Old Dominion University
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A Case Study On Effective Use Of Active Learning Strategies To Increase Learner Engagement In Digital Marketing Course,
2022
MKSSS’s Cummins College of Engineering for Women, Karvenagar, Pune
A Case Study On Effective Use Of Active Learning Strategies To Increase Learner Engagement In Digital Marketing Course, Prachi Waghmare, Ashwini Deshpande
Graduate Research in Engineering and Technology (GRET)
The usage of active learning approaches for the delivery of courses can enhance the learning ability of students. This case study establishes the effectiveness of active learning strategies and benefits in grasping the curriculum which is a central concept of student-centered learning, derived from the productive approach. This study focuses on the Course in Digital Marketing where there is a scope to enhance and encourage active participation of students to explore and configure recent tools such as Blogger, Google Ads, Facebook Ads manager, small SEO tools to name a few. The students can analyze and review the performance of advertising ...
Measuring Environmental Responsible Behavior Through Experience Quality, Perceived Value, And Tourist Satisfaction From The Perspectives Of Tourists In Natural Sites,
2022
Westminster International University in Tashkent
Measuring Environmental Responsible Behavior Through Experience Quality, Perceived Value, And Tourist Satisfaction From The Perspectives Of Tourists In Natural Sites, Anil Kumar, Suman Lata
Journal of Global Business Insights
This study aims to examine environmentally responsible behavior through experience quality, perceived value, and tourist satisfaction while explaining responsible behavior of tourists towards the environment in the natural sites of Madhya Pradesh, India. The theoretical framework proposed is based on literature. Structural equation modeling (SEM) was employed using partial least squares (PLS) 3.0 software to test the model fit and hypotheses. The data was collected using random sampling from 131 tourists at these natural sites who participated in the survey through a questionnaire. The analysis showed a good fit for the environmentally responsible behavior study model. The results suggested ...
Corporate Social Responsibility Influence On Organizational Performance: Moderating Effect Of Corporate Reputation Performance: Moderating Effect Of Corporate Reputation,
2022
Dayalbagh Educational Institute, Agra, 1/7152, Shivaji Park, Shahdara, Delhi, India
Corporate Social Responsibility Influence On Organizational Performance: Moderating Effect Of Corporate Reputation Performance: Moderating Effect Of Corporate Reputation, Eti Jain, Anuja Shukla, Shiv K. Sharma, Arvind Kumar
Management Dynamics
No abstract provided.
Online Influencer Marketing – An Effective Marketing Technique For Strategic Branding, Resonating Communication And Customer Engagement,
2022
Associate Professor – School of Management (PG) MIT World Peace University, Pune (India)
Online Influencer Marketing – An Effective Marketing Technique For Strategic Branding, Resonating Communication And Customer Engagement, Prashant Chaudhary
Management Dynamics
The power of word-of-mouth is all omnipresent, but with the advent and proliferation of social media with its speed of spreading the word, it’s more significant than ever before. Online influencer marketing is bringing fashion brands and customers specifically to the millennials – closer than ever before. Personality and content are what social influencers provide to the prospective customers of a fashion brand. Having created their online niche and their follower base these influencers are often probably like-minded individuals. Recommendations from influencers have become more effective and can hold more weight than various impersonal forms of advertisement. A business partnership ...
What Explains Smartwatch Adoption? A Comparative Study Of South Korea And Indonesia,
2022
Entrepreneurship Department, BINUS Business School Undergraduate Program Bina Nusantara University, Malang, Indonesia 65154
What Explains Smartwatch Adoption? A Comparative Study Of South Korea And Indonesia, Mufida Sekardhani, Sujin Song
Asia Marketing Journal
Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has ...
Are More Followers Always Better? The Non-Linear Relationship Between The Number Of Followers And User Engagement On Seeded Marketing Campaigns In Instagram,
2022
Student Wisconsin Business School University of Wisconsin-Madison Wisconsin, United States of America
Are More Followers Always Better? The Non-Linear Relationship Between The Number Of Followers And User Engagement On Seeded Marketing Campaigns In Instagram, Suyoung Moon, Shijin Yoo
Asia Marketing Journal
Seeded marketing campaign (SMC) is a newly created type of marketing activities with the widespread use of social media. Previous research has examined to find out the optimal seeding strategy that yields the best outcome from the campaign. This research explores the relationships between the characteristics of the seeded influencer and user engagement. The data consists of information from 1,062 seeded Instagram posts posted in September 2020 in Korea and 778 seeded influencers who posted those contents. Analyzed by negative binomial regression, our quadratic model suggests that the relationship between user engagement and the number of followers of the ...
