Business Commons^™

The Innovative Success That Is Apple, Inc., Katherine Johnson, Yang Li, Hang Phan, Jason Singer, Hoang Trinh

Theses, Dissertations and Capstones

Apple, Inc. has been a successful company for years now. However, the company faces issues just like any other company. How Apple responds to these issues is in conjunction to the strengths and weaknesses of the firm. The business-level strategy of Apple also has much to do with how the company approaches various situations. The diversity and organization of the firm itself helps to address any issues that may arise. Competing in high level competitive industries also requires Apple Inc. changing day by day in order to overcome its competitors.

Effective Employee Engagement In The Workplace, Schrita Osborne, Mohamad S. Hammoud

International Journal of Applied Management and Technology

Disengaged employees typically cost U.S. corporations $350 billion annually. The purpose of this case study was to explore strategies that some communication business leaders use to engage their employees. The target population consisted of four communication business leaders in Jackson, Mississippi, who possessed at least 1 year of successful employee engagement experience. The self-determination theory served as the study’s conceptual framework. Semistructured interviews were conducted, and the participating company’s archived documents were gathered. Patterns were identified through a rigorous process of data familiarization, data coding, and theme development and revision. Interpretations from the data were subjected to ...

Women In The Workforce: An In-Depth Analysis Of Gender Roles And Compensation Inequity In The Modern Workplace, Rebecca L. Ziman

Honors Theses and Capstones

This paper explores the increase in participation and education of American women in the workforce with a special focus on women in business and accounting roles. The paper then goes on to discuss the wage gap between genders, how to remedy inequality in the workplace, and highlights several reasons why pursing a solution to gender inequality is beneficial for both the employee and the company.

Defining Corporate Social Responsibility: A Systems Approach For Socially Responsible Capitalism, Richard E. Smith

Master of Philosophy in Organizational Dynamics Theses

Although the concept of corporate social responsibility (CSR) has been advocated for decades and is commonly employed by corporations globally, agreement on how CSR should be defined and implemented remains a contentious debate amongst academia, businesses and society. This gap is problematic for corporations because they are increasingly being required to align with societal norms while generating financial returns. In order to remedy this problem, the following definition is presented: corporate social responsibility is a business system that enables the production and distribution of wealth for the betterment of its stakeholders through the implementation and integration of ethical systems and ...

How To Conduct A Mini-Ethnographic Case Study: A Guide For Novice Researchers, Patricia I. Fusch Ph.D., Gene E. Fusch, Lawrence R. Ness

The Qualitative Report

The authors present how to construct a mini-ethnographic case study design with the benefit of an ethnographic approach bounded within a case study protocol that is more feasible for a student researcher with limited time and finances. The novice researcher should choose a design that enables one to best answer the research question. Secondly, one should choose the design that assists the researcher in reaching data saturation. Finally, the novice researcher must choose the design in which one can complete the study within a reasonable time frame with minimal cost. This is particularly important for student researchers. One can blend ...

The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene

Theses, Dissertations and Capstones

This research study examines the effect of social media, particularly Facebook and Twitter, on the purchasing habits of college students by testing for correlations between recommendations on social media and consumption patterns. Moreover, the research also examines the role of gender and social media usage frequency on consumption patterns. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. Furthermore, gender has an impact on both social networking sites. Additionally, this study found the higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.

Hotel Sustainability Benchmarking Index 2017: Energy, Water, And Carbon, Eric Ricaurte

Center for Hospitality Research Publications

This report presents the results of the fourth annual Cornell Hotel Sustainability Benchmarking (CHSB) study, an update to last year’s CHSB2016 study, which was undertaken as a collaborative effort of the Cornell University Center for Hospitality Research, hotel participants, Greenview, and an industry advisory group. This report with historical trends and its accompanying index are intended to advance the knowledge base and data sets for benchmarking activities relating to energy, water, and greenhouse gas emissions for the industry’s benefit. The data sets remain freely available for download from the Cornell Center for Hospitality Research. This fourth study builds ...

Essential Skills For Leadership Effectiveness In Diverse Workplace Development, Szu-Fang Chuang

Online Journal for Workforce Education and Development

Globalization, technology advances, and diversity have greatly influenced international business and multinational management operations. Global managers cannot consistently apply traditional leadership when dealing with multiple cultural conflicts and managing international employees in the rapidly changed diverse workplace. This study is an initial effort to examine the new looks of leadership in the diverse workplace development and identify essential leadership skills demanded in a global context. Global leaders need to develop cultural awareness, global mindset, interpersonal skill and effective manager-employee relationship in facing the changes and challenges of the global market. Eleven essential leadership skills for the global leaders to promote ...

The Benefits And Challenges Hospitality Management Students Experience By Working In Conjunction With Completing Their Studies, Donald G. Schoffstall

Graduate Theses and Dissertations

Previous researchers have suggested that in order to be successful in the hospitality industry, students need to obtain work experience in addition to completing their degrees. Although the benefit of gaining such experience from the industry viewpoint has been well documented, few studies have assessed the benefits and challenges faced by students. The purpose of this research study was to examine the benefits and challenges hospitality students may be confronted with when they work while completing their degrees.

Web-based questionnaires were utilized to gather the responses of hospitality students and hospitality graduates in this nationwide study that included 31 hospitality ...

The Walt Disney Company: A Corporate Strategy Analysis, Carlos Carillo, Jeremy Crumley, Kendree Thieringer, Jeffrey S. Harrison

Robins Case Network

Walt Disney is a completely integrated media powerhouse. Films provide material for theme parks and resorts, consumer products, and even a cruise ship. Network and cable broadcasting is also a part of the integrated Disney package. None of Disney’s competitors are as successfully integrated. Still, in spite of a long record of success, Disney is facing more competition on many fronts and, like other media and entertainment companies, must continue to adapt to a changing technological and social environment.