Layers Of Law: The Case Of E-Cigarettes, 2015 University of Pennsylvania Law School
Layers Of Law: The Case Of E-Cigarettes, Eric Feldman
This paper, written for a symposium on "Layers of Law and Social Order," connects the current debate over the regulation of electronic cigarettes with socio-legal scholarship on law, norms, and social control. Although almost every aspect of modern life that is subject to regulation can be seen through the framework ‘layers of law,’ e-cigarettes are distinguished by the rapid emergence of an unusually dense legal and regulatory web. In part, the dense fabric of e-cigarette law and regulation, both within and beyond the US, results from the lack of robust scientific and epidemiological data on the behavioral and health consequences ...
Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, 2015 Edith Cowan University
Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson
Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ...
Reflection On An Intercultural Communication Workshop For Japanese Executives: Doing Business With U.S. Americans, 2015 SIT Graduate Institute
Reflection On An Intercultural Communication Workshop For Japanese Executives: Doing Business With U.S. Americans, Kristine E. Menn
MA TESOL Collection
"Vérité en deçà des Pyrénées, erreur au-delà"
(There are truths on this side of the Pyrenees that are falsehoods on the other)
Blaise Pascal (Moran, Harris & Moran, 2007, p. 2).
This paper is a reflection on an intercultural communication workshop developed for sixteen upper-level Japanese executives who work with their U.S. American counterparts in a U.S.A.-based global corporation. This training session was only one part of a much larger training program initiative which was carried out in five countries in Asia as well as in several locations across the U.S.A. Throughout my paper, I ...
Impact Of Internet And Social Media On Organisational Change Of Otc Medicines Marketing Management, Vasja Roblek
Pharmaceutical companies have been forced to change their approach to selling over-the-counter (OTC) medicines because of the increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An organisational adaptation has to cope with the changes in the OTC drug market is required because of the widespread use of the internet and social media. The increased importance of digital media for marketing has convinced the OTC medical industry to include the use of social media in its customer relationship management strategy. Qualitative research on the impact ...
Gali To Globe: Business Model Evolution At Ganesh Bhel & Chaat Products Pvt Ltd, 2015 Indira Institute of Management, Pune
Gali To Globe: Business Model Evolution At Ganesh Bhel & Chaat Products Pvt Ltd, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
“Pune tithe Kay Une(Nothing is less in Pune)” this was the line echoing in the mind of Mr. Dinesh Gudmewar, young budding entrepreneur in the food service retailing business of bhel .This young son of the Mr. Ramesh Gudmewar ,Founder of Ganesh Bhel, had just taken over as the next gen of Ganesh Bhel, Pune. Mr. Ramesh had developed the business of the Bhelpuri (the popular traditional Indian tasty & spicy fast food category) with the skill sets and hard work through these years. But Dinesh was enthusiastic about taking this business to next level like many big names in ...
Consumer Perceptions Towards Package Designs: A Cross Cultural Study, 2015 San Jose State University
Consumer Perceptions Towards Package Designs: A Cross Cultural Study, Romica Chandra Lal, Fritz Yambrach, Lucy Mcproud
Journal of Applied Packaging Research
The choice of one package or the other can be an economic decision or can be influenced by cultural acceptance or perception of individual convenience. Product package systems can be designed for one-time use or multiple-use purposes. Package perceptions in different countries typically develop from a variety of factors, including climate, lifestyle, and cultural acceptance with regard to particular products. In an increasingly global economy with multinational firms marketing products worldwide, it is important to understand the differences between consumer needs and consumer responses to product-package systems.
The objective of this research was to examine consumer perceptions of different product ...
The Difference Between The On Premise And Off Premise Craft Beer Experience: Implications For The Craft Beer Category, 2015 Western Michigan University
The Difference Between The On Premise And Off Premise Craft Beer Experience: Implications For The Craft Beer Category, Karen Kalinski
The differences between the on-premise and off-premise craft beer experience was researched in this study. The original research question was whether there is a relationship between on-premise and off-premise sales of craft beer. After initial research through semi- structured interviews the research questions were revised to three related questions: 1. What are the on-premise and off-premise craft beer experiences?, 2. Is there a significant difference?, and 3. Does the one behavior affect the other in purchasing behavior? Participants included 12 consumers of craft beer ranging from individuals with extensive craft beer experience to relative newcomers to the craft beer segment ...
