Recreation Business Commons^™

Leisure Defined By Free Choice: Ugandan Women's Perceptions Of Leisure, Emilie Adams

All Theses and Dissertations

The purpose of this study was to explore the meaning of leisure among women in the developing East African nation of Uganda. In this study, I evaluated the leisure experiences of 38 Ugandan women of various backgrounds and socioeconomic statuses through semi-structured interviews. I analyzed the data using the constant comparative method. Themes for the meaning of leisure include fortifying leisure, enjoyment, and rest and relaxation. Results point to free choice as the core variable. Finally, I discuss the implications and suggestions for future research.

Promo Paket Wisata Pulau Seribu, Wijayatama Pulau Seribu Wisata

wijayatama pulau seribu wisata

WISATA KE PULAU SERIBU, diantaranya: Jarak tempuh 30 menit Wisata Ke Pulau Seribu – pulau Ayer Wisata ke pulau seribu – pulau Bidadari Jarak tempuh 90 menit Wisata pulau seribu – Pulau Putri Wisata Pulau Seribu – Pulau Sepa Wisata Pulau Seribu – Pulau Kotok Wisata Pulau Seribu – Pulau Pelangi wisata Pulau Seribu- Pulau Pantara Wisata ke pulau seribu merupakan tempat wisata yang cukup menyenangkan dan harga terjangkau. Tiap pulau mempunyai fasilitas dan harga yang berbeda, sehingga para tamu bisa menyesuaikan budget untuk wisata ke pulau seribu. Fasilitas pulau terdapat: Penginapan / cottage Water sport ( jetsky, banana boat, canoe, water bee) Restoran Ruang Meeting Kolam renang ...

Las Vegas Versus Macao As Diversified Travel Destinations, Carlos Siu Lam, John Crossley

Journal of Tourism Insights

Events and festivals can help attract people to a destination, and this study was to examine how events and festivals can build and diversify tourism. With their programs of pleasurable activities and entertainment, events and festivals have a historical trajectory of delivering development outcomes such as economic restructuring and tourism revenue generation. In addition, events and festivals can provide an opportunity for a leisure, social, or cultural experience that is outside the normal range of visitors’ choices. Furthermore, events and festivals can raise market awareness and boost the local economy.

Based on secondary data from books, research papers, and websites ...

Examining Academic Performance Of Polynesian Student-Athletes Using The Theory Of Planned Behavior, Sierra Terina Keung

All Theses and Dissertations

This study used Ajzen’s (1991) Theory of Planned Behavior (TPB) to explore Polynesian student-athletes’ motivation to improve academic performance (AP), while participating in Division I (D1) college football. Specifically, this study examined how attitude, subjective norms and perceived behavioral control influence motivation to achieve a higher GPA. Furthermore, ethnic identity, family obligation and cultural values were examined as potential contributors to subjective norms. The sample consisted of 70 Polynesian football student-athletes at 10 U.S. D1 universities. A modified TPB questionnaire was used to assess the TPB variables (attitude, subjective norms, and perceived behavioral control) as contributors to Polynesian ...

Do I Date My Dance Partner: An Examination Of Marital Satisfaction Among Serious Leisure Participants In Partner Dancing, Sara Alexandra Hyde

All Theses and Dissertations

The purpose of this study was to compare marital satisfaction among serious leisure participants in partner dancing and their spouses based on their participation patterns in dance (both dancers or only one dancer), with covariates of spousal support, satisfaction with leisure, and leisure-family conflict. This study not only found a significant relationship between marital satisfaction and participation patterns for dancers (participating together β =.2125), but the averages for joint and individual participation patterns fell on either side of the non-distressed versus distressed cut-off score for marital satisfaction, suggesting that participation in a serious leisure activity, like partner dancing, without your ...

Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul

Recreation, Parks, and Tourism Administration

Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on ...

Golf Tourists At Two Courses In Las Vegas: A Demographic Profile, Brian Milford Jones

UNLV Theses/Dissertations/Professional Papers/Capstones

This study focuses on the motivations and practices of tourist golfers at two Las Vegas, Nevada area golf courses: Rhodes Ranch Golf Club and Tuscany Golf Club.

