The 4c Framework: Towards A Holistic Understanding Of Consumer Engagement With Augmented Reality, 2024 The University of Texas Rio Grande Valley
The 4c Framework: Towards A Holistic Understanding Of Consumer Engagement With Augmented Reality, Philipp A. Rauschnabel, Reto Felix, Jonas Heller, Chris Hinsch
Marketing Faculty Publications and Presentations
Highlights
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The 4C framework highlights four unique characteristics of AR: Consumer, Content, Context, and Computing Device.
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Engagement with AR derives from an alignment of the 4 Cs.
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The paper advances theory by using the lens of complexity theory to explain how to engage consumers in AR experiences.
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The framework offers significant implications for managers and scholars.
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It allows systematic approaches to assess, communicate, and develop AR applications across various disciplines.
Abstract
Augmented Reality (AR) is an emerging concept that impacts many disciplines, such as business, marketing, tourism, gaming, human–computer interaction, and manufacturing. Surprisingly, many scholarly and practical discussions overlook the …
Crossing Borders And Breaking Barriers: A Strategic Analysis Of Chick-Fil-A'S Expansion Into The French Market, 2024 University of Arkansas, Fayetteville
Crossing Borders And Breaking Barriers: A Strategic Analysis Of Chick-Fil-A'S Expansion Into The French Market, Avery Besson
Marketing Undergraduate Honors Theses
This thesis explores the strategic considerations and potential challenges of Chick-fil-A, a prominent American fast-food chain, establishing itself in France. The study investigates the cultural, economic, and regulatory factors that may impact Chick-fil-A's entry strategy, aiming to provide a comprehensive understanding of the opportunities and obstacles the company may encounter in France. This research will examine Chick-fil-A’s previous attempts at expansion, analyze an American company that has successfully established themselves in France, and provide market entry strategies to Chick-fil-A to establish its presence in the French market successfully.
Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, 2024 Chapman University
Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker
Digital Initiatives Symposium
Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.
In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …
How Does Big Data Affect Organizational Financial Performance In Turbulent Markets? The Role Of Customer-Linking And Selling Capabilities, 2024 The University of Texas Rio Grande Valley
How Does Big Data Affect Organizational Financial Performance In Turbulent Markets? The Role Of Customer-Linking And Selling Capabilities, Omar S. Itani, Ashish Kalra, Amin Rostami
Marketing Faculty Publications and Presentations
The information age provides vast opportunities for organizations to improve their efficiencies by relying on big data-AI empowered analytics (BDA). The purpose of this study is to address the critical question of how BDA-fit affects organizational financial performance, taking into consideration differences between markets and customer change caused by technology turbulence. Using data collected at the firm level and building on Task- Technology Fit Theory and Dynamic Capabilities Theory, empirical results indicate that BDA-fit is important to drive organizational financial performance through the development of customer-linking and selling capabilities. These results vary across markets, with BDA-fit having stronger effects on …
Mindset, Virtue Signaling And Volunteering, 2024 Pepperdine University
Mindset, Virtue Signaling And Volunteering, Corinne Novell, Steven Bauer, Alice Labban, Yingfan Zhu
Seaver College Research And Scholarly Achievement Symposium
Virtue signaling, or publicly showing off one’s good character or actions to others, has been studied in many contexts. This research expands on previous work and focuses on investigating the impact of fixed vs. growth mindsets on virtue signaling in a volunteering context. Mindsets, in the context of this research, are the beliefs people hold about the consistency of human’s personality as well as their moral characteristics. We hypothesize that given the different goal orientations of people with growth vs. fixed mindsets, the impact of obligatory virtue signaling on volunteer behavior will be stronger among people with a growth (vs. …
Value Of Gain In The Lamb Feeding Industry, 2024 University of Nebraska-Lincoln
Value Of Gain In The Lamb Feeding Industry, Jay Parsons
Cornhusker Economics
Value of gain (VOG) is a term in the livestock feeding industry that refers to the average value of a pound of gain. It is the most appropriate revenue value to use in comparison to the cost of gain to determine profit margin.
