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Business Communication For Success - Gvsu Edition, Unnamed Author, Mark Schaub, Jenniffer Eckert, Anessa Fehsenfeld, Rhonda R. Hoffman, Adam Krusniak, Tami McCoy, Rachel Jean Norman, Julian Toscano 2017 Grand Valley State University

Business Communication For Success - Gvsu Edition, Unnamed Author, Mark Schaub, Jenniffer Eckert, Anessa Fehsenfeld, Rhonda R. Hoffman, Adam Krusniak, Tami Mccoy, Rachel Jean Norman, Julian Toscano

Open Textbooks

About the GVSU Edition

This text is an adaption of Business Communication for Success, an open textbook produced by the University of Minnesota Libraries Publishing in 2015.

Chapters 9, 18, and 20 of Business Communication for Success: GVSU Edition were revised and rewritten by student authors in 2017, as part of a course in the Writing Department at Grand Valley State University. All other chapters retain the content and formatting of previous editions.

Note about the 2015 edition:

The edition produced by the University of Minnesota Libraries Publishing University of Minnesota Libraries Publishing was itself adapted from a work distributed ...


Bitcoin And The Blockchain As Possible Corporate Governance Tools: Strengths And Weaknesses, Fiammetta S. Piazza 2017 Penn State Law

Bitcoin And The Blockchain As Possible Corporate Governance Tools: Strengths And Weaknesses, Fiammetta S. Piazza

Penn State Journal of Law & International Affairs

No abstract provided.


Collaborative Leadership In Action, Maureen Scully, Katie Bates 2017 University of Massachusetts Boston

Collaborative Leadership In Action, Maureen Scully, Katie Bates

Emerging Leaders Program Team Projects

The 46 fellows in the 2017 cohort of the UMass Boston Emerging Leaders Program worked with seven community partners on projects of strategic importance to these nonprofit and government organizations. The fellows contribute their professional skills and discover collaborative leadership through practice. The theme of our public symposium is “Collaborative Leadership in Action.” The fellows shared their insights about what collaborative leadership involves – its challenges and benefits – and what they take back to their workplaces.


2017 June, Office of Communications & Marketing, Morehead State University. 2017 Morehead State University

2017 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archives

Press releases for June of 2017.


Backpedaling Nugget Smugglers: A Facebook And News Article Thematic Analysis Of Chick-Fil-A Vs. Gay Marriage, Stacy M. Wiedmaier 2017 California State University - San Bernardino

Backpedaling Nugget Smugglers: A Facebook And News Article Thematic Analysis Of Chick-Fil-A Vs. Gay Marriage, Stacy M. Wiedmaier

Electronic Theses, Projects, and Dissertations

This study utilizes William Benoit’s Image Repair Theory to frame the dominant crisis communication strategies that fast food chain Chick-fil-A (CFA) employed before, during and after their CEO mixed his personal opinion on social issues with corporate policy in June 2012. The thematic analysis draws from three distinct data sets that include 3,900 Facebook comments posted by the general public on CFA’s social media page, 32 individual Atlanta Journal-Constitution news articles that address the debate and CFA’s public response to the crisis titled “Who We Are.” This thesis aims to identify both the dominant themes in ...


Impact Of Photo Angle On Food Perceptions And Evaluation, Austin B. Jacobs 2017 University of San Diego

Impact Of Photo Angle On Food Perceptions And Evaluation, Austin B. Jacobs

Undergraduate Honors Theses

Food photography is an increasingly popular phenomenon, especially on social media. There are over 215 million photos on Instagram with the hashtag “food.” There is a growing trend to showcase the food on social media, as both health and “food art” has become part of popular culture. The purpose of this project is to explore how the photo angle utilized in the image influences a number of consumer outcomes, including evaluations of the food itself, the company, and desire to interact with the image. Specifically, pictures of food commonly employ either a three-quarter downward looking angle (as if you were ...


Leadership: A Mixed-Method Case Study To Explore The Behaviors A Consultancy Firm Managing Partner Uses To Create Meaning In Their Leadership—For Themselves And Their Followers—Through Character, Relationships, Inspiration, Vision, And Wisdom, Robert J. Mancuso 2017 Brandman University

Leadership: A Mixed-Method Case Study To Explore The Behaviors A Consultancy Firm Managing Partner Uses To Create Meaning In Their Leadership—For Themselves And Their Followers—Through Character, Relationships, Inspiration, Vision, And Wisdom, Robert J. Mancuso

Dissertations

Purpose: The purpose of this mixed-method case study was to identify and describe the behaviors that exemplary consulting-firm Managing Partners use to create personal and organizational meaning for themselves and their followers through character, vision, relationships, wisdom and inspiration. In addition, it was the purpose of this study to determine the degree of importance which followers assign to the behaviors related to vision, character, relationships, wisdom and inspiration help to create personal and organizational meaning. Methodology: This study is part of a thematic exploratory mixed-methods case study. Its focus is exemplar consulting-firm Managing Partners, and it is conducted in two ...


