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Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu 2018 Clark University

Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu

School of Professional Studies

n The client for this capstone project is RENEW Worcester which is a fledgling solar power project whose main goals are to bring renewable energy in the form of solar power into local, primarily low-income communities and are committed to the mission of making the transition off of fossil fuels to clean, renewable power. Based in Worcester, Massachusetts, they are a local chapter of Co-op Power which is a consumer-owned sustainable energy cooperative (co-op) made up of numerous different local chapters all over the New England area as well as the state of New York. The problem that we will ...


One Year Later: An Analysis Of New Horizons, Lancaster Richmond 2018 University of Arkansas, Fayetteville

One Year Later: An Analysis Of New Horizons, Lancaster Richmond

Finance Undergraduate Honors Theses

New Horizons is a poultry farm located right outside of Nampula, Mozambique. New Horizons growth has continued to flourish since their merge with Frango King. Recently, New Horizons gained a shareholder and created a new partnership with Philafrica Foods. With these new partnerships, New Horizons is committed to maintaining their continuous growth over the coming years by leading with the importance of remaining unified in their mission. The process of integrating perspectives, enhancing managerial oversight, transferring valuable skills, and sharing valuable capacities, as are vital to a merger’s success. This process broken down to the simplest level, involves communication ...


How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, Angelina Garavente 2018 Honors College, Pace University

How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, Angelina Garavente

Honors College Theses

Food is the most advertised commodity in the United States and food corporations spend on average over $36 billion a year on marketing and advertising (Albritton 172). Seventy percent of total advertising goes to market convenience foods, candy, snacks, soft drinks, desserts and alcohol (Albritton 172). As a result of the wide range of marketing on an even wider range of products, consumers have been taught to feel they have a considerable amount of choice. Ironically despite the array of brand-name commodities that give off this impression, only a few giant corporations control much of what is being offered.


The People And Purpose Of Business: The Philosophical View Of The Workings Of A Corporation From A First-Year Business Student, Jared Beach 2018 University of Dayton

The People And Purpose Of Business: The Philosophical View Of The Workings Of A Corporation From A First-Year Business Student, Jared Beach

Undergraduate Voices

A person with a goal needs careful and thoughtful planning and execution if he or she is to attain success. There exist multiple layers of decision making, management, and maintenance to provide continuity, growth, and prosperity (McCormack, 1990). While in theory everything should run smoothly, the real may not function to the sights we envision. In the instance of running businesses, the process of turning thoughts on paper into profit will never be as easy as inhaling and exhaling. It takes a large investment of time and resources to guide a company towards achieving what one sets out to accomplish ...


Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez 2018 California State University - San Bernardino

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s ...


A Critical Perspective To Managing Generational Diversity In The Workspace In East Asia, Debra Moh Yunni 2018 University of Massachusetts Boston

A Critical Perspective To Managing Generational Diversity In The Workspace In East Asia, Debra Moh Yunni

Critical and Creative Thinking Capstones Collection

The paper takes a look at the cultural themes that influence behavior and decision-making processes in East Asia, highlighting dimensions of hierarchy, collectivism and saving face. The social constructs that are shaped by these dimensions cultivate an organizational culture that is top-down and group-oriented. To delve into a more meaningful understanding of the generational conflict in East Asia, an analysis of generational theory and the changing work environment provides an insight into the widening generational gap and the domains of tension experienced by those sharing a multi-generational workspace. The author suggests that managing generational diversity has its roots in fostering ...


Examining Managerial Leadership Behavior, Perceived Proximity, And Job Satisfaction In Distributed Work Arrangements, David D. Macauley 2018 University of Texas at Tyler

Examining Managerial Leadership Behavior, Perceived Proximity, And Job Satisfaction In Distributed Work Arrangements, David D. Macauley

Human Resource Development Theses and Dissertations

More than 70% of all employers and managers utilize flexible or distributed work arrangements (Greenfield, 2017; World at work, 2017). Yet, it appears that few organizations are prepared to manage the relationship elements that come with a distributed workforce (Boss, 2017; Miller & Campell, 2013). Using structural equation modeling and data from 838 participants, the study examined the relationship between managerial behavior, perceived proximity, and job satisfaction within organizations that utilize distributed work. The results indicate that managerial behavior has a positive relationship with perceived proximity and employee job satisfaction and supports previous literature showing perceived proximity to be more reliable ...


Operation Corporate Troops Report, 2018 University of North Florida

Operation Corporate Troops Report

Florida Blue Archives Printed Materials

Brief on “Operation Corporate Troops – Keeping Our Community Strong”. Blue Cross and Blue Shield of Florida volunteered to lead the effort to recruit other corporate volunteers. No date given. Box 33, Folder 419


Innovation, Culture And The Path To Postmodernism: Finland Vs. Denmark, Jayme Harlander 2018 College of Saint Benedict and Saint John's University

Innovation, Culture And The Path To Postmodernism: Finland Vs. Denmark, Jayme Harlander

All College Thesis Program, 2016-present

The purpose of this study is to explore the concept of postmodernism as it applies to the innovative process as carried out in the 21st century. In doing so, this study compares and contrasts two countries within a region of the world with differing innovative capacities and then link these differences to their different engagements with the forces that characterize what scholars have terms “postmodernism”. From this study we find that countries that are more closely engaged with these postmodernist forces thrive as 21st century innovators; those that are less engaged –i.e., have trouble transitioning from the old “modernist ...


