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Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell 2017 University of Akron

Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell

Honors Research Projects

The following reports discuss the geographical preferences of Millennials in relation to job selection preferences. Our team analyzed the moving trends of Millennials in both Ohio and the United States to determine what factors influence this decision. Collectively, our team concluded that in order to successfully recruit Millennials, companies must offer benefit packages that center around work-life balance. This entails not just highlighting what a job requires technically, but opportunities for leadership development, social activities outside of work, and more. To recruit this upcoming talent, companies need a holistic approach that convinces Millennials that working for their company creates a ...


Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao 2016 Nevsehir Haci Bektas Veli University

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after ...


Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz 2016 University of Central Oklahoma

Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz

Atlantic Marketing Journal

ABSTRACT

This study investigated potential consumer responses to the display of the Christian fish symbol (Ichthus) used in mock advertisements of services high in credence, experience and search attributes. Discussions from earlier research propose consumers may exhibit different reactions to Christian symbolism displayed in the marketplace and that purchase intentions and consumer perceptions of the seller may be influenced by the strength of the consumer’s religious beliefs. This study adds to previous research proposing consumers display different purchase intentions due to differing perceptions of the seller’s credibility, trustworthiness and expertise influenced by the consumers own religious beliefs which ...


The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju 2016 Auburn University Main Campus

The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju

Atlantic Marketing Journal

In recent years, considering that consumers are giving more importance to their role and consequence with regards to social and environmental implication of their consumption decisions, there has been increase in ethical consumption research. However, to date, the role of individual susceptibility to interpersonal influence and other relevant factors (e.g., environmental apparel knowledge) have not been studied. Therefore, the present study explored several critical constructs related to green apparel consumption including consumer susceptibility to interpersonal influence (CSII). The present study focused on American youth (n = 1,049). Based on extant literature review, a hypothesized model was proposed. To test ...


Dynamic Duopoly Theory And Rational Expectations, Harvey E. Lapan 2016 Iowa State University

Dynamic Duopoly Theory And Rational Expectations, Harvey E. Lapan

Harvey Lapan

The determination of equilibrium prices and quantities in an oligopolistic market has been a troublesome problem for economic theory# The intrinsic nature of the problem is the interdependence of firms - the profit level of any firm depends upon not only aggregate demand and its own output level, but also on the output level of other firms. Thus, each firm, in choosing its own output level, needs to make some behavioral assumption —or conjecture - about how other firms will respond to these changes in output.


The Gold Standard And The Transmission Of Business Cycles: 1833-1933, James R. Lothiam, Wallace E. Huffman 2016 Iowa State University

The Gold Standard And The Transmission Of Business Cycles: 1833-1933, James R. Lothiam, Wallace E. Huffman

Wallace Huffman

Descriptions of the gold standard have stressed two very different aspects of that monetary system. Modern observers, concerned with high and rising rates of inflation, have written enthusiastically, and often nostalgically, of the longer-term price stability that existed during the gold standard era. Many other economists during the past century and a half, however, have rendered a less kindly judgment, emphasizing instead the frequent and sometimes severe business contractions that characterized the period as well as the substantial shorter and intermediate-term swings in the price level.


Cross-Cultural Understanding, Sajjad Haider 2016 Portland State University

Cross-Cultural Understanding, Sajjad Haider

Student Research Symposium

This case-study is about the cross-cultural management and how it affects the employee relations and ultimately impacts their performance, if not handled properly. The case delves into different situations where understanding of the other cultural values, norms, work practices and human behavior is critical for foreign managers to succeed.

The case entails how a foreign FMCG company faced with the difficult and challenging situation in China. In order to fix the problems, the corporate headquarter sent three of their bright personnel; Janet, Peter and William to China. They were tasked to improve the HR, marketing & sales and distributions channels. Nonetheless ...


