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Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers 2014 Syracuse University

Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers

Syracuse University Honors Program Capstone Projects

In March of 2012, Forbes Magazine ranked the most valuable brands in all of sports. Trailing only Manchester United’s $2.235 billion valuation, the next most valuable franchises are Spain’s Real Madrid of La Liga BBVA, and Major League Baseball’s New York Yankees. As the two of the three most dominant brands in all of sports, Real Madrid and the New York Yankees are frequently mentioned in the same context as one another, but rarely discussed through more extensive market research comparing their brand management strategies. By utilizing Kevin Keller’s acclaimed Customer-Based Brand Equity model, the ...


Chhs February 2014 E-Newsletter, Dr. John Bonaguro, Dean, VaShon S. Wells, editor, College of Health and Human Services, Western Kentucky University 2014 Western Kentucky University

Chhs February 2014 E-Newsletter, Dr. John Bonaguro, Dean, Vashon S. Wells, Editor, College Of Health And Human Services, Western Kentucky University

College of Health & Human Services Publications

No abstract provided.


Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media, Frank D. LoMonte 2014 University of Maryland Francis King Carey School of Law

Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media, Frank D. Lomonte

Journal of Business & Technology Law

No abstract provided.


An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti 2013 California Polytechnic State University

An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti

Recreation, Parks, and Tourism Administration

The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results ...


Examining Official Supporter Groups: A Case Study Of The Cal Poly Men's Soccer Program, Kevin Mould 2013 California Polytechnic State University

Examining Official Supporter Groups: A Case Study Of The Cal Poly Men's Soccer Program, Kevin Mould

Recreation, Parks, and Tourism Administration

Official supporter groups are a critical component of any athletic program. One sport in which this concept is particularly apparent is soccer, a large part of the athletic culture at Cal Poly, San Luis Obispo. In order for these supporter groups to function at their highest level, they must be continually evaluated. The purpose of this study was to evaluate the official supporter groups of the Cal Poly Men’s Soccer program. Data were collected online from websites and social media outlets associated with each of Cal Poly Soccer’s official supporter groups, the Green Army and the Manglers. The ...


New Mouthguard Design With Intermediate Nickel-~Titanium And Foam Layer, Freddie Martinez 2013 University of Nevada, Las Vegas

New Mouthguard Design With Intermediate Nickel-~Titanium And Foam Layer, Freddie Martinez

UNLV Theses/Dissertations/Professional Papers/Capstones

Mouthguards help prevent orofacial injuries in many physical activities, commonly to the maxillary incisors. Mouthguards have many different properties which can be idealized. One property involves the amount of impact force the mouthguard can dissipate, commonly referred to as shock absorption. The aim of this study was to improve shock absorption capabilities beyond the protection that a mouthguard made of Ethylene Vinyl Acetate (EVA) can offer. A Nickel-Titanium (NiTi) and/or foam intermediate layer was placed between EVA. Seven configurations were fabricated at 3 different thicknesses. The configurations consisted of an intermediate layer composed of NiTi, foam, or NiTi/foam ...


Sec Football Away Game Consumption: The Roles Of Motives, Subcultural Identification, Contextual Dimensions And Destination Image In Sport Tourism, Robert Bruce Daniell 2013 University of Tennessee, Knoxville

Sec Football Away Game Consumption: The Roles Of Motives, Subcultural Identification, Contextual Dimensions And Destination Image In Sport Tourism, Robert Bruce Daniell

Doctoral Dissertations

The popularity of college football, specifically Southeastern Conference (SEC) football, is at an all-time high. Extant research analyzes consumer behavior in sport consumption settings; however, the away game sport tourist is often overlooked. Given the economic impacts associated with sport tourism, a deeper understanding of the college football sport tourist is desirable. This study utilized a research model grounded in social identity theory and motivation theory to examine the relationships among various sport consumption motives, subcultural identification, and destination image applied to SEC football away game sport tourists.

The results of the study indicate that SEC football away game sport ...


Television: The Effect It Has On Small Market Sports Franchises, Stephen Cannuli 2013 St. John Fisher College

Television: The Effect It Has On Small Market Sports Franchises, Stephen Cannuli

Undergraduate Review: a Journal of Undergraduate Student Research

"In lieu of an abstract, below is the essay's first paragraph.

Large market baseball franchises are gaining an enormous advantage over smaller market franchises and television is playing a major role in this ongoing problem. This advantage exists for a number of reasons. Most important and most talked of is the reality that large market franchises have more capital than those who make their living in the small market areas do.


The Management Of A Home: An Analysis Of Nba Arena Management Trends, Brandon Lewis 2013 California Polytechnic State University

The Management Of A Home: An Analysis Of Nba Arena Management Trends, Brandon Lewis

Recreation, Parks, and Tourism Administration

Each NBA arena holds the key to the ultimate fan experience. In order for facility managers to make sure that the arena upholds that ultimate fan experience, it is critical for NBA teams to evaluate which management trends are being best utilized to create the best fan experience possible. The purpose of this study was to examine the trends in management of NBA arenas. Data were collected from the 30 National Basketball Association franchises and operators of the 29 NBA arenas. The instrument used consisted of a checklist and a section for written notes. Results from the study indicated that ...


