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Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell 2017 University of Akron

Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell

Honors Research Projects

The following reports discuss the geographical preferences of Millennials in relation to job selection preferences. Our team analyzed the moving trends of Millennials in both Ohio and the United States to determine what factors influence this decision. Collectively, our team concluded that in order to successfully recruit Millennials, companies must offer benefit packages that center around work-life balance. This entails not just highlighting what a job requires technically, but opportunities for leadership development, social activities outside of work, and more. To recruit this upcoming talent, companies need a holistic approach that convinces Millennials that working for their company creates a ...


Honors Project- Goodyear, Alexa Moeller, Sara Kleines, Kristyn Gawdyda, Logan Hershberger, Casey Lauber 2017 University of Akron

Honors Project- Goodyear, Alexa Moeller, Sara Kleines, Kristyn Gawdyda, Logan Hershberger, Casey Lauber

Honors Research Projects

The Goodyear Tire and Rubber Company is investigating whether or not their soybean oil tires should be advertised as such to the public. This paper discusses the various research methods that were used to come up with reccomendations to Goodyear. Some of these methods include secondary search, store observations, a survey, and a focus group. With the recommendations outlined in the paper, The Goodyear Tire and Rubber Company can assure great success with their soybean oil tires.


Effects Of Serveware Materiality On Food Perceptions, Consumption, And Waste, Sara Williamson 2016 Graduate Center, City University of New York

Effects Of Serveware Materiality On Food Perceptions, Consumption, And Waste, Sara Williamson

All Graduate Works by Year: Dissertations, Theses, and Capstone Projects

Three lab studies and three field studies indicate that food waste and consumption is influenced by serveware disposability. Studies indicate that consumers waste more food when eating with disposable plates and consume more food when eating with permanent plates. The effect persists whether participants choose their own type and quantity of food or are given the same amount of food, whether they are responsible for plate disposal or not, and whether the serveware is touched/held or not. Process level support is provided via an IAT test to explain this effect as a perceptual readiness to dispose of food when ...


Gemilangpoker.Com Situs Agen Poker Dan Bandar Q Terbaik Indonesia Terpercaya, OOM Bejo 2016 Universitas Indonesia

Gemilangpoker.Com Situs Agen Poker Dan Bandar Q Terbaik Indonesia Terpercaya, Oom Bejo

OOM Bejo

gemilangpoker.com situs agen poker dan bandar q terbaik indonesia terpercaya merupakan ruang bermain judi poker online yang paling populer saat ini. Bermain sambil mengasah skill kemampuan bermain poker paling tepat adalah di gemilangpoker.com saat ini. Diprediksikan gemilangpoker akan menjelma menjadi situs agen poker online terbesar di Indonesia. Dengan jumlah member yang terus bertambah, gemilangpoker jelas jelas mencerminkan sebuah situs agen poker dan bandar q terbaik indonesia terpercaya saat ini. Gabung sekarang bersama di gemilangpoker dan rasakan bedanya serta sensasi bermain poker online uang asli Indonesia. Semua kesenangan bermain judi poker online hanya akan anda dapatkan di satu tempat ...


Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao 2016 Nevsehir Haci Bektas Veli University

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after ...


E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair McClure, Soo Hyun Kim 2016 University of Georgia

E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim

Atlantic Marketing Journal

This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating ...


Engagement And The Moderating Role Of Presence Within A Video Game Experience, Stef G. Nicovich, Silvia L. Martin 2016 Lynchburg College

Engagement And The Moderating Role Of Presence Within A Video Game Experience, Stef G. Nicovich, Silvia L. Martin

Atlantic Marketing Journal

Abstract

This study looks to explore the role presence plays in the link between narrative comprehension and engagement. To explore these relationships we will first present an overview of presence research to date, followed by an exploration of narrative engagement with an emphasis on narrative comprehension. We then test these relationships within the context of a video game experience and present results and implications for researchers.

In order to test these relationships we devised an experiment using a popular computer game. The above research questions were tested by running a moderated regression where the degree of narrative comprehension was regressed ...


