Recreation Business Commons^™

Theme Park Routing: A Decision Support System For Walt Disney World Trips, Danica Dvorachek

The Kabod

With over 52 million visitors annually, the Walt Disney World theme park is one of the busiest places on earth (US City Traveler, 2015). While some of these visitors are regular attendees, most are creating new memories in unfamiliar territory. To assist these novice theme park visitors, a plethora of reference books, blogs, tour guides and other resources exist. These recommend which attractions to visit and their popularity. What these resources do not provide, however, is the optimal order that these attractions should be visited.

Millennials And The Experience-Driven Economy

Business Exchange

Millennials expect brands to create authentic, customer-centric experiences for them, no matter whether they are looking for a place to live, eat, visit or shop. This article looks at how businesses are mining data and creating marketing plans and experiences to appeal to this younger demographic.

Driving Rvpark/Campground Selection: A Grounded Theory Approach, Aj Templeton, Jill Fjelstul, Kimberly Severt, Yeon Ho Shin

Journal of Tourism Insights

The ability to “provide almost unrestricted land travel” (Prideaux & Carson, 2003, p. 307) has made drive tourism popular for tourists. A considerable sub-sector of the drive tourism industry is that of the multi-billion-dollar recreational vehicle industry (RV). Minimal academic research has been conducted on this important sub-sector of the drive tourism industry. This study builds upon previous research towards a further understanding of the RV consumer. A grounded theory approach was used to drive the direction of the research for this study. Given the scope of the data and studies that have been done regarding RV industry, this study examines ...

Sentiment And Stock Returns: Anticipating A Major Sporting Event, Brian C. Payne, Jiri Tresl, Geoffrey C. Friesen

Finance Department Faculty Publications

This study documents the effect of the Super Bowl on the stock returns of firms that are geographically associated with the competing teams. We find significant upward return drift in the 9 trading days leading up to the Super Bowl, a pattern consistent with investors trading in anticipation of the game itself. The ‘‘anticipatory behavior’’ among investors leads to widespread pregame returns, which is not documented in prior studies. These pre-event abnormal returns are positive and statistically and economically significant for all firms, and the size of pre-event returns varies according to each team’s favored status. In addition, firms ...

Intertemporal Elasticity Of Substitution With Leisure Margin, Juan Du, Takeshi Yagihashi

Economics Faculty Publications

This paper investigates whether leisure time definitions matter in the estimation of the intertemporal elasticity of substitution of consumption (IES) by using a utility specification that allows interaction between consumption and leisure time. We find that the IES estimated using a narrowly defined leisure measure that excludes quasi-leisure activities is larger than that estimated using nonmarket time. The discrepancy is largely driven by the substitution of consumption and several leisure components over the lifecycle. This finding is robust in alternative specifications and holds well for subsamples of higher socioeconomic status. Our results demonstrate the inseperable nature of consumption and time ...

Aquatic Managers Of Northeast Iowa : A Description Of Current Practices Of Staff Training And Implementation Detailing Competencies, Frequency, And Evaluation, Tracy N. Carey

Electronic Theses and Dissertations

The purpose of this study is to identify and describe how aquatic managers implement aquatic staff training and development. According to the American Society for Training and Development, U.S. organizations spend more than $50 billion annually on employee training. Organizations place an important emphasis on training and development for their employees. Aquatic facilities play an important role in the communities they serve. Operating an aquatic facility has become increasingly more complex in recent years due to new technology with filtration systems, differentiating certifications and facility regulations.

Therefore, aquatic managers must ensure their lifeguards are capable and competent of doing ...

The Business Of Trails, Kerstin Stender

Theses: Doctorates and Masters

Long distance trails have substantial infrastructure due to their length and provision of overnight shelters. Length and remoteness impact negatively on travel time for access, resulting in high maintenance costs. Additionally, as government budgets are declining globally, funding for trails can be difficult to source, leaving infrastructure to deteriorate.

