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Shu Procures 3d Printer For Use In Curriculum, Enda McGovern 2014 Sacred Heart University

Shu Procures 3d Printer For Use In Curriculum, Enda Mcgovern

Enda McGovern

Sacred Heart University’s John F. Welch College of Business has purchased a 3D printer for SHU professors and students to use as a tool of innovation in classrooms and for academic projects. The idea for procuring the printer came from Enda McGovern, associate professor of marketing and sport management, who is implementing the technology into his marketing principles course this fall.


Bit.Ly, Your Tinyurl Is Awe.Sm! Reinforcing Your Brand With A Custom Url Shortener, Robert L. Nunez II, Rebecca J. Hall 2014 Marquette University

Bit.Ly, Your Tinyurl Is Awe.Sm! Reinforcing Your Brand With A Custom Url Shortener, Robert L. Nunez Ii, Rebecca J. Hall

Robert L Nunez II

After migrating to the campus hosted CMS the UW-Milwaukee, School of Information Studies web team quickly realized that they needed a service that would allow them to create custom shortened URLs for marketing. Within 1 day, the team was able to produce a service that was equivalent to that of Bit.ly, that not only allows them to create shortened URLs, but also track their clicks, the audience reached, reinforce their brand, and much, much more. This poster will show the teams efforts in meeting this goal and the benefits of not relying on a 3rd party service.


Reducing Cheating Opportunities In Online Test, Dale Varble 2014 Kennesaw State University

Reducing Cheating Opportunities In Online Test, Dale Varble

Atlantic Marketing Journal

Abstract

This paper focuses on reducing cheating opportunities of online test assessment. Increasing use of online test in all course presentation formats (online, blended/hybrid or facilitated) has elevated faculty concerns of cheating. Efforts by educators to reduce cheating have been ongoing and with some success but, as the results of a study reported here more is needed.

Two sections of a course, one online and one onsite were offered the same semester, with the same instructor, syllabus, textbook and tests. The online students took all tests online. The onsite students took all exams online except the last two tests ...


Designing Experiential Learning Projects For Teaching Marketing Courses, Intekhab (Ian) Alam 2014 Kennesaw State University

Designing Experiential Learning Projects For Teaching Marketing Courses, Intekhab (Ian) Alam

Atlantic Marketing Journal

Business schools are putting more emphasis on the improvement of teaching and learning methods to better prepare their graduates and meet the industry demands. This improvement has been sought through the use of face to face teaching approach blended with industry projects and experiential exercises. This study reports on a similar effort initiated in teaching the international marketing course in an undergraduate business program. An experiment is conducted in which a combination of face to face classroom and experiential learning project is used. Through this experiment, the author describes a semester-long, international marketing project that is structured to elicit active ...


Virtual Study Abroad: A Case Study, John Lipinski 2014 Kennesaw State University

Virtual Study Abroad: A Case Study, John Lipinski

Atlantic Marketing Journal

Over 90 percent of US universities sponsor study abroad programs. Students are encouraged to engage in such programs to enhance their educational experience and increase their global awareness in our interconnected world. However, despite these efforts, students who engage in such programs are a rarity. Only 1% of US students pursue a study abroad experience each academic year. In order to address this and make key aspects of the study abroad experience available to a wider range of students, two professors decided to link their classrooms, separated by 5,102 miles, via teleconference and create a virtual study abroad class.


The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, Jung-Im Seo, Grace W. Namwamba 2014 Kennesaw State University

The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, Jung-Im Seo, Grace W. Namwamba

Atlantic Marketing Journal

We investigated the clothing shopping behaviors of male college students. This study is significant because there is limited published research on the shopping behavior of male college students in the area of two correlative product involvement and store type and yet, there is a large increase in market share of male apparel products. Male college students (n=285) were surveyed via questionnaire. MANOVA and ANOVA were used to analyze the data. This research revealed that male college students are highly concerned about their physical appearance and clothing. The findings of this study demonstrate that male college students have unique shopping ...


Forecasting Demand: Sensitivity Analysis Of Financial Assumptions Using Ms Excel, Gary B. Roberts, Kirk C. Heriot 2014 Kennesaw State University

Forecasting Demand: Sensitivity Analysis Of Financial Assumptions Using Ms Excel, Gary B. Roberts, Kirk C. Heriot

Atlantic Marketing Journal

According to research on entrepreneurship education, the creation of a business plan is the most popular teaching method (Solomon, 2007). Textbooks in the field will often have a chapter devoted to the contents of the business plan and separate chapters about important elements of a business plan such as marketing, finance, and operations. Instructors must prepare their students for arduous task of writing all of the parts of the business plan within a team.

