The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, 2014 University of Tennessee, Knoxville
The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins
University of Tennessee Honors Thesis Projects
No abstract provided.
Compensation And Price Delegation For Heterogeneous Sales Force, 2013 Lingnan University
Compensation And Price Delegation For Heterogeneous Sales Force, Jian Chen, Hongyan Xu, Liming Liu
Hong Kong Institute of Business Studies Working Paper Series
A heterogeneous sales force may not be as desirable as a homogeneous sales force for two reasons: premiums are required for all except from one agent type, and only the highest type would work as hard as though they were from a homogeneous sales force. This study revisits the heterogeneous sales force compensation and price delegation problem with type-dependent reservation. We find that an equilibrium separating or pooling compensation contract always exists. Different types of agents may receive premiums, and there are scenarios when no premiums are paid. Retaining centralized pricing provides a tool for regulating agent behavior. More than ...
Are Employees Motivated To Be Brand Champions? Investigating The Missing Link In Internal Brand Management., Lina Xiong, Ceridwyn King
Management Faculty Research
The role of employees in delivering brand promise to customers is well-known and internal brand management (IBM) is a popular practice to develop positive employee brand attitude and behavior. However, the exact process of how employees internalize the brand value and transform it into their brand performance is unclear in current literature. Through an extensive inter-disciplinary literature review, this conceptual paper delineated three key factors (i.e., employee perceived brand knowledge, relevance, and value congruence) in this employee brand internalization process and suggested the impact of each factor in developing employee internal motivation to contribute to the brand success.
The Effects Of Pricing On The Sales Force And The Firm: A Strategic View, 2013 Kennesaw State University
The Effects Of Pricing On The Sales Force And The Firm: A Strategic View, Wendy Ritz
Dissertations, Theses and Capstone Projects
Previous research has examined the dysfunctional relationships often encountered between marketing and sales, and the importance of cooperation and coordination between these two functional areas. But no prior studies have investigated the consequences of misaligned pricing and sales force compensation strategies that emerge from these two functional areas. This dissertation examines the impact of the firm’s pricing strategy on the sales force, and evaluates the importance of identifying the misalignment of goals of the pricing and sales force compensation strategies as a potential root cause of disappointing program outcomes. Essay 1 uses in-depth qualitative interviews with business-to-business (B2B) salespeople ...
The Specification Of Store Environments: The Role Of Design-Architecture In The Development Of Retailer Brand Loyalty, 2013 Dublin Institute of Technology
The Specification Of Store Environments: The Role Of Design-Architecture In The Development Of Retailer Brand Loyalty, John Murray, Jonathan Elms Dr.
This paper proposes a conceptual framework for the inclusion of the aesthetic in the study of retail branding. It proposes modifications to the Mehrabian & Russell (1974) stimulus-organism-response model which characterises most approaches to the holistic study of store environments. Store prototype and retailer attachment are among the global and attribute level variables that could together with collative variables such as novelty and complexity help explain retail brand loyalty. The framework is exploratory and aims to add to existing knowledge on the dynamic, situated, perceptive processes at hand when consumers are exposed to the multitude of cues and messages typically contained ...
Women And Their “Food Time” An Investigation Into Food Purchases, Preparation, And Consumption Atmosphere Using Smartphone Survey Technology, 2013 California Polytechnic State University
Women And Their “Food Time” An Investigation Into Food Purchases, Preparation, And Consumption Atmosphere Using Smartphone Survey Technology, Garland Jaeger
Master's Theses and Project Reports
Women’s food purchasing and eating habits have been studied in detail, but are still not entirely understood. Prior research has sought to segment the female food shopper market, but typically use only demographic characteristics. In this study, fifty females were recruited in San Luis Obispo, CA from March 2012 to May 2012 to keep an electronic food-time diary for one week. By collecting information through surveys distributed using a smartphone application, SurveySwipe, the study investigated the amount of time expended for each meal, as well as the manner in which the meal was prepared or purchased, and the context ...