Middle Managers: Facing The Communication Challenge, Judi Brownell 2017 Cornell University School of Hotel Administration

Middle Managers: Facing The Communication Challenge, Judi Brownell

Judi Brownell

Effective communication at all levels is a vital element of a smoothly running organization. Here is a look at how some middle managers overcame their communication problems.


Applied Research In Managerial Communication: The Critical Link Between Knowledge And Practice, Judi Brownell 2017 Cornell University School of Hotel Administration

Applied Research In Managerial Communication: The Critical Link Between Knowledge And Practice, Judi Brownell

Judi Brownell

[Excerpt] Why are some of your colleagues more successful than others? Why do some managers seem to make all the right decisions while others flounder? You might at first assume the successful ones are lucky, or can attribute their success to intelligence, personality, or even the environment in which they grew up. What might not be readily apparent is that successful practitioners have acquired specific knowledge that contributes to their high performance. While requisite knowledge can be gained in a number of ways—experience, training, and education, for instance—powerful insights and reliable guidance for hospitality leaders come from applied ...


Human Services Management (Hsm) Certificate Program Expansion To Western Massachusetts Feasibility Study, Paul Campbell, Patrick Deschenes, Maria Pacheco, Bradley Paul, Elizabeth Vittum, Jing Zhang 2017 Clark University

Human Services Management (Hsm) Certificate Program Expansion To Western Massachusetts Feasibility Study, Paul Campbell, Patrick Deschenes, Maria Pacheco, Bradley Paul, Elizabeth Vittum, Jing Zhang

School of Professional Studies

One of the most popular cost-savings programs that the Providers’ Council currently offers its members is a Certificate in Nonprofit Human Service Management (HSM) provided in partnership with Clark University and Suffolk University. As human services providers are struggling to hire and retain qualified staff, the need to provide professional development opportunities to help grow and expand a skilled health and human services workforce is a critical issue facing nonprofit organizations and communities in Massachusetts. This feasibility study examines the viability of Providers’ Council and Clark University expanding its HSM Certificate Program to organizations and staff located in western Massachusetts ...


A Learning Framework For The Ywca Central Massachusetts, Dayna Ankermann, Manjushree Burdekar, Priyanka Joshi, Ying Song, YuMeng Chen, Xing Xie 2017 Clark University

A Learning Framework For The Ywca Central Massachusetts, Dayna Ankermann, Manjushree Burdekar, Priyanka Joshi, Ying Song, Yumeng Chen, Xing Xie

School of Professional Studies

After meeting with the Director of Wellness and Health Equity at the YWCA Central Massachusetts (which will be referred to as the YWCA from here on out), we learned that as a non-profit gym and health center, it is heavily underfunded. The main focus of the project was to determine how to upkeep the facility while bringing in new customers with limited resources and budget. Due to the needs of the YWCA, our group focused on six aspects: revenue stream, donor retention, increasing membership, customer experience, social media marketing, and membership fee structure. After completing extensive research, we were able ...


Somali National University, Sharmarke Abdulla, Nikala Pieroni, Jenna Caskie, Sergii Odnodvorets, Tanyue Gong, Lahari Dasari 2017 Clark University

Somali National University, Sharmarke Abdulla, Nikala Pieroni, Jenna Caskie, Sergii Odnodvorets, Tanyue Gong, Lahari Dasari

School of Professional Studies

The executive summary presents an overview of the principal conclusions and recommendations for Somali National University Faculty of Education (FoEd) regarding the following concerns: Difficulty with recruiting high quality prospects to the FoEd; Ineffective and counterintuitive use of social media as a tool to improve brand equity, as well as as a tool to attract and communicate with prospective and current students; Unbalanced gender ratio of current student body; Absence of student services and student supports; Low student retention rate; Limited resources for academic advising; This document is the result of a Clark University School of Professional Studies Capstone Project.


Umass Memorial Healthcare Information System Job Ladder, Matthew Simoncini, Vamsi Kavuru, Antariksh Nanda, Tahaseen Mahaboob Basha, Vikram Patil 2017 Clark University

Umass Memorial Healthcare Information System Job Ladder, Matthew Simoncini, Vamsi Kavuru, Antariksh Nanda, Tahaseen Mahaboob Basha, Vikram Patil

School of Professional Studies

The capstone project report emphasizes the importance of a job ladder and the need of an hour to implement it at UMASS Memorial health care. The scope of this project is to create a well-established job ladder at UMASS with pre-defined standards on job levels related to Information Technology department that would facilitate in hiring, developing and promoting employees at various stages.


