E-Commerce Commons^™

Millennials’ Perception Towards Adaption And Intention Of M-Banking: Experience From A Developing Country, Noman Hasan, Md. Shahed Mahmud, Abdul Gaffar Khan, Reshma Pervin Lima, Shiblu Miah

Journal of Global Business Insights

In recent years, m-banking has been developed rapidly around the world. The research aims to measure millennials’ perception towards adaption and intention of m-banking from a developing country’s perspective. A PLS-SEM modeling approach was performed to test the hypothetical model. The empirical results reveal that perceived ease of use, perceived security and privacy, and perceived cost significantly affect the millennials’ attitude to adopt m-banking. In contrast, perceived usefulness and perceived self-efficacy have an insignificant effect. Furthermore, attitude towards adopting m-banking significantly impacts adoption and intention among millennials. Practical and theoretical implications have been identified based on the study results.

A Reviews Of Women's Outfit E-Commerce Models Using Feature Selection Techniques, Hadeer Mohamed Bekhet, Mona Nasr, Rasha Elnaggar

Future Computing and Informatics Journal

The rapid growth of e-commerce has transformed how consumers shop for fashion, including women's outfits. This study presents a comprehensive evaluation of women's outfit e-commerce models through the lens of feature selection technique. understanding customer sentiments is critical in today's marketing landscape, it provides firms with insights into how customers perceive their products and/or services and offers suggestions on how to enhance their offerings. This study aims to decipher the relationship between various characteristics in customer reviews on a women's clothing e-commerce site. Additionally, it classifies each review to determine whether it recommends the reviewed product or not, and whether …

The Role Of Augmented Reality In Improving Brand Attitude Through Perceived Enjoyment, Widyastuti Widyastuti

Journal of Marketing and Consumer Behaviour in Emerging Markets

Augmented Reality is a technology that is commonly used by businesses to market their products. The technology allows customers to test products online in order to deliver a more enjoyable purchasing experience. The study is aimed at investigating the impact of vividness and perceived informativeness, as a characteristic of AR, on brand attitude through perceived enjoyment. There are 204 respondents chosen using purposive sampling technique. They are women who used Augmented Reality when purchasing cosmetics online. The study used a path analysis with the assistance of Amos software. According to the findings, perceived enjoyment can strengthen the influence of vividness …

Optimal Policies And Heuristics To Match Supply With Demand For Online Retailing, Qiyuan Deng, Xiaobo Li, Yun Fong Lim, Fang Liu

Research Collection Lee Kong Chian School Of Business

Problem definition: We consider an online retailer selling multiple products to different zones over a finite horizon with multiple periods. At the start of the horizon, the retailer orders the products from a single supplier and stores them at multiple warehouses. The retailer determines the products’ order quantities and their storage quantities at each warehouse subject to its capacity constraint. At the end of each period, after random demands in the period are realized, the retailer chooses the retrieval quantities from each warehouse to fulfill the demands of each zone. The objective is to maximize the retailer’s expected profit over …

The Impact Of Human-Ai Relationship Perception On Voice Shopping Intentions, Marisa Tschopp, Kai Sassenberg

Human-Machine Communication

In the emerging field of voice shopping with quasi-sales agents like Amazon's Alexa, we investigated the influence of perceived human-AI relationships (i.e., authority ranking, market pricing, peer bonding) on (voice-)shopping intentions. In our cross-sectional survey among experienced voice shoppers, we tested hypotheses specifically differentiating voice shopping for low- and high-involvement products. The results emphasized the importance of socio-emotional elements (i.e., peer bonding) for voice shopping for high-involvement products. While calculative decision-making (i.e., market pricing) was less relevant, the master-servant relationship perception (i.e., authority ranking) was important in low-involvement shopping. An exploratory analysis of users’ desired benefits of voice shopping reinforces …

Assessing Smart Nation Singapore As An International Model For Ai Responsibility, Philip L. Frana

International Journal on Responsibility

While AI and other smart technologies greatly contribute to material aspects of well-being, there are concerns that they threaten quality of life in Singapore. Smart technologies and digital governance have freed up labor for activities where human empathy and understanding are unique and indispensable, but also threaten to undermine human dignity and accountability. This paper undertakes a comprehensive assessment of Singapore as an international model for AI responsibility from the perspective of the history and philosophy of technological governance. It examines the evolution of regulatory frameworks, ethical considerations, and key legal documents and social initiatives shaping the nation’s approach to …

