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#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg 2015 College of Saint Benedict/Saint John's University

#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg

Forum Lectures

In a first-of-its-kind collaboration, CSB and SJU communication students "took over" CSB/SJU institutional profiles on Instagram and Vine for six weeks in the spring of 2014. Students in the Communication Department's New Media Applications and Analysis course planned, prepared and shared photos and video for their assigned profile. Groups were responsible for setting goals for their takeover, creating a profile of a target audience and applying lessons learned about effective branding through visual communication.

In this presentation, Associate Professor Kelly Berg and CSB/SJU Social Media Specialist Tiffany Clements discuss learning outcomes from the collaboration and takeaways for ...


Consumer Perception Of Tactile Packaging: A Research Study On Preferences Of Soft Touch And Hi Rise Coatings In Cosmetic Packaging, Malcolm G. Keif Ph.D., Colleen Twomey, Andrea Stoneman 2015 California Polytechnic State University - San Luis Obispo

Consumer Perception Of Tactile Packaging: A Research Study On Preferences Of Soft Touch And Hi Rise Coatings In Cosmetic Packaging, Malcolm G. Keif Ph.D., Colleen Twomey, Andrea Stoneman

Journal of Applied Packaging Research

A choice-based conjoint study was conducted sampling 400 individuals to determine their preference for Soft Touch and raised tactile coatings, which are sometimes called Hi Rise or profile coatings. Soft Touch coatings have a velvety, warm feel to them, and Hi Rise coatings simulate embossing with a glossy appearance to them. Both are considered tactile coatings, engaging the sense of touch.

Demographic profile data, level of agreement about statements related to cosmetic packaging and packaging choice set selections were collected. The conjoint sets contained three attributes: design color, tactile coatings, and price.

Design choice was split. Approximately half of the ...


Small Seasonal Business Strategies To Increase Profits Through Community Collaboration, Kevin B. Gibbons 2015 Walden University

Small Seasonal Business Strategies To Increase Profits Through Community Collaboration, Kevin B. Gibbons

Dissertations and Doctoral Studies

Seasonal small business owners (e.g., boating and golf industries), primarily within the upper and Midwestern United States, face challenges for profit and growth because of a brief business potential year and limited time to establish a reliable and committed customer base. The purpose of this case study was to explore strategies that seasonal small business owners in Oakland County, Michigan may use to collaborate with local associations and charitable organizations to increase profits. Stakeholder theory served as the conceptual framework for this study. A purposive sample of 4 successful small seasonal business owners in Oakland County, Michigan participated in ...


Profitability And The Financial Strategies Of Women-Owned Small Businesses, Kellie J. Emrich 2015 Walden University

Profitability And The Financial Strategies Of Women-Owned Small Businesses, Kellie J. Emrich

Dissertations and Doctoral Studies

The fastest growing segment of business development in the United States comes from small business start-ups, with 42% of these businesses being women owned. Women-owned businesses are annually 25% less profitable when compared to the average small business in the United States. Based on the theory of planned behavior, the purpose of this single exploratory case study was to investigate how women small business owners and their employees use financial strategies to increase the profitability of their businesses. Data came from semistructured interviews with 1 woman business owner and 5 business consultants who work for the women-owned small business. The ...


Dispersion Of Marketing Capabilities: Impact On Marketing’S Influence And Business Unit Outcomes, Michael T Krush, Ravipreet Sohi, Amit Saini 2015 North Dakota State University - Main Campus

Dispersion Of Marketing Capabilities: Impact On Marketing’S Influence And Business Unit Outcomes, Michael T Krush, Ravipreet Sohi, Amit Saini

Marketing Department Faculty Publications

The marketing function of firms continues to evolve into many configurations, including the dispersion of marketing capabilities. This study evaluates the effects on the marketing function’s influence when marketing capabilities are dispersed across multiple boundaries. Using a sample of marketing executives, we study the effects of two forms of marketing capabilities dispersion: intra-organizational dispersion and inter-organizational dispersion. We examine the impact of these forms on marketing’s perceived influence within the firm. We also investigate marketing’s influence on customer responsiveness, along with three distal outcomes: marketing strategy implementation success, relationship portfolio effectiveness, and business unit performance. Our findings ...


Acknowledgements/Image Credits, Molly Lynde-Recchia 2014 Western Michigan University

Acknowledgements/Image Credits, Molly Lynde-Recchia

Transference

No abstract provided.


