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Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell 2017 University of Akron

Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell

Honors Research Projects

The following reports discuss the geographical preferences of Millennials in relation to job selection preferences. Our team analyzed the moving trends of Millennials in both Ohio and the United States to determine what factors influence this decision. Collectively, our team concluded that in order to successfully recruit Millennials, companies must offer benefit packages that center around work-life balance. This entails not just highlighting what a job requires technically, but opportunities for leadership development, social activities outside of work, and more. To recruit this upcoming talent, companies need a holistic approach that convinces Millennials that working for their company creates a ...


Honors Project- Goodyear, Alexa Moeller, Sara Kleines, Kristyn Gawdyda, Logan Hershberger, Casey Lauber 2017 University of Akron

Honors Project- Goodyear, Alexa Moeller, Sara Kleines, Kristyn Gawdyda, Logan Hershberger, Casey Lauber

Honors Research Projects

The Goodyear Tire and Rubber Company is investigating whether or not their soybean oil tires should be advertised as such to the public. This paper discusses the various research methods that were used to come up with reccomendations to Goodyear. Some of these methods include secondary search, store observations, a survey, and a focus group. With the recommendations outlined in the paper, The Goodyear Tire and Rubber Company can assure great success with their soybean oil tires.


The Effectiveness Of Supply Chain Transparency Among Consumers, Audrey McClain 2016 University of Arkansas, Fayetteville

The Effectiveness Of Supply Chain Transparency Among Consumers, Audrey Mcclain

Supply Chain Management Undergraduate Honors Theses

This study seeks to understand the impact that a business’s level of transparency may have on consumers. Extant research and literature suggests a relationship between transparency and consumer confidence. However, though a relationship exists, there is reason to believe that many consumers do not use the transparency efforts they demand. This study hypothesizes that there is in fact a demand for transparency, but ultimately, consumers do not use the transparency efforts that they call for. A survey was created for the purpose of this study and its results were analyzed and then compared against the hypotheses laid out in ...


T-Shirt Design, Drew Griffiths 2016 Macro Business

T-Shirt Design, Drew Griffiths

Drew Griffiths

New MMA grappling top design. Can also be seen here.


Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr 2016 Cape Peninsula University of Technology

Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr

The African Journal of Information Systems

Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used ...


An Alternate Functionality Reality, Harold R. Weinberg 2016 University of Kentucky College of Law

An Alternate Functionality Reality, Harold R. Weinberg

Journal of Intellectual Property Law

The Supreme Court last addressed trade dress law’s functionality doctrine in TrafFix Devices, Inc. v. Marketing Displays, Inc. decided in 2001. This article applies content analysis to data from post-TrafFix functionality cases to provide insights concerning the functionality doctrine. It emphasizes data from cases concerning motions for summary judgment and preliminary injunction. The analysis employs two conceptual constructs: a “useful/aesthetic continuum” and “mixed-character” design features. The article also considers data in light of a “two-bar mandate” and two principles: “useful-scarcity” and “aesthetic-abundance.” It concludes with observations concerning the post-TrafFix functionality doctrine and suggestions for improving its ...


A New Clustering Methodology For The Analysis Of Sorted Or Categorized Stimuli, Wayne S. Desarbo, Kamel Jedidi, Michael D. Johnson 2016 University of Michigan-Ann Arbor

A New Clustering Methodology For The Analysis Of Sorted Or Categorized Stimuli, Wayne S. Desarbo, Kamel Jedidi, Michael D. Johnson

Michael D. Johnson

This paper introduces a new stochastic clustering methodology devised for the analysis of categorized or sorted data. The methodology reveals consumers' common category knowledge as well as individual differences in using this knowledge for classifying brands in a designated product class. A small study involving the categorization of 28 brands of U.S. automobiles is presented where the results of the proposed methodology are compared with those obtained from KMEANS clustering. Finally, directions for future research are discussed.


