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The Four-Hour Film Festival, James Christopher Agan 2016 University of Tennessee, Knoxville

The Four-Hour Film Festival, James Christopher Agan

University of Tennessee Honors Thesis Projects

No abstract provided.


Read Poster - Dr. Daniel S. Papp, President Of Kennesaw State University, Amy Thompson 2016 Kennesaw State University

Read Poster - Dr. Daniel S. Papp, President Of Kennesaw State University, Amy Thompson

Amy Thompson

READ Poster, featuring Dr. Daniel S. Papp, President of Kennesaw State University.

Book: Flags of Our Fathers, by James Bradley. New York: Bantam, 2000.


The Effects Of Coupon Promotion On Customer Retention, Aia Jean Taguinod 2016 ATaguinod01@wildcats.jwu.edu

The Effects Of Coupon Promotion On Customer Retention, Aia Jean Taguinod

MBA Student Scholarship

No abstract provided.


Celebrities’ Expansive “Right Of Publicity” Infringes Upon Advertisers’ First Amendment Rights, Jon Siderits 2016 Student and Editor-in-Chief for IPCLJ (2015-2016), University of Cincinnati College of Law

Celebrities’ Expansive “Right Of Publicity” Infringes Upon Advertisers’ First Amendment Rights, Jon Siderits

The University of Cincinnati Intellectual Property and Computer Law Journal

No abstract provided.


Effects Of Team Cognition And Constraint On New Product Ideation, Tanawat Hirunyawipada, Audhesh Paswan 2016 University of Dayton

Effects Of Team Cognition And Constraint On New Product Ideation, Tanawat Hirunyawipada, Audhesh Paswan

Tanawat Hirunyawipada

Idea generation is a critical activity in new product development. This study investigates the effects of ideation team's cognitive depth (specialization) and breadth (diverse expertise) as well as goal constraint on the generation of new product ideas. Focusing on the determinants of new product idea development helps articulate the mechanisms to generate more useful and novel product ideas. The findings indicate that specialization and diverse expertise affect idea novelty directly, albeit differently. Goal constraint helps enhance the usefulness dimension of new product ideas, but has little effect on the newness dimension of the ideas. Finally, goal constraint helps harness ...


Epics Torch, Madi Rogers, George Townsend, Brandon Henman, Holly Gregory, Patrick Leal, Brennan McPherron, Xinyue Pan 2016 Purdue University

Epics Torch, Madi Rogers, George Townsend, Brandon Henman, Holly Gregory, Patrick Leal, Brennan Mcpherron, Xinyue Pan

Engagement and Service-Learning Summit

The Indiana Bicentennial Commission (IBC) was created by former governor Mitch Daniels to plan and execute a statewide celebration of Indiana’s 200th birthday in 2016. The commission has requested that researchers at Purdue University develop a high-tech Indiana-made flame torch a la the Olympic torch to be used in the celebration and displayed throughout all 92 counties of the state. In addition, the IBC requested that Purdue’s EPICS program develop a kid-friendly torch that can be used alongside the actual torch in relays, celebrations, and community outreach events throughout the state.

By collaborating with Purdue researchers throughout a ...


Marketing To Millennials: Improving Relationships With Millennial Consumers Through Online Advertising And Social Media Networking, Shawna Brown 2016 California Polytechnic State University, San Luis Obispo

Marketing To Millennials: Improving Relationships With Millennial Consumers Through Online Advertising And Social Media Networking, Shawna Brown

Marketing

As the influence of the millennial population continues to grow, there is an increased demand for effective marketing techniques and methods for reaching this demographic group. With the expansion of technology and growth of social media, the advertising world has experienced tremendous changes in recent years that have been supplemented by the complexity of one of the world’s largest populations: millennials. While the millennial demographic is a difficult group that present a multitude of challenges for marketers, their purchasing power and growing influence act as a promising opportunity for brands.

This study examines the degree to which brands can ...


Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You, Nichole M. Rustad 2016 University of Dayton

Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You, Nichole M. Rustad

Roesch Library Staff Publications

Libraries often find themselves communicating programs and services to different audiences — students, faculty, donors and the community. So what happens when you are tasked with creating a marketing piece to pique donors’ interest? How do you know what they want to know about you, and what do they already know? Accurately assessing what your audience already understands about your library services can be a challenging aspect of your project. This column describes how an academic library in Ohio learned more about its target market to create a piece that could bring about the results it wanted.