Mba Students Serve Community With Capstone Project, Valerie Christian 2014 Sacred Heart University

Mba Students Serve Community With Capstone Project, Valerie Christian

Valerie Christian

Four graduating MBA students from Sacred Heart University’s John F. Welch College of Business met with leadership of the Fairfield Museum and History Center to present their capstone project: a proposal to improve the facilities and a marketing plan for the town’s Burr Mansion. Valerie Christian, assistant professor of management at SHU, taught the capstone course


Integrating Organisational Change Management And Customer Relationship Management In A Casino, Charlie Chi Cong Mai, Chad Perry, Erwin Loh 2014 Australian Institute of Business

Integrating Organisational Change Management And Customer Relationship Management In A Casino, Charlie Chi Cong Mai, Chad Perry, Erwin Loh

UNLV Gaming Research & Review Journal

This research aims to solve the problem: how can casinos manage organizational change programs, and internal and external customer relationship management (CRM) programs? To find a solution, it uses two stages of qualitative methods: convergent interviewing and case research about four departments of a casino in Australia. After a thorough data analysis of documents and interview data, 12 themes were identified and they led to the development of a model of how organizational change management and CRM can be integrated to improve initiatives in organisations such as casinos. The model has seven core elements: vision, key challenge, objective, measure, strategy ...


Food Marketing: Impact On Consumer Purchasing And Food Discards, John Stanton 2014 University of Pennsylvania

Food Marketing: Impact On Consumer Purchasing And Food Discards, John Stanton

The Last Food Mile Conference

Everyone shares some blame for food wastes but food processors and retailers have done more than their fair share. This talk will focus on sources of food waste by food industry and offer suggestions as what can be done to reduce the wastes.

Three areas will be identified: farmers, food processors, and food retailers. In many cases the food industry will state that they are just responding to consumer desires so solutions involve collaboration between the two.


Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff 2014 Western Kentucky University

Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff

Honors College Capstone Experience/Thesis Projects

There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic. I myself took it one step further and started my own film review blog. I was even published in the College Heights Herald student newspaper for over a year! In gauging my audience’s tastes in social media usage and in film, I have uncovered the fact that the hot-button ...


Marketing In The Field Of Information Disciplines: Research Trends In Latin America (1985-2012), Carlos Luis González-Valiente 2014 Grupo Empresarial de la Industria Sidero Mecánica

Marketing In The Field Of Information Disciplines: Research Trends In Latin America (1985-2012), Carlos Luis González-Valiente

Carlos Luis González-Valiente

This study seeks to clarify research trends related to marketing in the field of information disciplines from Latin American scientific production. As a reference source, we used the electronic journals indexed in the Latindex Directory. Some bibliometric indicators were applied to 108 documents; these indicators were as follows: productivity by year, journals, authors, language, and finally term cooccurrence analysis. It was evident that the highest rate of productivity was found in Brazilian journals and authors, and in the Portuguese language. The four main clusters in term co-occurrence analysis in the most relevant topics were as follows: marketing of the information ...


Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith 2014 University of Tennessee - Knoxville

Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith

Masters Theses

This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word ...


The Olive Tree, Volume 22 Issue 2, 2014 The University of Maine

The Olive Tree, Volume 22 Issue 2

The Olive Tree

The Olive Tree, published twice each year by Fogler Library at the University of Maine, features articles about library projects, collections, technological innovations, and events. The hallmark of the Fogler Library Friends, an ancient engraving of an olive tree, was adopted from the title page of La Cosmographie Universelle by André Thevet. The two volume encyclopedia, which was published in Paris in 1575, is shelved in the Library's Special Collections Department. One of the longest living trees, the olive tree parallels the development of civilizations.


A Comparative Analysis Of Training, Mentoring And Coaching In The Sales Environment: Evaluating The Impact Of Personal Learning On Role Ambiguity And Organizational Commitment, Shalonda K. Bradford 2014 Kennesaw State University

A Comparative Analysis Of Training, Mentoring And Coaching In The Sales Environment: Evaluating The Impact Of Personal Learning On Role Ambiguity And Organizational Commitment, Shalonda K. Bradford

Dissertations, Theses and Capstone Projects

The move towards a more knowledge-intensive sales market has increased the complexity of the sales job. Salespeople must continuously learn and grow to meet the evolving demands of the job. A critical concern for organizational leaders becomes identifying learning strategies to encourage salespeople to apply what they learn. Researchers have advanced multiple studies on the learning needs of salespeople, yet there is not a consensus as to the most effective mechanisms to increase learning transfer in the sales environment. To determine which knowledge tools better prepare the sales force for success, this study investigates whether training, mentoring and/or coaching ...