Branding Hotels, Chekitan Dev 2016 Cornell University School of Hotel Administration

Branding Hotels, Chekitan Dev

Chekitan Dev

[Excerpt] The hotel business has become a business of brands. Price Waterhouse Coopers estimates that there are over 300 hotel brands today with no one brand dominating the market. Every major brand management issue (brand extensions, global brand expansion, re-branding, un-branding, co-branding, brand portfolio development, brand acquisitions, new brand development, etc.) is being explored. An understanding of the competitive context and intra-and inter-brand dynamics will help owners, operators, asset managers, suppliers and litigators, as well as new entrants into the business make better and more informed brand management decisions.


A Comparison Of The Performance Of Brand-Affiliated And Unaffiliated Hotel Properties, Steven A. Carvell, Linda Canina, Michael C. Sturman 2016 Cornell University School of Hotel Administration

A Comparison Of The Performance Of Brand-Affiliated And Unaffiliated Hotel Properties, Steven A. Carvell, Linda Canina, Michael C. Sturman

Linda Canina

Research has shown that performance differences exist between brand-affiliated hotels and unaffiliated properties. However, the extant empirical results are mixed. Some research has shown that brands outperform unaffiliated hotels on various metrics, whereas other research has shown the opposite. This article analyzes this issue using a matched-pair approach where we compare the performance differences of brand-affiliated and unaffiliated properties between 1998 and 2010. The matched-pair approach ensures that local competitive conditions as well as hotel characteristics are the same across the comparison pair. In addition, all potential omitted-variable bias and model misspecifications are avoided. Thus, to address our research question ...


Effects Of Serveware Materiality On Food Perceptions, Consumption, And Waste, Sara Williamson 2016 Graduate Center, City University of New York

Effects Of Serveware Materiality On Food Perceptions, Consumption, And Waste, Sara Williamson

All Graduate Works by Year: Dissertations, Theses, and Capstone Projects

Three lab studies and three field studies indicate that food waste and consumption is influenced by serveware disposability. Studies indicate that consumers waste more food when eating with disposable plates and consume more food when eating with permanent plates. The effect persists whether participants choose their own type and quantity of food or are given the same amount of food, whether they are responsible for plate disposal or not, and whether the serveware is touched/held or not. Process level support is provided via an IAT test to explain this effect as a perceptual readiness to dispose of food when ...


Seven Lessons In Partnership: How A Hospital And A Happiness Organization Teamed To Decrease Practitioner Burnout, Increase Practitioner Well-Being And Improve Patient Satisfaction, Nancy O'Brien, Linda Saggau 2016 Experience Happiness, LLC

Seven Lessons In Partnership: How A Hospital And A Happiness Organization Teamed To Decrease Practitioner Burnout, Increase Practitioner Well-Being And Improve Patient Satisfaction, Nancy O'Brien, Linda Saggau

Interdisciplinary Journal of Partnership Studies

Nancy O’Brien and Linda Saggau, co-founders of Experience Happiness, LLC., and co-developers of The Happiness Practice™ (THP), share key discoveries derived from the partnership between Hennepin County Medical Center (HCMC) and Experience Happiness (EH) which focused on using THP as an intervention to increase Emergency Department and Urgent Care practitioner well-being and happiness in order to reduce the signs and symptoms of burnout and improve patient experience and satisfaction. This article includes a case study demonstrating the efficacy of the 6-month THP intervention, as well as an overview of THP and seven valuable partnership lessons to encourage and guide ...


Transparency In The Fast-Food Industry: Utilizing Mobile To Capture New Audiences, Mary Dundon 2016 California Polytechnic State University, San Luis Obispo

Transparency In The Fast-Food Industry: Utilizing Mobile To Capture New Audiences, Mary Dundon

Journalism

No abstract provided.


Support The Library, Support The University: Communicating The Value And Impact Of The Library, Marilyn K. Moody 2016 Portland State University

Support The Library, Support The University: Communicating The Value And Impact Of The Library, Marilyn K. Moody

Library Faculty Publications and Presentations

What is the value and impact of the library on the university, and how do you communicate it to others? How do you frame the conversation about library value with both external and internal audiences? Given the rapidly changing library and higher education environment, what are meaningful ways to discuss the value of libraries with donors and alumni whose own experiences as students may have been very different? What key messages about the library engage and resonate, and how can you identify and convey those messages?