The Viability And Sustainability Of A Trivial Attribute Differentiation Strategy, 2015 The University of Western Ontario
The Viability And Sustainability Of A Trivial Attribute Differentiation Strategy, Charan Kamal Bagga
University of Western Ontario - Electronic Thesis and Dissertation Repository
My dissertation examines whether, when and why the competitive advantage provided by a trivial attribute (i.e., a product attribute that provides no verifiable objective benefit) to a differentiating brand holds in the event of competitive retaliation. I construct a multitude of experimental action-reaction settings to examine the sustainability of a trivial attribute differentiation strategy. The manipulated factors across different experiments include the category dominance of the first-mover and the retaliating brands, and the nature of competitive retaliation (i.e., same trivial attribute, a different trivial attribute, a more attractive trivial attribute, and price retaliation). My dissertation contributes theoretically to ...
Predicting Cross-Gaming Propensity Using E-Chaid Analysis, 2015 Florida International University
Predicting Cross-Gaming Propensity Using E-Chaid Analysis, Eunju Suh, Matt Alhaery
UNLV Gaming Research & Review Journal
Cross-selling different types of games could provide an opportunity for casino operators to generate additional time and money spent on gaming from existing patrons. One way to identify the patrons who are likely to cross-play is mining individual players’ gaming data using predictive analytics. Hence, this study aims to predict casino patrons’ propensity to play both slots and table games, also known as cross-gaming, by applying a data-mining algorithm to patrons’ gaming data. The Exhaustive Chi-squared Automatic Interaction Detector (E-CHAID) method was employed to predict cross-gaming propensity. The E-CHAID models based on the gaming-related behavioral data produced actionable model accuracy ...
The Economics Of Successful Billboard Advertising, 2015 California Polytechnic State University
The Economics Of Successful Billboard Advertising, Alexa Thomas
This study explains the economics of billboard advertising, specifically pertaining to the internal and external elements that make them effective for both consumers and the brand. Billboards have been used as an advertising medium for more than a century, and are still used today. The question is, “What about billboards make them so effective?” Secondary research was examined to better understand the history of billboards, how they compare to other mediums, and the elements experts consider throughout the campaign process. After analyzing secondary articles and studies, primary research was conducted by interviewing a sample of consumers and experts to determine ...
An Experiment: Instagram Marketing Techniques And Their Effectiveness, 2015 California Polytechnic State University
An Experiment: Instagram Marketing Techniques And Their Effectiveness, Ashley Ha
Social media marketing has become the newest form of advertising for companies. The mobile-social platform, Instagram, has become an important tool for marketing. About two-thirds of big companies are already using Instagram to their advantage. There are no set guidelines on how companies should be advertising themselves on Instagram but there are patterns. The purpose of the study is to find out which Instagram marketing technique out of the three I’ve chosen can be the most successful when trying to achieve more followers, have a wider brand recognition, and increase sales. The marketing techniques I’ve chosen are Instagram ...
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, 2015 California Polytechnic State University - San Luis Obispo
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst
This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."
Marketing Learning Communities To Generation Z: The Importance Of Face-To-Face Interaction In A Digitally Driven World, 2015 Northern Illinois University
Marketing Learning Communities To Generation Z: The Importance Of Face-To-Face Interaction In A Digitally Driven World, Julia Spears, Stephanie R. Zobac, Allison Spillane, Shannon Thomas
Learning Communities Research and Practice
This article aims to identify the marketing strategies utilized by Learning Community (LC) administrators at two large, public, four-year research universities in the Midwest. The use of digital media coupled with face-to-face interaction is identified as an effective method of marketing LCs to the newest population of incoming college students, referred to as Generation Z. The students who fall into the Generation Z population are identified as technologically savvy and highly attuned to the variety of digital platforms available to share, gather, and exchange information. They expect to receive information through digital media. Findings on LC marketing success indicate that ...
Think Unbound: Changing The Way People View And Teach Creativity In The Work Environment, Michael Wienke
Critical and Creative Thinking Capstones Collection
The traditional model of innovation in the workplace leaves no room for the true meandering nature of innovation and thus detracts from effective workplace innovation. This paper presents a new non-linear model, the Clover Model, which guides thinkers through a flexible and interconnected six-step process of innovation while still allowing room for the cycles and epicycles of real-world innovation. The “clover” refers to the 4 interconnected critical and creative thinking epicycles (investigation, ideation, incubation and refinement) that come together at a central point and allow thinkers to follow the natural ebbs and flows of innovation by seamlessly transitioning between clover ...