Predicting Chest Press Strength From A 4rm Triceps Brachii Exercise In Trained Women, Krystina Nadia Moschella 2013 University of Nevada, Las Vegas

Predicting Chest Press Strength From A 4rm Triceps Brachii Exercise In Trained Women, Krystina Nadia Moschella

UNLV Theses/Dissertations/Professional Papers/Capstones

Determining maximal strength is important when developing a resistance exercise program for trained athletes. The most frequent strength procedure used to evaluate maximum strength is the 1RM test. However, risk of injury from a 1RM test increases for the athletes, therefore a 4RM test is used in the following study. The purpose of the study is to test whether there is a linear relationship between the bench press and the triceps rope extension exercise. A secondary purpose is the development of a prediction equation for the purpose of prescribing bench press exercise loads from triceps brachii loads using a 4RM ...


Major League Soccer Case Study An Examination Into The Future Of The League, Matt Samost 2013 Syracuse University

Major League Soccer Case Study An Examination Into The Future Of The League, Matt Samost

Syracuse University Honors Program Capstone Projects

Major League Soccer has grown tremendously since its inception in 1996. The league, however, still is a work in progress. The overarching question of this case study deals with an examination into the future of the league. Will it continue to be a niche sport on the American sports landscape or will it challenge the big four leagues in the years to come? Broken into five subtopics, the case study looks to address this question by examining the league through multiple lenses in order to be able to take both an in-depth and wide look at the current condition of ...


Determinants Of Major League Baseball Player Salaries, Tyler Wasserman 2013 Syracuse University

Determinants Of Major League Baseball Player Salaries, Tyler Wasserman

Syracuse University Honors Program Capstone Projects

In 2003, Michael Lewis published Moneyball: The Art of Winning an Unfair Game, which forever changed the finances and economics of baseball. It began a movement towards using advanced statistical analysis to determine the value of baseball players, in order to build a roster that will win the most games at the lowest cost. The Moneyball movement has resulted in a multitude of new statistics to try to drill a player’s value down to one number that represents his marginal revenue product, or his individual contribution to the team’s success.

Player salaries are typically the largest cost for ...


Actual Vs. Perceived Value Of Players Of The National Basketball Association, Stephen Righini 2013 Bryant University

Actual Vs. Perceived Value Of Players Of The National Basketball Association, Stephen Righini

Honors Projects in Mathematics

Over the past few decades the media has played an increasingly large role in shaping how player effectiveness in the National Basketball Association (NBA) is perceived. Several factors have caused fans, announcers, and even NBA team management to have unintentional bias toward certain players. This study aims to utilize various formulas created by NBA statisticians, called Player Raters, to identify how efficient each NBA player actually is in comparison to the rest of the league. Data from the past 12 seasons was compiled and six Player Raters were used to place values on every NBA player since the 2000-2001 season ...


Who Is The American League Mvp On A Per Dollar Basis?, Patrick Decker 2013 Bryant University

Who Is The American League Mvp On A Per Dollar Basis?, Patrick Decker

Honors Projects in Mathematics

This study will look at the value of MLB players in the American League on a per dollar basis. It will be based on the 2011 statistics and will use a linear regression model to create a value for each player. The value will be based on a variety of statistics based upon position. For all players: age, team wins, and years in the league will be accounted for. For field players: games played, hits, runs, doubles, triples, home runs, runs batted in, walks, strike outs, stolen bases, on base percentage, slugging percentage, fielding percentage and errors will be accounted ...


Does Specialization Matter? An Investigation Of Female Di And Diii Soccer Players And The Pathways That Led Them To The Collegiate Level, Anne Gavett, Jase Miller, Cuyla Coogan, Kelly Burnett 2013 University of San Francisco

Does Specialization Matter? An Investigation Of Female Di And Diii Soccer Players And The Pathways That Led Them To The Collegiate Level, Anne Gavett, Jase Miller, Cuyla Coogan, Kelly Burnett

Student Research & Creativity - Day of Celebration

This paper investigates whether current female collegiate soccer players decided to diversify or specialize in high school, while noting the key influential factors that impacted their decision making process. During the 2012-2013 season, a survey was completed by 114 female collegiate (DI and DIII) soccer players. The findings indicated that there is no difference between female athletes who specialized or diversified in high school in regards to playing at the collegiate level. The results from this study attempt to further clarify previous research that examines if specialization or diversification in high school is necessary to reach the collegiate level.


Re-Theorizing The “Structure–Agency” Relationship: Figurational Theory, Organizational Change And The Gaelic Athletic Association, John Connolly, Paddy Dolan 2013 Dublin Institute of Technology

Re-Theorizing The “Structure–Agency” Relationship: Figurational Theory, Organizational Change And The Gaelic Athletic Association, John Connolly, Paddy Dolan

Articles

This article illustrates how the figurational sociology associated with Norbert Elias provides an alternative theoretical framework for explaining the relationship between, ‘individualorganization- society’ and organizational change, and in so doing transverses what is conceived as a false dichotomy between structure and agency. Through an historical case study of the Gaelic Athletic Association in Ireland, the ‘individual-organization-society’ relationship is conceptualized as overlapping figurations and organizational change is explained as figurational dynamics—the shifting social interdependencies between the individuals and groups comprising an organization, between that organization and other organizations, between social groups on a higher level of integration and competition. In ...