This research investigated how long distance trails are managed, specifically from the perspective of a tourism product in a natural protected area. Global case studies were based on site visits and interviews with trail managers around the world, as well as a review of written documentation. Through comparative analysis the components ...

Extreme Sports: A Study Of Free-Solo Rock Climbers, Jacob Ray Sparks

All Theses and Dissertations

Extreme sport participation has traditionally been conceptualized as a psychological disorder and something to be avoided (Cashmore, 2002). Viewed in this way, these individuals are thought to be enacting an unhealthy psychology (Ogilvie, 1997; Slanger & Rudestam, 1997). Other research has described participants in extreme sports as sensation seekers under-stimulated by their normal surroundings and out of control (Zuckerman, 1979). Using Brymer's (2005) focused definition of extreme sports, "activities where a mismanaged mistake or accident would most likely result in death, as opposed to injury" (p. 5), this study utilized a phenomenological method to analyze semi-structured interviews with 16 free-solo climbers (n =16). The participants described their motivations in terms of overwhelming enjoyment, heightened focus, and personal progress. These results support more recent research describing extreme sport experiences as opportunities for positive transformation with outcomes including gains in courage, humility, eco-centrism, and emotional engagement (Brymer, 2009; Willig, 2008). These findings challenge the traditional, stereotypical notions of extreme sports participants as young and male (Wheaton & Beal, 2003), sensation-seeking (Zuckerman, 1979), and psychologically unwell (Ogilvie, 1997; Slanger & Rudestam, 1997). Answering Brymer's (2005) call to investigate all extreme sports individually, this study focused on the specific extreme sport of free-solo climbing and found the experience of the free-solo climber is a powerful undertaking enjoyed by young, old, male, and female.

Decision Making In The Backcountry While Carrying A Cellular Phone, Quinn S. Linford

All Theses and Dissertations

The purpose of this study was to gain understanding about the influence of technology, specifically cellular phones, on decision making during potentially risky situations in the backcountry. Previous research in this area is contradictory and some studies indicate technology is influencing people to take more risks while others suggest it is not. Further confounding the relationship is the fact that previous studies have found people may be taking more risk in the presence of technology were based largely on respondent perceptions, not observation data. The current study used a scenario-based decision model to examine the difference in decision making between ...

Examining Intrinsic Motivation And Holistic Functioning: The Role Of Therapeutic Recreation In Residential Substance Use Treatment, Damien Christopher Cavanaugh

All Theses and Dissertations

This evaluative study examined the impact of recreational therapy interventions on intrinsic motivation and holistic functioning among adults at a substance use treatment facility. West (2001) identified motivation as a key variable in treating substance use disorders, and self-determination theory, specifically intrinsic motivation, provided a useful framework for this study. Intrinsic motivation is grounded in self-determination theory and defines various motivation types and how to increase participants' engagement. Holistic functioning is another tool in assessing a participant's recovery. For this evaluation, four domains were specifically assessed: (a) physical, (b) leisure, (c) social, and (d) daily living functioning. These quality ...

University Fundraising Through Special Events: An Application Of The Theory Of Planned Behavior, Megan Elizabeth Hobbs

Master's Theses and Project Reports

The purpose of this study was to apply the Revised Theory of Planned Behavior and EVENTQUAL models to explore (1) event qualities that significantly impact guests’ satisfaction with a university event that they attend, (2) significant factors influencing university loyalty as a result of an event, and (3) willingness to make a charitable donation to a university as a result of attending an event. An online survey was sent to attendees of an annual Cal Poly auction event between 2002 and 2016 that directly benefits Cal Poly students. The data were used to test a series of hypotheses to determine ...

Plastic Fantastic: The Fiberglass Boatbuilding Industry In Holland, Michigan, Geoffrey D. Reynolds

Faculty Publications

Plastic Fantastic: The Fiberglass Boatbuilding Industry in Holland, Michigan is a chapter concerning the use of fiberglass reinforced plastic (FRP) to build boats starting in the 1940s. In the 1950s boat builders discovered that fiberglass would allow them to design boats that would lead to new boat sales and increased profit margins for years to come. This technology steadily spread throughout American boat manufacturing plants, including Holland, Michigan, placing the town among the leaders in the industry.

