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Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell 2017 University of Akron

Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell

Honors Research Projects

The following reports discuss the geographical preferences of Millennials in relation to job selection preferences. Our team analyzed the moving trends of Millennials in both Ohio and the United States to determine what factors influence this decision. Collectively, our team concluded that in order to successfully recruit Millennials, companies must offer benefit packages that center around work-life balance. This entails not just highlighting what a job requires technically, but opportunities for leadership development, social activities outside of work, and more. To recruit this upcoming talent, companies need a holistic approach that convinces Millennials that working for their company creates a ...


Honors Project- Goodyear, Alexa Moeller, Sara Kleines, Kristyn Gawdyda, Logan Hershberger, Casey Lauber 2017 University of Akron

Honors Project- Goodyear, Alexa Moeller, Sara Kleines, Kristyn Gawdyda, Logan Hershberger, Casey Lauber

Honors Research Projects

The Goodyear Tire and Rubber Company is investigating whether or not their soybean oil tires should be advertised as such to the public. This paper discusses the various research methods that were used to come up with reccomendations to Goodyear. Some of these methods include secondary search, store observations, a survey, and a focus group. With the recommendations outlined in the paper, The Goodyear Tire and Rubber Company can assure great success with their soybean oil tires.


The Effectiveness Of Supply Chain Transparency Among Consumers, Audrey McClain 2016 University of Arkansas, Fayetteville

The Effectiveness Of Supply Chain Transparency Among Consumers, Audrey Mcclain

Supply Chain Management Undergraduate Honors Theses

This study seeks to understand the impact that a business’s level of transparency may have on consumers. Extant research and literature suggests a relationship between transparency and consumer confidence. However, though a relationship exists, there is reason to believe that many consumers do not use the transparency efforts they demand. This study hypothesizes that there is in fact a demand for transparency, but ultimately, consumers do not use the transparency efforts that they call for. A survey was created for the purpose of this study and its results were analyzed and then compared against the hypotheses laid out in ...


Plastic Fantastic: The Fiberglass Boatbuilding Industry In Holland, Michigan, Geoffrey D. Reynolds 2016 Hope College

Plastic Fantastic: The Fiberglass Boatbuilding Industry In Holland, Michigan, Geoffrey D. Reynolds

Faculty Publications

Plastic Fantastic: The Fiberglass Boatbuilding Industry in Holland, Michigan is a chapter concerning the use of fiberglass reinforced plastic (FRP) to build boats starting in the 1940s. In the 1950s boat builders discovered that fiberglass would allow them to design boats that would lead to new boat sales and increased profit margins for years to come. This technology steadily spread throughout American boat manufacturing plants, including Holland, Michigan, placing the town among the leaders in the industry.


Can China Protect The Olympics, Or Should The Olympics Be Protected From China?, Jennifer L. Donatuti 2016 University of Georgia School of Law

Can China Protect The Olympics, Or Should The Olympics Be Protected From China?, Jennifer L. Donatuti

Journal of Intellectual Property Law

No abstract provided.


Inspired By Or Ripped Off From, A. Jordan Fischette, Kristen Voll 2016 Andrew Reid Consultancy

Inspired By Or Ripped Off From, A. Jordan Fischette, Kristen Voll

A. Jordan Fischette

No abstract provided.


An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta 2016 Icfai Business School-Hyderabad, Icfai Foundation for Higher Education University

An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta

The Qualitative Report

Green products are increasingly becoming popular in India as a fashion statement. Yet, limited attention has been given to understand why users of green products associate themselves with green brands in India. Therefore, the purpose of this study is to investigate the applicability of brand personality to green products. Thematic analysis of semi-structured interviews and focus group discussions of green product consumers revealed six dimensions of green brand personality (GBP). GBP is a set of human characteristics associated with a green brand. By focusing on the green brand personality dimensions discovered in this paper, marketing managers can better understand why ...