A Compensating Differential Approach To Valuing The Social Benefit Of Minor League Baseball, Nola Agha, Dennis Coates 2013 University of San Francisco

A Compensating Differential Approach To Valuing The Social Benefit Of Minor League Baseball, Nola Agha, Dennis Coates

Sport Management

This research utilizes a compensating differential framework to measure the social benefits of minor league baseball teams. Consistent with findings at the major league level, individual housing observations from 138 metropolitan areas between 1993 and 2005 show that affiliated teams are associated with a significant 5.7% increase in rents in mid-sized markets ranging from 0.4 to 1.4 million people. On the other hand, independent teams and stadiums are associated with insignificant effects on rents. The positive effect of affiliated minor league teams suggests they are a valuable urban amenity that can contribute to local quality of life.


A Review Of The Policy Development Processes That Relate To The Inclusion Of People With A Disability In Sport : Some Western Australian Evidence, Helen Cunningham 2013 Edith Cowan University

A Review Of The Policy Development Processes That Relate To The Inclusion Of People With A Disability In Sport : Some Western Australian Evidence, Helen Cunningham

Theses: Doctorates and Masters

In the late 1960s, there was a major change in social policy and legislation in developed countries that improved the rights and opportunities for people with a disability in all aspects of society, including sport. In 1992, in concert with the general acceptance of the social model of disability, Australia enacted legislation making it illegal to discriminate against a person with a disability; this encouraged their inclusion into the community (Australian Sports Commission, 2005; Doll-Tepper, 1999; Thomas & Smith, 2009).

In order to meet the obligations of anti-discrimination legislation, Australian sport organisations became active in preparing policy frameworks to guide and develop programs to improve access and hence participation by people with a disability. Much of the literature has focussed on constraints to sport participation, but few studies have reported the influence on, or outcome of, these policy development processes on sport generally, or on the inclusion of people with a disability at a club level. By examining those Western Australian sport organisations identified as active in providing opportunities in their respective sports for people with a disability, this study aimed to address this gap in inclusion research.

This study reviewed the process of policy development used by Western Australian State Sport Associations (SSA) and investigated the influence this process had on the inclusion of people with a disability in sport at a club level. A qualitative methodological approach was chosen with semistructured interviews (with SSA and club representatives) and document analyses of state and national sport organisation (NSO) policies that related to the inclusion of people with a disability. Purposive selection of the initial study participants, SSAs, was used to identify those actively attempting to include people with disabilities in their sports. Representatives from clubs which were known to be inclusive were also identified during the semi-structured interviews with the SSA cohort. This approach focused on the experiences of those who were actively involved in the policy development process, as well as those active in the delivery of programs for people with a disability. The personal knowledge and experience revealed by all who were interviewed, was analysed using content analysis, and the relevant policy documents from the national and state sport organisations were analysed by matrix analysis.

The findings reveal that the SSA and NSO policy documents that relate to the inclusion of people with a disability in sport have similar content; however, the policy development processes vary, and do not follow the theoretical policy development frameworks suggested in the literature. There are many variables ...


Ksp Polonia Warszawa’S Financial Problems – Analysis Of Liquidity And Debt, Elżbieta Marcinkowska 2013 SelectedWorks

Ksp Polonia Warszawa’S Financial Problems – Analysis Of Liquidity And Debt, Elżbieta Marcinkowska

Journal of Entrepreneurship, Management and Innovation JEMI

Financial liquidity is one of the most important areas of running business operations. Each entity must keep it at an adequate level. Lack of financial liquidity is the main factor leading to bankruptcy of companies. The analysis of liquidity and debt verifies the ability of an entity to pay current liabilities and also confirms the company’s ability to survive on the market. Based on the results of the analysis of liquidity and debt the management should therefore prepare liquidity management strategy. The article is based on the available financial statements of KSP Polonia Warszawa Sportowa Spółka Akcyjna and presents ...


Ambush Marketing In Poland Before The 2012 European Football Championship, Marcin Gębarowski 2013 SelectedWorks

Ambush Marketing In Poland Before The 2012 European Football Championship, Marcin Gębarowski

Journal of Entrepreneurship, Management and Innovation JEMI

Activities belonging to ambush marketing (parasite marketing) are more and more widely undertaken with regard to subsequent, huge sports events. Therefore, this article analyzes the scope of using this form of promotion in the period that preceded the 2012 European Football Championship. A reference has been made to Poland – a country which was a co-host of the championship. On the Polish market, owners of many brands performed actions that aimed at “stealing” image effects which should be achieved only by official sponsors who support such huge tournament (which is considered to be one of the three greatest sports events all ...


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