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Targeted Advertising, Platform Competition And Privacy, Henk LM Kox, Bas Straathof, Gijsbert Zwart 2014 SelectedWorks

Targeted Advertising, Platform Competition And Privacy, Henk Lm Kox, Bas Straathof, Gijsbert Zwart

Henk LM Kox

Targeted advertising can benefit consumers through lower prices for access to websites. Yet, if consumers dislike that websites collect their personal information, their welfare may go down. We study competition for consumers between websites that can show targeted advertisements. We find that more targeting increases competition and reduces the websites' profits, but yet in equilibrium websites choose maximum targeting as they cannot credibly commit to low targeting. A privacy protection policy can be beneficial for both consumers and websites. If consumers are heterogeneous in their concerns for privacy, a policy that allows choice between two levels of privacy will be ...


The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran 2014 California Polytechnic State University

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran

Graphic Communication

The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data ...


Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason 2014 California Polytechnic State University

Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason

Graphic Communication

The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.

This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty ...


Future Of Payment Platforms, Salim Benjamin Youssefzadeh 2014 California Polytechnic State University

Future Of Payment Platforms, Salim Benjamin Youssefzadeh

Master's Theses and Project Reports

With the vast increase in smartphones, there have been an increasing number of opportunities growing in the app industry. One in particular is the way we deal with money. There are huge overheads in the current payment systems around the world particularly in the United States, many of which include large transaction fees. Many new businesses have grown to solve these inefficiencies and create a new platform that provides a new user experience, security, and convenience among many other things. However, many of these platforms are still centralized, making them more susceptible to attacks. This thesis goes over the various ...


The Future Of Bitcoin: Mapping The Global Adoption Of World’S Largest Cryptocurrency Through Benefit Analysis, James K. Darlington III 2014 University of Tennessee, Knoxville

The Future Of Bitcoin: Mapping The Global Adoption Of World’S Largest Cryptocurrency Through Benefit Analysis, James K. Darlington Iii

University of Tennessee Honors Thesis Projects

No abstract provided.


Alternative Revenues: A Quantitative Study On In-App Purchases, John X. Qiu 2014 University of Tennessee, Knoxville

Alternative Revenues: A Quantitative Study On In-App Purchases, John X. Qiu

University of Tennessee Honors Thesis Projects

No abstract provided.


The Economic And Behavioral Success Of Riot Games In An Undifferentiated Video Game Market, Maxine J. Yakobi 2014 SelectedWorks

The Economic And Behavioral Success Of Riot Games In An Undifferentiated Video Game Market, Maxine J. Yakobi

Maxine J Yakobi

The vast success of Riot Games is relatively undisputed amongst financial analysts as well as online communities despite there being little information publicly available that specifically addresses how their game has differentiated itself in a homogenous market. Additionally, there is little information that addresses the opportunity cost of paying money for components within this specific server for advantages within the game. I believe there to be something functionally unique about Riot’s business in particular that allows for it to acquire steady fiscal growth from people investing their money into effectively a “free” online game and I would like to ...


The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard 2014 University of Nebraska - Lincoln

The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Blogs are an influential social media platform and a powerful marketing tool (Hsu & Tsou, 2011). A corporate fashion blog is an online product community. Online product communities established by retailers enable customers to interact with the company as well as amongst themselves (Nambisan & Watt, 2011). Online communities are a social space wherein relationships and ties are formed among the members and a common set of values and norms are established and shared (Nambisan & Watt, 2011).

The objective of this study was threefold. First it explored what factors shape readers’ intention to browse products on blogs. Based on a literature review ...


Future-Focused Leadership: Three Mega-Trends Influencing Distance Learning, Connie I. Reimers-Hild 2014 University of Nebraska - Lincoln

Future-Focused Leadership: Three Mega-Trends Influencing Distance Learning, Connie I. Reimers-Hild

Kimmel Education and Research Center - Faculty & Staff Publications

While many continue to question the skyrocketing costs and value of a college education, future-focused leaders are recreating learning experiences by blending technology with the human experience. What does the future of distance learning look like, taste like and feel like? It can be difficult to predict the future of education as the world continues to evolve at an increasingly rapid pace; however, distance learning administrators can use a future-focused leadership approach, which includes examining megatrends, to plan for the future. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this paper is to ...


Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown 2014 California Polytechnic State University

Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown

Communication Studies

Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues ...


Brand Valuation Of Intangible Assets: Hot Topics Of 2014, Scott D. Hakala 2014 SelectedWorks

Brand Valuation Of Intangible Assets: Hot Topics Of 2014, Scott D. Hakala

Scott D Hakala

Outline of Topics and Points made during a Webinar on Brand Valuation. The discussion includes some comments on issues with brand valuation and the do's and don'ts for such valuation analyses.


