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Does Ethical Orientation Matter? Determinants Of Public Reaction To Csr Communication, KyuJin SHIM, Myojung CHUNG, Young KIM 2017 Singapore Management University

Does Ethical Orientation Matter? Determinants Of Public Reaction To Csr Communication, Kyujin Shim, Myojung Chung, Young Kim

Research Collection Lee Kong Chian School Of Business

Employing an experiment study (N = 256), this study examines how individuals ethical orientation (deontology vs. consequentialism) and CSR message frame (normative vs. strategic) influence corporate hypocrisy perception and negative communication intentions toward a given company. Findings demonstrate that deontological ethical orientation and strategic CSR frame induce stronger corporate hypocrisy perception and negative communication intention than do consequential ethical orientation and normative CSR frame. In addition, deontological ethical orientation moderated the effects of CSR frames on negative communication intention toward the company. Implications for both public relations scholarship and practices are discussed.


Viewbook, 2017-2018, Office of Communications & Marketing, Morehead State University. 2017 Morehead State University

Viewbook, 2017-2018, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Viewbook of Morehead State University for 2017-2018.


7 Habits Of High Effective People Book Review, Ian Bristol Whatcott 2017 Brigham Young University

7 Habits Of High Effective People Book Review, Ian Bristol Whatcott

Marriott Student Review

A book review of 7 Habits of Highly Effective People.


Book Review: The Fearless Mind By Dr. Craig Manning, Kylan Rutherford 2017 Brigham Young University

Book Review: The Fearless Mind By Dr. Craig Manning, Kylan Rutherford

Marriott Student Review

A review of Dr. Craig Manning's The Fearless Mind. Manning provides understanding of and strategies for high mental performance. With a sports psychology background, he provides concrete examples that can be applied in any setting, be it on the field, in school, or at the office.


Option B Book Review, Shelby J. Anderson 2017 Brigham Young University

Option B Book Review, Shelby J. Anderson

Marriott Student Review

Review of "Option B."


Originals, Tanner Hafen 2017 Brigham Young University

Originals, Tanner Hafen

Marriott Student Review

A book review of Adam Grant's Originals.


Faculty Interview With Scott Petersen, Jacob Thorpe 2017 Brigham Young University

Faculty Interview With Scott Petersen, Jacob Thorpe

Marriott Student Review

Scott Petersen serves as the Director of the Rollins Center for Entrepreneurship and Technology at BYU. He is a remarkable man with an impressive resume. Nonetheless he is humble and selfless, always looking to lift and elevate others. This is an interview with him, discussing what he views to be vital in budding business people as well in life in general.


Where Are The Women Of Silicon Slopes?, Wyatt Pagano 2017 Brigham Young University

Where Are The Women Of Silicon Slopes?, Wyatt Pagano

Marriott Student Review

No abstract provided.


Standing Out: Women In The Marriott School, Shelby J. Anderson 2017 Brigham Young University

Standing Out: Women In The Marriott School, Shelby J. Anderson

Marriott Student Review

No abstract provided.


Unsung Hero Of The Tanner - Tina Ashby, Elisabeth J. Andersen 2017 Brigham Young University

Unsung Hero Of The Tanner - Tina Ashby, Elisabeth J. Andersen

Marriott Student Review

Tina Ashby's work in the Finance Department at BYU is applauded.


Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout 2017 Brigham Young University

Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout

Marriott Student Review

This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.


The Perks Of Being A Young Professional, Elisabeth J. Andersen 2017 Brigham Young University

The Perks Of Being A Young Professional, Elisabeth J. Andersen

Marriott Student Review

Perks and company culture can improve employee satisfaction and the ability to achieve work/life balance. The trends and issues a young professional should look for when finding a job are discussed.


The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge 2017 Brigham Young University

The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge

Marriott Student Review

Explores perceptions of millennials in the workplace and what is and can be done to better integrate millennials employees into the workplace.


What I Wish I Would've Known, Jacob Thorpe, Matthew Stradley 2017 Brigham Young University

What I Wish I Would've Known, Jacob Thorpe, Matthew Stradley

Marriott Student Review

Starting school can be intimidating. At BYU, there are hundreds of resources available to help incoming students acclimate and prepare themselves for business majors. This article highlights resources and keys to success that will help any student be more successful.


