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Clear-Sighted Statistics, Edward Volchok 2020 CUNY Queensborough Community College

Clear-Sighted Statistics, Edward Volchok

Open Educational Resources

Clear-Sighted Statistics is an open-access introductory statistics textbook that can be read for free on computers, tablets, and smart phones.

The title Clear-Sighted Statistics stems from a simple observation: When we visualize data, the results of our analyses become apparent.

Throughout Clear-Sighted Statistics, data visualization is used to help you clearly see how to analyze the data and make the results of your analyses clear. In addition, Microsoft Excel—a great charting tool—is used to demonstrate some of the statistical techniques that are often ignored in an introductory statistics course: Effect Size, Statistical Power, the probability of a Type ...


Negating Amy Gutmann: Deliberative Democracy, Business Influence, And Segmentation Strategies In Education, Brian Ford 2020 NYC Department of Education

Negating Amy Gutmann: Deliberative Democracy, Business Influence, And Segmentation Strategies In Education, Brian Ford

Democracy and Education

The task of creating a public will is daunting in any political system, but a democracy dedicated to the principles of participation and public deliberation faces specific challenges, including overcoming organized opposition that may not accept democratic tenets. In the sphere of education (and social reproduction more generally), business-influenced movements to reform public education question many of the established goals and norms of democratic education and thus may be the vanguard of such opposition. In order to interpret and explore these movements, this article enlists Amy Gutmann's work as a heuristic device. In so doing, it looks at the ...


Examining Consumers' Trust In The Food Supply Chain, CHADELLE R.H. ROBINSON, Taylor K. Ruth, R.G. "Tre" Easterly III, Fayth Franzoy, Jay Lillywhite 2020 New Mexico State University

Examining Consumers' Trust In The Food Supply Chain, Chadelle R.H. Robinson, Taylor K. Ruth, R.G. "Tre" Easterly Iii, Fayth Franzoy, Jay Lillywhite

Journal of Applied Communications

Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production ...


Brand Translation And Country Of Origin Advertising In The Jeans Market In Latin America, Elson Stewart 2020 University of Mississippi

Brand Translation And Country Of Origin Advertising In The Jeans Market In Latin America, Elson Stewart

Honors Theses

As more firms decide to operate globally as a means of survival and growth, they must be prepared to understand the language and culture of their new target markets. This study aims to examine why firms may or may not translate their brand name and use country of origin advertising. Furthermore, this study aims to explain if economic and demographic factors have any effect on whether or not American firms may use certain marketing strategies. Findings in this study suggest that American firms are likely to be more active in Latin American countries with higher GDP PPP per capita, English ...


A Study Of The Marketing Analysis Concerning Mind The Gap: A Wall-Bed Space Saving Platform, Brenna Johnson 2020 University of Mississippi

A Study Of The Marketing Analysis Concerning Mind The Gap: A Wall-Bed Space Saving Platform, Brenna Johnson

Honors Theses

The purpose of this thesis is to conduct a marketing analysis on the capstone project concerning the product titled Mind the Gap. The thesis will explore the potential industries that could be entered and marketing strategies that would be implemented if the Mind the Gap product was mass produced and either sold online or through brick and mortar locations. Outlined in this research is an analysis of the competitive landscape, potential target markets, situational aspects concerning this product, and the resulting recommended marketing mix. The Mind the Gap is centered around a practical and efficient process which has a goal ...


A Comprehensive Business Plan For Launching The New Edtech Company Dais Social Group Llc Dba Daisnotes, Nicholas Neilson-Slabach 2020 University of Mississippi

A Comprehensive Business Plan For Launching The New Edtech Company Dais Social Group Llc Dba Daisnotes, Nicholas Neilson-Slabach

Honors Theses

This thesis proposes that an online student-to-student academic social networking platform designed to enhance academic achievement and student satisfaction would be feasible and profitable. Ample evidence exists that student-to-student interaction in university courses increases academic achievement and student satisfaction. Student-to-student interaction is difficult to achieve in large classes common at universities. DaisNotes is a startup company developed to deliver this academic social networking experience.

Part I of this thesis will discuss the results of original empirical research into student attitudes on current studying methods and connection interfaces to explore the problems college students face academically. The marketing research study tests ...


‘How Has Art Refocused Consumers’ Attention Within A Visual World Through The Exploration Of Package Design?’, Frances Hackney 2020 University of Mississippi

‘How Has Art Refocused Consumers’ Attention Within A Visual World Through The Exploration Of Package Design?’, Frances Hackney

Honors Theses

The art of design has refocused the attention of consumers as they have entered into a visually demanding world. While this concept is complex and perplexing, stemming from endless influencing factors, the elements of design can be broken down into areas of focus to dissect the visual world of marketing. A simple way to communicate the influence of design on the consumers is to unveil the answers through the study of art.

