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Understanding The Interdisciplinary Discipline: An Introduction To Sport Management, Calvin Nite, Natalie Bernard 2017 University of North Texas

Understanding The Interdisciplinary Discipline: An Introduction To Sport Management, Calvin Nite, Natalie Bernard

International Journal of Exercise Science

International Journal of Exercise Science 10(6): 818-822, 2017. The International Journal of Exercise Science is going to begin accepting articles for inclusion into a new sport management section of the journal. The purpose of this paper is to introduce the sport management discipline to the readership of this journal and provide an overview of the papers appearing in this special issue. Sport management as an academic discipline is concerned with issues such as organizational, managerial, economic, and marketing theories that inform the operations of different types of sport organizations. In this regard, “sport management is all management practice in ...


Evaluation Of Attitudes Toward Women’S Collegiate Athletics, Ceyda Mumcu, Gregory Greenhalgh 2017 University of New Haven

Evaluation Of Attitudes Toward Women’S Collegiate Athletics, Ceyda Mumcu, Gregory Greenhalgh

Sport Management Faculty Publications

While previous research has established a clear connection between attitudes and consumption intention for men’s spectator sports (Dwyer, 2013; Lim, Martin, & Kwak, 2010; Mahony & Howard, 1998; Mahony & Moorman, 1999; Mahony & Moorman, 2000), the attitude-consumption intention relationship has not been studied in the women’s collegiate sports context. The purpose of the current study was to investigate consumer’s attitudes towards women’s collegiate basketball, examine the impact of the components of attitude on consumers’ future consumption intentions, and assess the differences in attitude and consumption intention based on gender and past consumption behavior. Findings supported the Two-Component Model of attitude including cognitive and affective measures ...


A Study Of Golfers In Tennessee, Kelly Price-Rhea 2017 East Tennessee State University

A Study Of Golfers In Tennessee, Kelly Price-Rhea

Kelly Price-Rhea

The purpose of this study was to investigate preferred shopping behaviors of golfers in the state of Tennessee. While much research has been done on retail shopping behavior in general, little exists regarding shopping behavior in sport retail, and more specifically golf retail. While golfer behavior has been researched in other areas such as tourism, it has not been fully researched in the sport or retail literature. Since this segment of consumer spends millions of dollars per year, this study was conducted to fill the gap in the literature regarding this unique consumer. An online survey was distributed among a ...


Measuring Market Power In Professional Baseball, Basketball, Football And Hockey, Gerald T. Healy III, Jing Ru Tan, Peter Orazem 2017 Iowa State University

Measuring Market Power In Professional Baseball, Basketball, Football And Hockey, Gerald T. Healy Iii, Jing Ru Tan, Peter Orazem

Economics Working Papers

Forbes Magazine estimates of annual revenues, costs and team values for professional sports teams are used to derive market power measures for teams in four major professional sports leagues: the MLB, NBA, NHL, and the NFL. Two variants of the Lerner Index, one that reflects short-term operations for the past year and another reflecting the long-run net present value of the franchise are derived over the 2006-2016 period. Only the long-run measure provides estimates that are always consistent with theoretical requirements. Analysis of variance of long-run market power shows that local market factors and past team performance have less impact ...


Investigating The Impact Of Corporate Social Responsibility On Conative Loyalty In Collegiate Sports, Sunyoong Kim 2017 University of Arkansas, Fayetteville

Investigating The Impact Of Corporate Social Responsibility On Conative Loyalty In Collegiate Sports, Sunyoong Kim

Theses and Dissertations

Corporate social responsibility (CSR) has been an important topic in business and other disciplines due to its various benefits for both society (e.g., contributing to public health, safety, education, human rights, community well-being, environment) and organizations (e.g., attracting new customers, enhancing sales of products, developing positive brand image or reputation) (Inoue, 2011; Kim, 2015; Kotler & Lee, 2005; Smith & Westerbeek, 2007). Many consumers expect corporate organizations to demonstrate their commitments and contributions to the community (Marin, Ruiz, & Rubio, 2009; Walker & Heere, 2011). Thus, it is important to satisfy their expectations through social activities since consumers are considered as a valuable asset for many business organizations. Similarly, sporting organizations have utilized CSR activities for the communities to satisfy sport consumers’ expectations. Furthermore, sport has a positive impact on the community with unique features such as large media, public attention, star power, and positive health impacts (Buck, Lupinek, & Huberty, 2015; Ko et al., 2014; Smith & Westerbeek, 2007). Despite this, little investigation has been undertaken to examine the effects of CSR and its outcomes, as practiced by collegiate athletic departments.

The purpose of this study, therefore, was as follows: (1) to examine the influence of college sport consumers’ awareness of CSR on conative loyalty; (2) to identify the mediating effects of sport involvement and commitment in the relationship between awareness of CSR and conative loyalty.

The results of SEM revealed awareness of CSR had a positive effect on sport involvement ...