Method Of Product Placement In Computer Games. Qualitative Research Amongst Polish Players, Magdalena Hofman-Kohlmeyer

Journal of Marketing and Consumer Behaviour in Emerging Markets

Nowadays, new technologies enable practitioners to create brand experience in the virtual world of computer games. Marketers use product placement to reach potential and current customers. In the meantime, computer games have become an attractive medium because they attract an increasingly wider audience of different genders and various age groups. Therefore, an important issue is to know and systematize current methods of brand placement in computer games. For the purpose, the author carried out 20 in-depth interviews with players of chosen computer games, Second Life, Euro Truck Simulator 2 and The Sims. According to the analysis, it can be distinguished …

Mediating Effect Of Mobile Banking Trust On Information And System Quality, Marko Van Deventer

Journal of Marketing and Consumer Behaviour in Emerging Markets

In the context of mobile banking services, trust emerges as a pivotal factor influencing both the acceptance and utilisation of these services, significantly shaping customers' confidence in their usage. Existing literature proposes that trust operates as a mediator in the connection between customers' perceptions of the quality of information and the overall system in mobile banking.

This study aimed to investigate whether trust acts as a mediating variable in the relationship between information and system quality within the mobile banking experiences of Generation Y customers in the South African banking sector. Employing a descriptive research design, the study distributed self-administered …

Digital Currencies And Macroeconomic Performance: A Global Perspective, Tirimisiyu F. Oloko, Ahamuefula E. Ogbonna, Idris A. Adediran

Bulletin of Monetary Economics and Banking

In this study, we explore the IS-LM-BP framework in analysing the effect of digital currencies on macroeconomic performance from a global perspective. We augment the global macroeconomic dataset by Mohaddes and Raissi (2020) with digital currencies, and analyse the relationship between 2010Q1 and 2019Q4. Overall, we find digital currencies to have significantly positive short-run and no long-run impact on global output, inflation rate, interest rate, and equity stock return. Our results suggest that digital currencies have enhanced global macroeconomic performance, on average. Thus, we recommend that appropriate regulations, rather than an outright ban on digital currencies, should be implemented.

Sea Turtle Conservation At Tortuguero: A Case On How To Turn An Ecological Challenge Into A Collaborative Opportunity For Research, Education Outreach, And Business Development, Minh Q. Huynh, Jose Noguera, Roldán A. Valverde

Southwestern Business Administration Journal

This paper provides an overview of sea turtle research and conservation at Tortuguero. The conservation work began in 1950 and is still active. How did this effort to conserve sea turtles get started and how did this process help turn an ecological challenge into a global collaborative initiative? This case is not just about sea turtle conservation, but more importantly it is about approaching a complex problem from multiple perspectives and finding innovative ways to mitigate the problem. Though the focus is on sea turtles, the process, approach, and experience learned from this case can be adapted for guidance in …

Target: How A Top Retailer Overseas Global Sourcing Challenges, Gloria Clarissa

Journal of Global Awareness

As one of the largest and most distinguished retailers in the United States, Target Corporation has faced a multitude of global sourcing challenges, as well as other internal and external issues. Through research, Target’s implementation of several processes and systems can be analyzed to explore how it counters the ever-changing market and global supply chains. This includes analyses of its history, business model, supply chain components, and value chains. In conclusion, this comprehensive study provides valuable insights into Target Corporation’s business operations, market positioning, supply chain management, and challenges. By capitalizing on opportunities and fortifying its brand promise, Target has …

Unveiling Paradoxes: The Unforeseen Impact Of Content Moderation Policies In E-Commerce, Brandon Holle, Hang Nguyen, Suman Basuroy

Faculty Scholarship Symposium

In the dynamic digital marketplace, content moderation policies, specifically those addressing 'review bomb' removal, are designed to improve customer experience, nurture consumer trust, and enhance firm performance. However, our comprehensive research, comprising three studies utilizing real-world field data analyzed through regression discontinuity-in-time design and experimental investigations, reveals a surprisingly striking paradox. In contrast to their intended benefits, these policies yield an unexpected adverse impact on user behavior, the e-commerce platform, and listed product performance, resulting in a significant 27.25% drop in total users for products on the e-commerce platform. Drawing from expectancy disconfirmation theory, we uncover the mechanism underpinning this …