In this thesis, the study will turn to the world of art to learn more about consumerism. The goal is to understand how visual images and the ongoing ...


The Impact Of Review Valence And Awareness Of Deceptive Practices On Consumers’ Responses To Online Product Ratings And Reviews, Ismail Karabas, Ioannis Kareklas, T. J. Weber, Darrel D. Muehling 2020 Murray State University

The Impact Of Review Valence And Awareness Of Deceptive Practices On Consumers’ Responses To Online Product Ratings And Reviews, Ismail Karabas, Ioannis Kareklas, T. J. Weber, Darrel D. Muehling

Faculty & Staff Research and Creative Activity

Many online retailers and some manufacturers/service providers have recently been engaging in questionable practices, where product reviews are often fabricated and/or posted without sufficient clarity and objectivity. Across an exploratory study and two main studies, we empirically examine this phenomenon and observe a pattern of effects that suggests that review valence (i.e., the average number of rating-stars a product receives) influences product attitudes and intentions, but that these outcomes are significantly impacted by the extent to which consumers are aware of potentially deceptive online review practices. Awareness of deceptive practices was found to differentially influence attitudes and ...


Advertising And Marketing Communications, Aswin Thomas 2020 Sheridan College

Advertising And Marketing Communications, Aswin Thomas

Creative Thinking: Theory and Practice

Creativity in Advertising and Marketing Communications


I See What You're Saying: A Deaf Culture And American Sign Language Awareness Event, Alexis M. Sejnoha 2020 University of South Dakota

I See What You're Saying: A Deaf Culture And American Sign Language Awareness Event, Alexis M. Sejnoha

Honors Thesis

Deaf Culture and American Sign Language are an important part of the Deaf and Hard-of-Hearing community. Most people outside of this community are unaware of these aspects, and remain uneducated about them. This document is an event plan for an educational event about American Sign Language and Deaf Culture, as well as an artist statement explaining the conception and implementation of this plan, and how it was impacted by the Covid 19 pandemic.


Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright 2020 UT Knoxville

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright

Chancellor’s Honors Program Projects

No abstract provided.


Negative Brand Placement: Directions For Future Research, Fernanda Baez Calvillo 2020 Northeastern Illinois University

Negative Brand Placement: Directions For Future Research, Fernanda Baez Calvillo

University Honors Program Senior Projects

Brand placement, or product placement, is a marketing communication tactic for promoting a brand through media platforms by embedding the brand within the content. It has been proved to be effective in creating product awareness within consumers as well as in altering or at least influencing consumer attitudes towards the brand. Negative brand placement on the other hand, places a brand in a bad light. As a marketing tactic, this can – theoretically – be placed by competitive brands, or the negative portrayal could occur organically as part of program content. It is in the marketer’s best interests to understand the ...


Influencer Versus Body Positive Marketing: Perceived Brand Personalities In The Eye Of The Target Consumer, Sarah N. Bowman 2020 University of Tennessee, Knoxville

Influencer Versus Body Positive Marketing: Perceived Brand Personalities In The Eye Of The Target Consumer, Sarah N. Bowman

Chancellor’s Honors Program Projects

No abstract provided.


An Examination Of Non-Traditional Bridal Wear And Its Primary Consumer, Erica Thalmann, Kristina DiMaria 2020 University of Rhode Island

An Examination Of Non-Traditional Bridal Wear And Its Primary Consumer, Erica Thalmann, Kristina Dimaria

Senior Honors Projects

Bridal wear has traditionally been viewed as big white dresses. But as times change, so do brides’ preferences for bridal wear. Jumpsuits, rompers, short dresses, and other “non-traditional” choices are experiencing an increased demand in the market. Unfortunately, brides who seek these options are often not met with a promising assortment. This study examined primary consumers of non-traditional bridal wear. Specifically, we sought to find out whether women who belong to the LGBTQ community choose to consume more non-traditional bridal wear compared to heterosexual brides. The study also examined through which channels (e.g., online, in store, etc.) consumers predominantly ...


An Exploratory Study Of Generational Coffee Preferences, Lindsey Falkner 2020 Murray State University

An Exploratory Study Of Generational Coffee Preferences, Lindsey Falkner

Honors College Theses

This research focuses on generational differences in preferences towards coffee-style beverages. The aim of this research is to provide recommendations to marketers within the saturated coffee industry. An online exploratory study was conducted with two-hundred and fifty-two participants from Amazon Mechanical Turk. The results show that differences exist between the coffee preferences across all generations, especially when it comes to the current trends (e.g., premiumization, convenience, and sustainability). Further, the results reveal several factors that may cause these generational differences. Finally, the study explored several ways that marketers in the coffee industry can appeal to different generations’ preferences, especially ...


