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Finding The Formula: The Convoluted Chronicle Of The Creation Of The 1938 Formule Internationale, Richard Armstrong 2021 N/A

Finding The Formula: The Convoluted Chronicle Of The Creation Of The 1938 Formule Internationale, Richard Armstrong

Journal of Motorsport Culture & History

No abstract provided.


Ua42 Division Of Extended Learning & Outreach, WKU Archives 2021 Western Kentucky University

Ua42 Division Of Extended Learning & Outreach, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Division of Extended Learning & Outreach.


Nonprofit Social Media Internships: A Handbook, Allison M. LaRoy 2021 University of Louisville

Nonprofit Social Media Internships: A Handbook, Allison M. Laroy

The Cardinal Edge

This brief research report provides details on a study that examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and the researcher’s lived experiences as a social media intern, a handbook was developed for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources ...


Representing Africa In The ‘Coming To America’ Films, Samuel K. Bonsu, Delphine Godefroit-Winkel 2021 Ghana Institute of Management and Public Administration (GIMPA), Accra, Ghana

Representing Africa In The ‘Coming To America’ Films, Samuel K. Bonsu, Delphine Godefroit-Winkel

Markets, Globalization & Development Review

Through an interpretive analysis of the two Eddie Murphy films "Coming to America" (CTA) and "Coming 2 America", spaced nearly 30 years apart, this review essay underscores the persistence of Orientalist Othering of Africa. The negative images of Africa that are so engrained in people have been facilitated in significant part by a strategic, but perhaps unconscious, effort to socialize audiences into an identity construction process that casts Africans as inferior. Despite attempts at favorable depictions of Africa, these processes continue to play out.


When We See Us: Coming 2 America And The Intricacies Of Black Representation And Diasporic Conversation, Terri Bowles 2021 School of Media Studies, The New School, New York

When We See Us: Coming 2 America And The Intricacies Of Black Representation And Diasporic Conversation, Terri Bowles

Markets, Globalization & Development Review

This is a review essay of the film Coming 2 America (2021) by Craig Brewer, a follow-up to the 1988 comedy classic Coming to America , which stars Eddie Murphy as a newly crowned African king confronted with shifting family dynamics and evolving challenges to his royal authority. The review examines the cultural space occupying the 30 years that separate the first film and its sequel, and interrogates the structures of popular film and comedy that situate representational discourses of gender and diasporic Black representation.


Nomadland: The New Frontiers Of The American Dream At The Periphery Of The Market, Aleksandrina Atanasova, Giana Eckhardt 2021 University of Birmingham, Birmingham, UK

Nomadland: The New Frontiers Of The American Dream At The Periphery Of The Market, Aleksandrina Atanasova, Giana Eckhardt

Markets, Globalization & Development Review

This Dialogue contribution is based around the film Nomadland, which won five Oscars, including Best Film, Best Director, and Best Actress. Nomadland, a captivating ode to resisting market logics of accumulation, delivers a gripping image of what life looks like in the absence of possessions. Navigating between the extremes of lack and social displacement, and community and newfound ability to live life with little, the nomads find ways to live in the face of despair and disenchantment. Nomadland is a critique of the death of the American dream while at the same time a story of solidarity amongst the dispossessed.


Race, Representation, Misrepresentation, Caricatured Consumption Tropes; And Serious Matters Of Inequity And Precarity, Nikhilesh Dholakia, Deniz Atik 2021 University of Rhode Island

Race, Representation, Misrepresentation, Caricatured Consumption Tropes; And Serious Matters Of Inequity And Precarity, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Characterizing And Categorizing The Essence Of Sport Consumption Behavior: A Thematic Analysis, Sid Terason 2021 Kasetsart University

Characterizing And Categorizing The Essence Of Sport Consumption Behavior: A Thematic Analysis, Sid Terason

The Qualitative Report

Sport consumer decision making is a complex process in which an individual evaluates, acquires, uses, or disposes of sport products or services. This qualitative study aimed to identify, understand, and describe the essential characteristics of sport products consumption behavior among professional athletes in Thailand. In-depth interviewing was carried out on 25 professional athlete consumers who responded to semi-structured questions regarding their sport goods consumption. Thematic analysis was performed on the transcripts to describe the essential characteristics of the consumption and to identify overarching topics. Following social constructionism, three themes (i.e., acquisition, use, and disposal) were analyzed and eight categories ...


Tapping Into Food Industry: A Comparative Dual-Model Study Of Religion And Culture On Food Products’ Purchase Intention, Sumera Syed, Fauziah S. Ahmad, Syed R. H. Shah 2021 Universiti Teknologi Malaysia

Tapping Into Food Industry: A Comparative Dual-Model Study Of Religion And Culture On Food Products’ Purchase Intention, Sumera Syed, Fauziah S. Ahmad, Syed R. H. Shah

Journal of Mediterranean Tourism Research

Due to increased trend of globalization and immigration to advanced countries during the past decade, Halal food consumers are being observed not only in Islamic countries but also in Western European countries. Moreover, the concepts of hygiene, quality and cleanliness, being often related to Halal food, make it equally favorable for consumption to non-Muslims. However, this vast area of Halal food sector still needs further exploration. Though recent studies have, to some extent, tried to explore the impact of religiosity on Halal food purchase intention, but still the impact of religion on Halal food purchase intention remains unexplored. Moreover, almost ...