Tell Me At What Time You Usually Wake Up, I’Ll Tell You What Type Of Traveler You Are: An Investigation Of The Relationship Between Destination Canada “Explorer Quotient” Segmentation Method And Chronotype, Maryse Côté-Hamel

2016 Conference

While travelers diverge on their attitudes, beliefs, values, motivations and behaviours, they also vary in their chronotype (also called diurnal preference). The present research investigates the mediating influence of the chronotype on the relationship between Destination Canada "Explorer Quotient" and the length of planning prior to the trip.

From Woods To Water: Reviving A G-W Invader, Geoffrey D. Reynolds

Faculty Publications

From Woods to Water: Reviving a G-W Invader is an article concerning the full restoration of a 1972 G-W Invader 10.3' Rally fiberglass boat by high school students Peter Reynolds, Gurjinder Sandhu, and instructor Geoffrey Reynolds, during May and June 2016.

Recreation At Work: More Than Fun And Games?, Andrew Lacanienta

All Theses and Dissertations

The purpose of this study was to examine the efficacy of Duerden, Courtright, and Widmer's (n.d.) Recreation at Work (RAW) Model and explore the relationship between RAW and employee flourishing (i.e., resilience, work engagement, organizational identification). This study explored the unique contribution from RAW and work activities in relation to employee flourishing. Structural equation modeling revealed RAW and leisure as a state of mind (LSM) perceptions (i.e., intrinsic motivation, perceived freedom, positive affect) had positive relationships with personal expressiveness (β = .704, p < .001) and organizational identification (β = .164, p = .002). Additionally, RAW had a positive relationship with resilience mediated by personal expressiveness ...

Kickact: The Implementation & Evaluation Of A Youth Empowerment & Leadership Program, Crystal M. Denny

Capstone Collection

KickAct is a program that combines martial arts and performing arts to empower youth and engage them in creative social change. Youth experience a lack of community engagement and partnership with the adult. Many youth face additional challenges, ranging from lack of support in school to violence at home, that can negatively impact their life. KickAct is designed to provide youth with the necessary skills and experience to thrive as active participants in their communities. Due to inconsistent attendance and participation, it was not possible to determine whether the workshop format was a successful method for youth empowerment. However, the ...

Estimating Total Number Of Attendees To An Open Free Non-Gated Outdoor Cultural Event – A Case Of Zora! Festival In Eatonville, Florida, Usa, Tadayuki Hara, Kimberly S. Severt, Valeriya Shapoval

Journal of Tourism Economics, Policy and Hospitality Management

The purpose of this study is to make better estimation of number of attendees to an open, free cultural festival. After reviewing various advanced and available techniques, including aerial photographs and forecasting methods, we choose to utilize a simple quantitative method of counting attendees physically at four multiple points of entry to an open, free festival, where researchers are estimated to capture 80~95% of all attendees according to organizers, town administrators and residents. We used the structured sampling of 15 minutes’ actual counting in every hour at four locations, including three entry points and one central point, with hand-held ...

Overcoming Fraud & Dishonesty In The Hospitality Industry, James Peter Murphy

Conference papers

The licensed industry is an increasingly competitive market place, many bars have responded by empowering staff and undertaking structural and management reforms in recent years. Undoubtedly, these changes have significantly raised the levels of customer service and enhanced customer satisfaction. Paradoxically these changes, combined with the responsibilities allocated to bar staff and management to supervise and manage bars with autonomous control have created more fertile conditions, scope and opportunity for dishonest actions by staff members.

The way licensed premises approach the issue of staff fraud is changing in response to the increased risk. Many bars have historically been anxious to ...

Recreation Department Analysis, Dr. John Delaney, Benjamin Fornek, Katherine Ziegler, Daniel Murray

2015-2016: Clinton, Iowa

No abstract provided.

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors in the Major Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be ...