Poker224.Com Agen Domino Online Terpercaya Serta Agen Bandar Kiu Online Indonesia, agus wikardi 2016 Selected Works

Poker224.Com Agen Domino Online Terpercaya Serta Agen Bandar Kiu Online Indonesia, Agus Wikardi

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Poker224.Com Agen Domino Online Terpercaya Serta Agen Bandar Kiu Online Indonesia, agus wikardi 2016 Selected Works

Poker224.Com Agen Domino Online Terpercaya Serta Agen Bandar Kiu Online Indonesia, Agus Wikardi

agus wikardi

Poker224.Com Agen Domino Online Terpercaya Serta Agen Bandar Kiu Online Indonesia merupakan situs yang menawarkan permainan domino online serta kiu online bagi para pecinta poker domino online di Indonesia. Suguhan manja dengan bingkisan bonus menarik di poker224 menjadikan kini poker224 menjadi salah satu tujuan favorite bagi para petarung judi poker dan domino online di Indonesia. Buktikan bagaimana fenomenalnya poker224.com ini dengan sekilas membaca artikel review Poker224.Com Agen Domino Online Terpercaya Serta Agen Bandar Kiu Online Indonesia ini.

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The Corporate Social Responsibility In Lidl’S Communication Campaigns In Croatia And The Uk, Martina Topic, Ralph Tench 2016 Leeds Beckett University

The Corporate Social Responsibility In Lidl’S Communication Campaigns In Croatia And The Uk, Martina Topic, Ralph Tench

The Qualitative Report

The purpose of the paper was to investigate whether Lidl uses CSR communication in their Advertising and Communication Campaigns in two different business contexts, and if so, how. The paper built upon existing analyses of CSR Communication by analysing Lidl’s websites in both countries, and went step forward and analysed TV adverts of the company in both countries as well. The analysis discovered importance of the social context in using CSR to promote business, as well as a different communication management strategy where Lidl does not communicate with UK public as extensively as with the Croatian public due to ...


Flying Past, Present, And Future, Gerry Boyle 2016 Colby College

Flying Past, Present, And Future, Gerry Boyle

Colby Magazine

The story is about Peter Agelasto ’96 and his groundbreaking digital-archiving work for Bob Dylan and others. Peter Agelasto thinks like an archaeologist to help Bob Dylan and others preserve their legacies.


Pomegranate Juice Can Do That? Navigating The Jurisdictional Landscape Of Food Health Claim Regulation In A Post-Pom Wonderful World, Hilary G. Buttrick, Courtney Droms Hatch 2016 Butler University

Pomegranate Juice Can Do That? Navigating The Jurisdictional Landscape Of Food Health Claim Regulation In A Post-Pom Wonderful World, Hilary G. Buttrick, Courtney Droms Hatch

Scholarship and Professional Work - Business

Thirty years ago, the most the consumer expected out of his or her morning glass of juice was a little extra vitamin C. By 2010, the consumer expected a lot more. POM Wonderful’s pomegranate juice, for instance, promised to improve cardiovascular health, treat erectile dysfunction, and combat prostate cancer.1 Those claims made orange juice look a little pathetic. Of course, those wild promises also landed POM Wonderful in hot water with the Federal Trade Commission (“FTC”) for misleading the public with scientifically unsubstantiated health claims.2


Who Will Be The First To Buy Autonomous Vehicles? An Application Of Everett Rogers’ Diffusion Of Innovations Theory, Reilly Jackson Umberger 2016 Claremont McKenna College

Who Will Be The First To Buy Autonomous Vehicles? An Application Of Everett Rogers’ Diffusion Of Innovations Theory, Reilly Jackson Umberger

CMC Senior Theses

Autonomous, otherwise known as self-driving, vehicles represent the future of transportation. Vehicles that drive themselves offer far reaching benefits from increased leisure and productivity for individuals to significant improvements in congestion and infrastructure for governments. The autonomous car will radically change the way we look at transportation, and they are right around the corner. However, the question remains: are we ready? Are we, as a society, ready to hand over the steering the wheel and trust autonomous vehicles with our safety? This paper predicts how the autonomous car will spread through society by analyzing and applying the product qualities and ...


