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Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu 2018 Clark University

Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu

School of Professional Studies

n The client for this capstone project is RENEW Worcester which is a fledgling solar power project whose main goals are to bring renewable energy in the form of solar power into local, primarily low-income communities and are committed to the mission of making the transition off of fossil fuels to clean, renewable power. Based in Worcester, Massachusetts, they are a local chapter of Co-op Power which is a consumer-owned sustainable energy cooperative (co-op) made up of numerous different local chapters all over the New England area as well as the state of New York. The problem that we will ...


#Readyforrio: How A Revised Rule 40 Impacted Sponsorship At The 2016 Summer Olympics, Anthony Carson 2018 University of South Carolina - Columbia

#Readyforrio: How A Revised Rule 40 Impacted Sponsorship At The 2016 Summer Olympics, Anthony Carson

Senior Theses

When planning and executing the Olympic Games, a premier event in modern sport, the International Olympic Committee (IOC) relies heavily on sponsorship revenue from their official sponsors. “Worldwide Olympic Partners,” the top 11 sponsors of the 2016 Olympics, had exclusive rights during the Olympic cycle from 2013-2016.

With the purchase of these expensive sponsorship deals, brands are looking to capitalize on the “glow” of the Olympics, and use excusive Olympic intellectual property to make ties from their brand to the Games. In order to make these sponsorship deals more valuable, the IOC has historically provided official partners with added exclusivity ...


Consumer Preferences For Gm Food Labeling: A Market Segments Analysis, Colton Henderson 2018 University of Arkansas, Fayetteville

Consumer Preferences For Gm Food Labeling: A Market Segments Analysis, Colton Henderson

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Consumer demand for labeling information regarding the genetically modified (GM) content of foods has increased in recent years. This had led to a growing number of products labeled as non-GMO in the marketplace under a voluntary GM labeling program. However, many consumers support stricter regulation in the food industry via a mandatory labeling program for GM ingredients. Although considerable research exists documenting consumers’ willingness to pay to avoid GM foods, less in known about how two such labeling programs affect individual decision making in the marketplace. The goal of this project is to better understand how individuals value GM foods ...


Development And Marketing Of A Repurposed Textile Product For Homeless Individuals In Northwest Arkansas, McKenna Whitaker, Beau Broyles, Lindsey Stone 2018 University of Arkansas, Fayetteville

Development And Marketing Of A Repurposed Textile Product For Homeless Individuals In Northwest Arkansas, Mckenna Whitaker, Beau Broyles, Lindsey Stone

Apparel Merchandising and Product Development Undergraduate Honors Theses

Growing concerns over waste disposal methods have led to a greater focus on recycling efforts in the textile industry. Second only to the oil industry, the textile industry continues to be one of the most wasteful among leading businesses around the world and determining ways to repurpose fashion materials could be a reasonable solution to this growing problem (Dobilaite, V., Mileriene, G., Juciene, M., & Sacevičienė, 2017). In addition to alleviating disposal issues, repurposed materials could serve the humanitarian needs of local communities, and even more importantly, could specifically benefit homeless populations. The purpose of this project was to design, execute ...


Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Desai Mayur, Lucy Ojode 2018 Texas Southern University

Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Desai Mayur, Lucy Ojode

Southwestern Business Administration Journal

Despite being a norm in contemporary organizations including in academia, there is limited understanding how multimedia technology use might impact learning. We have also seen a rise in the use of social media applications such as Facebook, tweeter, Instagram, skype, flickr, and blogging among students, but it is unclear the extent to which the academe embraces these applications. In this study, we examine the potential role of multimedia technology and social media use in the learning process. We explore the potential implications for instruction and on student learning of the marriage between multimedia technology and social media use. Focusing on ...


