Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons

Open Access. Powered by Scholars. Published by Universities.®

2,081 Full-Text Articles 2,141 Authors 1,633,270 Downloads 118 Institutions

All Articles in Marketing

Faceted Search

2,081 full-text articles. Page 1 of 51.

How To Beat Burnout And Revitalize Your Career, Laura Berdebes 2015 Goodwin College

How To Beat Burnout And Revitalize Your Career, Laura Berdebes

Business Writing

No abstract provided.


Skills For Dealing With Hard-To-Please Customers, Tara Benatti 2015 Goodwin College

Skills For Dealing With Hard-To-Please Customers, Tara Benatti

Business Writing

No abstract provided.


Strategies To Becoming A Leader, Debbie Plourde 2015 Goodwin College

Strategies To Becoming A Leader, Debbie Plourde

Business Writing

No abstract provided.


5 Tips To Balance Life And Work, Shital Shah 2015 Goodwin College

5 Tips To Balance Life And Work, Shital Shah

Business Writing

No abstract provided.


4 Tips To Harness Your Emotional Intelligence In The Workplace, Eric Harris 2015 Goodwin College

4 Tips To Harness Your Emotional Intelligence In The Workplace, Eric Harris

Business Writing

No abstract provided.


The Greater Gift Of Leadership, Edward M. Surpris 2015 Goodwin College

The Greater Gift Of Leadership, Edward M. Surpris

Business Writing

No abstract provided.


Making Workspace Work, Chris Heath 2015 SelectedWorks

Making Workspace Work, Chris Heath

Chris Heath

No abstract provided.


#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg 2015 College of Saint Benedict/Saint John's University

#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg

Forum Lectures

In a first-of-its-kind collaboration, CSB and SJU communication students "took over" CSB/SJU institutional profiles on Instagram and Vine for six weeks in the spring of 2014. Students in the Communication Department's New Media Applications and Analysis course planned, prepared and shared photos and video for their assigned profile. Groups were responsible for setting goals for their takeover, creating a profile of a target audience and applying lessons learned about effective branding through visual communication.

In this presentation, Associate Professor Kelly Berg and CSB/SJU Social Media Specialist Tiffany Clements discuss learning outcomes from the collaboration and takeaways for ...


Galaupoker.Com Agen Judi Poker Dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya, vickie bugz 2015 Gunadarma University

Galaupoker.Com Agen Judi Poker Dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya, Vickie Bugz

vickie bugz

GALAUPOKER.com Agen Judi Poker dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya GALAUPOKER.com Agen Judi Poker dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya . Galau ? istilah ini cukup populer dikalangan kita, kata galau punya arti sedang kusut atau ada masalah atau problem, jadi galau tentu butuh penyaluran, butuh sebuah pelampiasan agar rasa galau yang ada bisa selesai dengan sendirinya. Dalam pembahasan kali ini kita akan mencoba membahas masalah Galau tetai bukan galau perasaan. disini kita akan mengulas tentang sebuah website Judi poker Online dengan nama Galaupoker, cukup unik dan menarik untuk kita simak Galaupoker.com adalah ...


Consumer Perception Of Tactile Packaging: A Research Study On Preferences Of Soft Touch And Hi Rise Coatings In Cosmetic Packaging, Malcolm G. Keif Ph.D., Colleen Twomey, Andrea Stoneman 2015 California Polytechnic State University - San Luis Obispo

Consumer Perception Of Tactile Packaging: A Research Study On Preferences Of Soft Touch And Hi Rise Coatings In Cosmetic Packaging, Malcolm G. Keif Ph.D., Colleen Twomey, Andrea Stoneman

Journal of Applied Packaging Research

A choice-based conjoint study was conducted sampling 400 individuals to determine their preference for Soft Touch and raised tactile coatings, which are sometimes called Hi Rise or profile coatings. Soft Touch coatings have a velvety, warm feel to them, and Hi Rise coatings simulate embossing with a glossy appearance to them. Both are considered tactile coatings, engaging the sense of touch.

Demographic profile data, level of agreement about statements related to cosmetic packaging and packaging choice set selections were collected. The conjoint sets contained three attributes: design color, tactile coatings, and price.

Design choice was split. Approximately half of the ...


Small Seasonal Business Strategies To Increase Profits Through Community Collaboration, Kevin B. Gibbons 2015 Walden University

Small Seasonal Business Strategies To Increase Profits Through Community Collaboration, Kevin B. Gibbons

Dissertations and Doctoral Studies

Seasonal small business owners (e.g., boating and golf industries), primarily within the upper and Midwestern United States, face challenges for profit and growth because of a brief business potential year and limited time to establish a reliable and committed customer base. The purpose of this case study was to explore strategies that seasonal small business owners in Oakland County, Michigan may use to collaborate with local associations and charitable organizations to increase profits. Stakeholder theory served as the conceptual framework for this study. A purposive sample of 4 successful small seasonal business owners in Oakland County, Michigan participated in ...


Profitability And The Financial Strategies Of Women-Owned Small Businesses, Kellie J. Emrich 2015 Walden University

Profitability And The Financial Strategies Of Women-Owned Small Businesses, Kellie J. Emrich

Dissertations and Doctoral Studies

The fastest growing segment of business development in the United States comes from small business start-ups, with 42% of these businesses being women owned. Women-owned businesses are annually 25% less profitable when compared to the average small business in the United States. Based on the theory of planned behavior, the purpose of this single exploratory case study was to investigate how women small business owners and their employees use financial strategies to increase the profitability of their businesses. Data came from semistructured interviews with 1 woman business owner and 5 business consultants who work for the women-owned small business. The ...


