Advertising and Promotion Management Commons^™

The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins

University of Tennessee Honors Thesis Projects

No abstract provided.

Editorial Advisory Board 2013, Issue 1

Journal of Professional Communication

Membership of the Editorial Advisory Board for volume 3, issue 1, 2013 of the Journal of Professional Communication.

From Voter To Micro-Target: The Ever-Evolving Science Of Campaigning In U.S Elections, Kelly Rowe

Journal of Professional Communication

This book review of The Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg describes how this book captures the new trend of merging traditional “gut instinct” politics and scientific research through data. The main strength of the book is the collection of interviews with sources who have been successful at using data in political campaigns. This strength is also the main criticism of this book – its reliance on face-to-face in-depth interview as the main methodology, which may subject the author to spin. The reviewer recommends The Victory Lab primarily to practitioners, but indicates that it should be ...

Bridging Classroom And Boardroom: An Interview With Professor Robert Kozinets, Jessica Langer

Journal of Professional Communication

In this wide-ranging interview with Robert Kozinets, chair of the Department of Marketing at the Schulich School of Business at York University, Jessica Langer examines the role that academics can or do play in affecting the way that marketing is practiced in the business world. The interview discusses the concept of thought leadership among corporate leaders and academics, as well as an emerging dialogue between the two. Kozinets and Langer have a thoughtful discussion of the difference between what marketing is and what marketing does. The interview ends with a discussion of whether academia has to change in order to ...

Keys Of The Consumer Kingdom, Singapore Management University

Perspectives@SMU

Putting a name to a face opened the door for marketers in the Philippines. An unexpected bonus was high employee engagement .

Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. David Evans, Assistant Vice President for Library Services and Dean of the Horace W. Sturgis Library.

Book: How I Became A Pirate, written by Melinda Long and illustrated by David Shannon. San Diego: Harcourt Inc., 2003.

Read Poster - Jennifer Young, Systems Librarian, Amy Thompson

Library Marketing Materials

READ Poster, featuring Jennifer Young, Systems Librarian.

Book: The Accidental Systems Librarian, by Nicole C. Engard with Rachel Singer Gordon. Medford NJ: Information Today Inc., 2003.

Iowa Moves To All Living Learning Communities, Von Stange Ed.D.

Von Stange Ed.D.

Living on campus at the University of Iowa has become an educational hallmark of the student experience. In July 2012, Iowa began the process of implementing a campus-wide Living Learning Community (LLC) initiative. This workshop will examine the changes undergone to make the transition from 14 to 32 LLCs in less than a year’s time. Join representatives from the UH&D team as we discuss the successes and challenges of this campus culture change and share best practices in staffing, programming, funding, assignments, and collaborations. Presented with Becky Wilson, Josh Atcher, and Linda Varvel from the University of Iowa.

Selling Art: An Empirical Assessment Of Advertising On Fertility Clinics' Websites, Jim Hawkins

Indiana Law Journal

Scholarship on assisted reproductive technologies (ART) has emphasized the commercial nature of the interaction between fertility patients and their physicians, but little attention has been paid to precisely how clinics persuade patients to choose their clinics over their competitors’. This Article offers evidence about how clinics sell ART based on clinics’ advertising on their websites. To assess clinics’ marketing efforts, I coded advertising information on 372 fertility clinics’ websites. The results from the study confirm some suspicions of prior ART scholarship while contradicting others. For instance, in line with scholars who are concerned that racial minorities face barriers to accessing ...

Selling Art Or Selling Out?: A Response To Selling Art: An Empirical Assessment Of Advertising On Fertility Clinics' Websites, Jody L. Madeira

Indiana Law Journal

Roundtable on Regulating Assisted Reproductive Technology 2012

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

Faculty Publications, College of Journalism & Mass Communications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences ...

Read Poster - Eli Arnold, Information Librarian, Amy Thompson

Library Marketing Materials

READ Poster, featuring Eli Arnold, Information Librarian for the Horace W. Sturgis Library.

Book: Hero, by Perry Moore. New York: Hyperion, 2007.

Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson

Library Marketing Materials

READ Poster, featuring Rita Spisak, Access Services Librarian.

Book: This Book is Overdue!: How Librarians and Cybrarians Can Save Us All, by Marilyn Johnson. New York: Harper, 2010.

Money, Morals, And Human Rights: Commercial Influences In The Marketing, Branding, And Fundraising Of Amnesty International And Human Rights Watch, Danielle Morgan

University of Western Ontario - Electronic Thesis and Dissertation Repository

This thesis explores the marketing, branding, and fundraising activities of Amnesty International and Human Rights Watch and critically examines promotional texts used to communicate with the public. This thesis is multidisciplinary, combining scholarly work on the topics of history, humanitarianism, marketing, branding, commercialization, representation, and consumer culture. By adopting market logic and corporate strategies from the private sector, both organizations have increased revenue and created a strong identifiable brand. Each organization attempts to balance between the moral foundation or grassroots origins of the organization and the need to raise immediate revenue to sustain operations. This money-morals dilemma is also at ...

Honest, Authentic & Distinct: Ethical Not-For-Profit Branding, David J. Schokking Mr.

Graduate Major Research Papers and Multimedia Projects

Focusing on the ethics of not for profit (NPO) branding, a field which has received limited scholarship, this paper seeks to distinguish the for-profit and not-for-profit fields of brand marketing. Arguing that NPO branding ought to be a distinct field of study due to differing cause-based ends mitigating donor support, rather than consumer returns, which, likewise, necessitates a distinctly situated ethical model. Grounding the ethical analysis, the paper seeks to question the ethicality and efficacy of popular branding techniques attempting persuasive truth claims such as suppressio veri, associative advertising and puffery, as strategic means of generating consumer trust and projecting ...

Read Poster - Ksu Cheerleaders/Dance, Amy Thompson

Library Marketing Materials

Kennesaw State University cheerleaders and dance team promote reading. Pictured:

• Sydney Sullivan - dance
• Erin Crissman - cheer
• Jamie Marshall - cheer
• Jessica Stafford - dance

Book: Cheer Skills, by Jen Jones. Mankato, Minn.: Capstone Press, 2011.

Read Poster - Scrappy The Owl, Adam Olsen, Amy Thompson

Library Marketing Materials

READ Poster, featuring KSU mascot Scrappy the Owl.

Book: The Book of North American Owls, by Helen Roney Sattler and Jean Zallinger. New York: Clarion Books, 1995.

Powerpoint Design- It's For Ksyou! Theme, Amy Thompson

Library Marketing Materials

Powerpoint design slide for "It's For KSYou!" marketing campaign for the Horace W. Sturgis Library.

Sign- Owlspace2, Amy Thompson

Library Marketing Materials

Sign for OwlSpace2, student study area in the Horace W. Sturgis Library.

Sign- Owlspace, Amy Thompson

Library Marketing Materials

Sign for OwlSpace, student study area in the Horace. W. Sturgis Library.