Business and Corporate Communications Commons^™

Rhody's Run For Dana-Farber 5k, Bryan P. Poston, Mark Albanese

Senior Honors Projects

The event itself was designed to benefit the Dana-Farber Cancer Institute and the Jimmy Fund. In the early stages of the project, it was clear that a charity event would have the largest impact both on our experiential learning as well as the community as a whole. Dana-Farber was selected as the events beneficiary due to their impressive contributions to cancer research worldwide. While the success of the project isn't solely determined by charitable contributions we collected, it provided a form of measurement of progress throughout the semester. With the goal of simultaneously promoting student health, the event was ...

Rhody's Run For Dana Farber 5k, Mark Albanese, Bryan Poston

Senior Honors Projects

The event itself was designed to benefit the Dana-Farber Cancer Institute and the Jimmy Fund. In the early stages of the project, it was clear that a charity event would have the largest impact both on our experiential learning as well as the community as a whole. Dana-Farber was selected as the events beneficiary due to their impressive contributions to cancer research worldwide. While the success of the project isn't solely determined by charitable contributions we collected, it provided a form of measurement of progress throughout the semester. With the goal of simultaneously promoting student health, the event was ...

Ua62 Gordon Ford College Of Business, Wku Archives

WKU Archives Finding Aids

Records created by Gordon Ford College of Business and its reporting offices:

• Student Organizations
• Accounting Club
• Advertising Club
• Accounting (UA62/5)
• Economics
• Finance
• Information Systems
• Management
• Marketing
• Center for Entrepreneurship & Innovation
• Center for Professional Selling
• MBA
• Small Business Development Center (UA62/3)

These offices once reported to the Gordon Ford College of Business:

• Legal Area Studies
• Pulic Service Institute
• Mid-Management & Distributive Education

The Role Of Sense Of Community In Online Brand Social Networking Sites, Je Won Lyu

Doctoral Dissertations

This study was designed to explore the phenomenon of social commerce marketing in relation to consumer-brand relationship development. The specific research objective were as follows: (a) to identify multiple factors motivating consumers to have sense of community in the context of brand social networking sites; (b) to investigate the effects of general connection between consumers and the brand on developing a sense of online brand community in social networking site-based brand communities; (c) to examine potential outcomes of having a sense of online brand community in brand social networking sites such as brand commitment, advocacy, and loyalty; (d) to investigate ...

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

The Influence Of Enterprise Systems On Business And Information Technology, D. Lance Revenaugh, Ph.D., Myles M. Muretta

Business and Information Technology

Business strategy is important to all organizations. Nearly all Fortune 500 firms are implementing Enterprise Resource Planning (ERP) systems to improve the execution of their business strategy and to improve integration with its information technology (IT) strategy. Successful implementation of these multi-million dollar software systems are requiring new emphasis on change management and on Business and IT strategic alignment. This paper examines business and IT strategic alignment and seeks to explore whether an ERP implementation can drive business process reengineering and business and IT strategic alignment. An overview of business strategy and strategic alignment are followed by an analysis of ...

Jpc Editorial Advisory Board 2012

Journal of Professional Communication

Listing of members of the Editorial Advisory Board of the Journal of Professional Communication.

Social Media And Crisis: The Challenge Of Currency (Review Of The Four Stages Of Highly Effective Crisis Management: How To Manage The Media In The Digital Age By Jane Jordan-Meier), Heather Pullen

Journal of Professional Communication

This book review of The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age (CRC Press, 2011, 283 pages) discusses the inherent challenges of providing media relations advice in an era when social media is forcing communicators to re-invent their approach to crisis communications. The author points out that the rapid, ongoing evolution of social media itself makes the prediction of trends and development of crisis communication strategies very difficult. She acknowledges, however, that Jordan-Meier has effectively applied a media management methodology that should remain relevant and useful in the face of change ...

Looking For The Silver Lining (Review Of “Effective Crisis Communications: Moving From Crisis To Opportunity (2nd Ed.)” By Robert Ulmer, Timothy Sellnow And Matthew Seeger), Susan Emigh

Journal of Professional Communication

This is a review of the second edition of the book Effective crisis communications: Moving from crisis to opportunity (2^nd ed.) (Sage, 2011, 228 pages) by three university professors who have several books about crisis communications under their belt. The reviewer follows their examination of how to manage uncertainty and communicate and lead effectively during the heavy weather of crises, followed by a look at specific storms big and small, and wraps up by examining their theory of "discourse of renewal”, the potential for clear skies beyond for renewal and growth.

©Journal of Professional Communication, all rights reserved.

The Structuration Of Crisis Management: Guiding A Process Of Repair, Erin Schauster

Journal of Professional Communication

Crisis management, specifically the communicative response to a threatening event, is intended to both inform and persuade. However, the approaches to crisis management may be contradictory at times, constraining the intended purpose of repairing a corporation’s image. Structuration theory provides a perspective for the enabling and constraining features of action as well as the unintended consequences that occur. Through a rhetorical criticism of press releases issued by BP in response to the Deepwater Horizon oil spill, the enabling and constraining features of crisis management are presented and a call to revisit best practices in crisis management is made.

©Journal ...

Risk Communication And The Disclosure Dilemma: The Case Of Ottawa's Endoscopy Infection 'Scare', Josh Greenberg

Journal of Professional Communication

In 2011, Ottawa Public Health announced that a non-hospital medical clinic had failed to follow proper infection control measures over a period of 10 years, resulting in the potential exposure of several thousand patients to Hepatitis and HIV. This paper discusses the health department's risk communication strategy, in particular its decision to delay the disclosure of information to the public and the reactions this provoked. The case study provides an opportunity to revisit several key themes: the role news media play in framing public health risk events; the ethical obligations that health communicators have in times of health risk ...