A Further Empirical Investigation Into “Up To” Advertising Claims: The “As Low As” Claim, Jeffrey S. Gutenberg, James M. Quinn 2016 State University of New York at Geneseo

A Further Empirical Investigation Into “Up To” Advertising Claims: The “As Low As” Claim, Jeffrey S. Gutenberg, James M. Quinn

Atlantic Marketing Journal

For many years the Federal Trade Commission has sought to prevent deceptive advertising under Section 5 of the Federal Trade Commission Act. The FTC’s focus has encompassed not only false advertising claims, but also advertising claims that, while literally true, tend to deceive consumers. “Up to” claims fall under this scrutiny since they can be misunderstood as promising consumer benefits (e.g. “up to 50% savings”) that might not be realized by all consumers. This paper presents the results of research conducted with 600+ members of a commercial consumer panel to evaluate a variant of this type of claim ...


Loyalty Program In The Alcohol Beverage Industry: A Preliminary Look, Lilian Garzon, D. Christopher Taylor 2016 University of Houston

Loyalty Program In The Alcohol Beverage Industry: A Preliminary Look, Lilian Garzon, D. Christopher Taylor

Atlantic Marketing Journal

In the United States the alcoholic beverage industry has created one of the largest markets in the world. Alcohol is a taxed and well-regulated product most profitable for large chain retailers who continuously dominate the industry. This research paper reports the story of loyalty programs throughout the beverage industries. Additionally, by analyzing a database of 107 top alcohol beverage retailers, this research paper provides a profile of the market trends for alcohol beverage retailers in the United States. Secondly, this research aims to shed light on how loyalty programs form a part of the current market trends in the alcohol ...


Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz 2016 University of Central Oklahoma

Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz

Atlantic Marketing Journal

ABSTRACT

This study investigated potential consumer responses to the display of the Christian fish symbol (Ichthus) used in mock advertisements of services high in credence, experience and search attributes. Discussions from earlier research propose consumers may exhibit different reactions to Christian symbolism displayed in the marketplace and that purchase intentions and consumer perceptions of the seller may be influenced by the strength of the consumer’s religious beliefs. This study adds to previous research proposing consumers display different purchase intentions due to differing perceptions of the seller’s credibility, trustworthiness and expertise influenced by the consumers own religious beliefs which ...


Trial-Attitude Formation In Green Product Evaluations, Christy Ashley, Jason D. Oliver, James E. Zemanek 2016 East Carolina University

Trial-Attitude Formation In Green Product Evaluations, Christy Ashley, Jason D. Oliver, James E. Zemanek

Atlantic Marketing Journal

How do merchandising and trial affect consumer responses to green products? To respond to this question, the authors use expectancy-value theory as a conceptual framework and evaluate the product-trial attitude formation process for environmentally friendly products in two experimental studies. The results show that addressing quality concerns and segmenting customers based on their environmental values may help increase adoption and positive word-of-mouth surrounding environmentally friendly products. Further, hands-on trials and exclusive communications and displays may help overcome explicit beliefs about poor green product quality and increase green product adoption intentions.


Consumer Preferences Among Low-Price Guarantee Offers, Stephen Baglione, Louis A. Tucci, James A. Talaga 2016 St. Leo University

Consumer Preferences Among Low-Price Guarantee Offers, Stephen Baglione, Louis A. Tucci, James A. Talaga

Atlantic Marketing Journal

The competitive realities of the marketplace forces retailers to consider implementing low-price guarantees. Given that retailers will use low-price guarantees, which of the multitude of guarantees should be used? This paper examines the nature of low-price guarantees from the perspective of how consumers make trade-offs in different low-price guarantee designs. Using conjoint analysis, buyers indicate their preference for different low-price guarantee designs. Not all consumers respond to low-price guarantees the same. There are several segments of consumers with regard to low-price guarantees. The study was done with young adults (MBA students) who may be more sophisticated than the population as ...


