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Esochoice: The Self-Manipulation Of Tastes By Chameleonic Decision Makers, Brian J. Gibbs 2014 Melbourne Business School

Esochoice: The Self-Manipulation Of Tastes By Chameleonic Decision Makers, Brian J. Gibbs

Brian J. Gibbs

No abstract provided.


Library Outreach Through Digital Exhibits, Gwyneth H. Crowley, Lori Bronars, Mark Saba 2014 Yale University

Library Outreach Through Digital Exhibits, Gwyneth H. Crowley, Lori Bronars, Mark Saba

Gwyneth H. Crowley

ABSTRACT. This poster describes an outreach exhibit program utilizing a media wall digital signage system in the 24/7 study space at The Center for Science and Social Science Information, Yale University. The mission of the exhibit program is to showcase,using media wall technology, the work of Yale faculty, research, academic units, and outreach programs. The Center is a newly renovated collaborative library, a merge of the Kline Science Library, the Social Science Library, and the StatLab campus computing facility that opened in January 2012.


Employee Judgments Of And Behaviors Towards Corporate Social Responsibility: A Multi-Study Investigation Of Direct, Cascading, And Moderating Effects, Pavlos A. Vlachos, Nick Panagopoulos, Adam Rapp 2014 SelectedWorks

Employee Judgments Of And Behaviors Towards Corporate Social Responsibility: A Multi-Study Investigation Of Direct, Cascading, And Moderating Effects, Pavlos A. Vlachos, Nick Panagopoulos, Adam Rapp

Pavlos A Vlachos

Do employee judgments of their organization’s Corporate Social Responsibility (CSR) programs relate to CSR-specific performance and in-role job performance? Can middle managers influence the formation of such judgments and what factors might moderate such cascading influences? To answer these yet unaddressed questions, we conduct three studies. Study 1 takes an organizational justice perspective and tests our baseline model. Results show that employees’ CSR judgments trigger their affective commitment and performance on extra-role CSR-specific behaviors; however, extra-role CSR-specific performance is unrelated to in-role job performance. Study 2 replicates Study 1’s findings while, in addition, applies a social information processing ...


The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross 2014 University of Tennessee, Knoxville

The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross

Pursuit - The Journal of Undergraduate Research at the University of Tennessee

In recent years, couponing has emerged as a pop culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. Many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category and the effectiveness of price discriminating at this grocery store chain. The dataset is comprised of household level grocery store transactions compiled by dunnhumby USA for 2,500 households over a period of two years ...


Electronic Reverse Auctions (E-Ras): Professional Selling And Purchasing Students' Reflections E-Sourcing Principles, Jacqueline A. Williams, Kathryn Dobie 2014 Kennesaw State University

Electronic Reverse Auctions (E-Ras): Professional Selling And Purchasing Students' Reflections E-Sourcing Principles, Jacqueline A. Williams, Kathryn Dobie

Atlantic Marketing Journal

No abstract provided.


Innovating The Marketing Curriculum: Establishing An Academic Major In Internet Marketing, Betty J. Parker 2014 Kennesaw State University

Innovating The Marketing Curriculum: Establishing An Academic Major In Internet Marketing, Betty J. Parker

Atlantic Marketing Journal

No abstract provided.


Sequential Course Integration Strategy For Client-Based Project Success, Dora E. Bock, E. James Randall 2014 Kennesaw State University

Sequential Course Integration Strategy For Client-Based Project Success, Dora E. Bock, E. James Randall

Atlantic Marketing Journal

No abstract provided.


Service Learning Across Disciplines And Countries, M. Meral Anitsal, Ismet Anitsal, Bonita Barger, Ismail Fidan 2014 Kennesaw State University

Service Learning Across Disciplines And Countries, M. Meral Anitsal, Ismet Anitsal, Bonita Barger, Ismail Fidan

Atlantic Marketing Journal

No abstract provided.


Sixty-Seven Students, One Baseball Park And Eight Hundred Fans: Experiential Learning In Marketing, Dennis Bristow, Garth Harris, Rajesh Gulati, Kenneth Schneider 2014 Kennesaw State University

Sixty-Seven Students, One Baseball Park And Eight Hundred Fans: Experiential Learning In Marketing, Dennis Bristow, Garth Harris, Rajesh Gulati, Kenneth Schneider

Atlantic Marketing Journal

No abstract provided.


Experiential Learning In Second Life: A Simulation In Retail Management, Christy Ashley, Sharon Kibbe, Susan Thornton 2014 Kennesaw State University

Experiential Learning In Second Life: A Simulation In Retail Management, Christy Ashley, Sharon Kibbe, Susan Thornton

Atlantic Marketing Journal

No abstract provided.


