Recreation Business Commons^™

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Glossary Of Business Evidence, Paul C. Boyd

MBA Faculty Conference Papers & Journal Articles

No abstract provided.

Guidelines For Ecotourism Operations In The Great Plains, Larkin A. Powell, Kelly Powell, Katie Nieland

Papers in Natural Resources

The International Union for the Conservation of Nature defines ecotourism as: Environmentally responsible travel to natural areas, in order to enjoy and appreciate nature (and accompanying cultural features, both past and present) that promote conservation, have a low visitor impact and provide for beneficially active socioeconomic involvement of local peoples.

Ecotourism has the potential to support communities and conservation efforts from revenue streams to parks and reserves in the Great Plains, while also contributing to a culture shift towards a conservation ethic. Recent surges in ecotourism have contributed to growth in the tourism sectors in Great Plains states, because these ...

17 Days: Cross-Country With Social Media, Zachary Alvarado

Senior Theses

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.

Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge

Recreation, Parks, and Tourism Administration

In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study ...

Economic Contributions Of Winter Sports In A Changing Climate, Hagenstad Consulting, Inc., Elizabeth Burakowski, Rebecca Hill

Earth Systems Research Center

In mountain towns across the United States that rely on winter tourism, snow is

currency. For snow lovers and the winter sports industry, predictions of a future with

warmer winters, reduced snowfall, and shorter snow seasons is inspiring them to

innovate, increase their own efforts to address emissions, and speak publicly on the

urgent need for action.

This report examines the economic contribution of winter snow sports tourism to

U.S. national and state-level economies. In a 2012 analysis, Protect Our Winters and

the Natural Resources Defense Council found that the winter sports tourism industry

generates $12.2 billion and ...

Theme Park Routing: A Decision Support System For Walt Disney World Trips, Danica Dvorachek

The Kabod

With over 52 million visitors annually, the Walt Disney World theme park is one of the busiest places on earth (US City Traveler, 2015). While some of these visitors are regular attendees, most are creating new memories in unfamiliar territory. To assist these novice theme park visitors, a plethora of reference books, blogs, tour guides and other resources exist. These recommend which attractions to visit and their popularity. What these resources do not provide, however, is the optimal order that these attractions should be visited.

Adoption Process For The Model Aquatic Health Code: An Example, William D. Ramos, Allison L. Fletcher, Mike Mettler, Marcus A. Yoder

International Journal of Aquatic Research and Education

In 2014 the U.S. Centers for Disease Control and Prevention (CDC) published the first edition of the Model Aquatic Health Code (MAHC). This document represented the inaugural introduction of a federal policy guideline with a direct focus in the area of aquatic venue operation and maintenance with the sole purpose of improving the nature of public health in the field. The Indiana State Department of Health (ISDH) began the review and adoption process soon after the policy’s release. The ISDH process is proposed as one method for others to consider. The background and history of the MAHC are ...

Millennials And The Experience-Driven Economy

Business Exchange

Millennials expect brands to create authentic, customer-centric experiences for them, no matter whether they are looking for a place to live, eat, visit or shop. This article looks at how businesses are mining data and creating marketing plans and experiences to appeal to this younger demographic.

Driving Rvpark/Campground Selection: A Grounded Theory Approach, Aj Templeton, Jill Fjelstul, Kimberly Severt, Yeon Ho Shin

Journal of Tourism Insights

The ability to “provide almost unrestricted land travel” (Prideaux & Carson, 2003, p. 307) has made drive tourism popular for tourists. A considerable sub-sector of the drive tourism industry is that of the multi-billion-dollar recreational vehicle industry (RV). Minimal academic research has been conducted on this important sub-sector of the drive tourism industry. This study builds upon previous research towards a further understanding of the RV consumer. A grounded theory approach was used to drive the direction of the research for this study. Given the scope of the data and studies that have been done regarding RV industry, this study examines ...

Sentiment And Stock Returns: Anticipating A Major Sporting Event, Brian C. Payne, Jiri Tresl, Geoffrey C. Friesen

Finance Department Faculty Publications

This study documents the effect of the Super Bowl on the stock returns of firms that are geographically associated with the competing teams. We find significant upward return drift in the 9 trading days leading up to the Super Bowl, a pattern consistent with investors trading in anticipation of the game itself. The ‘‘anticipatory behavior’’ among investors leads to widespread pregame returns, which is not documented in prior studies. These pre-event abnormal returns are positive and statistically and economically significant for all firms, and the size of pre-event returns varies according to each team’s favored status. In addition, firms ...

Intertemporal Elasticity Of Substitution With Leisure Margin, Juan Du, Takeshi Yagihashi

Economics Faculty Publications

This paper investigates whether leisure time definitions matter in the estimation of the intertemporal elasticity of substitution of consumption (IES) by using a utility specification that allows interaction between consumption and leisure time. We find that the IES estimated using a narrowly defined leisure measure that excludes quasi-leisure activities is larger than that estimated using nonmarket time. The discrepancy is largely driven by the substitution of consumption and several leisure components over the lifecycle. This finding is robust in alternative specifications and holds well for subsamples of higher socioeconomic status. Our results demonstrate the inseperable nature of consumption and time ...

Gender Pay Gap In Athletics, George Siliman

Nebraska College Preparatory Academy Senior Capstone Projects

The pay gap is a measure of what women are paid relative to men. It is important to to minimize the gender pay gap in athletics so it can successfully help society move in forward progression and not hinder on the past. The effects on women in professional sport setting, and the overall difference between males and females in athletics all play a significant role on the fluctuated pay gap.