The Evaluations And Researches In Administrative And Economic Sciences, Ilyas Karabıyık 2021 Aydın Adnan Menderes University

The Evaluations And Researches In Administrative And Economic Sciences, Ilyas Karabıyık

Social, Humanity and Administrative Sciences

No abstract provided.


Importance-Implementation Of Disability Management Practices In Hotels: The Moderating Effect Of Team Orientation, Zakaria Elkhwesky, Islam Elbayoumi Salem, Mona Barakat 2021 Alexandria University, Egypt

Importance-Implementation Of Disability Management Practices In Hotels: The Moderating Effect Of Team Orientation, Zakaria Elkhwesky, Islam Elbayoumi Salem, Mona Barakat

Journal of Mediterranean Tourism Research

The purpose of this study is to examine the importance of disability management practices (DMPs) and the level of implementation from the viewpoint of food and beverage (F & B) managers, F & B entry-level employees, working in F & B departments, and human resources (HRs) managers in five-star hotels in Egypt. It also analyzed the moderating role of team orientation (TO) between the importance and the implementation of DMPs. Data were collected from 400 respondents. The association between the importance and the implementation of DMPs is significant, moderate, and positive. The results also exhibited that the correlation between the importance and the ...


Competing Through Coopetition: A Strategy For Success In Hotel Marketing Consortia, Sofia Almeida, Ana Cláudia Campos, Carlos Costa, José Manuel Simões 2021 Universidade Europeia, Portugal

Competing Through Coopetition: A Strategy For Success In Hotel Marketing Consortia, Sofia Almeida, Ana Cláudia Campos, Carlos Costa, José Manuel Simões

Journal of Mediterranean Tourism Research

Coopetition is a strategy for a company to achieve a competitive advantage in the market environment. However, little is known about how coopetition works in the hotel sector and which organizational departments perform better in terms of coopetitive behaviour. In this research, coopetition is analysed in the context of international hotel marketing consortia (HMC) operating in Portugal. Exploratory interviews and a survey were conducted to consortia members to analyze managers’ perceptions on coopetitive behaviour and the organizational departments engaged in coopetition. The results show that there is higher cooperation than competition in the marketing and research & investigation departments. The research findings support consortia managers to make an informed decision to augment or reduce coopetition inside and outside companies based on two dimensions: internal and external. Internally by enhancing cooperation and reducing competition behaviour according to relationships observed between members; externally, by formulating strategies ...


Digital Marketing In Hospitality And Tourism, Prem Kumar 2021 Garden City University

Digital Marketing In Hospitality And Tourism, Prem Kumar

University of South Florida M3 Center Publishing

Advancements in communication have led to relationship era of marketing from production era. The internet, ICT tools, and the Web revolution have played a pivotal role resulting into digital marketing of products and services in hospitality and tourism. Tourism industry is considered to be an information intensive industry where consumers have become co-creators of digital content on different media. The industry has witnessed a power shift form service provider to the consumers who have ability to attract and influence others with their shared experiences on digital platforms. Firms are adopting a digital marketing mix which is an online marketing strategy ...


From Delhi To Mumbai, Apple Seeks A Bigger Slice Of The Pie, Taylor Greer, Brent Cassidy, Mike Williams, Nick Hill, Chandler Burger, Adam Pedraza, Steven Wehde, Caleb Fortney 2021 Kennesaw State University

From Delhi To Mumbai, Apple Seeks A Bigger Slice Of The Pie, Taylor Greer, Brent Cassidy, Mike Williams, Nick Hill, Chandler Burger, Adam Pedraza, Steven Wehde, Caleb Fortney

Symposium of Student Scholars

From Delhi to Mumbai, Apple Seeks a Bigger Slice of The Pie in India:

An International Marketing Case Study

Mike Williams, Adam Pedraza, Taylor Greer, Brent Cassidy, Nick Hill, Chandler Burger, Steven Wehde, and Caleb Fortney

Abstract

Apple Inc., headquartered in the United States, is the world’s largest technology company with revenues of $265 billion as of 2018 (Johnson, 2012). Apple has been trying to compete in India’s smartphone market, the world’s fastest-growing and second-largest smartphone market globally, accounting for nearly 30 million purchases per quarter (Sheth, 2019). Despite its success in the U.S., Apple has ...


Mobike’S Bike-Share Battle In India, Amber Cranston, Sam Kroll, Evan Coulter, Austin Tudor, Eric Jacobs, Miguel Pereira, Savannah Rubio 2021 Kennesaw State University

Mobike’S Bike-Share Battle In India, Amber Cranston, Sam Kroll, Evan Coulter, Austin Tudor, Eric Jacobs, Miguel Pereira, Savannah Rubio

Symposium of Student Scholars

Mobike’s Bike-Share Battle in India: An International Marketing Case Study

Amber Cranston, Savannah Rubio, Sam Kroll, Austin Tudor, Eric Jacobs, Evan Coulter, and Miguel Pereira

Abstract

Mobike, the world’s first cashless and station-free bicycle service, launched in Shanghai in 2016 and now operates in over 19 countries including India (Khanna, 2017). Growing urbanization has led to increasing traffic congestion and pollution in most large cities around the world. Recently, there have been increasing calls for more sustainable transportation methods and one solution that is becoming popular is bike-sharing. The global bike ride-sharing market is projected to be worth ...


