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Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq. 2016 Proskauer Rose LLP

Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq.

Journal of Intellectual Property Law

No abstract provided.


An Alternate Functionality Reality, Harold R. Weinberg 2016 University of Kentucky College of Law

An Alternate Functionality Reality, Harold R. Weinberg

Journal of Intellectual Property Law

The Supreme Court last addressed trade dress law’s functionality doctrine in TrafFix Devices, Inc. v. Marketing Displays, Inc. decided in 2001. This article applies content analysis to data from post-TrafFix functionality cases to provide insights concerning the functionality doctrine. It emphasizes data from cases concerning motions for summary judgment and preliminary injunction. The analysis employs two conceptual constructs: a “useful/aesthetic continuum” and “mixed-character” design features. The article also considers data in light of a “two-bar mandate” and two principles: “useful-scarcity” and “aesthetic-abundance.” It concludes with observations concerning the post-TrafFix functionality doctrine and suggestions for improving its ...


Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci 2016 Graduate Center, City University of New York

Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci

All Graduate Works by Year: Dissertations, Theses, and Capstone Projects

We live in an age of fast fashion. Clothing is produced in greater volumes than ever before and the lifecycle of each garment keeps getting shorter and shorter. Many items are manufactured to be worn only one time and then thrown away—as disposable as a cup of coffee. There is much to be learned about our current fashion ecosystem by looking into the past. Beyond the garments themselves we must understand the larger historical and sociological context in which these articles of clothing were produced. How does the shopping environment shape the buying habits and fashion trends of an ...


Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao 2016 Nevsehir Haci Bektas Veli University

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after ...


A Further Empirical Investigation Into “Up To” Advertising Claims: The “As Low As” Claim, Jeffrey S. Gutenberg, James M. Quinn 2016 State University of New York at Geneseo

A Further Empirical Investigation Into “Up To” Advertising Claims: The “As Low As” Claim, Jeffrey S. Gutenberg, James M. Quinn

Atlantic Marketing Journal

For many years the Federal Trade Commission has sought to prevent deceptive advertising under Section 5 of the Federal Trade Commission Act. The FTC’s focus has encompassed not only false advertising claims, but also advertising claims that, while literally true, tend to deceive consumers. “Up to” claims fall under this scrutiny since they can be misunderstood as promising consumer benefits (e.g. “up to 50% savings”) that might not be realized by all consumers. This paper presents the results of research conducted with 600+ members of a commercial consumer panel to evaluate a variant of this type of claim ...


Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz 2016 University of Central Oklahoma

Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz

Atlantic Marketing Journal

ABSTRACT

This study investigated potential consumer responses to the display of the Christian fish symbol (Ichthus) used in mock advertisements of services high in credence, experience and search attributes. Discussions from earlier research propose consumers may exhibit different reactions to Christian symbolism displayed in the marketplace and that purchase intentions and consumer perceptions of the seller may be influenced by the strength of the consumer’s religious beliefs. This study adds to previous research proposing consumers display different purchase intentions due to differing perceptions of the seller’s credibility, trustworthiness and expertise influenced by the consumers own religious beliefs which ...


Consumer Preferences Among Low-Price Guarantee Offers, Stephen Baglione, Louis A. Tucci, James A. Talaga 2016 St. Leo University

Consumer Preferences Among Low-Price Guarantee Offers, Stephen Baglione, Louis A. Tucci, James A. Talaga

Atlantic Marketing Journal

The competitive realities of the marketplace forces retailers to consider implementing low-price guarantees. Given that retailers will use low-price guarantees, which of the multitude of guarantees should be used? This paper examines the nature of low-price guarantees from the perspective of how consumers make trade-offs in different low-price guarantee designs. Using conjoint analysis, buyers indicate their preference for different low-price guarantee designs. Not all consumers respond to low-price guarantees the same. There are several segments of consumers with regard to low-price guarantees. The study was done with young adults (MBA students) who may be more sophisticated than the population as ...


