The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, 2014 Kennesaw State University
The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, Jung-Im Seo, Grace W. Namwamba
Atlantic Marketing Journal
We investigated the clothing shopping behaviors of male college students. This study is significant because there is limited published research on the shopping behavior of male college students in the area of two correlative product involvement and store type and yet, there is a large increase in market share of male apparel products. Male college students (n=285) were surveyed via questionnaire. MANOVA and ANOVA were used to analyze the data. This research revealed that male college students are highly concerned about their physical appearance and clothing. The findings of this study demonstrate that male college students have unique shopping ...
A Sound Idea: A Theory-Based Synthesis And Explanadum Supporting The Use Of Music In Marketing Strategy, 2014 Kennesaw State University
A Sound Idea: A Theory-Based Synthesis And Explanadum Supporting The Use Of Music In Marketing Strategy, Anthony H. Kerr, Neel Das
Atlantic Marketing Journal
A review and synthesis of research literature regarding the role and influence of music on advertising effectiveness and in-store shopper moods and behavior is presented. A conceptual model is presented, with strong theoretical support found in classical conditioning, information processing, involvement, and mood states literature. The authors posit that a retailer should use a dual, concomitant music strategy as a component of an overall advertising and in-store marketing promotion plan. This strategy is presented in what the authors refer to as the Music Affect Model. While using the positive affects of music on consumer purchasing behavior as its core source ...
Exploring Consumer Nostalgia And Emancipation In Sports Consumption, 2014 Big Sky Conference
Exploring Consumer Nostalgia And Emancipation In Sports Consumption, Kyle C. Kors
Skyline - The Big Sky Undergraduate Journal
This project utilizes empirical knowledge and the iterative process to explore the transformation process between consumer nostalgia and emancipation in sports consumption. We selected the cases to study because they presented fairly obvious examples of consumers desire to transform their consumption idiosyncrasies. Roller derby initially emphasizes emancipation, retro-styled bikes emphasize nostalgia, and people’s motivation for barefoot running falls between the two. All three of these activities contain elements of emancipation and nostalgia through transformative immersion. We explore these elements individually, and how and where they intersect.
Federalism And Business Decisions In The October 2005 Term, 2014 Touro College Jacob D. Fuchsberg Law Center
Federalism And Business Decisions In The October 2005 Term, Carter G. Phillips
Touro Law Review
No abstract provided.
The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, 2014 California Polytechnic State University
The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran
The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data ...
Sales Incentives And Sales Performance: The Moderating Effect Of Cultural Dimensions, 2014 Kennesaw State University
Sales Incentives And Sales Performance: The Moderating Effect Of Cultural Dimensions, Morten Brante
Dissertations, Theses and Capstone Projects
An increasingly globalized world requires businesses to operate across countries and cultures. Managing a business in international markets adds complexity and challenges that can lead to strategic mistakes in dealing with customers, employees and suppliers. Culture impacts many aspects of business. Proper management of culture can lead to competitive advantages. Companies use sales incentives to motivate their sales force and customers in an effort to optimize sales performance. Despite a growing interest in international sales research, few studies address the impact of culture on sales performance. This research will contribute by exploring the moderating effect of culture on sales incentives ...
The Development And Production Of The Comodo Keeper, 2014 University of South Carolina
The Development And Production Of The Comodo Keeper, Ashley Cook
As a musician of large ensembles, I have seen the destruction the harsh sound of a metal mouthpiece cap falling onto the cold, hard floor can do to both the concentration of the members of the rehearsal as well as the mood of the conductor. Many saxophonists and clarinetists keep their mouthpiece caps on the edge of their flimsy music stands because during periods of rest, it is best to preserve the reed with the cap. However, with virtually every rehearsal I partake in, shuffling one’s music and grabbing pencils off the stand results in an accident. Witnessing this ...