Dispersion Of Marketing Capabilities: Impact On Marketing’S Influence And Business Unit Outcomes, Michael T Krush, Ravipreet Sohi, Amit Saini 2015 North Dakota State University - Main Campus

Dispersion Of Marketing Capabilities: Impact On Marketing’S Influence And Business Unit Outcomes, Michael T Krush, Ravipreet Sohi, Amit Saini

Marketing Department Faculty Publications

The marketing function of firms continues to evolve into many configurations, including the dispersion of marketing capabilities. This study evaluates the effects on the marketing function’s influence when marketing capabilities are dispersed across multiple boundaries. Using a sample of marketing executives, we study the effects of two forms of marketing capabilities dispersion: intra-organizational dispersion and inter-organizational dispersion. We examine the impact of these forms on marketing’s perceived influence within the firm. We also investigate marketing’s influence on customer responsiveness, along with three distal outcomes: marketing strategy implementation success, relationship portfolio effectiveness, and business unit performance. Our findings ...


Effectively Regulating E-Cigarettes And Their Advertising—And The First Amendment, Eric N. Lindblom 2015 Georgetown University Law Center

Effectively Regulating E-Cigarettes And Their Advertising—And The First Amendment, Eric N. Lindblom

Georgetown Law Faculty Publications and Other Works

If tobacco smoking did not exist in the United States, there would be no reason, from a public health perspective, to allow addictive, nicotine-containing e-cigarettes to be marketed and sold. Because e-cigarette use, by itself, is neither beneficial nor benign to users and nonusers, the only public health justification for allowing e-cigarettes in the existing U.S. market would be if doing so would not sustain or increase existing smoking levels but would help smokers quit completely or provide addicted smokers a less harmful way to obtain the nicotine they crave. Yet e-cigarettes are now pervasive in the U.S ...


Trends In Organic And Green Food Consumption In China: Opportunities And Challenges For Regional Australian Exporters, Breda L. McCarthy, Hong-Bo Liu Dr, Tingzhen Chen Dr 2015 James Cook University

Trends In Organic And Green Food Consumption In China: Opportunities And Challenges For Regional Australian Exporters, Breda L. Mccarthy, Hong-Bo Liu Dr, Tingzhen Chen Dr

Journal of Economic and Social Policy

For regional producers of organic food, the growth of the ‘green food’ market in China and the signing of a free trade agreement between Australia and China is critically important. An online survey of 250 Chinese consumers was conducted and it shows that the purchase of organic food is motivated by altruistic concerns (i.e., environment and animal welfare concerns) and self-interest (i.e., personal and familial health concerns, food safety concerns). Individuals who consume ‘green food’ and organic food are likely to distrust the Chinese food system. Age is an influential factor affecting purchase of certified organic food. Consumers ...


Acknowledgements/Image Credits, Molly Lynde-Recchia 2014 Western Michigan University

Acknowledgements/Image Credits, Molly Lynde-Recchia

Transference

No abstract provided.


Mba Students Serve Community With Capstone Project, Valerie Christian 2014 Sacred Heart University

Mba Students Serve Community With Capstone Project, Valerie Christian

Valerie Christian

Four graduating MBA students from Sacred Heart University’s John F. Welch College of Business met with leadership of the Fairfield Museum and History Center to present their capstone project: a proposal to improve the facilities and a marketing plan for the town’s Burr Mansion. Valerie Christian, assistant professor of management at SHU, taught the capstone course


Integrating Organisational Change Management And Customer Relationship Management In A Casino, Charlie Chi Cong Mai, Chad Perry, Erwin Loh 2014 Australian Institute of Business

Integrating Organisational Change Management And Customer Relationship Management In A Casino, Charlie Chi Cong Mai, Chad Perry, Erwin Loh

UNLV Gaming Research & Review Journal

This research aims to solve the problem: how can casinos manage organizational change programs, and internal and external customer relationship management (CRM) programs? To find a solution, it uses two stages of qualitative methods: convergent interviewing and case research about four departments of a casino in Australia. After a thorough data analysis of documents and interview data, 12 themes were identified and they led to the development of a model of how organizational change management and CRM can be integrated to improve initiatives in organisations such as casinos. The model has seven core elements: vision, key challenge, objective, measure, strategy ...


Food Marketing: Impact On Consumer Purchasing And Food Discards, John Stanton 2014 University of Pennsylvania

Food Marketing: Impact On Consumer Purchasing And Food Discards, John Stanton

The Last Food Mile Conference

Everyone shares some blame for food wastes but food processors and retailers have done more than their fair share. This talk will focus on sources of food waste by food industry and offer suggestions as what can be done to reduce the wastes.

Three areas will be identified: farmers, food processors, and food retailers. In many cases the food industry will state that they are just responding to consumer desires so solutions involve collaboration between the two.


Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff 2014 Western Kentucky University

Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff

Honors College Capstone Experience/Thesis Projects

There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic. I myself took it one step further and started my own film review blog. I was even published in the College Heights Herald student newspaper for over a year! In gauging my audience’s tastes in social media usage and in film, I have uncovered the fact that the hot-button ...


Digital Commons powered by bepress