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Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried 2017 University of New Haven

Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried

Sport Management Faculty Publications

The use of analytics has been growing throughout the sport industry. Although the concepts of analytics and big data are frequently used in the sport industry and highlighted in numerous media outlets, sport management students often do not have a strong understanding of why and how analytics are important for their future career, especially as it relates to sport marketing. This case study describes a fictitious student’s interaction with an industry professional who is an expert on Customer Relationship Management (CRM) and marketing analytics in the sport industry, and the student’s desire to be an intern in the ...


Looking Back: Synthetic Turf And Football Injuries, Allan Mazur, Jennifer Bretsch 2016 University of New Hampshire

Looking Back: Synthetic Turf And Football Injuries, Allan Mazur, Jennifer Bretsch

RISK: Health, Safety & Environment

From the Astrodome to Astro-Turf, the authors revisit the issue of sports injuries and synthetic surfaces. The first in a series of comments exploring historic risk topics.


Internship Preparedness: A Look Into The Internship Experience At St. John Fisher College, McQuade T. Milligan 2016 St. John Fisher College

Internship Preparedness: A Look Into The Internship Experience At St. John Fisher College, Mcquade T. Milligan

Sport Management Undergraduate

In the field of sport management, internships have been shown to be an important factor in the initial placement in the sport industry. Previous work has cited both design elements and the experience itself as being critical to internship success or failure. As the SJFC program requires two distinct required experiences, the purpose of this study was to explore the impact of these experiences on recent graduate’s confidence levels. Through survey data it was uncovered that participants who indicated a higher satisfaction with their final internship were more likely to end up in a career similar that of their ...


Identity Crisis Of An Athlete/Student, Kyle Joseph Hoffman 2016 St. John Fisher College

Identity Crisis Of An Athlete/Student, Kyle Joseph Hoffman

Sport Management Undergraduate

No abstract provided.


Cohesion And Factors Of Sport, Jordan T. Schofield 2016 St. John Fisher College

Cohesion And Factors Of Sport, Jordan T. Schofield

Sport Management Undergraduate

This research was done to see how player demographics and other factors of sport effect team cohesion of a soccer program at a Division III level. In this study different demographics such as year in college, transfer status, and how many years you have been playing were explored to see if they impacted the amount of cohesion on the team. Additionally, other factors of sport such as gender, coaching styles, effective student leaders, the wins and goals met as a team, and how athletes interact off the field were also taken into consideration and compared to the amount of cohesion ...


Does The Sport Industry Change The Game For Job Satisfaction?: A Case Of Triple-A Ticket Office Employees, Kaylah R. Quilty 2016 St. John Fisher College

Does The Sport Industry Change The Game For Job Satisfaction?: A Case Of Triple-A Ticket Office Employees, Kaylah R. Quilty

Sport Management Undergraduate

Business success continues to be influenced by employee job satisfaction because satisfied employees are more likely to produce quality work, stay motivated, and continue with the organization for a longer period of time. The research into job satisfaction has only gone as far as the business industry but has not yet reached the sport industry. Using the sport of baseball, interviews with ten Triple-A, International League ticket office employees uncovered there are many commonalities between the sport and business industries in terms of factors that influence job satisfaction. Therefore, sport organizations can likely utilize existing research in this area to ...


What Factors Help Decide To Report A Concussion Or Not, Anthony Finger 2016 St. John Fisher College

What Factors Help Decide To Report A Concussion Or Not, Anthony Finger

Sport Management Undergraduate

Athletes have the common issue on whether they should report a concussion or to continue to play through it. The athletes often suspect symptoms of concussions but then do not connect them to the injury concussion itself. Personal and external factors play a role in their decision making. This study looked at the St. John Fisher athletes and their decision making process on whether they report or not. The study included six football athletes and two non-football athletes, including a basketball and soccer athlete. The researcher found that athletes chose to play through their injuries and that the biggest factor ...


