Open Access. Powered by Scholars. Published by Universities.®

E-Commerce Commons

Open Access. Powered by Scholars. Published by Universities.®

757 Full-Text Articles 612 Authors 285,543 Downloads 66 Institutions

All Articles in E-Commerce

Faceted Search

757 full-text articles. Page 1 of 15.

Impact Of Internet And Social Media On Organisational Change Of Otc Medicines Marketing Management, Vasja Roblek 2015 SelectedWorks

Impact Of Internet And Social Media On Organisational Change Of Otc Medicines Marketing Management, Vasja Roblek

Vasja Roblek

Pharmaceutical companies have been forced to change their approach to selling over-the-counter (OTC) medicines because of the increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An organisational adaptation has to cope with the changes in the OTC drug market is required because of the widespread use of the internet and social media. The increased importance of digital media for marketing has convinced the OTC medical industry to include the use of social media in its customer relationship management strategy. Qualitative research on the impact ...


One Of The Best Online Poker Destinations For Players In Indonesia, christina shiva 2015 SelectedWorks

One Of The Best Online Poker Destinations For Players In Indonesia, Christina Shiva

christina shiva

Situs Poker Online Indonesia – mukapoker.net is a trusted online poker locales in Indonesia. As a Trusted Online Poker Sites utilize a neighborhood bank in every exchange your store and withdrawal of stores. Trusted Online Poker Sites offer every one of you the comfort in betting, with an expert staff that is constantly prepared to serve 24 hours of your store and withdrawal exchanges every day in a brief while to make a solid webpage today.


Progressive Trust Formation Within The South African Fresh Produce Industry Through The Use Of Self-Service Technologies, Justy Range, Awie C. Leonard PhD 2015 University of Pretoria

Progressive Trust Formation Within The South African Fresh Produce Industry Through The Use Of Self-Service Technologies, Justy Range, Awie C. Leonard Phd

The African Journal of Information Systems

When using self-service solutions to deliver services the challenge is to retain the trust of the end user. This is specifically the case when dealing with end users in the fresh produce market environment. This sector has not seen the adoption of self-service technologies specifically in southern Africa. In this paper we propose a model to enhance our understanding of trust formation using self-service technologies. A qualitative research approach, based on a case study was followed to create the model. This case study offers insight into how the dynamics of the product, supporting services and the technology shapes trust forming ...


Cluster Analysis Of Young Online Consumers In Indian Context, Dipanjay Jayant Bhalerao, Dr.B. V. Kamble 2015 Indira Institute of Management, Pune

Cluster Analysis Of Young Online Consumers In Indian Context, Dipanjay Jayant Bhalerao, Dr.B. V. Kamble

Dipanjay Jayant Bhalerao

Indian online retail industry is growing at a scorching pace since last decade and expected to grow to become the largest online consumer market by 2025. In this context the present demography, which is clearly led by the youth at 65% of the total population, will play a vital role in the boost of online retail industry in India. This research aims at mapping the young Indian consumers with the application of cluster analysis. The study found two major types of consumer segments i.e. social and convenience oriented cluster (SCOC) and price and affordability conscious cluster (PACC). The study ...


7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye 2015 University of Nebraska-Lincoln

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.


How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye 2015 University of Nebraska-Lincoln

How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.


Free To Play: Mobile Gaming And The Precipitous Rise Of Freemium, Craig Heier 2015 St. John Fisher College

Free To Play: Mobile Gaming And The Precipitous Rise Of Freemium, Craig Heier

Undergraduate Review: A Journal of Undergraduate Student Research

With the abundance of games that enter the App Store marketplace, developers struggle to compete for the user’s attention and potential download. Unlike traditional console-games, mobile-based consumers tend to be more apprehensive towards purchasing an app or a game if they are unable to trial it beforehand. These factors have contributed to the freemium business model becoming the face of the mobile gaming industry.


Design, Programming, And User-Experience, Kaila G. Manca 2015 University of Connecticut - Storrs

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices ...


Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye 2015 University of Nebraska

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change ...


Standing Out From The Competition Through Marketing: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Standing Out From The Competition Through Marketing: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Standing Out From the Competition Through Marketing."


Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Marketing and Your Small Business."


Effective Networking: A Key Success Factor For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Effective Networking: A Key Success Factor For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!


