Collective Action And Market Formation: An Integrative Framework, 2018 McGill University
Collective Action And Market Formation: An Integrative Framework, Brandon Lee, Jeroen Struben, Christopher B. Bingham
Effective Marketing Strategies To Reach Mobile Users, 2018 Walden University
Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy
Walden Dissertations and Doctoral Studies
Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews ...
Cultivating Cultural Exchange: Improving University Study Abroad Programs, 2017 Western Michigan University
Cultivating Cultural Exchange: Improving University Study Abroad Programs, Katherine Crawford
My affinity for culture, both foreign and domestic, has greatly shaped my life and future career path. As I have been frequently reminded, I did not take the “typical” exchange route. However, I accredit this atypical experience to my passion towards the subject. My first immersive cultural experience occurred during a yearlong, high school, Rotary led exchange to Bourges, France. Simply put, it changed my life. I encountered the culture first hand, accepting a new normal: bisous greetings, daily baguettes, and a well-structured hierarchy. Within six months, I considered myself fluent in the language. I lived with French families, was ...
Social Media Marketing Strategies In The Organic Food Industry, 2017 Dominican University of California
Social Media Marketing Strategies In The Organic Food Industry, John Haff
Senior Theses and Capstone Projects
This study used content analysis to review the social media marketing strategies of the organic food industry. The results reveal which social media channels are being used and which social media marketing strategies are being used. Qualitative techniques were used to generate a pool of eight organic companies. The social media channels used were highlighted by Chanthinok, Ussahawanitichakit, and Jhundra-indra (2015) as those used by frequency and the ability of the application to achieve the desired marketing goal. The marketing strategies assessed were categorized first as transformational or informational and then further subcategorized by the way it is perceived by ...
Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, 2017 University of North Carolina - Wilmington
Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo
Atlantic Marketing Journal
The aim of this research was to understand better consumer reactions to donation requests when making point of purchase decisions. A between-subjects full factorial design manipulated product type (goods/services), consumption experience (frivolous/practical), and product/cause fit (strong/weak). In line with prior research (e.g., Chang, 2008; Savary et al, 2015; Strahilevitz & Myers, 1998), a scenario-based approach was employed to assess responses to the CRM manipulations. A total of 241 subjects participated in the study. Our results mirror extant research evidence on the positive effects of pairing frivolous products with donation requests. In that, positive donation behavior largely ...
Double Trouble: Commingled Effects Of Fast Food And Sugar-Sweetened Beverage Consumption And The Intervening Role Of Physical Activity On Childhood Obesity, Christopher Berry, Scot Burton, Elizabeth Howlett
Atlantic Marketing Journal
Children are exposed to a great deal of food and beverage promotion. This is particularly concerning given that the prevalence of childhood obesity, a critical public health challenge, may be partially due to the increased consumption of fast food and sugar-sweetened beverages. However, there are lingering questions about the complex relationships between fast food and sugar-sweetened beverage consumption, physical activity levels, and childhood obesity. To address these complex relationships, this research examines the interaction of fast food and sugar-sweetened beverage consumption, along with the frequency of physical activity, in leading to the likelihood of a child being overweight or obese ...
Entrepreneurship Marketing In North Carolina’S Wine Industry, 2017 Appalachian State University
Entrepreneurship Marketing In North Carolina’S Wine Industry, George D. Shows, Pia A. Albinsson, James E. Stoddard
Atlantic Marketing Journal
Entrepreneurial marketing seeks to create, communicate and deliver value to customers and manage customer relationships in ways that benefit the organization. This paper explores whether increased entrepreneurial marketing practices at North Carolina wineries can lead to enhanced winery performance. A web survey was delivered to N.C. wineries by email. The results suggest that winery customer intensity and innovation was positively related to winery satisfaction of winery performance. Also, innovation and value creation were found to be positively related to percentage sales change at wineries.
Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, 2017 Lipscomb University
Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford
Atlantic Marketing Journal
Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty ...
Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, 2017 Tarleton State University
Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, Tommy Hsu
Atlantic Marketing Journal
Comparative advertising has been more widely used in the United States. However, based on research that has been done in the past, the effectiveness of comparative advertising is still a controversial argument even though it is generally believed that comparative advertising is more effective than non-comparative advertising. Previous studies have been mainly focusing on the effects on consumer behavior. This study tries to fill the research gap to emphasize on the effects from investors’ perspectives. Therefore, the effect of comparative advertising on stock returns is investigated. Also, since many American firms are doing business in other countries and begin advertising ...
