E-Commerce Commons^™

Smarter Intentions And Authentic Goals (2014 Edition), Connie I. Reimers-Hild

Kimmel Education and Research Center - Faculty & Staff Publications

Intentions influence our actions and behaviors. If intentions are established with awareness, truth, and meaning, they help us experience a life filled with passion and personal fulfillment. Lack of understanding around our true intentions often causes frustration and confusion, which is one reason people oftentimes do not achieve their goals. Many goals are written; however, they are not established with honest intent.

It’s time to get brutally honest about your true intentions so you can achieve authentic goals. Intentions have the power to strengthen your Inner Leader and help you move forward in a meaningful way as long as ...

Is Bitcoin The 'Paris Hilton' Of The Currency World? Or Are The Early Investors Onto Something That Will Make Them Rich?, Abdur Chowdhury

Economics Working Papers

The Bitcoin phenomenon, and the technological innovation that made it possible, is interesting - but for investors large and small, the more pertinent question is whether they should buy the virtual currency or avoid it. We analyze a Bitcoin investment from the standpoint of a U.S. investor with a diversified portfolio. Bitcoin investment shows high average return as well as volatility. Mean-variance Spanning tests show that Bitcoin investment offers significant diversification benefits. Well diversified portfolios with a small Bitcoin component (2%) shows small improvement in the risk-return trade-off.

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992 ...

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

Student Advertising Projects - College of Journalism & Mass Communication

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic ...

Business Of Analytics : Measuring Up In A Digital World, Singapore Management University

Perspectives@SMU

Welcome to the digital world, where anyone who uses the internet is probably a statistic. The digitisation of our lives has generated an unprecedented surge of data prompting companies to pay big money for information to be collected, dissected and analysed so as to best reach their customers and make a sale. Not many, however, are aware of how to fully exploit opportunities in the new data-driven economy, says Joe Nguyen, Senior Vice President for Asia Pacific at comScore, a global data and digital analytics firm.

A Free Exchange E-Marketplace For Digital Services, Wafa M. I. Ghonaim

University of Western Ontario - Electronic Thesis and Dissertation Repository

The digital era is witnessing a remarkable evolution of digital services. While the prospects are countless, the e-marketplaces of digital services are encountering inherent game-theoretic and computational challenges that restrict the rational choices of bidders. Our work examines the limited bidding scope and the inefficiencies of present exchange e-marketplaces. To meet challenges, a free exchange e-marketplace is proposed that follows the free market economy. The free exchange model includes a new bidding language and a double auction mechanism. The rule-based bidding language enables the flexible expression of preferences and strategic conduct. The bidding message holds the attribute-valuations and bidding rules ...

The Taxation Of Cloud Computing And Digital Content, David Shakow

Faculty Scholarship

“Cloud computing” raises important and difficult questions in state tax law, and for Federal taxes, particularly in the foreign tax area. As cloud computing solutions are adopted by businesses, items we view as tangible are transformed into digital products. In this article, I will describe the problems cloud computing poses for tax systems. I will show how current law is applied to cloud computing and will identify the difficulties current approaches face as they are applied to this developing technology.

My primary interest is how Federal tax law applies to cloud computing, particularly as the new technology affects international transactions ...

Economic Aspects Of Internet Security, Henk Lm Kox, Bas Straathof

Henk LM Kox

An economic perspective on Internet security is useful not only for identifying weak spots, but also for finding solutions to security problems. It focuses on the behaviour and economic incentives of both infrastructure providers and end users. Individual parties may have insufficient incentives to invest in cybersecurity. The free play of markets markets may not deliver a socially optimal level of security on the Internet for at least three reasons: information asymmetry, externalities and market power. Information asymmetry might occur in various situations. For example, end users are not able to verify whether an Internet Service Provider (ISP) correctly informs ...

Latent Topic Analysis For Predicting Group Purchasing Behavior On The Social Web, Feng-Tso Sun, Martin Griss, Ole J. Mengshoel, Yi-Ting Yeh

Silicon Valley Campus

Group-deal websites, where customers purchase products or services in groups, are an interesting phenomenon on the Web. Each purchase is kicked off by a group initiator, and other customers can join in. Customers form communities with people with similar interests and preferences (as in a social network), and this drives bulk purchasing (similar to online stores, but in larger quantities per order, thus customers get a better deal). In this work, we aim to better understand what factors in influence customers' purchasing behavior for such social group-deal websites. We propose two probabilistic graphical models, i.e., a product-centric inference model ...

Latent Topic Analysis For Predicting Group Purchasing Behavior On The Social Web, Feng-Tso Sun, Martin Griss, Ole J. Mengshoel, Yi-Ting Yeh

Ole J Mengshoel

Group-deal websites, where customers purchase products or services in groups, are an interesting phenomenon on the Web. Each purchase is kicked off by a group initiator, and other customers can join in. Customers form communities with people with similar interests and preferences (as in a social network), and this drives bulk purchasing (similar to online stores, but in larger quantities per order, thus customers get a better deal). In this work, we aim to better understand what factors in influence customers' purchasing behavior for such social group-deal websites. We propose two probabilistic graphical models, i.e., a product-centric inference model ...

