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2,185 full-text articles. Page 1 of 53.

4 Poems, John F. Sherry Jr. 2015 University of Notre Dame

4 Poems, John F. Sherry Jr.

disClosure: A Journal of Social Theory

No abstract provided.


What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone 2015 St. John Fisher College

What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone

Undergraduate Review: A Journal of Undergraduate Student Research

In my own life, I have a set of brands that describe my personality, interests, and lifestyle. So, how do companies build this connection between the brand and the consumers’ self-perception? I researched the methods used to establish self-congruence with a brand, meaning how the brand’s personality fits with the consumer’s actual self, versus the consumer’s ideal self. I also examined the different ways advertising can increase brand congruity with the consumer, especially focusing on celebrity endorsements, purchase promotions, and the use of imagery in specific forms of advertising.


Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye 2015 University of Nebraska

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change ...


The Effects Of The Internet On Marketing, Alexander M. Payne 2015 Liberty University

The Effects Of The Internet On Marketing, Alexander M. Payne

Senior Honors Theses

With the use of the Internet, marketers are able to reach consumers where they work, play, shop, and live more efficiently than without it. Through e-commerce, social media, mobile phones, and much more, businesses are able to spread brand awareness, increase market share, and unveil new products. With this great opportunity comes an equally great responsibility, as businesses have now come under extreme scrutiny by their customers. In the Information Age, news travels faster and farther than ever before, with the news of ethical mishaps reaching even the smallest of shareholders. The most crucial element in e-commerce is trust and ...


Counter-Regulation And Consumer Happiness, Xueer Yu 2015 Washington University in St Louis

Counter-Regulation And Consumer Happiness, Xueer Yu

Undergraduate Research Symposium Posters & Abstracts

Counter-regulation, namely a small slip in self-control triggers a huge lapse, is a concept that has been well-researched in dieting literature, but very limited research exists outside this realm. There have been relevant previous researches in consumer behavior situations regarding this concept, but those researches did not touch on the key component of the initial self-restriction of the original counter-regulation effect. This research aims to look at whether and how personality differences and the type of purchase (material or real) influence consumers’ happiness after engaging in counter-regulatory behavior. Personality and state happiness are assessed through self-reported questionnaires while the behavior ...


How To Beat Burnout And Revitalize Your Career, Laura Berdebes 2015 Goodwin College

How To Beat Burnout And Revitalize Your Career, Laura Berdebes

Business Writing

No abstract provided.


Skills For Dealing With Hard-To-Please Customers, Tara Benatti 2015 Goodwin College

Skills For Dealing With Hard-To-Please Customers, Tara Benatti

Business Writing

No abstract provided.


Strategies To Becoming A Leader, Debbie Plourde 2015 Goodwin College

Strategies To Becoming A Leader, Debbie Plourde

Business Writing

No abstract provided.


5 Tips To Balance Life And Work, Shital Shah 2015 Goodwin College

5 Tips To Balance Life And Work, Shital Shah

Business Writing

No abstract provided.


4 Tips To Harness Your Emotional Intelligence In The Workplace, Eric Harris 2015 Goodwin College

4 Tips To Harness Your Emotional Intelligence In The Workplace, Eric Harris

Business Writing

No abstract provided.


The Greater Gift Of Leadership, Edward M. Surpris 2015 Goodwin College

The Greater Gift Of Leadership, Edward M. Surpris

Business Writing

No abstract provided.


Skills For Being A Successful Employee, Job Candidate & Supervisor, Kenny Cornelio 2015 Goodwin College

Skills For Being A Successful Employee, Job Candidate & Supervisor, Kenny Cornelio

Business Writing

No abstract provided.


Imsa360: Spring 2015, IMSA Fund 2015 Illinois Mathematics and Science Academy

Imsa360: Spring 2015, Imsa Fund

Annual Reports (IMSA Fund)

As most of you know, I have been President of IMSA for only seven months, not yet a full year. I feel like I am beginning to get to know IMSA better and better each month, and what I am learning continues to excite me and encourages me to spread the word to others about this amazing place. That is why this issue is going out to hundreds of new readers for the first time, and I welcome the many new superintendents, educators, and friends who will hopefully learn more about IMSA, just as I have these past few months ...


Retrenchment In Higher Education: Public Perceptions And Marketing Implications, Oscar T. McKnight, Ronald Paugh, Jamie Waltz, Jordan McKnight 2015 Ashland University

Retrenchment In Higher Education: Public Perceptions And Marketing Implications, Oscar T. Mcknight, Ronald Paugh, Jamie Waltz, Jordan Mcknight

Oscar T McKnight Ph.D.

