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Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao 2016 Nevsehir Haci Bektas Veli University

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after ...


E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair McClure, Soo Hyun Kim 2016 University of Georgia

E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim

Atlantic Marketing Journal

This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating ...


Engagement And The Moderating Role Of Presence Within A Video Game Experience, Stef G. Nicovich, Silvia L. Martin 2016 Lynchburg College

Engagement And The Moderating Role Of Presence Within A Video Game Experience, Stef G. Nicovich, Silvia L. Martin

Atlantic Marketing Journal

Abstract

This study looks to explore the role presence plays in the link between narrative comprehension and engagement. To explore these relationships we will first present an overview of presence research to date, followed by an exploration of narrative engagement with an emphasis on narrative comprehension. We then test these relationships within the context of a video game experience and present results and implications for researchers.

In order to test these relationships we devised an experiment using a popular computer game. The above research questions were tested by running a moderated regression where the degree of narrative comprehension was regressed ...


The Gold Standard And The Transmission Of Business Cycles: 1833-1933, James R. Lothiam, Wallace E. Huffman 2016 Iowa State University

The Gold Standard And The Transmission Of Business Cycles: 1833-1933, James R. Lothiam, Wallace E. Huffman

Wallace Huffman

Descriptions of the gold standard have stressed two very different aspects of that monetary system. Modern observers, concerned with high and rising rates of inflation, have written enthusiastically, and often nostalgically, of the longer-term price stability that existed during the gold standard era. Many other economists during the past century and a half, however, have rendered a less kindly judgment, emphasizing instead the frequent and sometimes severe business contractions that characterized the period as well as the substantial shorter and intermediate-term swings in the price level.


Gunungpoker.Com Agen Poker Online Tanpa Robot, situs 88oke 2016 niagapoker

Gunungpoker.Com Agen Poker Online Tanpa Robot, Situs 88oke

situs 88oke

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KONTES SEO GUNUNGPOKER.COM AGEN POKER ONLINE TANPA ROBOT, POKER ONLINE,
mengadakan SEO Kontes atau Kontes SEO yang akan di mulai pada tanggal 01 ...


Bandar Blackjack Online Saat Ini, wong gilo 2016 agen online

Bandar Blackjack Online Saat Ini, Wong Gilo

wong gilo

Better akan mencari sebuah cara agar permainan yang mereka mainkan bisa dimenangkan dengan mudah. Memang sangat benar sekali kalau seorang better ingin mendapatkan kemenangan harus mampu mencari sebuah cara untuk bisa memang.

Cara yang bisa anda gunakan bisa apa saja, yang penting tidak menyalahi aturan dalam sebuah permainan. Sama halnya dengan permainan judi online, setiap better judi online memiliki peraturan yang ada. Dengan begitu para better bisa bermain dengan baik dan bisa mendapatkan keuntungan yang berlimpah.

POKER224.COM AGEN DOMINO ONLINE TERPERCAYA SERTA AGEN BANDAR KIU ONLINE INDONESIA Kalau kita berbicara mengenai permainan judi online yang populer, salah satunya adalah ...


Changing The Industry, Spotify, Seth A. Carver 2016 University of Tennessee, Knoxville

Changing The Industry, Spotify, Seth A. Carver

University of Tennessee Honors Thesis Projects

No abstract provided.


Equilibrium, Gabriel Leiner 2016 University of Southern California

Equilibrium, Gabriel Leiner

Gabriel Leiner

No abstract provided.


Equilibrium, Gabriel Leiner 2016 University of Southern California

Equilibrium, Gabriel Leiner

Gabriel Leiner

No abstract provided.


Security Risk And Social Presence In E-Commerce, Amy I. Wright 2016 Butler University

Security Risk And Social Presence In E-Commerce, Amy I. Wright

Butler Journal of Undergraduate Research

The object is to investigate the relationship between consumers’ sense of security of a store and their purchasing intention from the store. This was investigated by evaluating how perceptions of security vary among pure play websites with no social presence on the one hand and with social presence on the other; and click and mortar websites with no social presence on the one hand, and social presence on the other. It was also investigated by evaluating how social presence might mitigate the risk of security perceived by consumers. The research method included a scenario given to each participant which requires ...


Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues 2016 California Polytechnic State University, San Luis Obispo

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts ...


Can We Predict The Winner In A Market With Network Effects? Competition In Cryptocurrency Market, Neil Gandal, Hanna Halaburda 2016 Tel Aviv University

Can We Predict The Winner In A Market With Network Effects? Competition In Cryptocurrency Market, Neil Gandal, Hanna Halaburda

Hanna Halaburda

We analyze how network effects affect competition in the nascent cryptocurrency market. We do so by examining early dynamics of exchange rates among different cryptocurrencies. While Bitcoin eventually dominates this market, our data suggest no evidence of a winner-take-all effect early in the market. Indeed, for a relatively long period, a few other cryptocurrencies competing with Bitcoin (the early industry leader) appreciated much more quickly than Bitcoin. The data in this period are consistent with the use of cryptocurrencies as financial assets (popularized by Bitcoin), and not consistent with winner-take-all dynamics. Toward the end of our sample, however, things change ...