Effects Of Upward Football Reclassification On Revenues, Football Attendance, And Enrollment, Charles Bell 2017 University of Arkansas, Fayetteville

Effects Of Upward Football Reclassification On Revenues, Football Attendance, And Enrollment, Charles Bell

Theses and Dissertations

With an ever increasing chasm between the have and have nots in college athletics, athletic directors and university administrators view reclassification as a way to increase financial standing and gain valuable exposure for their school despite mixed findings by recent studies. The process of reclassification costs schools sizable financial and labor investments detracting from their academic endeavors. The schools at the highest level of collegiate football competition enjoy constant national television exposure for their school resulting in many direct and indirect benefits. A repeated measures ANOVA was utilized to assess the change in athletic department revenues, student enrollment and football ...


An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence, Benjamin Colin Cork 2017 University of Arkansas, Fayetteville

An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence, Benjamin Colin Cork

Theses and Dissertations

Currently, global sport sponsorship is a multi-billion dollar industry that continues to show strong year-to-year growth (IEG, 2016). Additionally, the current body of sport sponsorship literature has reported the effects of salient attitudinal and behavioral constructs on sponsorship effectiveness. For example, previous studies have indicated that the perceived sincerity and attitude toward a sponsor do positively effect a consumer's behavioral intentions toward a sponsor (Speed & Thompson, 2000; Biscaia, Correia, Rosado, Ross, & Maroco, 2013). Therefore, the purpose of this study is to measure consumer attitudes and behavioral intent toward sponsor, through experimental design, when exposed to one of three hypothetical sponsorship scenarios ...


Bgsu Men's Soccer Business Plan, Joseph Sullivan 2017 Bowling Green State University

Bgsu Men's Soccer Business Plan, Joseph Sullivan

Honors Projects

This honors project was an application based project performed by Joe Sullivan for the BGSU men’s soccer team. Being a business major, along with a student-athlete for the team, my project ties both of these passions together in the creation of a business plan for the team. I created and explained in detail 5 initiatives that the team can take in order to improve and grow as a program. These 5 initiatives will increase overall profitability, brand image, brand awareness, performance and overall team culture. Overall, I believe that this project details tangible action items that the team can ...


Non-Statistical Factors Present In Successful Nba Rookies, Colin R. Salisbury 2017 St. John Fisher College

Non-Statistical Factors Present In Successful Nba Rookies, Colin R. Salisbury

Sport Management Undergraduate

Becoming a successful NBA rookie is a desire of many. Athletes want to be them and coaches and GM’s want to know how to predict them. What non-statistical factors are present in successful NBA rookies? This research used secondary data to show non-statistical factors that were present in successful rookies and what kind of similarities they had. They included, conference, institution, coaching, and draft position, etc... It is important to know what a successful rookie is and if there is a correlation between draft position and rookie success. The point of this research is to show the journeys that ...


Factors That Influence Sporting Equipment Purchases, Anthony G. Lee 2017 Saint John Fisher College

Factors That Influence Sporting Equipment Purchases, Anthony G. Lee

Sport Management Undergraduate

No abstract provided.


Fandom: A Study On How College Students Selected A Favorite Professional Sports Team, Zachary R. Brown 2017 St. John Fisher College

Fandom: A Study On How College Students Selected A Favorite Professional Sports Team, Zachary R. Brown

Sport Management Undergraduate

This research aimed to uncover key factors in how college students select a favorite sports team. An important issue in today’s sport industry is recognizing fans motives for supporting their favorite sport teams. Sport managers need to better understand fan’s motives in order to address the team's needs and increase the fan base. Also, the team needs to cultivate a relationship for fan involvement to garner economic benefits. The subjects for this study were college students at St. John Fisher College. Using an online survey, the results of this uncovered that team factors were the most important ...


What Factors Affect An Athlete's Injury Reporting Decisions, Zachary Mallard 2017 St. John Fisher College

What Factors Affect An Athlete's Injury Reporting Decisions, Zachary Mallard

Sport Management Undergraduate

The purpose of this research was to find out what factors impact or have an influence on the decisions and coping behaviors athletes after they have sustained an athletic injury. Semi-structured interviews with 11 SJFC student-athletes explored their thought processes and behaviors during the process of dealing with injury. Time loss factors play a critical role in their thinking about reporting and dealing with injuries. Eligibility concerns and role on the team also shape their reporting and return to play. Throughout the entire process, athletes discussed their identity changes when coping with injuries.


Factors Contributing To Consumers Decisions To Attend A Sporting Event, Sarah Gensler 2017 St. John Fisher College

Factors Contributing To Consumers Decisions To Attend A Sporting Event, Sarah Gensler

Sport Management Undergraduate

Previous research on consumer attendance patterns has explored the impact of single factors on desired outcomes. This is problematic because people rarely have a single motive behind their decision making to attend a sporting event. This study aimed to determine which factors were the most important to college students when deciding to attend sporting events. Using a cross-sectional survey, the research found that desire for excitement, geography, and social media all had statistical significance in influencing decision making. Contradictory to existing research, on field promotions, level of fandom, and consumer emotion were not found to be tied to their decision ...


