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The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos 2017 Pace University, Lubin School of Business

The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos

Atlantic Marketing Journal

Online movie ratings are often used in studies of Internet word-of-mouth, but the cross-platform consistency of such ratings has not been well established. Mean user ratings were obtained for 500 movies using the rating systems in place on Netflix and IMDb. Mean volume was 1,480,931 (SD = 2,636,388) and 104,746 (SD = 193,532) on the Netflix and IMDb sites, respectively, suggesting the movies were visible, but also variable in visibility. Volume was moderately correlated (r = .724, p ≤ .001). Mean user ratings on the Netflix and IMDB sites averaged 3.57 (SD = .37) and 3.84 (SD ...


Good, Bad And Ugly: Finding Intelligence Online, Suzanne R. Graham 2017 University of Georgia School of Law Library

Good, Bad And Ugly: Finding Intelligence Online, Suzanne R. Graham

Continuing Legal Education Presentations

For investigative research, the internet is a helpful tool, but it is not a perfect or a complete toolkit. For a variety of reasons, not all types of questions can be found, and not all people or businesses have significant digital footprints. Social media sites, public databases, and search engines facilitate the kinds and success of research possible online. However, it remains important to know which tools offer what types of information and any limitations in accuracy and currency.


Profile Of Corporate Social Media Consumer Segments, Beverly Wright, Aberdeen Leila Borders, Paul H. Schwager, S. Scott Nadler 2017 Georgia Institute of Technology

Profile Of Corporate Social Media Consumer Segments, Beverly Wright, Aberdeen Leila Borders, Paul H. Schwager, S. Scott Nadler

Aberdeen L Borders

The trade and academic literature is replete with commentary about the need for companies to develop promotional strategies and to adopt media platforms that are more engaging and conversational with customers than the traditional top-down company directed one-way communication strategies of the past (Thomas, Peters, Howell and Robbins, 2012; Foster, West and Francescucci 2011; Deighton and Kornfeld, 2009). This viewpoint is supported by Christodoulides (2008) who reported that many customers view information about a company or brand that they obtained from blogs, social networking sites and the like as being more relevant, believable and important to them in their interactions ...


Statistics-Bierce Library Study, Tyler J. Hushour 2017 University of Akron

Statistics-Bierce Library Study, Tyler J. Hushour

Honors Research Projects

This is a report from two surveys that I created and administered to students and faculty at Bierce library who came to the Circulation Desk or the Tech Desk, as well as some of my other findings when periodically looking around the library to see where students like to study or hang-out. There was a written survey given at the Circulation Desk, and a different survey given at the Tech Check-Out Desk. The project is for Melanie Smith-Farrell, the head of Access Services, and is based on a similar study Ian McCullough did in the science library. While this is ...


Can You Get A Ticket? Adaptive Railway Booking Strategies By Customer Value, Jiana-Fu Wang, Ren-Huei Huang 2016 National Chung Hsing University

Can You Get A Ticket? Adaptive Railway Booking Strategies By Customer Value, Jiana-Fu Wang, Ren-Huei Huang

Journal of Public Transportation

This paper integrates a customer segmentation method with a discrete event simulation model to bridge the gap between identifying customer behaviors and using this knowledge to respond to customers and make the best use of resources. Three strategies are proposed and examined to improve the operation efficiency of a ticket-booking system. Their objective is to assist high-value customers in obtaining the tickets they want and/or reduce cancellations and failure-to-pays from low-value customers. Our simulation results demonstrate that the high-value, customer-friendly strategy beats all in assisting high-value customers and simultaneously improves railway operation performance. Additionally, the indirect, low-value customer abandonment ...


Patron Activity Monitoring And Privacy Protection, Sam Kome 2016 The Claremont Colleges

Patron Activity Monitoring And Privacy Protection, Sam Kome

Library Staff Publications and Research

Library building usage data are weak. Electronic resource usage data are weak. We conduct occasional headcounts and receive sketchy COUNTER reports. These data lack needed specificity and can’t be correlated to each other, e.g.; what resources do the early birds who sit in the north commons use? What if we knew to the minute and foot how many patrons occupied the building and where they sat? What if we also knew the electronic resources those same patrons used whether or not they were in the building? And what if we could perfectly protect their privacy? We can. This ...


Space Analysis And Research Centers (Sparcs) For Ssa Data And Analytics, Phillip Cunio, Brien Flewelling 2016 ExoAnalytic Solutions, Inc.

Space Analysis And Research Centers (Sparcs) For Ssa Data And Analytics, Phillip Cunio, Brien Flewelling

Space Traffic Management Conference

Widespread use of massive data and increasing reliance on spaceborne infrastructure are two of the emerging megatrends of the early 21st century. However, both come with liabilities: movement and processing of large data volumes is very expensive, and reliance on spaceborne infrastructure adds risk that problems in the still incompletely-understood space domain might cause work disruptions.

ExoAnalytic proposes the use of Space Analysis and Research Centers (SpARCs) as a way to begin addressing both these issues. A SpARC is a facility which integrates volumes of data collected on satellites, centrally analyzes it, and makes available resulting useful information. The ...


Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Mayur S. Desai, Lucy Ojode 2016 Texas Southern University

Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Mayur S. Desai, Lucy Ojode

Southwestern Business Administration Teaching Conference

In this paper we explore the use of social media on the content delivery aspects of instruction and potential impacts on student learning. It is our conjecture that impacts of social media use might depend on factors such as the interface of particular medium and learning style, teaching style and instructor skill, and the demographics of students and their instructors. We propose a framework that links instructor to students through social media. That is, social media becomes a channel though which learning occurs. Classifying multimedia technology as tools and social media as interactive Web 2.0 Internet-based applications, we ...


