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The Relationship Between B2b E-Procurement Types And The Purchasing Portfolio: An Empirical Study, Dothang Truong 2015 Embry-Riddle Aeronautical University

The Relationship Between B2b E-Procurement Types And The Purchasing Portfolio: An Empirical Study, Dothang Truong

Dothang Truong, Ph.D.

No abstract provided.


Economic Features Of The Internet And Network Neutrality, Nicholas Economides 2015 New York University

Economic Features Of The Internet And Network Neutrality, Nicholas Economides

Nicholas Economides

We discuss the issue of a possible abolition of network neutrality and the introduction of paid prioritization by residential broadband access networks. We show that, in short run analysis where bandwidth is fixed, and in the absence of congestion, network neutrality tends to maximize total surplus. When an ISP violates network neutrality and invests the extra profits to bandwidth expansion, the presence of more bandwidth alleviates the allocative distortion, and can even reverse it. We also discuss the network neutrality issue under the assumption of congestion, and characterize the set of utility functions for which network neutrality is optimal, as ...


Trustworthiness In Mhealth Information Services: An Assessment Of A Hierarchical Model With Mediating And Moderating Effects Using Partial Least Squares (Pls), Shahriar Akter 2015 University of Wollongong

Trustworthiness In Mhealth Information Services: An Assessment Of A Hierarchical Model With Mediating And Moderating Effects Using Partial Least Squares (Pls), Shahriar Akter

Shahriar Akter

The aim of this research is to advance both the theoretical conceptualization and the empirical validation of trustworthiness in mHealth (mobile health) information services research. Conceptually, it extends this line of research by reframing trustworthiness as a hierarchical, reflective construct, incorporating ability, benevolence, integrity, and predictability. Empirically, it confirms that partial least squares path modeling can be used to estimate the parameters of a hierarchical, reflective model with moderating and mediating effects in a nomological network. The model shows that trustworthiness is a second-order, reflective construct that has a significant direct and indirect impact on continuance intentions in the context ...


Gradual Changes In Repeat Customers' Adoption Behavior Toward Responses To Mobile Direct Mail Coupon Promotions, Shahriar Akter 2015 University of Wollongong

Gradual Changes In Repeat Customers' Adoption Behavior Toward Responses To Mobile Direct Mail Coupon Promotions, Shahriar Akter

Shahriar Akter

Service businesses record the number of visitors as a measure of the performance of their business. However, summarized observations such as the total number of visits per month provide little insight on individual-level visiting behavior. In addition, behavior may change over time, especially in a swiftly changing environment induced by mobile promotions. This paper presents an individual level model for shop visiting behavior based on data of a beauty salon. The model focuses on gradual changes toward responses to mobile direct mail (DM) coupons based on the shop visit interval (SVI) of the beauty salon. This means that as someone ...


Quality Modeling In Healthcare: A Study Of Mhealth Service, Shahriar Akter 2015 University of Wollongong

Quality Modeling In Healthcare: A Study Of Mhealth Service, Shahriar Akter

Shahriar Akter

No abstract provided.


Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumption, Shahriar Akter 2015 University of Wollongong

Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumption, Shahriar Akter

Shahriar Akter

This chapter investigates the changes in customers’ responses to mobile direct mail (DM) coupons on the shop visit probability (SVP) of a beauty parlor. Two experiments were carried out to examine the promotional effects of mobile DM coupons. The first experiment, conducted in 2004, compared mobile DM coupons with postcard DM coupons. The mobile DM coupons were found to have no effect on SVP, although positive effects were observed for postcard DM coupons. The second experiment, conducted in 2005 with three types of mobile DM coupons, compared the responses of new customers with those of repeat customers. The results varied ...


Exploring Loyalty In Mobile Information Services: The Role Of Sound Amusements, Shahriar Akter 2015 University of Wollongong

Exploring Loyalty In Mobile Information Services: The Role Of Sound Amusements, Shahriar Akter

Shahriar Akter

The aim of this research is to explore consumer loyalty in mobile amusement information services, using a behaviors-atisfaction‐ loyalty framework. Among many different frameworks of satisfaction‐loyalty, we investigated the impact of ‘use behavior’ on ‘satisfaction’ and that of ‘satisfaction’ on ‘loyalty,’ which results in a strong support of the existing model. It confirms that, on both paths, there are significant associations between a latent variable and a measurement variable of stronger amusement element than that of weaker ones. The results show that amusement contains seven types of measurement variables (i.e., E‐mail, SMS, MMS, Music, Ringtones, Video Streaming ...


