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"If You Have It, I Want It...Now!" The Effect Of Envy And Construal Level On Increased Purchase Intentions, Alexander Joseph Milovic 2014 University of Wisconsin Milwaukee

"If You Have It, I Want It...Now!" The Effect Of Envy And Construal Level On Increased Purchase Intentions, Alexander Joseph Milovic

Theses and Dissertations

When a person wants something that another has, they often experience feelings of envy. Envy, an unpleasant emotion that stems from that desire to covet another's possessions, is often perceived as a negative outcome that should be banished to the deep recesses of a person's mind. However, recent research has determined that two forms of envy may exist, with positive outcomes for those experiencing benign envy. Often identified as "keeping up with the Joneses", feelings of benign envy may lead to motivating behavior, causing a person to strive to obtain what the other has in order to reduce ...


The Relationship Between Social Media Use And Consumer Brand Engagement, Joshua Stein 2014 Minnesota State University, Mankato

The Relationship Between Social Media Use And Consumer Brand Engagement, Joshua Stein

Journal of Undergraduate Research at Minnesota State University, Mankato

The use of social media by businesses as a communication tool has grown rapidly in recent years. Despite this rapid adoption, little is known about the use of social media among consumers and its effect on brand behavior. This research study aims to fill this gap by investigating the relationship between social media use and consumer brand engagement. To conduct this research, an on-line survey was administered through Survey Monkey to 60 undergraduates ranging in age from 18-24 through a snowball method. Survey questions included: extent of social media use, willingness to engage with brands, views on online vs. offline ...


Bowman, Johnston & Company (New York, New York) (Sc 2853), Manuscripts & Folklife Archives 2014 Western Kentucky University

Bowman, Johnston & Company (New York, New York) (Sc 2853), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2853. Letter, 1 July 1840, of Bowman, Johnston & Company, New York, to P. W. Vaughan and Son, Greensburg, Kentucky commenting on the tobacco market; also letter, 20 November 1840 with particulars of a recent sale of 35 hogsheads of tobacco on account.


Is Food Marketing Making Us Fat? Fat Cats Vs Dogmatists., Stephen S. Holden 2014 Bond University

Is Food Marketing Making Us Fat? Fat Cats Vs Dogmatists., Stephen S. Holden

Stephen S Holden

For many, it seems obvious that food marketing is making us fat. The anger and outrage that was once evoked by tobacco companies is now being repackaged and aimed at ‘Big Food’ (Hennessy, 2014). But is it justified, is food marketing the cause of obesity? And in any case, does outrage and dogmatism help solve the problem? This paper suggests that blaming the marketers, both Big Food and "lazy leisure", is a disputable claim, and dangerously shifts responsibility from individuals to external agents.


Esochoice: The Self-Manipulation Of Tastes By Chameleonic Decision Makers, Brian J. Gibbs 2014 Melbourne Business School

Esochoice: The Self-Manipulation Of Tastes By Chameleonic Decision Makers, Brian J. Gibbs

Brian J. Gibbs

No abstract provided.


Csr Initiatives Mitigate Negative Reactions To Service Failures When Customers Share The Firm’S Values, Jeff Joireman, Dustin Smith, Richie L. Liu, Jonathan Arthurs 2014 University of Washington Tacoma

Csr Initiatives Mitigate Negative Reactions To Service Failures When Customers Share The Firm’S Values, Jeff Joireman, Dustin Smith, Richie L. Liu, Jonathan Arthurs

Center for Leadership and Social Responsibility Academic Conference

The present paper investigates whether corporate social responsibility (CSR) promotes positive responses to service failures among value-aligned customers. Study 1 finds that customers are less likely to experience anger and spread negative word of mouth following a service failure when a firm engages in high (donating 15% of profits to environmental conservation) but not low levels of environmental CSR (donating 2% of profits), but only if customers are high in environmental concern. Study 2 explores the benefits of CSR policies targeting a broader range of beneficiaries and CSR policies offering customers choice over the firm’s CSR allocations. Results demonstrate ...


Library Outreach Through Digital Exhibits, Gwyneth H. Crowley, Lori Bronars, Mark Saba 2014 Yale University

Library Outreach Through Digital Exhibits, Gwyneth H. Crowley, Lori Bronars, Mark Saba

Gwyneth H. Crowley

ABSTRACT. This poster describes an outreach exhibit program utilizing a media wall digital signage system in the 24/7 study space at The Center for Science and Social Science Information, Yale University. The mission of the exhibit program is to showcase,using media wall technology, the work of Yale faculty, research, academic units, and outreach programs. The Center is a newly renovated collaborative library, a merge of the Kline Science Library, the Social Science Library, and the StatLab campus computing facility that opened in January 2012.


Employee Judgments Of And Behaviors Towards Corporate Social Responsibility: A Multi-Study Investigation Of Direct, Cascading, And Moderating Effects, Pavlos A. Vlachos, Nick Panagopoulos, Adam Rapp 2014 SelectedWorks

Employee Judgments Of And Behaviors Towards Corporate Social Responsibility: A Multi-Study Investigation Of Direct, Cascading, And Moderating Effects, Pavlos A. Vlachos, Nick Panagopoulos, Adam Rapp

Pavlos A Vlachos

Do employee judgments of their organization’s Corporate Social Responsibility (CSR) programs relate to CSR-specific performance and in-role job performance? Can middle managers influence the formation of such judgments and what factors might moderate such cascading influences? To answer these yet unaddressed questions, we conduct three studies. Study 1 takes an organizational justice perspective and tests our baseline model. Results show that employees’ CSR judgments trigger their affective commitment and performance on extra-role CSR-specific behaviors; however, extra-role CSR-specific performance is unrelated to in-role job performance. Study 2 replicates Study 1’s findings while, in addition, applies a social information processing ...


