Open Access. Powered by Scholars. Published by Universities.®

Sales and Merchandising Commons

Open Access. Powered by Scholars. Published by Universities.®

900 Full-Text Articles 1,189 Authors 1,046,955 Downloads 123 Institutions

All Articles in Sales and Merchandising

Faceted Search

900 full-text articles. Page 1 of 32.

Investigating The Effects Of Dimension-Specific Sentiments On Product Sales: The Perspective Of Sentiment Preferences, Cuiqing JIANG, Jianfei WANG, Qian TANG, Xiaozhong LYU 2021 Hefei University of Technology

Investigating The Effects Of Dimension-Specific Sentiments On Product Sales: The Perspective Of Sentiment Preferences, Cuiqing Jiang, Jianfei Wang, Qian Tang, Xiaozhong Lyu

Research Collection School Of Computing and Information Systems

While literature has reached a consensus on the awareness effect of online word-of-mouth (eWOM), this paper studies its persuasive effect, specifically, the dimension-specific sentiment effects on product sales. We allow the sentiment information in eWOM along different product dimensions to have different persuasive effects on consumers’ purchase decisions. This occurs because of consumers’ sentiment preference, which is defined as the relative importance consumers place on various dimension-specific sentiments. We use an aspect-level sentiment analysis to derive the dimension-specific sentiments and PVAR (panel vector auto-regression) models to estimate their effects on product sales using a movie panel dataset. The findings show ...


The Perceived Impact Of Covid-19 Pandemic On Healthcare Cost In Bangladesh, Hasibul Islam, Fatema Johora, Asma A. Abbasy, Masud Rana, Niyungeko Antoine 2021 Pabna University of Science and Technology

The Perceived Impact Of Covid-19 Pandemic On Healthcare Cost In Bangladesh, Hasibul Islam, Fatema Johora, Asma A. Abbasy, Masud Rana, Niyungeko Antoine

Journal of Global Business Insights

The study showed the effect of the COVID-19 pandemic on healthcare expenses including the price of medicines, protective equipment, medical devices, healthcare facilities, and food. A self-administered questionnaire was used as the data collection tool and 400 people from different Bangladesh divisions (Dhaka, Chittagong, Barisal, Khulna, Mymensingh, Rajshahi, and Sylhet) participated in this study. Multiple regression analysis was used to estimate the impact of independent variables on dependent variables. R programming environment was used to perform the statistical analysis. Cronbach’s alpha was used for determination of reliability and found acceptable internal consistency. The price of protective equipment (POPE), the ...


Food Purchases In An Online Virtual Restaurant, James Hollis 2021 Iowa State University

Food Purchases In An Online Virtual Restaurant, James Hollis

Food Science and Human Nutrition Publications

Food is commonly purchased at fast-food restaurants and improving food choices at these establishments may be a key contributor to improving the nation's diet. A better understanding of the barriers to dietary change when purchasing foods at fast-food restaurants may aid the development of new interventions to improve dietary choices. The objective of this study is to determine the costs and benefits of choosing a lower calorie meal in a 3D virtual representation of a fast-food restaurant.


Beauty And Lifestyle Subscription Services: A Modern Retailing Format For The Vigilante Collaborative Consumption Consumer, Melisa Spilinek 2021 University of Nebraska-Lincoln

Beauty And Lifestyle Subscription Services: A Modern Retailing Format For The Vigilante Collaborative Consumption Consumer, Melisa Spilinek

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Advancements in technology and ease of use of online shopping via phone applications (apps) and subscription services have fundamentally changed how consumers shop. Now more than ever, consumers are turning to time-saving technological tools that are subscription services. Subscription services provide a multitude of benefits to consumers and contribute to collaborative consumption in nearly every product and service category from coffee to apparel. To investigate beauty and lifestyle subscription services and collaborative consumption this study will utilize a mixed methods convergent design to analyze user experience including price sensitivity, subscription service apps and ease of use. Anticipated contributions to the ...


Brave New World Reboot: Technology’S Role In Consumer Manipulation And Implications For Privacy And Transparency, Allie Mertensotto 2021 University of Arkansas, Fayetteville

Brave New World Reboot: Technology’S Role In Consumer Manipulation And Implications For Privacy And Transparency, Allie Mertensotto

Marketing Undergraduate Honors Theses

Most consumers are aware that our data is being obtained and collected through the use of our devices we keep in our homes or even on our person throughout the day. But, it is understated how much data is being collected. Conversations you have with your peers – in a close proximity of a device – are being used to tailor advertising. The advertisements you receive on your devices are uniquely catered to your individual person, due to the fact it consistently uses our data to produce efficient and personal ads. On the flip side, our government is also tapping into our ...


The Pandemic Intern Of Nestlé Usa, Brenna Rose Beck 2021 University of Arkansas, Fayetteville

The Pandemic Intern Of Nestlé Usa, Brenna Rose Beck

Marketing Undergraduate Honors Theses

Over the summer of 2020, I had the privilege to intern with Nestlé USA (NUSA), a sector of the multinational food and beverage processing conglomerate corporation that is headquartered in Vevey, Switzerland. As of 2014, Nestlé is known as the largest food and beverage company in the entire world. Over the course of ten weeks, I was able to learn from an immense number of opportunities that were available to me while working for this corporation. Nestlé was founded in 1866 by Henri Nestlé, originally as the Anglo-Swiss Condensed Milk Company that was aimed towards leveraging a safe, long shelf-life ...