The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju 2016 Auburn University Main Campus

The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju

Atlantic Marketing Journal

In recent years, considering that consumers are giving more importance to their role and consequence with regards to social and environmental implication of their consumption decisions, there has been increase in ethical consumption research. However, to date, the role of individual susceptibility to interpersonal influence and other relevant factors (e.g., environmental apparel knowledge) have not been studied. Therefore, the present study explored several critical constructs related to green apparel consumption including consumer susceptibility to interpersonal influence (CSII). The present study focused on American youth (n = 1,049). Based on extant literature review, a hypothesized model was proposed. To test ...


Getting Hooked On Gnarly Rods, Cody A. Nelson 2016 University of Arkansas, Fayetteville

Getting Hooked On Gnarly Rods, Cody A. Nelson

Marketing Undergraduate Honors Theses

At Gnarly Rods, our objective is to supply builders and fishermen alike with the quality gear, components, and service necessary to catch everything life has to offer. From providing rod building parts, to repairs, to fully customized fishing rods, we are the destination for all things in custom fishing. Conceptualized in 2015, Gnarly Rods will be based out of Springdale, AR, and started by Robert and Cody Nelson, a father and son pair as passionate for fishing as they are family and the influence the outdoors can have in life. As of now, we will be the only two employees ...


How Does Music Consumption Impact The Music Industry And Benefit Artists?, Benjamin Fly 2016 University of Arkansas

How Does Music Consumption Impact The Music Industry And Benefit Artists?, Benjamin Fly

Accounting Undergraduate Honors Theses

With the introduction of digital music in the 1990s, it internet-based music consumption has become significantly simpler and increasingly more popular as more and more consumers are streaming, sharing, and discovering new music all across the globe. With this new development of digital music, the dynamics of the music industry have been affected dramatically both in terms of record sales and the way music listeners are consuming music. Unfortunately, with the rise of music in its digital format came the rise of illegal file sharing sites, causing many to believe that the music industry was headed for its impending destruction ...


Advancing An Attitude Determination And Control Technology Through Nsf I-Corps Participation, Jeremy Straub, Ronald Marsh 2016 Selected Works

Advancing An Attitude Determination And Control Technology Through Nsf I-Corps Participation, Jeremy Straub, Ronald Marsh

Jeremy Straub

The National Science Foundation I-CORPS program seeks to advance the commercialization of nascent
technologies through customer discovery. This poster presents an overview of the I-CORPS
program, its process and the benefits provided. Through I-CORPS participation, the team traveled
the country speaking to prospective technology users and integrating their feedback into development
plans. An overview of the lessons learned through the process of customer discovery for an
adaptive attitude determination and control technology is also provided.


Is Cheap Fashion Too Good To Be True? Consumer Perceptions Of Sustainability In The Fast Fashion Industry, Katrina Michele Laemmerhirt 2016 University of Tennessee, Knoxville

Is Cheap Fashion Too Good To Be True? Consumer Perceptions Of Sustainability In The Fast Fashion Industry, Katrina Michele Laemmerhirt

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

This study looks to explore if consumers care about sustainability in the fast fashion industry or if they will continue to ignore lack of ethical and social practices for low prices. This study will analyze shopping and sustainable behaviors, customer knowledge, and consumption patterns between high frequency and low frequency fast fashion consumers. Based on this study’s findings I will determine if companies will need to change their business models in the future and will look into current steps fast fashion retailers are taking to become more environmentally conscious.


Communication Apprehension Affects Performance, Andrew C. Petry 2016 John Carroll University

Communication Apprehension Affects Performance, Andrew C. Petry

Masters Essays

The research outlined in this work is founded on the notion that every individual is affected by a degree of Communication Apprehension (CA), and the level of apprehension individuals experience has the potential to either positively or negatively influence their ability to perform in the workplace. Specifically, this research examines the relationships between the constructs of communication apprehension, performance anxiety, organizational role, and employee performance. The results found that individuals in sales-related professional roles have a significantly lower level of overall CA than the general population; individuals in customer-facing roles displayed no difference in CA level based on sex, organizational ...


