Project Renew Worcester, 2018 Clark University
Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu
School of Professional Studies
n The client for this capstone project is RENEW Worcester which is a fledgling solar power project whose main goals are to bring renewable energy in the form of solar power into local, primarily low-income communities and are committed to the mission of making the transition off of fossil fuels to clean, renewable power. Based in Worcester, Massachusetts, they are a local chapter of Co-op Power which is a consumer-owned sustainable energy cooperative (co-op) made up of numerous different local chapters all over the New England area as well as the state of New York. The problem that we will ...
#Readyforrio: How A Revised Rule 40 Impacted Sponsorship At The 2016 Summer Olympics, 2018 University of South Carolina - Columbia
#Readyforrio: How A Revised Rule 40 Impacted Sponsorship At The 2016 Summer Olympics, Anthony Carson
When planning and executing the Olympic Games, a premier event in modern sport, the International Olympic Committee (IOC) relies heavily on sponsorship revenue from their official sponsors. “Worldwide Olympic Partners,” the top 11 sponsors of the 2016 Olympics, had exclusive rights during the Olympic cycle from 2013-2016.
With the purchase of these expensive sponsorship deals, brands are looking to capitalize on the “glow” of the Olympics, and use excusive Olympic intellectual property to make ties from their brand to the Games. In order to make these sponsorship deals more valuable, the IOC has historically provided official partners with added exclusivity ...
Consumer Preferences For Gm Food Labeling: A Market Segments Analysis, 2018 University of Arkansas, Fayetteville
Consumer Preferences For Gm Food Labeling: A Market Segments Analysis, Colton Henderson
Agricultural Economics and Agribusiness Undergraduate Honors Theses
Consumer demand for labeling information regarding the genetically modified (GM) content of foods has increased in recent years. This had led to a growing number of products labeled as non-GMO in the marketplace under a voluntary GM labeling program. However, many consumers support stricter regulation in the food industry via a mandatory labeling program for GM ingredients. Although considerable research exists documenting consumers’ willingness to pay to avoid GM foods, less in known about how two such labeling programs affect individual decision making in the marketplace. The goal of this project is to better understand how individuals value GM foods ...
Development And Marketing Of A Repurposed Textile Product For Homeless Individuals In Northwest Arkansas, 2018 University of Arkansas, Fayetteville
Development And Marketing Of A Repurposed Textile Product For Homeless Individuals In Northwest Arkansas, Mckenna Whitaker, Beau Broyles, Lindsey Stone
Apparel Merchandising and Product Development Undergraduate Honors Theses
Growing concerns over waste disposal methods have led to a greater focus on recycling efforts in the textile industry. Second only to the oil industry, the textile industry continues to be one of the most wasteful among leading businesses around the world and determining ways to repurpose fashion materials could be a reasonable solution to this growing problem (Dobilaite, V., Mileriene, G., Juciene, M., & Sacevičienė, 2017). In addition to alleviating disposal issues, repurposed materials could serve the humanitarian needs of local communities, and even more importantly, could specifically benefit homeless populations. The purpose of this project was to design, execute ...
Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, 2018 Texas Southern University
Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Desai Mayur, Lucy Ojode
Southwestern Business Administration Journal
Despite being a norm in contemporary organizations including in academia, there is limited understanding how multimedia technology use might impact learning. We have also seen a rise in the use of social media applications such as Facebook, tweeter, Instagram, skype, flickr, and blogging among students, but it is unclear the extent to which the academe embraces these applications. In this study, we examine the potential role of multimedia technology and social media use in the learning process. We explore the potential implications for instruction and on student learning of the marriage between multimedia technology and social media use. Focusing on ...
Leveraging Decision Making In Cyber Security Analysis Through Data Cleaning, 2018 Texas Southern University
Leveraging Decision Making In Cyber Security Analysis Through Data Cleaning, Chen Zhong, Hong Liu, Awny Alnusair
Southwestern Business Administration Journal
Security Operations Centers (SOCs) have been built in many institutions for intrusion detection and incident response. A SOC employs various cyber defense technologies to continually monitor and control network traffic. Given the voluminous monitoring data, cyber security analysts need to identify suspicious network activities to detect potential attacks. As the network monitoring data are generated at a rapid speed and contain a lot of noise, analysts are so bounded by tedious and repetitive data triage tasks that they can hardly concentrate on in-depth analysis for further decision making. Therefore, it is critical to employ data cleaning methods in cyber situational ...
Branding Strategies Of A Private International School, 2018 NES and SVB Group of Educational Institutions
Branding Strategies Of A Private International School, Balasubramanian Varadarajan, Timothy Malone Dr.