Communicating With Library Donors, Marilyn K. Moody 2016 Portland State University

Communicating With Library Donors, Marilyn K. Moody

Library Faculty Publications and Presentations

How do you communicate effectively with donors and potential donors? What does that communication look like? Libraries often envision donor communications as including only direct fundraising requests. Communications with donors, however, encompass a wide range of activities, is ongoing, and may even span decades with an individual donor. Library staff not directly involved with fundraising may not even think about donors as part of their user audience, but almost everyone who works in a library has a potential role in communicating with donors.


Volume 21 Issue 4 Introduction, Joan Petit 2016 Portland State University

Volume 21 Issue 4 Introduction, Joan Petit

OLA Quarterly

Oregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the formal training and expertise to do this well—marketing is not a class offered in all library school programs—and, even with appropriate training, we may lack the budget and staff to implement a large-scale marketing ...


Communicating With Library Donors, Marilyn K. Moody 2016 Portland State University

Communicating With Library Donors, Marilyn K. Moody

OLA Quarterly

How do you communicate effectively with donors and potential donors? What does that communication look like? Libraries often envision donor communications as including only direct fundraising requests. Communications with donors, however, encompass a wide range of activities, is ongoing, and may even span decades with an individual donor. Library staff not directly involved with fundraising may not even think about donors as part of their user audience, but almost everyone who works in a library has a potential role in communicating with donors.


Integrated Marketing On A Shoestring Budget: Strategic Planning To Build Value For Libraries And Enhance Service, Kate Lasky 2016 Josephine Community Libraries

Integrated Marketing On A Shoestring Budget: Strategic Planning To Build Value For Libraries And Enhance Service, Kate Lasky

OLA Quarterly

With ever-increasing demands for libraries to market their services and decreasing budgets for advertising and publicity, librarians face the difficult task of planning for strategic marketing with little to no infrastructure or support, either financially or with adequate staffing. But, that’s no reason to give up. With a few key strategies and some integrated marketing techniques, even the most meager budget can support impactful outcomes. While there is no substitute for professional marketing services or paid marketing staff, a few simple “rules of thumb” can help.


Leveraging Social Media To Support A Library Levy Campaign, Ross Fuqua 2016 Washington County Cooperative Library Services

Leveraging Social Media To Support A Library Levy Campaign, Ross Fuqua

OLA Quarterly

In November 2015, voters in Washington County, Oregon, approved a 5-year replacement levy to support countywide library services (Measure 34-235), with 64 percent voting in favor of the measure. As a unique partnership between our county, nine municipalities, and two nonprofit organizations, Washington County Cooperative Library Services (WCCLS) organized a successful levy education effort specifically for social media for its twelve member libraries. With the passing of Measure 34-235, WCCLS member libraries are now positioned to continue providing the best possible library service to our patrons for the next five years.


Stick To The Message. Vary The Method., Paula M. Walker 2016 Pacific University

Stick To The Message. Vary The Method., Paula M. Walker

OLA Quarterly

While city and library staff had laid the groundwork for a new library for several years, we basically had six months to educate voters. That election required a double majority, where more than 50 percent of registered voters had to cast a ballot, and more than 50 percent of them had to say “yes.” Tigard voters passed the measure 60 percent to 40 percent. It was one of only three money measures in the Portland metro area to pass in the primary that year.

The media and marketing milieu has changed a great deal over the past 14 years. Some ...


Marketing Then And Now: One Librarian’S Journey, Diane Sotak 2016 University of Portland

Marketing Then And Now: One Librarian’S Journey, Diane Sotak

OLA Quarterly

In the not so distant past, marketing was a department on campus, rather than a strategic approach used within the library. Today, the role of an academic library is subtle and varied. Frankly, it’s complicated! Libraries are increasingly asked to prove their value by documenting their impact on student engagement and success. They need to continually reinforce their reputation as a dynamic entity that supports its community in many ways. A marketing culture within the library is essential to making the case, telling the stories and creating a presence. After years of “marketing” for the library, I’m still ...


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