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Qualitative Explorations Into Customer Based Brand Equity (Cbbe) For Medical Tourism In India, Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee 2018 Indian Institute of Technology, Kharagpur

Qualitative Explorations Into Customer Based Brand Equity (Cbbe) For Medical Tourism In India, Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee

The Qualitative Report

The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influences? (b) How is culture along with an economic indicator such as infrastructure/superstructure relevant in the context of CBBE for medical tourism? and (c) To what extent does the content ...


Keep Exploring, Sharing, And Tweeting: Connecting Millennials, Social Media And Destination Canada’S Brand, Michael Lever, Michael S. Mulvey, Statia Elliot 2018 University of Guelph

Keep Exploring, Sharing, And Tweeting: Connecting Millennials, Social Media And Destination Canada’S Brand, Michael Lever, Michael S. Mulvey, Statia Elliot

TTRA Canada 2018 Conference

Social media has become a powerful influencer in its ability to sway customer intentions and behaviors in an online setting. Given the importance of social media and its users in acting as information spreaders and disseminators, particularly in the context of global tourism, the goal of this research is to profile and/or understand youth travellers within the context of their social media behaviour. Using latent class analysis which helps to identify unobserved subgroups within a population, this study utilizes the rich dataset offered by Destination Canada which gives valuable traveler-focused information across the globe, including Brazil, China, Australia, Germany ...


Community Ownership In Winter Recreation And Tourism: Ski Hills And Club Fields, Massimo Morellato 2018 AUT University

Community Ownership In Winter Recreation And Tourism: Ski Hills And Club Fields, Massimo Morellato

TTRA Canada 2018 Conference

The winter recreation is facing several challenges in navigating the evolving trends and issues related to climate change, demographic patterns, falling demand and ways in which experiences are constructed and consumed. This work presents findings from the ongoing research on ski tourism experiences and ski area management with cases outside the main stream of the snow industry. Building new demand for skiing does not necessarily mean pursuing and replicating the pro-growth approach widely employed in the history of mountain resorts. Several ski hills in Northern BC as well as club fields in New Zealand provide examples of old and new ...


Assessing The Determinants Of Cross-Border Traveler Flows Between Canada And The United States, Tanja Armenski, Sean Clarke 2018 Statistics Canada

Assessing The Determinants Of Cross-Border Traveler Flows Between Canada And The United States, Tanja Armenski, Sean Clarke

TTRA Canada 2018 Conference

Canada and the US border accommodate the greatest portion of international cross-border traffic. Given its magnitude, the cross-border traffic is important for the national economies of both countries. There are, however, a number of factors that determine the volume of cross-border traffic.

This paper examines a number of economic, socioeconomic, and geopolitical determinants and their impact on the Canada-US car traffic between 2000 and 2017. Data are drawn from Frontier Counts. This is a database built by Statistics Canada from an extraction of administrative files comprising same-day and overnight car trips collected by Canadian Border Service Agency (CBSA).

To explain ...


Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, Martin W. Sivula 2018 Johnson & Wales University - Providence

Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, Martin W. Sivula

MBA Faculty Conference Papers & Journal Articles

With the vast array of resources available to instructors, one would think that instruction and teaching would yield success for all learners. Now, well into the 21st century has much changed in the classroom? Certainly, movable desks and chairs, advanced audio and visual equipment, and a plethora of all types of technologies which might be able to enhance training and education. Over the last several decades research on individualized instruction, cognitive science, educational psychology, and multimedia instruction (to name a few) have permeated the literature on instruction. With all the research and the vast array of studies on improving ...


A History Of Play In Print Board Games From The Renaissance To Milton Bradley, Kelli Wood 2018 The University Of Michigan

A History Of Play In Print Board Games From The Renaissance To Milton Bradley, Kelli Wood

Occasional Papers

This essay considers how a historical legacy of printed games dating back to the sixteenth century in Italy laid the foundation for modern board games like those produced by Milton Bradley. The technology of print and the broad publics it reached enabled the spread of a common gaming culture- one built upon shared visual structures in game boards. Modern board games, of course, relied upon similar rules and replicated the ludic functions of their Renaissance progenitors. But perhaps more importantly, they built upon and perpetuated entrenched narratives about how fortune and morality contributed to lived experiences, presenting their viewers and ...


