Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons

Open Access. Powered by Scholars. Published by Universities.®

5,331 Full-Text Articles 5,054 Authors 4,029,758 Downloads 211 Institutions

All Articles in Marketing

Faceted Search

5,331 full-text articles. Page 3 of 151.

Living In A Gender-Binary World: Implications For A Revised Model Of Consumer Vulnerability, Kim McKeage, Elizabeth Crosby, Terri Rittenburg 2018 Hamline University

Living In A Gender-Binary World: Implications For A Revised Model Of Consumer Vulnerability, Kim Mckeage, Elizabeth Crosby, Terri Rittenburg

School of Business All Faculty Scholarship

Baker, Gentry, and Rittenburg’s (2005) model of consumer vulnerability outlines the personal, social, and structural characteristics that frame consumers’ experiences of vulnerability in the marketplace. Later applications and enhancements have expanded consumer vulnerability theory. While the theory has been applied in numerous settings, to date it has not been used to examine the ways that gender identity may intersect with market factors to produce vulnerability. Application in this setting also allows for the integration of various model enhancements, and the examination of vulnerability using a more complete formulation of the theory. Based on in-depth qualitative interviews and collages, along ...


Menembus Pasar Dunia Dengan Internet Marketing Dan Media Sosial.Pdf, Dwi Wahyudi 2018 University of California, San Francisco

Menembus Pasar Dunia Dengan Internet Marketing Dan Media Sosial.Pdf, Dwi Wahyudi

Dwi Wahyudi

Di bulan Februari lalu, Blogger Borneo diminta untuk menjadi pemateri dalam kegiatan Peningkatan Vokasional KUMKM Berbasis E-Commerce yang diselenggarakan di Pontianak dari tanggal 23-24 Februari 2018. Secara tidak langsung, sebagai alumni almamater Universitas Tanjungpura, Blogger Borneo telah menjadi bagian dari gerakan Bersama UNTAN Membangun Negeri yang baru-baru ini digaungkan.


Keuntungan Yang Akan Didapat Bermain Judi Secara Online, taruhan terbaik 2018 Bryant University

Keuntungan Yang Akan Didapat Bermain Judi Secara Online, Taruhan Terbaik

taruhan terbaik

dont shy, ayo baca informasi judi online ini supaya anda bisa mengenalnya lebih baik dan memperoleh lagi keuntungan besar.


Permainan Judi Online Yang Populer Di Indonesia, pokerseo situs taruhan terpercaya 2018 Bryant University

Permainan Judi Online Yang Populer Di Indonesia, Pokerseo Situs Taruhan Terpercaya

pokerseosite

inilah informasi terbaik yang mengabarkan jenis permainan judi online yang terkenal dan populer di indonesia.


Judi Poker Online Dengan Uang Asli.Docx, Sekilas Poker 2018 Selected Works

Judi Poker Online Dengan Uang Asli.Docx, Sekilas Poker

Sekilas Poker

Website sekilaspoker yang sendiri adalah satu situs infa dari agen judi poker Uang Asli yang sudah meyediakan hal yang berkaitan dengan kemurahan transaksi deposit yang dimna anda pakai beberapa bank yang lokal di Indonesia yang seperti BCA, MANDIRI, BNI, BRI serta DANAMON dengan minimum deposit yang kecil sebesar 10. 000 ribu rupiah


Agen Poker Online Indonesia Terpercaya.Docx, Luna Maya 2018 informasi online

Agen Poker Online Indonesia Terpercaya.Docx, Luna Maya

Luna Maya

Berbicara masalah permainan Agen Poker Online Indonesia Terpercaya sudah pasti tidak ada yang dapat menyangkal kalau product permainan dari website nya dengan terbuka sudah di akui dari bermacam lokasi casino on-line yang sudah datang bertandang untuk lakukan betting.


The (Behavioral) Science Behind Baby Milk Formula, Hannah H. CHANG 2018 Singapore Management University

The (Behavioral) Science Behind Baby Milk Formula, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

Peruse the infant-formula aisle in any supermarket.One can easily spot an increasing number of infant formula brands, eachoffering a wide range of ingredients with claims of assorted health benefits.DHA to increase the baby's cognitive development? Check. Taurine to support thebaby's mental and physical development? Prebiotics for a healthy digestivesystem? Iron and zinc to boost the baby's immune system? Check, check, andcheck.


