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#Readyforrio: How A Revised Rule 40 Impacted Sponsorship At The 2016 Summer Olympics, Anthony Carson 2018 University of South Carolina - Columbia

#Readyforrio: How A Revised Rule 40 Impacted Sponsorship At The 2016 Summer Olympics, Anthony Carson

Senior Theses

When planning and executing the Olympic Games, a premier event in modern sport, the International Olympic Committee (IOC) relies heavily on sponsorship revenue from their official sponsors. “Worldwide Olympic Partners,” the top 11 sponsors of the 2016 Olympics, had exclusive rights during the Olympic cycle from 2013-2016.

With the purchase of these expensive sponsorship deals, brands are looking to capitalize on the “glow” of the Olympics, and use excusive Olympic intellectual property to make ties from their brand to the Games. In order to make these sponsorship deals more valuable, the IOC has historically provided official partners with added exclusivity ...


Self-Perception Of Ncaa Division I Student-Athletes, Sean Strehlow 2018 University of Arkansas, Fayetteville

Self-Perception Of Ncaa Division I Student-Athletes, Sean Strehlow

Theses and Dissertations

Self-perception is the level of competency at which individuals evaluate themselves in certain areas or domains (Marsh & Shavelson, 1985). An individual’s self-perceptions contribute to their global self-worth, and even predict performance (Cuellar, 2014; Harter & Neemann, 2012). Self-perception is an increasingly popular area of study, and there is a gap in the research as it pertains to college student-athletes (Harter & Neemann, 2012). This study measures self- perception scores, as well as experiences with racial discrimination, of 306 NCAA Division I student-athletes using the Self-Perception Profile for College Students (Harter & Neemann, 2012). Scores are compared across race/ethnicity and gender. Findings suggest that White student-athletes have significantly higher self-perception scores than racial minorities, and recent discrimination (discrimination experiences ...


Determinants Of Job Satisfaction And Dissatisfaction Among Practitioners Employed In Intercollegiate Sport Organizations, Ian Cooper, Chantel Heinsen, Michael Diacin 2018 University of Indianapolis

Determinants Of Job Satisfaction And Dissatisfaction Among Practitioners Employed In Intercollegiate Sport Organizations, Ian Cooper, Chantel Heinsen, Michael Diacin

Butler Journal of Undergraduate Research

The purpose of this study was to gain insight into factors that influence job satisfaction and dissatisfaction among intercollegiate athletics department employees. Factors influencing job satisfaction could impact one’s job performance and willingness to remain in a job. When employees are satisfied with their work, they are more likely to remain at their job and successfully complete tasks in association with the job (Kaltenbaugh, 2009; Dixon & Warner, 2010). In order to gain insight with regard to factors influencing job satisfaction, five individuals who were employed within intercollegiate athletics departments participated in this study. Four of the participants worked at ...


Consumer Perception Of Sport Event Sponsors, Omar Olando Brown 2018 Liberty University

Consumer Perception Of Sport Event Sponsors, Omar Olando Brown

Masters Theses

The purpose of this study is to explore sport consumer’s perceptions of sport event sponsors, specifically concerning the 2016 Rio Olympic Games. This quantitative research surveyed 119 participants, employing a 24-questions survey instrument composed of Likert type and demographic questions. The data was analyzed to answer three specific research questions. The analysis of the data indicated although respondents fully supported the Olympics and believed athletes are using the product they endorsed, they believed the products must be beneficial to athletes. The findings also indicated respondents felt it was necessary for companies to support the Olympics, however they did not ...


Modeling Resident Spending Behavior During Sport Events: Do Residents Contribute To Economic Impact?, Nola Agha, Marijke Taks 2018 University of San Francisco

Modeling Resident Spending Behavior During Sport Events: Do Residents Contribute To Economic Impact?, Nola Agha, Marijke Taks

Sport Management

The role of residents in the calculation of economic impact remains a point of contention. It is unclear if changes in resident spending caused by an event contribute positively, negatively, or not at all. Building on previous theory we develop a comprehensive model that explains all 72 possible behaviors of residents based on changes in (a) spending, (b) multiplier, (c) timing of expenditures, and (d) geographic location of spending. Applying the model to Super Bowl 50 indicates that few residents were affected, positive and negative effects were relatively equivalent, thus their overall impact is negligible. This leaves practitioners the option ...


A Theoretical Framework Of Sports Team’S Well-Being: An Integrative Perspective Of Emotional Intelligence And Equivocality On Trust And Happiness, Drew Sannes, Wooyang Kim 2018 Minnesota State University, Moorhead

A Theoretical Framework Of Sports Team’S Well-Being: An Integrative Perspective Of Emotional Intelligence And Equivocality On Trust And Happiness, Drew Sannes, Wooyang Kim

Atlantic Marketing Journal

Abstract – The purpose of this study is to develop and provide an integrative conceptual model of sports teams’ well-being to achieve a win-win situation of happiness for all stakeholders of sports teams, grounded in role theory and commitment-trust theory. We first conceptualized the well-being as an ultimate consequence by exploring sub-dimensions of happiness and provide relevant propositions linking with the respective antecedents. Second, we explored the effect of antecedents of sports team’s well-being in the spectrum of the anchor between positive and negative sides on the resultant outcomes – i.e., trust and happiness. Third, we examined the role of ...


