Complete Issue. Volume 1, Issue 2, 2018 University of Central Florida
Complete Issue. Volume 1, Issue 2
Journal of International Crisis and Risk Communication Research
This is the full issue of JICRCR Volume 1, Issue 2.
The Kiwi Way: Marketing In New Zealand, A Program Design For Johnson & Wales University, 2018 SIT Graduate Institute
The Kiwi Way: Marketing In New Zealand, A Program Design For Johnson & Wales University, Rachael L. Peters
The proposal for a study abroad program to be implemented at Johnson & Wales University [JWU] results from a five-month internship in the JWU Abroad office and multiple interviews with full-time colleagues in the department. It is designed to not only expand the current JWU portfolio in subject matter and program location, but to strengthen a newly built partnership with American Universities International Programs Limited [AUIP] through the addition of a second collaborative program in the provider’s catalogue.
The Kiwi Way: Marketing in New Zealand is a twelve-day faculty-led study abroad [FLSA] program that splits time between the cities of ...
Political Advertising Saturation In The 2016 Iowa Caucuses, 2018 Iowa State University
Political Advertising Saturation In The 2016 Iowa Caucuses, Jay Newell
Allocating the optimum amount of campaign resources to advertising is a critical question for political managers. This research presents the case of the 2016 Iowa Caucuses, in which over $46 million of broadcast television advertising was purchased on behalf of 21 Republican and Democratic candidates and run in eight media markets over 9 months. Using Federal Communication Commission (FCC)-derived data from more than 3,700 political advertising contracts, and responses to two waves of surveys among Iowa voters, this research considers the connection between advertising weight (adspend) and political outcomes in a media-saturated campaign. In contrast to some earlier ...
Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, 2018 Johnson & Wales University - Providence
Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, Martin W. Sivula
MBA Faculty Conference Papers & Journal Articles
With the vast array of resources available to instructors, one would think that instruction and teaching would yield success for all learners. Now, well into the 21st century has much changed in the classroom? Certainly, movable desks and chairs, advanced audio and visual equipment, and a plethora of all types of technologies which might be able to enhance training and education. Over the last several decades research on individualized instruction, cognitive science, educational psychology, and multimedia instruction (to name a few) have permeated the literature on instruction. With all the research and the vast array of studies on improving ...
Donor Stewardship And Repeat Giving, 2018 Liberty University
Donor Stewardship And Repeat Giving, Faith Hoelscher
Doctoral Dissertations and Projects
This quantitative correlational study evaluated the strength and direction of relationships between the dependent variables: major giving since September 1, 2009 and average elapsed time between major gifts in relation to the independent variables: number of stewardship activities, stewardship activities occurring within one-month of a major gift, and duration of major giving relationship. Using a multiple regression, a relationship was found between the independent and dependent variables. These results were then affirmed by Pearson r evaluations in an effort to reinforce the importance and significance of the independent variables in spite of the multicollinearity shown for the subset of stewardship ...
An Exploration Into The Efficacy Of Christian Servant Leadership In Facilitating Organizational Change In The Automotive Aftermarket, Christopher Shadrick
Doctoral Dissertations and Projects
Changing market dynamics is threatening the viability of stores in the automotive aftermarket. To provide business leaders strategies with strategies to implement organizational change and address shrinking revenue, this phenomenological study explored the lived experiences and perspectives of 20 front line, retail store managers in the automotive aftermarket. The information gathered during the interview process was analyzed using Moustakas’ modified van Kaam method. In addition, the researcher used NVivo 12, a qualitative analytic software, to group, reduce, validate, and organize the data into themes. Six themes emerged that demonstrate the applicability of Christian servant leadership to the automotive aftermarket. These ...
