University of Nevada, Las Vegas
UT Knoxville
University of Texas at El Paso
CSU-Bakersfield
Walden University
University of Pennsylvania
Strategies To Prevent And Detect Occupational Fraud In Small Retail Businesses,
2020
Walden University
Strategies To Prevent And Detect Occupational Fraud In Small Retail Businesses, Marquita V. Davis, David Harris Iii
International Journal of Applied Management and Technology
The objective of this multiple case study was to explore internal control strategies owners of small retail businesses in southeastern Pennsylvania used to prevent and detect occupational fraud. The results of this study indicated that there are areas for action that owners of small retail businesses could take to prevent and detect occupational fraud. Strategies business owners could implement to protect their businesses from occupational fraud include monitoring, employee identity documents to track employee activity, separation of duties, and communication with employees. Small business owners serve their communities by focusing on wealth distribution, including donations to local charities that foster ...
The Substantial Growth Of Shadow Banking, Financial Technology And Digital Currency And Their Respective Roles In Shaping The Next Financial Crisis,
2020
Indiana University - Purdue University Indianapolis
The Substantial Growth Of Shadow Banking, Financial Technology And Digital Currency And Their Respective Roles In Shaping The Next Financial Crisis, Vardhan S. Chulani Mr.
Undergraduate Economic Review
Based on Goldman Sachs’ model and the state of current affairs, an underlying possibility of a financial crisis occurring in the foreseeable future does exist. This could be due to ongoing trade war and negotiations with different countries, the new policies introduced by political parties and their respective impacts, high amounts of corporate and student debts along with auto loans in the economy, thus indicating signs of excessive leverage and resulting in depressing consumer confidence. International issues such as Brexit, the existing currency and debt crisis with Turkey, and China’s debt bubble could also contribute to the global growth ...
The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze,
2020
University of Mississippi
The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford
Honors Theses
This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.
Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most ...
Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing,
2020
UT Knoxville
Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright
Chancellor’s Honors Program Projects
No abstract provided.
What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns),
2020
University of Arkansas, Fayetteville
What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves
Marketing Undergraduate Honors Theses
The modern world leverages technology and information captured by it in ways the inventors of these technologies likely never imagined. Phones and other devices are gathering information about consumers in the background when they do not even realize it. Pew Research Center found that about 77% of Americans own a smartphone and 88% use the internet. This mass access to technology and information tracking raises many privacy concerns. Basic demographic information is being tracked as well as more in-depth information like shopping tendencies, financial information, and information about known associates. While most of this data is being used for marketing ...
Getting On The E-Commerce Carousell,
2020
Singapore Management University
Getting On The E-Commerce Carousell, Singapore Management University
Perspectives@SMU
Carousell has achieved impressive user numbers. Can the online marketplace now convert that into profitability?
Value Innovation Activities In The Wireless Telecommunications Service Sector: A Case Study Of The Malaysian Market,
2020
Universiti Malaysia Pahang
Value Innovation Activities In The Wireless Telecommunications Service Sector: A Case Study Of The Malaysian Market, Mohammed A. Hajar, Daing Nasir Ibrahim, Mohd Ridzuan Darun, Mohammed A. Al-Sharafi
Journal of Global Business Insights
Innovation has become an important source of growth and survival for the telecom industry, especially with the highly competitive, dynamic business environment of this sector. The telecom market attributes of liberalization, privatization and globalization result in fierce competition, which aggravates telecom firms’ challenges to expand their market share, and hence, increase customer base, sales volume, and ultimately profit. A new strategy to succeed is innovation differentiation, which leads to breaking out the competition and creating uncongested market space. The aim of this paper is to highlight the logic of value innovation in the wireless telecom sector. A qualitative research approach ...
Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes.,
2020
Wess Walters & Associates
Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters
National Youth-At-Risk Conference Savannah
Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.
M-Commerce Trust And Security Concern: A Comparison Between China And The U.S. M-Commerce Consumers,
2020
Jacksonville State University
M-Commerce Trust And Security Concern: A Comparison Between China And The U.S. M-Commerce Consumers, Jihye Lee, James L. Thomas, Brent J. Cunningham, Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand,
2020
San Jose State University
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Business Analytics Programs In Business School: What Can Marketing Do?,
2020
Robert Morris University
Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu
Atlantic Marketing Association Proceedings
No abstract provided.
Wells Fargo And Trust Issues: Impact On Financial Banking,
2020
Kennesaw State University
Wells Fargo And Trust Issues: Impact On Financial Banking, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Love, Bonito: Brick-And-Mortar Lessons From An Online Fashion Brand,
2020
Singapore Management University
Love, Bonito: Brick-And-Mortar Lessons From An Online Fashion Brand, Singapore Management University
Perspectives@SMU
Three things stand out: The omnichannel North Star metric; quantifying the customer experience; and dressing rooms
Dynamic Competition With Network Externalities: Why History Matters,
2019
Bank of Canada
Dynamic Competition With Network Externalities: Why History Matters, Hanna Halaburda, Bruno Jullien, Yaron Yehezkel
Hanna Halaburda
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information,
2019
University of Central Arkansas
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
Atlantic Marketing Journal
The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research ...
Online Advertising And Consumer Behavior In Tunisia,
2019
University of Sfax, Tunisia
Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem
Atlantic Marketing Journal
The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities),
2019
University of Lynchburg
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang
Atlantic Marketing Journal
In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends ...
Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth,
2019
Singapore Management University
Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal
Research Collection School Of Information Systems
The consumption of online content can occur through observational learning (OL) whereby consumers follow previous consumers’ choices or social endorsement (SE) wherein consumers receive content sharing from their social ties. As users consume content, they also generate post-consumption word-of-mouth (WOM) signals. OL, SE and WOM together shape the diffusion of the content. This study examines the drivers of SE and the effect of SE on content consumption and post-consumption WOM. In particular, we compare SE with OL. Using a random sample of 8,945 new videos posted on YouTube, we collected a multi-platform dataset consisting of data on video consumption ...
Optimal Design And Ownership Structures Of Innovative Retail Payment Systems,
2019
Singapore Management University
Optimal Design And Ownership Structures Of Innovative Retail Payment Systems, Zhiling Guo, Dan Ma
Research Collection School Of Information Systems
In response to the Fintech trend, an ongoing debate in the banking industry is how to design the new-generation interbank retail payment and settlement system. We propose a two-stage analytical model that takes into account the value-risk tradeoff in the new payment system design, as well as banks’ participation incentives and adoption timing decisions. We find that, as the system base value increases, banks tend to synchronize their investment and adoption decisions. When the system base value is low and banks are heterogeneous, bank association ownership maximizes social welfare. When both the system base value and bank heterogeneity are moderate ...
Smart Contracts: A Catalyst Of The Next Global Financial Crisis?,
2019
Singapore Management University
Smart Contracts: A Catalyst Of The Next Global Financial Crisis?, Randall Duran, Paul Robert Griffin
Research Collection School Of Information Systems
Purpose: This paper aims to examine the risks associated with smart contracts, a disruptive financial technology (FinTech) innovation, and assesses how in the future they could threaten the integrity of the global financial system. Design/methodology/approach: A qualitative approach is used to identify risk factors related to the use of new financial innovations, by examining how over-the-counter (OTC) derivatives contributed to the Global Financial Crisis (GFC) which occurred during 2007 and 2008. Based on this analysis, the potential for similar concerns with smart contracts are evaluated, drawing on the failure of The DAO on the Ethereum blockchain, which involved ...
