Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, 2016 Nevsehir Haci Bektas Veli University
Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao
Atlantic Marketing Journal
This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.
The results reveal that four out of the original six dimensions of CP remain after ...
E-Wom Intentions Towards Social Media Messages, 2016 University of Georgia
E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim
Atlantic Marketing Journal
This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating ...
Engagement And The Moderating Role Of Presence Within A Video Game Experience, 2016 Lynchburg College
Engagement And The Moderating Role Of Presence Within A Video Game Experience, Stef G. Nicovich, Silvia L. Martin
Atlantic Marketing Journal
This study looks to explore the role presence plays in the link between narrative comprehension and engagement. To explore these relationships we will first present an overview of presence research to date, followed by an exploration of narrative engagement with an emphasis on narrative comprehension. We then test these relationships within the context of a video game experience and present results and implications for researchers.
In order to test these relationships we devised an experiment using a popular computer game. The above research questions were tested by running a moderated regression where the degree of narrative comprehension was regressed ...
Gunungpoker.Com Agen Poker Online Tanpa Robot, 2016 niagapoker
Gunungpoker.Com Agen Poker Online Tanpa Robot, Situs 88oke
Bandar Blackjack Online Saat Ini, 2016 agen online
Bandar Blackjack Online Saat Ini, Wong Gilo
Backend Challenges And Issues For Electronic Government, 2016 Valparaiso University
Backend Challenges And Issues For Electronic Government, Salim Y. Alkindi
Information Technology Master Theses
The term electronic government (also called e-government, or eGov) refers to multidisciplinary projects that are complex in nature. Since the beginning of the Internet revolution many countries have adopted e-government as a step toward enhancing the delivery of public or governmental services to citizens by what are called e-services. A typical request for a service is initiated and passes through an electronic service (“e-service”) portal, or a front office. The term front office application usually system can be defined as designates software seen and used directly by an end user. This software provides the capabilities needed to collect the user ...
Changing The Industry, Spotify, 2016 University of Tennessee, Knoxville
Changing The Industry, Spotify, Seth A. Carver
University of Tennessee Honors Thesis Projects
No abstract provided.
Equilibrium, 2016 University of Southern California
Equilibrium, Gabriel Leiner
No abstract provided.
Security Risk And Social Presence In E-Commerce, 2016 Butler University
Security Risk And Social Presence In E-Commerce, Amy I. Wright
Butler Journal of Undergraduate Research
The object is to investigate the relationship between consumers’ sense of security of a store and their purchasing intention from the store. This was investigated by evaluating how perceptions of security vary among pure play websites with no social presence on the one hand and with social presence on the other; and click and mortar websites with no social presence on the one hand, and social presence on the other. It was also investigated by evaluating how social presence might mitigate the risk of security perceived by consumers. The research method included a scenario given to each participant which requires ...
E-Commerce’S Impact On Big-Box Retailers, 2016 University of Dayton
E-Commerce’S Impact On Big-Box Retailers, Brian Bates
The history of retail has been an evolutionary process of new innovations and transformations. Previous changes include: the development of catalogue based retail, and the recent innovation of super stores, known as big-box retailers. It is possible that we are dawning upon a new revolution of the retail environment as electronic commerce (e-commerce) continues to grow. This paper will analyze the impact of e-commerce on retail markets, specifically big-box stores (warehouse style retailers with over 750 million in sales). Using financial and real estate data from BloombergTM, and e-commerce data from eMarketerTM and the US Census Bureau two models ...
Crowd Sourced Product Reviews: A Study Of Evaluation Standards Used, 2016 Western Michigan University
Crowd Sourced Product Reviews: A Study Of Evaluation Standards Used, Alexander W. Manga
People are using online product reviews and evaluations more and more (Chandler et al., 2013). As the usage of online reviews persists and more smart phone applications are created, the demand for online product review continues to increase; yet, there is no indication of the quality of these reviews. In fact, some online reviews have been found to be fraudulent and misleading. Many online product reviews come from Internet-based crowdsource organizations. Few studies have explored evaluation practices among these organizations, and as a result, it is unclear what, if any, evaluation standards are used by crowdsource reviewers, particularly those found ...
