Business Commons^™

The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene

Theses, Dissertations and Capstones

This research study examines the effect of social media, particularly Facebook and Twitter, on the purchasing habits of college students by testing for correlations between recommendations on social media and consumption patterns. Moreover, the research also examines the role of gender and social media usage frequency on consumption patterns. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. Furthermore, gender has an impact on both social networking sites. Additionally, this study found the higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.

The Innovative Success That Is Apple, Inc., Katherine Johnson, Yang Li, Hang Phan, Jason Singer, Hoang Trinh

Theses, Dissertations and Capstones

Apple, Inc. has been a successful company for years now. However, the company faces issues just like any other company. How Apple responds to these issues is in conjunction to the strengths and weaknesses of the firm. The business-level strategy of Apple also has much to do with how the company approaches various situations. The diversity and organization of the firm itself helps to address any issues that may arise. Competing in high level competitive industries also requires Apple Inc. changing day by day in order to overcome its competitors.

Business Plan For A Korean Fine-Dining Restaurant In Las Vegas, Jihoon Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Korean food industry is enjoying international attention and growth as the Korean government’s globalization efforts spur the development of Korean restaurants in international markets such as the United States (Korean Food Foundation, 2013). Korean cuisine is being branded as healthy food that harmonizes nutrition and flavor (Jang & Ha, 2009). Now is the time to start new Korean restaurants in the U.S.’s ethnic cuisine market. This paper provides a business plan focusing on a fine-dining Korean restaurant operation in the Las Vegas market, which is currently devoid of such an operation.

A Review Of Studies On Luxury Hotels Over The Past Two Decades, Yin Chu

Graduate Theses and Dissertations

The purpose of this study was to identify current research trends and clarify the changing direction of studies on luxury hotels. Scholarly studies published between 1994 and 2014 were examined through content analysis, using such keywords as "luxury hotels", "deluxe hotels", "upscale hotels", "high-end hotels", and "four- or five-star hotels". The contributions were then screened to focus on luxury hotel-centered topics. The search revealed 70 qualified scholarly research articles. Conceptual studies were limited, with empirical studies representing a majority of the luxury hotel researches. The luxury hotel researches that were identified were categorized into nine groups by research themes: marketing ...

Essential Skills For Leadership Effectiveness In Diverse Workplace Development, Szu-Fang Chuang

Online Journal for Workforce Education and Development

Globalization, technology advances, and diversity have greatly influenced international business and multinational management operations. Global managers cannot consistently apply traditional leadership when dealing with multiple cultural conflicts and managing international employees in the rapidly changed diverse workplace. This study is an initial effort to examine the new looks of leadership in the diverse workplace development and identify essential leadership skills demanded in a global context. Global leaders need to develop cultural awareness, global mindset, interpersonal skill and effective manager-employee relationship in facing the changes and challenges of the global market. Eleven essential leadership skills for the global leaders to promote ...

The Benefits And Challenges Hospitality Management Students Experience By Working In Conjunction With Completing Their Studies, Donald G. Schoffstall

Graduate Theses and Dissertations

Previous researchers have suggested that in order to be successful in the hospitality industry, students need to obtain work experience in addition to completing their degrees. Although the benefit of gaining such experience from the industry viewpoint has been well documented, few studies have assessed the benefits and challenges faced by students. The purpose of this research study was to examine the benefits and challenges hospitality students may be confronted with when they work while completing their degrees.

Web-based questionnaires were utilized to gather the responses of hospitality students and hospitality graduates in this nationwide study that included 31 hospitality ...

Autonomous Vehicles And Commercial Real Estate, Jason Henderson, Jason Spencer

Cornell Real Estate Review

Hardly a day goes by without the release of a handful of news stories about autonomous vehicles (or AVs for short). The proverbial “tipping point” of awareness has been reached in the public consciousness as AV technology is quickly becoming the new focus of firms from Silicon Valley to Detroit and beyond. Automation has, and will continue to have far-reaching implications for many human activities, but for driving, the technology is here. Google has been in talks with automaker Ford (1), Elon Musk has declared that Tesla will have the appropriate technology in two years (2), GM is paired-up with ...

A Research Proposal: The Relationship Between Customer Satisfaction And Consumer Loyalty, Jiana Daikh

MBA Student Scholarship

The purpose of this research is to study the relationship between customer satisfaction and consumer loyalty and apply its relationship into all the market industries including products and services, particularly in financial institutions. Preliminary sample data (N=80) will be collected from faculties and students at Johnson and Wales University of all ethnicities, national and international students. The hypothesis of the study is developed as H1: There is a significant positive relationship between customer loyalty and customer satisfaction. A t-test for independent samples is used to address the hypothesis. The discussion of the study indicated that there is a significant ...

Segmenting And Targeting Your Market: Strategies And Limitations, Michael Lynn

Articles and Chapters

[Excerpt] Almost any marketing textbook will tell you that the key to successful marketing can be summed up by the STP strategy—that is, segmentation, targeting, and positioning. This approach suggests that the mass market consists of some number of relatively homogeneous groups, each with distinct needs and desires. STP marketers attempt to identify those market segments, direct marketing activities at the segments which the marketers believe that their company can satisfy better than their competitors, and position their product offering so as to appeal to the targeted segments. Undoubtedly, your hospitality firm uses some form of this approach.

Internship Report, Daria Korokhtenkova

Arts Administration Master's Reports

This report describes the internship I spent at the Krasnodar Regional Center of Fine Arts in Russia. The Art Center is a leading fine arts organization in the Krasnodar Region of the Russian Federation and as such operates under the principles governing arts organization in Russia in general. I describe the managerial structure of the Art Center and responsibilities of each department, explain the specifics of the Art Center and the difficulties, problems and barriers that impact the functioning of the Art Center. I also present an in-depth analysis of the strengths and weaknesses as well as threats and opportunities ...