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Bit.Ly, Your Tinyurl Is Awe.Sm! Reinforcing Your Brand With A Custom Url Shortener, Robert L. Nunez II, Rebecca J. Hall 2014 Marquette University

Bit.Ly, Your Tinyurl Is Awe.Sm! Reinforcing Your Brand With A Custom Url Shortener, Robert L. Nunez Ii, Rebecca J. Hall

Robert L Nunez II

After migrating to the campus hosted CMS the UW-Milwaukee, School of Information Studies web team quickly realized that they needed a service that would allow them to create custom shortened URLs for marketing. Within 1 day, the team was able to produce a service that was equivalent to that of Bit.ly, that not only allows them to create shortened URLs, but also track their clicks, the audience reached, reinforce their brand, and much, much more. This poster will show the teams efforts in meeting this goal and the benefits of not relying on a 3rd party service.


Agen Sbobet Taruhan Judi Bola Online Terpopuler, sbobet online agensbobetonline 2014 SelectedWorks

Agen Sbobet Taruhan Judi Bola Online Terpopuler, Sbobet Online Agensbobetonline

Agen Sbobet Online Terpercaya Indonesia

Sbobet Online merupakan perusahaan Taruhan Judi Bola berlisensi yang beroperasi di Asia tepatnya di Filipina. Berlabel izin First Cagayan dan Resort Corporation, website judi online terbaik menurut majalah eGaming Review Magazine tahun 2009 dan 2010 ini di anugrahi "Asian Operator of the Year". Perusahaan Celton Manx mengelola semua kegiatan operasional Sbobet.Situs Sbobet Online ini juga beroperasi di Eropa dengan Lisensi Isle of Man yang bergerak sebagai operator judi online internasional. Sports Bookie Online (SBOBET) ini menawarkan beragam jenis taruhan judi bola dan juga agen casino yang diberi nama Sbobet Casino.Agen Sbobet menyediakan lebih dari 500(lima ratus) even ...


The Relationship Between Social Media Use And Consumer Brand Engagement, Joshua Stein 2014 Minnesota State University, Mankato

The Relationship Between Social Media Use And Consumer Brand Engagement, Joshua Stein

Journal of Undergraduate Research at Minnesota State University, Mankato

The use of social media by businesses as a communication tool has grown rapidly in recent years. Despite this rapid adoption, little is known about the use of social media among consumers and its effect on brand behavior. This research study aims to fill this gap by investigating the relationship between social media use and consumer brand engagement. To conduct this research, an on-line survey was administered through Survey Monkey to 60 undergraduates ranging in age from 18-24 through a snowball method. Survey questions included: extent of social media use, willingness to engage with brands, views on online vs. offline ...


Targeted Advertising, Platform Competition And Privacy, Henk LM Kox, Bas Straathof, Gijsbert Zwart 2014 SelectedWorks

Targeted Advertising, Platform Competition And Privacy, Henk Lm Kox, Bas Straathof, Gijsbert Zwart

Henk LM Kox

Targeted advertising can benefit consumers through lower prices for access to websites. Yet, if consumers dislike that websites collect their personal information, their welfare may go down. We study competition for consumers between websites that can show targeted advertisements. We find that more targeting increases competition and reduces the websites' profits, but yet in equilibrium websites choose maximum targeting as they cannot credibly commit to low targeting. A privacy protection policy can be beneficial for both consumers and websites. If consumers are heterogeneous in their concerns for privacy, a policy that allows choice between two levels of privacy will be ...


A Conceptualization And Empirical Examination Of The Effects Of Marketing Alignment On Franchising Relationships, Joseph Matthes 2014 University of Nebraska - Lincoln

A Conceptualization And Empirical Examination Of The Effects Of Marketing Alignment On Franchising Relationships, Joseph Matthes

Dissertations and Theses from the College of Business Administration

Franchising is a widely utilized business format that continues to grow in popularity both domestically and abroad. Through the recruitment of franchisees as agents, franchisors are able to access additional resources and rapidly expand their networks. The marketing relationship between franchising partners presents unique opportunities and challenges due to this captive and codependent channel structure. In order to fill a gap in the literature and better understand franchisee-franchisor relationships, the author conceptualizes marketing alignment as being comprised of both agreement and cooperation across the dimensions of strategies, operations, and values. A conceptual model is developed that addresses the following research ...


