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Toward An Historically Informed Asian Model Of Public Relations, Jurrien Gregor Halff, Anne Gregory 2014 Singapore Management University

Toward An Historically Informed Asian Model Of Public Relations, Jurrien Gregor Halff, Anne Gregory

Research Collection Lee Kong Chian School Of Business

This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authors propose a set of necessary components for the study of Asia-Pacific public relations drawn from a historical perspective that differs from the paradigmatic underpinnings of the major Western models. They draw conclusions about epistemological and practice differences between public relations in the West and in the Asia-Pacific region in a globalizing world.


Social Responsibility Reporting: Evidence From India’S Leading Corporations, Shalini Jain 2014 University of Washington Tacoma

Social Responsibility Reporting: Evidence From India’S Leading Corporations, Shalini Jain

Center for Leadership and Social Responsibility Academic Conference

Abstract

In this article, I examine how 121 leading corporations in India communicate the external relevance of their corporate social responsibility (CSR) programs/outputs and whether these outputs vary by ownership identity (foreign, government, and family), industry affiliation (environmentally sensitive and consumer proximate), and market orientation (inward and outward). I use content analysis from corporate websites, annual reports, and CSR/Sustainability reports to create a unique database on India. Indicators include issuance of stand-alone CSR/Sustainability reports, participation in GRI, UNGC, Carbon Disclosure Project, and UN Carbon Credits reporting and auditing, social and environmental data and disclosure scores, and CSR ...


4th Inl Symposium On Cross Sector Social Interactions Programme, Maria May Seitanidi 2014 SelectedWorks

4th Inl Symposium On Cross Sector Social Interactions Programme, Maria May Seitanidi

Maria May Seitanidi

This is the 4th Intl CSSI Symposium Programme


4th International Symposium On Cross Sector Social Interactions (Cssi), 29-30 May 2014 Suffolk University Boston, Usa: Innovative Collaboration For A Complex World: Reaching Across Institutional Divides, Maria May Seitanidi 2014 SelectedWorks

4th International Symposium On Cross Sector Social Interactions (Cssi), 29-30 May 2014 Suffolk University Boston, Usa: Innovative Collaboration For A Complex World: Reaching Across Institutional Divides, Maria May Seitanidi

Maria May Seitanidi

4th International Symposium on Cross Sector Social Interactions (CSSI), 29-30 May 2014 Suffolk University Boston, USA: Innovative Collaboration for a Complex World: Reaching Across Institutional Divides


Formas De Hacer Màs Intensivas Las Ventas, Sandra B. Ludeña Jimenez SABEL 2014 SelectedWorks

Formas De Hacer Màs Intensivas Las Ventas, Sandra B. Ludeña Jimenez Sabel

Sandra B. Ludeña Jimenez SABEL

Hoy en día la economía mundial se mueve en base a las ventas, por ello los métodos y técnicas para manejarlas han evolucionado y revolucionado el mundo de los negocios, un enfoque intensivo en el proceso de ventas puede significar la diferencia entre ganar y perder, por ello, a continuación comparto algunas formas que se practican en esta interesante profesión:


The Multilingual Reality In American Business, Zachary Z. Lim 2014 University of Tennessee, Knoxville

The Multilingual Reality In American Business, Zachary Z. Lim

University of Tennessee Honors Thesis Projects

No abstract provided.


Making The Magic: How Public Relations Is Handled At The Disney Parks, Elizabeth DeMeo 2014 Liberty University

Making The Magic: How Public Relations Is Handled At The Disney Parks, Elizabeth Demeo

Senior Honors Theses

The Walt Disney Company has always been an organization that has prided itself on its corporate image. One of their biggest successes has been their 11 theme parks across the globe. Ever since its creation in 1955, Disneyland has been known as "the happiest place on earth." However, many wonder how this reputation came to be and how it is being maintained today. To find this answer, one must look to the creative minds behind Disney's public relations. By examining the Disney parks and their public relations history, tactics, crisis management and current and future campaigns, companies can find ...


How To Contact Sky Customer Services?, Lissa Coffey 2014 SelectedWorks

How To Contact Sky Customer Services?, Lissa Coffey

LissaCoffey

What is the Contact Number for Sky Customer Services? How To Contact Sky Customer Services? - The Sky contact number provides Sky customers with a direct line of communication to the television provider and resolve any issues with their service.Sky telephone numbers to contact Sky Customer Service are provided as a phone directory service by the number helpline based in the uk ...