A Quantitative Descriptive Case Study On The Alzheimer's Nonprofit Marketing Methods, 2018 Liberty University
A Quantitative Descriptive Case Study On The Alzheimer's Nonprofit Marketing Methods, Stephaine Buffaloe
Doctoral Dissertations and Projects
The problem to be addressed was the deficiency of financial support, as a result of dwindling effectiveness of fundraising using traditional methods needed to meet the Alzheimer’s Association goal of finding a treatment by 2025. The purpose of this quantitative descriptive case study was to examine the current traditional marketing approaches of fundraising for the Alzheimer’s nonprofits. The significance of the study was finding that the survey participants preferred the traditional approach to the nontraditional approach. An entertainment event was the most favored approach. The implication on organizational change was that age, gender, and past donations to religious ...
Bling And Breakfast At Tiffany’S: Refreshing A 181-Year-Old Brand, 2018 Singapore Management University
Bling And Breakfast At Tiffany’S: Refreshing A 181-Year-Old Brand, Singapore Management University
‘Everyday luxury’ brings the venerable American luxury brand to a younger audience. Embracing digital marketing and social media is key to cultivating a new generation of lifelong customers
The Case For Showrooming, 2018 Chapman University
The Case For Showrooming, Cristina Nistor, Prashanth Nyer
Business Faculty Articles and Research
Showrooming has deeply affected the retail market in the past decade. As consumers became able to easily compare prices on their mobile devices, they started using retail stores to try on and experience products and then they ordered online the lower priced versions they liked best to be delivered directly to their homes. As retailers are trying to adapt to the showrooming challenges and the shift to online purchases, stores are increasingly adopting showrooming as a new selling format. We present examples of successful showrooming and develop a framework for when the new selling format can be expected to be ...
Role Of Home Guard In Building Security Of Poland. Change Management And Leadership In Polish Army, 2018 Academy of Land Forces in Wrocław
Role Of Home Guard In Building Security Of Poland. Change Management And Leadership In Polish Army, Mateusz Marszałek Mr
International Journal of Security Studies
In these uncertain times, when unregularly war is very common and when we were witnesses of helplessness of major countries against Afghanistan or Chechnya, it is important to change the definition of (every) country's military potential. In my essay I show how Home Guard composes the main answer for questions about raise the security level in country. From history to current conception I discuss purposes and structure of Home Guard. Then, there is a few words about place wher theory meets practise – part of “Practical Home Guard militaries functioning” shows reality of Home Guard is making conditions to effective ...
How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, 2018 Honors College, Pace University
How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, Angelina Garavente
Honors College Theses
Food is the most advertised commodity in the United States and food corporations spend on average over $36 billion a year on marketing and advertising (Albritton 172). Seventy percent of total advertising goes to market convenience foods, candy, snacks, soft drinks, desserts and alcohol (Albritton 172). As a result of the wide range of marketing on an even wider range of products, consumers have been taught to feel they have a considerable amount of choice. Ironically despite the array of brand-name commodities that give off this impression, only a few giant corporations control much of what is being offered.
How A Blender Smashed The Secret Of Going Viral, 2018 Singapore Management University
How A Blender Smashed The Secret Of Going Viral, Singapore Management University
A $50 campaign gained six million YouTube views in five days.
The “Perfect Parent” Campaign’S Failure: Applying A Job Market Model For Successful Foster Family Recruitment And Retention, Alexis N. Collins
Since 2014, Washington state’s Department of Child and Family Services (DSHS) has seen a dramatic drop in foster care providers. From 2005 to 2015, only 102 of 1,100 foster families licensed in 2005 were still providing care. As of 2015, the number of available homes has dropped to more than 1,000 below the normal level (at 4,600. homes.) Many issues are cited as contributing to these numbers, such as problematic administrative practice, unbearable social worker caseloads, and a sluggish system unresponsive to change. Other problems include an increase in behavioral problems amongst children coming into the ...
Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, 2018 California State University - San Bernardino
Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez
Electronic Theses, Projects, and Dissertations
In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s ...
