Online Store Atmospherics: Development Of A Gender-Neutral Measure, 2014 University of Tennessee, Knoxville
Online Store Atmospherics: Development Of A Gender-Neutral Measure, Wanmo Koo
The study was designed to explore store atmospheric cues currently employed by online retailers. The specific research goals were to establish a comprehensive taxonomy of online store atmospheric cues; and to develop a gender-neutral measurement of online store atmospheric cues identified through qualitative and quantitative approaches.
The study generated an initial item pool via literature review and a focus group interview, and personal interviews were conducted to identify possible online store atmospheric cues and classify items into the identified online store atmospheric cues. A pretest (n = 192) was conducted to initially purify items, and the main study (n = 1751) was ...
Targeted Advertising, Platform Competition And Privacy, 2014 SelectedWorks
Targeted Advertising, Platform Competition And Privacy, Henk Lm Kox, Bas Straathof, Gijsbert Zwart
Henk LM Kox
Targeted advertising can benefit consumers through lower prices for access to websites. Yet, if consumers dislike that websites collect their personal information, their welfare may go down. We study competition for consumers between websites that can show targeted advertisements. We find that more targeting increases competition and reduces the websites' profits, but yet in equilibrium websites choose maximum targeting as they cannot credibly commit to low targeting. A privacy protection policy can be beneficial for both consumers and websites. If consumers are heterogeneous in their concerns for privacy, a policy that allows choice between two levels of privacy will be ...
Future Of Payment Platforms, 2014 California Polytechnic State University
Future Of Payment Platforms, Salim Benjamin Youssefzadeh
Master's Theses and Project Reports
With the vast increase in smartphones, there have been an increasing number of opportunities growing in the app industry. One in particular is the way we deal with money. There are huge overheads in the current payment systems around the world particularly in the United States, many of which include large transaction fees. Many new businesses have grown to solve these inefficiencies and create a new platform that provides a new user experience, security, and convenience among many other things. However, many of these platforms are still centralized, making them more susceptible to attacks. This thesis goes over the various ...
The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, 2014 California Polytechnic State University
The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran
The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data ...
Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), 2014 California Polytechnic State University
Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason
The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.
This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty ...
The Future Of Bitcoin: Mapping The Global Adoption Of World’S Largest Cryptocurrency Through Benefit Analysis, 2014 University of Tennessee, Knoxville
The Future Of Bitcoin: Mapping The Global Adoption Of World’S Largest Cryptocurrency Through Benefit Analysis, James K. Darlington Iii
University of Tennessee Honors Thesis Projects
No abstract provided.
Alternative Revenues: A Quantitative Study On In-App Purchases, 2014 University of Tennessee, Knoxville
Alternative Revenues: A Quantitative Study On In-App Purchases, John X. Qiu
University of Tennessee Honors Thesis Projects
No abstract provided.
The Economic And Behavioral Success Of Riot Games In An Undifferentiated Video Game Market, Maxine J. Yakobi
Maxine J Yakobi
The vast success of Riot Games is relatively undisputed amongst financial analysts as well as online communities despite there being little information publicly available that specifically addresses how their game has differentiated itself in a homogenous market. Additionally, there is little information that addresses the opportunity cost of paying money for components within this specific server for advantages within the game. I believe there to be something functionally unique about Riot’s business in particular that allows for it to acquire steady fiscal growth from people investing their money into effectively a “free” online game and I would like to ...
The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, 2014 University of Nebraska - Lincoln
The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard
Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research
Blogs are an influential social media platform and a powerful marketing tool (Hsu & Tsou, 2011). A corporate fashion blog is an online product community. Online product communities established by retailers enable customers to interact with the company as well as amongst themselves (Nambisan & Watt, 2011). Online communities are a social space wherein relationships and ties are formed among the members and a common set of values and norms are established and shared (Nambisan & Watt, 2011).
The objective of this study was threefold. First it explored what factors shape readers’ intention to browse products on blogs. Based on a literature review ...
Future-Focused Leadership: Three Mega-Trends Influencing Distance Learning, 2014 University of Nebraska - Lincoln
Future-Focused Leadership: Three Mega-Trends Influencing Distance Learning, Connie I. Reimers-Hild
Kimmel Education and Research Center - Faculty & Staff Publications
While many continue to question the skyrocketing costs and value of a college education, future-focused leaders are recreating learning experiences by blending technology with the human experience. What does the future of distance learning look like, taste like and feel like? It can be difficult to predict the future of education as the world continues to evolve at an increasingly rapid pace; however, distance learning administrators can use a future-focused leadership approach, which includes examining megatrends, to plan for the future. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this paper is to ...
Are Online Pharmacy Prices Really Lower In Mexico?, 2014 University of Texas at El Paso
Are Online Pharmacy Prices Really Lower In Mexico?, Thomas M. Fullerton Jr., Adam G. Walke
Departmental Papers (E & F)
Empirical research on international pharmaceutical prices has uncovered numerous interesting commonalities and differences across international markets. This study examines price differences for brand name medicines sold over the Internet in the United States and Mexico. Web sites in both countries advertise their services in English and price their products in dollars. Sample data for 50 topselling medicines are from October 2011 for equal dosages on a per unit basis, exclusive of shipping fees, handling charges, and taxes. For a few medicines, the savings available to consumers who purchase them from companies in Mexico are very large. For most medicines in ...