Positive Liberty, Negative Liberty, And Marketing Regulations: A Holistic Analysis, 2024 College of Saint Benedict/Saint John's University
Positive Liberty, Negative Liberty, And Marketing Regulations: A Holistic Analysis, Tony Yan, Michael R. Hyman
Global Business Leadership Faculty Publications
Marketing regulations are warranted when unfettered marketing practices compromise many people's positive and negative liberties. We elucidate these liberties’ multifaceted but interdependent connotations for societally justified marketing regulations from a novel framework integrating the social sciences, philosophy, history, and marketing. The limitations of unbalanced or less represented market or government regulation notwithstanding, overcoming marketing imbalances and enhancing personal and societal liberties via pluralistic, well-designed, enforceable, and multilateral regulations can advance a pluralistic democracy's diverse market-related interests. By informing companies and consumers about societally responsible liberties, well-regulated marketing can spur common goods creation.
Marketing Management Of Online Negative Reviews Of Medical Services, 2024 Liberty University
Marketing Management Of Online Negative Reviews Of Medical Services, Christopher Edward Feltes
Doctoral Dissertations and Projects
Various internet platforms contain the ability to share information about medical services. These internet platforms include patient review websites, online forums, and social media websites. Some of the information that customers share are reviews of their negative medical experience. Much of the related research includes exploring the problem of online negative reviews of medical services from a medical professional perspective on how to manage the situation with the patient. This research project includes exploring the role of marketing professionals and the situation of customers producing online negative reviews of medical services. The general problem addressed is the detrimental impact of …
The Impact Of Social Media On Customer Behavior – Evidence From Lebanon, 2024 Independent Researcher, Beirut – Lebanon
The Impact Of Social Media On Customer Behavior – Evidence From Lebanon, Nada Jabbour Al Maalouf, Jean Elia, Chadia Sawaya, Fawzy Boutros
Arab Economic and Business Journal
Purpose: This study investigates the impact of social media advertising on customer behavior; specifically its impact on customer decision-making through social proof, customer perceptions of brands, and customer loyalty. No studies tackled this topic in Lebanon and this gap was the main motive behind this study.
Method: A quantitative deductive method was employed and a questionnaire was sent to Lebanese customers to achieve the objective of the study. The final sample obtained is 147.
Findings: The findings revealed a positive correlation between social media usage, customer decision-making, customer attitudes and perceptions toward brands, and customer loyalty. The study's findings …
Consumers' Acceptance To Buy And Dispose Of Recycling Textile Products, 2024 American University in Cairo
Consumers' Acceptance To Buy And Dispose Of Recycling Textile Products, Roa Alsayed
Theses and Dissertations
The textile industry is the second most polluting worldwide, following food manufacturing. It is one of the industries that is rarely scrutinized in the Middle East and North Africa (MENA) region. This work analyzes the fashion industry from the perspective of consumer attitudes towards the purchase and disposal of clothing, and their behavior with regards to old garments. The study was conducted in Saudi Arabia and Egypt, two countries that achieved similar results in the fashion industry. The methodology is divided into three phases. First, the manuscript begins with a review of topics such as sustainability, consumer behavior in the …
Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, 2024 University of Rhode Island
Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan
Markets, Globalization & Development Review
No abstract provided.
Revisiting Late Globalization: A Commentary On Theorizing And Theoretical Deepening, 2024 Aalborg University
Revisiting Late Globalization: A Commentary On Theorizing And Theoretical Deepening, Romeo V. Turcan, Michael Fast
Markets, Globalization & Development Review
No abstract provided.
Flavors And Frailties Of Globalization, 2024 University of Rhode Island
Flavors And Frailties Of Globalization, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