Many institutions in higher education are actively engaged in the retrenchment process; that is, eliminating, redacting or restructuring administrators, staff, faculty, programs and services in order to achieve financial stability. This research examined public perceptions of retrenchment by conducting a series of modified Delphi groups. Results suggest a public awareness and belief that retrenchment will not impact academic or experiential quality. Presented is REDUCE – a retrenchment strategy and process for university administrators and marketing professionals.


Making Workspace Work, Chris Heath 2015 SelectedWorks

Making Workspace Work, Chris Heath

Chris Heath

No abstract provided.


#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg 2015 College of Saint Benedict/Saint John's University

#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg

Forum Lectures

In a first-of-its-kind collaboration, CSB and SJU communication students "took over" CSB/SJU institutional profiles on Instagram and Vine for six weeks in the spring of 2014. Students in the Communication Department's New Media Applications and Analysis course planned, prepared and shared photos and video for their assigned profile. Groups were responsible for setting goals for their takeover, creating a profile of a target audience and applying lessons learned about effective branding through visual communication.

In this presentation, Associate Professor Kelly Berg and CSB/SJU Social Media Specialist Tiffany Clements discuss learning outcomes from the collaboration and takeaways for ...


Galaupoker.Com Agen Judi Poker Dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya, vickie bugz 2015 Gunadarma University

Galaupoker.Com Agen Judi Poker Dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya, Vickie Bugz

vickie bugz

GALAUPOKER.com Agen Judi Poker dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya GALAUPOKER.com Agen Judi Poker dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya . Galau ? istilah ini cukup populer dikalangan kita, kata galau punya arti sedang kusut atau ada masalah atau problem, jadi galau tentu butuh penyaluran, butuh sebuah pelampiasan agar rasa galau yang ada bisa selesai dengan sendirinya. Dalam pembahasan kali ini kita akan mencoba membahas masalah Galau tetai bukan galau perasaan. disini kita akan mengulas tentang sebuah website Judi poker Online dengan nama Galaupoker, cukup unik dan menarik untuk kita simak Galaupoker.com adalah ...


Consumer Perception Of Tactile Packaging: A Research Study On Preferences Of Soft Touch And Hi Rise Coatings In Cosmetic Packaging, Malcolm G. Keif Ph.D., Colleen Twomey, Andrea Stoneman 2015 California Polytechnic State University - San Luis Obispo

Consumer Perception Of Tactile Packaging: A Research Study On Preferences Of Soft Touch And Hi Rise Coatings In Cosmetic Packaging, Malcolm G. Keif Ph.D., Colleen Twomey, Andrea Stoneman

Journal of Applied Packaging Research

A choice-based conjoint study was conducted sampling 400 individuals to determine their preference for Soft Touch and raised tactile coatings, which are sometimes called Hi Rise or profile coatings. Soft Touch coatings have a velvety, warm feel to them, and Hi Rise coatings simulate embossing with a glossy appearance to them. Both are considered tactile coatings, engaging the sense of touch.

Demographic profile data, level of agreement about statements related to cosmetic packaging and packaging choice set selections were collected. The conjoint sets contained three attributes: design color, tactile coatings, and price.

Design choice was split. Approximately half of the ...


Small Seasonal Business Strategies To Increase Profits Through Community Collaboration, Kevin B. Gibbons 2015 Walden University

Small Seasonal Business Strategies To Increase Profits Through Community Collaboration, Kevin B. Gibbons

Dissertations and Doctoral Studies

Seasonal small business owners (e.g., boating and golf industries), primarily within the upper and Midwestern United States, face challenges for profit and growth because of a brief business potential year and limited time to establish a reliable and committed customer base. The purpose of this case study was to explore strategies that seasonal small business owners in Oakland County, Michigan may use to collaborate with local associations and charitable organizations to increase profits. Stakeholder theory served as the conceptual framework for this study. A purposive sample of 4 successful small seasonal business owners in Oakland County, Michigan participated in ...


Profitability And The Financial Strategies Of Women-Owned Small Businesses, Kellie J. Emrich 2015 Walden University

Profitability And The Financial Strategies Of Women-Owned Small Businesses, Kellie J. Emrich

Dissertations and Doctoral Studies

The fastest growing segment of business development in the United States comes from small business start-ups, with 42% of these businesses being women owned. Women-owned businesses are annually 25% less profitable when compared to the average small business in the United States. Based on the theory of planned behavior, the purpose of this single exploratory case study was to investigate how women small business owners and their employees use financial strategies to increase the profitability of their businesses. Data came from semistructured interviews with 1 woman business owner and 5 business consultants who work for the women-owned small business. The ...


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