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Putting The Honey On The Table: A Business Plan To Create A Successful Part-Time Beekeeping Operation, Samuel L. Goll 2017 University of Arkansas

Putting The Honey On The Table: A Business Plan To Create A Successful Part-Time Beekeeping Operation, Samuel L. Goll

Agricultural Economics and Agribusiness Undergraduate Honors Theses

The objective of this thesis was to use a survey targeted at different niche markets to gain insights about different honey bee products and thereby to provide information for their economic feasibility when produced on a small, local scale for retailers that support such producers and cater to such consumer demand. Since cost of production information about operating an apiary is widely available, the focus of this work was on gaining marketing knowledge. One of the aspects of the survey was to develop a better sense of what potential resellers of honey bee products considered locally-produced. Another objective was to ...


Image And Perception Of The Top Five American Tourist Cities As Represented By Snow Globes, Caitlin Malloy 2017 University of Arkansas, Fayetteville

Image And Perception Of The Top Five American Tourist Cities As Represented By Snow Globes, Caitlin Malloy

Architecture Undergraduate Honors Theses

This thesis investigates the connection between popular culture’s perception of place and the physical augmentation of reality. Focusing on the top five tourist cities in America, this disparateness is observed through the lens of a souvenir: the snow globe.

The presentation of the work is broken into two parts: the written portion and the book of diagrams. A total of 45 snow globes (9 for each of the 5 cities) were selected for the study, each carefully analyzed for content to include monuments, colors, text, dimensions, realism, and layout. This resulted in a series of diagrams which graphically express ...


The Sustainable Future Of The Fashion Industry, Zhanna Kutsenkova 2017 Dominican University of California

The Sustainable Future Of The Fashion Industry, Zhanna Kutsenkova

Scholarly & Creative Works Conference 2017

Sustainable fashion is a recent movement within the fashion industry that aims to reduce textile waste and environmental depletion while increasing ethical treatment of workers; the goal is to slow down the global production and consumption process in order to form an industry that will be more sustainable in the long run. Along with the development of more socially and eco-conscious production and marketing practices, there is still room for the sustainable fashion movement to grow beyond its current scope. With the support of growing information networks and brand transparency consumers will be better equipped than ever before to make ...


Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly 2017 Lynchburg College

Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly

Student Scholar Showcase

As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years ...


Building A Brand For A New Generation, Joel Schlaudt 2017 Liberty University

Building A Brand For A New Generation, Joel Schlaudt

Senior Honors Theses

In a segment of the market as highly competitive as is the coffee industry, it can be difficult to forge a new brand strong enough to stand on its own and unique enough to stand above the competition. However, by choosing the millennial generation as a target audience and strategically constructing a creative strategy to reach them on an emotional level, a brand concept emerges with the ability to connect with consumers in a new way, transforming a daily necessity into an emotional experience unlike that offered by any other competitor. A Harry Potter-inspired brand built upon a delivery ...


Design Technology, 2017 Vocational Training Council

Design Technology

SIGNED: The Magazine of The Hong Kong Design Institute

These days, everyone can design, even on their mobile phones, thanks to innovative apps that allow consumers to use handy tools, broadcast their opinions and, more importantly, make purchases online. These technological advances may be assisting all design thinkers but are they changing the design landscape too radically at the same time? What does the future hold in the global design industry and is the new landscape a win, a loss or an own goal for designers?


Avondale, Telfair Stockton, E V. Toomer 2017 University of North Florida

Avondale, Telfair Stockton, E V. Toomer

City and Regional Planning—Florida

A copy of a brochure detailing Avondale history and real estate options. Likely from the 1920's


Adrift In A Sea Of Information About Sustainable Seafood: The Maine Consumer Perspective, Catherine V. Schmitt 2017 Maine Sea Grant

Adrift In A Sea Of Information About Sustainable Seafood: The Maine Consumer Perspective, Catherine V. Schmitt

Catherine Schmitt

The desire for a sustainable seafood industry that protects the environment and the future of fishing is certainly of interest to consumers, but even here there are conflicting standards, as Catherine Schmitt explores in this article.