Business Analysis Of Flexpacer: The Viability And Profitability Of Rechargeable Pacemakers, Bailey Arnold 2021 University of Arkansas, Fayetteville

Business Analysis Of Flexpacer: The Viability And Profitability Of Rechargeable Pacemakers, Bailey Arnold

Information Systems Undergraduate Honors Theses

Heart disease being as prominent as it is in the United States enables medical technology manufacturers to create lucrative businesses and products for cardiothoracic and cardiovascular physicians and patients. As a proposed rechargeable pacemaker (PM) that uses piezoelectric energy harvesting technology, FlexPacer has the chance to eliminate the need for battery replacement surgeries. This paper aims to outline the current issues in PM products and technology, identify the potential risks and benefits of FlexPacer, and discuss FlexPacer’s potential for profitability.


Half Baked: The Hungry Elephant Baking Company Business Plan, Ankush Patel 2021 University of Arkansas, Fayetteville

Half Baked: The Hungry Elephant Baking Company Business Plan, Ankush Patel

Accounting Undergraduate Honors Theses

Hungry Elephant Baking Company seeks to open a locally sourced bakery featuring a variety of sourdough and traditional products alongside a tea-house style drink space. All baked goods will be produced in house, and teas will be sourced both locally as well as from a premier tea vendor. All products and services will be designed with sustainability and fair-trade practices in mind, and a majority of the products will be sourced organically to minimize the company's ecological footprint. By offering drinks alongside different single serving baked goods, the Hungry Elephant Baking Company can appeal to the large college and ...


Effects Of Retail Case Environment And Led Lighting Temperature On Color Of Ground Beef Patties, Mesa Kutz 2021 University of Arkansas, Fayetteville

Effects Of Retail Case Environment And Led Lighting Temperature On Color Of Ground Beef Patties, Mesa Kutz

Animal Science Undergraduate Honors Theses

The objective of this study was to explore different type of retail cases and case environments, primarily lighting, to quantify the impact on shelf life. Coarse ground 80:20 beef from a local retail establishment was acquired between 7 and 10 d from the box date and fine ground through a 9.5 mm grinder plate, and then formed into 150.25 g patties with an automatic patty forming machine. Each patty was then individually packaged in PVC-overwrap packages and randomly assigned to one of the four different treatments: open, multideck cases with 3000 K lighting (OPEN3000),open 3500 K ...


Changing The Script: An Investigation Of How Gender Roles And Stereotypes Influence Women’S Career Choice In Marketing, Skylar Laine Read 2021 University of Mississippi

Changing The Script: An Investigation Of How Gender Roles And Stereotypes Influence Women’S Career Choice In Marketing, Skylar Laine Read

Honors Theses

The purpose of this thesis is to investigate how the portrayal of gender roles and stereotypes have influenced young women growing up and how this representation has affected women’s career choices—specifically in sales. This thesis will explore the evolution of the Disney Princess, how the gender roles of these characters have influenced young girls’ perception of their role models, career choices, and perceptions of themselves in the workplace. This exploration is done through three different studies. The first is a case study of three Disney Princesses and the portrayal of women in their respective eras. The second study ...


Murad Auctions Expansion Plan, Carolyn Ann Murad 2021 University of Arkansas, Fayetteville

Murad Auctions Expansion Plan, Carolyn Ann Murad

Economics Undergraduate Honors Theses

Murad Auctions has been very successful, especially in the last five years, by perfecting their business to meet their clients’ needs through live and silent auction events. They have done this through relentlessly putting the client first and taking steps to provide their clients with the right tools to become a successful and securing Murad Auction’s as a necessary service and consultant company. Through this research we are searching for the key problems that Murad Auction is facing and where Murad Auctions can enhance and broaden their services beyond the DFW area.

Murad Auctions has been successful on many ...


The Importance Of Assortment Discipline In The Retail Environment, Reed Fraser 2021 University of Arkansas, Fayetteville

The Importance Of Assortment Discipline In The Retail Environment, Reed Fraser

Marketing Undergraduate Honors Theses

The primary objective of this paper is to emphasize and explain the importance of assortment optimization while analyzing a plan to create a disciplined assortment in United States retail stores. Assortment optimization has a direct effect on consumer decisions as this paper looks at some examples of success and failure while demonstrating the use of data processing systems created to help assist with assortment optimization for companies. Finally, an independent study through the execution of an internship was conducted that completed an assortment optimization project within Walmart. All recommendations given to the company were accepted which led to increased customer ...