Warrior Health: A Study Of Female Veterans With Post-Traumatic Stress Disorder Symptoms Who Engage In Outdoor Adventure Recreation, Julia Smith 2016 Liberty University

Warrior Health: A Study Of Female Veterans With Post-Traumatic Stress Disorder Symptoms Who Engage In Outdoor Adventure Recreation, Julia Smith

Masters Theses

The purpose of this study was to show the impact of outdoor adventure recreation on female veterans who have experienced post-traumatic stress disorder (PTSD). The study followed a phenomenological approach in order to gain an overall view of what the veterans experienced, using observation and interviews in order to gather information. Conclusions showed female veterans desire female-veteran-only activities; desire relationships with fellow female veterans; and enjoy outdoor adventure recreation that includes teamwork, planned activities, and relaxation. In order to ensure the best possible avenue for PTSD health in female veterans, future research may include a focus on the impact of ...


A Comprehensive Study Of Leadership Styles And Various Factors Contributing To The Success Of Athletic Teams, Christopher P. Intoppa 2016 Southeastern University - Lakeland

A Comprehensive Study Of Leadership Styles And Various Factors Contributing To The Success Of Athletic Teams, Christopher P. Intoppa

Selected Honors Theses

This paper involved a study of leadership styles in the realm of athletics. Using literature that had been written on the subject and examinations of particularly successful coaches over time, an accurate determination of leadership styles, qualities, and characteristics that contribute to success was able to be achieved. It was concluded that transformational leadership styles are explicitly profitable when dealing with athletes at any level of athletic competition. However, it was also discovered through research that these qualities are even more valuable if paired with an authoritative style of delivering instruction, mutual respect between coaches and players, and discipline by ...


Assessing The Influence Of Sport Security Operations On The Guest Experience: Using The Delphi Method To Understand Practitioner Perspectives, Kiernan O. Gordon, William Andrew Czekanski, James A. DeMeo 2016 University of New Hampshire

Assessing The Influence Of Sport Security Operations On The Guest Experience: Using The Delphi Method To Understand Practitioner Perspectives, Kiernan O. Gordon, William Andrew Czekanski, James A. Demeo

Journal of Sport Safety and Security

Increases in sport security measures may have an influence on guests’ decisions to attend sporting events or stay longer at them if they are already present. There is currently a dearth of literature on the consequences of security measures and related technologies on the guest experience and its resultant impact on revenue generation. The current project, however, aims to be an important, initial attempt to fill this gap.

The current project involved a panel of subject matter experts currently working for a sport venue whose anchor tenant is in one of the United States’ four, major, professional sport leagues to ...


Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn 2016 Old Dominion University

Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn

Human Movement Sciences Theses & Dissertations

Sport and social media researchers have been challenged to go beyond simply analyzing the content of public social media posts, and to incorporate different critical frameworks to seek more meaningful findings about these relatively new online phenomena. This three-paper format dissertation attempts to frame interactions through sport-themed Twitter hashtags sociologically by incorporating a critical theory rarely deployed in the study of sport—the public sphere. In paper one, the study introduces a theoretical model which suggests sport consumption patterns and the unique architecture of Twitter can promote public sphere-like discourse in hashtags connected to sport. The model suggests amplifiers and ...


Throwing The Flag On Copyright Warnings: How Professional Sports Organizations Systematically Overstate Copyright Protection, Tyler McCormick Love 2016 University of Georgia School of Law

Throwing The Flag On Copyright Warnings: How Professional Sports Organizations Systematically Overstate Copyright Protection, Tyler Mccormick Love

Journal of Intellectual Property Law

No abstract provided.


Can China Protect The Olympics, Or Should The Olympics Be Protected From China?, Jennifer L. Donatuti 2016 University of Georgia School of Law

Can China Protect The Olympics, Or Should The Olympics Be Protected From China?, Jennifer L. Donatuti

Journal of Intellectual Property Law

No abstract provided.


Sentiment And Stock Returns: Anticipating A Major Sporting Event -- Online Appendix, Geoffrey C. Friesen, Brian C. Payne, Jiri Tresl 2016 University of Nebraska-Lincoln

Sentiment And Stock Returns: Anticipating A Major Sporting Event -- Online Appendix, Geoffrey C. Friesen, Brian C. Payne, Jiri Tresl

Finance Department Faculty Publications

Table 3 (Appendix): Average Daily Raw Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States and the S&P 500

Table 5 (Appendix): Average Daily Abnormal Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States

Table 6 (Appendix): Average Daily Abnormal Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States Conditioned on whether the Firm is in a Losing or Winning State

Table 7 (Appendix) : Sample Split into Size Quintiles

Table 8 (Appendix) : Characteristics of the Matched Sample and ...