Buzzwords: Jargon That Will Keep You Going Through The Year, Hayoung lee 2017 Brigham Young University - Provo

Buzzwords: Jargon That Will Keep You Going Through The Year, Hayoung Lee

Marriott Student Review

Business jargon to help you throughout the year.


Marriott Student Review Volume I Issue 2: Women And Millennials In Business, Marianna Richardson 2017 Brigham Young University

Marriott Student Review Volume I Issue 2: Women And Millennials In Business, Marianna Richardson

Marriott Student Review

Our second edition of MSR is dedicated to two populations – millennials and women. Currently, millennials comprise approximately 35%[1] of the United States’ workforce. Women hold 51.7% of the jobs in the U.S. job market.[2] This MSR issue focuses on the status of these groups in the business world. The reason for this emphasis is that most MSR writers and readers are millennials (which is defined as people between the ages of 18-24) and all of us work with or for women (as well as some of us are women).


2017 Fall Convocation Program, Office of Communications & Marketing, Morehead State University. 2017 Morehead State University

2017 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August 9, 2017.


Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang 2017 Clark University

Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this ...


Investigating The Impact Of Corporate Social Responsibility On Conative Loyalty In Collegiate Sports, Sunyoong Kim 2017 University of Arkansas, Fayetteville

Investigating The Impact Of Corporate Social Responsibility On Conative Loyalty In Collegiate Sports, Sunyoong Kim

Theses and Dissertations

Corporate social responsibility (CSR) has been an important topic in business and other disciplines due to its various benefits for both society (e.g., contributing to public health, safety, education, human rights, community well-being, environment) and organizations (e.g., attracting new customers, enhancing sales of products, developing positive brand image or reputation) (Inoue, 2011; Kim, 2015; Kotler & Lee, 2005; Smith & Westerbeek, 2007). Many consumers expect corporate organizations to demonstrate their commitments and contributions to the community (Marin, Ruiz, & Rubio, 2009; Walker & Heere, 2011). Thus, it is important to satisfy their expectations through social activities since consumers are considered as a valuable asset for many business organizations. Similarly, sporting organizations have utilized CSR activities for the communities to satisfy sport consumers’ expectations. Furthermore, sport has a positive impact on the community with unique features such as large media, public attention, star power, and positive health impacts (Buck, Lupinek, & Huberty, 2015; Ko et al., 2014; Smith & Westerbeek, 2007). Despite this, little investigation has been undertaken to examine the effects of CSR and its outcomes, as practiced by collegiate athletic departments.

The purpose of this study, therefore, was as follows: (1) to examine the influence of college sport consumers’ awareness of CSR on conative loyalty; (2) to identify the mediating effects of sport involvement and commitment in the relationship between awareness of CSR and conative loyalty.

The results of SEM revealed awareness of CSR had a positive effect on sport involvement ...


Business Communication For Success - Gvsu Edition, Unnamed Author, Mark Schaub, Jenniffer Eckert, Anessa Fehsenfeld, Rhonda R. Hoffman, Adam Krusniak, Tami McCoy, Rachel Jean Norman, Julian Toscano 2017 Grand Valley State University

Business Communication For Success - Gvsu Edition, Unnamed Author, Mark Schaub, Jenniffer Eckert, Anessa Fehsenfeld, Rhonda R. Hoffman, Adam Krusniak, Tami Mccoy, Rachel Jean Norman, Julian Toscano

Open Textbooks

About the GVSU Edition

This text is an adaption of Business Communication for Success, an open textbook produced by the University of Minnesota Libraries Publishing in 2015.

Chapters 9, 18, and 20 of Business Communication for Success: GVSU Edition were revised and rewritten by student authors in 2017, as part of a course in the Writing Department at Grand Valley State University. All other chapters retain the content and formatting of previous editions.

Note about the 2015 edition:

The edition produced by the University of Minnesota Libraries Publishing University of Minnesota Libraries Publishing was itself adapted from a work distributed ...


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