Wearing Your Heart On Your Sleeve: The Effects Of Conspicuous Compassion On Identity Signaling And Charitable Behavior, Zoe Rogers 2014 The Graduate Center, CUNY

Wearing Your Heart On Your Sleeve: The Effects Of Conspicuous Compassion On Identity Signaling And Charitable Behavior, Zoe Rogers

Dissertations and Theses, 2014-Present

Conspicuous compassion is one type of prosocial behavior that involves the purchase and wearing of merchandise that supports a cause. This research considers the effects that conspicuous compassion has on signaling to others and signaling to the self and the factors that influence these types of signaling. This research shows that self-signaling is influenced more by whether the merchandise supported (vs. did not support) a cause, while other-signaling is more influenced by the public (vs. private) dimension of the message on the merchandise. This research also examines a two-path model of the effects of conspicuous compassion on subsequent charitable behavior ...


The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran 2014 California Polytechnic State University

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran

Graphic Communication

The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data ...


Rebranding The Wku Office Of Sustainability, Mary Boothe 2014 Western Kentucky University

Rebranding The Wku Office Of Sustainability, Mary Boothe

Honors College Capstone Experience/Thesis Projects

Since its inception in 2008, the WKU Office of Sustainability has struggled with general program and initiative awareness as well as student engagement in university sponsored sustainability activities. Attempts to target and capture an audience have been inconsistent due to lack of budget and staff, resulting in varying levels of success. The purpose of this project is to identify, through a population survey, a student market that is interested but unaware of the information, services, and initiatives provided by the WKU Office of Sustainability. Once identified, the market was assessed using statistical data and focus groups to determine the most ...


Visual Tension In Graphic Design, Raven Heinstein 2014 Western Kentucky University

Visual Tension In Graphic Design, Raven Heinstein

Honors College Capstone Experience/Thesis Projects

My thesis explores the use of visual tension in various graphic design areas and works. It delves into the purposes of creating visual tension and in which instances it can be most effective, as well as most ineffective. It discusses the use and creation of visual tension with design hierarchy, rhythm and dynamics, symmetry and asymmetry, negative and positive space, color relationships, and typographical design. I will define visual tension, discuss its relevance and significance, and show informative examples. I'm using mainly secondary research in the form of textbooks and examples by other designers, but I have also included ...


Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins 2014 Liberty University

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a ...


Las Alianzas Público Privadas ¿Interés General Versus Interés Particular?, Francisco Carlos Ruiz Diaz 2014 SelectedWorks

Las Alianzas Público Privadas ¿Interés General Versus Interés Particular?, Francisco Carlos Ruiz Diaz

Francisco Carlos Ruiz Diaz

La economía lleva 238 como ciencia, pero los economistas siguen sin ponerse de acuerdo respecto al rol del Estado en los asuntos económicos. Por un lado, los defensores del liberalismo económico sostienen que el rol del Estado en los asuntos económicos debe ser marginal. Por otra parte, los defensores del intervencionismo creen que el Estado debe ingresar al ruedo económico para velar por el interés general. Interés general versus individualismo ¿Una discusión sin posibilidad de acuerdo? En los años setenta surgió una poderosa herramienta que logró sintetizar el pensamiento liberal y el intervencionista: la Asociación Público-Privada (APP).


Analysis Of Automobile Advertisements In American Magazines, Asnika Bajracharya '14, Lukwesa K. Morin '14, Kendall H. Radovich '14 2014 Gettysburg College

Analysis Of Automobile Advertisements In American Magazines, Asnika Bajracharya '14, Lukwesa K. Morin '14, Kendall H. Radovich '14

Student Publications

The automobile is one of the most important products in American consumer culture. Throughout the history of the automobile industry in America, advertising has been an important strategy for marketing automobiles and their features to consumers on a mass scale. The purpose of this study was to evaluate how print (magazine) automobile advertisements have changed through time (1960-2013) and across different genres of magazines: general (National Geographic, New Yorker), male-oriented (Esquire), female-oriented (Cosmopolitan), and ethnic (Ebony). The trends that we examined included: numbers and proportions of car advertisements, relative numbers of domestic and foreign car advertisements, and the mix of ...


Risk Propensity And The Aviator Shortage, Timothy S. Seales 2014 The University of Southern Mississippi

Risk Propensity And The Aviator Shortage, Timothy S. Seales

Honors Theses

This is an exploratory research study of the possible similarities in risk propensity between aviators and potential aviators and to determine the feasibility of using focused marketing strategies to increase the number of annually issued pilot certificates. This exploratory research was chosen for its significance in that there is a steady decline in the number of pilot certificates being issued annually (Blair, 2012), and there is also a dramatic increase in the number of airline pilots reaching the mandatory retirement age of 65 (Cary, 2012). The result of these two combined circumstances may cause an acute aviator shortage in the ...