One of the most challenging aspects of a business plan is the financial projections. Clearly, if an entrepreneurial team intends to present their plan to a ...


A Sound Idea: A Theory-Based Synthesis And Explanadum Supporting The Use Of Music In Marketing Strategy, Anthony H. Kerr, Neel Das 2014 Kennesaw State University

A Sound Idea: A Theory-Based Synthesis And Explanadum Supporting The Use Of Music In Marketing Strategy, Anthony H. Kerr, Neel Das

Atlantic Marketing Journal

A review and synthesis of research literature regarding the role and influence of music on advertising effectiveness and in-store shopper moods and behavior is presented. A conceptual model is presented, with strong theoretical support found in classical conditioning, information processing, involvement, and mood states literature. The authors posit that a retailer should use a dual, concomitant music strategy as a component of an overall advertising and in-store marketing promotion plan. This strategy is presented in what the authors refer to as the Music Affect Model. While using the positive affects of music on consumer purchasing behavior as its core source ...


Like It, Love It, Or Gotta Have It: Relating Materialism And Attachment, Rebecca Dingus 2014 Kennesaw State University

Like It, Love It, Or Gotta Have It: Relating Materialism And Attachment, Rebecca Dingus

Atlantic Marketing Journal

No abstract provided.


A Process-Focused Method To Accelerate Sales Skill Development, R. Charles Viosca, K. Chris Cox 2014 Kennesaw State University

A Process-Focused Method To Accelerate Sales Skill Development, R. Charles Viosca, K. Chris Cox

Atlantic Marketing Journal

Role-play scenarios have long been used for developing selling skills. This paper examines how role-play scenarios affect the learning process and proposes an innovative, process-focused method for accelerating skill development. Drawing insights from Cognitive Load Theory, it is hypothesized that complex role play scenarios—while perhaps more realistic—inhibit initial skill development. Alternatively, simpler scenarios make it possible to increase cognitive load germane to the selling process, and accelerate development of selling skills. A preliminary test of this hypothesis provides support for the process-focused method. The paper includes suggestions to further increase the effectiveness of the process-focused method.


The Moderating Role Of Mindfulness In New Product Evaluation, Mary E. Schramm, Michael Y. Hu 2014 Kennesaw State University

The Moderating Role Of Mindfulness In New Product Evaluation, Mary E. Schramm, Michael Y. Hu

Atlantic Marketing Journal

Mindfulness has the potential to affect new product evaluation since consumers with a higher propensity for mindfulness are more likely to notice and accept differences between existing and new products. This research references piecemeal/category-based processing theory to study the moderating effect of individual mindfulness on information processing in the presence of product category knowledge. We find that mindfulness does not have a direct effect on processing style. However, mindfulness does moderate the relationship between product category knowledge and processing style. Understanding underlying factors during information processing provides important insights for marketers as they implement marketing strategies.


Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers, Brian A. Zinser, Gary J. Brunswick 2014 SelectedWorks

Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers, Brian A. Zinser, Gary J. Brunswick

Brian A Zinser

The phenomenon known as out-shopping behavior (also known as intermarket patronage) is further explored and analyzed within the context of international cross-border consumer behavior. The authors provide an extensive literature review and a set of research hypotheses, as well as a suggested research methodology, and argue that this research will allow for significant contributions to the literature on out-shopping, international cross-border shopping, and services marketing.


Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers, Brian A. Zinser, Gary Brunswick 2014 Northern Michigan University

Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers, Brian A. Zinser, Gary Brunswick

Journal Articles

The phenomenon known as out-shopping behavior (also known as intermarket patronage) is further explored and analyzed within the context of international cross-border consumer behavior. The authors provide an extensive literature review and a set of research hypotheses, as well as a suggested research methodology, and argue that this research will allow for significant contributions to the literature on out-shopping, international cross-border shopping, and services marketing.


Assessment Of The Mankato Area's Young Adult Population's Knowledge Of Mall Video Mining For Marketing Research, Tyler S. Goodmanson, Brett E. Fleck, Emily A. Johnson 2014 Minnesota State University, Mankato

Assessment Of The Mankato Area's Young Adult Population's Knowledge Of Mall Video Mining For Marketing Research, Tyler S. Goodmanson, Brett E. Fleck, Emily A. Johnson

Journal of Undergraduate Research at Minnesota State University, Mankato

The most modern form of gathering marketing information is not as new as many people believe. The trepidation of Big Brother’s cameras watching down on us puts a chill down most peoples’ backs. In numerous mall stores, cameras are located in each store and are examining you. Most believe that the cameras are positioned for the purpose of shoplifting and crime, but the truth is many are also used for the purpose of marketing. Video mining as it is known has emerged as the latest method of conducting market research. The stores that are participating in this study are ...