P14. Estimating The Effects Of File-Sharing On Movie Box-Office, Zhuang Liu 2017 Western University

P14. Estimating The Effects Of File-Sharing On Movie Box-Office, Zhuang Liu

Western Research Forum

Background:

File-sharing and on-line piracy have caught great public attention. There is a public debate on whether or not we should close torrenting sites like Piratedbay.com. Copyright holders argue yes and claim substantial loss due to filesharing while Pirates claim that file-sharing is welfare-improving and the effects on sale are negligible. Right now no consensus has been reached on how file-sharing affects industry revenue in economics literature.

Methods:

Using a novel dataset of downloads from Bit-Torrent network, this paper quantifies the effects of file-sharing on movie box-office revenue. I estimate a random coefficient demand model of movies to quantify ...


Gardening Services Liverpool, Louie Farell 2017 Selected Works

Gardening Services Liverpool, Louie Farell

Louie Farell

A short presentation about a company for garden maintenance and premium gutter cleaning in Liverpool.


Athleta: How Innovation Can Work With Marketing, Francesca Schorer 2017 Cal Poly

Athleta: How Innovation Can Work With Marketing, Francesca Schorer

Graphic Communication

The purpose of this study was to benchmark the branding methods utilized by the athletic wear brand, Athleta, as compared to its competitors in the athletic apparel industry. Once the benchmark methods have been identified, I would recommend that Athleta implement them into their current marketing channels. There was in-depth research done upon the overall industry environment that Athleta is operating in, recent trends and innovations done by their competitors, and the innovations that are being done by Athleta itself. There were also multiple interviews conducted with an Athleta employee to gain deeper insight into the brand as well as ...


The Impact Of Online Marketing On A Small Business, Mia Musso 2017 California Polytechnic State University, San Luis Obispo

The Impact Of Online Marketing On A Small Business, Mia Musso

Graphic Communication

No abstract provided.


Effect Of Price Reduction And Increased Service Frequency On Public Transport Travel, Inge Brechan 2017 Institute of Transport Economics, Oslo

Effect Of Price Reduction And Increased Service Frequency On Public Transport Travel, Inge Brechan

Journal of Public Transportation

A random effects meta-analysis of the results from 15 projects involving price reduction and 9 projects involving increased service frequency showed that both price reduction and increased service frequency generated public transport travels. On average, the increased service frequency projects generated more travels by public transport than the price reduction projects. In the increased service frequency projects the proportion of travels generated by the increased frequency was strongly influenced by the size of the frequency increase. In the price reduction projects, we did not find a significant effect of the size of the price reduction on the proportion of travels ...


Online Students Demographics And Motivations To Enroll In Class, Weiling Zhuang, Viviane Billings 2017 Eastern Kentucky University

Online Students Demographics And Motivations To Enroll In Class, Weiling Zhuang, Viviane Billings

EKU Faculty and Staff Scholarship

Distance education traces its origins to mid-19th century Europe and the United States. With the development of infrastructure and technology, universities began to offer distance education via the internet to reach the prospective students, facilitate the learning process and accommodate their needs. With an increase in popularity and demand, the enrollment for online classes has been strong for the past ten years. According to Allen and Seaman (2013), there were 572,000 more online students in fall 2011 than in fall 2010 for a new total of 6.7 million students taking at least one online course. Another recent study ...


Building Sales People: Recommendations For The Development Of A Professional Sales Mentorship Program, Karen Hood Hopkins, Christopher D. Hopkins 2017 Eastern Kentucky University

Building Sales People: Recommendations For The Development Of A Professional Sales Mentorship Program, Karen Hood Hopkins, Christopher D. Hopkins

EKU Faculty and Staff Scholarship

Companies will constantly need people to sell something for them. As Grant Cardone, author of Sell or Be Sold: How to Get Your Way in Business and in Life, puts it, "Great salespeople are literally the engine of every economy in the world." This is evident as the Bureau of Labor Statistics reports that over 13.6 million Americans are in sales and related occupations.

Looking at specific industries; the real estate sector is projected to grow faster than any other sales sector over the next decade, according to the Department of Labor. With a 14 percent growth rate expected ...