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, 2016 California Polytechnic State University, San Luis Obispo
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts ...
Can We Predict The Winner In A Market With Network Effects? Competition In Cryptocurrency Market, 2016 Tel Aviv University
Can We Predict The Winner In A Market With Network Effects? Competition In Cryptocurrency Market, Neil Gandal, Hanna Halaburda
Pebruari 29 2016, 2016 Universite de 7 Novembre a Carthage
Pebruari 29 2016, Thomas Pinckney
Raj Rajaratnam: Cheater, 2016 Ursinus College
Raj Rajaratnam: Cheater, Alicia Baker
Richard T. Schellhase Essay Prize in Ethics
No abstract provided.
E-Government Initiatives Case Study: New Models For Success, 2016 Emporia State University
E-Government Initiatives Case Study: New Models For Success, Douglass P. Smith
International Journal of Applied Management and Technology
This case study examines the efforts of a mid-tier, cabinet-level state agency to transform its constituency services to be more effective using information technology. The agency, based in a rural Midwestern state, faced increased scrutiny to raise accuracy, lower wait times, decrease expenditures, increase constituency satisfaction, and expand services to the state. To meet these challenges, the agency conducted a series of meetings to determine best possible opportunities for change and decided that technology solutions, which supported their business vision of the future, would be the foundation for that change. Redesigning core organizational processes—using several technologies such as e-commerce ...
Music Festivals: A Secondary Market Analysis, 2016 Claremont McKenna College
Music Festivals: A Secondary Market Analysis, Julian Perez
CMC Senior Theses
While the majority of the literature on secondary markets for tickets in the entertainment industry focuses on concerts and sporting events, this study aims to shed light specifically on the music festival resale market. Music festivals have risen in prominence in recent years, particularly among millennials, during the time that the internet has dramatically facilitated the resale of tickets through online marketplaces. With many of the top festivals selling out rapidly, a great deal of music fans turn to secondary markets for tickets. However, very little is known about the behavior of secondary markets for music festivals due to information ...
Mainframe Relevance In Modern It: How A 50+ Year Old Computing Platform Can Still Play A Key Role In Today’S Businesses, 2016 University of New Hampshire, Durham
Mainframe Relevance In Modern It: How A 50+ Year Old Computing Platform Can Still Play A Key Role In Today’S Businesses, Ian Thomas Newcombe
Honors Theses and Capstones
No abstract provided.
Battle Of The Beds: The Economic Impact Of Airbnb On The Hotel Industry In Chicago And San Francisco, Katherine Goree
Scripps Senior Theses
The sharing economy is the private redistribution of goods via peer-to-peer sharing. Since internet use has saturated the U.S., the sharing economy has become widely internet-based. Airbnb, a website and app that facilitates the short-term rental of space to stay in another person’s home, has become a major component of the sharing economy.
This study includes an empirical analysis of the hotel occupancy rates in two major markets, San Francisco and Chicago, and how they have or have not changed, from the 2008 launch of Airbnb through the end of 2014. The study hypothesizes that Airbnb has had ...
Identifying Four Key Means Of Business Value Creation Using Enterprise Systems: An Empirical Study, 2016 Higher Colleges of Technology
Identifying Four Key Means Of Business Value Creation Using Enterprise Systems: An Empirical Study, Prithvi Bhattacharya
Journal of International Technology and Information Management
Enterprise Systems (ES) is increasingly becoming the choice of IT platform for most large organizations in the world. As a result, the potential of such systems to create more business value is of key interest to both industry and academia. The aim of this study is to identify the key means of business value creation that Enterprise Systems can enable. The contribution of this paper is that it identifies and proposes four key means by which Enterprise Systems can create business value: (a) Operational Efficiency (b) Mergers and Acquisitions, (c) Innovation (in product and process), (d) Strategic Decision Making. This ...