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Marketing Rebellion: The Most Human Company Wins, Stacey F. Stearns 2020 University of Connecticut - Storrs

Marketing Rebellion: The Most Human Company Wins, Stacey F. Stearns

Journal of Applied Communications

A review of Marketing Rebellion: The Most Human Company Wins, by Mark Schaefer.


Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman 2020 American Public University

Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman

Journal of Social, Behavioral, and Health Sciences

Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This ...


Consuming History In A Political Context: Motivations Of Turkish Visitors Of The Gallipoli Battlefields, Ulvi Cenap Topçu 2020 Çanakkale Onsekiz Mart University

Consuming History In A Political Context: Motivations Of Turkish Visitors Of The Gallipoli Battlefields, Ulvi Cenap Topçu

Journal of Global Business Insights

Certain unconventional tourism activities such as visiting battlefields, old prisons, or crash sites encompass dark tourism and have become the focus of scholarly pursuit. The term was established in relation to the Gallipoli Battlefields; which has been examined mostly in the context of its importance to Australian and New Zealander national identities. As represented by numerous memorials and well-established historical narration, the Battle in Gallipoli is credited as one of the most important representations of Turkish nationality. This research aims to investigate the motivations of Turkish visitors to Gallipoli in terms of consumption experiences and to clarify empirically motivations of ...


Slot-Specific Priorities With Capacity Transfers, Michelle Avataneo, Bertan Turhan 2020 Northwestern University

Slot-Specific Priorities With Capacity Transfers, Michelle Avataneo, Bertan Turhan

Economics Working Papers

In many real-world matching applications, there are restrictions for institutions either on priorities of their slots or on the transferability of unfilled slots over others (or both). Motivated by the need in such real-life matching problems, this paper formulates a family of practical choice rules, slot-specific priorities with capacity transfers (SSPwCT). These practical rules invoke both slot-specific priorities structure and transferability of vacant slots. We show that the cumulative offer mechanism (COM) is stable, strategy-proof and respects improvements with regards to SSPwCT choice rules. Transferring the capacity of one more unfilled slot, while all else is constant, leads to strategy-proof ...


A Place To Grow: Social Media And The Small Business, Lilli Vehikite 2020 Brigham Young University, Provo

A Place To Grow: Social Media And The Small Business, Lilli Vehikite

Marriott Student Review

E-commerce has revolutionaized the way we shop-- yet many small businesses have yet to embrace the growth that can come through harnessing the power of social media.


The Promise Of Artificial Intelligence And Potential Impact On The Sales Function, Richard E. Plank, Pamela M. Peterson 2020 University of South Florida

The Promise Of Artificial Intelligence And Potential Impact On The Sales Function, Richard E. Plank, Pamela M. Peterson

Association of Marketing Theory and Practice Proceedings 2020

After a great deal of press and promise, artificial intelligence is beginning to make inroads in the sales function. In this paper, we follow on United Kingdom-based company called CloudApps and the firm's development of an artificial intelligence solution to address the issues inherent in the management of the sales pipeline. We then outline some of the other potential applications using artificial intelligence within an organizations' sales function.


Internships Shape Students' Future Career, Maria F. Arrayan 2020 Brigham Young University

Internships Shape Students' Future Career, Maria F. Arrayan

Marriott Student Review

Finding an internship has been more difficult than before due to COVID-19. For many, the search for an internship may be frustrating or pointless during this difficult time. Students need to empower themselves with the right tools to find an internship. Maria Fernanda Arrayan talks about the benefits of an internship and four ways to find one. Read this article to find motivation in your search for an internship and try a new way to find your next internship!


Go Green: Make Green, Sam Montague 2020 Brigham Young University

Go Green: Make Green, Sam Montague

Marriott Student Review

While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.


Techy, Classy, And Social: Electric Vehicles And Brand Communication On Twitter, Marilena Olguta (Olga) Vilceanu, Kailey Bertelson, Rhianna Davis 2020 Rowan University

Techy, Classy, And Social: Electric Vehicles And Brand Communication On Twitter, Marilena Olguta (Olga) Vilceanu, Kailey Bertelson, Rhianna Davis

Association of Marketing Theory and Practice Proceedings 2020

This study explored brand communication and audience engagement metrics for automakers selling electrified vehicle models in the U.S. The dataset included all Twitter communication from 27 major brand accounts during a one-year period (July 2018 through June 2019). Data analysis focused on communication volume, explicit saturation, and discourse clustering around key themes and variables. The study found abysmal amounts of EV-category explicit terminology for all brands, particularly so for U.S. accounts. Audience engagement was stronger for brands that pulled EVs into the lifestyle of their targets, than for brands pushing normative messages about environmental concerns.


Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges 2020 University of Nebraska at Kearney

Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges

Undergraduate Research Journal

With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards ...


2020 August, Morehead State University. Office of Communications & Marketing. 2020 Morehead State University

2020 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archives, 1961 to the Present

Press releases for August of 2020.


Don’T Cut Your Marketing Budget In A Recession, Nirmalya KUMAR, Koen PAUWELS 2020 Singapore Management University

Don’T Cut Your Marketing Budget In A Recession, Nirmalya Kumar, Koen Pauwels

Research Collection Lee Kong Chian School Of Business

Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). But that is today’s equivalent of bleeding – an old-fashioned but once widespread treatment that actually reduces the patient’s ability to fight disease. Companies that have bounced back most strongly from previous recessions usually did not cut their marketing spend, and in many cases actually increased it. But they did ...


