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Standing Out From The Competition Through Marketing: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Standing Out From The Competition Through Marketing: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Standing Out From the Competition Through Marketing."


Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Marketing and Your Small Business."


Connecting With Others Brings Business Success: Are You Engaged? A Guide To Effective Networking For Small Business Owners., Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Connecting With Others Brings Business Success: Are You Engaged? A Guide To Effective Networking For Small Business Owners., Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!


Effective Networking: A Key Success Factor For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye 2015 North Dakota State University

Effective Networking: A Key Success Factor For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!


Information Technology Valuation: A Strategy And Risk Based Approach, Jordan D. Gray 2015 University of Redlands

Information Technology Valuation: A Strategy And Risk Based Approach, Jordan D. Gray

Undergraduate Honors Theses

This paper will look at the valuation of information technology in a new light. It will look to incorporate information technology strategy and risk components into a final valuation that can be used to more accurately identify potential risks, costs, and strategic resource allocation to different parts of IT. The revised information technology valuation model is built upon several key aspects of IT and business models currently in use. The analysis, deconstruction, and combination of these models is the base for further analysis in the revised IT valuation model.


Peer-To-Peer File Sharing As User Rights Activism, Michael A. Gunn 2015 University of Western Ontario

Peer-To-Peer File Sharing As User Rights Activism, Michael A. Gunn

Western Journal of Legal Studies

The pre-digital marketplace is no longer sustainable. With the imposition of digital rights management restrictions on the distribution of media, the Internet cannot promote intellectual freedom. Peer-to-peer file sharing technology helps expose the work of artists and authors to a much wider audience than previously possible. This provides an opportunity for more sales and a greater number of successful artists and authors. Yet corporate copyright owners continue to propagate the “piracy” label to discredit the idea of open access channels. This paper argues that as information professionals, librarians are in a position to promote policy change that revolutionizes the political ...


Jokowarino.Com Tempat Berbagi Informasi Mengenai Pertanian Indonesia, link variasi 2015 nothing

Jokowarino.Com Tempat Berbagi Informasi Mengenai Pertanian Indonesia, Link Variasi

link variasi

Jokowarino.com Tempat Berbagi Informasi Mengenai Pertanian Indonesia


Rating Determinants Factored In E-Commerce Decision-Making, Juheng Zhang, M. Riaz Khan, Dachuan Shih 2015 Department of Operations and Information Systems, University of Massachusetts Lowell, Lowell, MA, 01854

Rating Determinants Factored In E-Commerce Decision-Making, Juheng Zhang, M. Riaz Khan, Dachuan Shih

International Journal of Applied Management and Technology

The user-generated content (UGC) Web sites are gaining popularity for a wide range of media content, such as news, blogs, forums, and open-source software. Instead of relying on information on company Web sites, users benefit by reading reviews written on UGC Web sites by consumers. Online evaluations are usually informative and reduce the information asymmetry. This study examines the problem where UGC can be expedient for online hotel booking. It investigates the relationship between the ratings obtained from the TripAdvisor.com reviewers and the hotel price levels in the United States, outside the United States, and top 20 hotels and ...


Changing The Way Posts Operate, Jacob Johnsen 2014 Ipostes

Changing The Way Posts Operate, Jacob Johnsen

Jacob Johnsen, MSc

The first part of the book describes how the market is changing and identifies some of the key factors influencing these changes; the second section then explores what kind of leadership is needed in this context, where collaboration is essential and no business stands by itself. Needless to say, posts do not just need to think differently but also to change the way that they operate, which is explored in the third section; the whole culture of the posts needs to change and that is not achieved easily or quickly, as can be seen in the fourth section. Section five ...


Online Store Atmospherics: Development Of A Gender-Neutral Measure, Wanmo Koo 2014 University of Tennessee - Knoxville

Online Store Atmospherics: Development Of A Gender-Neutral Measure, Wanmo Koo

Doctoral Dissertations

The study was designed to explore store atmospheric cues currently employed by online retailers. The specific research goals were to establish a comprehensive taxonomy of online store atmospheric cues; and to develop a gender-neutral measurement of online store atmospheric cues identified through qualitative and quantitative approaches.

The study generated an initial item pool via literature review and a focus group interview, and personal interviews were conducted to identify possible online store atmospheric cues and classify items into the identified online store atmospheric cues. A pretest (n = 192) was conducted to initially purify items, and the main study (n = 1751) was ...