Media Constructed Retirement Articles Of Professional Baseball Players, Kevin T. Berge 2017 St. John Fisher College

Media Constructed Retirement Articles Of Professional Baseball Players, Kevin T. Berge

Sport Management Undergraduate

The career of an athlete may shape the narrative that the media uses when writing articles on that player when they retire. Many people fail to understand how the media constructs articles the way they do on Major League Baseball (MLB) players upon retirement. This research study used a mixed method approach to show how the media covers certain professional MLB players when they retire. The researcher counted how many times chosen variables were mentioned in two different articles of sixteen retired MLB players, and then extracted quotes from those articles. This study found that superstar pitchers and superstar hitters ...


Wage Penalties In Major League Baseball, Thomas Kraemer 2017 University of Massachusetts Boston

Wage Penalties In Major League Baseball, Thomas Kraemer

Honors College Theses

This study examines discrimination both by race and by foreign-born status in the context of Major League Baseball (MLB). The goal of this study is to determine if employer-based discrimination is present in MLB by looking for average differences in wages amongst groups and by looking for differences in returns to on-field output for players of different groups. MLB is an interesting industry to look for evidence of discrimination because it is one of the few industries where employee output is clear to see and compensation information is widely available, which is unusual for labor market studies. Sports is an ...


Developing Computer Vision Technology To Automate Pitch Analysis In Baseball., Mahdi Moalla 2017 University of Louisville

Developing Computer Vision Technology To Automate Pitch Analysis In Baseball., Mahdi Moalla

Electronic Theses and Dissertations

Lokator is a baseball training system designed to document pitch location while teaching pitch command, selection and sequencing. It is composed of a pitching target and a smartphone app. The target is divided into a set of zones to identify the pitch location. The main limitation of the current system is its reliance on the user's feedback. After each throw, the pitcher or the coach needs to identify and report the target's zone that was hit by the ball by just relying on the naked eye. The purpose of this thesis is to investigate the possibility of using ...


Measuring Racial Competence In Athletic Academic Support Staffs, Aquasia Thornhill 2017 University of Arkansas, Fayetteville

Measuring Racial Competence In Athletic Academic Support Staffs, Aquasia Thornhill

Theses and Dissertations

Critical Race Theory, a theoretical framework that has been gaining much recognition in sport literature, is a useful and beneficial tool in discussing race and racism. To better understand the context in which academic support staff appreciate the functionality and significance of race, the present study measures the racial competence of athletic academic support staffs. This research study explores the need to integrate a model such as Critical Race Theory that promotes “racial competency” among academic support staffs working closely with student-athletes of color, and measures Color-Blind Racial Attitudes that may have effects on the types of interactions individuals are ...


Motivation To Play Esports: Case Of League Of Legends, Yaoyao Sun 2017 University of South Carolina

Motivation To Play Esports: Case Of League Of Legends, Yaoyao Sun

Theses and Dissertations

The population of playing electronic sports has increased recently, and the most popular one is League of Legends (LoL). As a multiplayer online battle arena video game, it’s not only a game, but also a competitive electronic sport. The purpose of this study was to assess the motivations of playing League of Legends and to relate them by genders, age groups and frequency groups. The final sample comprised 111 LoL players. The study categorized 12 items into three factors: achievement, socialization and immersion. Results indicated that achievement factors were stronger motives for men than women. For different age groups ...


The Effect Of Floss Bands On Elbow Range Of Motion In Tennis Players, Kenna Hodeaux 2017 University of Arkansas, Fayetteville

The Effect Of Floss Bands On Elbow Range Of Motion In Tennis Players, Kenna Hodeaux

Theses and Dissertations

Floss bands have been used to improve ROM, restore joint mechanics, and break down adhesive tissue from previously injured musculature, however, there is limited research available and the few research studies have mixed results on the usefulness of floss bands. The purpose of this study was to investigate the effectiveness of floss bands in increasing elbow range of motion (ROM) in tennis players. Twelve elite tennis players (6 female and 6 male) participated in this randomized crossover design study. Subjects attended two separate sessions. Passive ROM measures were taken with a standard goniometer for elbow flexion and extension and forearm ...


The Oakland Nomads, Richard C. Crepeau 2017 University of Central Florida

The Oakland Nomads, Richard C. Crepeau

On Sport and Society

The announcement last week that the Oakland Raiders would, for the second time in its history, leave the city of Oakland came as a shock to no one. The synergistic relationship between the greed of the National Football League and the greed of the principal owner of the Raiders, made such a move an inevitability on the wheel of time. Such “loyalty” to the city of Oakland and its rabid football fans will not go unrewarded. Indeed, both the Raiders owner and the NFL will make out like bandits once again.


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