Investigating The Role Of Social Return On The Understanding Of Craft Brewery Visitors In British Columbia, Canada, Jarrett Bachman, John S. Hull 2018 Fairleigh Dickinson University - Vancouver Campus

Investigating The Role Of Social Return On The Understanding Of Craft Brewery Visitors In British Columbia, Canada, Jarrett Bachman, John S. Hull

TTRA Canada 2018 Conference

Contributing to the Conference Theme: The role of social media in the development of Canada as a destination has been widely discussed locally, regionally, provincially, and federally. This research examines the role of using social media using a newly developed mechanism by which to consider how the use of social media relates to social involvement, memories, loyalty, place attachment, and authenticity. The context for this research is craft brewery tourism, one of the fastest growing aspects of tourism in many provinces. This abstract directly relates to multiple themes and sub-themes of the conference, including “Visitor experience design and measurement,” “Marketing ...


"We Just Treat Everyone The Same": Lgbtq Aquatic Management Strategies, Barriers And Implementation, Austin R. Anderson, Eric Knee, William D. Ramos, Tiffany Monique Quash 2018 University of Southern Indiana

"We Just Treat Everyone The Same": Lgbtq Aquatic Management Strategies, Barriers And Implementation, Austin R. Anderson, Eric Knee, William D. Ramos, Tiffany Monique Quash

International Journal of Aquatic Research and Education

This study examined the management of aquatic venues in a number of areas (facilities, programming, human resource management, marketing, policies) as it pertains to LGBTQ participants and participation. The study utilized in-depth semi-structured interviews with 16 aquatic managers to examine steps that are currently being taken (or lack thereof) when it comes to creating environments that are perceived to be open, or closed, to LGBTQ participants. A grounded theory-based process of data collection and analysis resulted in emergent themes. These themes included: (a) gendered spaces, (b) non-aquatic initiatives, (c) staff knowledgeability, (d) departmental and organizational mission, (e) aquatic-specific programming and ...


Civil Rights Or Sovereignty Rights? Understanding The Historical Conflict Between Native Americans And Organized Labor, Colleen O'Neill 2018 Utah State University

Civil Rights Or Sovereignty Rights? Understanding The Historical Conflict Between Native Americans And Organized Labor, Colleen O'Neill

Occasional Papers

Unions have played important roles in Indigenous struggles in Latin America and in campaigns that fueled civil rights movements in the United States, including efforts to organize agricultural, hospitality, and health care workers. But, Native Americans have had less of a connection with organized labor. Indeed, in the current climate, labor and tribes seemed to be locked in an adversarial relationship. Tribal leaders see unions as a threat to their sovereignty. Unions, such as Unite-HERE and the United Food and Commercial Workers, clearly see their rights to organize as part of a larger civil rights struggle. Examining struggles between tribal ...


Multi-Dimensional Explorations Into Visitors’ Experience Sharing Through Tripadvisor Using Social Media Analytics: An Investigation On Jasper National Park, Farshid Mirzaalian, Elizabeth Halpenny, Pariya Pourabedin 2018 University of Alberta

Multi-Dimensional Explorations Into Visitors’ Experience Sharing Through Tripadvisor Using Social Media Analytics: An Investigation On Jasper National Park, Farshid Mirzaalian, Elizabeth Halpenny, Pariya Pourabedin

TTRA Canada 2018 Conference

User-generated content have been studied a lot in hospitality and tourism, however, existing studies tend to consider short samples which affects generalizability features of social media analytics research. The current study tries to examine the whole existing data on nature and park attractions of a specific destination on TripAdvisor (TA), the so-called big data. Big data analytics is a rising research paradigm that uses various data sources and analytical tools such as natural language processing and Web textual mining tools to make inferences and predictions about reality. By targeting Jasper Nation Park, around 13 K English online reviews about the ...