The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju 2016 Auburn University Main Campus

The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju

Atlantic Marketing Journal

In recent years, considering that consumers are giving more importance to their role and consequence with regards to social and environmental implication of their consumption decisions, there has been increase in ethical consumption research. However, to date, the role of individual susceptibility to interpersonal influence and other relevant factors (e.g., environmental apparel knowledge) have not been studied. Therefore, the present study explored several critical constructs related to green apparel consumption including consumer susceptibility to interpersonal influence (CSII). The present study focused on American youth (n = 1,049). Based on extant literature review, a hypothesized model was proposed. To test ...


Generic Advertising Without Supply Control: Models And Public Policy Issues, Dermot J. Hayes, Helen H. Jensen 2016 Iowa State University

Generic Advertising Without Supply Control: Models And Public Policy Issues, Dermot J. Hayes, Helen H. Jensen

Helen Jensen

Both producers and consumers may respond to the use of producer contributions to fund commodity promotion. The microeconomic foundation is laid for evaluating generic promotion campaigns where government is involved, supply is uncontrolled, and markets are close to saturation. The recent legislation enabling beef and pork promotion provides an application for the model.


Evaluating Advertising Using Split-Cable Scanner Data: Some Methodological Issues, Helen H. Jensen, John R. Schroeter 2016 Iowa State University

Evaluating Advertising Using Split-Cable Scanner Data: Some Methodological Issues, Helen H. Jensen, John R. Schroeter

Helen Jensen

Relatively new split-cable scanner data collection methods have facilitated controlled market tests of household responses to food commodity promotion. Analysis of such data from a fresh-beef advertising experiment in Grand Junction, Colorado, showed that although experimental advertising failed to increase the level of demand, it did appear to influence feature-price buying patterns. There was an increase in demand for beef over the advertising period, unrelated to the effects of the experimental advertising itself.


Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe 2016 Iowa State University

Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe

Georgeanne Artz

Machinery and equipment needs are far different for vegetable farms than for commodity production units. This project explored the unique machinery access options for small and mid-sized horticulture operations.


Innovative Equipment Solutions To Reduce Costs And Improve Productivity For Small-Scale Fruit And Vegetable Growers, Georgeanne M. Artz, Linda L. Naeve 2016 Iowa State University

Innovative Equipment Solutions To Reduce Costs And Improve Productivity For Small-Scale Fruit And Vegetable Growers, Georgeanne M. Artz, Linda L. Naeve

Georgeanne Artz

An array of equipment is available to help fruit and vegetable growers with specialized production and processing tasks. This study examined ways for these small operators to share equipment and maximize their use of the shared implements.


Connecting And Cultivating Columbia: Vignettes Of Columbia's Most Connected Leaders, Allison Patricia Held 2016 University of South Carolina - Columbia

Connecting And Cultivating Columbia: Vignettes Of Columbia's Most Connected Leaders, Allison Patricia Held

Theses and Dissertations

This senior thesis project takes a look at the lives of some of Columbia's most philanthropic leaders. Inspired by my grandfather, I set out to interview and write vignettes about five of Columbia's leaders, learning about their lives and the paths that brought them to their current positions of influence. Through the project, I saw many differences and commonalities between the leaders.


Cuban Trade Relations Under The U.S. Embargo And Their Impact On Human Development, Elizabeth Drew Ernest 2016 University of South Carolina - Columbia

Cuban Trade Relations Under The U.S. Embargo And Their Impact On Human Development, Elizabeth Drew Ernest

Theses and Dissertations

This senior thesis analyzes the U.S. embargo against Cuba, including how it works and how it has impacted Cuba's trade relations with other countries and regions in addition to the U.S. It then explores the impact of the resulting trade relationships on human development in Cuba through the lens of the three dimensions of the Human Development Index: standard of living, health, and education.


Humanos De Santiago, Ana Maria Gibson 2016 University of South Carolina - Columbia

Humanos De Santiago, Ana Maria Gibson

Theses and Dissertations

I am a member of the inaugural class of the International Business of the Americas cohort program of the Sonoco International Business Department at the Darla Moore School of Business. As a participant in this program, I spent two semesters living in Santiago, Chile studying at the Facultad de Economía y Negocios at the Universidad de Chile. During my time in Santiago, I learned about the cultural differences between Chile and the United States both inside and out of the classroom. However, despite the measurable, and often profound, differences between the two countries, what struck me the most were the ...


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