Managing Burnout And Secondary Traumatic Stress In Human Service Organizations, Naomi Ingram 2020 Clark University

Managing Burnout And Secondary Traumatic Stress In Human Service Organizations, Naomi Ingram

School of Professional Studies

This Case Study explores how burnout and secondary traumatic stress impact staffing, service delivery, and organizational effectiveness in a human service agency. The Case Study is focused around Ascentria Care Alliance’s Children & Family Services in Massachusetts, which encompasses three foster care programs: the Unaccompanied Refugee Minor (URM), Division of Children’s Services (DCS), and Intensive Foster Care (IFC) programs. Both individual and organizational approaches are needed to most effectively address burnout and secondary traumatic stress. Individual workers need to build resilience factors such as self-compassion and mindfulness, set appropriate boundaries with clients, engage in ongoing training, support, consultation, and ...


A Case Study On The Best Practices Of The Facilitating Organization For Peer Recovery Support Services In The State Of New Hampshire, Maggie Ringey 2020 Clark University

A Case Study On The Best Practices Of The Facilitating Organization For Peer Recovery Support Services In The State Of New Hampshire, Maggie Ringey

School of Professional Studies

In working with the Facilitating Organization for Peer Recovery Support Services through Harbor Homes, I have found that the Recovery Community Organizations that receive support through the FO provide valuable services that help individuals that struggle with substance use disorder achieve and maintain long term sobriety and recovery. The RCOs throughout New Hampshire bridge gaps in services and treatments that are left untouched by traditional clinical methods and through regular check ins, participants at the RCOs have reported that the services provided resulted in positive outcomes in their lives. Throughout the course of this research, I found that the RCOs ...


Crisis Communication And Executive Leadership: Ethical Shortcomings In Government, Daniel Davidoff 2020 Clark University

Crisis Communication And Executive Leadership: Ethical Shortcomings In Government, Daniel Davidoff

School of Professional Studies

This research thesis project is an analysis of how and why governments fail in their attempts at crisis communication. The hypotheses tested are: there exists a negative correlation between unethical leadership and successful crisis communication practices. And governments are more likely to experience these failures due to ethical disconnects in modern politics. Research includes a review of relevant academic literature regarding crisis communication theory, as well as the ethical framework that can be applied to that theory. Cases considered are Hurricane Katrina, the choking death of Eric Garner, and the COVID-19 global pandemic. The research project concludes with a recommendation ...


Rest Homes: Their Value On Massachusetts Healthcare Continuum, Ronald Pawelski 2020 Clark University

Rest Homes: Their Value On Massachusetts Healthcare Continuum, Ronald Pawelski

School of Professional Studies

In Massachusetts, rest homes provide cost effective care for elderly residents in a community setting. Rest homes, however, are not well-understood and the rest home industry itself suffers greatly, not only from a lack of understanding of the services they provide, but also from the strain on their financial resources due to both competition from other healthcare options and insufficient reimbursement rates for residents’ care.

The paper explores the financial challenges facing the industry and outlines the data that speaks to the value of the rest home care option for both the residents themselves and Massachusetts state healthcare budget. It ...


Diversity And Inclusion In The Workplace; Benefits, Challenges And Strategies For Success, Margaret Leone 2020 Clark University

Diversity And Inclusion In The Workplace; Benefits, Challenges And Strategies For Success, Margaret Leone

School of Professional Studies

In this case study I have explored the topic of diversity and inclusion in the workplace and learned how it can transform a business. When D&I is a serious business strategy supported by senior management it can help recruit and retain top talent, increase profits, and unleash creativity among other benefits. It is important to have leadership that is inclusive so they can set the tone for their staff

This case study evaluates the D&I culture at The Children’s Study Home (CHS) and explores best practices for improvement. CHS is a non-profit human service agency in Western MA, that’s mission is dedicated to improving the lives of children and families through an array of services. Much of the staff are residential counselors that have hard jobs and low wages. Changing the culture of an organization takes time but if CHS adopts D&I as a business strategic goal it will improve the morale and engagement of staff and will improve the lives of the children and family that they serve.

There are some programs in the Agency that are not culturally diverse, and the Board of Directors is primarily white men. There are employee and managers that express frustration over the lack of inclusivity and belonging at CHS. They feel they are not free to be their authentic selves because of envisioned negative judgment from their managers and colleagues.

The solution is to evaluate the D&I climate of the organization and create a D&I committee to assist with strategy and decision. This study used material obtained form research and incorporated the findings into a Diversity and Inclusion Strategic Plan that is adopted for CHS.

The D&I strategic plan has three major sections. The first section is the foundation that includes our mission, core values, the things we do best and how we will get there. The second section is Strategic Objectives and Organizational goals; the 4C model; Compassionate People, Client Care, Community Engagement and Community Impact. The third section is key performance indicators which covers how we will measure success and make D&I a strategy that is a habit. This plan will take a while to implement and I imagine there will be changes and additions, but it will be worth it.


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