A Healthy Digital Image: Exploring Its Impact On B2b Sales Lead Generation In A Professional Social Network, 2014 University of Connecticut
A Healthy Digital Image: Exploring Its Impact On B2b Sales Lead Generation In A Professional Social Network, Jaclyn G. Getonga Ms.
Honors Scholar Theses
This project looks at the social media-selling environment and how a “healthy” digital image can assist a firm in identifying itself to create value for new customers. This project will explore whether the B2B sales lead generation process can be conducted as part of a social media strategy and how a digital image affects its performance. The sales landscape has changed: buyers have more power, relationships are based on two-way communication, and customer-centric technologies have enabled users to create, share, and converse about content over the Internet. A “healthy” digital image is based on the attributes of a LinkedIn company ...
The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, 2014 University of Tennessee, Knoxville
The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins
University of Tennessee Honors Thesis Projects
No abstract provided.
The Impact Of Consumer Product Package Quality On Consumption Satisfaction, Brand Perceptions, Consumer Investment And Behavior, 2014 Rochester Institute of Technology
The Impact Of Consumer Product Package Quality On Consumption Satisfaction, Brand Perceptions, Consumer Investment And Behavior, Jeffrey S. Hess Phd, Jay Singh, Lynn E. Metcalf, Jeffrey Danes Phd
Journal of Applied Packaging Research
Consumer product packaging can serve a critical role in the consumption experience, but marketing and packaging science researchers focus primarily on pre and post-consumption aspects of consumer product containers. Exhaustive research into packing ergonomics, logistics, safety, sustainability and promotional features are common across marketing and packaging disciplines, but research isolating the role of a packaging in consumption satisfaction and enduring consumer-brand relationships is rare. In addition to an undervalued role in product satisfaction, functional isolation between marketing and packaging scientists limits packaging’s overall impact on the bottom line.
This research examines the role of bottle quality in bottled-water consumption ...
The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, 2014 University of Nebraska - Lincoln
The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard
Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research
Blogs are an influential social media platform and a powerful marketing tool (Hsu & Tsou, 2011). A corporate fashion blog is an online product community. Online product communities established by retailers enable customers to interact with the company as well as amongst themselves (Nambisan & Watt, 2011). Online communities are a social space wherein relationships and ties are formed among the members and a common set of values and norms are established and shared (Nambisan & Watt, 2011).
The objective of this study was threefold. First it explored what factors shape readers’ intention to browse products on blogs. Based on a literature review ...
A Transformative Partnership Between Socially And Historically Disadvantaged Farmers, 1890 Land Grant Institutions, And Walmart, Walter A. Hill, Raymon Shange, Miles Robinson, Tasha M. Hargrove
Professional Agricultural Workers Journal
Ensuring a sustainable future for socially and historically disadvantaged farmers (SHDFs) remains a central mission of many 1890 land grant universities. As major corporations adopt socially responsible and sustainable policies they are exploring new partnerships, including those with the aforementioned farmers and institutions. This article explores the opportunity presented by the partnership between Tuskegee University and Walmart during 2011, 2012, and 2013 that focused on assisting SHDFs to work together to expand their produce marketing opportunities to include large commercial retailers. This article provides perspective for the articles that follow in this issue of the Professional Agricultural Workers Journal (PAWJ ...
Unravelling The Consumer Brain: The Role Of Emotion In Purchase Behavior, 2014 College of William and Mary
Unravelling The Consumer Brain: The Role Of Emotion In Purchase Behavior, Enrique Bello
The present research used electroencephalography (EEG) measures to examine the neural mechanisms of purchase behavior. Specifically, this study examined how affective priming influences a purchase decision when brand and price are varied. Participants were presented with Yes/No purchase decision trials for 14 different grocery products- seven national brand and seven private label products- while EEG activity was recorded. Price was increased or decreased relative to a base reference price. Prior to product onset, an emotional prime was flashed. The prime was a positive, negative, or neutral image from the International Affective Picture System (IAPS). Main behavioral results showed that ...