The Early Identification Of At-Risk Students In An Undergraduate Marketing Metrics Course, 2015 Georgia State University
The Early Identification Of At-Risk Students In An Undergraduate Marketing Metrics Course, Bruce K. Pilling, David L. Nasser
Atlantic Marketing Journal
The Early Identification of At-Risk Students in an Undergraduate Marketing Metrics Course
This research describes the development of a diagnostic tool to permit the early identification of at-risk students in an undergraduate marketing metrics course. Using multiple discriminant analysis, students were classified into performance categories by drawing on a set of predictor variables conceptually linked to student performance in math-based courses. The discriminant model included math ability, perceived self-efficacy, math anxiety and overconfidence as potential discriminators of student performance. The model successfully identifies at-risk students at three times the chance probability. The early identification of at-risk students is a ...
Teaching Customer Orientation To Millennials By Utilizing Electronic Communication Between Students And Firms, Thomas M. Hickman, Michael M. Pearson
Atlantic Marketing Journal
This article describes an experiential method for teaching customer orientation by directing students to use their own experience with a business to write either an e-mail letter of praise or complaint to that business. Students complete a survey that asks them to rate businesses on customer orientation measures at the time they send the e-mail and, again, at the end of the semester after having had time to receive a response. Results of the surveys are analyzed and recommendations are given for conducting an interactive discussion that allows students to see the variability of the firms’ commitment to customer orientation.
An Analysis Of Perceptual Gaps Among Chamber Management, Chamber Member Contacts, And A Proxy Sample Of Chamber Member Employees: An Attempt To Improve Marketing Efficacy, 2015 Western New England University
An Analysis Of Perceptual Gaps Among Chamber Management, Chamber Member Contacts, And A Proxy Sample Of Chamber Member Employees: An Attempt To Improve Marketing Efficacy, Paul J. Costanzo, Janelle E. Goodnight
Atlantic Marketing Journal
Decreases in membership for a local chamber of commerce led the authors to conduct research to assist them in determining why they have been experiencing difficulty with business organization memberships within the last few years. This paper presents findings from an exploratory study that examined perceptual gaps on a series of factors that the authors believe when identified, may lead to improved marketing efficacy. Chamber management, chamber member contacts, and a proxy sample of chamber member employees for a local chamber of commerce completed surveys to assess the level of consistency among their perceptions of value added benefits of chamber ...
A Modified Framework Of Service Encounter Types For The Application Of Relationship Marketing In Services, 2015 Valdosta State University
A Modified Framework Of Service Encounter Types For The Application Of Relationship Marketing In Services, Gary D. Futrell
Atlantic Marketing Journal
Many firms believe that the best way to inculcate loyalty and retain customers is to establish connections with them through relationship marketing. Unfortunately, only about half of the firms surveyed in a recent study indicated any level of success with it. The significant attention directed toward service classification suggests legitimate differences among service types that may moderate the effectiveness of relationship marketing efforts. This paper proposes a typology of service interactions that takes into account three critical dimensions of relationship marketing: anticipated future interaction, channel of interaction, and customer involvement. Corresponding propositions are offered to guide further research.
Negotiating Stances Used With Minority Suppliers: A Research Note, 2015 Dillard University
Negotiating Stances Used With Minority Suppliers: A Research Note, Alicia D. Cooper Ph.D., Rodney L. Stump Ph.D.
Atlantic Marketing Journal
While new ways of organizing exchange have become prominent in business-to-business markets, the function of corporate minority supplier purchasing programs in this changing organizational environment has received scant attention. Specifically, the extent to which the present structure of minority supplier purchasing programs enhances -- or deters -- the creation of strategic partnerships, impacts the way buyers and suppliers interact, and ultimately determines the efficacy of these exchange relationships has not been sufficiently addressed in the literature. The present study examines the relationship between the minority supplier categorization (versus those not classified as such) and the negotiation stances that purchasing agents undertake with ...
Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts
Atlantic Marketing Journal
Much of the current focus on the use of ultra-thin models in fashion magazines can be attributed to Madison Avenue which still operates under a “Thin Sells” ethos. Research to date, however, has provided equivocal evidence of the efficacy of thin models in advertising (Yu 2014). The present study’s two related objectives include: (1) determining whether model size has an impact on advertising effectiveness, and (2) if internalization of the thin ideal moderates this relationship. Study results suggest model size in fashion advertisements has no main effect on advertising effectiveness. Additionally, thin ideal internalization moderates the model size – advertising ...