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Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell 2017 University of Akron

Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell

Honors Research Projects

The following reports discuss the geographical preferences of Millennials in relation to job selection preferences. Our team analyzed the moving trends of Millennials in both Ohio and the United States to determine what factors influence this decision. Collectively, our team concluded that in order to successfully recruit Millennials, companies must offer benefit packages that center around work-life balance. This entails not just highlighting what a job requires technically, but opportunities for leadership development, social activities outside of work, and more. To recruit this upcoming talent, companies need a holistic approach that convinces Millennials that working for their company creates a ...


Honors Project- Goodyear, Alexa Moeller, Sara Kleines, Kristyn Gawdyda, Logan Hershberger, Casey Lauber 2017 University of Akron

Honors Project- Goodyear, Alexa Moeller, Sara Kleines, Kristyn Gawdyda, Logan Hershberger, Casey Lauber

Honors Research Projects

The Goodyear Tire and Rubber Company is investigating whether or not their soybean oil tires should be advertised as such to the public. This paper discusses the various research methods that were used to come up with reccomendations to Goodyear. Some of these methods include secondary search, store observations, a survey, and a focus group. With the recommendations outlined in the paper, The Goodyear Tire and Rubber Company can assure great success with their soybean oil tires.


The Effectiveness Of Supply Chain Transparency Among Consumers, Audrey McClain 2016 University of Arkansas, Fayetteville

The Effectiveness Of Supply Chain Transparency Among Consumers, Audrey Mcclain

Supply Chain Management Undergraduate Honors Theses

This study seeks to understand the impact that a business’s level of transparency may have on consumers. Extant research and literature suggests a relationship between transparency and consumer confidence. However, though a relationship exists, there is reason to believe that many consumers do not use the transparency efforts they demand. This study hypothesizes that there is in fact a demand for transparency, but ultimately, consumers do not use the transparency efforts that they call for. A survey was created for the purpose of this study and its results were analyzed and then compared against the hypotheses laid out in ...


Implications Of Changes (Structural And Market) On Farm Management And Marketing Research, George R. Allen, Lester S. Kellogg, G. Edward Schuh, Vernon W. Pherson, Reynold P. Dahl, Rex F. Daly, Dale E. Hathaway, Neil E. Harl, Earl O. Heady, A. Gordon Ball, Glenn L. Johnson, Dale O. Anderson, Lowell D. Hill, John C. Redman, Robert W. Rudd, B. F. Jones, A. Allen Schmid, Karl A. Fox, George D. Irwin, R. L. Kohls, John E. Lee Jr., Thomas T. Stout 2016 W.R. Grace

Implications Of Changes (Structural And Market) On Farm Management And Marketing Research, George R. Allen, Lester S. Kellogg, G. Edward Schuh, Vernon W. Pherson, Reynold P. Dahl, Rex F. Daly, Dale E. Hathaway, Neil E. Harl, Earl O. Heady, A. Gordon Ball, Glenn L. Johnson, Dale O. Anderson, Lowell D. Hill, John C. Redman, Robert W. Rudd, B. F. Jones, A. Allen Schmid, Karl A. Fox, George D. Irwin, R. L. Kohls, John E. Lee Jr., Thomas T. Stout

Neil Harl

This conference was really an outgrowth of an earlier conference on Structural Changes in Commercial Agriculture (CAED Report 24) held in Chicago, April 12-14, 1965. While the earlier conference emphasized structural changes in the agricultural industry and their implications for education and extension, the 1967 conference focused on research.


International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. McFarlin 2016 University of Dayton

International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin

Paul B. Sweeney

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce.

Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management:

  • Understanding the broad context of international business, including the critical trends ...


Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr 2016 International Hellenic University

Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr

Journal of Applied Packaging Research

Purpose – The aim of this research is to explore the benefits of a customer based approach on food packaging design. A case study of a small production honey brand is used.

Design/methodology/approach – For the design process, a survey that involved visual elements was conducted as an online questionnaire. The final size of the sample consists of 285 questionnaires.