The Firm-Perceived Contingencies To Political Strategy, Jessica Zeiss, Les Carlson 2020 Ball State University

The Firm-Perceived Contingencies To Political Strategy, Jessica Zeiss, Les Carlson

Association of Marketing Theory and Practice Proceedings 2020

Because assumptions that firm decisions to manage external politics revolve around traditional resources and capabilities (e.g., capital, technology) impede environmental management theories, this research explores additional antecedents, i.e., perceived uncertainty, firm political infrastructure. Study One qualitative data support ideas related to management as a matter of a firm’s perceptually constructed environment among deterministic firms. Study Two quantitative data find a strategic choice firm orientation is developed through management structures (e.g., specialized staff, routines), despite post-hoc analyses confirming both firm types operate in similar environments. Combined, these studies disconfirm traditional resources as a driver of firm political ...


Empirical Evidence Of The Marketing And Corporate Political Activity Interface In Firm Strategy, Jessica Zeiss 2020 Ball State University

Empirical Evidence Of The Marketing And Corporate Political Activity Interface In Firm Strategy, Jessica Zeiss

Association of Marketing Theory and Practice Proceedings 2020

This qualitative research seeks to shed light on the manner in which marketing and corporate political activity (CPA) interface through senior-level managers acting as key informants. Relying on transcendental phenomenology (n = 41) and grounded theory (n = 402) methods, respectively, Study One uncovers a set of activities difficult to distinguish as either marketing or politics, i.e., legitimacy branding, with Study Two invalidated legitimacy branding as a traditional political strategy. Legitimacy branding’s key characteristics –1) branded reputations, 2) nonmarket targets, 3) for proactive control – position it as marketing-based CPA. While such strategy is generally consistent with previous findings, they follow ...


Skating In The Sun: Examining Identity Formation Of National Hockey League Fans In Sunbelt States, Brandon Mastromartino, Daniel L. Wann PhD, James J. Zhang 2020 University of Georgia

Skating In The Sun: Examining Identity Formation Of National Hockey League Fans In Sunbelt States, Brandon Mastromartino, Daniel L. Wann Phd, James J. Zhang

Journal of Emerging Sport Studies

As the National Hockey League (NHL) has made concerted efforts in recent years to expand into the Sunbelt region of North America, its teams still face tremendous challenges to building up their fan bases. Adopting a qualitative research protocol, this study explored the phenomenon of NHL fandom formation in the Sunbelt region. Research findings revealed key patterns and trends that influenced individuals to become fans of NHL teams in this strategic region of growth. A discussion of socialization into fandom was developed based on the themes and assertions derived in the study, which suggested that the fan community would play ...


An Evaluation Of Three Online Chatbots, Mahesh Vanjani, Jamison Posey, Milam Aiken 2020 Texas Southern University

An Evaluation Of Three Online Chatbots, Mahesh Vanjani, Jamison Posey, Milam Aiken

Southwestern Business Administration Journal

Chatbots enable machines to emulate human conversation. While research has been done to examine how human-like communication with chatbots can be, heretofore comparisons of the systems with humans have not accounted for abnormal behavior from the users. For example, the people using the chatbot might be lying or trying to, in turn, imitate a computer’s response. Results of a study comparing transcripts from three chatbots and two humans show that student evaluators were able to correctly identify two computer transcripts, but failed on one. Further, they incorrectly guessed that one of the humans was a chatbot. The study also ...


2020 July, Morehead State University. Office of Communications & Marketing. 2020 Morehead State University

2020 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archives, 1961 to the Present

Press releases for July of 2020.


Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley 2020 University of Arkansas, Fayetteville

Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley

Theses and Dissertations

The first article, a case study on a NCAA Division I Power Five university in the southeastern United States, employed a case study framework, explored target markets and exposure techniques through both the planned behavior theory and social identity theory theoretical lenses. This study aimed to better understand how university students and booster club members identify as a social group. The data emerged into four distinct themes, including communication, social interaction, connection, and hospitality. The findings suggested booster club members are primary fans and help the team generate fan interest. The importance of sociability was clear and the implications for ...


Cultivating Cooperatives: Benefits And Challenges Of Co-Ops And Recommendations For Maine’S Emerging Aquaculture Industries, Phoebe Walsh 2020 University of New England

Cultivating Cooperatives: Benefits And Challenges Of Co-Ops And Recommendations For Maine’S Emerging Aquaculture Industries, Phoebe Walsh

All Theses And Dissertations

Two emerging Maine industries, kelp (Saccharina latissimi and Saccharina angustissima) and Atlantic sea scallop (Placopecten magellanicus) aquaculture, have enormous market, environmental, and social potential but are faced with challenges of small scale and limited operations, inadequate infrastructure, market visibility, and limited expertise. Because many industries, particularly the dairy industry, have benefited from the use of cooperatives (co-ops) to aggregate an extremely perishable product, quickly process and effectively market and distribute, this research explores the cooperative model as a potential tool for the nascent scallop and kelp industries. Aquaculture co-ops are new in Maine. The first, the Maine Aquaculture Co-op (MAC ...


Water Avengers And Their Endgame, David M. Boje 2020 Aalborg University

Water Avengers And Their Endgame, David M. Boje

Markets, Globalization & Development Review

No abstract provided.


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