The Creative Entrepreneur Leading Innovation, KARINA LOERA BARCENAS 2016 State University of New York College at Buffalo - Buffalo State College

The Creative Entrepreneur Leading Innovation, Karina Loera Barcenas

Creative Studies Graduate Student Master's Projects

The Creative Entrepreneur Leading Innovation is a course designed for undergraduate students. Students will learn the entrepreneurial mindset through the creative process triggering innovation and leading transformation to face and adapt in the current constant and fastest changing era. This course also has a skill development component through which students will be able to experience personal transformation towards positive change.


Is Big Press Tougher On "She"-Eos?, Kenan G. Smith 2016 University of Tennessee

Is Big Press Tougher On "She"-Eos?, Kenan G. Smith

University of Tennessee Honors Thesis Projects

No abstract provided.


Developing An Online Database Of Experts For The Worcester Regional Chamber Of Commerce, Zikan Chen, Douglas Grey, Pranjal Shah 2016 Clark University

Developing An Online Database Of Experts For The Worcester Regional Chamber Of Commerce, Zikan Chen, Douglas Grey, Pranjal Shah

School of Professional Studies

The Worcester Regional Chamber of Commerce as part of their mission to attract business to the Worcester area, want to create an online searchable database of industry experts made up of faculty members of the Colleges and Universities in the Worcester area. This online database will be placed on the Worcester Regional Chamber of Commerce Higher Education – Business Partnership page on their website. The limitations placed on this request are that the Regional Chamber as of this moment have no monetary or Information Technologies resources to provide for the realization of this request.

The proliferation of as A Service Information ...


Information Technology Proposal For The Town Of Spencer, Vijay Basava, Corey Kenyon, Mahdi Soltani 2016 Clark Unviersity

Information Technology Proposal For The Town Of Spencer, Vijay Basava, Corey Kenyon, Mahdi Soltani

School of Professional Studies

The Town of Spencer came to us looking for a plan to build and maintain their own personal fiber network for connection between departments and to improve data security for important information. After assessing the existing landscape and determining the various paths forward, we created network diagrams and plans for the movement forward of this project.

After assessing a variety of plans, we found that a full single-mode fiber network would be the best system for the implementation in Spencer. While it was the highest cost, it also scored the highest in our assessment.


Cybersecurity Awareness Shrewsbury Public Schools, Brittany Crompton, David Thompson, Manuel Reyes, Xueyan Zhao, Xueke Zou 2016 Clark University

Cybersecurity Awareness Shrewsbury Public Schools, Brittany Crompton, David Thompson, Manuel Reyes, Xueyan Zhao, Xueke Zou

School of Professional Studies

In the 21st Century, technology reaches every aspect of our lives. As “digital citizens” we must be aware of the dangers both to our technological equipment and our personal information stored, transmitted, and processed on this equipment. The Cybersecurity Awareness curriculum developed for the Shrewsbury Public School district is designed to meet this need, as well as foster an interest in technology and ethical computer use.


Alternatives Unlimited Inc. Property Service Application, Jalpa Dave, Pennie Nataliya, Neelakshi Bali 2016 Clark University

Alternatives Unlimited Inc. Property Service Application, Jalpa Dave, Pennie Nataliya, Neelakshi Bali

School of Professional Studies

The purpose of this project is to propose Property service application to be enforced for documenting and managing the work orders raised throughout the residencies. The company is looking into an application that would facilitate to track and monitor the maintenance request received in a systematic order and ensuring priority work request is resolved within the set time frame. The project is to enhance the property service's work more efficiently as this will provide a high level of charge for the occupants by providing quicker response to their requests. The Objectives set to achieve for this project are realistic ...


Analysis Of The Point Of Sales System At Tower Hill Botanical Garden And Suggested Courses Of Action, Brian Dunn, Keerthi Bandi, Chantal Kopwa Epse Kassa, F.N.U Shelly 2016 Clark University

Analysis Of The Point Of Sales System At Tower Hill Botanical Garden And Suggested Courses Of Action, Brian Dunn, Keerthi Bandi, Chantal Kopwa Epse Kassa, F.N.U Shelly

School of Professional Studies

As Tower Hill Botanic Garden continues to improve on its operations and enhance the experience of its visitors and members, they are on a quest for a new Point-Of-Sale (POS) system that not only works with its existing hardware and interface with Raiser’s Edge, a smartcloud fundraising and relationship management software central to the garden’s operations but also, have a restaurant module and the capability of operating both in a wireless and hard-wired environment.


