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The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins 2014 University of Tennessee, Knoxville

The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins

University of Tennessee Honors Thesis Projects

No abstract provided.


Willingness To Pay For Vehicle To Grid (V2g) Electric Vehicles And Their Contact Terms, George R. Parsons, Michael K. Hidrue, Willett Kempton, Meryl P. Gardner 2014 SelectedWorks

Willingness To Pay For Vehicle To Grid (V2g) Electric Vehicles And Their Contact Terms, George R. Parsons, Michael K. Hidrue, Willett Kempton, Meryl P. Gardner

George R. Parsons

Vehicle-to-grid (V2G) electric vehicles can return power stored in their batteries back to the power grid and be programmed to do so at times when the grid needs reserve power. Since providing this service can lead to payments to owners, it effectively reduces the life-cycle cost of owning an electric vehicle. Using data from a national stated preference survey, this paper presents the first study of the potential consumer demand for V2G electric vehicles. In a choice experiment, 3029 respondents compared their preferred gasoline vehicle with two V2G electric vehicles. The V2G vehicles were described by a set of electric ...


Full Radius Brand Book, Samantha M. Bowersock, Akeem Mason, Anri Olivier, Alex Leon-Khan, Cherry DelRosario, Katina Dorsey 2014 Georgia State University

Full Radius Brand Book, Samantha M. Bowersock, Akeem Mason, Anri Olivier, Alex Leon-Khan, Cherry Delrosario, Katina Dorsey

Georgia State Undergraduate Research Conference

No abstract provided.


An Investigation Of Sustainable Product Purchase Behavior: A Social Cognitive Perspective Of Consumer Action, Keith Edmund Ferguson 2014 Kennesaw State University

An Investigation Of Sustainable Product Purchase Behavior: A Social Cognitive Perspective Of Consumer Action, Keith Edmund Ferguson

Dissertations, Theses and Capstone Projects

Environmentally friendly products have been available since the 1970s receiving both praise and skepticism on the part of consumers. More recently, product focus has shifted towards a product‘s social, economic, and environmental concerns (sustainable products). While consumers admit they would buy sustainable products, this behavior is currently not occurring at the point of purchase. This research contributes to the existing literature by further exploring why a consumer‘s likelihood to purchase sustainable products is not translated into actual sales. Based on an extensive review of the extant literature a theoretical model was developed and tested using an online survey ...


Marketing Athletic Clubs, Recreation Centers And Country Clubs: Recruiting And Retaining Members Using Psychodemographics, Oscar T. McKnight, Ronald Paugh, Jordan McKnight, Lily Zuccaro, Gina Tornabene 2014 SelectedWorks

Marketing Athletic Clubs, Recreation Centers And Country Clubs: Recruiting And Retaining Members Using Psychodemographics, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Lily Zuccaro, Gina Tornabene

Oscar T McKnight Ph.D.

Membership recruitment and retention is critical to fitness facilities managers and often the primacy of product and service offerings is overemphasized. This research indicates that consumer psychodemographics are more important in determining membership. A 'SIT-UPS' routine is offered to assist managers in marketing and membership initiatives.


The Olive Tree, Volume 22, Issue 1, 2014 The University of Maine

The Olive Tree, Volume 22, Issue 1

The Olive Tree

The Spring 2014 Olive Tree features articles about library projects, collections, technological innovations, and events at Fogler Library, University of Maine.


Content Marketing Enhances Public Relations Strategies Through Social Media To Increase Market Shares For Businesses, Kelsey Donofrio 2014 California Polytechnic State University

Content Marketing Enhances Public Relations Strategies Through Social Media To Increase Market Shares For Businesses, Kelsey Donofrio

Journalism

This paper is the about the study of content marketing and the value it brings to companies. There will be discussion on the elements and tactics of content marketing that will help a business become successful. The data, to support this study, will come from working professionals in the marketing and public relations industry, as well as additional research from books and articles. This paper will discuss why written word and infographics are the best and most commonly used tactic, and why content marketing is a great tool for companies to connect and inform their consumers, on a themselves or ...


What Makes A Homepage Effective – Aals 2014 Presentation, Leslie R. Steinberg, Steven Barnes, Roger Skalbeck 2014 Georgetown University Law Center

What Makes A Homepage Effective – Aals 2014 Presentation, Leslie R. Steinberg, Steven Barnes, Roger Skalbeck

Georgetown Law Faculty Publications and Other Works

As the approach to website development is constantly evolving to accommodate the latest technology, what are the best practices in law school home page design? Speakers will include Roger Skalbeck, author of the annual "Top 10 Law School Home Pages" ranking, who will explain the methodology, analysis and trends related to the study, and Steven Barnes, who will share the award-winning approach used at Penn Law to earn accolades from key constituencies, tie for #1 in “The Top 10 Home Pages” and earn a 2013 Webby People’s Voice Award.


Social Networks Among Auction Bidders: The Role Of Key Bidders And Structural Properties On Auction Prices, Mayukh Dass, Srinivas K. REDDY, Dawn Iacobucci 2014 Singapore Management University

Social Networks Among Auction Bidders: The Role Of Key Bidders And Structural Properties On Auction Prices, Mayukh Dass, Srinivas K. Reddy, Dawn Iacobucci

Research Collection Lee Kong Chian School Of Business

Auctions have been studied extensively as an economic marketplace. The economist’s focus is on modeling final sales prices, but the processes that give rise to those outcomes are rarely studied in great detail. This research is intended to provide that complementary perspective. We show how the interactions between bidders in an auction unfold in a dynamic pattern of bids and counter-bids, and thereby over the duration of an auction, create a network structure. The auction network contributes significantly to models of price dynamics and the network predicts final sales prices better than economic (non-network) indicators alone. In addition, network ...