Connecting With Others Brings Business Success: Are You Engaged? A Guide To Effective Networking For Small Business Owners., Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Connecting With Others Brings Business Success: Are You Engaged? A Guide To Effective Networking For Small Business Owners., Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!


Conceptual Model Of Website Design Elements That Influences Credibility And Trustworthiness, Karthikeyan Umapathy, Chris LaValley 2015 University of North Florida

Conceptual Model Of Website Design Elements That Influences Credibility And Trustworthiness, Karthikeyan Umapathy, Chris Lavalley

Karthikeyan Umapathy

In today’s competitive environment, it is important for web designers to understand what design elements are essential for attracting visitors, making the visitor trust the website, and perform intended actions like placing an order and revisiting the site. Trustworthiness of a website heavily relies on a good first impression and visitor’s visual perception of the user interface. Therefore, the focus of this research is to investigate the effects of visual design elements on trustworthiness of a site. In this research-in-progress paper, we develop a conceptual model to depict the relationships among website design elements and trustworthiness. This conceptual ...


Information Technology Valuation: A Strategy And Risk Based Approach, Jordan D. Gray 2015 University of Redlands

Information Technology Valuation: A Strategy And Risk Based Approach, Jordan D. Gray

Undergraduate Honors Theses

This paper will look at the valuation of information technology in a new light. It will look to incorporate information technology strategy and risk components into a final valuation that can be used to more accurately identify potential risks, costs, and strategic resource allocation to different parts of IT. The revised information technology valuation model is built upon several key aspects of IT and business models currently in use. The analysis, deconstruction, and combination of these models is the base for further analysis in the revised IT valuation model.


Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally 2015 California Polytechnic State University - San Luis Obispo

Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally

Journalism

The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.

A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.

Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain ...


Peer-To-Peer File Sharing As User Rights Activism, Michael A. Gunn 2015 University of Western Ontario

Peer-To-Peer File Sharing As User Rights Activism, Michael A. Gunn

Western Journal of Legal Studies

The pre-digital marketplace is no longer sustainable. With the imposition of digital rights management restrictions on the distribution of media, the Internet cannot promote intellectual freedom. Peer-to-peer file sharing technology helps expose the work of artists and authors to a much wider audience than previously possible. This provides an opportunity for more sales and a greater number of successful artists and authors. Yet corporate copyright owners continue to propagate the “piracy” label to discredit the idea of open access channels. This paper argues that as information professionals, librarians are in a position to promote policy change that revolutionizes the political ...


Jokowarino.Com Tempat Berbagi Informasi Mengenai Pertanian Indonesia, link variasi 2015 nothing

Jokowarino.Com Tempat Berbagi Informasi Mengenai Pertanian Indonesia, Link Variasi

link variasi

Jokowarino.com Tempat Berbagi Informasi Mengenai Pertanian Indonesia


The Eco-Sustainable Initiative: A Case Study In And Evaluation Of Eco-Labeling, Chiara Dorigo 2015 Pomona College

The Eco-Sustainable Initiative: A Case Study In And Evaluation Of Eco-Labeling, Chiara Dorigo

Pomona Senior Theses

This paper reviews the significance of eco-labeling as a green consumption practice, and more broadly as a form of everyday environmentalism. It uses a random sample of 50 eco-labelers from an online database to analyze the current eco-labeling landscape and evaluate the business model of an emerging eco-labeling startup called the Eco-Sustainable Initiative (ESI). Conclusions include recommendations for ESI before its launch, and implications of ESI’s merits and shortcomings for the eco-labeling landscape at large.


A Web Personalization Artifact For Utility-Sensitive Review Analysis, Long Flory Mrs. 2015 VIRGINIA COMMONWEALTH UNIVERSITY

A Web Personalization Artifact For Utility-Sensitive Review Analysis, Long Flory Mrs.

Theses and Dissertations

Online customer reviews are web content voluntarily posted by the users of a product (e.g. camera) or service (e.g. hotel) to express their opinions about the product or service. Online reviews are important resources for businesses and consumers. This dissertation focuses on the important consumer concern of review utility, i.e., the helpfulness or usefulness of online reviews to inform consumer purchase decisions. Review utility concerns consumers since not all online reviews are useful or helpful. And, the quantity of the online reviews of a product/service tends to be very large. Manual assessment of review utility is ...


Digital Commons powered by bepress