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Loans And Marketing Guarantees In Athlete Agent Recruiting: Why They Are Ill-Advised Under Agency Law And Attorney Ethics Regulations Principles, Joshua Lens 2020 Texas A&M University School of Law

Loans And Marketing Guarantees In Athlete Agent Recruiting: Why They Are Ill-Advised Under Agency Law And Attorney Ethics Regulations Principles, Joshua Lens

Texas A&M Law Review

Athlete agents use various means to recruit prospective clients. Controversial yet common methods include offering loans and marketing guarantees to prospective clients. In each transaction, the agent provides his client with money, in some cases amounting to millions of dollars. The agent typically expects repayment of the loan whereas the marketing guarantee is an advance on future marketing income that the agent will arrange for the athlete. While both National Football League Players Association (“NFLPA”) agent regulations and state athlete agent laws prohibit agents from offering inducements to prospective clients, neither authority considers loans or marketing guarantees illicit or prohibits ...


Advertising And Marketing Communications, Aswin Thomas 2020 Sheridan College

Advertising And Marketing Communications, Aswin Thomas

Creative Thinking: Theory and Practice

Creativity in Advertising and Marketing Communications


A Study Of The Product Development Process For The Transparent Kitchen Knife Block, Benjamin Payne 2020 University of Mississippi

A Study Of The Product Development Process For The Transparent Kitchen Knife Block, Benjamin Payne

Honors Theses

The purpose of this document is to summarize the research and planning, design, market evaluation, cost analysis, and production process for a kitchen knife block. The team began by researching multiple knife block designs and evaluating what strengths and weaknesses existed with the basic models that are currently offered in different marketplaces. After collecting data on material costs and discussing different design features, the team created a survey in order to gauge consumer preferences and gain a better understanding as to what features and price point the average customer would consider purchasing. The resulting information was used to create an ...


Influencer Versus Body Positive Marketing: Perceived Brand Personalities In The Eye Of The Target Consumer, Sarah N. Bowman 2020 University of Tennessee, Knoxville

Influencer Versus Body Positive Marketing: Perceived Brand Personalities In The Eye Of The Target Consumer, Sarah N. Bowman

Chancellor’s Honors Program Projects

No abstract provided.


Dark Clouds: The Ethics Behind A Growing Vape Culture, Matthew Crenshaw 2020 University of Arkansas, Fayetteville

Dark Clouds: The Ethics Behind A Growing Vape Culture, Matthew Crenshaw

Accounting Undergraduate Honors Theses

This project addresses the areas of vaping consequences and the overall perception of vaping as a whole from the public. It also successfully answers one primary question: Have vaping companies really done anything “unethical” in terms of marketing and selling their products, or are they just the easiest entity to blame?

Vaping has been referred to as an “epidemic” in recent years. It has gained an immense amount of popularity among America’s youth however little is known about its long-term health risks. Vaping, along with its advertising techniques and unique target audience, has been compared to cigarettes and with ...


Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison 2020 East Tennessee State University

Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison

Electronic Theses and Dissertations

Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeals to audience emotion, the adverts employ rhetorical devices such as ...


University Community Engagement And Its Effect On University Brand Image, Lina Shi 2020 University of Pennsylvania

University Community Engagement And Its Effect On University Brand Image, Lina Shi

Joseph Wharton Scholars

With rising competition between universities in recent years, higher education institutions face increasing pressure to establish a positive brand image among students, faculty, and other university stakeholders for a competitive advantage. While there have been numerous studies showing how corporations’ brand images have been positively affected by corporate social responsibility initiatives, there are few that establish the effect of university community engagement on university brand image. This study uses a mixed-methods approach involving a secondary data analysis, a case study that includes interviews with administrators on the University of Pennsylvania and the Netter Center’s community engagement endeavors and branding ...


Ua12/2/1 College Heights Herald, Vol. 65, No. 56, WKU Student Affairs 2020 Western Kentucky University

Ua12/2/1 College Heights Herald, Vol. 65, No. 56, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Houchens, Gary. Students Still Run Herald, Talisman
  • Howard, Laura. Busy Legislature, Faculty Raises Slow Budget
  • Carlton, Jill. Commencement a Family Affair for Three Graduates – Oakes Family
  • Hoover, Amy. Egg Drop Part of Weekend’s Science Games
  • Bart White to Head Faculty Senate Again
  • Tree will be Dedicated to Deceased Student – Perry Newby
  • Dance Professor Beverly Veenker Gains Recognition
  • Vice President Application Deadline Set
  • 1990 Marsupial Awards
  • Rountree, Ron. Addressing Religion – New Age
  • Black, Sam. $400,000 Still Needed for Preston Health & Activities Center
  • Dorris, Donna ...


The Supply Chain Of Digital Music: Empowering Independent Artists Through Availability And Accessibility, Justin Reed 2020 University of South Carolina - Columbia

The Supply Chain Of Digital Music: Empowering Independent Artists Through Availability And Accessibility, Justin Reed

Senior Theses

The process of creating and sharing digital music can be viewed from the “supply chain” perspective: identifying the resources and value-adding tools that ultimately result in a final audio product. By researching and documenting the steps involved in this process, I identify this supply chain as a series of steps, an itinerary, or process model of digital music creation. Moreover, I found that each step in the process can be assess for its accessibility and usability by independent artists. I conclude by exploring how this democratizes the music industry by affording independent artists the necessary tools and empowerment to create ...


Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters 2020 Wess Walters & Associates

Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters

National Youth-At-Risk Conference Savannah

Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.


Travel Big Spend Less, Jessica Sharpe 2020 California Polytechnic State University, San Luis Obispo

Travel Big Spend Less, Jessica Sharpe

Journalism

Travel Big Spend Less is a blog designed for college students who are looking for inspiration and ways to travel on a budget. I started this website after taking Advanced Digital Journalism (JOUR 410) and finding a way to keep my study abroad spirit alive. Creating the website from scratch as well as creating multimedia journalism components for the website have been one part of this project.

After starting this platform my friend and I who studied abroad together decided that we should write a book as well. The book is titled “A Guide to Studying Abroad.” Both the blog ...


An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo 2020 Western New England University

An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts 2020 Austin Peay State University

Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts

Atlantic Marketing Association Proceedings

No abstract provided.


Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter, Cynthia B. Hanson 2020 High Point University

Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.


The Influence Of Social Media On Perceptions Of Political Authenticity, Kirsten Passyn 2020 The Citadel

The Influence Of Social Media On Perceptions Of Political Authenticity, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook 2020 Appalachian State University

The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook

Atlantic Marketing Association Proceedings

No abstract provided.


Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick 2020 Kennesaw State University

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.


A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs 2020 San Jose State University

A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.


Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith 2020 Kennesaw State University

Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Consumer Behavior In The Ready To Eat Foods Category: An Exploration In An Emerging Market, Shubhra Rajendra Meshram, Preetika Muralidharan, Avinash Mulky 2020 Indian Institute of Management Bangalore

Consumer Behavior In The Ready To Eat Foods Category: An Exploration In An Emerging Market, Shubhra Rajendra Meshram, Preetika Muralidharan, Avinash Mulky

Atlantic Marketing Association Proceedings

No abstract provided.


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