Serving The Poor By Marketing Information, Developing A Sustainable Village Phone Model In Bangladesh, Shahriar Akter, Jay Rajasekera, Mahfuzur Rahman 2015 University of Wollongong

Serving The Poor By Marketing Information, Developing A Sustainable Village Phone Model In Bangladesh, Shahriar Akter, Jay Rajasekera, Mahfuzur Rahman

Shahriar Akter

Wireless technologies have created an unprecedented opportunity for rural customers in the developing world to solve their communication and information problems in an instantaneous, interactive and customised way. The framework of the study focuses on existing mobile village phone model in Bangladesh and suggests ways to make it sustainable through mobile information services marketing. The study has treated ‘village phone’ as a cost effective and interactive channel through which various information services can be marketed to serve customers in the rural settings.


Mhealth- An Ultimate Platform To Serve The Unserved, Shahriar Akter 2015 University of Wollongong

Mhealth- An Ultimate Platform To Serve The Unserved, Shahriar Akter

Shahriar Akter

Objectives: To summarize major current developments and research in the field of mobile health (mHealth) services. Methods: Reports on the unique characteristics of mHealth platform and its role in delivering health services to the resource poor settings. Also, it evaluates different mHealth applications and identifies key success factors and challenges. Results and Conclusion: mHealth, based on the most ubiquitous and widely accepted technology, offers an unprecedented opportunity to serve the unserved by right time medical information services. There is growing evidence that it has already transformed healthcare delivery in many resource poor settings through its low cost, high reach and ...


Continuance Of Mhealth Services At The Bottom Of The Pyramid: The Roles Of Service Quality And Trust, Shahriar Akter, Pradeep Ray, John D'Ambra 2015 University of Wollongong

Continuance Of Mhealth Services At The Bottom Of The Pyramid: The Roles Of Service Quality And Trust, Shahriar Akter, Pradeep Ray, John D'Ambra

Shahriar Akter

Continued usage of information systems (or, IS continuance) has proven to be a critical success parameter for ICT implementation at the top of the global economic pyramid. However, there are few studies which have explored continued IS usage at the bottom of the economic pyramid (BOP) though it represents the majority of the world’s population. To fill this knowledge gap, this study develops an mHealth continuance model at the BOP framing the impact of two post adoption expectation beliefs (i.e., perceived service quality and perceived trust). This study extends ECM (expectation confirmation model) perspective synthesizing the extant literature ...


Understanding The Nonlinear And Conditional Effects Of Trust For Effective Customer Retention --The Role Of E-Commerce Institutional Contexts, H Zou, Israr Qureshi, Yulin Fang, Kai Lim, Elaine Ramsey, Patrick McCole 2015 City University of Hong Kong

Understanding The Nonlinear And Conditional Effects Of Trust For Effective Customer Retention --The Role Of E-Commerce Institutional Contexts, H Zou, Israr Qureshi, Yulin Fang, Kai Lim, Elaine Ramsey, Patrick Mccole

Elaine Ramsey

No abstract provided.


Virtual Credit Card Processing System, Geraldine Gray, Karen Church, Tony Ayres 2015 Dublin Institute of Technology

Virtual Credit Card Processing System, Geraldine Gray, Karen Church, Tony Ayres

The ITB Journal

The virtual credit card processing system is an e-business system we have developed which provides a secure and universal mechanism for making purchases over the Internet. The system uses Remote Method Invocation (RMI), Java Server Pages (JSP), Java Servlets and Java Database Connectivity (JDBC). We also look at the possibility of implementing the system using the Web Services architecture.


Web Site Localization In The Chinese Market, Chen Ho, Mike CHAO, Nitish SINGH, Chin Chun, Vincent HSU, Yifeng, Nancy CHEN, Jenyi CHAO 2015 Baruch College, City University of New York, United States

Web Site Localization In The Chinese Market, Chen Ho, Mike Chao, Nitish Singh, Chin Chun, Vincent Hsu, Yifeng, Nancy Chen, Jenyi Chao

Prof. CHEN Yifeng, Nancy

After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.


Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash 2015 University of Nebraska-Lincoln

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

Theses from the College of Journalism and Mass Communications

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses ...