Teaching Dynamic Competition In Marketing, Shelby D. Hunt, Sreedhar Madhavaram 2014 Kennesaw State University

Teaching Dynamic Competition In Marketing, Shelby D. Hunt, Sreedhar Madhavaram

Atlantic Marketing Journal

No abstract provided.


Teaching A Blended Supply Chain Management Course To Marketing Majors, Ahren Johnston, John Kent 2014 Kennesaw State University

Teaching A Blended Supply Chain Management Course To Marketing Majors, Ahren Johnston, John Kent

Atlantic Marketing Journal

No abstract provided.


Successfully Supersizing Marketing Instruction: A Comparison Study Of Instructional Delivery Modes For Principles Of Marketing To Mega-Class Sizes, Carolyn A. Massiah, Rebeca Perren, Ronald E. Michaels 2014 Kennesaw State University

Successfully Supersizing Marketing Instruction: A Comparison Study Of Instructional Delivery Modes For Principles Of Marketing To Mega-Class Sizes, Carolyn A. Massiah, Rebeca Perren, Ronald E. Michaels

Atlantic Marketing Journal

No abstract provided.


The Relationships Among Student Learning Styles, Course Delivery Method, And Course Outcomes: A Quasi-Experiement Investigating The Case Method Of Course Delivery, Daniel J. Goebel, Michael A. Humphreys 2014 Kennesaw State University

The Relationships Among Student Learning Styles, Course Delivery Method, And Course Outcomes: A Quasi-Experiement Investigating The Case Method Of Course Delivery, Daniel J. Goebel, Michael A. Humphreys

Atlantic Marketing Journal

No abstract provided.


Using Technology To Engage And Improve Millennial Students' Presentation Performance, Michael Rodriguez, Haya Ajjan, Earl Honeycutt 2014 Kennesaw State University

Using Technology To Engage And Improve Millennial Students' Presentation Performance, Michael Rodriguez, Haya Ajjan, Earl Honeycutt

Atlantic Marketing Journal

No abstract provided.


Some Experiences Cannot Be Had At A Distance: The Importance Of Face-To-Face Settings For Building Professional Networking Skills, Kendra Harris, Jacqueline A. Williams 2014 Kennesaw State University

Some Experiences Cannot Be Had At A Distance: The Importance Of Face-To-Face Settings For Building Professional Networking Skills, Kendra Harris, Jacqueline A. Williams

Atlantic Marketing Journal

No abstract provided.


Introduction To Special Issue, Innovations In Teaching, Deborah H. Lester 2014 Kennesaw State University

Introduction To Special Issue, Innovations In Teaching, Deborah H. Lester

Atlantic Marketing Journal

No abstract provided.


The Digitization Of Music And The Accessibility Of The Artist, Marius Carboni 2014 McMaster University

The Digitization Of Music And The Accessibility Of The Artist, Marius Carboni

Journal of Professional Communication

This article uses case studies to explore two ways in which technology can impact on artist production. First, technological innovations could facilitate many things that are not new by rather making existing processes better or cheaper in ways that might alter the situation meaningfully. Second, technology can change art through the more profound revision of the role of artist and art-perceiver (Fineberg, 2006). This article examines several examples of how the music industry has been impacted by new technology: Radiohead Rainbows, slicethepie.com, Ditto Music, Music Rainbow, YouTube Orchestra, micro-chunking and LiveFi. The article examines the impact of new technologies ...


A Healthy Digital Image: Exploring Its Impact On B2b Sales Lead Generation In A Professional Social Network, Jaclyn G. Getonga Ms. 2014 University of Connecticut

A Healthy Digital Image: Exploring Its Impact On B2b Sales Lead Generation In A Professional Social Network, Jaclyn G. Getonga Ms.

Honors Scholar Theses

This project looks at the social media-selling environment and how a “healthy” digital image can assist a firm in identifying itself to create value for new customers. This project will explore whether the B2B sales lead generation process can be conducted as part of a social media strategy and how a digital image affects its performance. The sales landscape has changed: buyers have more power, relationships are based on two-way communication, and customer-centric technologies have enabled users to create, share, and converse about content over the Internet. A “healthy” digital image is based on the attributes of a LinkedIn company ...


The Business Of Beds: An Exploration Of Hotel And Hostel Business Strategy, Robert B. Bunda 2014 University of Connecticut

The Business Of Beds: An Exploration Of Hotel And Hostel Business Strategy, Robert B. Bunda

Honors Scholar Theses

At their cores, hotels and hostels are similar in that they provide a place for travelers to stay. Despite this core similarity, the structures of the two industries are radically different. The hotel industry began in the Middle Ages and has given rise to massive multinational companies, many managing more than four thousand hotels. In stark contrast, the hostel industry began in 1909 and is mostly comprised of independently owned and operated guesthouses, with the largest global chain comprising of less than twenty properties. This study first defines the hotel and hostel industries and examines the different experiences they offer ...


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