Women play a prominent role in athletics but the lack of compensation devalues them as competitors and athletes. In sum, I learned about the fluctuation of the pay gap between ...

Aquatic Managers Of Northeast Iowa : A Description Of Current Practices Of Staff Training And Implementation Detailing Competencies, Frequency, And Evaluation, Tracy N. Carey

Electronic Theses and Dissertations

The purpose of this study is to identify and describe how aquatic managers implement aquatic staff training and development. According to the American Society for Training and Development, U.S. organizations spend more than $50 billion annually on employee training. Organizations place an important emphasis on training and development for their employees. Aquatic facilities play an important role in the communities they serve. Operating an aquatic facility has become increasingly more complex in recent years due to new technology with filtration systems, differentiating certifications and facility regulations.

Therefore, aquatic managers must ensure their lifeguards are capable and competent of doing ...

The Business Of Trails, Kerstin Stender

Theses: Doctorates and Masters

Long distance trails have substantial infrastructure due to their length and provision of overnight shelters. Length and remoteness impact negatively on travel time for access, resulting in high maintenance costs. Additionally, as government budgets are declining globally, funding for trails can be difficult to source, leaving infrastructure to deteriorate.

This research investigated how long distance trails are managed, specifically from the perspective of a tourism product in a natural protected area. Global case studies were based on site visits and interviews with trail managers around the world, as well as a review of written documentation. Through comparative analysis the components ...

Examining Intrinsic Motivation And Holistic Functioning: The Role Of Therapeutic Recreation In Residential Substance Use Treatment, Damien Christopher Cavanaugh

All Theses and Dissertations

This evaluative study examined the impact of recreational therapy interventions on intrinsic motivation and holistic functioning among adults at a substance use treatment facility. West (2001) identified motivation as a key variable in treating substance use disorders, and self-determination theory, specifically intrinsic motivation, provided a useful framework for this study. Intrinsic motivation is grounded in self-determination theory and defines various motivation types and how to increase participants' engagement. Holistic functioning is another tool in assessing a participant's recovery. For this evaluation, four domains were specifically assessed: (a) physical, (b) leisure, (c) social, and (d) daily living functioning. These quality ...

Decision Making In The Backcountry While Carrying A Cellular Phone, Quinn S. Linford

All Theses and Dissertations

The purpose of this study was to gain understanding about the influence of technology, specifically cellular phones, on decision making during potentially risky situations in the backcountry. Previous research in this area is contradictory and some studies indicate technology is influencing people to take more risks while others suggest it is not. Further confounding the relationship is the fact that previous studies have found people may be taking more risk in the presence of technology were based largely on respondent perceptions, not observation data. The current study used a scenario-based decision model to examine the difference in decision making between ...

University Fundraising Through Special Events: An Application Of The Theory Of Planned Behavior, Megan Elizabeth Hobbs

Master's Theses and Project Reports

The purpose of this study was to apply the Revised Theory of Planned Behavior and EVENTQUAL models to explore (1) event qualities that significantly impact guests’ satisfaction with a university event that they attend, (2) significant factors influencing university loyalty as a result of an event, and (3) willingness to make a charitable donation to a university as a result of attending an event. An online survey was sent to attendees of an annual Cal Poly auction event between 2002 and 2016 that directly benefits Cal Poly students. The data were used to test a series of hypotheses to determine ...

Extreme Sports: A Study Of Free-Solo Rock Climbers, Jacob Ray Sparks

All Theses and Dissertations

Extreme sport participation has traditionally been conceptualized as a psychological disorder and something to be avoided (Cashmore, 2002). Viewed in this way, these individuals are thought to be enacting an unhealthy psychology (Ogilvie, 1997; Slanger & Rudestam, 1997). Other research has described participants in extreme sports as sensation seekers under-stimulated by their normal surroundings and out of control (Zuckerman, 1979). Using Brymer's (2005) focused definition of extreme sports, "activities where a mismanaged mistake or accident would most likely result in death, as opposed to injury" (p. 5), this study utilized a phenomenological method to analyze semi-structured interviews with 16 free-solo climbers (n =16). The participants described their motivations in terms of overwhelming enjoyment, heightened focus, and personal progress. These results support more recent research describing extreme sport experiences as opportunities for positive transformation with outcomes including gains in courage, humility, eco-centrism, and emotional engagement (Brymer, 2009; Willig, 2008). These findings challenge the traditional, stereotypical notions of extreme sports participants as young and male (Wheaton & Beal, 2003), sensation-seeking (Zuckerman, 1979), and psychologically unwell (Ogilvie, 1997; Slanger & Rudestam, 1997). Answering Brymer's (2005) call to investigate all extreme sports individually, this study focused on the specific extreme sport of free-solo climbing and found the experience of the free-solo climber is a powerful undertaking enjoyed by young, old, male, and female.

Plastic Fantastic: The Fiberglass Boatbuilding Industry In Holland, Michigan, Geoffrey D. Reynolds

Faculty Publications

Plastic Fantastic: The Fiberglass Boatbuilding Industry in Holland, Michigan is a chapter concerning the use of fiberglass reinforced plastic (FRP) to build boats starting in the 1940s. In the 1950s boat builders discovered that fiberglass would allow them to design boats that would lead to new boat sales and increased profit margins for years to come. This technology steadily spread throughout American boat manufacturing plants, including Holland, Michigan, placing the town among the leaders in the industry.