Mobile Banking Service In Mongolia: The Role Of Online Convenience On The Acceptance And Use Behavior,
2022
School of Management, Mongolia International University
Mobile Banking Service In Mongolia: The Role Of Online Convenience On The Acceptance And Use Behavior, Aisena Ivanova, Grimm Noh
Asia Marketing Journal
The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post- possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the ...
The Impact Of E-Service Quality On The Customer Satisfaction Of Electronic And Small Appliances Online Shoppers In Saudi Arabia,
2022
University of the Incarnate Word
The Impact Of E-Service Quality On The Customer Satisfaction Of Electronic And Small Appliances Online Shoppers In Saudi Arabia, Majed A. Almobarak
Theses & Dissertations
The objective of this quantitative study, which utilized a non-experimental, correlational predictive design, was to evaluate the association between perceptions of e-service quality by Saudi Arabian adult residents and their overall satisfaction with the online retailer from which they buy their electronics and small appliances products. The study also sought to determine to what extent e-service quality factors, as a group and independently, predict the customer satisfaction of the participants of this study. The participants of this study were limited to adults (18 years of age or older), male and female, who live in any region of Saudi Arabia, and ...
Monetizing Attention And Branding Strategy: Assessing The Effects Of Personal Branding On Amateur Athletic Compensation,
2022
Portland State University
Monetizing Attention And Branding Strategy: Assessing The Effects Of Personal Branding On Amateur Athletic Compensation, Abby Christiansen
University Honors Theses
What role does branding play in the compensation issues faced by amateur athletes? How has the rise of influential online social personas legally impacted their case? This thesis explores the long-standing compensation issues that many amateur athletes have faced while under the control of the NCAA. It connects the social impact of online personal branding to some of the legal victories won by student athletes as they gain more freedom over their NIL (name, image, likeness) by detailing the importance of branding and its evolution into personal branding in a 21st century economy. Many of the rules and regulations ...
Obstacles To Managing Social Institutions In Light Of The Corona Pandemic,
2022
School of Arts, University of Jordan, Jordan
Obstacles To Managing Social Institutions In Light Of The Corona Pandemic, Ibrahim Al-Adra, Mohd Habib Samkari
Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي
The study aimed to identify the obstacles to managing social institutions in light of the Corona pandemic. The study sample consisted of (15) general managers and directors of sub-sections in social institutions working in the field. The study used the qualitative approach for the purposes of the study, and the researchers used the interview as a tool for collecting information and data. The results of the study indicated that the most prominent administrative obstacles are the lack of alternative plans for the administration to deal with crises, and the lack of readiness of the Internet and technology infrastructure. While the ...
The Relationships Among Locus Of Control, The Impostor Phenomenon, And Math Anxiety In Business Majors,
2022
University of North Carolina at Greensboro
The Relationships Among Locus Of Control, The Impostor Phenomenon, And Math Anxiety In Business Majors, Tiffany L. S. Tovey, Stephanie Kelly, Wiley Brown
International Journal for Business Education
The importance of quantitative literacy in business education cannot be overstated. A barrier to enhancing quantitative skills for many business majors is their math anxiety, an angst some individuals experience when working with numbers. This study explored the relationship between math anxiety, locus of control, and impostor phenomenon in business students. 220 business students (undergraduate and graduate) from a two moderately sized southeastern universities in the United States participated in an online survey that assessed these three phenomena. A linear regression was run to understand the relationships among the variables. The results indicated that more than one fifth of math ...
Trans-Parasocial Relation Between Influencers And Viewers On Live Streaming Platforms: How Does It Affect Viewer Stickiness And Purchanse Intention?,
2022
College of Management, National Sun Yat-sen University
Trans-Parasocial Relation Between Influencers And Viewers On Live Streaming Platforms: How Does It Affect Viewer Stickiness And Purchanse Intention?, Jeeyeon Kim, Jui-Ting Liu, Sue Ryung Chang
Asia Marketing Journal
Live streaming has become one of the most important communication tools for influencers to synchronously interact with viewers. It is critical to understand the effect of the reciprocal and synchronously interactive relations built between influencers and viewers, so-called trans-parasocial relations, in the context of live streaming. In this study, we investigate how trans-parasocial relations impact viewers’ stickiness and purchase intention on live streaming platforms. Furthermore, we investigate fanship as a mediating factor in the relationship between trans-parasocial relations and viewers’ behaviors. Overall, the results reveal significant direct and indirect effects of trans-parasocial relations on viewers’ stickiness and purchase intention. Higher ...
