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Middle Managers: Facing The Communication Challenge, Judi Brownell 2017 Cornell University School of Hotel Administration

Middle Managers: Facing The Communication Challenge, Judi Brownell

Judi Brownell

Effective communication at all levels is a vital element of a smoothly running organization. Here is a look at how some middle managers overcame their communication problems.


Applied Research In Managerial Communication: The Critical Link Between Knowledge And Practice, Judi Brownell 2017 Cornell University School of Hotel Administration

Applied Research In Managerial Communication: The Critical Link Between Knowledge And Practice, Judi Brownell

Judi Brownell

[Excerpt] Why are some of your colleagues more successful than others? Why do some managers seem to make all the right decisions while others flounder? You might at first assume the successful ones are lucky, or can attribute their success to intelligence, personality, or even the environment in which they grew up. What might not be readily apparent is that successful practitioners have acquired specific knowledge that contributes to their high performance. While requisite knowledge can be gained in a number of ways—experience, training, and education, for instance—powerful insights and reliable guidance for hospitality leaders come from applied ...


Human Services Management (Hsm) Certificate Program Expansion To Western Massachusetts Feasibility Study, Paul Campbell, Patrick Deschenes, Maria Pacheco, Bradley Paul, Elizabeth Vittum, Jing Zhang 2017 Clark University

Human Services Management (Hsm) Certificate Program Expansion To Western Massachusetts Feasibility Study, Paul Campbell, Patrick Deschenes, Maria Pacheco, Bradley Paul, Elizabeth Vittum, Jing Zhang

School of Professional Studies

One of the most popular cost-savings programs that the Providers’ Council currently offers its members is a Certificate in Nonprofit Human Service Management (HSM) provided in partnership with Clark University and Suffolk University. As human services providers are struggling to hire and retain qualified staff, the need to provide professional development opportunities to help grow and expand a skilled health and human services workforce is a critical issue facing nonprofit organizations and communities in Massachusetts. This feasibility study examines the viability of Providers’ Council and Clark University expanding its HSM Certificate Program to organizations and staff located in western Massachusetts ...


A Learning Framework For The Ywca Central Massachusetts, Dayna Ankermann, Manjushree Burdekar, Priyanka Joshi, Ying Song, YuMeng Chen, Xing Xie 2017 Clark University

A Learning Framework For The Ywca Central Massachusetts, Dayna Ankermann, Manjushree Burdekar, Priyanka Joshi, Ying Song, Yumeng Chen, Xing Xie

School of Professional Studies

After meeting with the Director of Wellness and Health Equity at the YWCA Central Massachusetts (which will be referred to as the YWCA from here on out), we learned that as a non-profit gym and health center, it is heavily underfunded. The main focus of the project was to determine how to upkeep the facility while bringing in new customers with limited resources and budget. Due to the needs of the YWCA, our group focused on six aspects: revenue stream, donor retention, increasing membership, customer experience, social media marketing, and membership fee structure. After completing extensive research, we were able ...


Somali National University, Sharmarke Abdulla, Nikala Pieroni, Jenna Caskie, Sergii Odnodvorets, Tanyue Gong, Lahari Dasari 2017 Clark University

Somali National University, Sharmarke Abdulla, Nikala Pieroni, Jenna Caskie, Sergii Odnodvorets, Tanyue Gong, Lahari Dasari

School of Professional Studies

The executive summary presents an overview of the principal conclusions and recommendations for Somali National University Faculty of Education (FoEd) regarding the following concerns: Difficulty with recruiting high quality prospects to the FoEd; Ineffective and counterintuitive use of social media as a tool to improve brand equity, as well as as a tool to attract and communicate with prospective and current students; Unbalanced gender ratio of current student body; Absence of student services and student supports; Low student retention rate; Limited resources for academic advising; This document is the result of a Clark University School of Professional Studies Capstone Project.


Umass Memorial Healthcare Information System Job Ladder, Matthew Simoncini, Vamsi Kavuru, Antariksh Nanda, Tahaseen Mahaboob Basha, Vikram Patil 2017 Clark University

Umass Memorial Healthcare Information System Job Ladder, Matthew Simoncini, Vamsi Kavuru, Antariksh Nanda, Tahaseen Mahaboob Basha, Vikram Patil

School of Professional Studies

The capstone project report emphasizes the importance of a job ladder and the need of an hour to implement it at UMASS Memorial health care. The scope of this project is to create a well-established job ladder at UMASS with pre-defined standards on job levels related to Information Technology department that would facilitate in hiring, developing and promoting employees at various stages.


#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda 2017 University of Rhode Island

#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda

Senior Honors Projects

Since 2009, the University of Rhode Island has offered Alternative Spring Break trips to students who are passionate about service and want to become more involved within the community doing meaningful and engaging volunteer work. These trips are completely student planned and fundraised with the guidance of a group of student leaders for each trip. Over the years, this program has exponentially grown, leading to our biggest year yet with two trips staying in Rhode Island and three out of state trips offered in 2017. In the past, the spring break trips were hosted by URI S.A.V.E ...


The Interaction Of Involvement, Message Framing, And Brand-Cause Fit In A Cause-Related Marketing Context, Jessica L. Kosak 2017 University of Rhode Island

The Interaction Of Involvement, Message Framing, And Brand-Cause Fit In A Cause-Related Marketing Context, Jessica L. Kosak

Senior Honors Projects

Over the past few years, cause-related marketing has become a prevalent aspect of brand building in many businesses. Cause-related marketing (CRM) can be defined as “a strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue, for mutual benefit” (Pringle & Thompson, 1999, pg.1). The key word in this definition is “strategic” because a brand must think strategically about which cause they want to associate with their brand in order to differentiate their brand and be relevant to consumers. In today’s world, consumers want to have a connection and feel confident ...