2017 May, Office of Communications & Marketing, Morehead State University. 2017 Morehead State University

2017 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archives

Press releases for May of 2017.


#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda 2017 University of Rhode Island

#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda

Senior Honors Projects

Since 2009, the University of Rhode Island has offered Alternative Spring Break trips to students who are passionate about service and want to become more involved within the community doing meaningful and engaging volunteer work. These trips are completely student planned and fundraised with the guidance of a group of student leaders for each trip. Over the years, this program has exponentially grown, leading to our biggest year yet with two trips staying in Rhode Island and three out of state trips offered in 2017. In the past, the spring break trips were hosted by URI S.A.V.E ...


The Interaction Of Involvement, Message Framing, And Brand-Cause Fit In A Cause-Related Marketing Context, Jessica L. Kosak 2017 University of Rhode Island

The Interaction Of Involvement, Message Framing, And Brand-Cause Fit In A Cause-Related Marketing Context, Jessica L. Kosak

Senior Honors Projects

Over the past few years, cause-related marketing has become a prevalent aspect of brand building in many businesses. Cause-related marketing (CRM) can be defined as “a strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue, for mutual benefit” (Pringle & Thompson, 1999, pg.1). The key word in this definition is “strategic” because a brand must think strategically about which cause they want to associate with their brand in order to differentiate their brand and be relevant to consumers. In today’s world, consumers want to have a connection and feel confident ...


Leader Behaviors For Sustaining The Implementation Of Lean Methodologies In Multi-National Companies: A Qualitative Case Study, Gary Vance 2017 Liberty University

Leader Behaviors For Sustaining The Implementation Of Lean Methodologies In Multi-National Companies: A Qualitative Case Study, Gary Vance

Doctoral Dissertations and Projects

Increasing global competition has led many business leaders to implement Lean methodologies to drive operational improvement and deliver increased customer satisfaction. However, not all business leaders have been successful in sustaining Lean implementation with the majority failing within the first three years. In addition, the challenge related to implementing Lean in multi-national companies is exacerbated by the cultural differences associated with the various business units involved. Recent research has suggested that business leaders who have sustained their Lean implementations have utilized specific behaviors to do so. Therefore, this study explored how leaders of multi-national companies utilized specific behaviors to sustain ...


Understanding Youtube Culture And How It Affects Today's Media, Jessica A. Zanatta 2017 Dominican University of California

Understanding Youtube Culture And How It Affects Today's Media, Jessica A. Zanatta

Senior Theses and Capstone Projects

The rise and growth of YouTube has created some of the biggest social media and marketing entrepreneurs and has enabled its audience to navigate the platform to their liking. Because of the business franchise YouTube has become a catalyst for famous YouTube creators, regular people with a dream to make it in the “Hollywood Industry.” YouTube provided the resources to these stars, so they would could share their content and be given the opportunity to partner with other Public Relations and Marketing teams for other businesses.


Organizational Learning Implications Of Partnering Flexibility In Project-Venture Settings: A Multilevel Framework, Andreas Schwab, Anne S. Miner 2017 Iowa State University

Organizational Learning Implications Of Partnering Flexibility In Project-Venture Settings: A Multilevel Framework, Andreas Schwab, Anne S. Miner

Andreas Schwab

Project ventures are an increasingly prevalent organizational form in many industries. The management literature has stressed their flexibility and adaptability advantages. This chapter focuses on the learning implications of the source of flexibility most essential to project ventures: the ability to switch partners during project formation and execution. This partnering flexibility creates opportunities to respond to new knowledge about characteristics of project tasks and project partners. Partnering flexibility, however, also creates learning challenges. The short-term nature of relationships between project partners and the disintegration of the project team after project completion challenges the accumulation and transfer of knowledge to future ...


Learning In Hybrid-Project Systems: The Effects Of Project Performance On Repeated Collaboration, Andreas Schwab, Anne S. Miner 2017 Iowa State University

Learning In Hybrid-Project Systems: The Effects Of Project Performance On Repeated Collaboration, Andreas Schwab, Anne S. Miner

Andreas Schwab

This study advances contingency theories of performance-outcome learning in hybrid-project systems, in which both project participants and superordinate organizations influence the formation of project ventures. We propose that performance-outcome learning depends on the perceived relevance of prior performance and on organizational control over project participants. We examine this framework using data on 239 U.S. movie projects from the years 1931-40. In keeping with our theory, higher project performance led to future collaborations with the same partners, contingent on prior collaborations, project similarity, and organizational control. Our findings imply distinct patterns of network evolution and unfolding adaptation of hybrid-project systems ...


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