Organizational Analysis: Union Kitchen, Davita Louie 2016 SIT Graduate Institute

Organizational Analysis: Union Kitchen, Davita Louie

Capstone Collection

Union Kitchen, a Certified B Corp and socially driven organization, is a cluster of integrated food businesses, connecting silos of the food system to create a profitable platform for local and regional businesses to thrive in Washington, D.C. Leslie Crutchfield and Heather Grant’s Forces for Good: The Six Practices of High-Impact Nonprofits, suggests six practices, namely Advocate and Serve, Make Markets Work, Inspire Evangelists, Nurture Nonprofit Networks, Master the Art of Adaptation, and Share Leadership, as the keys to success of the most impactful nonprofits (Crutchfield & Grant, 2012). While Union Kitchen is not a nonprofit, as a Certified ...


Workplace Writing: A Handbook For Common Workplace Genres And Professional Writing, Anna Goins, Cheryl Rauh, Danielle Tarner, Daniel Von Holten 2016 Kansas State University

Workplace Writing: A Handbook For Common Workplace Genres And Professional Writing, Anna Goins, Cheryl Rauh, Danielle Tarner, Daniel Von Holten

NPP eBooks

This handbook is designed for a generalized business writing course that seeks to meet the needs of a variety of student majors and career interests. In it you will find: descriptions and discussions of common genres, both routine and formal, print and electronic, and in-class activities and sample assignments. You will also find commentary on how to adapt the writing process to the rhetorical constraints of a workplace as well as how to think about, conduct, and use research outside an academic setting. Throughout you will note a persistent emphasis on audience awareness and direct style


Use Of An Lms In Undergraduate Business Communications Courses, Arlene J. Nicholas 2016 Salve Regina University

Use Of An Lms In Undergraduate Business Communications Courses, Arlene J. Nicholas

Faculty and Staff - Articles & Papers

Does the current college population embrace the use of technology for classwork? They may be devoted users of text messaging, Facebook and even Google, but do they take advantage of the learning tools created for their specific coursework? Does it advance their knowledge or understanding of course objectives? The cost for the university licensing, faculty and staff effort to create, upload, troubleshoot and maintain is considerable. A small case study of Business Communication students who used a learning management system (LMS) was conducted. Analysis of this study and other recent research in this pedagogical method will be reported.


Symptomatic Leadership: The Impact Of Changing Demographics On Global Business, LINDA L. RIDLEY 2016 CUNY Hostos Community College

Symptomatic Leadership: The Impact Of Changing Demographics On Global Business, Linda L. Ridley

Publications and Research

The past several decades have displayed a focus on diversity in the workplace throughout the corporate environment. Questions remain: has the effort been at all impactful – or, due to its symbolic nature, has it only been a distraction? What behaviors would have been better emphasized to achieve full participation and opportunity by all actors in a firm?

Considerable research has revealed that attempts at diversity are clumsy at best; and spurious at worst. [i] The challenge for firms has been to develop a “business case” for why those contributing groups represented by women and people of color should be promoted ...


Media Review: The Surprising Power Of Liberating Structures, Daniel Pesut 2016 University of Minnesota School of Nursing

Media Review: The Surprising Power Of Liberating Structures, Daniel Pesut

Interdisciplinary Journal of Partnership Studies

Daniel Pesut reviews The Surprising Power of Liberating Structures, by Henri Lipmanowicz and Keith McCandless.


Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You, Nichole M. Rustad 2016 University of Dayton

Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You, Nichole M. Rustad

Roesch Library Staff Publications

Libraries often find themselves communicating programs and services to different audiences — students, faculty, donors and the community. So what happens when you are tasked with creating a marketing piece to pique donors’ interest? How do you know what they want to know about you, and what do they already know? Accurately assessing what your audience already understands about your library services can be a challenging aspect of your project. This column describes how an academic library in Ohio learned more about its target market to create a piece that could bring about the results it wanted.


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