A Conceptualization And Empirical Examination Of The Effects Of Marketing Alignment On Franchising Relationships, Joseph Matthes 2014 University of Nebraska - Lincoln

A Conceptualization And Empirical Examination Of The Effects Of Marketing Alignment On Franchising Relationships, Joseph Matthes

Dissertations and Theses from the College of Business Administration

Franchising is a widely utilized business format that continues to grow in popularity both domestically and abroad. Through the recruitment of franchisees as agents, franchisors are able to access additional resources and rapidly expand their networks. The marketing relationship between franchising partners presents unique opportunities and challenges due to this captive and codependent channel structure. In order to fill a gap in the literature and better understand franchisee-franchisor relationships, the author conceptualizes marketing alignment as being comprised of both agreement and cooperation across the dimensions of strategies, operations, and values. A conceptual model is developed that addresses the following research ...


The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross 2014 University of Tennessee, Knoxville

The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross

Pursuit - The Journal of Undergraduate Research at the University of Tennessee

In recent years, couponing has emerged as a pop culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. Many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category and the effectiveness of price discriminating at this grocery store chain. The dataset is comprised of household level grocery store transactions compiled by dunnhumby USA for 2,500 households over a period of two years ...


Electronic Reverse Auctions (E-Ras): Professional Selling And Purchasing Students' Reflections E-Sourcing Principles, Jacqueline A. Williams, Kathryn Dobie 2014 Kennesaw State University

Electronic Reverse Auctions (E-Ras): Professional Selling And Purchasing Students' Reflections E-Sourcing Principles, Jacqueline A. Williams, Kathryn Dobie

Atlantic Marketing Journal

No abstract provided.


Innovating The Marketing Curriculum: Establishing An Academic Major In Internet Marketing, Betty J. Parker 2014 Kennesaw State University

Innovating The Marketing Curriculum: Establishing An Academic Major In Internet Marketing, Betty J. Parker

Atlantic Marketing Journal

No abstract provided.


Sequential Course Integration Strategy For Client-Based Project Success, Dora E. Bock, E. James Randall 2014 Kennesaw State University

Sequential Course Integration Strategy For Client-Based Project Success, Dora E. Bock, E. James Randall

Atlantic Marketing Journal

No abstract provided.


Service Learning Across Disciplines And Countries, M. Meral Anitsal, Ismet Anitsal, Bonita Barger, Ismail Fidan 2014 Kennesaw State University

Service Learning Across Disciplines And Countries, M. Meral Anitsal, Ismet Anitsal, Bonita Barger, Ismail Fidan

Atlantic Marketing Journal

No abstract provided.


Sixty-Seven Students, One Baseball Park And Eight Hundred Fans: Experiential Learning In Marketing, Dennis Bristow, Garth Harris, Rajesh Gulati, Kenneth Schneider 2014 Kennesaw State University

Sixty-Seven Students, One Baseball Park And Eight Hundred Fans: Experiential Learning In Marketing, Dennis Bristow, Garth Harris, Rajesh Gulati, Kenneth Schneider

Atlantic Marketing Journal

No abstract provided.


Experiential Learning In Second Life: A Simulation In Retail Management, Christy Ashley, Sharon Kibbe, Susan Thornton 2014 Kennesaw State University

Experiential Learning In Second Life: A Simulation In Retail Management, Christy Ashley, Sharon Kibbe, Susan Thornton

Atlantic Marketing Journal

No abstract provided.


Teaching Dynamic Competition In Marketing, Shelby D. Hunt, Sreedhar Madhavaram 2014 Kennesaw State University

Teaching Dynamic Competition In Marketing, Shelby D. Hunt, Sreedhar Madhavaram

Atlantic Marketing Journal

No abstract provided.


Teaching A Blended Supply Chain Management Course To Marketing Majors, Ahren Johnston, John Kent 2014 Kennesaw State University

Teaching A Blended Supply Chain Management Course To Marketing Majors, Ahren Johnston, John Kent

Atlantic Marketing Journal

No abstract provided.


Successfully Supersizing Marketing Instruction: A Comparison Study Of Instructional Delivery Modes For Principles Of Marketing To Mega-Class Sizes, Carolyn A. Massiah, Rebeca Perren, Ronald E. Michaels 2014 Kennesaw State University

Successfully Supersizing Marketing Instruction: A Comparison Study Of Instructional Delivery Modes For Principles Of Marketing To Mega-Class Sizes, Carolyn A. Massiah, Rebeca Perren, Ronald E. Michaels

Atlantic Marketing Journal

No abstract provided.


The Relationships Among Student Learning Styles, Course Delivery Method, And Course Outcomes: A Quasi-Experiement Investigating The Case Method Of Course Delivery, Daniel J. Goebel, Michael A. Humphreys 2014 Kennesaw State University

The Relationships Among Student Learning Styles, Course Delivery Method, And Course Outcomes: A Quasi-Experiement Investigating The Case Method Of Course Delivery, Daniel J. Goebel, Michael A. Humphreys

Atlantic Marketing Journal

No abstract provided.


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