Canine For Disabled Kids Awareness Campaign Research And Implementation Plan, Jiamin Gu, Kendall Harcourt, Chang Liu, Kiamu Liu, Jemmie Tejada 2018 Clark University

Canine For Disabled Kids Awareness Campaign Research And Implementation Plan, Jiamin Gu, Kendall Harcourt, Chang Liu, Kiamu Liu, Jemmie Tejada

School of Professional Studies

According to the Americans with Disabilities Act (ADA) service animals are: “dogs that are individually trained to do work or perform tasks for people with disabilities” ( ADA, 2015). On the other hand, emotional support animals are: “dogs that provide comfort and support in forms of affection and companionship for an individual suffering from various mental and emotional conditions.” In addition, an emotional support animal is not required to perform any specific tasks for a disability like service dogs are (Ibid).

The ADA limits the number of questions that can be asked to protect the privacy of utilizers. In fact, the ...


A Guide For Hiring Mature Employees At Ascentria, Binghe Change, Calleigh Leach, Elsie Lu, Hongquiang You, Mengge Wang, Nina Mariotti 2018 Clark University

A Guide For Hiring Mature Employees At Ascentria, Binghe Change, Calleigh Leach, Elsie Lu, Hongquiang You, Mengge Wang, Nina Mariotti

School of Professional Studies

This paper will explore existing literature on aspects of an intergenerational workplace in a nonprofit organization and provide recommendations for recruiting and retaining older employees for a human service organization, Ascentria Care Alliance, in Worcester, MA. The paper will review research on trends in the nonprofit industry, a comprehensive breakdown of generational workplace values, reasons people are returning to work and effective marketing strategies that appeal to older generations. Marketing strategies specifically will explore best practices for website design, social media usage, and job descriptions. Additionally, this paper will research case studies of nonprofits with successful intergenerational workforce initiatives, as ...


Adult Learners: A Targeted Marketing Approach, Sarah Baldelli, Camilo Botero, Camille Ferreol, Caleb Horton, Xinyue Ma, Stefan Sprinkmoller 2018 Clark University

Adult Learners: A Targeted Marketing Approach, Sarah Baldelli, Camilo Botero, Camille Ferreol, Caleb Horton, Xinyue Ma, Stefan Sprinkmoller

School of Professional Studies

The development of the Adult Learner Capstone Project started with a focus and need to learn more about affinity groups in the Worcester area in order to reach the potential adult learner demographic. Although some partnerships already existed, the Director of Marketing and Communications for Graduate Admissions, Tara Probeck, yearned to explore the potential partnerships and alternative uses of professional organizations to market to the current working professionals. From this idea, our capstone project was introduced in hopes of establishing a comprehensive and exhaustive list of potential organizational partnerships, specific for the School of Professional Studies.


My Choice Greens, Alina Zulfikarova, Amelia Mohr, Hesi Zhang, Ruiqi Huang, Sean Tatar, Yuhao Zhou, Zijun Zhou 2018 Clark University

My Choice Greens, Alina Zulfikarova, Amelia Mohr, Hesi Zhang, Ruiqi Huang, Sean Tatar, Yuhao Zhou, Zijun Zhou

School of Professional Studies

My Choice Programs for Independent Living is a nonprofit in Worcester, Massachusetts that helps individuals with special needs. In 2016, My Choice Programs added a branch to their organization called My Choice Greens. My Choice Greens is committed to growing fresh produce in their hydroponic farm. The profit generated from selling their vegetables is put back into direct programming for My Choice Programs. My Choice Greens is the first hydroponic farm in Worcester, but unfortunately not many people are aware of their program. Also, since they are a small nonprofit, they do not have sufficient funding or resources to market ...


Inbound Marketing, Hasini Assiriyage, Isabelle Zoeckler, Emmanuel Aghado, Kefu Bu, Xiouyu Jiang, Rajesh Kamble, Yan Wang 2018 Clark University

Inbound Marketing, Hasini Assiriyage, Isabelle Zoeckler, Emmanuel Aghado, Kefu Bu, Xiouyu Jiang, Rajesh Kamble, Yan Wang

School of Professional Studies

This study looks into inbound marketing practice through the process of secondary research. This insight on best practices and market examples have been employed in order to identify the benefits of Inbound Marketing for the School of Professional Studies at Clark University. Through the research, this team has consolidated a number of recommendations for the SPS marketing strategies moving forward. A focus has been placed on identifying solutions, which were effective and financially feasible. The primary solutions are internally sourced; with a future long term recommendation of seeking advice from a third party firm to automate the process.