An Examination Of The Role Relationship Marketing Plays In The B2b Model Between Chinese Manufacturers And American Distributors, Ran An 2014 Liberty University

An Examination Of The Role Relationship Marketing Plays In The B2b Model Between Chinese Manufacturers And American Distributors, Ran An

Masters Theses

Relationship marketing has been a heated topic in the communication paradigm. The primary relationship is the one between a supplier or provider of goods or services and buyers and users of those goods or services. In order to facilitate it, other stakeholders in the network of relationships may have to be involved. This thesis examined the relationship between Chinese manufacturers and American distributors by a pilot qualitative study. Social exchange theory was used as a scope to analyze the relationship. Nine participants from both sides answered computer-mediated interview questions. Business ethics and worldviews are important factors that businessmen look for ...


Muckrakers Vs. Public Relations: Analytical Case Studies, Maria NeCastro 2014 The University of Maine

Muckrakers Vs. Public Relations: Analytical Case Studies, Maria Necastro

Honors College

The purpose of the three independent case studies in this thesis is to examine the complex relationship between investigative journalism and corporate public relations. By examining the journalistic works written by three of America’s best-selling authors and the following corporate communications responses, it becomes possible to understand the importance of strategic communication. Ultimately the dynamic relationship between investigative reporting and public relations is one that produces visible change, within both society and corporations.


Marketing Athletic Clubs, Recreation Centers And Country Clubs: Recruiting And Retaining Members Using Psychodemographics, Oscar T. McKnight, Ronald Paugh, Jordan McKnight, Lily Zuccaro, Gina Tornabene 2014 SelectedWorks

Marketing Athletic Clubs, Recreation Centers And Country Clubs: Recruiting And Retaining Members Using Psychodemographics, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Lily Zuccaro, Gina Tornabene

Oscar T McKnight Ph.D.

Membership recruitment and retention is critical to fitness facilities managers and often the primacy of product and service offerings is overemphasized. This research indicates that consumer psychodemographics are more important in determining membership. A 'SIT-UPS' routine is offered to assist managers in marketing and membership initiatives.


New Global Research On Lte Usage Demonstrates 4g’S Positive Impact On Mobile Operators’ Business, Mobidia Inc. 2014 SelectedWorks

New Global Research On Lte Usage Demonstrates 4g’S Positive Impact On Mobile Operators’ Business, Mobidia Inc.

Mobidia, Inc.

No abstract provided.


Superwash Laundry Bisnis Franchise Waralaba Murah Di Indonesia, nendi nendi sofiandy 2014 SelectedWorks

Superwash Laundry Bisnis Franchise Waralaba Murah Di Indonesia, Nendi Nendi Sofiandy

nendi nendi sofiandy

Superwash Laundry Bisnis Franchise Waralaba Murah di Indonesia http://z-inc.blogspot.com/2014/02/superwash-laundry-bisnis-franchise.html


Analyzing Organizational Consulting As A Professional Practice: An Exploration Of The Theoretical And Attitudinal Assumptions, Kristina Rose Cosgrave 2014 California Polytechnic State University

Analyzing Organizational Consulting As A Professional Practice: An Exploration Of The Theoretical And Attitudinal Assumptions, Kristina Rose Cosgrave

Communication Studies

This project (with both theoretical and applied portions) serves to enrich understanding about the vicissitudes of organizational consulting while simultaneously serving as preparation for working in this field. With such a wide spectrum of approaches and disciplines among professional consulting occupations, an important objective of this project is to explore underlying theoretical principles that generally influence the field of organizational consulting. In this project, theoretical insights from many pertinent organizational communication and persuasion concepts, especially Edgar Schein’s (1969, 1988, 2009) behavioral models of organizational consultation (purchase-of-expertise, doctor-patient, and process), are offered to accompany the professional correspondences with which they ...