Data was collected from tourist golfers at these two results and they report the amounts of money spent on golf, the motivations to visit Las Vegas for golf the amounts of money normally spent to play golf at home. The study also provides evidence regarding other activities of these golf tourists while in Las Vegas, including where they stayed and courses played. This is an exploratory study. However, results show that further research ...

An Integrated Marketing Communications Plan For The Lincoln Saltdogs, Jayus Advertising And Public Relations, Jessica Robertson, Lindsey Lehms, Mel Mitchell, Becca Rose, Laura Dennis, Nate Gran

Student Advertising Projects - College of Journalism & Mass Communication

Research: Our research upheld that the Lincoln Salt dog's baseball game is a well-known and popular summer activity for adults and their young children. Saltdogs games are generally well attended, but certain aspects of the experience are disliked such as the cost of concessions.

Audience: This campaign targets adults 35+, primarily those with young families who are homeowners and live/work in the Lincoln area.

Objective: The primary goal of this campaign is to increase game attendance by 10% and to make the community more aware of new and existing promotions.

Budget: The budget constraints we operated under were ...

An Integrated Marketing Communications Campaign For The Lincoln Saltdogs, Silver Lining Advertising Agency, Nicole Bormann, Annie Pigaga, Michaela Ostronic, Shelby Hinze, Miranda Milovich, Kayla Van Wie

Student Advertising Projects - College of Journalism & Mass Communication

Campaign Challenge To develop a campaign focused on increasing attendance at Saltdogs games while promoting an affordable and engaging form of entertainment for the Lincoln community.

Target Audiences The campaign's primary target markets are adults living in Lincoln with at least one child, possibly more, living at home.

Budget The campaign's budget is $50,000.

Objectives The objectives of the campaign are to increase attendance at home Saltdogs games and to promote the Saltdogs in the Lincoln community.

Creative Strategy The creative strategy for the campaign revolves around the theme, "Join the pack. Pack the park. Creative elements ...

Marketing Athletic Clubs, Recreation Centers And Country Clubs: Recruiting And Retaining Members Using Psychodemographics, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Lily Zuccaro, Gina Tornabene

Oscar T McKnight Ph.D.

Membership recruitment and retention is critical to fitness facilities managers and often the primacy of product and service offerings is overemphasized. This research indicates that consumer psychodemographics are more important in determining membership. A 'SIT-UPS' routine is offered to assist managers in marketing and membership initiatives.

Study Abroad As A Transformative Experience: Measuring Transformative Learning Phases And Outcomes, Garrett Anderson Stone

All Theses and Dissertations

The purpose of this study was to verify Mezirow's (1978) Transformative Learning Theory as a model to explain how study abroad participation facilitates efforts to internationalize students in higher education. Specifically this study used block-entry, logistic and linear regression models to explore the relationship between transformative learning processes and study abroad outcomes. Data were collected from business students (N =107) at Brigham Young University using a retrospective pretest method. Findings indicated transformative learning was occurring in short term study abroad settings and transformative learning phases were related to increases in Intercultural Competence. These findings were consistent between year cohorts ...

Financial Risk Management: A Case Study Of The 2010 Winter Olympic Games In Vancouver, Canada, Jillian R. Shoop

Recreation, Parks, and Tourism Administration

Businesses take risks to progress a company forward, but management of that risk is essential for success. Companies can quickly identify early warning signs by creating an ever-evolving financial plan, which also strengthens the company’s vision, mission, goals, and objectives. The purpose of this study was to conduct a case study in financial risk management of the 2010 Vancouver Winter Olympic Games. The organization was evaluated based on an instrument created by the researcher to examine the Vancouver Organizing Committee’s financial risk management plan. The study showed that the Vancouver Organizing Committee created efficient management plans for potential ...