2024 February, 2024 Morehead State University
2024 February, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2024.
Socially Safe On Smartphones: How Smartphone Use Reduces Social Risk Taking, 2024 The Graduate Center, City University of New York
Socially Safe On Smartphones: How Smartphone Use Reduces Social Risk Taking, Diogo Koch Alves
Dissertations, Theses, and Capstone Projects
Consumers are often faced with decisions that carry a degree of social risk, with uncertain outcomes that could impact their social standing. Examples include choosing the ideal outfit to wear to an upcoming party or selecting a gift to give to a friend. Given the prevalence of smartphones in consumer decision making, I investigate the effect of smartphone use on social risk taking. Across seven studies, I find that smartphone use, relative to the use of other devices, results in a lower propensity to make socially risky decisions. I propose that smartphone use, by increasing the salience of one’s social …
Generative Artificial Intelligence (Gai) In Hospitality And Tourism Marketing: Perceptions, Risks, Benefits, And Policy Implications, 2024 University of South Florida
Generative Artificial Intelligence (Gai) In Hospitality And Tourism Marketing: Perceptions, Risks, Benefits, And Policy Implications, Usman Khan, Kashif Ali Khan
Journal of Global Hospitality and Tourism
This study investigates the integration of generative artificial intelligence (GAI) into hospitality and tourism marketing and its implications for industry professionals in the United States. This study employed a mixed methods approach, gathering qualitative insights from 20 professionals and quantitative data from a sample of 163 participants. The qualitative study revealed concerns about data privacy, customer trust, and ethical considerations regarding GAI implementation. However, participants acknowledged its potential to enhance personalization, engagement, and operational efficiency. The quantitative study supported these findings by showing a level of concern about risks but agreement on the benefits of GAI. Additionally, the participants were …
The Impact Of Sharing Economy Platforms On Tourism: Opportunities, Challenges, And Future Directions, 2024 Cappadocia University
The Impact Of Sharing Economy Platforms On Tourism: Opportunities, Challenges, And Future Directions, Mehmet Bahar
Journal of Global Hospitality and Tourism
The sharing economy is a socio-economic phenomenon where surplus goods and services, aided by technology, are shared mutually among those in need and providers, coming together to exchange these goods and services. Economic crises, environmental issues, changes in social life, and technological advancements have led to the emergence of the sharing economy as an alternative model to existing goods and services. In this regard, the tourism sector has also been affected by this change, offering new travel and holiday alternatives, competitive advantages to stakeholders, the creation of new income sources, and the establishment of a more sustainable approach. Consequently, this …
Leveraging Chatgpt For Writing In Scholarly Publications-Guidelines And Recommendations For Hospitality And Tourism Researchers, 2024 University of South Florida
Leveraging Chatgpt For Writing In Scholarly Publications-Guidelines And Recommendations For Hospitality And Tourism Researchers, Faizan Ali
Journal of Global Hospitality and Tourism
In the ever-evolving landscape of global hospitality and tourism, the first issue of volume third of the Journal of Global Hospitality and Tourism embarks on an intellectual journey to explore pressing matters at the intersection of travel, management, culture, and inclusivity. This issue, encompassing a rich array of research papers and viewpoints, delves into multifaceted themes that resonate with the multifarious dimensions of our industry.
Meaningful Work And Job Burnout Among Frontline Employees Of Classified Hotels In Nairobi City County, Kenya: Does Gender Identity Matter?, 2024 Kenyatta University
Meaningful Work And Job Burnout Among Frontline Employees Of Classified Hotels In Nairobi City County, Kenya: Does Gender Identity Matter?, John Kahuthu Gitau, Rosemarie Ayuma Khayiya, Vincent Nyamari Maranga
Journal of Global Hospitality and Tourism
This study investigates the impact of meaningful work on job burnout (JBO) among frontline employees in Nairobi City County. Data was collected from 309 employees in various hotel categories ranging from two- to five-star-rated hotels. The present study applied the conservation of resources (COR) theory to develop a framework. It found that positive meaning in work had inverse relationships with all aspects of JBO. The negative influence of meaning-making through work significantly affected emotional exhaustion (EE) but not depersonalization (DP) and reduced personal accomplishment (RPA). The study recommends that operators and managers of classified hotels recognize the importance of boosting …
Marketing Via Shangbangs (Chinese Business Networks), 2024 College of Saint Benedict/Saint John's University
Marketing Via Shangbangs (Chinese Business Networks), Tony Yan, Michael R. Hyman
Global Business Leadership Faculty Publications
Purpose
This study examines how informal business networks achieve marketing goals in socially uncertain contexts. Drawing from multiple historical sources, Shangbangs, a type of business network that thrived in pre-1949 China, are analyzed.
Design/methodology/approach
The Critical Historical Research Method (CHRM) undergirds a study of Shangbangs’ historicity (i.e. their socio-historically embedded multiplicity, including organizational forms, activities and connotations.
Findings
As informal regional, professional, project-based, special-product-based or mixed marketing networks, Shangbangs relied on “flexible specialization” and coupled multiple business needs to market goods and services, business organizations, specific social values and, when necessary, to debrand business rivals.
Research limitations/implications
This analysis extends …