Read Poster - Vaughn Williams, Director Of Athletics, Amy Thompson 2014 Kennesaw State University

Read Poster - Vaughn Williams, Director Of Athletics, Amy Thompson

Library Marketing Materials

READ Poster, featuring Vaughn Williams, Director of Athletics at Kennesaw State University.

Book: The Servant: A Simple Story About the True Essence of Leadership, by James C. Hunter. Rocklin, CA: Prima Publishing, 1998.


Read Poster - Dr. Ken Harmon, Provost And Vp For Academic Affairs, Amy Thompson 2014 Kennesaw State University

Read Poster - Dr. Ken Harmon, Provost And Vp For Academic Affairs, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. Ken Harmon, Provost and Vice President for Academic Affairs and Professor of Accounting.

Book: Stumbling on Happiness, by Daniel Gilbert. New York: Knopf, 2006.


The Online Advertising And Tracking Industry: Technology, Business Model, And Market Structure, Henk LM Kox 2014 SelectedWorks

The Online Advertising And Tracking Industry: Technology, Business Model, And Market Structure, Henk Lm Kox

Henk LM Kox

This research note provides information on the Internet advertising and tracking industry: market structure, business model, targeting technologies, performance criteria, payment structures, main welfare aspects, and recent market trends.


Towards A Model For Integrating Management And Communications Theory In Sustainability/Csr Research, LIsa Koep, Aidan O'Driscoll 2014 Dublin Institute of Technology

Towards A Model For Integrating Management And Communications Theory In Sustainability/Csr Research, Lisa Koep, Aidan O'Driscoll

Conference papers

To answer the question of how organisations should communicate effectively their sustainability and CSR claims, this paper adopts a broadened integrative approach. It proposes a model to identify and assess the linkages and relationships between the management of sustainability/CSR – in particular, the stage of a firm’s adoption of sustainability/CSR principles and practice – and the type and approach of marketing and corporate communications most appropriate and efficacious for this stage. The paper identifies the substantial body of work currently available on the management and communication of sustainability/CSR. Further, it highlights the importance of understanding the ethical and ...


A Dynamic View Of Cultural Influence: A Review, Donnel A. Briley, Robert S. Wyer Jr., En Li 2014 SelectedWorks

A Dynamic View Of Cultural Influence: A Review, Donnel A. Briley, Robert S. Wyer Jr., En Li

Donnel A Briley

Static models of culture’s influence have given way to a dynamic view, which identifies not only differences across cultures in people’s judgments and decisions, but also the situations and conditions in which these differences do or do not appear. Theory and evidence developed from a cognitive psychological perspective underlie this dynamic approach, including research emerging from the “dynamic constructivist” and “situated cognition” models. In the present review, we focus on findings that confirm the utility of this cognitively oriented approach, and briefly discuss the advantages and complementary nature of the “social collective” and neuroscience approaches to understanding culture.


Pan American Airlines "Happy Landings!" Breakfast Menu, Pan American Airlines 2014 Johnson & Wales University

Pan American Airlines "Happy Landings!" Breakfast Menu, Pan American Airlines

Airline Menus

No abstract provided.


Horizon House Restaurant, International Airport, Houston, Texas, Houston International Airport 2014 Johnson & Wales University

Horizon House Restaurant, International Airport, Houston, Texas, Houston International Airport

Airline Menus

No abstract provided.


Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham 2014 University of Kentucky

Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham

Theses and Dissertations--Communication

This paper focuses on the problem of collapsed “stay in the market” (SIM) beliefs during financial crises. The primary purpose of this investigation was to ascertain whether or not inoculation messages represent a viable communication strategy to preemptively protect SIM beliefs during forthcoming financial crises. Ancillary purposes of this study were to further investigate the role of print and video crises, explicit instructions regarding post-inoculation talk (PIT), and gain and loss frame inoculation messages on the inoculation process. This study used a between subjects factorial design (3 x 2 plus four additional conditions) to explore ten hypotheses. Data collected from ...


Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly 2014 Georgia Southern University

Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly

University Honors Program Theses

The Internet and social media are changing the way that people interact with the world around them everyday. Individuals are able to learn more about the products they use, places they visit, and other people within their network by simply turning on their computer, smart phone, or tablet. Thanks to this great utility, institutions of higher education around the world are using social media to interact with and market themselves to faculty, students, and even prospective students. After all, universities are aiming to prove that their product can add value to the lives of stakeholders while providing them with benefits ...


Should It Be Green Or Not? Investigating What Constitutes Prototypical Packaging Design For Organic Food, Polymeros Chrysochou, Alexandra Festila, Aleksandra Georgieva, Diana Todorova 2014 SelectedWorks

Should It Be Green Or Not? Investigating What Constitutes Prototypical Packaging Design For Organic Food, Polymeros Chrysochou, Alexandra Festila, Aleksandra Georgieva, Diana Todorova

Polymeros Chrysochou

The market for organic food products showed impressive growth rates in 2010, accounting for 59 billion US dollars (Sahota, 2012). This high growth is underpinned by an increased availability of organic food products through big retail chains and by following similar marketing strategies to conventional brands. Hence, communication at the point of sale that the product is organic is of increased importance in order to be distinguished from conventional ones. Packaging is among those marketing tools that contribute in brand differentiation and establish brand identity and, since most of the food choices are made in store, it represents the only ...


Adoption Of Social Media Marketing Among Professionals, Liana Moran 2014 Georgia Southern University

Adoption Of Social Media Marketing Among Professionals, Liana Moran

University Honors Program Theses

Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing ...


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