The Franchisor/Franchisee Relationship: The Antecedents And Outcomes Of Perceived Franchisor Support, Mary Kay Rickard 2014 Kennesaw State University

The Franchisor/Franchisee Relationship: The Antecedents And Outcomes Of Perceived Franchisor Support, Mary Kay Rickard

Dissertations, Theses and Capstone Projects

Franchising is an organizational system that provides the franchisor with needed capital for expansion and the franchisee with expertise and knowledge to operate a local outlet (Windenhausen & Joyce 1977). It is, therefore, one of the approaches firms are turning to in order to increase their business. Franchising is more complex than a traditional business relationship because it is legally binding (Bernstein 2004). Moreover, the complexity of this relationship warrants a closer look from the perspective of the franchisee since it is the franchisees’ perception of the work environment which has an effect on their motivation and satisfaction with the franchisor ...


Bit.Ly, Your Tinyurl Is Awe.Sm! Reinforcing Your Brand With A Custom Url Shortener, Robert L. Nunez II, Rebecca J. Hall 2014 Marquette University

Bit.Ly, Your Tinyurl Is Awe.Sm! Reinforcing Your Brand With A Custom Url Shortener, Robert L. Nunez Ii, Rebecca J. Hall

Robert L Nunez II

After migrating to the campus hosted CMS the UW-Milwaukee, School of Information Studies web team quickly realized that they needed a service that would allow them to create custom shortened URLs for marketing. Within 1 day, the team was able to produce a service that was equivalent to that of Bit.ly, that not only allows them to create shortened URLs, but also track their clicks, the audience reached, reinforce their brand, and much, much more. This poster will show the teams efforts in meeting this goal and the benefits of not relying on a 3rd party service.


Shu Procures 3d Printer For Use In Curriculum, Enda McGovern 2014 Sacred Heart University

Shu Procures 3d Printer For Use In Curriculum, Enda Mcgovern

Enda McGovern

Sacred Heart University’s John F. Welch College of Business has purchased a 3D printer for SHU professors and students to use as a tool of innovation in classrooms and for academic projects. The idea for procuring the printer came from Enda McGovern, associate professor of marketing and sport management, who is implementing the technology into his marketing principles course this fall.


The Impact Of Local On Meat Purchasing Decisions, Steven McLennan 2014 California Polytechnic State University - San Luis Obispo

The Impact Of Local On Meat Purchasing Decisions, Steven Mclennan

Master's Theses and Project Reports

The research examines the target market for a meat product produced by the local university. Further, desirable attributes of meat and how consumers definition of “locally produced and/or raised” are identified. A total of 290 personal interviews were completed in San Luis Obispo County, California on the consumers’ willingness to purchase Cal Poly meat. Likely purchasers are found to be 31 percent of the San Luis Obispo population. The target buyer of Cal poly meat products are both male and females, who tend to be older, and make more than $60,000 a year. Local is defined by 31 ...


"Let's Go Shopping At The Square" Cleveland's Leading Downtown Department Stores: A Business Legacy, Richard Klein 2014 Cleveland State University

"Let's Go Shopping At The Square" Cleveland's Leading Downtown Department Stores: A Business Legacy, Richard Klein

Cleveland Memory

This book is a tribute to the eight major downtown Cleveland department stores and their many loyal customers. For over 150 years, these large stores dominated the local retail scene. They represented exciting places that not only provided a full range of goods and services all under one roof, but also, offered a special shopping adventure every time their customers visited.


Reducing Cheating Opportunities In Online Test, Dale Varble 2014 Indiana State University

Reducing Cheating Opportunities In Online Test, Dale Varble

Atlantic Marketing Journal

Abstract

This paper focuses on reducing cheating opportunities of online test assessment. Increasing use of online test in all course presentation formats (online, blended/hybrid or facilitated) has elevated faculty concerns of cheating. Efforts by educators to reduce cheating have been ongoing and with some success but, as the results of a study reported here more is needed.

Two sections of a course, one online and one onsite were offered the same semester, with the same instructor, syllabus, textbook and tests. The online students took all tests online. The onsite students took all exams online except the last two tests ...


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