Pebruari 29 2016, Thomas Pinckney 2016 Universite de 7 Novembre a Carthage

Pebruari 29 2016, Thomas Pinckney

Thomas Pinckney

Pastinya anda seluruh telah tidak asing lagi menggunakan kata permainan poker224.com agen domino online terpercaya serta agen bandar kiu online indonesia. Bila kita lihat, definisi judi Domino Online Uang Asli ini bis anda cari sendiri di internet. Jikalau kita kupas istilah judi Domino Online Uang Asli, judi Domino Online Uang Asli atau domino ini ialah Judi Online yg dilakukan memainkan game Domino Online Uang asli.  Tentunya pada wilayah anda, sering anda akan melihat beberapa orang sedang bermain Domino Online Uang Asli secara sembunyi sembunyi.
Memang sangat benar sekali jikalau Domino Online Uang Asli memakai nomor  yg dipesan secara offline ...


Bring On The Broadband: A Case For Regional Centres In Australasia, William Smart, George Coles 2016 Southern Cross University

Bring On The Broadband: A Case For Regional Centres In Australasia, William Smart, George Coles

George M Coles

The need and processes of implementing a broadband network into isolated communities and its economic, social and environmental impact for Australia and its neighbours are discussed in this paper. Results of Case Studies conducted to identify needs and challenges of the project are given to build a case for government support for the project. The benefits to communities in the region, Australia and worldwide are highlighted. Lessons for political agenda building and implementation of Government can be drawn from this article.


Raj Rajaratnam: Cheater, Alicia Baker 2016 Ursinus College

Raj Rajaratnam: Cheater, Alicia Baker

Richard T. Schellhase Essay Prize in Ethics

No abstract provided.


E-Government Initiatives Case Study: New Models For Success, Douglass P. Smith 2016 Emporia State University

E-Government Initiatives Case Study: New Models For Success, Douglass P. Smith

International Journal of Applied Management and Technology

This case study examines the efforts of a mid-tier, cabinet-level state agency to transform its constituency services to be more effective using information technology. The agency, based in a rural Midwestern state, faced increased scrutiny to raise accuracy, lower wait times, decrease expenditures, increase constituency satisfaction, and expand services to the state. To meet these challenges, the agency conducted a series of meetings to determine best possible opportunities for change and decided that technology solutions, which supported their business vision of the future, would be the foundation for that change. Redesigning core organizational processes—using several technologies such as e-commerce ...


It Governance-An Integrated Framework And Roadmap: How To Plan, Deploy And Sustain For Improved Effectiveness, Gad J. Selig 2016 University of Bridgeport

It Governance-An Integrated Framework And Roadmap: How To Plan, Deploy And Sustain For Improved Effectiveness, Gad J. Selig

Journal of International Technology and Information Management

The issues, opportunities and challenges of effectively managing and governing an organization’s Information Technology (IT) demands, investments and resources has become a major concern of the Board and executive management in enterprises on a global basis. A rapidly growing number of organizations have become increasingly dependent on a broad array of technologies to manage and grow their businesses. IT is an integral part of most organizations today and will certainly become more critical in the future. This paper proposes a comprehensive and integrated IT governance framework and roadmap which identifies the appropriate current and emerging best practices methodologies for ...


Choice Of Agile Methodologies In Software Development: A Vendor Perspective, Sriram Rajagopalan, Saji K. Mathew 2016 Indian Institute of Technology Madras

Choice Of Agile Methodologies In Software Development: A Vendor Perspective, Sriram Rajagopalan, Saji K. Mathew

Journal of International Technology and Information Management

The purpose of this research was to develop understanding about how vendor firms make choice about agile methodologies in software projects and their fit. Two analytical frameworks were developed from extant literature and the findings were compared with real world decisions. Framework 1 showed that the choice of XP for one project was not supported by the guidelines given by the framework. The choices of SCRUM for other two projects, were partially supported. Analysis using the framework 2 showed that except one XP project, all others had sufficient project management support, limited scope for adaptability and had prominence for rules.


Usability Test Of Personality Type Within A Roommate Matching Website: A Case Study, Mrinalini Shekhawat, Shilpa Deshmukh, Gabriel Monroy, Anupriya Tiwari, Xiaoyun He, Heechang Shin, Yuan Hong, Haibing Lu 2016 Santa Clara University

Usability Test Of Personality Type Within A Roommate Matching Website: A Case Study, Mrinalini Shekhawat, Shilpa Deshmukh, Gabriel Monroy, Anupriya Tiwari, Xiaoyun He, Heechang Shin, Yuan Hong, Haibing Lu

Journal of International Technology and Information Management

We designed and built a roommate matching website, exclusively for students, which allow students to have a central point in which they can meet credible roommate candidates, search for verified housing, and easily reach out to these individuals to further their relationship, and eventually share living space. Our website aims to allow a user to search for compatible roommates not just by living habits, but by tying in the personality of candidates in reference to their own personality type. This type of personality matching in conjunction with a standard behavioral survey is the basis of the algorithm used for roommate ...


Enhancing The Use Of Web 2.0 Technologies In Higher Education: Students’ And Lectures’ Views, Razep Echeng, Abel Usoro 2016 University of the West of Scotland

Enhancing The Use Of Web 2.0 Technologies In Higher Education: Students’ And Lectures’ Views, Razep Echeng, Abel Usoro

Journal of International Technology and Information Management

Learning quality enhancement with Web 2.0 tools needs good implementation framework and lessons from best practice. However, there is not much research on what constitutes best practice in the implementation of Web 2.0 in learning activities. This research seeks to fill this gap by seeking the views of students and lecturers on increased adoption of Web 2.0 social tools in learning activities. The research reports on the quantitative and qualitative study carried out in UK. This research reveals that improved learning experience with the use of Web 2.0 tools in higher education is positively related to ...


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