Sports Management Commons^™

Does Specialization Matter? An Investigation Of Female Di And Diii Soccer Players And The Pathways That Led Them To The Collegiate Level, Anne Gavett, Jase Miller, Cuyla Coogan, Kelly Burnett

Student Research & Creativity - Day of Celebration

This paper investigates whether current female collegiate soccer players decided to diversify or specialize in high school, while noting the key influential factors that impacted their decision making process. During the 2012-2013 season, a survey was completed by 114 female collegiate (DI and DIII) soccer players. The findings indicated that there is no difference between female athletes who specialized or diversified in high school in regards to playing at the collegiate level. The results from this study attempt to further clarify previous research that examines if specialization or diversification in high school is necessary to reach the collegiate level.

Fan Communities And Subgroups: Exploring Individuals' Supporter Group Experiences, Bruce David Tyler

Open Access Dissertations

The aggregate of a sport team’s fans may be viewed as a consumption community that surrounds the team and its brand (Devasagayam & Buff, 2008; Hickman & Ward, 2007). Beneath this larger consumption umbrella, smaller groups of consumers may exist (Dholakia, Bagozzi, & Pearo, 2004), such as specific supporter groups for a team. Individuals thus may identify with multiple layers of the consumption group simultaneously (Brodsky & Marx, 2001; Hornsey & Hogg, 2000). Although past researchers have studied supporter groups (Giulianotti, 1996, 1999a; Parry & Malcolm, 2004) and consumption communities (Kozinets, 2001; Muñiz & O’Guinn, 2001; McAlexander, Schouten, & Koenig, 2002), there has been limited research on the interaction among subgroups within the superordinate group.

The current study examines the American Outlaws (AO), a supporter group for the United States men’s national soccer team (USMNT). AO members belong to local AO chapters (subgroups) as well the national (superordinate) group. This structure creates multiple levels of identification and is conducive to studying the phenomenon in question. Through employing a grounded ...

The Role Of Capabilities In Innovation Adoption Decisions, Kevin Snyder

Open Access Dissertations

Successful innovations have been assumed by prior literature to ultimately be adopted by all competitors within an industry based on social explanations or economic rationale specific to the efficiency of the innovation. However, capabilities possessed by a firm can enhance or inhibit the adoption based upon their similarity to those used in the innovation. In categorizing a firm's capabilities as complementary, substitutive, or neutralizing to the innovation, this study provides an economic explanation for the role of internal capabilities in adoption decisions.

Using a sample of professional football teams adopting the West Coast Offense, I find that capabilities influence ...

A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich

UNLV Theses/Dissertations/Professional Papers/Capstones

Social media has revolutionized marketing and communication and has changed the way many organizations do business. In sports, it has facilitated fans getting closer to the action while allowing management to be strategic and more efficient with finite amount of resources. It has allowed sports to get in the business of “relationship marketing” (Gronroos, 2004). That is, when a game ends or a season comes to a close, social media allows for the fostering of long term relationships and continues to build a sense of community. The marriage of social media and relationship marketing cannot be overlooked. Whereas 30 years ...

A Positive Approach: Training Coaches To Build A Positive Motivational Climate, J. Spencer John

UNLV Theses/Dissertations/Professional Papers/Capstones

The purpose of this paper is to develop a training program for youth sport coaches focusing on a positive motivational climate, with an intended outcome to increase intrinsic motivation in youth sport participants. The coaching workshops that are available today tend to focus on teaching the fundamentals of the sport; while largely ignoring the motivational side of coaching. Pop Warner Football is the largest youth football league in the country, they have a large coach training program that focuses on drills and skill development, but fails to address positive motivation. Providing youth sport organizations with a training program that adds ...