E-Commerce Internship At Coretrex, Noah Mrok

Information Systems Undergraduate Honors Theses

E-commerce is changing the digital world as we know it, and it is an important part of our daily lives as it influences our behaviors as consumers. In this paper, I will describe the complicated nature of e-commerce through the lens of my personal experience at CoreTrex, an e-commerce agency based in Rogers, Arkansas. E-commerce has transformed how businesses connect with consumers and how consumers connect back with businesses. From its early stages as smaller online marketplaces to its current state as a much more complex virtual ecosystem, e-commerce has undergone many changes due to technological advancements and changing consumer …

Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford

Apparel Merchandising and Product Development Undergraduate Honors Theses

The buying and selling of goods online (e-commerce) has grown significantly in recent years and will continue to grow (Grand View Research, 2023). E-commerce platforms serve as an alternative environment to brick-and-mortar stores, providing customers with the opportunity to make impulse purchases. Due to this, it is important to understand the reasons why people make impulse purchases online. The purpose of this study was to examine the driving factors behind impulse purchase patterns within e-commerce platforms. Using the stimulus-organism-response theory, this study examined the impact of consumer characteristics and external stimulus on consumer’s impulse purchase behavior. In particular, the study …

Understanding Young Adult Consumers’ Attitudes And Intentions Towards Showrooming Behavior, Juliana Catherine Marconi

Graduate Theses and Dissertations

With the rapid advancement in information technologies, retailers integrate omnichannel marketing strategies to provide consumers with low prices, good products, and unique shopping experiences. Omnichannel retailing brings changes to consumer decision-making processes. Consumers use all channels (online and offline) simultaneously at the same time during the product search, purchase, and aftersales stages. Some consumers prefer to check out a product in a brick-and-mortar store, but purchase it online. This is referred to as showrooming. Since the COVID-19 pandemic has increased the use of mobile devices and smartphones in shopping, consumers search e-commerce sites using mobile devices while they shop in …

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

New Geographies Of Electronic Commerce: An Appraisal Of Omni-Channel Strategies In The United States Grocery Industry, Connor Reed

Doctoral Dissertations

This body of doctoral research investigates the unique geography of e-commerce [electronic commerce] offerings among major grocery chains in the contiguous United States. Prior research has made efforts to understand the demographic and spatial dynamics that may influence consumers’ decision to shop online or in-store. Far less emphasis, however, has been placed on how firms have made key strategic decisions across space regarding e-commerce. This work leverages spatial econometric modeling and machine learning to understand how the characteristics of trade areas inform grocery chains’ decisions about whether to offer pickup, delivery, both, or no offering at a given store location. …

Data-Driven Forecasting For Effective Demand Management In The E-Commerce Ecosystem, Chirag Pandey

Electronic Theses, Projects, and Dissertations

This culmination project investigated and analyzed the impact of factors influencing sales forecasting models in the e-commerce ecosystem. The research questions are: Q1) To what extent are sales forecasting models in the e-commerce ecosystems influenced by customer demographic variables such as gender, age, and geographic locations? Q2) To what extent are sales forecasting models in the e-commerce ecosystems influenced by product specific factors? The datasets used were from Kaggle, and the Worldometer websites. The findings are: Q1) Individuals aged '55 or over' significantly impact total sales in both the USA and Brazil. Male consumers consistently accounted for a higher proportion …

The Effects Of Covid-19 On The Mobile Payment Banking System, Sydney Mason

Senior Honors Theses

This study includes an examination of the effect of the Coronavirus (COVID-19) pandemic on electronic payment apps. Ever since the pandemic caused a global shutdown, the banking industry was forced to adjust their usual operations and adopt new technological advancements that would allow for contactless payment. Consumers, worried about contracting the virus through the physical exchange of currency, resorted to utilizing payment apps. This contributed to the increase in electronic payment usage. This research addresses the effect of COVID-19 on three different electronic payment apps, Venmo, PayPal, and Zelle. A comparative longitudinal analysis shows the increase in total transactions from …

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus

Atlantic Marketing Journal

The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …