerable influence on readers. Nonetheless, there are writers who refuse to capitulate to market demands and seek only to actualize their aesthetic ideas in the creation of literary texts. One such writer is Gao, author of the novel Soul Mountain. Lee posits that Gao's aesthetics is founded on the close interrogation of both Chinese and European models and practices and explores specific …


Nostalgia In Oral Histories Of Israeli Women, Yael Zilberman 2012 Achva College of Ben-Gurion University of the Negev

Nostalgia In Oral Histories Of Israeli Women, Yael Zilberman

CLCWeb: Comparative Literature and Culture

In her article "Nostalgia in Oral Histories of Israeli Women" Yael Zilberman explores the narration of nostalgia of elderly women about the city of Be'er Sheva. In their narration, the subjects of the study create textual and spatial practices which are engendered and create analogies between the city, their maturing/ed bodies, and by-gone youth. Further, the grief owing to the perceived condition of the city intensifies the idealized description of the city and the longing for its past. Zilberman's study brakes new ground in that the study of urban experience within folklore is a lesser explored field as the urban …


Victims Of The City In Novels Of Zola And Dostoevsky, Marta L. Wilkinson 2012 Wilmington College

Victims Of The City In Novels Of Zola And Dostoevsky, Marta L. Wilkinson

CLCWeb: Comparative Literature and Culture

In her article "Victims of the City in Novels of Zola and Dostoevsky" Marta Wilkinson argues that urbanity in its nineteenth-century setting functioned as the culpable agent in criminal behavior found in Dostoevsky's Crime and Punishment and in several of Zola's Rougon-Macquart novels. Wilkinson an analysis of the novels based on Merlin Coverly's concept of psychogeography which supports the extension of the cityscape as an integral part of the novels' characters. Further, Wilkinson illustrates how in Zola's and Dostoevsky's novels the city reigns triumphant as characters fall victim to disease, drink, or are left with desperate choices: in Dostoevsky's novel …


Communications And Media Studies Newletter 2012 Fall, Communications & Media Studies 2012 Sacred Heart University

Communications And Media Studies Newletter 2012 Fall, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.


A Postmodern Sense Of Nostalgia: Demonstrating Through A Textual Analysis Of Twin Peaks How Cult Membership Can Be Inculcated., Nicholas G. Albanese 2012 Salve Regina University

A Postmodern Sense Of Nostalgia: Demonstrating Through A Textual Analysis Of Twin Peaks How Cult Membership Can Be Inculcated., Nicholas G. Albanese

Pell Scholars and Senior Theses

This paper explores a “cult” following in television, by looking at various aspects of the program Twin Peaks. It seeks to answer the questions of how a television show that aired for only two seasons over two decades ago was and still is able to garner such a loyal fandom, and is there some primary factor for developing this cult status? In order to answer these questions, aspects of media studies such as narrative complexity, authorship and the cult status of a show, as well as elements from the show itself, such as postmodernism and manufactured nostalgia must be teased …


Lost In Space No Longer: The Visionary Union Of 'The Wire', Brett Dupré 2012 University of New Orleans

Lost In Space No Longer: The Visionary Union Of 'The Wire', Brett Dupré

LSU New Orleans Theses and Dissertations

In its serial space, David Simon’s The Wire season two relates the seemingly “disconnected” union men, foreign sex worker women, and African-American drug traders and crosses constructed boundaries of race, gender, sexuality, and geography to evoke the possibility of a transnational working class. The Wire’s serialized narrative trespasses the limitations of money and numbers games and of individual characters to build, scene by scene, what Roderick Ferguson calls in Aberrations in Black: Toward a Queer of Color Critique “the location for new and emergent identifications and social relations” (108).


Movie And Television Fathers: A Positive Reflection Of Positive Changes, George J. McGowan 2012 Rollins College

Movie And Television Fathers: A Positive Reflection Of Positive Changes, George J. Mcgowan

Master of Liberal Studies Theses

Certain films and television programs depicting fathers have both enduring popularity and have reflected the advances in the institution of fatherhood. This has happened because of a symbiosis that has delivered positive results: popular films and television shows that earn money for producers and advertisers have depicted fathers who have changed to reflect the popular example. These depictions have contributed in their way to mending the family dynamic, specifically related to the father’s essential role in the family. Such family-oriented films and television shows have effectively showed fathers (and men that would become fathers) that they could be much more …


The Engage Project, Mark Schenker 2012 Syracuse University

The Engage Project, Mark Schenker

Renée Crown University Honors Thesis Projects - All

The Engage Project is a web series showcasing student experiences in high school with perspectives from different countries around the world. The site is written in html/css and was created using a combination of Dreamweaver and Photoshop CS5. The video used in the project was recorded using a Sony handicam and edited using Final Cut Pro X. The videos are hosted on Vimeo.com and are integrated into the design of the site through the use of iframes.

The purpose of the site is to share student stories about high school to current high school students, allowing them to see multiple …


A Virtual Tour Of Wku’S Main Campus, Zachary Ryle 2012 Western Kentucky University

A Virtual Tour Of Wku’S Main Campus, Zachary Ryle

Mahurin Honors College Capstone Experience/Thesis Projects

In my WKU Honors College Capstone Experience entitled “A Virtual Tour of WKU’s Main Campus,” my task was to create a virtual tour students across the state, country and even around the world could use to view WKU’s campus without ever setting foot in Bowling Green. Throughout this experience, I filmed myself giving individual tour of over 60 different locations on WKU’s campus, with a total of 72 buildings and locations earning markers on the campus map. This virtual tour was created during the summer of 2011 and was completed by November of that same year. Once completed, Admissions Counselors …


“East Meets West”: Symphony Television Production, Nathanael Hovee 2012 Western Kentucky University

“East Meets West”: Symphony Television Production, Nathanael Hovee

Mahurin Honors College Capstone Experience/Thesis Projects

“East Meets West”: Symphony Television Production is a multi-camera broadcasting project covering WKU Symphony’s live performance titled “East Meets West” in Van Meter Hall on March 16, 2012. The project involved recording the WKU Symphony’s ninety-minute live performance using seven professional high-definition cameras throughout the auditorium and directing camera operators from the television control booth. The footage from each camera was synced in post-production and edited down for regional broadcast and distribution. The final video includes a majority of the pieces presented during the performance on March 16, as well as brief informative interviews with members of the WKU Symphony. …


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