The Narcissistic Salesperson: A Framework Of Their Relationships With Job Satisfaction, Organizational Commitment, And Customer Orientation, 2017 University of Houston Downtown
The Narcissistic Salesperson: A Framework Of Their Relationships With Job Satisfaction, Organizational Commitment, And Customer Orientation, J. Garry Smith
Atlantic Marketing Journal
Narcissistic salespersons can have detrimental effects on customer relationships and voluntary turnover. These impediments to organizational effectiveness occur through their relationships with customers, coworkers, supervisors, and the organization. Conversely, narcissistic salespersons also possess some attractive salesperson characteristics such as charm, resilience, confidence, competitiveness, and initial likeability. In this paper, I draw from the psychology, marketing, sales, and organizational literatures to develop a conceptual framework which illustrates the relationships of narcissistic salespersons with customers and critical job-related attitudes that affect their relationship with the organization. Specifically, this framework contains empirically testable proposed relationships between narcissism and the following specific outcomes of ...
Understanding And Connecting Cultures Within The World Of Advertising, 2017 University of Pennsylvania
Understanding And Connecting Cultures Within The World Of Advertising, Isabella Rahm
SPICE: Student Perspectives on Institutions, Choices and Ethics
The advertising industry is a human enterprise at its core, constantly relying on and affecting human thoughts and behaviors. Advertisements for products and services reflect cultural messages and the values that shape our daily lives. This two-part article first offers a literature review of the effect of antismoking ads on teenagers’ behavior and attitudes towards smoking across Western, English-speaking societies within a cultural psychology framework. Then, it applies the themes from this literature review in presenting the results of a qualitative study exploring how employees at gyro, a business-to-business advertising agency, incorporate cultural thinking into their advertising process. Conclusions drawn ...
Perfect Ratings With Negative Comments: Learning From Contradictory Patient Survey Responses, 2017 DePaul University
Perfect Ratings With Negative Comments: Learning From Contradictory Patient Survey Responses, Andrew S. Gallan, Marina Girju, Roxana Girju
Patient Experience Journal
This research explores why patients give perfect domain scores yet provide negative comments on surveys. In order to explore this phenomenon, vendor-supplied in-patient survey data from eleven different hospitals of a major U.S. health care system were utilized. The dataset included survey scores and comments from 56,900 patients, collected from January 2015 through October 2016. Of the total number of responses, 30,485 (54%) contained at least one comment. For our analysis, we use a two-step approach: a quantitative analysis on the domain scores augmented by a qualitative text analysis of patients’ comments. To focus the research, we ...
Pemburuqq1x2.Com Situs Taruhan Ceme Terbesar Dan Agen Judi Poker Online Terpercaya Indonesia, 2017 Purdue University
Pemburuqq1x2.Com Situs Taruhan Ceme Terbesar Dan Agen Judi Poker Online Terpercaya Indonesia, Pemburuqq1x2.Com Situs Taruhan Ceme Terbesar Dan Agen Judi Poker Online Terpercaya Indonesia Seo
Factors Influencing Student Selection Of A Collegiate Aviation Program, 2017 Southern Illinois University Carbondale
Factors Influencing Student Selection Of A Collegiate Aviation Program, Matthew J. Romero, Jose R. Ruiz Ph.D.
ASA Multidisciplinary Research Symposium
This study aims to identify the most influential characteristics that drive undergraduate students to select collegiate aviation flight programs in the US. Using preference aggregation techniques, a list of the most influential attributes is created as a result of the investigation.
Millennials And The Experience-Driven Economy, 2017 DePaul University
Millennials And The Experience-Driven Economy
Millennials expect brands to create authentic, customer-centric experiences for them, no matter whether they are looking for a place to live, eat, visit or shop. This article looks at how businesses are mining data and creating marketing plans and experiences to appeal to this younger demographic.
Madridqq Bandarq Poker Online Dan Agen Domino Kiu Sakong Online Terpercaya, 2017 Selected Works
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Kemilauqq Agen Domino Qiuqiu Dan Bandar Sakong Online Terpercaya Di Indonesia, 2017 Purdue University
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Emotions Involved In Shopping At The Airport, 2017 University of Southern Mississippi
Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw
This paper examines the emotional motivations that drive consumers to shop at airport retailers. Airport retailing is a rapidly growing segment as airports continue to expand retail areas and the number of passengers increase each year. With larger retail areas, airports are beginning to resemble shopping areas. However, with higher prices and consumers experiencing time and space constraints, the airport is a very unique shopping environment. This paper explored two unique emotional motivations for shopping at airports: (1) to escape the stress of travel and (2) to eliminate boredom. Analysis of the in-depth interviews led to the development of four ...
Bandarq Agen Sakong Judi Aduq Capsa Bandar Poker Bddomino, 2017 informasi online
Bandarq Agen Sakong Judi Aduq Capsa Bandar Poker Bddomino, Luna Maya
Trik Jitu Menang Taruhan Mudah Di Bandar Ceme Online, 2017 Selected Works