Life Can Change In The Blink Of An Eye Capstone, Christopher Rutigliano, Jillian Elalaoui, Kristin Humphrey, Phillip Gates, Mohamed Ndjikam, Highness Meena, Adam Menard, Spencer Pickney 2018 Clark University

Life Can Change In The Blink Of An Eye Capstone, Christopher Rutigliano, Jillian Elalaoui, Kristin Humphrey, Phillip Gates, Mohamed Ndjikam, Highness Meena, Adam Menard, Spencer Pickney

School of Professional Studies

Texting and driving is one of the most widespread and uncontrollable of epidemics that have arose to prominence in the 21st century. Texting and driving is now a global issue, that has left nations across the road scrambling to implement new laws and preventative measures to stunt the increasing rates of accidents and fatalities caused by texting and driving. The severity of the issue has lead to a multitude of different entities ranging from domestic and foreign governments, cell phone and car manufacturers, cell phone carriers, and insurance agencies to seek new methods to prevent texting and driving. Determining the ...


Optical Heritage Museum: An Interactive Touch, Connor Guerin, Ankur Halwai, Jinzhao Liu, Qi Liu, Yangjing Wang, Yashaswini Bharti 2018 Clark University

Optical Heritage Museum: An Interactive Touch, Connor Guerin, Ankur Halwai, Jinzhao Liu, Qi Liu, Yangjing Wang, Yashaswini Bharti

School of Professional Studies

Optical Heritage Museum (OHM) was established in 1983 with the aim to preserve, promote and display historical artifacts of the optics industry and educate all of its vital role optics has played in societal development. Over the years, the museum has grown in its physical space along with exhibit development to engage audiences in innovative, effective methods. Clark University’s School of Professional Studies department and curator of Optical Heritage Museum, Mr. Whitney’s Whitney, have establish a collaboration that has spanned over two semesters with the goal to support and aid in improving OHM. Our capstone group was assigned ...


Clear The Air: Moving Towards A More Supportive, Welcoming, Tobacco-Free Clark University, Edward Aroko, Simon Elliot, Jackson Espe, Donovan Smith, Michael Spanos 2018 Clark University

Clear The Air: Moving Towards A More Supportive, Welcoming, Tobacco-Free Clark University, Edward Aroko, Simon Elliot, Jackson Espe, Donovan Smith, Michael Spanos

School of Professional Studies

The deleterious health effects of the consumption of tobacco products, especially for youth, have been documented thoroughly and are nearly universally recognized. Numerous federal, state, and local regulations, coupled with health education and tobacco cessation initiatives have been launched to address these effects. Although these pushes have done much to reduce the rates of preventable health conditions and death due to the usage of tobacco, there remains much work to be done at the local level to discourage and disrupt patterns of substance use and abuse. The mission of Clark Clear the Air is to propose various and creative ways ...


Leicester Public Schools Information And Data Portal: Research And Recommendations, Yue Cen, Natalie Bonetti, Rashida Buchanan, Sathark Jain, Yuwei Wong 2018 Clark University

Leicester Public Schools Information And Data Portal: Research And Recommendations, Yue Cen, Natalie Bonetti, Rashida Buchanan, Sathark Jain, Yuwei Wong

School of Professional Studies

The purpose of this project is to develop a strategy for the creation of a multifaceted portal to help with the organization and dissemination of information about the Leicester public school district. The functionality of this portal is to provide comparative financial, demographic, and academic data to other relative school districts in the area, both for the parents’ and for the city’s reference. It will be an examination into the best practices for creating a portal, both technological and aesthetic recommendations, as well as research into the value the publication of this data would provide for the parents of ...


Cultural Disparity And The Impact On Work Life Balance, Bryan Campbell 2018 University of South Carolina - Columbia

Cultural Disparity And The Impact On Work Life Balance, Bryan Campbell

Senior Theses

This research examines the differences in work life balances between varying countries around the world. In order to do so, a proxy index was created by investigating a portion of questions from respondents of the World Values Survey. Comparing this to Hofstede's Insights on National Culture allowed for a unique perspective as to whether the country individualism ratings could then be used to assert a relationship between these metrics.


A Social Media Plan For The Changemakers’ Playground, Meng Cong, Ciara Kilian, Xinling Wang, Sumanth Wilson, Chenyu Yan 2018 Clark University

A Social Media Plan For The Changemakers’ Playground, Meng Cong, Ciara Kilian, Xinling Wang, Sumanth Wilson, Chenyu Yan

School of Professional Studies

The purpose of this project was to create a social media plan for the Changemakers’ Playground campaign. The Changemakers’ Playground is a website thought up by our client, Sarah Lange, whereby ordinary individuals doing extraordinary things in their community can be celebrated for the work they are doing. Each person featured on the website, also known as a Changemaker, was interviewed by Sarah and that interview was split into three videos to be posted on the Changemakers’ Playground website throughout the week they are being featured. In short, our task was to create the Facebook, Twitter, and Instagram content to ...


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