Millennials On The Move, But To Where?, 2017 University of Akron
Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell
Honors Research Projects
The following reports discuss the geographical preferences of Millennials in relation to job selection preferences. Our team analyzed the moving trends of Millennials in both Ohio and the United States to determine what factors influence this decision. Collectively, our team concluded that in order to successfully recruit Millennials, companies must offer benefit packages that center around work-life balance. This entails not just highlighting what a job requires technically, but opportunities for leadership development, social activities outside of work, and more. To recruit this upcoming talent, companies need a holistic approach that convinces Millennials that working for their company creates a ...
Regulation Fd: An Alternative Approach To Addressing Information Asymmetry, 2016 University of Pennsylvania Law School
Regulation Fd: An Alternative Approach To Addressing Information Asymmetry, Jill E. Fisch
This chapter traces the development of the SEC’s use of Regulation Fair Disclosure (FD) to address information asymmetry in the securities markets. The chapter describes the SEC’s developing enforcement policy and notes, in particular, the SEC’s efforts, through its selection and settlement of Regulation FD cases, to provide guidance to corporations and corporate officials about areas of key concern. The chapter concludes by highlighting current areas of particular importance, including disclosure of information through private meetings and the implications of technological innovations such as the internet and social media. The chapter is forthcoming in Research Handbook on ...
Extending Organizational Memory And Corporate Communications Research Via Autoethnography/Autobiography, 2016 University of Cincinnati - Main Campus
Extending Organizational Memory And Corporate Communications Research Via Autoethnography/Autobiography, Damion Waymer, Nneka Logan
The Qualitative Report
Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory ...
Good Vibrations: Charting The Dominant And Emergent Discursive Regimes Of Sex Toys, 2016 University of Kassel
Good Vibrations: Charting The Dominant And Emergent Discursive Regimes Of Sex Toys, George Rossolatos
The Qualitative Report
Sex toys promote a new consumptive ethos whose significance may be adequately outlined by attending to the institutional implications of this product category’s consumption. By drawing on Foucault’s theory of sexuality and the technologies of the self that materialize with the aid of discursive formations about sexuality, as well as on relevant sociological and ethnographic insights, I undertake a qualitative content analysis on a corpus of 100 sex toys’ product reviews from popular magazines and web sites in order to identify how the discourse about sex toys is articulated in terms of three dominant categories of sexual scripts ...
Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, 2016 Texas A & M University - College Station
Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan
Tanawat "Tom" Hirunyawipada
Although cross-functional integration is often considered an important element in a successful new product development program, a great deal of variance exists in extant literature regarding how integration is defined and implemented and how relevant studies are conducted.
The authors attempt to bring clarity to a diverse set of 25 studies that investigate cross-functional integration by empirically analyzing 146 correlations between integration and aspects of new product success. The authors examine the impact of 12 potential moderators that affect the integration–success link using meta-analysis techniques.
The findings indicate that though cross-functional integration may indeed have a direct impact on ...
The Relevance Of Feenberg's Critical Theory Of Technology To Critical Visual Literacy: The Case Of Scientific And Technical Illustrations, 2016 Missouri University of Science and Technology
The Relevance Of Feenberg's Critical Theory Of Technology To Critical Visual Literacy: The Case Of Scientific And Technical Illustrations, Kathryn M. Northcut
Kathryn M. Northcut
Andrew Feenberg's critical theory of technology is an underutilized, relatively unknown resource in technical communication which could be exploited not only for its potential clarification of large social issues that involve our discipline, but also specifically toward the development of a critical theory of illustrations. Applications of critical theory help strengthen our discipline by forcing us to delineate extant approaches and consider whether democratic goals are being achieved through those approaches. If a critical theory of illustrations can be built from Feenberg's critical theory of technology, it should be useful for classroom instructors and researchers as well as ...
Spirits Of Defiance: National Prohibition And Jazz Age Literature, 1920-1933, 2016 Missouri University of Science and Technology
Spirits Of Defiance: National Prohibition And Jazz Age Literature, 1920-1933, Kathleen Morgan Drowne
Kathleen Morgan Drowne
No abstract provided.
International Management: Strategic Opportunities And Cultural Challenges, 2016 University of Dayton
International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin
Paul B. Sweeney
As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce.
Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management:
- Understanding the broad context of international business, including the critical trends ...
Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, 2016 Cape Peninsula University of Technology
Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr
The African Journal of Information Systems
Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used ...
Social Barriers To Entry: Liquefied Natural Gas Import Terminals In The Us From 2000 To 2013, 2016 The University of Western Ontario
Social Barriers To Entry: Liquefied Natural Gas Import Terminals In The Us From 2000 To 2013, Chethan D. Srikant
Electronic Thesis and Dissertation Repository
Management scholars recognize the uncertainties and challenges during the market entry process that can impede operational startup. However, very little empirical research exists to fully understand these challenges and explain firm responses. Even less attention has been paid to the threats from non-market actors and the countering strategies employed by firms. Hence, this thesis explores firm reactions to community contestation, as a form of social barrier to entry that can prevent the firm from exploiting market opportunities. Specifically, I consider the strategic implications of firms’ rhetorical responses to community contestation during the market entry process.
For this thesis, U.S ...