Architectural Intervention: The Resilient Community Center, Matthew A. Baumgartner 2016 Southern Illinois University Carbondale

Architectural Intervention: The Resilient Community Center, Matthew A. Baumgartner

ASA Multidisciplinary Research Symposium

In the city of Centralia, Illinois, several issues govern the city’s future, all stemming from the same major problem: the economy. To intervene, this community center proposal aims to encourage economic development and growth in the city, assisting small businesses with starting and expanding in the region.


Learning And Practicing Data Analytics Using Sap In-Memory Computing, Hong G. Jung, Vincent L. Mitchell, Jihoon Park, Sam Chung 2016 Southern Illinois University Carbondale

Learning And Practicing Data Analytics Using Sap In-Memory Computing, Hong G. Jung, Vincent L. Mitchell, Jihoon Park, Sam Chung

ASA Multidisciplinary Research Symposium

The analysis and organization of Big Data is becoming important in the business industry. Using and understanding ERP (Enterprise Resource Planning) software to interpret Big Data is essential to the evolution of Information System Technology. This research on SAP HANA and SAP Lumira allows us the opportunity to explore.


Media Review: Non-Obvious: How To Think Different, Curate Ideas And Predict The Future, Susan E. Ziel 2016 Integrity Health Strategies

Media Review: Non-Obvious: How To Think Different, Curate Ideas And Predict The Future, Susan E. Ziel

Interdisciplinary Journal of Partnership Studies

Susan Ziel reviews Non-Obvious: How to Think Different, Curate Ideas and Predict the Future, by Rohit Bhargava.


Employment Agreements For The Inventing Worker: A Proposal For Reforming Trailer Clause Enforceability Guidelines, Peter Caldwell 2016 University of Georgia School of Law

Employment Agreements For The Inventing Worker: A Proposal For Reforming Trailer Clause Enforceability Guidelines, Peter Caldwell

Journal of Intellectual Property Law

No abstract provided.


Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez 2016 Sacred Heart University

Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez

WCOB Faculty Publications

This paper discusses the use of social media mining (and more specifically, Twitter opinion mining) in marketing courses in order to help students understand current marketing events or phenomena. Social media mining refers to “the use of basic concepts and principal algorithms suitable for investigating massive social media data; it discusses theories and methodologies from different disciplines and encompasses the tools to formally represent, measure, model, and mine meaningful patterns from large-scale social media data” (Zafarani et al. 2014, p. 16). Social media sites such as Facebook, Twitter and Instagram provide opportunities to explore consumer preferences, opinions and behaviors through ...


The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel 2016 Office du tourisme de Québec

The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel

2016-Conference

Through the analysis of the Quebec City Tourism website, the effect of the time of day of the visits on visitor conversions, which represent the attainment of specific objectives, will be investigated.


The Infringement-Plus-Equity Model: A Better Way To Award Monetary Relief In Trademark Cases, David S. Almeling 2016 Santa Clara University School of Law

The Infringement-Plus-Equity Model: A Better Way To Award Monetary Relief In Trademark Cases, David S. Almeling

Journal of Intellectual Property Law

No abstract provided.


State Regulation Of Keyword Advertising: A Lesson From The Utah Legislature, Mary Candice Barrett 2016 University of Georgia School of Law

State Regulation Of Keyword Advertising: A Lesson From The Utah Legislature, Mary Candice Barrett

Journal of Intellectual Property Law

No abstract provided.


What's The Deference?: Should Dickinson V. Zurko Apply In The Trademark Context?, Jonathan S. Digby 2016 University of Georgia School of Law

What's The Deference?: Should Dickinson V. Zurko Apply In The Trademark Context?, Jonathan S. Digby

Journal of Intellectual Property Law

No abstract provided.


Thin But Not Anorexic: Copyright Protection For Compilations And Other Fact Works, David E. Shipley 2016 University of Georgia School of Law

Thin But Not Anorexic: Copyright Protection For Compilations And Other Fact Works, David E. Shipley

Journal of Intellectual Property Law

Questions about the copyrightability of compilations and other low authorship fact works, and about the scope of protection, have continued to trouble courts long after the Supreme Court's landmark decision in Feist Publications, Inc. v. Rural Telephone Services Co. in 1991. Justice O'Connor's opinion, explaining why a standard white pages telephone directory did not meet the constitutional and statutory requirements for copyright protection, defined an original work of authorship as one that is independently created by its author and that evidences at least a minimal level of creativity. The latter requirement has been elusive, in part because ...


Trade Secrets As Property: Theory And Consequences, Charles Tait Graves 2016 Wilson Sonsini Goodrich & Rosati

Trade Secrets As Property: Theory And Consequences, Charles Tait Graves

Journal of Intellectual Property Law

No abstract provided.


How Does The Lean Start Up Model Of Entrepreneurship Apply To Practices In The Visual Communications Sector?, Con Kennedy 2016 Dublin Institute of Technology

How Does The Lean Start Up Model Of Entrepreneurship Apply To Practices In The Visual Communications Sector?, Con Kennedy

Academic Articles

This paper looks at the Lean Start-up model of entrepreneurship with the view to assess the suitability for use for start-up practices in Visual Communication Design. The research begins with by defining the term Visual Communication Design and draws upon national and international literature to make comparisons and to identify themes within the discipline.

The paper then investigates the current state of Visual Communications enterprises in Ireland in terms of the business type, length of time in business, and location around the country. This section draws upon national and international research in order to make a comparison between the performance ...


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