Find It In Football: An International Marketing Plan For Young Women, Melanie Michelle Holohan 2014 Syracuse University

Find It In Football: An International Marketing Plan For Young Women, Melanie Michelle Holohan

Syracuse University Honors Program Capstone Projects

What follows are multiple components of a creative advertising project. While this work relies heavily on research, it was a very creative process. The premise of this work is an integrated marketing campaign that utilizes my two majors: international relations and advertising, combined with my love for sports. Using primary and secondary research, I found that the benefits that sports have on child development are huge (Humphrey, 2003). I narrowed my sport choice down to soccer and my target down to young women. I wanted to focus on Islamic states because, at least by American standards, Muslim women are often ...


Beaver Professional Public Relations Research Case Study, Francheska Munoz 2014 Syracuse University

Beaver Professional Public Relations Research Case Study, Francheska Munoz

Syracuse University Honors Program Capstone Projects

This research study combines public relations and marketing to examine how women think about buying hair products. Using Beaver Professional, a hair care company, as the client, this study incorporates different methods of research to understand what factors affect which products women buy and where they go to buy them. This study also examines how salons think about selling hair products to their customers and where they go to shop or find the products for their salons.


Advertising In The Super Bowl: Worth The Cost?, Avi Steinbach 2014 Syracuse University

Advertising In The Super Bowl: Worth The Cost?, Avi Steinbach

Syracuse University Honors Program Capstone Projects

The Super Bowl has long been considered an unofficial American holiday. Advertisers look at this day as their Christmas – a day when the audience looks forward to commercials. Because of the immense value that a Super Bowl spot holds, there is an equally high price tag to pay for a spot.

The original question posed in this thesis was: Is a Super Bowl advertisement worth the cost? After diving into countless articles arguing both sides and looking at companies’ successes and failures, it became clear that the wrong question was being asked. Rather than thinking about all companies, the decision ...


What’S Gender Got To Do With It? How Client Gender Influences Public Relations Practices And Crisis Management Strategies, Tiana Rojas 2014 Syracuse University

What’S Gender Got To Do With It? How Client Gender Influences Public Relations Practices And Crisis Management Strategies, Tiana Rojas

Syracuse University Honors Program Capstone Projects

Media leads gender stereotyping. Consumers of media internalize messages of gender put forth by the media, thus shaping their attitudes and expectations of gender. This paper focuses on gender and how it influences public relations (PR) practices and crisis management strategies, specifically in entertainment PR. This is a subject that has yet to be explored. Utilizing primary, secondary and quantitative research methods, I hope to answer my research question: how does client gender influence PR strategy? To test my research question, I designed an online survey composed of four common PR crises seen in the entertainment industry among celebrities. The ...


Capstoned: Advertising Research, Account Planning, And The Development Of A Marketing Plan For Recreational Marijuana In Denver, Co, Erica Clapp 2014 Syracuse University

Capstoned: Advertising Research, Account Planning, And The Development Of A Marketing Plan For Recreational Marijuana In Denver, Co, Erica Clapp

Syracuse University Honors Program Capstone Projects

One of the hottest current issues in the United States among politicians and many other groups of citizens is the legalization of recreational marijuana. This issue has a long history, and it has constantly resurfaced in the media for years. However, the recent attention being given to recreational marijuana legalization is not going to die down anytime soon, for landmark progress has been made in this area. On November 6, 2012, Colorado Amendment 64 was passed, implementing a statewide drug policy for cannabis. Consequently, Colorado has taken a revolutionary step that marks the first electoral decision to legalize marijuana in ...


The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins 2014 University of Tennessee, Knoxville

The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins

University of Tennessee Honors Thesis Projects

No abstract provided.


The Impact Of Consumer Product Package Quality On Consumption Satisfaction, Brand Perceptions, Consumer Investment And Behavior, Jeffrey S. Hess PhD, Jay Singh, Lynn E. Metcalf, Jeffrey Danes PhD 2014 Rochester Institute of Technology

The Impact Of Consumer Product Package Quality On Consumption Satisfaction, Brand Perceptions, Consumer Investment And Behavior, Jeffrey S. Hess Phd, Jay Singh, Lynn E. Metcalf, Jeffrey Danes Phd

Journal of Applied Packaging Research

Consumer product packaging can serve a critical role in the consumption experience, but marketing and packaging science researchers focus primarily on pre and post-consumption aspects of consumer product containers. Exhaustive research into packing ergonomics, logistics, safety, sustainability and promotional features are common across marketing and packaging disciplines, but research isolating the role of a packaging in consumption satisfaction and enduring consumer-brand relationships is rare. In addition to an undervalued role in product satisfaction, functional isolation between marketing and packaging scientists limits packaging’s overall impact on the bottom line.

This research examines the role of bottle quality in bottled-water consumption ...


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