Strategic Managerial Responses To Critical Service Events In Restaurants, Douglas Grant Edwards 2016 Walden University

Strategic Managerial Responses To Critical Service Events In Restaurants, Douglas Grant Edwards

Walden Dissertations and Doctoral Studies

Inappropriate managerial responses to critical service events (CSEs) in restaurants contribute to an increased rate of customer defection and restaurant failure. Some restaurant managers lack employee-training strategies that may enhance service recovery from CSEs. This case study explored what employee-training strategies participants deemed essential to enhance service recovery to CSEs. The population for this study was restaurant managers from a U.S. regional chain in South Carolina with at least 3 years of employee-training experience. Organizational learning theory was the conceptual framework for this study. Data collection included semistructured face-to-face interviews with restaurant managers and an exploration of company archival ...


Successful Implementation Of Grocery Store Loyalty Reward Programs, Cristina Reinert 2016 Walden University

Successful Implementation Of Grocery Store Loyalty Reward Programs, Cristina Reinert

Walden Dissertations and Doctoral Studies

Consumer loyalty programs are a key marketing strategy implemented across multiple industries in the United States. A successfully implemented loyalty program can benefit both the consumer and the company. The purpose of this single case study was to explore strategies that grocery store managers use to successfully deliver consumer loyalty programs. The theory of planned behavior was used as the conceptual framework to guide the study. Semistructured interviews, guided by the theory of planned behavior, were conducted with 4 participants who had direct involvement with the delivery of the consumer loyalty program, in Ocala, Florida. Data were also gathered from ...


Marketing And Microbusiness, Joran Premo-Hurt 2016 Walden University

Marketing And Microbusiness, Joran Premo-Hurt

Walden Dissertations and Doctoral Studies

Marketing plays an influential role in small business survival. The purpose of this multiple case study was to explore the mechanisms used by microbusiness retail store owners for collecting, monitoring, and transforming market data into operational marketing activities. Marketing orientation (MO) provided the conceptual framework for this study. Guided by an abridged interview protocol, 4 retail microbusiness owners from Delaware participated in audio-recorded, semistructured interviews. Saturation of data occurred after 3 interviews, confirmed when the 4th interview produced no new information. After transcribing the interviews, member checking occurred, as each participant received a summary of the interview, along with thematic ...


Leader Strategies To Reduce Sales Personnel Attrition, Nicole Lea Hawkins 2016 Walden University

Leader Strategies To Reduce Sales Personnel Attrition, Nicole Lea Hawkins

Walden Dissertations and Doctoral Studies

Because sales are the primary revenue generators for insurance companies, reducing attrition of sales agents is essential to organizational success. The purpose of this single descriptive case study was to explore strategies that 6 Nebraskan sales leaders within the insurance industry used to reduce attrition. Participants had experience in sales leadership and the attrition of sales personnel and were able to provide insight into the unique perspectives on attrition in the insurance industry. Participants met the following criteria: (a) manage an insurance sales office or organization or (b) held an insurance sales leadership position for at least 1 year and ...


Wine On Facebook: A Look At Millennial’S Wine Information Search., Lindsey Higgins, Marianne Wolf, Mitch Wolf 2015 California Polytechnic State University, San Luis Obispo

Wine On Facebook: A Look At Millennial’S Wine Information Search., Lindsey Higgins, Marianne Wolf, Mitch Wolf

Lindsey Higgins

A survey collected information related to Millennials’ wine purchasing behavior, and their wine information search process. Approximately 30% of the sample reported using Facebook as a source of information on wine. Millennials that report using Facebook for information about wine are more likely to engage with multiple social media platforms and are more apt to use technology for information. Those who use Facebook for wine information are more likely to drink wine at a party, purchase more wine each month and spend more on wine each month. These Facebook Millennials are more likely to consider varietal when purchasing wine and ...


Brand Experience On The Website: Its Mediating Role Between Perceived Interactivity And Relationship Quality, Doyle Yoon, Seounmi Youn 2015 University of Oklahoma Norman Campus

Brand Experience On The Website: Its Mediating Role Between Perceived Interactivity And Relationship Quality, Doyle Yoon, Seounmi Youn

Doyle Yoon

This study examined the mediating effect of brand experience on the linkage between perceived interactivity of a website and relationship quality with the brand in the online marketplace. The proposed mediation model was tested with online survey data collected from 265 college students. With the use of a mediation test, this study found that active control and two-way communication features of interactivity led to more positive brand experience, which subsequently influenced relationship quality with the brand. Contrary to our expectation,
perceived synchronicity feature was not found to be related to either brand experience or relationship quality with the brand. This ...


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