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Collective Action And Market Formation: An Integrative Framework, Brandon Lee, Jeroen Struben, Christopher B. Bingham 2018 McGill University

Collective Action And Market Formation: An Integrative Framework, Brandon Lee, Jeroen Struben, Christopher B. Bingham

Brandon Lee


While extant research places collective action at the heart of market formation, it provides little understanding about when and to what extent collective action is important. In this paper, we develop a novel theoretical framework detailing what collective action problems and solutions arise in market formation and under what conditions. Our framework centers on the development of market infrastructure with three key factors that influence the nature and extent of collective action problems: perceived returns to contributions, excludability, and contribution substitutability. We apply our framework to diverse market formation contexts and derive a fresh set of attendant propositions. Finally, we ...


Social Media Marketing Strategies In The Organic Food Industry, John Haff 2017 Dominican University of California

Social Media Marketing Strategies In The Organic Food Industry, John Haff

Senior Theses and Capstone Projects

This study used content analysis to review the social media marketing strategies of the organic food industry. The results reveal which social media channels are being used and which social media marketing strategies are being used. Qualitative techniques were used to generate a pool of eight organic companies. The social media channels used were highlighted by Chanthinok, Ussahawanitichakit, and Jhundra-indra (2015) as those used by frequency and the ability of the application to achieve the desired marketing goal. The marketing strategies assessed were categorized first as transformational or informational and then further subcategorized by the way it is perceived by ...


Book Retailers And The Ever-Changing Scm Landscape: Case Study Of Barnes & Noble Company And Amazon, William T. Rupp, Steven A. Clinton 2017 Austin Peay State University

Book Retailers And The Ever-Changing Scm Landscape: Case Study Of Barnes & Noble Company And Amazon, William T. Rupp, Steven A. Clinton

Atlantic Marketing Association Proceedings

No abstract provided.


Integrating Exploring Sustainability And Supply Chain Management In The Development Of Smart Tiles By Tesla, Dean R. Manna 2017 Robert Morris University

Integrating Exploring Sustainability And Supply Chain Management In The Development Of Smart Tiles By Tesla, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.


Corporate Social Responsibility In The B2b Market: How Supplier Actions Influence Buyer Expectations, Susan Saurage-Altenloh PhD 2017 Capella University

Corporate Social Responsibility In The B2b Market: How Supplier Actions Influence Buyer Expectations, Susan Saurage-Altenloh Phd

Atlantic Marketing Association Proceedings

No abstract provided.


Amazon.Com, Inc.: Retailing Giant To High-Tech Player?, Alan D. Smith, William T. Rupp, O. Felix Offodile 2017 Robert Morris University

Amazon.Com, Inc.: Retailing Giant To High-Tech Player?, Alan D. Smith, William T. Rupp, O. Felix Offodile

Atlantic Marketing Association Proceedings

No abstract provided.


The Effects Of Message Claim Type On Comparative Advertising, Tommy Hsu, Leona Tam 2017 Tarleton State University

The Effects Of Message Claim Type On Comparative Advertising, Tommy Hsu, Leona Tam

Atlantic Marketing Association Proceedings

No abstract provided.


Situs Judi Online Poker Online Casino Togel Bola Qq188.Com.Docx, linda sukamawati 2017 Selected Works

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Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer 2017 Nova Southeastern University

Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer

The Qualitative Report

Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data mining. Research from International Data Corporation (IDC) shows that when it comes to online data, unstructured content accounts for 90% of all digital information. Under these circumstances, this study provides a literature review and analysis on the role and relation of qualitative methods with ...


Do Employee Citizenship Behaviors Lead To Customer Citizenship Behaviors? The Roles Of Dual Identification And Service Climate, Kimmy Wa Chan, Taeshik Gong, Ruixue Zhang, Mingjian Zhou 2017 Hong Kong Baptist University

Do Employee Citizenship Behaviors Lead To Customer Citizenship Behaviors? The Roles Of Dual Identification And Service Climate, Kimmy Wa Chan, Taeshik Gong, Ruixue Zhang, Mingjian Zhou

HKBU Staff Publication

This study pertains to whether and how employees’ organizational citizenship behaviors toward customers (OCB-C) influence customers’ citizenship behaviors (CCB) directed toward the firm, employees, and other customers. Drawing on a social exchange perspective, this study proposes that a dual identification mechanism—spanning customer-employee identification (C-EI) and customer-firm identification (C-FI)—mediates the social exchange relationship between OCB toward customers (OCB-C) and CCB. Service climate as a key contextual factor moderates the mediating mechanisms of identification. With data collected from a field survey and an experiment, the findings confirm that the dual identification mechanism mediates the effect of OCB-C on customers’ reciprocation ...


