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Online Store Atmospherics: Development Of A Gender-Neutral Measure, Wanmo Koo

Doctoral Dissertations

The study was designed to explore store atmospheric cues currently employed by online retailers. The specific research goals were to establish a comprehensive taxonomy of online store atmospheric cues; and to develop a gender-neutral measurement of online store atmospheric cues identified through qualitative and quantitative approaches.

The study generated an initial item pool via literature review and a focus group interview, and personal interviews were conducted to identify possible online store atmospheric cues and classify items into the identified online store atmospheric cues. A pretest (n = 192) was conducted to initially purify items, and the main study (n = 1751) was ...

Targeted Advertising, Platform Competition And Privacy, Henk Lm Kox, Bas Straathof, Gijsbert Zwart

Henk LM Kox

Targeted advertising can benefit consumers through lower prices for access to websites. Yet, if consumers dislike that websites collect their personal information, their welfare may go down. We study competition for consumers between websites that can show targeted advertisements. We find that more targeting increases competition and reduces the websites' profits, but yet in equilibrium websites choose maximum targeting as they cannot credibly commit to low targeting. A privacy protection policy can be beneficial for both consumers and websites. If consumers are heterogeneous in their concerns for privacy, a policy that allows choice between two levels of privacy will be ...

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran

Graphic Communication

The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data ...

Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason

Graphic Communication

The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.

This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty ...

Future Of Payment Platforms, Salim Benjamin Youssefzadeh

Master's Theses and Project Reports

With the vast increase in smartphones, there have been an increasing number of opportunities growing in the app industry. One in particular is the way we deal with money. There are huge overheads in the current payment systems around the world particularly in the United States, many of which include large transaction fees. Many new businesses have grown to solve these inefficiencies and create a new platform that provides a new user experience, security, and convenience among many other things. However, many of these platforms are still centralized, making them more susceptible to attacks. This thesis goes over the various ...

The Future Of Bitcoin: Mapping The Global Adoption Of World’S Largest Cryptocurrency Through Benefit Analysis, James K. Darlington Iii

University of Tennessee Honors Thesis Projects

No abstract provided.

Alternative Revenues: A Quantitative Study On In-App Purchases, John X. Qiu

University of Tennessee Honors Thesis Projects

No abstract provided.

The Economic And Behavioral Success Of Riot Games In An Undifferentiated Video Game Market, Maxine J. Yakobi

Maxine J Yakobi

The vast success of Riot Games is relatively undisputed amongst financial analysts as well as online communities despite there being little information publicly available that specifically addresses how their game has differentiated itself in a homogenous market. Additionally, there is little information that addresses the opportunity cost of paying money for components within this specific server for advantages within the game. I believe there to be something functionally unique about Riot’s business in particular that allows for it to acquire steady fiscal growth from people investing their money into effectively a “free” online game and I would like to ...

The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Blogs are an influential social media platform and a powerful marketing tool (Hsu & Tsou, 2011). A corporate fashion blog is an online product community. Online product communities established by retailers enable customers to interact with the company as well as amongst themselves (Nambisan & Watt, 2011). Online communities are a social space wherein relationships and ties are formed among the members and a common set of values and norms are established and shared (Nambisan & Watt, 2011).

The objective of this study was threefold. First it explored what factors shape readers’ intention to browse products on blogs. Based on a literature review ...

Future-Focused Leadership: Three Mega-Trends Influencing Distance Learning, Connie I. Reimers-Hild

Kimmel Education and Research Center - Faculty & Staff Publications

While many continue to question the skyrocketing costs and value of a college education, future-focused leaders are recreating learning experiences by blending technology with the human experience. What does the future of distance learning look like, taste like and feel like? It can be difficult to predict the future of education as the world continues to evolve at an increasingly rapid pace; however, distance learning administrators can use a future-focused leadership approach, which includes examining megatrends, to plan for the future. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this paper is to ...

Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown

Communication Studies

Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues ...

Are Online Pharmacy Prices Really Lower In Mexico?, Thomas M. Fullerton Jr., Adam G. Walke

Departmental Papers (E & F)

Empirical research on international pharmaceutical prices has uncovered numerous interesting commonalities and differences across international markets. This study examines price differences for brand name medicines sold over the Internet in the United States and Mexico. Web sites in both countries advertise their services in English and price their products in dollars. Sample data for 50 topselling medicines are from October 2011 for equal dosages on a per unit basis, exclusive of shipping fees, handling charges, and taxes. For a few medicines, the savings available to consumers who purchase them from companies in Mexico are very large. For most medicines in ...

Impact Of Corporate Social Responsibility On Otc Medicines Consumers, Vasja Roblek

Vasja Roblek

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the second model show that the consumer trust also has a significant effect on virtual brand loyalty (dependent variable). Model 3 was developed by including consumer perception of corporate social responsibility (CSR) and consumer trust as independent predictor variables and virtual brand loyalty ...

Brand Valuation Of Intangible Assets: Hot Topics Of 2014, Scott D. Hakala

Scott D Hakala

Outline of Topics and Points made during a Webinar on Brand Valuation. The discussion includes some comments on issues with brand valuation and the do's and don'ts for such valuation analyses.

Response To Questions In The First White Paper, 'Modernizing The Communications Act', Randolph J. May, Richard A. Epstein, Justin (Gus) Hurwitz, Daniel Lyons, James B. Speeta, Christopher S. Yoo

Faculty Scholarship

The House Energy and Commerce Committee has begun a process to review and update the Communications Act of 1934, last revised in any material way in 1996. As the Committee begins the review process, this paper responds to questions posed by the Committee that all relate, in fundamental ways, to the question: "What should a modern Communications Act look like?"

The Response advocates a "clean slate" approach under which the regulatory silos that characterize the current statute would be eliminated, along with almost all of the ubiquitous 'public interest' delegation of authority found throughout the Communications Act. The replacement regime ...

Speculative Tech: The Bitcoin Legal Quagmire & The Need For Legal Innovation, Paul H. Farmer Jr.

Journal of Business & Technology Law

No abstract provided.

Locality V. Online Travel Company: Does The Bell Finally Toll For Quill Corp. V. North Dakota, Jaan Rannik

Journal of Business & Technology Law

No abstract provided.

Did New York State Just Anoint Virtual Currencies By Proposing To Regulate Them, Or Will Regulation Spoil Them For Some?, Sarah Jane Hughes

Faculty Publications

This Essay previews issues raised by the general subject of regulating virtual currencies and the specific efforts of New York State’s Department of Financial Services’ proposed Virtual Currency Regulatory Framework (the BitLicense) in particular. It focuses on five topics in the proposal and their interplay with the current regulation of “money services” and “money transmission” in other states, using the Commonwealth of Virginia and the State of Washington approaches on a few common topics for comparison purposes. It also asks whether regulation of virtual currencies is likely to cause more widespread adoption of virtual currencies or to frustrate the ...

Smarter Intentions And Authentic Goals (2014 Edition), Connie I. Reimers-Hild

Kimmel Education and Research Center - Faculty & Staff Publications

Intentions influence our actions and behaviors. If intentions are established with awareness, truth, and meaning, they help us experience a life filled with passion and personal fulfillment. Lack of understanding around our true intentions often causes frustration and confusion, which is one reason people oftentimes do not achieve their goals. Many goals are written; however, they are not established with honest intent.

It’s time to get brutally honest about your true intentions so you can achieve authentic goals. Intentions have the power to strengthen your Inner Leader and help you move forward in a meaningful way as long as ...