Adoption Process For The Model Aquatic Health Code: An Example, William D. Ramos, Allison L. Fletcher, Mike Mettler, Marcus A. Yoder 2017 Indiana University - Bloomington

Adoption Process For The Model Aquatic Health Code: An Example, William D. Ramos, Allison L. Fletcher, Mike Mettler, Marcus A. Yoder

International Journal of Aquatic Research and Education

In 2014 the U.S. Centers for Disease Control and Prevention (CDC) published the first edition of the Model Aquatic Health Code (MAHC). This document represented the inaugural introduction of a federal policy guideline with a direct focus in the area of aquatic venue operation and maintenance with the sole purpose of improving the nature of public health in the field. The Indiana State Department of Health (ISDH) began the review and adoption process soon after the policy’s release. The ISDH process is proposed as one method for others to consider. The background and history of the MAHC are ...


Motivations Of Americans To Be Fans Of Non-U.S. Sports Teams, Trent Maurer 2017 St. John Fisher College

Motivations Of Americans To Be Fans Of Non-U.S. Sports Teams, Trent Maurer

Sport Management Undergraduate

This research was conducted to gain a better understanding of why American sports fans chose to follow international teams and how they consumed the international sports product. The results provided can assist sports marketers learn about the various ways to expand their business internationally and the key factors that most influence non-domestic fans. By understanding fan motivations in an international context, marketers can more effectively execute their business plans when trying to sell in foreign markets. Previous information was gathered regarding fan motivations and behavior, but little was known about fandom abroad.

The data were measured through a 13 question ...


Explaining Nba Success For Players With Varied College Experience, Cody Ashley 2017 St. John Fisher College

Explaining Nba Success For Players With Varied College Experience, Cody Ashley

Sport Management Undergraduate

The purpose of this study was to compare early career National Basketball Association (NBA) success between college basketball players who have either one year of college experience or four years of experience. This research set out to uncover if there was a substantial difference in the early performance of these categories of players in terms of specific success metrics that were outlined. With the growing trend of players leaving college after just one season of play, it was important to understand how these athletes are performing at the next level, especially in comparison to their graduate counterparts. The results of ...


Improving Communication For St. John Fisher Football, James Fiacchi 2017 St. John Fisher College

Improving Communication For St. John Fisher Football, James Fiacchi

Sport Management Undergraduate

The reason for the study conducted relates back to working to improve the St John Fisher football teams communication with its main stakeholders .I worked for the St. John Fisher football team and noticed a communication issue between the team and its main stakeholders being the parents. It caused a lot of issues that were seen working while with team so a solution in order to help these things out was something that looked needed. The communication between the team and its stakeholders was not very good.

What was done to find the best way to improve the study was ...


Barriers Of Attendance For The Syracuse Crunch, Nicholas Bovenzi 2017 St. John Fisher College

Barriers Of Attendance For The Syracuse Crunch, Nicholas Bovenzi

Sport Management Undergraduate

The main purpose of this research was to identify the different barriers that could impact attendance for the Syracuse Crunch, a minor league hockey team (AHL). The results of this study provided the Syracuse Crunch front office with information that could have the possibility of improving marketing and promotional strategies to its varying consumer database. Prior to this study, a great amount of research has been conducted that identifies the factors that contribute to one’s attendance at other professional sporting events, however, there are limited amounts of research that have looked to uncover what effects attendance at the minor ...


Domestic Violence In The National Football League, James Coyne 2017 St. John Fisher College

Domestic Violence In The National Football League, James Coyne

Sport Management Undergraduate

This study was conducted to examine the relationship that existed between domestic violence incidents involving National Football League (NFL) players and the popularity of the league. With more media coverage on players’ off the field exploits there was potential that players committing crimes as heinous as domestic violence was having an impact on how fans consumed the NFL’s products. This was initially sparked by the widely publicized incident featuring former Baltimore Ravens running back, Ray Rice. As the league struggled to figure out on how to best handle player discipline for domestic violence the public opinion of the NFL ...


Media Impact On Nfl Fans, Justin White 2017 St. John Fisher College

Media Impact On Nfl Fans, Justin White

Sport Management Undergraduate

The purpose of the study was to examine the complex relationship between NFL fans and the media in reaction to a newly hired NFL coach. The conclusions and process were important to all three groups because each group is directly affected by the others and the results. Fans can change the way they consume media and the organizations can change the way they interact with the media in an attempt to change the way the media writes about the team. It was known that media framing exists but the extent to which it exists in NFL circles had not been ...