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, 2014 California Polytechnic State University
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues ...
Impact Of Corporate Social Responsibility On Otc Medicines Consumers, 2014 SelectedWorks
Impact Of Corporate Social Responsibility On Otc Medicines Consumers, Vasja Roblek
In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the second model show that the consumer trust also has a significant effect on virtual brand loyalty (dependent variable). Model 3 was developed by including consumer perception of corporate social responsibility (CSR) and consumer trust as independent predictor variables and virtual brand loyalty ...
Brand Valuation Of Intangible Assets: Hot Topics Of 2014, 2014 SelectedWorks
Brand Valuation Of Intangible Assets: Hot Topics Of 2014, Scott D. Hakala
Scott D Hakala
Outline of Topics and Points made during a Webinar on Brand Valuation. The discussion includes some comments on issues with brand valuation and the do's and don'ts for such valuation analyses.
Response To Questions In The First White Paper, 'Modernizing The Communications Act', 2014 University of Pennsylvania Law School
Response To Questions In The First White Paper, 'Modernizing The Communications Act', Randolph J. May, Richard A. Epstein, Justin (Gus) Hurwitz, Daniel Lyons, James B. Speeta, Christopher S. Yoo
The House Energy and Commerce Committee has begun a process to review and update the Communications Act of 1934, last revised in any material way in 1996. As the Committee begins the review process, this paper responds to questions posed by the Committee that all relate, in fundamental ways, to the question: "What should a modern Communications Act look like?"
The Response advocates a "clean slate" approach under which the regulatory silos that characterize the current statute would be eliminated, along with almost all of the ubiquitous 'public interest' delegation of authority found throughout the Communications Act. The replacement regime ...
(Wp 2014-01) Is Bitcoin The 'Paris Hilton' Of The Currency World? Or Are The Early Investors Onto Something That Will Make Them Rich? [Updated Version], Abdur Chowdhury
Economics Working Papers
The bitcoin phenomenon, and the technological innovation that made it possible, is interesting - but for investors large and small, the more pertinent question is whether they should buy the digital currency or avoid it. We analyze a bitcoin investment from the standpoint of an investor with a diversified portfolio using both in-sample and out-of-sample settings. Within the in-sample setting, bitcoin does not yield added value to investors with utility function consistent with the mean-variance setting. On the other hand, they do offer diversification benefits to investors with negative exponential and power utility functions. However, these benefits are not preserved in ...
Speculative Tech: The Bitcoin Legal Quagmire & The Need For Legal Innovation, 2014 University of Maryland Francis King Carey School of Law
Speculative Tech: The Bitcoin Legal Quagmire & The Need For Legal Innovation, Paul H. Farmer Jr.
Journal of Business & Technology Law
No abstract provided.
Food Imports Under Foreign Exchange Constraints In The Cfa’S Franc Zone Of Sub-Saharan Africa (Ssa), 2014 University of Kentucky
Food Imports Under Foreign Exchange Constraints In The Cfa’S Franc Zone Of Sub-Saharan Africa (Ssa), Seydina Ousmane Sene
Theses and Dissertations--Agricultural Economics
To respond to the high imported food prices in their domestic markets, net food importing countries in the Communauté Financière Africaine (CFA) zone are adjusting their import tariffs and homologate domestic prices of imported commodities such as rice, wheat, maize, and sugar. This research uses a multivariate specification of error correction model (VECM) of estimation to investigate the link between food imports, world price index of rice, wheat, maize and sugar, real effective exchange rates, domestic food production, GDP, and trade openness in the short and long run. The data are on each homogenous commodity from 1969 to 2012 ...
Locality V. Online Travel Company: Does The Bell Finally Toll For Quill Corp. V. North Dakota, 2014 University of Maryland Francis King Carey School of Law
Locality V. Online Travel Company: Does The Bell Finally Toll For Quill Corp. V. North Dakota, Jaan Rannik
Journal of Business & Technology Law
No abstract provided.
How Do Consumers Use Social Shopping Websites? The Impact Of Social Endorsements, 2014 University of Kentucky
How Do Consumers Use Social Shopping Websites? The Impact Of Social Endorsements, Pei Xu
Theses and Dissertations--Business Administration
Social endorsements are user-generated endorsements of products or services, such as “likes” and personal collections, in an online social platform. We examine the effect of prior social endorsements on subsequent users’ tendency to endorse or examine a product in a social shopping context, where a social platform connect consumers and enable a collaborative shopping experience. This research consists of two parts. In part I, we identify two ways prior social endorsements can affect subsequent user behavior: as a crowd endorsement, which is an aggregate number of endorsements a product receives for anyone who comes across the product, and as a ...