Leader Behaviors For Sustaining The Implementation Of Lean Methodologies In Multi-National Companies: A Qualitative Case Study, Gary Vance 2017 Liberty University

Leader Behaviors For Sustaining The Implementation Of Lean Methodologies In Multi-National Companies: A Qualitative Case Study, Gary Vance

Doctoral Dissertations and Projects

Increasing global competition has led many business leaders to implement Lean methodologies to drive operational improvement and deliver increased customer satisfaction. However, not all business leaders have been successful in sustaining Lean implementation with the majority failing within the first three years. In addition, the challenge related to implementing Lean in multi-national companies is exacerbated by the cultural differences associated with the various business units involved. Recent research has suggested that business leaders who have sustained their Lean implementations have utilized specific behaviors to do so. Therefore, this study explored how leaders of multi-national companies utilized specific behaviors to sustain ...


The Importance Of Branding In Small Businesses, Amber J. Rabie 2017 Liberty University

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

Abstract

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh goods ...


Effectively Alleviating Poverty Requires Economic Development: The Role Non-Profits Serve In This Endeavor, Dustin Michael Lape 2017 Liberty University

Effectively Alleviating Poverty Requires Economic Development: The Role Non-Profits Serve In This Endeavor, Dustin Michael Lape

Senior Honors Theses

The aim of this paper is to analyze the role that nonprofit organizations can play in utilizing economic development to alleviate poverty. The thesis components will be analyzed by answering six research questions (RQ): (1) What is economic development in developing countries? (2) What is the connection between economic development and poverty alleviation? (3) What are some examples of economic development lessening poverty? (4) What are the essential features of a nonprofit organization? (5) What can nonprofit organizations do to create economic development? and finally, (6) What are archetypical examples of nonprofits creating economic development and reducing poverty? To understand ...


Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, Max Kantor 2017 Georgia State University

Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, Max Kantor

Georgia State Undergraduate Research Conference

No abstract provided.


David And Goliath, Jacob Thorpe 2017 Brigham Young University

David And Goliath, Jacob Thorpe

Marriott Student Review

Book review of David and Goliath by Malcolm Gladwell.


Work Rules! Insights From Inside Google, Krista Johnson 2017 Brigham Young University

Work Rules! Insights From Inside Google, Krista Johnson

Marriott Student Review

Book review of Work Rules! Insights from Google written by Laszlo Bock.


Book Review Of "Multipliers: How The Best Leaders Make Everyone Smarter", Hannah Salzl 2017 Brigham Young University - Provo

Book Review Of "Multipliers: How The Best Leaders Make Everyone Smarter", Hannah Salzl

Marriott Student Review

This is a book review of "Multipliers: How the Best Leaders Make Everyone Smarter", by Liz Wiseman, with Greg McKeown.


Professor Q+A: Jim Brau, Annie Pond 2017 Brigham Young University

Professor Q+A: Jim Brau, Annie Pond

Marriott Student Review

Get to know Brigham Young University's Joel C. Peterson Professor of Finance, Jim Brau.


An Unsung Hero Of The Tanner--Jeffrey Subramanian, Kempton Cox 2017 Brigham Young University

An Unsung Hero Of The Tanner--Jeffrey Subramanian, Kempton Cox

Marriott Student Review

Jeffrey Subramanian beautifies the grounds surrounding the Tanner Building, but he also writes poetry and plays the cello. The author calls Jeffrey an "unsung hero" because he is, in fact, the author's hero.


Two Perspectives On Violence In Business, Ian Bristol Whatcott, Karson Fronk 2017 Brigham Young University

Two Perspectives On Violence In Business, Ian Bristol Whatcott, Karson Fronk

Marriott Student Review

Violence has become common place in business strategy, taking on many forms. Some use violence in rhetoric as they compete with other companies while others use sell violence as entertainment. Many people are familiar with violence in their organizations. This article looks more into how effective violence is to a company's performance. It examines recent research done by professors at different universities on the subject. It offers two perspectives, looking first at violent rhetoric and then how violence advertisements affects a firm's bottom line. The article finds that exposure to violent rhetoric outside a firm affects employee's ...


The Power Of Inclusion: What Gay And Lesbian Employees Want Marriott School Students To Know, Lisa Love Snyder, Hannah Salzl 2017 Brigham Young University - Provo

The Power Of Inclusion: What Gay And Lesbian Employees Want Marriott School Students To Know, Lisa Love Snyder, Hannah Salzl

Marriott Student Review

Extensive research has shown that diverse workplaces are more effective than homogenous workplaces; however, gay and lesbian employees still often face discrimination or exclusion in the workplace. In order to initiate discussion about inclusion and diversity in the workplace, the authors interviewed five gay employees (four women and one man). This article contains a brief introduction and conclusion, as well as excerpts from the interviews. The interviewees confirmed that they had experienced discrimination in the workplace themselves or had seen it happen with others. They offered advice to future employees and managers, including the importance of creating an environment of ...


Look Before You Leap: 4 Questions Every Woman Should Ask While Job Searching, Hannah Y. Olvera 2017 Brigham Young University

Look Before You Leap: 4 Questions Every Woman Should Ask While Job Searching, Hannah Y. Olvera

Marriott Student Review

Despite women’s preparation and effort during the job searching process, women are disproportionately dissatisfied with their employers. According to a Crain’s Report conducted in 2016, 42 percent of women left because they “didn’t feel recognized and didn’t see opportunities for advancement,” 43.6 percent believe their compensation is less compared to their male peers, and only 50.4 percent believe their companies have a fair family leave policy. To overcome these challenges, women must ask various questions to lead them to their ideal career from an equal opportunity employer. As women become more assertive in their ...


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