Findings – The research findings indicate that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive sales ...


Improving Data Quality And Avoiding Pitfalls Of Online Text-Based Focus Groups: A Practical Guide, Lilla Vicsek 2016 Institute of Sociology and Social Policy, Corvinus University of Budapest

Improving Data Quality And Avoiding Pitfalls Of Online Text-Based Focus Groups: A Practical Guide, Lilla Vicsek

The Qualitative Report

Despite the fact that there are several practical advantages of online typed focus groups, this type of group questioning has not spread as widely as had been expected when it appeared as a new research option. One of the reasons for that might be that a major risk of these text-based focus groups is inadequate data quality. Unless certain measures are taken to prevent this, an analysis can face the problem of not being rich enough and not digging deep enough – which are often important criteria for good qualitative analysis. This article discusses how to deal with the problem and ...


T-Shirt Design, Drew Griffiths 2016 Macro Business

T-Shirt Design, Drew Griffiths

Drew Griffiths

New MMA grappling top design. Can also be seen here.


Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta 2016 IBS Hyderabad, Icfai Foundation for Higher Education University

Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta

The Qualitative Report

Fashion not only forms an important part of everyday consumption decisions, but also plays an important role in all daily events such as, the clothing we wear, how we think and also what we eat and where we eat. In realism, fashion is an outcome of a dynamic culture and common shifts in the tastes and style of individuals. The center of the debate appears to be that branded fashion accessories involvement is likely to be associated with differences in sensitivity to one’s social surroundings (Auty & Elliott, 1998). The question is: “Whether involvement in fashion accessories with its strong ...


Volume 21 Issue 4 Introduction, Joan Petit 2016 Portland State University

Volume 21 Issue 4 Introduction, Joan Petit

Joan Petit

Oregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the formal training and expertise to do this well—marketing is not a class offered in all library school programs—and, even with appropriate training, we may lack the budget and staff to implement a large-scale marketing ...


Designing A Hybrid Experience: The Effect Of Experience Structure On Consumers' Evaluations, Juan Wang 2016 The University of Western Ontario

Designing A Hybrid Experience: The Effect Of Experience Structure On Consumers' Evaluations, Juan Wang

Electronic Thesis and Dissertation Repository

A hybrid experience refers to an experience that is composed of two or more separable constituent experiences that are traditionally consumed independently of one another. A good example is an educational trip where sightseeing tours and educational engagements are combined in a single market offering for consumers. In this dissertation, I consider whether the structure of a hybrid experience impacts its evaluation. Through six experiments, I demonstrate that alternately structured hybrid experiences (e.g., partaking in both sightseeing tours and educational engagements within each day of a six-day trip) are more favourably evaluated than sequentially structured ones (e.g., completing ...


Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr 2016 Cape Peninsula University of Technology

Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr

The African Journal of Information Systems

Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used ...


An Alternate Functionality Reality, Harold R. Weinberg 2016 University of Kentucky College of Law

An Alternate Functionality Reality, Harold R. Weinberg

Journal of Intellectual Property Law

The Supreme Court last addressed trade dress law’s functionality doctrine in TrafFix Devices, Inc. v. Marketing Displays, Inc. decided in 2001. This article applies content analysis to data from post-TrafFix functionality cases to provide insights concerning the functionality doctrine. It emphasizes data from cases concerning motions for summary judgment and preliminary injunction. The analysis employs two conceptual constructs: a “useful/aesthetic continuum” and “mixed-character” design features. The article also considers data in light of a “two-bar mandate” and two principles: “useful-scarcity” and “aesthetic-abundance.” It concludes with observations concerning the post-TrafFix functionality doctrine and suggestions for improving its ...