My Data Manager App, 2014 SelectedWorks
My Data Manager App, Customer Care
my data manager app, data manager app
A Reusable Wine Package That Also Serves As A Wine Rack, 2014 California Polytechnic State University
A Reusable Wine Package That Also Serves As A Wine Rack, Mariah Cochiolo
The purpose of this study was to design and create a prototype of a reusable wine package that would be used primarily to transport a bottle of wine home, but also serve as a piece to build a wine rack when it reaches the consumer’s home.
This study investigated the factors to take into consideration when designing a wine package and coming up with a plan to build a product that met all those needs. One hundred questionnaires were sent to people over the age of twenty one to find out what they thought of the prototype and idea ...
Competitive Marketing Strategy: A Best Practices Examination Of Convention Hotels In San Francisco, 2014 California Polytechnic State University
Competitive Marketing Strategy: A Best Practices Examination Of Convention Hotels In San Francisco, Jennifer Hardy
Recreation, Parks, and Tourism Administration
The expansion of convention hotels in metropolitan areas has been steadily increasing in recent years. This expansion causes competition between hotels in the same market. The purpose of this study was to examine the best practices for competitive marketing strategies used by convention hotels in San Francisco. The hotels studied were: Westin St. Francis, Fairmont Hotel, Ritz-Carlton, and Four Seasons. These organizations were analyzed based on several questions developed by the researcher. Data were collected from organizational websites and social media pages. The results demonstrate that the companies use many similar marketing practices. In order to market themselves more competitively ...
The Online Advertising And Tracking Industry: Technology, Business Model, And Market Structure, Henk Lm Kox
Henk LM Kox
This research note provides information on the Internet advertising and tracking industry: market structure, business model, targeting technologies, performance criteria, payment structures, main welfare aspects, and recent market trends.
An Analysis Of Nontechnical Game Theory On Laboratory Sales Trainees In Saudi Arabia, 2014 Walden University
An Analysis Of Nontechnical Game Theory On Laboratory Sales Trainees In Saudi Arabia, Akram Abdul Cader
International Journal of Applied Management and Technology
The purpose of this case study was to analyze 6 months of training application in a nontechnical game theory setting. Three laboratory sales trainees were studied using training reports that logged their strategic decisions and the amount of sales they obtained from their clients. A pure strategy game theory analysis was conducted on the decisions by the sales trainees. Two types of strategies were derived from the study: (a) allocentric and (b) egocentric. The egocentric strategies yielded higher personal payoffs, while the allocentric strategies yielded higher organizational payoffs. Training intervention was withheld during the 6-month period in order to allow ...
Beyond “Halo”: The Identification And Implications Of Differential Brand Effects Across Global Markets, 2014 University of Richmond
Beyond “Halo”: The Identification And Implications Of Differential Brand Effects Across Global Markets, Randle D. Raggio, William C. Black, Robert P. Leone
Marketing Faculty Publications
Purpose – The purpose of this paper is to investigate whether brands impact consumer evaluations in ways other than a consistent halo and the degree to which consumers use both overall brand information along with detailed attribute-specific information to construct their evaluations.
Design/methodology/approach – The authors decompose consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources through a standard CFA approach. Data cover 55 brands in four product categories sold in nine global markets.
Findings – Halo effects are rare in global CPG markets. The authors identify the presence of differential brand effects in eight of nine global ...
How Consumers’ Use Of Brand Vs. Attribute Information, 2014 University of Richmond
How Consumers’ Use Of Brand Vs. Attribute Information, Randle D. Raggio, Robert P. Leone, William C. Black
Marketing Faculty Publications
Prior research has identified that brands have a differential impact on consumer evaluations across various brand benefits. But no work has considered whether these effects are stable over time, or evolve in a consistent way. We address this question by decomposing consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources in order to understand whether brand effects remain stable or evolve over time. With two unique datasets, the first containing cross-sectional data from Kodak across four different consumer goods categories, and another longitudinal dataset from the U.S. and Canada in the surface-cleaning category, covering seven brands ...