Open Access. Powered by Scholars. Published by Universities.®

Advertising and Promotion Management Commons

Open Access. Powered by Scholars. Published by Universities.®

853 Full-Text Articles 823 Authors 477,832 Downloads 86 Institutions

All Articles in Advertising and Promotion Management

Faceted Search

853 full-text articles. Page 1 of 21.

Promo Qqdewa Situs Judi Bola Online Terbesar Dan Terpercaya Indonesia, Yudi Winarko qqdewa 2015 SelectedWorks

Promo Qqdewa Situs Judi Bola Online Terbesar Dan Terpercaya Indonesia, Yudi Winarko Qqdewa

Yudi Winarko qqdewa

QQDEWA Situs Judi Bola Online Terbesar dan Terpercaya Indonesia agen judi bola online yang merupakan tempat terbaik bagi para bebotoh untuk bermain judi online saat ini. http://www.sohibseo.com/2015/05/qqdewa.html


Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts 2015 Baylor University

Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts

Atlantic Marketing Journal

Much of the current focus on the use of ultra-thin models in fashion magazines can be attributed to Madison Avenue which still operates under a “Thin Sells” ethos. Research to date, however, has provided equivocal evidence of the efficacy of thin models in advertising (Yu 2014). The present study’s two related objectives include: (1) determining whether model size has an impact on advertising effectiveness, and (2) if internalization of the thin ideal moderates this relationship. Study results suggest model size in fashion advertisements has no main effect on advertising effectiveness. Additionally, thin ideal internalization moderates the model size – advertising ...


7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye 2015 University of Nebraska-Lincoln

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.


How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye 2015 University of Nebraska-Lincoln

How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.


What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone 2015 St. John Fisher College

What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone

Undergraduate Review: A Journal of Undergraduate Student Research

In my own life, I have a set of brands that describe my personality, interests, and lifestyle. So, how do companies build this connection between the brand and the consumers’ self-perception? I researched the methods used to establish self-congruence with a brand, meaning how the brand’s personality fits with the consumer’s actual self, versus the consumer’s ideal self. I also examined the different ways advertising can increase brand congruity with the consumer, especially focusing on celebrity endorsements, purchase promotions, and the use of imagery in specific forms of advertising.


2015-2016 Pebble Smartwatch Advertising Campaign, Robert W. Jellicorse 2015 University of Tennessee, Knoxville

2015-2016 Pebble Smartwatch Advertising Campaign, Robert W. Jellicorse

University of Tennessee Honors Thesis Projects

No abstract provided.


Narrative Advertising, Meng Li 2015 East Tennessee State University

Narrative Advertising, Meng Li

Electronic Theses and Dissertations

Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing narratives submitted by females and males. This exploratory study introduces analyzing narrative ...


Scentsational Marketing In Business: A Study Of Scent Atmospherics, Jordan Thomas 2015 East Tennessee State University

Scentsational Marketing In Business: A Study Of Scent Atmospherics, Jordan Thomas

Undergraduate Honors Theses

This research will evaluate a marketing tool called atmospherics. This tool, although very powerful in capturing a consumer’s interest through the use of memories and the overall aspect of buying, is sometimes forgotten when constructing a marketing plan. The thesis will evaluate the strengths and weaknesses when using this marketing tool and then apply those characteristics to a specific example of a bakery.


Cars For A Cause, Lauren Pagani 2015 University of Rhode Island

Cars For A Cause, Lauren Pagani

Senior Honors Projects

Cars for a Cause is a car show, ranging from modern European, Japanese, muscle, track-ready and a variety of other cars, which is intended to raise money for the charitable organization, The Alzheimer’s Association, which helps to find a cure for Alzheimer’s and Dementia. According to The Alzheimer’s Association, approximately 5.3 million Americans are affected by this disease making it the sixth leading cause of death in the United States. By hosting an event tied to this horrific disease that affects a large number of individuals and their families, the hope is to generate a larger ...