Administrative Perspectives Of Stadium Alcohol Policy: Alcohol-Related Public Safety Measures In College Football Stadia, Brian E. Menaker, Beth H. Chaney, Richard Dale Sheptak Jr. 2016 Texas A & M University - Kingsville

Administrative Perspectives Of Stadium Alcohol Policy: Alcohol-Related Public Safety Measures In College Football Stadia, Brian E. Menaker, Beth H. Chaney, Richard Dale Sheptak Jr.

Journal of Sport Safety and Security

Excessive alcohol consumption remains an issue at spectator sporting events worldwide. Sound security policies are integral in dampening the impact that sporting events have on host communities, the stadium environment, and patrons of the events. This study explores the phenomenon of differing alcohol policy development and implementation at sports venues. Interviews were conducted on alcohol consumption policy enforcement and implementation at college football stadia to determine the emerging themes and resonating perceptions of facility and operations administrators at the seven National Collegiate Athletic Association (NCAA) Division I Football Bowl Subdivision (FBS) schools in the Southeastern United States. Many themes emerged ...


Evaluating Minor League Baseball Social Identity, Social Image, And Brand Equity., Christan David Hanna 2016 University of Louisville

Evaluating Minor League Baseball Social Identity, Social Image, And Brand Equity., Christan David Hanna

Electronic Theses and Dissertations

An understanding of brand equity, the value a brand adds to a product (Keller, 1993), can provide valuable information to sport managers. This is due to the fact price elasticity, competitive strength, and brand loyalty are consequences of brand equity (Keller, 2001). The degree to which fans identify with teams has been found to predict brand equity in major professional sport (Boyle & Magnusson, 2007) and major college sport (Watkins, 2014) contexts. One purpose of this study is to assess whether fan identification is predictive of brand equity in a MiLB context. Further, Lassar, Mittal, and Sharma (1995) found social image ...


The Thrill Of Victory, And The Agony Of The Tweet: Online Social Media, The Non-Copyrightability Of Events, And How To Avoid A Looming Crisis By Changing Norms, Jason Richard Sheppard 2016 University of Georgia School of Law

The Thrill Of Victory, And The Agony Of The Tweet: Online Social Media, The Non-Copyrightability Of Events, And How To Avoid A Looming Crisis By Changing Norms, Jason Richard Sheppard

Journal of Intellectual Property Law

No abstract provided.


Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq. 2016 Proskauer Rose LLP

Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq.

Journal of Intellectual Property Law

No abstract provided.


Wage Gaps In Professional Sports, Bill Elgersma 2016 Dordt College

Wage Gaps In Professional Sports, Bill Elgersma

Faculty Work: Comprehensive List

"If America actually cares about wage parity in professional athletics, the country is going to need to show up—literally."

Posting about wage and gender equity in athletics from In All Things - an online hub committed to the claim that the life, death, and resurrection of Jesus Christ has implications for the entire world.

http://inallthings.org/wage-gaps-in-professional-sports/


Examining The Application Of Experiential Learning Techniques Across Sport Management Programs, Elizabeth Sattler 2016 Illinois State University

Examining The Application Of Experiential Learning Techniques Across Sport Management Programs, Elizabeth Sattler

Theses and Dissertations

The Commission on Sport Management Accreditation (COSMA) has identified experiential learning projects as an integral element to be included in sport management curriculum (COSMA, 2016). However, often the experiential learning opportunities offered by sport management programs are limited to a required internship experience (Foster & Dollar, 2010). While internship programs have been widely accepted and implemented by sport management programs (Eagleman & McNary, 2010), there is little evidence of the implementation of other experiential learning practices within sport management programs. Consequently, the purpose of this study was to investigate the widespread application of experiential learning practices of sport management faculty.

Using Foster ...


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