Targeted Advertising, Platform Competition And Privacy, Henk LM Kox, Bas Straathof, Gijsbert Zwart 2014 CPB Netherlands Bureau for Economic Policy Analysis

Targeted Advertising, Platform Competition And Privacy, Henk Lm Kox, Bas Straathof, Gijsbert Zwart

Henk LM Kox

Targeted advertising can benefit consumers through lower prices for access to websites. Yet, if consumers dislike that websites collect their personal information, their welfare may go down. We study competition for consumers between websites that can show targeted advertisements. We find that more targeting increases competition and reduces the websites' profits, but yet in equilibrium websites choose maximum targeting as they cannot credibly commit to low targeting. A privacy protection policy can be beneficial for both consumers and websites. If consumers are heterogeneous in their concerns for privacy, a policy that allows choice between two levels of privacy will be ...


The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran 2014 California Polytechnic State University - San Luis Obispo

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran

Graphic Communication

The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data ...


Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason 2014 California Polytechnic State University - San Luis Obispo

Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason

Graphic Communication

The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.

This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty ...


Future Of Payment Platforms, Salim Benjamin Youssefzadeh 2014 California Polytechnic State University – San Luis Obispo

Future Of Payment Platforms, Salim Benjamin Youssefzadeh

Master's Theses and Project Reports

With the vast increase in smartphones, there have been an increasing number of opportunities growing in the app industry. One in particular is the way we deal with money. There are huge overheads in the current payment systems around the world particularly in the United States, many of which include large transaction fees. Many new businesses have grown to solve these inefficiencies and create a new platform that provides a new user experience, security, and convenience among many other things. However, many of these platforms are still centralized, making them more susceptible to attacks. This thesis goes over the various ...


The Future Of Bitcoin: Mapping The Global Adoption Of World’S Largest Cryptocurrency Through Benefit Analysis, James K. Darlington III 2014 University of Tennessee, Knoxville

The Future Of Bitcoin: Mapping The Global Adoption Of World’S Largest Cryptocurrency Through Benefit Analysis, James K. Darlington Iii

University of Tennessee Honors Thesis Projects

No abstract provided.


Alternative Revenues: A Quantitative Study On In-App Purchases, John X. Qiu 2014 University of Tennessee - Knoxville

Alternative Revenues: A Quantitative Study On In-App Purchases, John X. Qiu

University of Tennessee Honors Thesis Projects

No abstract provided.


The Economic And Behavioral Success Of Riot Games In An Undifferentiated Video Game Market, Maxine J. Yakobi 2014 Scripps College

The Economic And Behavioral Success Of Riot Games In An Undifferentiated Video Game Market, Maxine J. Yakobi

Maxine J Yakobi

The vast success of Riot Games is relatively undisputed amongst financial analysts as well as online communities despite there being little information publicly available that specifically addresses how their game has differentiated itself in a homogenous market. Additionally, there is little information that addresses the opportunity cost of paying money for components within this specific server for advantages within the game. I believe there to be something functionally unique about Riot’s business in particular that allows for it to acquire steady fiscal growth from people investing their money into effectively a “free” online game and I would like to ...


The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard 2014 University of Nebraska-Lincoln

The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Blogs are an influential social media platform and a powerful marketing tool (Hsu & Tsou, 2011). A corporate fashion blog is an online product community. Online product communities established by retailers enable customers to interact with the company as well as amongst themselves (Nambisan & Watt, 2011). Online communities are a social space wherein relationships and ties are formed among the members and a common set of values and norms are established and shared (Nambisan & Watt, 2011).

The objective of this study was threefold. First it explored what factors shape readers’ intention to browse products on blogs. Based on a literature review ...


Future-Focused Leadership: Three Mega-Trends Influencing Distance Learning, Connie I. Reimers-Hild 2014 University of Nebraska-Lincoln

Future-Focused Leadership: Three Mega-Trends Influencing Distance Learning, Connie I. Reimers-Hild

Kimmel Education and Research Center - Faculty & Staff Publications

While many continue to question the skyrocketing costs and value of a college education, future-focused leaders are recreating learning experiences by blending technology with the human experience. What does the future of distance learning look like, taste like and feel like? It can be difficult to predict the future of education as the world continues to evolve at an increasingly rapid pace; however, distance learning administrators can use a future-focused leadership approach, which includes examining megatrends, to plan for the future. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this paper is to ...


How Corporations Use Social Media: An Exploratory Study, Victor Khachatryan 2014 Pace University

How Corporations Use Social Media: An Exploratory Study, Victor Khachatryan

Honors College Theses

This paper explores the role of social media in increasing a company’s brand equity and strengthening its customer relationships. The data collected consists of three case studies of major American companies, two interviews with Brazilian entrepreneurs, and a survey conducted to start-up companies in the New York City area. The paper then concludes that the use of social media by businesses, leads to a positive relationship with brand equity and improved customer relationships. Nevertheless, further research is required to see how other factors interact with brand equity and customer relationships to get a better understanding of social media and ...


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