How Close Is Too Close? Location-­‐Based Advertising, Linda T. Bond, Kasi Dickerson, Joey Stepniewski, Toure McCoy 2015 Stephen F Austin State University

How Close Is Too Close? Location-­‐Based Advertising, Linda T. Bond, Kasi Dickerson, Joey Stepniewski, Toure Mccoy

Bright Ideas Conference

Location-based advertising (LBA) is on the cutting edge of technological innovation. By employing GPS technology, LBA finds consumers, responds to what they are doing and follows them wherever they go. This study defines LBA and examines the strengths, weaknesses, threats and opportunities. The SWOT analysis showed innovation and expansion of location-based advertising and established that the strengths and opportunities far outweighed the weaknesses and threats. However, the concern for privacy is a constant throughout all discussions of LBA.


Jinpoker.Com Agen Judi Poker Online Dan Domino Online Indonesia Terpercaya, OOM Pagah oompagah 2015 SelectedWorks

Jinpoker.Com Agen Judi Poker Online Dan Domino Online Indonesia Terpercaya, Oom Pagah Oompagah

OOM Pagah oompagah

Jinpoker.Com Agen Judi Poker Online Dan Domino Online Indonesia Terpercaya – Poker adalah permainan kartu yang merupakan penggabungan dua unsur utama yaitu tantangan strategis dengan unsur psikologis


Standing Out From The Competition Through Marketing: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Standing Out From The Competition Through Marketing: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Standing Out From the Competition Through Marketing."


Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Marketing and Your Small Business."


Effective Networking: A Key Success Factor For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Effective Networking: A Key Success Factor For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!


Connecting With Others Brings Business Success: Are You Engaged? A Guide To Effective Networking For Small Business Owners., Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Connecting With Others Brings Business Success: Are You Engaged? A Guide To Effective Networking For Small Business Owners., Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!


Rajapoker88.Com Agen Texas Poker Domino Online Indonesia Terpercaya, Wiwid Hoky 2015 SelectedWorks

Rajapoker88.Com Agen Texas Poker Domino Online Indonesia Terpercaya, Wiwid Hoky

Wiwid Hoky

Rajapoker88.Com Agen Texas Poker Domino Online Indonesia Terpercaya merupakan situs taruhan judi poker yang memberikan kesempatan bagi setiap dewa poker di Indonesia untuk memperoleh kesempatan meraih kebebasan finansial dengan cara bermain poker di tempat terbaik poker online Rajapoker.com. Pastikan bahwa agen poker terpercaya anda hanyalah Rajapoker88.Com Agen Texas Poker Domino Online Indonesia Terpercaya.


A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich 2015 University of Rhode Island

A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich

Senior Honors Projects

Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.

A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can be ...


Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi 2015 University of St. Thomas, Minnesota

Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi

Education Doctoral Dissertations in Leadership

The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 ...


Retrenchment In Higher Education: Public Perceptions And Marketing Implications, Oscar T. McKnight, Ronald Paugh, Jamie Waltz, Jordan McKnight 2015 Ashland University

Retrenchment In Higher Education: Public Perceptions And Marketing Implications, Oscar T. Mcknight, Ronald Paugh, Jamie Waltz, Jordan Mcknight

Oscar T McKnight Ph.D.

Many institutions in higher education are actively engaged in the retrenchment process; that is, eliminating, redacting or restructuring administrators, staff, faculty, programs and services in order to achieve financial stability. This research examined public perceptions of retrenchment by conducting a series of modified Delphi groups. Results suggest a public awareness and belief that retrenchment will not impact academic or experiential quality. Presented is REDUCE – a retrenchment strategy and process for university administrators and marketing professionals.


Rajapoker88.Com Agen Texas Poker Domino Online Indonesia Terpercaya, devi fira nosa banget 2015 Devi Fira Nosa

Rajapoker88.Com Agen Texas Poker Domino Online Indonesia Terpercaya, Devi Fira Nosa Banget

devi fira nosa banget

No abstract provided.


Digital Commons powered by bepress