B2c E-Commerce Logistic Channel Structure In China, Jiashi Liu, Zhongliang Guan, Xiang Xie 2015 School of Economics and Management, Beijing Jiaotong University, Beijing, 100044, China

B2c E-Commerce Logistic Channel Structure In China, Jiashi Liu, Zhongliang Guan, Xiang Xie

jiashi george liu

The B2C e-commerce is fast developed in China, but the logistic activities are relatively lagged behind. So many of the B2C ecommerce corporations choose to run the logistic service on their own. The advantages and disadvantages of carrying on self-built logistic service are discussed. The research is to illustrate the choice of B2C corporations to carry on logistics service in China and to show the reason why choosing tree topology logistic network could be cost saving.


Defining Your Own Sustainable Future, Jacob Johnsen 2015 SelectedWorks

Defining Your Own Sustainable Future, Jacob Johnsen

Jacob Johnsen, MSc

How do you create – and maintain – an attractive service portfolio, and how to compete in a shifting environment? In our changing world, survival is not a question of size, speed or coverage. You must be adaptive. Posts can find out where to adapt, by examining the changes in customer behaviour, changing demands and technological achievements. Volumes are shifting from letters to packets, and so far, courier companies have taken market share from posts. Jacob Johnsen looks at the current changes and gives some guidelines on how to set up pointers for an ever-changing direction.


Defining Your Own Sustainable Future, Jacob Johnsen 2015 Selected Works

Defining Your Own Sustainable Future, Jacob Johnsen

Jacob Johnsen, MSc

How do you create – and maintain – an attractive service portfolio, and how to compete in a shifting environment? In our changing world, survival is not a question of size, speed or coverage. You must be adaptive. Posts can find out where to adapt, by examining the changes in customer behaviour, changing demands and technological achievements. Volumes are shifting from letters to packets, and so far, courier companies have taken market share from posts. Jacob Johnsen looks at the current changes and gives some guidelines on how to set up pointers for an ever-changing direction.


Perceived Value E-Ticketing As Sports Entertainment Options, Amber A. Smith-Ditizio 2015 Kennesaw State University

Perceived Value E-Ticketing As Sports Entertainment Options, Amber A. Smith-Ditizio

Atlantic Marketing Association Proceedings

Through the advantages of online and electronic ticketing services, the sporting entertainment industry has been able to increase the production and effectiveness of their customer relation management department. While simultaneously minimizing and perfecting the current concerns of electronic ticketing such as; costs, safety measures to both consumers and companies, delivery modes, comparisons to traditional ticket services, and technological sophistication. An empirical study of business professionals in the Pittsburgh, Pennsylvania metropolitan area revealed that age, amount of disposable income, and education were not predictive of the degree of customer satisfaction derived from the use of e-ticketing for sports events, possibly pointing ...


Branding Gender In Sport: A Visual-Rhetorical Analysis Of The Branding Of Roller Derby, Tylean Coleman, Jon Littlefield 2015 Dalton State College

Branding Gender In Sport: A Visual-Rhetorical Analysis Of The Branding Of Roller Derby, Tylean Coleman, Jon Littlefield

Atlantic Marketing Association Proceedings

Branding a sport has a significant effect on its reception by the public, particularly for sports that are newer or for which consumer awareness is less. Hence, how a sport is positioned to potential spectators will likely play a key role in its success. Roller derby has been a part of American cultural landscape since the 1880’s and took its modern form during the Great depression. Historically, it involved women competing for points circling a flat track, and was primarily target to working class spectators. Over the last few decades, however, roller derby has experienced a resurgence in popularity ...


Cutting The Cord: An Examination Of Changing Tv Viewership, John Crawford 2015 Lipscomb University

Cutting The Cord: An Examination Of Changing Tv Viewership, John Crawford

Atlantic Marketing Association Proceedings

On October 2, 1925, John Baird successfully transmitted the first television image. Since the early days of the new medium, television technology has constantly changed. Similarly, as the decades have passed the means for receiving television programming has also changed. Today, programs are delivered to millions of customers via cable connections and by satellite transmissions as those technologies were chosen by consumers to replace antennas as a means for receiving signals. The newer delivery mechanisms also provided many more channels to consumers compared to the handful of channels they could access in the antenna-only days.

The television programming delivery industry ...


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