Observations On The Folly Of Using Student Evaluations Of College Teaching For Faculty Evaluation, Pay, And Retention Decisions And Its Implications For Academic Freedom, Terence Lau, William Wines 2016 University of Dayton

Observations On The Folly Of Using Student Evaluations Of College Teaching For Faculty Evaluation, Pay, And Retention Decisions And Its Implications For Academic Freedom, Terence Lau, William Wines

Terence Lau

Research on student teaching evaluations is vast. An examination of this research demonstrates wide disagreements but also substantial consensus of authority for the proposition that student evaluations should be used only with extreme care, if at all, in making personnel decisions. A number of reasons cause administrators to use teaching evaluations for personnel decisions. The literature, however, is virtually unanimous in its condemnation of norming student evaluations in order to rank classroom performances. Current cases on academic freedom indicate some retrenchment by the Circuits from broader pronouncements in earlier Supreme Court cases. This paper concludes that the use of non-validated ...


Distinguishing Fiction From Reality: The Asean Free Trade Area And Implications For The Global Auto Industry, Terence Lau 2016 University of Dayton

Distinguishing Fiction From Reality: The Asean Free Trade Area And Implications For The Global Auto Industry, Terence Lau

Terence Lau

This Article explores the ASEAN Free Trade Agreement ("AFTA") and its implications for the regional and global auto industry. Section I of this article provides a brief history of ASEAN and its attempts to integrate regionally. It outlines the reasons for regional economic integration, and traces the current literature in this area. Section II provides an overview of the current auto industry in each of the major auto-producing countries in ASEAN: Thailand, Philippines, Indonesia, Vietnam, and Malaysia. It will also explain Malaysia's protected auto industry and Malaysia's attempts to delay implementation of AFTA, and its neighboring countries' reactions ...


Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan 2016 Texas A & M University - College Station

Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan

Tanawat "Tom" Hirunyawipada

Although cross-functional integration is often considered an important element in a successful new product development program, a great deal of variance exists in extant literature regarding how integration is defined and implemented and how relevant studies are conducted.

The authors attempt to bring clarity to a diverse set of 25 studies that investigate cross-functional integration by empirically analyzing 146 correlations between integration and aspects of new product success. The authors examine the impact of 12 potential moderators that affect the integration–success link using meta-analysis techniques.

The findings indicate that though cross-functional integration may indeed have a direct impact on ...


The Impact Of Peer Mentoring On Marketing Content Mastery, Lynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson, Brennan Davis 2016 California Polytechnic State University, San Luis Obispo

The Impact Of Peer Mentoring On Marketing Content Mastery, Lynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson, Brennan Davis

Marketing

This article describes and assesses a course design that uses peer mentors to facilitate a collaborative, hands-on learning experience in an introductory marketing course. Results demonstrate that peer mentoring increased content mastery and had a positive effect on students’ perceptions of the learning experience. Peer marketing mentors, along with the faculty team, achieved success in providing a demanding and engaging learning environment that meets the needs of learners and equips them with content knowledge required of career-ready professionals. A step-by-step guide is provided to enable others to develop a similar experience for students in their institutions.


Collective Action And Market Formation: An Integrative Framework, Brandon Lee 2016 Melbourne Business School

Collective Action And Market Formation: An Integrative Framework, Brandon Lee

Brandon Lee

We develop a novel framework to assess what collective action problems and solutions arise in market formation and under what conditions. Using a staged approach, we present a model centered on the development of market infrastructure with three important conditioning factors that influence the nature and extent of collective action problems: returns to contributions, excludability, and contribution substitutability. We then demonstrate the generalizability of our framework by applying it to a range of market formation contexts and derive a set of attendant propositions. Finally, we show how collective action problems and solutions evolve during market formation efforts. Overall, our work ...


Patrick Keiller, Robinson In Ruins (2010), Aras Özgün 2016 İzmir University of Economics

Patrick Keiller, Robinson In Ruins (2010), Aras Özgün

Markets, Globalization & Development Review

No abstract provided.


