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Copyright Complements And Piracy-Induced Deadweight Loss, Jiarui (Jerry) Liu 2015 Stanford University

Copyright Complements And Piracy-Induced Deadweight Loss, Jiarui (Jerry) Liu

Indiana Law Journal

Conventional wisdom suggests that copyright piracy may in effect reduce the deadweight loss resulting from copyright protection because it allows the public unlimited access to information goods at a price closer to marginal cost. It has been further contended that lower copyright protection would benefit society as a whole, as long as authors continue to receive sufficient incentives from alternative revenue streams in ancillary markets, for example, touring, advertising, and merchandizing. By evaluating the empirical evidence from the music, performance, and video game markets, this Article highlights a counterintuitive yet important point: copyright piracy, while decreasing the deadweight loss in ...


Diffusion Of The Kroger Presence Through Expansion And Acquisition, Gary W. Clark 2015 Illinois State University

Diffusion Of The Kroger Presence Through Expansion And Acquisition, Gary W. Clark

Undergraduate Research-- Geography—Geology

Kroger Foods is the largest of second largest supermarket chain in 41 of 49 major markets. This essay will focus on the growth of a small grocery story to the supermarket giant it is today.


7dewa Texas Holdem Poker Domino Online, jahpala Fatih 7dewatexasholdempoker 2015 SelectedWorks

7dewa Texas Holdem Poker Domino Online, Jahpala Fatih 7dewatexasholdempoker

jahpala Fatih 7dewatexasholdempoker

7Dewa adalah situs yang menawarkan permainan texas holdem poker dan domino online bagi semua pecinta kartu poker di indonesia


The Economics Of Successful Billboard Advertising, Alexa Thomas 2015 California Polytechnic State University

The Economics Of Successful Billboard Advertising, Alexa Thomas

Graphic Communication

This study explains the economics of billboard advertising, specifically pertaining to the internal and external elements that make them effective for both consumers and the brand. Billboards have been used as an advertising medium for more than a century, and are still used today. The question is, “What about billboards make them so effective?” Secondary research was examined to better understand the history of billboards, how they compare to other mediums, and the elements experts consider throughout the campaign process. After analyzing secondary articles and studies, primary research was conducted by interviewing a sample of consumers and experts to determine ...


An Advertising Plan For Clarityadm, Chelsey Porter 2015 California Polytechnic State University - San Luis Obispo

An Advertising Plan For Clarityadm, Chelsey Porter

Agricultural Education and Communication

The purpose of this project is to develop an advertising plan for a small business based on the central coast. In this project you will find information pertaining to the aquarium keeping hobby as well as creating business website and business cards. This was designed to create a website and business cards in order to broaden the customer base for the business and increase profits.


Promo Qqdewa Situs Judi Bola Online Terbesar Dan Terpercaya Indonesia, Yudi Winarko qqdewa 2015 SelectedWorks

Promo Qqdewa Situs Judi Bola Online Terbesar Dan Terpercaya Indonesia, Yudi Winarko Qqdewa

Yudi Winarko qqdewa

QQDEWA Situs Judi Bola Online Terbesar dan Terpercaya Indonesia agen judi bola online yang merupakan tempat terbaik bagi para bebotoh untuk bermain judi online saat ini. http://www.sohibseo.com/2015/05/qqdewa.html


Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts 2015 Baylor University

Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts

Atlantic Marketing Journal

Much of the current focus on the use of ultra-thin models in fashion magazines can be attributed to Madison Avenue which still operates under a “Thin Sells” ethos. Research to date, however, has provided equivocal evidence of the efficacy of thin models in advertising (Yu 2014). The present study’s two related objectives include: (1) determining whether model size has an impact on advertising effectiveness, and (2) if internalization of the thin ideal moderates this relationship. Study results suggest model size in fashion advertisements has no main effect on advertising effectiveness. Additionally, thin ideal internalization moderates the model size – advertising ...


7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye 2015 University of Nebraska-Lincoln

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.


How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye 2015 University of Nebraska-Lincoln

How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.


What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone 2015 St. John Fisher College

What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone

Undergraduate Review: A Journal of Undergraduate Student Research

In my own life, I have a set of brands that describe my personality, interests, and lifestyle. So, how do companies build this connection between the brand and the consumers’ self-perception? I researched the methods used to establish self-congruence with a brand, meaning how the brand’s personality fits with the consumer’s actual self, versus the consumer’s ideal self. I also examined the different ways advertising can increase brand congruity with the consumer, especially focusing on celebrity endorsements, purchase promotions, and the use of imagery in specific forms of advertising.


2015-2016 Pebble Smartwatch Advertising Campaign, Robert W. Jellicorse 2015 University of Tennessee, Knoxville

2015-2016 Pebble Smartwatch Advertising Campaign, Robert W. Jellicorse

University of Tennessee Honors Thesis Projects

No abstract provided.