Christianity And Gambling: An Introduction, Massimo Leone 2018 University of Turin

Christianity And Gambling: An Introduction, Massimo Leone

Occasional Papers

Religions hold complex relations with games and, in particular, with gambling. The article focuses on Christianity. On the one hand, the history of this religion shows a tendency to condemn games as source of distraction from spiritual rectitude and to stigmatize gambling, above all, as opening to metaphysical randomness and, as a consequence, as challenge to the idea of divine omniscience. On the other hand, Christianity has also sought to reinterpret games, and even gambling, as possible occasion for moral improvement and as useful distraction from the hardship of monastic life. A theological perspective that reaches its peak in Thomas ...


‘At The Altar Of Memory’: Great Irish Famine Memorials In Words And Images, E. Moore Quinn 2018 College of Charleston

‘At The Altar Of Memory’: Great Irish Famine Memorials In Words And Images, E. Moore Quinn

International Journal of Religious Tourism and Pilgrimage

After discussing some of the most important facts and figures pertaining to An Gorta Mór (the Great Irish Famine of 1845-1852), this article turns to some of the images of monuments, crosses, stones and sculptures erected in commemoration of those who succumbed during the period. Alongside the images are travelers' statements, many of which were captured by the author while journeying to 'dark pilgrimage' sites in Ireland, Canada and the United States.


When Brother Becomes Other: Communitas And Conflict Along The Camino De Santiago, Megan E. Havard 2018 Augustana College in Rock Island, IL

When Brother Becomes Other: Communitas And Conflict Along The Camino De Santiago, Megan E. Havard

International Journal of Religious Tourism and Pilgrimage

It is widely believed, both by scholars and practitioners of pilgrimage, that during the rite most if not all pilgrims experience communitas - a sense of community, of mutual understanding and acceptance of their fellow ritual initiates that is unfettered by traditional social structures or markers of difference. Nevertheless, evidence indicates that conflict also regularly arises among pilgrims, even as they navigate the same liminoid space in pursuit of a common goal. Pilgrims may experience conflict with one another due to differences in personality, divergent cultural backgrounds, the perception of scarcity of resources, the intrinsic stress of transformation, or myriad other ...


Interpreting Contemporary Pilgrimage As Spiritual Journey Or Aesthetic Tourism Along The Appalachian Trail, Kip Redick 2018 Christopher Newport Univeristy

Interpreting Contemporary Pilgrimage As Spiritual Journey Or Aesthetic Tourism Along The Appalachian Trail, Kip Redick

International Journal of Religious Tourism and Pilgrimage

Pilgrimage and tourism can be interpreted as overlapping travel experiences. Given all the changes mass transportation and communication technologies have brought, understanding the phenomenon of pilgrimage becomes fraught with ambiguity. Is pilgrimage better understood as a tourist excursion that affords instances of religious devotion? Pilgrimage routes and long distance scenic trails have their aesthetic appeal, which pilgrims and tourists enjoy. Is there a difference in the way these two groups walk these trails that become manifest through aesthetic experiences and encounters? Looking at long distance hiking on the Appalachian Trail as spiritual journey opens up a reinterpretation of both pilgrimage ...


The Maria Lionza Pilgrimage: From Sacred Mountains To Hotels, Cristina Carter 2018 Florida State University

The Maria Lionza Pilgrimage: From Sacred Mountains To Hotels, Cristina Carter

International Journal of Religious Tourism and Pilgrimage

María Lionza is an indigenous Venezuelan religion that dates back to the 14th century. Combining Catholic, West African, and indigenous religions it was outlawed from being practiced until 1959. At this moment, María Lionza no longer hides from society, being transferred through means of oral tradition and family kinship, instead, it has built a strong foundation through politics and documented literature. As the pilgrimage has gained popularity and approximately 50% of Venezuelans attend, the state has become more involved. In 1960 the state named Mount Sorte (the location of the pilgrimage) a national park; giving them more authority over the ...