Leveraging Decision Making In Cyber Security Analysis Through Data Cleaning, Chen Zhong, Hong Liu, Awny Alnusair 2018 Texas Southern University

Leveraging Decision Making In Cyber Security Analysis Through Data Cleaning, Chen Zhong, Hong Liu, Awny Alnusair

Southwestern Business Administration Journal

Security Operations Centers (SOCs) have been built in many institutions for intrusion detection and incident response. A SOC employs various cyber defense technologies to continually monitor and control network traffic. Given the voluminous monitoring data, cyber security analysts need to identify suspicious network activities to detect potential attacks. As the network monitoring data are generated at a rapid speed and contain a lot of noise, analysts are so bounded by tedious and repetitive data triage tasks that they can hardly concentrate on in-depth analysis for further decision making. Therefore, it is critical to employ data cleaning methods in cyber situational ...


Branding Strategies Of A Private International School, Balasubramanian Varadarajan, Timothy Malone Dr. 2018 NES and SVB Group of Educational Institutions

Branding Strategies Of A Private International School, Balasubramanian Varadarajan, Timothy Malone Dr.

The Qualitative Report

Demand for international K-12 schools in India is growing, and this is causing competition between them. The purpose of this paper was to explore the branding strategies that private international school leaders in India use to enhance the school brand. Case study method was used where fifteen participants were interviewed from an international school in Southern part of India. Interviews were conducted with five school leaders, five teachers, and five parents using a semi-structured interview method with open-ended questions related to branding strategies. Brand-oriented organizations have internal approaches to developing their brand based on vision, mission, and values. As education ...


Keuntungan Bonus Melimpah Di Permainan Judi Online, sarana99 agen judi domino 2018 Bryant University

Keuntungan Bonus Melimpah Di Permainan Judi Online, Sarana99 Agen Judi Domino

situs terbaik

Bonus besar dalam permainan judi online menjadi daya tarik tersendiri buat seorang pemain. Jika memang demikian keadaanya, disini saya akan memberikan anda rekomendasi permainan judi online yang menyimpan bonus besar juga cara mendapatkan bonus tersebut.


Political Marketing: How Social Media Influenced The 2008-2016 U.S. Presidential Elections And Best Practices Associated, Morgan Swartley 2018 Liberty University

Political Marketing: How Social Media Influenced The 2008-2016 U.S. Presidential Elections And Best Practices Associated, Morgan Swartley

Senior Honors Theses

Political marketing has become a growing facet of marketing that has infiltrated the campaigning of U.S. presidential elections. Within this cognate of marketing, social media has become a major component of predicting election outcomes starting with the 2008 U.S. presidential election. An analysis of the social media performance of candidates from the 2008 to 2016 U.S. presidential elections reveals how the power of social media can be harnessed to increase voter participation, connect voters to offline political activity, and engage voters with candidates on a more personal note. Social media political marketing should further emphasize the candidate ...


Glossary Of Business Evidence, Paul C. Boyd 2018 Johnson & Wales University - Providence

Glossary Of Business Evidence, Paul C. Boyd

MBA Faculty Conference Papers & Journal Articles

No abstract provided.


Identifying The Influences Of Psychological Factors On Fashion Customization, Sukyung Seo 2018 Louisiana state university

Identifying The Influences Of Psychological Factors On Fashion Customization, Sukyung Seo

LSU Master's Theses

As environmental concerns have been increasing and fashion market condition has been fierce and competitive ever before due to consumers’ ever-changing fashion tastes, customization has received growing attention considering as a solution to overcome those challenges. Despite the numerous attention, research on customization has been limited to only issues from business viewpoints whereas studies from consumers’ standpoints are little.

The purpose of the study was to examine how consumers’ psychological properties (i.e., self- promotion, need for uniqueness, self-expression, social identity, self-monitoring, and other-directedness) affect buying intention of customized apparel products mediated by perceptions of customization and extended-self. To achieve ...


Living In A Gender-Binary World: Implications For A Revised Model Of Consumer Vulnerability, Kim McKeage, Elizabeth Crosby, Terri Rittenburg 2018 Hamline University

Living In A Gender-Binary World: Implications For A Revised Model Of Consumer Vulnerability, Kim Mckeage, Elizabeth Crosby, Terri Rittenburg

School of Business All Faculty Scholarship

Baker, Gentry, and Rittenburg’s (2005) model of consumer vulnerability outlines the personal, social, and structural characteristics that frame consumers’ experiences of vulnerability in the marketplace. Later applications and enhancements have expanded consumer vulnerability theory. While the theory has been applied in numerous settings, to date it has not been used to examine the ways that gender identity may intersect with market factors to produce vulnerability. Application in this setting also allows for the integration of various model enhancements, and the examination of vulnerability using a more complete formulation of the theory. Based on in-depth qualitative interviews and collages, along ...


Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh 2018 California Polytechnic State University, San Luis Obispo

Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh

Journalism

The following study investigates the strategies and tactics that are most important when developing and implementing a public relations campaign geared towards university students. It analyzes the best practices of researching, creating and evaluating awareness programs. This study serves as the basis for the “Bringing Awareness of Associated Students, Inc. Club Funding Opportunities to Cal Poly Clubs: Increasing Participation Through Public Relations” campaign. In this campaign, Associated Students, Inc (ASI) Club Services is seeking to increase awareness and participation in its club funding program. The campaign includes a situation analysis, SWOT analysis, goals, objectives, target audience, media, strategies, tactics, evaluation ...


Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge 2018 California Polytechnic State University, San Luis Obispo

Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge

Recreation, Parks, and Tourism Administration

In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study ...


How Do Small Business Innovate And Improve Competitiveness, Anirban MUKHERJEE, Hannah H. CHANG 2018 Singapore Management University

How Do Small Business Innovate And Improve Competitiveness, Anirban Mukherjee, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

No abstract provided.


Menembus Pasar Dunia Dengan Internet Marketing Dan Media Sosial.Pdf, Dwi Wahyudi 2018 University of California, San Francisco

Menembus Pasar Dunia Dengan Internet Marketing Dan Media Sosial.Pdf, Dwi Wahyudi

Dwi Wahyudi

Di bulan Februari lalu, Blogger Borneo diminta untuk menjadi pemateri dalam kegiatan Peningkatan Vokasional KUMKM Berbasis E-Commerce yang diselenggarakan di Pontianak dari tanggal 23-24 Februari 2018. Secara tidak langsung, sebagai alumni almamater Universitas Tanjungpura, Blogger Borneo telah menjadi bagian dari gerakan Bersama UNTAN Membangun Negeri yang baru-baru ini digaungkan.


Keuntungan Yang Akan Didapat Bermain Judi Secara Online, taruhan terbaik 2018 Bryant University

Keuntungan Yang Akan Didapat Bermain Judi Secara Online, Taruhan Terbaik

taruhan terbaik

dont shy, ayo baca informasi judi online ini supaya anda bisa mengenalnya lebih baik dan memperoleh lagi keuntungan besar.


Permainan Judi Online Yang Populer Di Indonesia, pokerseo situs taruhan terpercaya 2018 Bryant University

Permainan Judi Online Yang Populer Di Indonesia, Pokerseo Situs Taruhan Terpercaya

pokerseosite

inilah informasi terbaik yang mengabarkan jenis permainan judi online yang terkenal dan populer di indonesia.


Judi Poker Online Dengan Uang Asli.Docx, Sekilas Poker 2018 Selected Works

Judi Poker Online Dengan Uang Asli.Docx, Sekilas Poker

Sekilas Poker

Website sekilaspoker yang sendiri adalah satu situs infa dari agen judi poker Uang Asli yang sudah meyediakan hal yang berkaitan dengan kemurahan transaksi deposit yang dimna anda pakai beberapa bank yang lokal di Indonesia yang seperti BCA, MANDIRI, BNI, BRI serta DANAMON dengan minimum deposit yang kecil sebesar 10. 000 ribu rupiah


Agen Poker Online Indonesia Terpercaya.Docx, Luna Maya 2018 informasi online

Agen Poker Online Indonesia Terpercaya.Docx, Luna Maya

Luna Maya

Berbicara masalah permainan Agen Poker Online Indonesia Terpercaya sudah pasti tidak ada yang dapat menyangkal kalau product permainan dari website nya dengan terbuka sudah di akui dari bermacam lokasi casino on-line yang sudah datang bertandang untuk lakukan betting.


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