Developing A Rural Renaissance Community Index: A Multi-Disciplinary Project With Research And Outreach Elements, Ann Marie Fiore, Linda S. Niehm, Christopher Seeger, Jessica L. Hurst, Daniel Russell, Steven Garasky, Sara J. Kadolph 2017 Iowa State University

Developing A Rural Renaissance Community Index: A Multi-Disciplinary Project With Research And Outreach Elements, Ann Marie Fiore, Linda S. Niehm, Christopher Seeger, Jessica L. Hurst, Daniel Russell, Steven Garasky, Sara J. Kadolph

Christopher J. Seeger

The main purpose of this project was to develop a multi-functional instrument to capture information about the relative attractiveness of rural community features, including retail offerings, to the Creative Class as well as other prospective residents.


Outreach With A Personal Touch: Takeaways And Tips From A Personal Librarian Program, Amanda Evans, Joe C. Clark 2017 Kent State University

Outreach With A Personal Touch: Takeaways And Tips From A Personal Librarian Program, Amanda Evans, Joe C. Clark

Amanda Evans

Are you looking for a new way to reach out to students and draw them into your library? Why not consider implementing a Personal Librarian (PL) Program? In fall 2015 Kent State University Performing Arts Library started a PL Program to undergraduate and graduate level music, theatre, and dance majors. This poster provides tips, best practices and ideas to consider when planning a new outreach program both to students on campus and online. Marketing strategies, web presence, programming ideas, classroom visits, lessons learned, and the benefit of faculty buy-in will also be addressed.


A Consumer-Behavior Perspective On Intimate Partner Violence, Debra Lynn Stephens, Ronald Paul Hill, James W. Gentry 2017 University of Portland

A Consumer-Behavior Perspective On Intimate Partner Violence, Debra Lynn Stephens, Ronald Paul Hill, James W. Gentry

Paul Hill

This research examines women’s experiences of and responses to intimate partner violence using the perspective of the extended self. From in-depth interviews with a demographically diverse group of women in the United States, the primary theme to emerge was that chronic abuse is experienced as the male partner’s ongoing campaign to incorporate the abused woman into his extended self, by appropriating or destroying the aspects of her that give her autonomy. The most important implication for agencies serving abused women is that many of their clients are faced with the daunting task of repairing or reconstructing their core ...


Foreign Exchange Rate Effect On International Gaming Demand: An Examination From An Upscale Las Vegas Casino, Myongjee Yoo, Ashok K. Singh, Kasra Ghaharian 2017 California State Polytechnic University - Pomona

Foreign Exchange Rate Effect On International Gaming Demand: An Examination From An Upscale Las Vegas Casino, Myongjee Yoo, Ashok K. Singh, Kasra Ghaharian

UNLV Gaming Research & Review Journal

Las Vegas has developed into one of the world’s top tourist destinations, and the international market has become a vital stream of the city’s revenue. The objective of this study was to understand the foreign exchange rate as a determinant for international gaming demand in the Las Vegas gaming industry. This study applied the econometric modeling method of panel data analysis to secondary data originated from a Las Vegas Strip casino property. This study attempted to validate the foreign exchange effect through empirical investigation. Results of this study showed that foreign exchange rate has an impact on international ...


Red And Blue Voices: Effects Of Political Ideology On Consumers’ Complaining And Disputing Behavior, Donnel A. Briley, Kiju Jung, Ellen Garbarino, Jesse Wynhausen 2017 University of Sydney, Australia

Red And Blue Voices: Effects Of Political Ideology On Consumers’ Complaining And Disputing Behavior, Donnel A. Briley, Kiju Jung, Ellen Garbarino, Jesse Wynhausen

Donnel A Briley

Political ideology plays a pivotal role in shaping individuals’ attitudes, opinions, and
behaviors. However, apart from a handful of studies, little is known about how consumers’
political ideology affects their marketplace behavior. The authors used three large consumer
complaint databases from the Consumer Financial Protection Bureau, National Highway Traffic
Safety Administration, and Federal Communication Committee in conjunction with a countylevel
indicator of political ideology (the 2012 US presidential election results) to demonstrate
that conservative consumers are not only less likely than liberal consumers to report complaints
but also less likely to dispute complaint resolutions. A survey also sheds light on ...


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