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Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell 2017 University of Akron

Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell

Honors Research Projects

The following reports discuss the geographical preferences of Millennials in relation to job selection preferences. Our team analyzed the moving trends of Millennials in both Ohio and the United States to determine what factors influence this decision. Collectively, our team concluded that in order to successfully recruit Millennials, companies must offer benefit packages that center around work-life balance. This entails not just highlighting what a job requires technically, but opportunities for leadership development, social activities outside of work, and more. To recruit this upcoming talent, companies need a holistic approach that convinces Millennials that working for their company creates a ...


The Relevance Of Feenberg's Critical Theory Of Technology To Critical Visual Literacy: The Case Of Scientific And Technical Illustrations, Kathryn M. Northcut 2016 Missouri University of Science and Technology

The Relevance Of Feenberg's Critical Theory Of Technology To Critical Visual Literacy: The Case Of Scientific And Technical Illustrations, Kathryn M. Northcut

Kathryn M. Northcut

Andrew Feenberg's critical theory of technology is an underutilized, relatively unknown resource in technical communication which could be exploited not only for its potential clarification of large social issues that involve our discipline, but also specifically toward the development of a critical theory of illustrations. Applications of critical theory help strengthen our discipline by forcing us to delineate extant approaches and consider whether democratic goals are being achieved through those approaches. If a critical theory of illustrations can be built from Feenberg's critical theory of technology, it should be useful for classroom instructors and researchers as well as ...


Spirits Of Defiance: National Prohibition And Jazz Age Literature, 1920-1933, Kathleen Morgan Drowne 2016 Missouri University of Science and Technology

Spirits Of Defiance: National Prohibition And Jazz Age Literature, 1920-1933, Kathleen Morgan Drowne

Kathleen Morgan Drowne

No abstract provided.


International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. McFarlin 2016 University of Dayton

International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin

Paul B. Sweeney

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce.

Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management:

  • Understanding the broad context of international business, including the critical trends ...


Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr 2016 Cape Peninsula University of Technology

Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr

The African Journal of Information Systems

Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used ...


Social Barriers To Entry: Liquefied Natural Gas Import Terminals In The Us From 2000 To 2013, Chethan D. Srikant 2016 The University of Western Ontario

Social Barriers To Entry: Liquefied Natural Gas Import Terminals In The Us From 2000 To 2013, Chethan D. Srikant

Electronic Thesis and Dissertation Repository

Management scholars recognize the uncertainties and challenges during the market entry process that can impede operational startup. However, very little empirical research exists to fully understand these challenges and explain firm responses. Even less attention has been paid to the threats from non-market actors and the countering strategies employed by firms. Hence, this thesis explores firm reactions to community contestation, as a form of social barrier to entry that can prevent the firm from exploiting market opportunities. Specifically, I consider the strategic implications of firms’ rhetorical responses to community contestation during the market entry process.

For this thesis, U.S ...


Multi-Dimensional Stakeholder Analysis : A Methodology Applied To Australian Capital City Airports, Robbert A. Kivits 2016 Southern Cross University

Multi-Dimensional Stakeholder Analysis : A Methodology Applied To Australian Capital City Airports, Robbert A. Kivits

Rob Kivits

It is now well recognized that stakeholder engagement practices require an initial identification stage, before strategies and polices can be developed and employed. This thesis adopts a novel methodological approach which integrates three different perspectives on stakeholder analysis – salience analysis, frame of reference analysis and network analysis – into a multi-perspective framework. This completely new approach to stakeholder analysis, radically extends the fundamental understanding of how stakeholders and problem owners relate to each other within the stakeholder arena. The multi-dimensional stakeholder analysis approach allows the initial problem space to be recast into a more nuanced understanding of the presented problems.