Competitive Marketing Strategy: A Best Practices Examination Of Convention Hotels In San Francisco, Jennifer Hardy

Recreation, Parks, and Tourism Administration

The expansion of convention hotels in metropolitan areas has been steadily increasing in recent years. This expansion causes competition between hotels in the same market. The purpose of this study was to examine the best practices for competitive marketing strategies used by convention hotels in San Francisco. The hotels studied were: Westin St. Francis, Fairmont Hotel, Ritz-Carlton, and Four Seasons. These organizations were analyzed based on several questions developed by the researcher. Data were collected from organizational websites and social media pages. The results demonstrate that the companies use many similar marketing practices. In order to market themselves more competitively ...

Business Startup And Cause Marketing In The Running Apparel Industry, Zachary Barker

Senior Honors Theses

Entrepreneurship has been the backbone of the American economy since the penning of the Declaration of Independence. Small businesses help the United States prosper and help create jobs for the American people. As today’s business world is increasingly changing in a technological and global way, entrepreneurs must consider many environmental conditions in their small business planning. Business start-up is a long process backed by research and market testing that will maximize the opportunity for success. One way many business start-ups have become successful is through cause-related marketing programs that many people support. Additionally, a particular industry that has proven ...

Five Rules Of Marketing Insights From The Superior Engine Story, Bruce C. Sherony, Irvin A. Zaenglein, Michael F. Strahan

Journal Articles

In the late 1890s, an exceptional product line of marine engines was developed in Marquette, Michigan. The authors trace the roots of these innovations and posit abstract marketing lessons from their insights. Five rules about marketing insights are suggested to play an important role in new product development. It is suggested that marketing people who practice these rules could improve their product and service innovativeness.

An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti

Recreation, Parks, and Tourism Administration

The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results ...

Canadian Family Leisure, Family Functioning, And Family Satisfaction: A Family Perspective, Shaun C. Nua

All Theses and Dissertations

The purpose of this study was to further examine the relationship between family leisure variables and the dependent variables of family functioning and satisfaction with family life among a broad, national sample of Canadian families using the Core and Balance framework. Specifically, this study examined how both family leisure involvement (core and balance) and family leisure satisfaction contributed to the explanation of variance in family functioning and satisfaction with family life. Because the data were nested in families, this study accounted for family-level variance by incorporating mixed modeling. The sample consisted of 943 families across Canada including one parent and ...

I Tie Flies In My Sleep: An Autoethnographic Examination Of Recreation And Reintegration For A Veteran With Posttraumatic Stress Disorder, Warren D. Price

All Theses and Dissertations

This autoethnographic account details the author’s ongoing struggle with combat-related posttraumatic stress disorder (PTSD) and how leisure was integral to his journey toward recovery. By showing the mental and emotional struggles of life with the disorder, this paper offers an alternative viewpoint from the traditional scientific studies of PTSD which bury soldier’s voices under layers of analysis. The purpose of this paper is to deepen and expand an understanding of both combat-related PTSD and the power of leisure in an individual’s recovery from combat trauma

European Emerging Adults In The Context Of Free Time And Leisure, Eric K. Layland

All Theses and Dissertations

Research on emerging adulthood has increased over the past decade, including further investigation of the five features of emerging adulthood: (a) exploring identity, (b) instability, (c) focus on self, (d) feeling in-between, and (e) possibilities (Arnett, 2004). Despite an increased focus on this age period (i.e., 18 -- 29 year olds), research has not addressed the context of free time and leisure. Trends among European emerging adults include increased delay of marriage, decreased childbirth, and general postponement of adult markers. Both the high cultural valuation of leisure and the apparent change in patterns of external markers (i.e., sustained low ...

The Contribution Of Family Leisure To Family Functioning And Family Satisfaction Among Urban Russian Families, Mikale N. Williamson

All Theses and Dissertations

The purpose of this study was to examine the relationship between family leisure involvement and family leisure satisfaction to aspects of family functioning and satisfaction with family life among urban Russian families. Specifically, this study examined how both family leisure involvement (core and balance) and family leisure satisfaction contributed to the explanation of variance in family functioning and satisfaction with family life. The behavioral factor of family alcohol consumption was also included in the analysis. Furthermore, because the data were nested in families, and because most family leisure research has been limited to individual-level analyses, this study accounted for family-level ...