Mapping How Culture In New York City And London Influences Respectively The Iconic Fashion Brands Of Kors And Mcqueen: A Case Study, Carol Brathwaite 2017 The Graduate Center, City University of New York

Mapping How Culture In New York City And London Influences Respectively The Iconic Fashion Brands Of Kors And Mcqueen: A Case Study, Carol Brathwaite

All Graduate Works by Year: Dissertations, Theses, and Capstone Projects

This thesis is an explanatory case study that applies geographic information systems (GIS) data, biographical data, and other secondary data. It includes mainly qualitative data collection and analysis; furthermore, the study examines quantitative data on the cultural events offered within each city. Overall, this case study adopts a theoretical perspective. The two individual cases (based on a multiple, holistic case-study design framework) of fashion culture in New York City and London, as per Michael Kors and Alexander McQueen respectively, represent ‘confirmatory cases or presumed replications of the same phenomenon’ (Yin 2014:59). Each describes the house’s fashion aesthetics as ...


An Introduction To The Special Issue On Marketing Of High-Technology Products, Services And Innovations, Shikhar Sarin, Jakki Mohr 2017 Boise State University

An Introduction To The Special Issue On Marketing Of High-Technology Products, Services And Innovations, Shikhar Sarin, Jakki Mohr

Shikhar Sarin

We are pleased to introduce this special issue on marketing of high-technology products and innovations. High-technology industries are distinguished by increasing turbulence, and time-and information-intensive environments (Mohr, Sengupta, & Slater, in press). Additionally, issues related to unique characteristics like network effects, dominant design, and technological standards increase complexity in identifying, implementing, and evaluating marketing strategies in such environments (Hills & Sarin, 2003). This special issue features papers that contribute theoretically, methodologically, and substantively to enhancing our understanding of marketing strategies in high-tech environments.


A Study Of Golfers In Tennessee, Kelly Price-Rhea 2017 East Tennessee State University

A Study Of Golfers In Tennessee, Kelly Price-Rhea

Kelly Price-Rhea

The purpose of this study was to investigate preferred shopping behaviors of golfers in the state of Tennessee. While much research has been done on retail shopping behavior in general, little exists regarding shopping behavior in sport retail, and more specifically golf retail. While golfer behavior has been researched in other areas such as tourism, it has not been fully researched in the sport or retail literature. Since this segment of consumer spends millions of dollars per year, this study was conducted to fill the gap in the literature regarding this unique consumer. An online survey was distributed among a ...


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Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout 2017 Brigham Young University

Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout

Marriott Student Review

This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.


What Factors Affect General Aviation Pilot Adoption Of Electronic Flight Bags?, Troy E. Techau 2017 Embry-Riddle Aeronautical University

What Factors Affect General Aviation Pilot Adoption Of Electronic Flight Bags?, Troy E. Techau

National Training Aircraft Symposium (NTAS)

Why do some pilots choose to use electronic flight bags (EFBs) in their flight operations, yet others continue to rely on traditional avionics and paper charts? Does the use of EFBs differ by age, gender, or flight experience?

EFBs, now a common tool in aviation, can display navigational charts, weather, and traffic information, and automate calculation of critical fuel and aircraft performance data. Research that uses EFBs as interactive nodes to exchange data with the System-Wide Information Management (SWIM) network is underway. Understanding what factors may explain differences in pilot adoption and use of EFB technology could shape regulations governing ...


Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang 2017 Clark University

Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this ...


A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes 2017 University of Arkansas, Fayetteville

A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes

Theses and Dissertations

The Children’s Safety Center (CSC) is a nonprofit organization in Springdale, Arkansas, that advocates for child abuse victims in Northwest Arkansas. This thesis project includes a social marketing plan that aims to increase the overall awareness of the CSC and its new prevention programs used to decrease the number of child abuse victims in Northwest Arkansas. The social marketing plan also aims to create behavioral changes that increase participation in prevention programs and social media engagement, in addition to volunteers and donors. The plan was developed based on research on effective nonprofit social marketing plans, research on efficient communication ...


An Assessment Of When, Where And Under What Conditions In-Store Sampling Is Most Effective, Sandeep R. CHANDUKALA, Jeffrey P. DOTSON, Qing LIU 2017 Singapore Management University

An Assessment Of When, Where And Under What Conditions In-Store Sampling Is Most Effective, Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu

Research Collection Lee Kong Chian School Of Business

In-store product sampling is a commonly used promotional technique designed to give prospective consumers an opportunity to experience a product prior to purchase. While prior research has documented a positive relationship between short-term sales and perceptual measures of the customer shopping experience, little is known about the long-term impact of sampling or factors that moderate its success. In this paper, we develop an empirical approach that allows us to study the short-term and long-term effects of in-store sampling on both own and competitive products. We apply our approach to six store-level scanner data sets across four different product categories and ...


An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence, Benjamin Colin Cork 2017 University of Arkansas, Fayetteville

An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence, Benjamin Colin Cork

Theses and Dissertations

Currently, global sport sponsorship is a multi-billion dollar industry that continues to show strong year-to-year growth (IEG, 2016). Additionally, the current body of sport sponsorship literature has reported the effects of salient attitudinal and behavioral constructs on sponsorship effectiveness. For example, previous studies have indicated that the perceived sincerity and attitude toward a sponsor do positively effect a consumer's behavioral intentions toward a sponsor (Speed & Thompson, 2000; Biscaia, Correia, Rosado, Ross, & Maroco, 2013). Therefore, the purpose of this study is to measure consumer attitudes and behavioral intent toward sponsor, through experimental design, when exposed to one of three hypothetical sponsorship scenarios ...


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