A New Clustering Methodology For The Analysis Of Sorted Or Categorized Stimuli, Wayne S. Desarbo, Kamel Jedidi, Michael D. Johnson 2016 University of Michigan-Ann Arbor

A New Clustering Methodology For The Analysis Of Sorted Or Categorized Stimuli, Wayne S. Desarbo, Kamel Jedidi, Michael D. Johnson

Michael D. Johnson

This paper introduces a new stochastic clustering methodology devised for the analysis of categorized or sorted data. The methodology reveals consumers' common category knowledge as well as individual differences in using this knowledge for classifying brands in a designated product class. A small study involving the categorization of 28 brands of U.S. automobiles is presented where the results of the proposed methodology are compared with those obtained from KMEANS clustering. Finally, directions for future research are discussed.


Branding Hotels, Chekitan Dev 2016 Cornell University School of Hotel Administration

Branding Hotels, Chekitan Dev

Chekitan Dev

[Excerpt] The hotel business has become a business of brands. Price Waterhouse Coopers estimates that there are over 300 hotel brands today with no one brand dominating the market. Every major brand management issue (brand extensions, global brand expansion, re-branding, un-branding, co-branding, brand portfolio development, brand acquisitions, new brand development, etc.) is being explored. An understanding of the competitive context and intra-and inter-brand dynamics will help owners, operators, asset managers, suppliers and litigators, as well as new entrants into the business make better and more informed brand management decisions.


Seven Lessons In Partnership: How A Hospital And A Happiness Organization Teamed To Decrease Practitioner Burnout, Increase Practitioner Well-Being And Improve Patient Satisfaction, Nancy O'Brien, Linda Saggau 2016 Experience Happiness, LLC

Seven Lessons In Partnership: How A Hospital And A Happiness Organization Teamed To Decrease Practitioner Burnout, Increase Practitioner Well-Being And Improve Patient Satisfaction, Nancy O'Brien, Linda Saggau

Interdisciplinary Journal of Partnership Studies

Nancy O’Brien and Linda Saggau, co-founders of Experience Happiness, LLC., and co-developers of The Happiness Practice™ (THP), share key discoveries derived from the partnership between Hennepin County Medical Center (HCMC) and Experience Happiness (EH) which focused on using THP as an intervention to increase Emergency Department and Urgent Care practitioner well-being and happiness in order to reduce the signs and symptoms of burnout and improve patient experience and satisfaction. This article includes a case study demonstrating the efficacy of the 6-month THP intervention, as well as an overview of THP and seven valuable partnership lessons to encourage and guide ...


Transparency In The Fast-Food Industry: Utilizing Mobile To Capture New Audiences, Mary Dundon 2016 California Polytechnic State University, San Luis Obispo

Transparency In The Fast-Food Industry: Utilizing Mobile To Capture New Audiences, Mary Dundon

Journalism

No abstract provided.


Communicating With Library Donors, Marilyn K. Moody 2016 Portland State University

Communicating With Library Donors, Marilyn K. Moody

Library Faculty Publications and Presentations

How do you communicate effectively with donors and potential donors? What does that communication look like? Libraries often envision donor communications as including only direct fundraising requests. Communications with donors, however, encompass a wide range of activities, is ongoing, and may even span decades with an individual donor. Library staff not directly involved with fundraising may not even think about donors as part of their user audience, but almost everyone who works in a library has a potential role in communicating with donors.


Support The Library, Support The University: Communicating The Value And Impact Of The Library, Marilyn K. Moody 2016 Portland State University

Support The Library, Support The University: Communicating The Value And Impact Of The Library, Marilyn K. Moody

Library Faculty Publications and Presentations

What is the value and impact of the library on the university, and how do you communicate it to others? How do you frame the conversation about library value with both external and internal audiences? Given the rapidly changing library and higher education environment, what are meaningful ways to discuss the value of libraries with donors and alumni whose own experiences as students may have been very different? What key messages about the library engage and resonate, and how can you identify and convey those messages?


Library Marketing And Communications (Full Issue), 2016 Pacific University

Library Marketing And Communications (Full Issue)

OLA Quarterly

This issue of the OLA Quarterly focuses on library marketing and communications in Oregon libraries. Oregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the formal training and expertise to do this well—marketing is not a class offered in all library school programs—and, even ...


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