Shu Hosts Panel On Digital Marketing, Anca C. Micu

Anca C. Micu

Sacred Heart University hosted its first annual Digital Marketing Evening recently, featuring a discussion among panelists and global digital marketing executives Brian Cohen, Clay Cowan, Andrew Markowitz and Joshua Nafman. The primary focus of the evening was where the digital marketing field is headed. The event, which was organized by Anca Micu, chair of SHU’s Department of Marketing and Sport Management, spotlighted the Department’s master’s degree in digital marketing.

The Government Service Technological Revolution: Challenges And Opportunities To Local Governments In Regard To E- Government Implementation And Advancement, Staci L. Beal

Muskie School Capstones

This analysis addreses the various issues that affect local government's ability to provide services via the web. The focus will be on e government services provided through local town websites. Discussed are various obstacles and opportunities that local municipalities and small government entities face with the adoption of e government services.

Impact Of Social Media To The Value Added In Knowledge-Based Organizations, Vasja Roblek

Vasja Roblek

Purpose – The purpose of this paper is to investigate the significance of Web 2.0 and social media for organizational development and adaptation to an ever-changing business environment and its successful managing. A model is proposed based on the concepts of innovative economy, knowledge management and social media for value creation in knowledge-based industries. Design/methodology/approach – The paper examines critical factors that influence the role of social media in organizational change and value creation in knowledge-based industries. Findings – The paper contributes to discussion about the increasingly important role of social media in the value added chain in knowledge-based industries ...

Cybersecurity In The Perspective Of Internet Traffic Growth, Henk Lm Kox

Henk LM Kox

Private and public concern about digital security, cybercrime and data privacy is growing the last few years. If Internet-related markets are flexible enough to cope with security concerns, given time, one would expect that - per unit of Internet traffic - the number and costs of cybersecurity incidents fall over time. This paper is a first attempt to assess empirically whether overall Internet traffic growth has grown faster than the number of cybersecurity incidents. The conclusion is that, overall, the Internet has over time has become a safer place when measured by the number of security incidents per unit of transmitted data ...

Engineering Innovative Mobile Data Services: Developing A Model For Value Network Analysis And Design, Mutaz M. Al-Debei, Enas M. Al-Lozi, Guy Fitzgerald

Dr. Mutaz M. Al-Debei

Purpose – This study aims to analytically develop a reference model for engineering (i.e. analysis, design, development, evaluation, delivery, maintenance, modification, and management) powerful value networks capable of creating innovative mobile data services. Design/methodology/approach – The paradigm followed is that of Design-Science Research (DSR) which incorporates two main iterative processes: build and evaluate. For building the model (i.e. the design science artifact in this research), we followed three iterations: (1) Literature Review Analysis; (2) Semi-Structured Interviews analyzed through content analysis; and (3) examination of real-life case studies. But for evaluating the model, we utilized the NTT DoCoMo’s ...

Diffusion Of Mobile Payment Systems Among Microentrepreneurs In Kenya And Tanzania, Dionne Nickerson

Annual Celebration of Student Scholarship and Creativity

The rapid rise of Kenya's mobile payment system, M-PESA , has grasped the attention of policy makers and private enterprise alike. In just six years M-PESA has transformed how money flows throughout Kenya, and similar systems are gaining traction elsewhere in Africa. This project examines the impact of mobile payment system adoption on the economic advancement of Kenyan and Tanzanian microentrepreneurs. This work will further the understanding of mobile payment systems’ contribution to the economic growth of microenterprises, which may have implications for poverty reduction in these two nations.

Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

This research analyzes narratives of employee job satisfaction offered by the 2012 CNN Money/ Fortune Magazine listing of “100 Best Companies to Work for in America.” A random sampling of 52 of the corporate websites was subject to content analysis. Among websites viewed, slightly more than half offered text- or video-based narratives of employees discussing their satisfaction with work. Most present a personal, emotional assessment of the value of work. Most rewards were identified as intrinsic (responsibility, or challenge) rather than extrinsic (salary, or benefits). College undergraduates preparing to enter the job market analyzed the narratives and offered feedback about ...

The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis

Honors Theses

Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although ...

A Value-Based Approach For Explaining The Adoption Intention Of Mobile Data Services, Mutaz M. Al-Debei

Dr. Mutaz M. Al-Debei

This study aims at explaining the factors affecting the adoption intention of mobile data services from the perspective of consumers as users. In this study we focus on the value users can potentially gain from using these services. We hypothesize that if we can examine users' utilitarian, hedonic, uniqueness, epistemic and economic value, then we can explain and predict their intention to use mobile data services. Our results show that utilitarian value is according to previous studies an important adoption factor. Additionally, economic value is also important and significant. Nevertheless, it seems that in our context, hedonic, uniqueness, and epistemic ...

Cfp: Handbook Of Research On Technological Applications And Innovation For Economic Development, Deogratias Harorimana Mr

Dr Deogratias Harorimana

The innovation in the 21st century goes significantly beyond the high-tech picture driven by small or large industry clusters in a specific region-typically Silicon Valley and M4Corridor. The future of innovation will lie within knowledge management and seamless technological applications. These will be supported by planned funding strategies, possibly with clients as drivers of the innovation. This view seems to be supported by the UK government “Technology and Innovation Futures” (2011); the USA government (2011), study into which leading scholars concede that the future innovation and technological applications for economic growth will include products and processes, improvements in areas such ...