The Qualitative Report
Demand for international K-12 schools in India is growing, and this is causing competition between them. The purpose of this paper was to explore the branding strategies that private international school leaders in India use to enhance the school brand. Case study method was used where fifteen participants were interviewed from an international school in Southern part of India. Interviews were conducted with five school leaders, five teachers, and five parents using a semi-structured interview method with open-ended questions related to branding strategies. Brand-oriented organizations have internal approaches to developing their brand based on vision, mission, and values. As education ...
Keuntungan Bonus Melimpah Di Permainan Judi Online, 2018 Bryant University
Keuntungan Bonus Melimpah Di Permainan Judi Online, Sarana99 Agen Judi Domino
Political Marketing: How Social Media Influenced The 2008-2016 U.S. Presidential Elections And Best Practices Associated, Morgan Swartley
Senior Honors Theses
Political marketing has become a growing facet of marketing that has infiltrated the campaigning of U.S. presidential elections. Within this cognate of marketing, social media has become a major component of predicting election outcomes starting with the 2008 U.S. presidential election. An analysis of the social media performance of candidates from the 2008 to 2016 U.S. presidential elections reveals how the power of social media can be harnessed to increase voter participation, connect voters to offline political activity, and engage voters with candidates on a more personal note. Social media political marketing should further emphasize the candidate ...
Glossary Of Business Evidence, 2018 Johnson & Wales University - Providence
Glossary Of Business Evidence, Paul C. Boyd
MBA Faculty Conference Papers & Journal Articles
No abstract provided.
Identifying The Influences Of Psychological Factors On Fashion Customization, 2018 Louisiana state university
Identifying The Influences Of Psychological Factors On Fashion Customization, Sukyung Seo
LSU Master's Theses
As environmental concerns have been increasing and fashion market condition has been fierce and competitive ever before due to consumers’ ever-changing fashion tastes, customization has received growing attention considering as a solution to overcome those challenges. Despite the numerous attention, research on customization has been limited to only issues from business viewpoints whereas studies from consumers’ standpoints are little.
The purpose of the study was to examine how consumers’ psychological properties (i.e., self- promotion, need for uniqueness, self-expression, social identity, self-monitoring, and other-directedness) affect buying intention of customized apparel products mediated by perceptions of customization and extended-self. To achieve ...
Living In A Gender-Binary World: Implications For A Revised Model Of Consumer Vulnerability, 2018 Hamline University
Living In A Gender-Binary World: Implications For A Revised Model Of Consumer Vulnerability, Kim Mckeage, Elizabeth Crosby, Terri Rittenburg
School of Business All Faculty Scholarship
Baker, Gentry, and Rittenburg’s (2005) model of consumer vulnerability outlines the personal, social, and structural characteristics that frame consumers’ experiences of vulnerability in the marketplace. Later applications and enhancements have expanded consumer vulnerability theory. While the theory has been applied in numerous settings, to date it has not been used to examine the ways that gender identity may intersect with market factors to produce vulnerability. Application in this setting also allows for the integration of various model enhancements, and the examination of vulnerability using a more complete formulation of the theory. Based on in-depth qualitative interviews and collages, along ...
Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, 2018 California Polytechnic State University, San Luis Obispo
Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh
The following study investigates the strategies and tactics that are most important when developing and implementing a public relations campaign geared towards university students. It analyzes the best practices of researching, creating and evaluating awareness programs. This study serves as the basis for the “Bringing Awareness of Associated Students, Inc. Club Funding Opportunities to Cal Poly Clubs: Increasing Participation Through Public Relations” campaign. In this campaign, Associated Students, Inc (ASI) Club Services is seeking to increase awareness and participation in its club funding program. The campaign includes a situation analysis, SWOT analysis, goals, objectives, target audience, media, strategies, tactics, evaluation ...
Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, 2018 California Polytechnic State University, San Luis Obispo
Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge
Recreation, Parks, and Tourism Administration
In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study ...
How Do Small Business Innovate And Improve Competitiveness, 2018 Singapore Management University
How Do Small Business Innovate And Improve Competitiveness, Anirban Mukherjee, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Menembus Pasar Dunia Dengan Internet Marketing Dan Media Sosial.Pdf, 2018 University of California, San Francisco
Menembus Pasar Dunia Dengan Internet Marketing Dan Media Sosial.Pdf, Dwi Wahyudi
Keuntungan Yang Akan Didapat Bermain Judi Secara Online, 2018 Bryant University
Keuntungan Yang Akan Didapat Bermain Judi Secara Online, Taruhan Terbaik
Permainan Judi Online Yang Populer Di Indonesia, 2018 Bryant University
Permainan Judi Online Yang Populer Di Indonesia, Pokerseo Situs Taruhan Terpercaya
Judi Poker Online Dengan Uang Asli.Docx, 2018 Selected Works
Judi Poker Online Dengan Uang Asli.Docx, Sekilas Poker
Agen Poker Online Indonesia Terpercaya.Docx, 2018 informasi online