The Bridge To Closing The Green Gap, Samantha Rife 2021 University of Arkansas, Fayetteville

The Bridge To Closing The Green Gap, Samantha Rife

Marketing Undergraduate Honors Theses

In today’s society, we have seen the theme of green consciousness and sustainability become more prevalent as the years pass by. Even as this concept seems to increase in consumer engagement there is not a proportional increase in consumer behavior. This is what is referred to as the gap between green consciousness and green consumerism. Many believe the root of this issue can be solved by increasing regulations. However, I believe this gap can be narrowed by using brands to shift consumers behaviors through their message. The main question that I want to focus in on is, “Can a ...


Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship 2021 University of Mississippi

Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship

Honors Theses

The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was ...


The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez 2021 California State University, Monterey Bay

The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez

Capstone Projects and Master's Theses

Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need ...


Independent Study: Understanding The Pharmaceutical Industry, Julie Nelsen, J. Nelsen, Erika Wallace 2021 St. Catherine University

Independent Study: Understanding The Pharmaceutical Industry, Julie Nelsen, J. Nelsen, Erika Wallace

Business Administration Faculty Scholarship

An undergraduate Healthcare Sales student wanted to understand the pharmaceutical (pharma) industry better to determine if the industry was a good fit. She approached her professor to gain support for an independent study to understand better the history and challenges of selling in the pharma industry. Once completed, the pair recognized this information's value and collaborated in editing the document to share these findings to provide this entry-level salesperson's guide to understanding the pharma industry. Six semi-structured interviews of pharma professionals showed three primary areas of knowledge and ethics required of the entry-level pharma industry salesperson. These suggestions ...


Propuesta De Un Modelo De Comercio Electrónico Para La Empresa Joua Joyería, Cristian David Caro Vargas, William Sebastian Prieto Cardenas 2021 Universidad de La Salle, Bogotá

Propuesta De Un Modelo De Comercio Electrónico Para La Empresa Joua Joyería, Cristian David Caro Vargas, William Sebastian Prieto Cardenas

Finanzas y Comercio Internacional

El presente proyecto propone un modelo de comercio electrónico para la empresa JOUA Joyería, una empresa la cual se dedica desde el año 2018 a la producción y comercialización de joyas y bisutería en la ciudad de Bogotá. Dicha propuesta busca un crecimiento en el mercado y un aumento de su visibilidad digital, aprovechando la demanda en Colombia del sector de joyería y convirtiendo a la empresa en un fuerte competidor nacional.

Para el desarrollo de la propuesta fue necesario realizar un diagnóstico tanto interno como externo de la empresa por medio de tres matrices, con el fin de conocer ...


Content Analysis Of Hospital Reviews From Differing Sources: Does Review Source Matter?, Sayeedul Islam, Sara Mir, Caroline Defina, Carolina Silva 2021 Farmingdale State University of New York

Content Analysis Of Hospital Reviews From Differing Sources: Does Review Source Matter?, Sayeedul Islam, Sara Mir, Caroline Defina, Carolina Silva

Journal of Excellence in Nursing and Healthcare Practice

Social media has had an impact on how patients find and evaluate medical professionals and their experiences of modern healthcare. Qualitative research in healthcare has increased its focus on social media. The present study examined 497 reviews of hospitals in the Pittsburgh area across three websites: Google, Yelp, and Healthgrades. Using computerized content analysis tools (CATA), we analyzed positive and negative comments to identify key themes. Key themes and words included “doctor,” “hospital,” “staff,” and “time.” These findings highlight the importance of medical staff to patient experience. Results indicated that Yelp had the lowest average rating. CATA also revealed that ...


The Roles Of Gratitude And Guilt On Customer Satisfaction In Perceptions Of Service Failure And Recovery, Lishan Su, Sekar Raju, Russell N. Laczniak 2021 Kansas State University

The Roles Of Gratitude And Guilt On Customer Satisfaction In Perceptions Of Service Failure And Recovery, Lishan Su, Sekar Raju, Russell N. Laczniak

Marketing Publications

When service providers make an effort to recover from service failures, customers may respond more favorably at certain times as compared to other times. This article attempts to explain psychological mechanisms underlying this phenomenon. The results of a scenario experiment show that customer perception of successful recovery strategy can boost customer satisfaction to a higher level when customers believe the service failure outcome is due to self-behavior (i.e., have an internal locus of control) as compared to when they believe that is due to providers’ behavior. In this situation, satisfaction is developed via 1) customers’ feelings of gratitude toward ...


Augmented Reality In Retail And Its Impact On Sales, Yong Chin TAN, Sandeep R. CHANDUKALA, Srinivas K. REDDY 2021 Singapore Management University

Augmented Reality In Retail And Its Impact On Sales, Yong Chin Tan, Sandeep R. Chandukala, Srinivas K. Reddy

Research Collection Lee Kong Chian School Of Business

The rise of Augmented Reality (AR) technology presents marketers with promising opportunities to engage customers and transform their brand experience. While firms are keen to invest in AR, research documenting its tangible impact in real-world contexts is sparse. In this article, the authors outline four broad uses of the technology in retail settings. Next, they focus specifically on the use of AR to facilitate product evaluation prior to purchase, and empirically investigate its impact on sales in online retail. Using data obtained from an international cosmetics retailer, they find that AR usage on the retailer’s mobile app is associated ...


Digital Commons powered by bepress