Zara: Facing Fast Fashion Challenges In China. An International Marketing Case Study, Daniela Schaich Graniel, Alexxus Finnell, Caitlin Hopkins, Candace Salters, Elimay Baez, Larissa Hernandez, Madison McIntyre, Raven Lee 2021 Kennesaw State University

Zara: Facing Fast Fashion Challenges In China. An International Marketing Case Study, Daniela Schaich Graniel, Alexxus Finnell, Caitlin Hopkins, Candace Salters, Elimay Baez, Larissa Hernandez, Madison Mcintyre, Raven Lee

Symposium of Student Scholars

Zara, one of the largest international fashion companies, was founded in Spain in 1974. It has a brand value of $18.4 billion and global revenues of $ 28.22 billion in 2018. Zara entered China in 2006 to compete in its $5.58 billion fast fashion market (Ge, 2018). China is an attractive emerging market with a GDP of $13.6 trillion, growing at 5.9% (World Bank, 2019). Zara’s fast fashion typically appeals to young college students and the middle class with income ranging from $7,250 to $62,500, representing about 39% of the population (Cyrill, 2019 ...


Ev’S Leading In China, Ford Is A Few Cars Behind, Jacob Murfin, Katie McCombs, Tyler Lehman, Hayden Harrison, David Whitehead, Chris Sterling, Brianna Vangordon 2021 Kennesaw State University

Ev’S Leading In China, Ford Is A Few Cars Behind, Jacob Murfin, Katie Mccombs, Tyler Lehman, Hayden Harrison, David Whitehead, Chris Sterling, Brianna Vangordon

Symposium of Student Scholars

As the world is looking at sustainable energy sources, electric vehicles are likely to be a big part of the perceived future. China has 18.47% of the world’s population, is one of the highest emitters of carbon dioxide, and is the world’s largest market for electric vehicles (Country Meters). China’s GDP was USD 13.608 trillion in 2018 and is expected to increase substantially in coming years (Wang, 2019). With 25 million vehicles sold in 2019, China’s automobile market is the biggest in the world. With that, China accounts for 27.52% of the world ...


Mobike: Backpedaling Out Of India, Brant Schwendel, Madison Tumey, Madison Godwin, Lauren Lance, Rachel Pastoric, Ashley Reese, Caroline Phillips 2021 Kennesaw State University

Mobike: Backpedaling Out Of India, Brant Schwendel, Madison Tumey, Madison Godwin, Lauren Lance, Rachel Pastoric, Ashley Reese, Caroline Phillips

Symposium of Student Scholars

In the past few years, the bike-sharing industry has gained traction in large cities and suburban areas all over the world. Mobike, an app-based bike-sharing company founded in China in 2015, introduced a new, efficient and eco-friendly mode of travel for short commutes using smart bikes which are bikes with a motor that help assist the rider’s pedal-power. Bike-sharing has grown into a booming industry due to rapid urbanization, traffic congestion, and pollution problems. Mobike entered India in 2018 but faced many challenges. Since the takeover and expansion of Mobike, Meituan, the holding company, has suffered a loss of ...


Transfordming China With Electric Vehicles: An International Marketing Case Study, Jasmine Washington, Koran Baraka 2021 Kennesaw State University

Transfordming China With Electric Vehicles: An International Marketing Case Study, Jasmine Washington, Koran Baraka

Symposium of Student Scholars

TransFORDming China with Electric Vehicles: An International Marketing Case Study

Teyana Pryor, Koran Baraka, Kaleb Bell, Jasmine Washington,

Kyle King, Dylan Newman, and Bryce Lee

Abstract

Ford is a legendary automobile company established in the United States in 1903 by Henry Ford. Ford is a $1.35 million company worldwide with operations in 10 countries but it has experienced an annual drop of roughly eight percent in the last year (Wagner, 2020). Ford entered China’s automobile industry in 2004 when automobile sales totaled 215,60 vehicles (CEIC). In 2001, Due to the high level of pollution in the country ...


Market Research: How To Keep And Gain Customers, Chris McCall 2021 Kennesaw State University

Market Research: How To Keep And Gain Customers, Chris Mccall

Symposium of Student Scholars

Customer-centered market research is essential to the creation and management of successful marketing campaigns. A company that understands their customers will be able to provide those customers with products and services that fit their needs better than the competition, and ultimately increase profits. My research focuses on a database containing customer information for a telecommunications company called Telco. Within this research, I will focus on a number of customer attributes including demographics, services provided, payment methods, contract lengths, monthly charges, and tenure with the company. Considering how these attributes relate to one another will give me a better understanding of ...


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