Principles And Practices Of Bar And Beverage Management, 2013 Dublin Institute of Technology
Principles And Practices Of Bar And Beverage Management, James Peter Murphy
Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments and new complexities of managing modern bars - be they stand alone or part of larger institutions such as hotels and resorts.
Consumer expectations have changed, and a bar today must deliver an integrated social experience in a safe modern environment, which also offers the latest products and services in a professional and engaging fashion. Against a background of increasing competition and an increasingly sophisticated customer base, this text has been designed to support the bar and beverage skills of ...
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, 2013 University of Tennessee, Knoxville
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross
University of Tennessee Honors Thesis Projects
No abstract provided.
Factors Of High-End Retail Marketing: A Study Of Growth Opportunities For Clothing Retailers In The American Women’S Apparel Industry, Jeremy Trungdzu Bui
Honors Scholar Theses
The purpose of this study is to assess current market conditions and to research growth opportunities for high-end American apparel retailers, with a focus women’s apparel, in the face of challenging economic conditions. Marketing factors will be discussed and will include manufacturing opportunities, brand development, and online retailing practices. The objective is to examine, understand, and intersect marketing strategies with new growth opportunities so that American apparel retailers can appeal to women consumers. Furthermore, recommendations for future growth will be offered as a result of the analysis of several high-end apparel retailers.
The Influence Of Social Networking Sites On Buying Behaviors Of Millennials, 2013 Kennesaw State University
The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, 2013 Liberty University
The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin
This paper investigates how the brand Apple markets their product so that consumers feel obligated to buy their product. By looking at five main categories of brand loyalty, environmentally friendly practices, being up-to-date with technology, pricing with value and customer service, this paper will rhetorically analyze how successful of a job it does. To get an inside look at what the public thought on the the way that Apple fulfilled their altercasting this paper analyzed what people said about Apple verses competing technology brands. By drawing overall conclusions, recording trends and making observations about the way that people had been ...
Food From Foreigners: Examining Expatriate Entrepreneurship In The Food Sector Of Nepal, 2013 SIT Graduate Institute/SIT Study Abroad
Food From Foreigners: Examining Expatriate Entrepreneurship In The Food Sector Of Nepal, Melanie R. Couchman
Independent Study Project (ISP) Collection
Recognizing the large impact that entrepreneurship can have on the development of a country, this research attempts to study the process foreigners face in starting up a business, the motives for entering the Nepalese market place, and ultimately how these foreign business owners are finding success in Nepal. Focusing primarily on the food sector, this research hopes to answer the question of whether foreign entrepreneurs can successfully integrate into the Nepalese market, how foreign business might differ from native business, and how foreign presence is affecting Nepal’s development. This study takes place in Kathmandu, Pokhara, and Patan, and will ...
A Business Plan For The Production Of Artisanal Cheese, 2013 California Polytechnic State University
A Business Plan For The Production Of Artisanal Cheese, Caitlin Curren
The objective of this study was to determine how an artisan cheese producer could be successful in California’s current economy. The significance of location, product type, and pro forma financials were examined in order to construct a complete business plan. A business plan was created using an outline of financial proposals, desired terms, use of funds and equity contributions. A company description was originated with a brief history, description of products, description of customers, business location, key strengths, mission statement, goals and objectives. Lastly, an analysis of the industry was made, focusing on main characteristics, the size of the ...
The Transformation Of Urban Vegetable Retail In China: Wet Markets, Supermarkets, And Informal Markets In Shanghai, 2013 Singapore Management University
The Transformation Of Urban Vegetable Retail In China: Wet Markets, Supermarkets, And Informal Markets In Shanghai, Qian Forrest Zhang, Zi Pan
Research Collection School Of Social Sciences
The state-monopolised system of vegetable retail in socialist urban China has transformed into a market-based system run by profit-driven actors. Publicly owned wet markets not only declined in number after the state relegated its construction to market forces, but were also thoroughly privatised, becoming venues of capital accumulation for the market operators now controlling these properties. Self-employed migrant families replaced salaried state employees in the labour force. Governments’ increased control over urban public space reduced the room for informal markets, exacerbating the scarcity of vegetable retail space. Fragmentation in the production and wholesale systems restricted modern supermarkets’ ability to establish ...