Seven Lessons In Partnership: How A Hospital And A Happiness Organization Teamed To Decrease Practitioner Burnout, Increase Practitioner Well-Being And Improve Patient Satisfaction, 2016 Experience Happiness, LLC
Seven Lessons In Partnership: How A Hospital And A Happiness Organization Teamed To Decrease Practitioner Burnout, Increase Practitioner Well-Being And Improve Patient Satisfaction, Nancy O'Brien, Linda Saggau
Interdisciplinary Journal of Partnership Studies
Nancy O’Brien and Linda Saggau, co-founders of Experience Happiness, LLC., and co-developers of The Happiness Practice™ (THP), share key discoveries derived from the partnership between Hennepin County Medical Center (HCMC) and Experience Happiness (EH) which focused on using THP as an intervention to increase Emergency Department and Urgent Care practitioner well-being and happiness in order to reduce the signs and symptoms of burnout and improve patient experience and satisfaction. This article includes a case study demonstrating the efficacy of the 6-month THP intervention, as well as an overview of THP and seven valuable partnership lessons to encourage and guide ...
Marketing Then And Now: One Librarian’S Journey, 2016 University of Portland
Marketing Then And Now: One Librarian’S Journey, Diane Sotak
In the not so distant past, marketing was a department on campus, rather than a strategic approach used within the library. Today, the role of an academic library is subtle and varied. Frankly, it’s complicated! Libraries are increasingly asked to prove their value by documenting their impact on student engagement and success. They need to continually reinforce their reputation as a dynamic entity that supports its community in many ways. A marketing culture within the library is essential to making the case, telling the stories and creating a presence. After years of “marketing” for the library, I’m still ...
Starting From Square One: Library Communications From The Ground Up, 2016 University of Oregon
Starting From Square One: Library Communications From The Ground Up, Lesli Larson, Jason Stone, Mandi Garcia
The UO Libraries Communications and Marketing Department was officially founded in 2014, centralizing the library’s personnel and resources in the areas of graphic design, copywriting and editing, website content management, social media outreach, exhibit services, and strategic communications. The department was set up with 3.75 FTE. Our permanent staff includes the director, a writer/editor, a graphic designer/photographer, and an exhibits designer. In addition, all our efforts are supported by the work of our amazing student employees.
The establishment of our department has enriched and expanded the library’s communication efforts. We advance the educational mission of ...
Coordinating Diverse Public Programs In The Library, 2016 University of Oregon
Coordinating Diverse Public Programs In The Library, Tatiana Bryant, Jonathan O. Cain
In spring of 2015, the University of Oregon Libraries (UO Libraries) co-sponsored a release event for the Urban League of Portland’s State of Black Oregon 2015 Report to increase campus diversity initiatives and community engagement. The event inspired collaboration across the campus and state to bring together multiple university and community partners, including UO Libraries, the University of Oregon’s Planning, Public Policy, and Management Program (PPPM), and the Urban League of Portland (ULPDX). Collaborations between libraries, nonprofit organizations, and other stakeholders highlight one aspect of the central role libraries serve as connectors in the local and regional communities ...
Learning As We Go: Communicating With Library Staff In The Digital Age, 2016 Multnomah County Library
Learning As We Go: Communicating With Library Staff In The Digital Age, Shawn Cunningham
Recognizing that our library’s internal communication practices haven’t kept pace with changes in the world around us, Multnomah County Library created an internal communications specialist position to understand and address these issues. Since last fall, that person has been busy gathering input, listening to staff describe challenges and constraints, and looking for ways to help our library do a better job communicating to and with staff. We’re still early in this process, but what we’ve learned is valuable. We can address some issues immediately, and others will take longer than we’d like.
At Multnomah County ...
Creating Engaging Library Experiences Through Effective Content Marketing, 2016 St. John's University
Creating Engaging Library Experiences Through Effective Content Marketing, Rajesh Singh
A cherished goal of libraries and information organizations has always been to engage the community. The digital revolution is ushering in new ways to deliver and combine services in the prevailing experience economy. In a recent study of more than 1,000 adults in the United States and the United Kingdom, researchers found that 81 percent of Millennials, 79 percent of Gen Xers, and 78 percent of Baby Boomers value experiences more than they do material items (Pally, 2013). Moreover, we have a fairly good idea of the methods customers are using to read, review, research and consume library services ...
Volume 21 Issue 4 Back Matter, 2016 Pacific University
Volume 21 Issue 4 Back Matter
No abstract provided.
Millennials As Consumers: Can Businesses Survive As Is?, 2016 University of San Diego
Millennials As Consumers: Can Businesses Survive As Is?, Ashley N. Genoese
Undergraduate Honors Theses
Each generation brings new challenges in which businesses must change their operations, marketing strategies, and other key factors of their company. With Millennials being the most unique generation, businesses will not only have to change all of these tactics, but might even run the risk of becoming irrelevant to this next generation. Also known as Generation Y, Millennials are classified as those born between the years 1981 – 2000, and in 2016 the current ages of Millennials are 16-35, but more typically identified as those ages 19-30 in the year 2016. Born and raised in the era of booming technology and ...
Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, 2016 Nevsehir Haci Bektas Veli University
Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao
Atlantic Marketing Journal
This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.
The results reveal that four out of the original six dimensions of CP remain after ...
Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz
Atlantic Marketing Journal
This study investigated potential consumer responses to the display of the Christian fish symbol (Ichthus) used in mock advertisements of services high in credence, experience and search attributes. Discussions from earlier research propose consumers may exhibit different reactions to Christian symbolism displayed in the marketplace and that purchase intentions and consumer perceptions of the seller may be influenced by the strength of the consumer’s religious beliefs. This study adds to previous research proposing consumers display different purchase intentions due to differing perceptions of the seller’s credibility, trustworthiness and expertise influenced by the consumers own religious beliefs which ...