Crowd Sourced Product Reviews: A Study Of Evaluation Standards Used, Alexander W. Manga 2016 Western Michigan University

Crowd Sourced Product Reviews: A Study Of Evaluation Standards Used, Alexander W. Manga

Dissertations

People are using online product reviews and evaluations more and more (Chandler et al., 2013). As the usage of online reviews persists and more smart phone applications are created, the demand for online product review continues to increase; yet, there is no indication of the quality of these reviews. In fact, some online reviews have been found to be fraudulent and misleading. Many online product reviews come from Internet-based crowdsource organizations. Few studies have explored evaluation practices among these organizations, and as a result, it is unclear what, if any, evaluation standards are used by crowdsource reviewers, particularly those found ...


Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues 2016 California Polytechnic State University, San Luis Obispo

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts ...


Customer Relationship Management: A Theoretical Overview And The High Cost Of Failure (A Case Study), Tamilla Curtis, Donald Barrere, Tom Griffin 2016 Embry-Riddle Aeronautical University - Daytona Beach

Customer Relationship Management: A Theoretical Overview And The High Cost Of Failure (A Case Study), Tamilla Curtis, Donald Barrere, Tom Griffin

Dr. Tamilla Curtis

Despite the significant benefits offered by the customer relationship management (CRM) strategy together with advanced technology, there is still a high rate of companies who fail to see results promised by CRM in order to achieve a competitive advantage. A review of the empirical literature together with the case study of the CRM implementation within a midsize financial firm will result in deeper understanding of current CRM practices that could contribute to better planning, selection, and implementation of customer relationship management programs.


Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna Rhoades 2016 Embry-Riddle Aeronautical University - Daytona Beach

Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna Rhoades

Dr. Tamilla Curtis

The Purpose of the Study is to investigate the current trends in the aviation industry in regards to regional jets and to examine country-level factors that can potentially explain the number of Embraer and Bombardier regional jet deliveries. Possible factors include GDP, price of crude oil, prior aircraft deliveries and the land area of receiving RJ countries.


A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison 2016 University of Kentucky

A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison

Honors Program Senior Capstone Collection

The following is a strategic marketing and financial analysis concerning the highly dynamic operations of Toys R Us.


Transformational Leadership In The World Of Sales, Dalton R. Barnes 2016 Claremont McKenna College

Transformational Leadership In The World Of Sales, Dalton R. Barnes

CMC Senior Theses

It takes a very specific type of person to be successful in sales; this makes recruiting and retaining effective employees a difficult task for companies in this field. Because finding and training these people is such a challenging task, it is in the best interest of companies to invest in training and developing their employees to be successful and avoid burning out. Bass and Riggio (2006) would note that in a field with such a high burnout rate, a transformational sales leader is important because they are generally able to build stronger follower loyalty, commitment, and satisfaction than their non-transformational ...


Proximity To Children: A Geospatial Approach To Understanding The Relationship Between Fast Food And Schools, Andrew Atwong 2016 Claremont McKenna College

Proximity To Children: A Geospatial Approach To Understanding The Relationship Between Fast Food And Schools, Andrew Atwong

CMC Senior Theses

In a time when Americans are waking up to the health consequences of consuming fast food, researchers have discovered that fast food restaurants seem to be located in greater concentrations near primary or secondary schools. While this phenomenon affects the food environments of some children and carries implications as to their short term and long term health (which has also been well researched), this paper focuses primarily on fast food restaurants that are within walking distance of schools. Using Geographic Information Systems (GIS) to integrate geospatial, business, demographic, and food quality data, I use linear regressions to examine whether and ...


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