The Relationship Between Social Media Use And Consumer Brand Engagement, Joshua Stein 2014 Minnesota State University, Mankato

The Relationship Between Social Media Use And Consumer Brand Engagement, Joshua Stein

Journal of Undergraduate Research at Minnesota State University, Mankato

The use of social media by businesses as a communication tool has grown rapidly in recent years. Despite this rapid adoption, little is known about the use of social media among consumers and its effect on brand behavior. This research study aims to fill this gap by investigating the relationship between social media use and consumer brand engagement. To conduct this research, an on-line survey was administered through Survey Monkey to 60 undergraduates ranging in age from 18-24 through a snowball method. Survey questions included: extent of social media use, willingness to engage with brands, views on online vs. offline ...


Factors Which Influence The Job Market Decision: The Role Of Faculty As A Knowledge Broker, Wiliam A. Weeks, Brian Rutherford, James Boles, Terry W. Loe 2014 Kennesaw State University

Factors Which Influence The Job Market Decision: The Role Of Faculty As A Knowledge Broker, Wiliam A. Weeks, Brian Rutherford, James Boles, Terry W. Loe

Faculty Publications

This study examines the perceptions of students, recruiters, and faculty regarding the importance of various workplace attributes to students who are entering the job market. Furthermore, this study discusses the important role that faculty can play as a knowledge broker with both students and recruiters. Looking at students’ Top 10 attributes, we found there is a significant difference between students and faculty perceptions for (1) job satisfaction, (2) company culture, (3) company’s employee treatment, (4) training program, (5) company growth potential, and (6) company financial stability. In each case, the faculty underestimated the importance of these attributes to the ...


State Space Modelling Of Dynamic Choice Behavior With Habit Persistence, Kang Bok Lee 2014 University of Tennessee, Knoxville

State Space Modelling Of Dynamic Choice Behavior With Habit Persistence, Kang Bok Lee

Doctoral Dissertations

In this dissertation, I present a new approach to capturing dependence across time in dynamic choice data. To achieve this, I develop a state space dynamic choice model and a novel algorithm to fit the data. Instead of capturing dependence in outcomes through lagged response variables, referred to as state dependence, I introduce a lagged utility term through the latent state equation. The lagged utility term captures habit persistence, which has not been explored directly in earlier models (Heckman, 1981b). The autoregressive nature of the lagged utility provides a significantly richer summary of prior utility than a lagged outcome variable ...


Exploring The Consequences Of Shopper-Facing Technologies: Their Effect On Shopper Experiences And Shopping Outcomes, Brian Ijams Spaid 2014 University of Tennessee, Knoxville

Exploring The Consequences Of Shopper-Facing Technologies: Their Effect On Shopper Experiences And Shopping Outcomes, Brian Ijams Spaid

Doctoral Dissertations

Just as technology has influenced nearly every facet of the modern consumer’s life, it is also significantly changing how those consumers shop and how it influences their purchase decisions. Understanding how technology impacts these shoppers within the retail environment is crucial for retail managers who are expected to deploy and manage these sources of continuous change.

The purpose of this dissertation is to explore the phenomenon of shoppers experiencing technology in the retail environment. Specifically, our primary goal is to understand how shopper-facing technologies impact shoppers’ experiences and behaviors and subsequently affect outcome variables that matter to retailers. To ...


Bowman, Johnston & Company (New York, New York) (Sc 2853), Manuscripts & Folklife Archives 2014 Western Kentucky University

Bowman, Johnston & Company (New York, New York) (Sc 2853), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2853. Letter, 1 July 1840, of Bowman, Johnston & Company, New York, to P. W. Vaughan and Son, Greensburg, Kentucky commenting on the tobacco market; also letter, 20 November 1840 with particulars of a recent sale of 35 hogsheads of tobacco on account.


Is Food Marketing Making Us Fat? Fat Cats Vs Dogmatists., Stephen S. Holden 2014 Bond University

Is Food Marketing Making Us Fat? Fat Cats Vs Dogmatists., Stephen S. Holden

Stephen S Holden

For many, it seems obvious that food marketing is making us fat. The anger and outrage that was once evoked by tobacco companies is now being repackaged and aimed at ‘Big Food’ (Hennessy, 2014). But is it justified, is food marketing the cause of obesity? And in any case, does outrage and dogmatism help solve the problem? This paper suggests that blaming the marketers, both Big Food and "lazy leisure", is a disputable claim, and dangerously shifts responsibility from individuals to external agents.


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