Seven Lessons In Partnership: How A Hospital And A Happiness Organization Teamed To Decrease Practitioner Burnout, Increase Practitioner Well-Being And Improve Patient Satisfaction, Nancy O'Brien, Linda Saggau 2016 Experience Happiness, LLC

Seven Lessons In Partnership: How A Hospital And A Happiness Organization Teamed To Decrease Practitioner Burnout, Increase Practitioner Well-Being And Improve Patient Satisfaction, Nancy O'Brien, Linda Saggau

Interdisciplinary Journal of Partnership Studies

Nancy O’Brien and Linda Saggau, co-founders of Experience Happiness, LLC., and co-developers of The Happiness Practice™ (THP), share key discoveries derived from the partnership between Hennepin County Medical Center (HCMC) and Experience Happiness (EH) which focused on using THP as an intervention to increase Emergency Department and Urgent Care practitioner well-being and happiness in order to reduce the signs and symptoms of burnout and improve patient experience and satisfaction. This article includes a case study demonstrating the efficacy of the 6-month THP intervention, as well as an overview of THP and seven valuable partnership lessons to encourage and guide ...


Marketing Then And Now: One Librarian’S Journey, Diane Sotak 2016 University of Portland

Marketing Then And Now: One Librarian’S Journey, Diane Sotak

OLA Quarterly

In the not so distant past, marketing was a department on campus, rather than a strategic approach used within the library. Today, the role of an academic library is subtle and varied. Frankly, it’s complicated! Libraries are increasingly asked to prove their value by documenting their impact on student engagement and success. They need to continually reinforce their reputation as a dynamic entity that supports its community in many ways. A marketing culture within the library is essential to making the case, telling the stories and creating a presence. After years of “marketing” for the library, I’m still ...


Starting From Square One: Library Communications From The Ground Up, Lesli Larson, Jason Stone, Mandi Garcia 2016 University of Oregon

Starting From Square One: Library Communications From The Ground Up, Lesli Larson, Jason Stone, Mandi Garcia

OLA Quarterly

The UO Libraries Communications and Marketing Department was officially founded in 2014, centralizing the library’s personnel and resources in the areas of graphic design, copywriting and editing, website content management, social media outreach, exhibit services, and strategic communications. The department was set up with 3.75 FTE. Our permanent staff includes the director, a writer/editor, a graphic designer/photographer, and an exhibits designer. In addition, all our efforts are supported by the work of our amazing student employees.

The establishment of our department has enriched and expanded the library’s communication efforts. We advance the educational mission of ...


Coordinating Diverse Public Programs In The Library, Tatiana Bryant, Jonathan O. Cain 2016 University of Oregon

Coordinating Diverse Public Programs In The Library, Tatiana Bryant, Jonathan O. Cain

OLA Quarterly

In spring of 2015, the University of Oregon Libraries (UO Libraries) co-sponsored a release event for the Urban League of Portland’s State of Black Oregon 2015 Report to increase campus diversity initiatives and community engagement. The event inspired collaboration across the campus and state to bring together multiple university and community partners, including UO Libraries, the University of Oregon’s Planning, Public Policy, and Management Program (PPPM), and the Urban League of Portland (ULPDX). Collaborations between libraries, nonprofit organizations, and other stakeholders highlight one aspect of the central role libraries serve as connectors in the local and regional communities ...


Learning As We Go: Communicating With Library Staff In The Digital Age, Shawn Cunningham 2016 Multnomah County Library

Learning As We Go: Communicating With Library Staff In The Digital Age, Shawn Cunningham

OLA Quarterly

Recognizing that our library’s internal communication practices haven’t kept pace with changes in the world around us, Multnomah County Library created an internal communications specialist position to understand and address these issues. Since last fall, that person has been busy gathering input, listening to staff describe challenges and constraints, and looking for ways to help our library do a better job communicating to and with staff. We’re still early in this process, but what we’ve learned is valuable. We can address some issues immediately, and others will take longer than we’d like.

At Multnomah County ...