The Effects Of Organizational Philanthropic Movements And Related Public Relations Strategies, 2018 California Polytechnic State University, San Luis Obispo
The Effects Of Organizational Philanthropic Movements And Related Public Relations Strategies, Gabriella C. Trapani
The following is a comprehensive public relations campaign created after extensive research on public relations efforts and corporate social responsibility. The study is mainly focused on establishing the relationship, if any, between a company’s philanthropic efforts and their profits. The study seeks to answer questions such as “Is the return on investment for philanthropic giving worth it?” and “How might this impact company morale?” With a focus on measuring the success of a philanthropic campaign created for Sereno Group Real Estate company, a small to midsize residential real estate company in the Silicon Valley, this study serves as a ...
Radical Social Ecology As Deep Pragmatism: A Call To The Abolition Of Systemic Dissonance And The Minimization Of Entropic Chaos, Arielle Brender
Student Theses 2015-Present
This paper aims to shed light on the dissonance caused by the superimposition of Dominant Human Systems on Natural Systems. I highlight the synthetic nature of Dominant Human Systems as egoic and linguistic phenomenon manufactured by a mere portion of the human population, which renders them inherently oppressive unto peoples and landscapes whose wisdom were barred from the design process. In pursuing a radical pragmatic approach to mending the simultaneous oppression and destruction of the human being and the earth, I highlight the necessity of minimizing entropic chaos caused by excess energy expenditure, an essential feature of systems that aim ...
You Are Included: The Effectiveness Of Diversity And Representation Of Ethnic Minorities In Tv Advertising, 2018 Bridgewater State University
You Are Included: The Effectiveness Of Diversity And Representation Of Ethnic Minorities In Tv Advertising, Eric Debenedictis
Honors Program Theses and Projects
While ethnic diversity in advertising has long been studied, researchers have found conflicting results when studying the attitudes of consumers towards multi-ethnic representation in ads. The purpose of this study is to investigate the effects of using an ethnically diverse or ethnically-specific cast in television advertisements in order to target ethnic minorities. This study seeks to determine if an actor’s ethnicity influences the viewer’s identification with the ad, depending on the viewer’s strength of identification with their ethnic group. Findings demonstrate that people who identify more with their ethnic group tend to identify more with ads that ...
Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, 2018 Liberty University
Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, Amanda Johnson
Senior Honors Theses
The advertising world is made up of many facets, such as creativity, networking, and thought leadership. At the center of these processes lies advertising creativity, a term used to describe an ad or element of an ad that is particularly novel and noteworthy. The contents of this thesis address the challenges academics and professionals have with establishing criteria to measure creativity, while considering the value of evaluating creative ability through a variety of processes. To do this, three case studies of award-winning advertisements were conducted in order to develop a profile of an effective ad. Results indicate that successfully creative ...
Managing Media For The Genius Of Warren Buffett, 2018 University of Nebraska at Omaha
Managing Media For The Genius Of Warren Buffett, Sydney Edens
The main purpose of this project was to provide public relations and marketing services to the Genius of Warren Buffett course and related events. I served as the Account Executive for the Genius of Warren Buffett account in the Spring semester of 2018 for MaverickPR, UNO’s student-run public relations firm. Main tactics included media relations and social media research and strategy. Thesis materials include the PR and marketing plan, news releases, social media content calendars, graphic design materials, documentation of client communication, copy writing and editing, news coverage of stories pitched to the media and administrative documents. I assess ...
China's Anti-Corruption Crackdown And The Foreign Corrupt Practices Act, 2018 Ohio State University Moritz College of Law
China's Anti-Corruption Crackdown And The Foreign Corrupt Practices Act, Daniel C.K. Chow
Texas A&M Law Review
China’s highly publicized crackdown on corruption may affect the type and number of cases in China that arise under the Foreign Corrupt Practices Act (“FCPA”), but it should not be assumed that the crackdown will necessarily lead to fewer FCPA prosecutions. Although there is some overlap of the goals of China’s corruption crackdown and the goals of the FCPA, China’s crackdown also serves important goals of the ruling Communist Party. The main goal of the current crackdown is to reinforce the Party’s power by targeting enemies and rivals of the current leadership. The crackdown is not ...