Nassimbeni And Sartor, Sourcing In India (2008), Mehmet G. Yalcin 2016 University of Rhode Island

Nassimbeni And Sartor, Sourcing In India (2008), Mehmet G. Yalcin

Markets, Globalization & Development Review

No abstract provided.


Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang 2016 Eastern New Mexico University

Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang

Markets, Globalization & Development Review

Rapidly expanding virtual goods markets and virtual economy are thriving worldwide in general, and in China in particular. This paper reviews the growth of virtual goods markets in China and builds a historical narrative of the rapidly changing (or dynamic) and persistently unchanged (or relatively static) aspects of reality in China that condition virtuality and virtual goods markets. The review and historical analysis provide a perspective of a larger place – a total reality – where the virtuality and virtual goods markets exist, along with the physical aspects, and suggest that virtual goods marketers need to pay more attention to China’s ...


Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin 2016 İzmir University of Economics

Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The fashion industry today is trapped in a competitive cycle of shorter and faster sales and production periods, requiring continual changing of styles, frequent renewal of products, and speed of availability. This high speed of the current fashion system has both positive and negative outcomes on the environment, the workers and the society. The purpose of this study is to provide a more comprehensive and macro perspective on speed, by acknowledging the conflicting perspectives of different stakeholders, focusing mainly on institutional actors. Ethnography, with emphasis on participant observation and interviews, was used as a research method, supported by secondary data ...


Electronic Waste And Sustainability: Reflections On A Rising Global Challenge, Bipul Kumar, Kalyan Bhaskar 2016 Indian Institute of Management, Indore

Electronic Waste And Sustainability: Reflections On A Rising Global Challenge, Bipul Kumar, Kalyan Bhaskar

Markets, Globalization & Development Review

Globalization, technological advancements, advent of the internet, near-universal availability of mobile phones and changing consumer preferences have led to a boom in the electrical and electronics industry. Such products are now available in almost all countries of the world. The increased availability and consumption of electronic products have also led to rapid rise in the volumes of electronic waste (e-waste) globally. Markets have traditionally not paid sufficient attention to post-consumption behavior for electronic products and hence safe disposal and management of e-waste has always remained a critical issue. There are significant sustainability issues related with e-waste at local as well ...


The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat 2016 University of Texas - Rio Grande Valley

The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat

Markets, Globalization & Development Review

Globalization’s contemporary omnipresence has resulted in an emphasis on the conflicts between the local and the global. This emphasis has blurred our ability to have insights that may be gained by recognizing that the local and the global are interdependent and cannot exist without each other. This paper explores the initial insights from such recognition regarding local identities, cultural development, and modern marketing’s shortcomings in aiding development. Preliminary conclusions as to how a new conceptualization of marketing can be instrumental in enrichment of meaningful and substantive human lives through constructing redefinitions of development and marketing based on these ...


Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler 2016 George Washington University

Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler

Markets, Globalization & Development Review

The problems of persistent poverty have occupied the minds, money and agencies of the world for a very long time. It is the subject of a large literature in economics and sociology, and the literature has evolved through a variety of theoretical paradigms. Despite numerous initiatives the impact on alleviating poverty is marginal. Recently the poverty conundrum has attracted the attention of schools of business and global corporations. In this paper we critically review the major changes in the conventional approaches to development. Then we review three models based on the thought traditions of business schools that offer a new ...


Ismd: Glimpses In The Rearview Mirror, Ruby Roy Dholakia 2016 University of Rhode Island

Ismd: Glimpses In The Rearview Mirror, Ruby Roy Dholakia

Markets, Globalization & Development Review

This retrospective commentary looks back to the 1970s, 1980s, 1990s and later decades to trace the originating ideas, intellectual influences, personalities, academic ventures and other events that spawned and shaped the International Society of Markets and Development (ISMD), the parent sponsoring organization of Markets, Globalization & Development Review (MGDR). From this rich history, this commentary hopes to inspire existing and emerging generations of authors to explore the areas of interest to ISMD and MGDR, and to contribute to this journal.


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