Marshall University
University of Tennessee, Knoxville
Syracuse University
Johnson & Wales University - Providence
East Tennessee State University
University of Nevada, Las Vegas
Iowa State University
Walden University
University of Louisiana at Lafayette
Loans And Marketing Guarantees In Athlete Agent Recruiting: Why They Are Ill-Advised Under Agency Law And Attorney Ethics Regulations Principles,
2020
Texas A&M University School of Law
Loans And Marketing Guarantees In Athlete Agent Recruiting: Why They Are Ill-Advised Under Agency Law And Attorney Ethics Regulations Principles, Joshua Lens
Texas A&M Law Review
Athlete agents use various means to recruit prospective clients. Controversial yet common methods include offering loans and marketing guarantees to prospective clients. In each transaction, the agent provides his client with money, in some cases amounting to millions of dollars. The agent typically expects repayment of the loan whereas the marketing guarantee is an advance on future marketing income that the agent will arrange for the athlete. While both National Football League Players Association (“NFLPA”) agent regulations and state athlete agent laws prohibit agents from offering inducements to prospective clients, neither authority considers loans or marketing guarantees illicit or prohibits ...
Advertising And Marketing Communications,
2020
Sheridan College
Advertising And Marketing Communications, Aswin Thomas
Creative Thinking: Theory and Practice
Creativity in Advertising and Marketing Communications
A Study Of The Product Development Process For The Transparent Kitchen Knife Block,
2020
University of Mississippi
A Study Of The Product Development Process For The Transparent Kitchen Knife Block, Benjamin Payne
Honors Theses
The purpose of this document is to summarize the research and planning, design, market evaluation, cost analysis, and production process for a kitchen knife block. The team began by researching multiple knife block designs and evaluating what strengths and weaknesses existed with the basic models that are currently offered in different marketplaces. After collecting data on material costs and discussing different design features, the team created a survey in order to gauge consumer preferences and gain a better understanding as to what features and price point the average customer would consider purchasing. The resulting information was used to create an ...
Influencer Versus Body Positive Marketing: Perceived Brand Personalities In The Eye Of The Target Consumer,
2020
University of Tennessee, Knoxville
Influencer Versus Body Positive Marketing: Perceived Brand Personalities In The Eye Of The Target Consumer, Sarah N. Bowman
Chancellor’s Honors Program Projects
No abstract provided.
Dark Clouds: The Ethics Behind A Growing Vape Culture,
2020
University of Arkansas, Fayetteville
Dark Clouds: The Ethics Behind A Growing Vape Culture, Matthew Crenshaw
Accounting Undergraduate Honors Theses
This project addresses the areas of vaping consequences and the overall perception of vaping as a whole from the public. It also successfully answers one primary question: Have vaping companies really done anything “unethical” in terms of marketing and selling their products, or are they just the easiest entity to blame?
Vaping has been referred to as an “epidemic” in recent years. It has gained an immense amount of popularity among America’s youth however little is known about its long-term health risks. Vaping, along with its advertising techniques and unique target audience, has been compared to cigarettes and with ...
Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society,
2020
East Tennessee State University
Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison
Electronic Theses and Dissertations
Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeals to audience emotion, the adverts employ rhetorical devices such as ...
University Community Engagement And Its Effect On University Brand Image,
2020
University of Pennsylvania
University Community Engagement And Its Effect On University Brand Image, Lina Shi
Joseph Wharton Scholars
With rising competition between universities in recent years, higher education institutions face increasing pressure to establish a positive brand image among students, faculty, and other university stakeholders for a competitive advantage. While there have been numerous studies showing how corporations’ brand images have been positively affected by corporate social responsibility initiatives, there are few that establish the effect of university community engagement on university brand image. This study uses a mixed-methods approach involving a secondary data analysis, a case study that includes interviews with administrators on the University of Pennsylvania and the Netter Center’s community engagement endeavors and branding ...
Ua12/2/1 College Heights Herald, Vol. 65, No. 56,
2020
Western Kentucky University
Ua12/2/1 College Heights Herald, Vol. 65, No. 56, Wku Student Affairs
WKU Archives Records
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Houchens, Gary. Students Still Run Herald, Talisman
- Howard, Laura. Busy Legislature, Faculty Raises Slow Budget
- Carlton, Jill. Commencement a Family Affair for Three Graduates – Oakes Family
- Hoover, Amy. Egg Drop Part of Weekend’s Science Games
- Bart White to Head Faculty Senate Again
- Tree will be Dedicated to Deceased Student – Perry Newby
- Dance Professor Beverly Veenker Gains Recognition
- Vice President Application Deadline Set
- 1990 Marsupial Awards
- Rountree, Ron. Addressing Religion – New Age
- Black, Sam. $400,000 Still Needed for Preston Health & Activities Center
- Dorris, Donna ...
The Supply Chain Of Digital Music: Empowering Independent Artists Through Availability And Accessibility,
2020
University of South Carolina - Columbia
The Supply Chain Of Digital Music: Empowering Independent Artists Through Availability And Accessibility, Justin Reed
Senior Theses
The process of creating and sharing digital music can be viewed from the “supply chain” perspective: identifying the resources and value-adding tools that ultimately result in a final audio product. By researching and documenting the steps involved in this process, I identify this supply chain as a series of steps, an itinerary, or process model of digital music creation. Moreover, I found that each step in the process can be assess for its accessibility and usability by independent artists. I conclude by exploring how this democratizes the music industry by affording independent artists the necessary tools and empowerment to create ...
Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes.,
2020
Wess Walters & Associates
Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters
National Youth-At-Risk Conference Savannah
Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.
Travel Big Spend Less,
2020
California Polytechnic State University, San Luis Obispo
Travel Big Spend Less, Jessica Sharpe
Journalism
Travel Big Spend Less is a blog designed for college students who are looking for inspiration and ways to travel on a budget. I started this website after taking Advanced Digital Journalism (JOUR 410) and finding a way to keep my study abroad spirit alive. Creating the website from scratch as well as creating multimedia journalism components for the website have been one part of this project.
After starting this platform my friend and I who studied abroad together decided that we should write a book as well. The book is titled “A Guide to Studying Abroad.” Both the blog ...
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs,
2020
Western New England University
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring Csr Communication On Twitter,
2020
Austin Peay State University
Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts
Atlantic Marketing Association Proceedings
No abstract provided.
Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter,
2020
High Point University
Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Social Media On Perceptions Of Political Authenticity,
2020
The Citadel
The Influence Of Social Media On Perceptions Of Political Authenticity, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility,
2020
Appalachian State University
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook
Atlantic Marketing Association Proceedings
No abstract provided.
Do Families That Tailgate Together Stay Together?,
2020
Kennesaw State University
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Atlantic Marketing Association Proceedings
No abstract provided.
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand,
2020
San Jose State University
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief,
2020
Kennesaw State University
Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Behavior In The Ready To Eat Foods Category: An Exploration In An Emerging Market,
2020
Indian Institute of Management Bangalore
Consumer Behavior In The Ready To Eat Foods Category: An Exploration In An Emerging Market, Shubhra Rajendra Meshram, Preetika Muralidharan, Avinash Mulky
Atlantic Marketing Association Proceedings
No abstract provided.