Narrative Advertising, Meng Li 2015 East Tennessee State University

Narrative Advertising, Meng Li

Electronic Theses and Dissertations

Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing narratives submitted by females and males. This exploratory study introduces analyzing narrative ...


Scentsational Marketing In Business: A Study Of Scent Atmospherics, Jordan Thomas 2015 East Tennessee State University

Scentsational Marketing In Business: A Study Of Scent Atmospherics, Jordan Thomas

Undergraduate Honors Theses

This research will evaluate a marketing tool called atmospherics. This tool, although very powerful in capturing a consumer’s interest through the use of memories and the overall aspect of buying, is sometimes forgotten when constructing a marketing plan. The thesis will evaluate the strengths and weaknesses when using this marketing tool and then apply those characteristics to a specific example of a bakery.


Cars For A Cause, Lauren Pagani 2015 University of Rhode Island

Cars For A Cause, Lauren Pagani

Senior Honors Projects

Cars for a Cause is a car show, ranging from modern European, Japanese, muscle, track-ready and a variety of other cars, which is intended to raise money for the charitable organization, The Alzheimer’s Association, which helps to find a cure for Alzheimer’s and Dementia. According to The Alzheimer’s Association, approximately 5.3 million Americans are affected by this disease making it the sixth leading cause of death in the United States. By hosting an event tied to this horrific disease that affects a large number of individuals and their families, the hope is to generate a larger ...


Unilever Platinum Stores: Building A Brand For The Community, Singapore Management University 2015 Singapore Management University

Unilever Platinum Stores: Building A Brand For The Community, Singapore Management University

Perspectives@SMU

Unilever's idea of assisting the owner of a flood-stricken mom and pop shop in Thailand has blossomed into a plan that seeks to benefit the local community


Emotional Reaction Facilitates The Brain And Behavioral Impact Of Graphic Cigarette Warning Labels In Smokers, An-Li Wang, Steven B. Lowen, Daniel Romer, Mario Giorno, Daniel D. Langleben 2015 University of Pennsylvania

Emotional Reaction Facilitates The Brain And Behavioral Impact Of Graphic Cigarette Warning Labels In Smokers, An-Li Wang, Steven B. Lowen, Daniel Romer, Mario Giorno, Daniel D. Langleben

Neuroethics Publications

Background—Warning labels on cigarette packages are an important venue for information about the hazards of smoking. The 2009 US Family Smoking Prevention and Tobacco Control Act mandated replacing the current text-only labels with graphic warning labels. However, labels proposed by the Food and Drug Administration (FDA) were challenged in court by the tobacco companies, who argued successfully that the proposed labels needlessly encroached on their right to free speech, in part because they included images of high emotional salience that indiscriminately frightened rather than informed consumers.

Methods—We used functional MRI to examine the effects of graphic warning labels ...


Design, Programming, And User-Experience, Kaila G. Manca 2015 University of Connecticut - Storrs

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices ...


Who Pays For Music?, Meg Aman 2015 Bryant University

Who Pays For Music?, Meg Aman

Honors Projects in Management

The purpose of this capstone project was to determine the attributes of consumers that pay for music, specifically music streaming services. The recent decline in current individual track sales and the increase in the number of streamed songs, highlights the relevance of this topic. The increasing popularity in music streaming has caused much contreversy in the music industry. Many artists are unhappy with the low revenue they receive from songwriting royalties from these streaming services that offer a free platform. Artists are not the only ones who need consumers to pay for music, the music streaming sites that provide free ...


How Close Is Too Close? Location-­‐Based Advertising, Linda T. Bond, Kasi Dickerson, Joey Stepniewski, Toure McCoy 2015 Stephen F Austin State University

How Close Is Too Close? Location-­‐Based Advertising, Linda T. Bond, Kasi Dickerson, Joey Stepniewski, Toure Mccoy

Bright Ideas Conference

Location-based advertising (LBA) is on the cutting edge of technological innovation. By employing GPS technology, LBA finds consumers, responds to what they are doing and follows them wherever they go. This study defines LBA and examines the strengths, weaknesses, threats and opportunities. The SWOT analysis showed innovation and expansion of location-based advertising and established that the strengths and opportunities far outweighed the weaknesses and threats. However, the concern for privacy is a constant throughout all discussions of LBA.


Jinpoker.Com Agen Judi Poker Online Dan Domino Online Indonesia Terpercaya, OOM Pagah oompagah 2015 SelectedWorks

Jinpoker.Com Agen Judi Poker Online Dan Domino Online Indonesia Terpercaya, Oom Pagah Oompagah

OOM Pagah oompagah

Jinpoker.Com Agen Judi Poker Online Dan Domino Online Indonesia Terpercaya – Poker adalah permainan kartu yang merupakan penggabungan dua unsur utama yaitu tantangan strategis dengan unsur psikologis


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