Ratings Lead You To The Product, Reviews Help You Clinch It : The Dynamics And Impact Of Online Review Sentiments On Products Sales, 2013 Singapore Management University
Ratings Lead You To The Product, Reviews Help You Clinch It : The Dynamics And Impact Of Online Review Sentiments On Products Sales, Nan Hu, Noi Sian Koh, Karempudi Srinivas Reddy
Research Collection Lee Kong Chian School Of Business
It is generally assumed that ratings are a numeric representation of text sentiments and their valences are consistent. This however may not always be true. Using a panel of data on over 4000 books from Amazon.com, we develop a multiple equation model to examine the inter-relationships between ratings, sentiments, and sales. We find that ratings do not have a significant direct impact on sales but have an indirect impact through sentiments. Sentiments, however, have a direct significant impact on sales. Our findings also indicate that the two most accessible types of reviews – most helpful and most recent – play a ...
Effects Of Website Environmental Cues On Consumers’ Response And Outcome Behaviors, 2012 University of Nebraska - Lincoln
Effects Of Website Environmental Cues On Consumers’ Response And Outcome Behaviors, Eunju Yoon
Open Access Theses and Dissertations from the College of Education and Human Sciences
Mehrabian and Russell (1974) developed the Stimulus-Organism-Response (S-O-R) model in environmental psychology. This model is used to examine the effects of physical stimuli on human emotions and response behaviors. The development of the Internet and electronic commerce has spurred interest in online shopping research. The S-O-R model has been applied widely to examine consumers’ emotions and responses towards online website stimuli (Eroglu, Machleit, & Davis, 2001; Eroglu, Machleit, and Davis, 2003; Menon & Kahn, 2002; Richard, 2005).
The main objective of this study was to examine the effects of website environmental cues on the consumer’s affective (i.e., hedonic attitude) and cognitive (i.e., utilitarian ...
The Role Of Sense Of Community In Online Brand Social Networking Sites, 2012 University of Tennessee, Knoxville
The Role Of Sense Of Community In Online Brand Social Networking Sites, Je Won Lyu
This study was designed to explore the phenomenon of social commerce marketing in relation to consumer-brand relationship development. The specific research objective were as follows: (a) to identify multiple factors motivating consumers to have sense of community in the context of brand social networking sites; (b) to investigate the effects of general connection between consumers and the brand on developing a sense of online brand community in social networking site-based brand communities; (c) to examine potential outcomes of having a sense of online brand community in brand social networking sites such as brand commitment, advocacy, and loyalty; (d) to investigate ...
Design, Fabrication And Manufacturing Analysis Of A Rollover Protection System, 2012 California Polytechnic State University
Design, Fabrication And Manufacturing Analysis Of A Rollover Protection System, Nikolas Paris
BioResource and Agricultural Engineering
This senior project discusses the design, fabrication and manufacturing analysis of a rollover protection system specifically designed for early body style Ford Broncos (1966-1977). The rollover protection system, or roll cage, is an integral safety feature on vehicles which commonly encounter extreme terrain conditions. Many vehicles which attempt to traverse terrain such as this are not always properly equipped with a rollover protection system. This is the case with the early body style Ford Bronco. This system will be designed to market the niche of early bronco parts.
Feasibility Analysis Of A Microbrewery, 2012 California Polytechnic State University
Feasibility Analysis Of A Microbrewery, Dylan Warren Snyder
No abstract provided.
When On The Mountain Top, Create New Summits, Says Samsung Asia Pacific Ceo, 2012 Singapore Management University
When On The Mountain Top, Create New Summits, Says Samsung Asia Pacific Ceo, Singapore Management University
The past couple of years have been nothing short of phenomenal for Korean electronics giant, Samsung. The company has seen success with a number of their products, particularly in the television business. "For TV, we've been number one in the world since 2005," exclaimed Gregory Lee, President and CEO of Samsung Asia.