Creating Engaging Library Experiences Through Effective Content Marketing, Rajesh Singh 2016 St. John's University

Creating Engaging Library Experiences Through Effective Content Marketing, Rajesh Singh

OLA Quarterly

A cherished goal of libraries and information organizations has always been to engage the community. The digital revolution is ushering in new ways to deliver and combine services in the prevailing experience economy. In a recent study of more than 1,000 adults in the United States and the United Kingdom, researchers found that 81 percent of Millennials, 79 percent of Gen Xers, and 78 percent of Baby Boomers value experiences more than they do material items (Pally, 2013). Moreover, we have a fairly good idea of the methods customers are using to read, review, research and consume library services ...


Volume 21 Issue 4 Back Matter, 2016 Pacific University

Volume 21 Issue 4 Back Matter

OLA Quarterly

No abstract provided.


Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao 2016 Nevsehir Haci Bektas Veli University

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after ...


Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz 2016 University of Central Oklahoma

Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz

Atlantic Marketing Journal

ABSTRACT

This study investigated potential consumer responses to the display of the Christian fish symbol (Ichthus) used in mock advertisements of services high in credence, experience and search attributes. Discussions from earlier research propose consumers may exhibit different reactions to Christian symbolism displayed in the marketplace and that purchase intentions and consumer perceptions of the seller may be influenced by the strength of the consumer’s religious beliefs. This study adds to previous research proposing consumers display different purchase intentions due to differing perceptions of the seller’s credibility, trustworthiness and expertise influenced by the consumers own religious beliefs which ...


The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju 2016 Auburn University Main Campus

The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju

Atlantic Marketing Journal

In recent years, considering that consumers are giving more importance to their role and consequence with regards to social and environmental implication of their consumption decisions, there has been increase in ethical consumption research. However, to date, the role of individual susceptibility to interpersonal influence and other relevant factors (e.g., environmental apparel knowledge) have not been studied. Therefore, the present study explored several critical constructs related to green apparel consumption including consumer susceptibility to interpersonal influence (CSII). The present study focused on American youth (n = 1,049). Based on extant literature review, a hypothesized model was proposed. To test ...


Cross-Cultural Understanding, Sajjad Haider 2016 Portland State University

Cross-Cultural Understanding, Sajjad Haider

Student Research Symposium

This case-study is about the cross-cultural management and how it affects the employee relations and ultimately impacts their performance, if not handled properly. The case delves into different situations where understanding of the other cultural values, norms, work practices and human behavior is critical for foreign managers to succeed.

The case entails how a foreign FMCG company faced with the difficult and challenging situation in China. In order to fix the problems, the corporate headquarter sent three of their bright personnel; Janet, Peter and William to China. They were tasked to improve the HR, marketing & sales and distributions channels. Nonetheless ...


Information Technology Proposal For The Town Of Spencer, Vijay Basava, Corey Kenyon, Mahdi Soltani 2016 Clark Unviersity

Information Technology Proposal For The Town Of Spencer, Vijay Basava, Corey Kenyon, Mahdi Soltani

School of Professional Studies

The Town of Spencer came to us looking for a plan to build and maintain their own personal fiber network for connection between departments and to improve data security for important information. After assessing the existing landscape and determining the various paths forward, we created network diagrams and plans for the movement forward of this project.

After assessing a variety of plans, we found that a full single-mode fiber network would be the best system for the implementation in Spencer. While it was the highest cost, it also scored the highest in our assessment.


Analysis Of The Point Of Sales System At Tower Hill Botanical Garden And Suggested Courses Of Action, Brian Dunn, Keerthi Bandi, Chantal Kopwa Epse Kassa, F.N.U Shelly 2016 Clark University

Analysis Of The Point Of Sales System At Tower Hill Botanical Garden And Suggested Courses Of Action, Brian Dunn, Keerthi Bandi, Chantal Kopwa Epse Kassa, F.N.U Shelly

School of Professional Studies

As Tower Hill Botanic Garden continues to improve on its operations and enhance the experience of its visitors and members, they are on a quest for a new Point-Of-Sale (POS) system that not only works with its existing hardware and interface with Raiser’s Edge, a smartcloud fundraising and relationship management software central to the garden’s operations but also, have a restaurant module and the capability of operating both in a wireless and hard-wired environment.


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