Into The Crisis Vortex: Managing And Communicating Issues, Risks And Crises, Terence (Terry) Flynn

Journal of Professional Communication

This article provides a discussion of the growing importance of crisis communications in communications management practice. Using celebrated examples to set the scene, such as the BP oil spill, Toyota, SARS and the Japanese tsunami, the author describes how crisis communications can be a factor in making organizations more cost effective given the high reputational and legal cost of crises. The author also discusses the distinction between tactics and strategy and how the crisis communications research agenda must move to focus more specifically on crisis preparedness and management.

©Journal of Professional Communication, all rights reserved.

Recalling Toyota’S Crisis: Utilizing The Discourse Of Renewal, Lindsey Anderson

Journal of Professional Communication

This case study applies the theoretical framework of the discourse of renewal to Toyota’s lingering crisis (safety recalls) in order to understand how this approach is utilized as well as to demonstrate the appropriateness of the response. The discourse of renewal is a rhetorical crisis communication strategy that attempts to frame a crisis event as an organizational opportunity and tends to focus on the future rather than the past. In this case study, six commercials produced by Toyota were analyzed using these overarching principles associated with the discourse of renewal. Results indicate that this approach was utilized in Toyota ...

Pr Lessons From The Ocean Ranger Tragedy, Sean Kelly

Journal of Professional Communication

This commentary discusses the Ocean Ranger accident that happened on Valentine’s Day in 1982, which created a crisis of significant proportions for the Ocean Drilling Exploration Company (ODECO) which designed and owned the ship and Mobil Oil of Canada which leased the Ocean Ranger to drill for oil in the harsh offshor environment of the Grand Banks of Newfoundland. Despite being referred to by many as the “Ocean Danger,” the oil rig was described as unsinkable - a name that nature would prove to be a reckless test of fate. Using personal narrative as the basis for describing the impact ...

Trade Unions Should R.A.C.E. To Survive In The Current Communications Climate, Donald Courchesne

Journal of Professional Communication

This commentary examines the impact of social media campaigning on crisis communications in the labour movement. Labour crises usually take the form of strikes. This commentary examines upon two cases: (i) McMaster University vs. Service Employees International Union; and (ii) Brazilian Vale vs. United Steel Workers of America Local 6500. Being unable to effectively communicate with various publics represents a large problem for union survival. This commentary proposes that executing effective strategic communications will enable trade unions to better create a dialogue between the leadership and all stakeholders while creating and maintaining relationships with members, the media, and communities.

©Journal ...

Preface To The Special Jpc Issue On Crisis Communications, Alex Sévigny

Journal of Professional Communication

This preface presents the special issue (vol 2, issue 1) on crisis communications of the Journal of Professional Communication, including an editorial, several research articles and book reviews from scholars and practitioners from Canada and the United States. The issue includes one preface, three commentaries, four book reviews and three research articles. The articles touch on crises from the health, oil, labour and other sectors. Included is a review of a work of fiction concerning the adventures of a public relations practitioner who specializes in crisis communications.

©Journal of Professional Communication, all rights reserved.

Creating Synergy, Mindae Kadous, Brianna Lipovsky

Undergraduate Review: a Journal of Undergraduate Student Research

In lieu of an abstract, below is the first paragraph of the paper.

From academia to corporations, the argument for revisiting synergy has been strengthened, making the term a common buzzword of the 21 '1 century (Liedtka 45). On the other hand, what is not so common is achieving this state of high performance. According to skeptic Harold Greneen, synergy is "a carcinogenic slice of baloney tliat serves no other purpose than to bring false hope to a capitalist America" (qtd. in Liedtka 45). However, at a time when there is an increase in business consolidations and complex technology, the ...

Interpersonality And Online Persuasion, Vance E. Wilson, Soussan Djamasbi

User Exprience and Decision Making Research Laboratory Publications

Computer-mediated communication (CMC), such as email, instant messaging, and online texting, is an important channel for influencing message receivers’ behavior. We observe that, while most communication media are structurally biased to support either interpersonal or broadcast modes of communication CMC can support both. We argue in this paper that people respond to this ambiguity by categorizing CMC messages based on certain characteristics that distinguish interpersonal communication from broadcast communication, and they tend to comply to a greater extent with those messages they perceive as interpersonal in origin. Based on these propositions we propose a new research model which exhibits strong ...

The Value Of Foreign Languages In Business Communication, Racquel Moreau

MBA Student Scholarship

There are several factors that a company considers when deciding to operate in an international territory or with a foreign company. Factors such as language and culture greatly affect the success of business. Being able to effectively communicate ideas and strategies can be challenging in a new business environment. Determining the importance of language by a company is crucial to its success. Studying another language helps to understand the culture of the studied language which will assist in a corporation’s decision making process. English is a popular language in conducting business; however, communicating in other languages is gaining popularity ...

Determinants Of Corporate Environmental And Social Disclosure In Chinese Listed Mining, Electricity Supply And Chemical Companies Annual Reports, Junru Zhang

Theses: Doctorates and Masters

As the environmental and social disclosing systems have been developed over decades, the climate of corporate environmental and social responsibility is becoming mature nowadays globally. What and how environment-sensitive companies (i.e. companies that are more likely to do environmental damages) disclose such information voluntarily are extensively concerned by the public, especially in China, where strong debatable issues constantly raise as a result of the rapid economic growth. Corporate environmental and social responsibility is no longer an international obligation but a domestic demand for China. This study will enhance our understanding of a very important issue in arguably the world ...