Inducements Of Rochester Americans Fans, Alex D'Agostino 2017 St. John Fisher College

Inducements Of Rochester Americans Fans, Alex D'Agostino

Sport Management Undergraduate

The purpose of this research was to examine the factors that motivate minor league sports fans. Specifically, this research was designed to analyze the factors that influence a fan’s motivation to attend Rochester Americans games. Over the past several decades minor league sports have experienced a drastic transformation, as more elaborate promotional activity have been introduced. Extensive research has been conducted to better comprehend the inducements of minor league sports fans. Past literature has concluded that the existence of special events and merchandise giveaways significantly impact overall attendance.


Nhl Rule Changes In The Media, Brandon Caryl 2017 St. John Fisher College

Nhl Rule Changes In The Media, Brandon Caryl

Sport Management Undergraduate

The purpose of this study was to determine the impact of the media contributing to the national dialogue involving rule changes in the NHL (National Hockey League). Reporters in the media choose what is published on day to day press releases. What is released is what the consumers are taking in, using various mediums of social media, television, internet, etc. and that is the only knowledge the consumers are getting surrounding a developing story or topic.

This was an important topic to research because discussion in the media, and the way they speak on different topics and news stories is ...


Relationship Between Promotions And Attendance At Rochester Red Wings Games, Dan M. Ruehle 2017 St. John Fisher College

Relationship Between Promotions And Attendance At Rochester Red Wings Games, Dan M. Ruehle

Sport Management Undergraduate

The purpose of this research was to determine which, if any, promotions offered by the Red Wings had a stronger impact on motivating fans to attend games. The research question for the study focused on determining what relationship exists between promotional activities and attendance at Rochester Red Wings games. In the past, various studies have been done on broader motivational factors for minor league baseball attendance and the impact of specific promotional categories on MiLB attendance. The most important conclusions drawn from these studies were that promotions held on weekday games were more significant in raising attendance numbers, post-game fireworks ...


Professional Hockey Elements Attracting Fans To Ahl Games, Emma Kilmer 2017 St. John Fisher College

Professional Hockey Elements Attracting Fans To Ahl Games, Emma Kilmer

Sport Management Undergraduate

The purpose of this study was to determine the relationships between on-ice professional hockey elements and attendance at American Hockey League games. It was important to this study that the AHL was the most successful North American professional hockey league in recent years in terms of increasing attendance and in 2015-16 the league set a record for total fans attending games at around 7 million. Also, recently the NHL and consequently AHL have implemented rules to increase scoring and decrease fighting; therefore it was important to conclude if those changes resulted in changed fan motivation to attend games. It was ...


The Motivational Factors That Influence Rugby Fandom In The United States, Mark Glieco 2017 St. John Fisher College

The Motivational Factors That Influence Rugby Fandom In The United States, Mark Glieco

Sport Management Undergraduate

The purpose of this research was to understand the different factors that affect varying levels of rugby fandom. Rugby is currently very popular worldwide but faces extreme competition in the United States, especially from football. This research is important because it will help marketers and sport managers better understand fan motivation in rugby. This will allow them to better market and grow the sport in the United States to compete with American sports.

A sample of 111 participants from a small private college in New York was surveyed for this study. The survey contained primarily quantitative questions, with one open ...


An Investigation Of Challenges Women Collegiate Volleyball Coaches Face In A Male Dominated Industry, Katie M. Pennewill 2017 Indiana University of Pennsylvania

An Investigation Of Challenges Women Collegiate Volleyball Coaches Face In A Male Dominated Industry, Katie M. Pennewill

Theses and Dissertations (All)

This study investigates what challenges, if any, female collegiate women’s volleyball coaches face in a male dominated industry. Participants were selected from the National Collegiate Athletic Association based on the criteria that they are a female currently employed as head women’s volleyball coach and have has at least five years of collegiate coaching experience. The study was qualitative in nature and used a semi-structured interview approach in order to collect the data form the participants. Interview questions were formulated in order to answer the desired research questions: 1. Does gender affect these women coaches work life in regards ...


Effects Of Team Identification On Social And Emotional Adjustment At A Division Ii University, Evan A. Davis 2017 Indiana University of Pennsylvania

Effects Of Team Identification On Social And Emotional Adjustment At A Division Ii University, Evan A. Davis

Theses and Dissertations (All)

Being able to have a successful adaptation to college is crucial for a student’s success and retention. Social support and a sense of school belonging have been linked to successful adaptation which means that universities must seek ways to improve both of these in order to promote adaptation. Intercollegiate athletics has often been associated as a venue on campuses that provides students with the opportunities to develop new social connections and enhance their sense of belonging to the university through identification with their university athletic teams. Previous research has proposed that students who highly identify with a team are ...


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