Women's Words About Pilgrims To Santiago De Compostela, 1890 - 1920, Maryjane Dunn 2018 Henderson State University

Women's Words About Pilgrims To Santiago De Compostela, 1890 - 1920, Maryjane Dunn

International Journal of Religious Tourism and Pilgrimage

Many scholarly articles claim that the pilgrimage to Santiago de Compostela was moribund at the turn of the last century based on statistical surveys of the Cathedral and Hospital Real registers, but these numbers only represent a fraction of the persons who devoutly visited Santiago Cathedral. In reality, the late nineteenth and early twentieth century pilgrimage as described by five turn-of-the-nineteenth-century female authors.- Emilia Pardo Bazán, Katherine Lee Bates, Georgiana Goddard King, Annette Meakin, and Catherine Gasquoine Hartley - is itself in a liminal state, between the traditional pilgrims to Santiago de Compostela and the newer tourist-pilgrim. The writings by these ...


Ecology Of Pilgrimage: Building Socio-Ecological Community On The Way, Peggy L. Eppig 2018 Goucher College

Ecology Of Pilgrimage: Building Socio-Ecological Community On The Way, Peggy L. Eppig

International Journal of Religious Tourism and Pilgrimage

A developed sense of interdependence with the socio-ecological landscapes of pilgrimage can serve as a path for accepting and reducing the impact we have in our sacred travels. Developing ecological habits of mind allows the pilgrim to draw deeper meanings from and thus greater affinity with the natural world. Raising awareness of environmental issues and appreciating the interaction of humans and the natural world helps modern pilgrims play an important role in conservation and restoration of pilgrimage landscapes.


Political Pilgrimage During China’S Cultural Revolution: The Case Of Dazhai, Ian S. McIntosh 2018 IUPUI

Political Pilgrimage During China’S Cultural Revolution: The Case Of Dazhai, Ian S. Mcintosh

International Journal of Religious Tourism and Pilgrimage

During China’s Cultural Revolution (1966-76) political pilgrimage was a tool for promoting the communist ideal of collectivism. This paper explores the creation in the 1960s by Chairman Mao Zedong of one of the foremost sites of political pilgrimage, the small agricultural commune of Dazhai in north-central China. I argue that in the days of militant atheism, all the factors usually associated with the creation of a religious pilgrimage site were present and utilized to great effect by the communists to create a ‘super symbol’ of China’s desired future. These factors included a miracle, charismatic leadership, altruism, poignant sites ...


Enacting The Glastonbury Pilgrimage Through Communitas And Aural/Visual Culture, Kathryn R. Barush 2018 Graduate Theological Union, Berkeley and the Jesuit School of Theology of Santa Clara University

Enacting The Glastonbury Pilgrimage Through Communitas And Aural/Visual Culture, Kathryn R. Barush

International Journal of Religious Tourism and Pilgrimage

The sacred sites of Glastonbury in Somerset, England have long been places of pilgrimage, connected to the legend of the journey of Joseph of Arimathea to the British Isles, and have fired the imagination from the Middle Ages to today - inspiring the Arthurian legends, folk-stories and song, and visual representations. In response to the question ‘What is Pilgrimage,’ this essay seeks to explore the conjunction of artistic representations and geographic journeys to and among the ancient topography and mysterious structures of Glastonbury, with a particular focus on how sacred travel, and especially an experience of communitas, can be engendered through ...


Concerning The Spectacular Austerities, Brian Bouldrey 2018 Northwestern University

Concerning The Spectacular Austerities, Brian Bouldrey

International Journal of Religious Tourism and Pilgrimage

Modern pilgrims are the updated versions of hermit athletae Dei, athletes of God, as the Desert Fathers are called by Dorotheus the Theban. Are the more ascetic of religious pilgrims going too far with their spectacular austerities?


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