Impact Of Corporate Social Responsibility On Otc Medicines Consumers, Vasja Roblek 2014 SelectedWorks

Impact Of Corporate Social Responsibility On Otc Medicines Consumers, Vasja Roblek

Vasja Roblek

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the second model show that the consumer trust also has a significant effect on virtual brand loyalty (dependent variable). Model 3 was developed by including consumer perception of corporate social responsibility (CSR) and consumer trust as independent predictor variables and virtual brand loyalty ...


Response To Questions In The First White Paper, 'Modernizing The Communications Act', Randolph J. May, Richard A. Epstein, Justin (Gus) Hurwitz, Daniel Lyons, James B. Speeta, Christopher S. Yoo 2014 University of Pennsylvania Law School

Response To Questions In The First White Paper, 'Modernizing The Communications Act', Randolph J. May, Richard A. Epstein, Justin (Gus) Hurwitz, Daniel Lyons, James B. Speeta, Christopher S. Yoo

Faculty Scholarship

The House Energy and Commerce Committee has begun a process to review and update the Communications Act of 1934, last revised in any material way in 1996. As the Committee begins the review process, this paper responds to questions posed by the Committee that all relate, in fundamental ways, to the question: "What should a modern Communications Act look like?"


The Response advocates a "clean slate" approach under which the regulatory silos that characterize the current statute would be eliminated, along with almost all of the ubiquitous 'public interest' delegation of authority found throughout the Communications Act. The replacement regime ...


Smarter Intentions And Authentic Goals (2014 Edition), Connie I. Reimers-Hild 2014 University of Nebraska - Lincoln

Smarter Intentions And Authentic Goals (2014 Edition), Connie I. Reimers-Hild

Kimmel Education and Research Center - Faculty & Staff Publications

Intentions influence our actions and behaviors. If intentions are established with awareness, truth, and meaning, they help us experience a life filled with passion and personal fulfillment. Lack of understanding around our true intentions often causes frustration and confusion, which is one reason people oftentimes do not achieve their goals. Many goals are written; however, they are not established with honest intent.

It’s time to get brutally honest about your true intentions so you can achieve authentic goals. Intentions have the power to strengthen your Inner Leader and help you move forward in a meaningful way as long as ...


Locality V. Online Travel Company: Does The Bell Finally Toll For Quill Corp. V. North Dakota, Jaan Rannik 2014 University of Maryland Francis King Carey School of Law

Locality V. Online Travel Company: Does The Bell Finally Toll For Quill Corp. V. North Dakota, Jaan Rannik

Journal of Business & Technology Law

No abstract provided.


(Wp 2014-01) Is Bitcoin The 'Paris Hilton' Of The Currency World? Or Are The Early Investors Onto Something That Will Make Them Rich? [Updated Version], Abdur Chowdhury 2014 Marquette University

(Wp 2014-01) Is Bitcoin The 'Paris Hilton' Of The Currency World? Or Are The Early Investors Onto Something That Will Make Them Rich? [Updated Version], Abdur Chowdhury

Economics Working Papers

The bitcoin phenomenon, and the technological innovation that made it possible, is interesting - but for investors large and small, the more pertinent question is whether they should buy the digital currency or avoid it. We analyze a bitcoin investment from the standpoint of an investor with a diversified portfolio using both in-sample and out-of-sample settings. Within the in-sample setting, bitcoin does not yield added value to investors with utility function consistent with the mean-variance setting. On the other hand, they do offer diversification benefits to investors with negative exponential and power utility functions. However, these benefits are not preserved in ...


A Review Of Human Rights And Information Communication Technologies: Trends And Consequences Of Use, John Nirenberg 2014 Walden University

A Review Of Human Rights And Information Communication Technologies: Trends And Consequences Of Use, John Nirenberg

International Journal of Applied Management and Technology

The Internet and communications technologies have enabled the democratization of information and global networking. These two factors have significantly empowered NGOs in championing human rights. Unfortunately, as we have seen over the last year, these same tools can and are being used to identify, inhibit, and destroy efforts by human rights activists. This review of Lannon & Halpin, (2013) (Eds.) Human rights and information communication technologies: Trends and consequences of use (Hershey, PA: Information Science Reference) shows that their book sheds light on the challenges ahead. In particular, the authors have identified eleven technology-related issues facing human rights organizations that need ...


Speculative Tech: The Bitcoin Legal Quagmire & The Need For Legal Innovation, Paul H. Farmer Jr. 2014 University of Maryland Francis King Carey School of Law

Speculative Tech: The Bitcoin Legal Quagmire & The Need For Legal Innovation, Paul H. Farmer Jr.

Journal of Business & Technology Law

No abstract provided.


The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao 2013 University of Nebraska - Lincoln

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992 ...


Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers 2013 University of Nebraska - Lincoln

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

Student Advertising Projects - College of Journalism & Mass Communication

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic ...


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