The Terrorist Laffer Curve:Rationality And Insurgency In Iraq, 2004-2008,
2022
Coastal Carolina University
The Terrorist Laffer Curve:Rationality And Insurgency In Iraq, 2004-2008, Dennis S. Edwards
Southern University College of Business E-Journal
While the original framework by Arthur Laffer focused on tax rates and the resulting revenue from such taxation, the Laffer curve has been applied to other studies in behavior as well. This paper details evidence of a Laffer curve in Iraq with respect to terrorist violence and Iraqi public support of that violence against the U.S.-led coalition forces. As insurgents began killing more Iraqi citizens in their attacks on U.S.-led forces, the increased lethality caused initial support of such violence to erode. As a result, the high-level terrorist hierarchy has suggested that its operatives reduce lethality ...
Estimating The Effect Of Poker Room Promotions On Player Traffic,
2022
Cornell University
Estimating The Effect Of Poker Room Promotions On Player Traffic, Michael T. Paz, Mikhail M. Sher, B D. Mccullough, Shabnam Zarin
UNLV Gaming Research & Review Journal
This paper examines the impact of poker room promotions on player traffic in casino-based poker rooms. Casinos regularly spend significant portions of their marketing budget on promotions, including free-play, item-based offers, complementary hotel rooms, and travel reimbursements (among others), in an effort to drive casino traffic. Poker room promotions, by contrast, are unique within the context of casino promotions because they are both player-funded and paid in cash. Despite these significant differences between poker room and other casino promotions, prior research has not provided empirical evidence on the effectiveness of poker room promotions. Using collected data on casino-based poker games ...
Shopping Marketing Tactics That Drive Purchases,
2022
University of Arkansas, Fayetteville
Shopping Marketing Tactics That Drive Purchases, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
Technology is reshaping the retail experience. In the fight for market share, how effective are traditional marketing tactics and technology offerings at attracting shoppers?
The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi,
2022
Shaheed Zulifkar Ali Bhutto Institute of Science and Technology (SZABIST)
The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi, Maira Junejo, Iqra Anwar Shah
IBA SBS International Conference
The intended research will target the problem of lack of LBA application and ineffective utilization of LBA in mobile advertising in digital marketing. Not much focus has been given to this area of marketing in the existing literature as well as practice in the context of the FMCG sector in Karachi, Pakistan. Wibisurya (2018) alluded that LBA has the potential to positively influence a consumer’s behavior towards a type of advertisement being carried out. However, FMCG marketers show a significant lack of interest in the domain. Moreover, LBA performed through SMS advertising increases two-way communication between consumers and FMCG ...
Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences,
2022
University of Lynchburg
Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer
Atlantic Marketing Journal
Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends ...
Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising,
2022
Missouri State University
Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers
Atlantic Marketing Journal
Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in ...
Analysis Of The Comovement Of Unemployment In Midwestern States,
2022
ONS. UNIVERSITY OF LOUISIANA AT MONROE
Analysis Of The Comovement Of Unemployment In Midwestern States, Tammy Rapp Parker
Southern University College of Business E-Journal
The current paper investigates the interrelatedness of twelve Midwestern states through the comovement of unemployment rates. Due to their geographic location, we would anticipate similarities and comovement among macroeconomic variables. The results show that although most of the bivariate pairings do show a relationship. Five of the sixty-five pairings show no indication of cointegration among their unemployment rates. Each of these five pairings includes North Dakota. The paper investigates geographic and socioeconomic similarities between these states to try to explain these results.
Baumol And Bowen Cost Effects In Research Universities,
2022
Centre College
Baumol And Bowen Cost Effects In Research Universities, Robert E. Martin
Southern University College of Business E-Journal
We estimate cost models for both public and private research universities and use partial differentials from these models to estimate different cost effects. The results suggest both Baumol’s cost disease and Bowen’s revenue theory drive cost higher and that Bowen effects are larger than Baumol effects. Tight revenue since 2008 reversed some declines in productivity and accelerated the trend in economizing on the use of tenure track faculty. This behavior under loose and tight revenue constraints is consistent with Bowen’s revenue theory.