Determining California National Guard Airmen’S Opinions And Attitudes Regarding Morale, Welfare And Recreation Programs: A Research Project, Natalie DeLossa 2014 California Polytechnic State University

Determining California National Guard Airmen’S Opinions And Attitudes Regarding Morale, Welfare And Recreation Programs: A Research Project, Natalie Delossa

Journalism

This senior project creates research design parameters that will facilitate two- way communications between the California Air National Guard and its airmen. The benefits of conducting its research are twofold. First, the California Air National Guard can learn more about its airmen. Second, the California Air National Guard can use information about its airmen to better serve its external publics in future public relations and marketing endeavors.

This project addresses the importance of conducting two- way communication between internal and external publics (in this case, the California Air National Guard and its airmen and the California Air National Guard and ...


Planificación Sucesoria Y Patrimonial En La Empresa Familiar, Carlos Molina Sandoval 2014 SelectedWorks

Planificación Sucesoria Y Patrimonial En La Empresa Familiar, Carlos Molina Sandoval

Carlos Molina Sandoval

Una de las causas de la desaparición de un número importante de empresas familiares se vincula con las dificultades en la sucesión familiar y en la toma de ciertas decisiones por parte del fundador y sus sucesores. Se trata de una decisión que toda empresa familiar, tarde o temprano, debe enfrentar si es que la empresa tiene vocación de continuidad más allá del fundador y que los sucesores deberán afrontar en un futuro (aun cuando se haya hecho sin la planificación adecuada). El proceso de sucesión, tanto en la propiedad como en la gestión de la empresa familiar, origina sus ...


Symbolic Corporate Governance Politics, Marcel Kahan, Edward B. Rock 2014 University of Pennsylvania Law School

Symbolic Corporate Governance Politics, Marcel Kahan, Edward B. Rock

Faculty Scholarship

How are we to understand the persistent gap between rhetoric and reality that characterizes so much of corporate governance politics? In this Article, we show that the rhetoric around a variety of high profile corporate governance controversies (including shareholder proposals asking boards to redeem poison pills, proxy access, majority voting in director elections, and shareholder proposals to remove supermajority voting requirements) cannot be justified by the material interests at stake. At the same time, shareholder activists are oddly reluctant to pursue issues that may have a more material impact, such as anti-pill charter provisions or mandatory bylaw amendments. We consider ...


Changes To The Student Loan Experience: Psychological Predictors And Outcomes, Thomas Mueller 2014 National Association of Student Financial Aid Administrators

Changes To The Student Loan Experience: Psychological Predictors And Outcomes, Thomas Mueller

Journal of Student Financial Aid

This study builds on the work of scholars who have explored psychological perceptions of the student loan experience. Survey analysis (N = 175) revealed a multidimensional model was developed through factor analysis and testing, which revealed four latent variables: Duress, Mandatory, Financial, and Success. Duress and Mandatory were found to be independent unique predictors of the student loan process. Though perceptions were not differentiated among groups, a predominant segment of respondents did not recall their loan interest rates or terms of repayment. Respondents acknowledged the availability of loans but did not correlate availability to the value of university degrees and future ...


The Great Leap Forward That Never Was, Uwe Muegge 2014 SelectedWorks

The Great Leap Forward That Never Was, Uwe Muegge

Uwe Muegge

Ten years ago, machine translation (MT) was very much a niche technology for translation professionals. MT tools were expensive, supported only a small number of language pairs, and did not play nice with many standard translation tools. Today, MT is available either for free or at very low cost, in thousands of language combinations, and many translation memory systems offer integrated MT functionality. In other words, MT has evolved by leaps and bounds. As the number of translation professionals who post-edit raw MT has increased dramatically over the past 10 years, the big question is whether developments in post-editing have ...


Empowered And Engaged: Exploring Social Media Best Practices For Nonprofits, Tessa Warner, Alexis Abel, Frauke Hachtmann 2014 University of Nebraska - Lincoln

Empowered And Engaged: Exploring Social Media Best Practices For Nonprofits, Tessa Warner, Alexis Abel, Frauke Hachtmann

Faculty Publications, College of Journalism & Mass Communications

Although nonprofits see value and potential in social media, many have not yet mastered social media and harnessed their full potential. This phenomenological study sought to identify the best social media strategies and tactics for effectively engaging existing and potential donors, volunteers and stakeholders, according to social media nonprofit professionals. Six themes emerged: listening to the audience; engaging instead of fundraising; sharing relevant, valuable and actionable content; being honest, accessible and responsive; using social media as part of a multi-channel strategy; and that measuring is mandatory.


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