配方奶粉背后的行为科学, Hannah H. CHANG 2018 Singapore Management University

配方奶粉背后的行为科学, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

走进任何一家超级市场,只要仔细观察摆卖婴儿配方奶粉的廊道,就会发现配方奶粉的品牌日增,每一个牌子的奶粉都提供据称能带来各种健康益处的多类营养成分。可促进婴儿认知能力发展的二十二碳六烯酸(DHA)?有;可帮助婴儿的智力和身体发育的牛磺酸(Taurine)?有;可维持健康消化系统的益生元(Prebiotics)?可加强婴儿免疫系统的铁(Iron)和锌(Zinc)?也都有。


Do You Feel Like A Fraud? How Experiencing The Impostor Phenomenon Influences Consumption Choices, Emily Goldsmith 2018 The Graduate Center, City University of New York

Do You Feel Like A Fraud? How Experiencing The Impostor Phenomenon Influences Consumption Choices, Emily Goldsmith

All Dissertations, Theses, and Capstone Projects

Most of us, at one point, have felt like a fraud. Usually we can overcome the negative feelings associated with feeling like a fraud by acknowledging why we deserve our accomplishments. However, there are times when, despite all external evidence, we still feel like an impostor. A person experiences the impostor phenomenon when they are unable to internalize their achievements and they have the constant fear of being exposed as a fraud. The current research examines each of the four behaviors associated with experiencing the impostor phenomenon and examines how they influence our consumption behavior. The impostor cycle is a ...


Kemenangan Tujuan Utama Bermain Judi Online, taruhan terpercaya 2018 Purdue University

Kemenangan Tujuan Utama Bermain Judi Online, Taruhan Terpercaya

taruhan terpercaya

Semua orang yang bermain judi online pasti mempunyai 1 tujuan yang sama yaitu menang. informasi ini ditujukan untuk seorang pemain judi online yang ingin mendapatkan kemenangan dari permainan judi online,maka seorang pemain diwajibkan mengerti dan tahu cara mainnya terlebih dahulu kemudian cermati jenis permainan yang sekiranya mudah untuk dimenangkan.


The Development Of Insights On Priority Audiences And Awareness Messages For Child Lead Poisoning, Andrew Kladiva, Austin Whelan 2018 Augustana College, Rock Island Illinois

The Development Of Insights On Priority Audiences And Awareness Messages For Child Lead Poisoning, Andrew Kladiva, Austin Whelan

Business Administration: Student Scholarship & Creative Works

This report looks at Scott County in Davenport Iowa and the issue of childhood lead poisoning that is becoming a growing issue. Through means of big data analysis, zip code analysis, survey collection and analysis data has been collected to determine the reasons for low awareness. Procedures and solutions are presented to help raise awareness, attitude. and intention towards to problem.


2018 January, Office of Communications & Marketing, Morehead State University. 2018 Morehead State University

2018 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archives

Press releases from January of 2018.


The Arc Of The Quad Cities Marketing Research Report, Alison Mangino, Matthew Loeffl 2018 Augustana College, Rock Island Illinois

The Arc Of The Quad Cities Marketing Research Report, Alison Mangino, Matthew Loeffl

Business Administration: Student Scholarship & Creative Works

The Arc of the Quad cities is an independent, non-profit organization that looks to help individuals with disabilities. The Arc’s key values are to respect, be committed to their individuals, make the initiative, have teamwork, be flexible, and to strive for excellence. They seek to help the individuals specifically that will not be able to live on their own in the future. The services they offer are day classes, employment classes, residential options, and community service programs. This organization is located in Rock Island, Illinois and is partnered with the community. According to our speakers, The Arc relies on ...


Blogging As Marketing: From Writing To Revenue, Matthew Headland 2018 The University of Akron

Blogging As Marketing: From Writing To Revenue, Matthew Headland

Honors Research Projects

This research paper explores the evolution of writing from a form of self-expression into a tactic to build community and to earn revenue in the form of web logs, or blogs. A history tracing blogging back to personal diaries and journals operates to set the context for the methods by which current day blogs create persona, community, and revenue. Through research conducted utilizing industry reports, academic texts, and professional blog articles, a thorough examination of 3 types of blogs outlines the methods of creating a successful blog and how each type of blog is monetized. Current trends in personal blogging ...


Determining Millennial Food Buying Preferences: Based On Product Marketing With “Buzzwords”, Victoria N. Hamilton 2018 University of Kentucky

Determining Millennial Food Buying Preferences: Based On Product Marketing With “Buzzwords”, Victoria N. Hamilton

Theses and Dissertations--Community & Leadership Development

This research focuses on the importance on the Millennial Generation and their perceptions of food buzzwords. Since the Millennial Generation is the largest group purchasing and preparing their own foods, the food industry is becoming dependent on their buying preferences. A survey reflected the participants’ demographics and their buying preferences based on a series of food buzzwords when they are purchasing foods. Results show the Millennial Generation prefers “local” buzzwords. As the Millennial Generation continues to purchase foods for themselves and their families, it can be expected their choices will encourage others to do the same based on their family ...


Venue Managers And Meeting Planners: A Combined Perspective Of Their Roles, Relationships, And Attributes Necessary For Hosting A Successful Meeting, Maame Afua Offeibea Adu 2018 University of Kentucky

Venue Managers And Meeting Planners: A Combined Perspective Of Their Roles, Relationships, And Attributes Necessary For Hosting A Successful Meeting, Maame Afua Offeibea Adu

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to gain the perspectives of venue managers and meeting planners on their roles in the meetings industry, their relationship with each other and attributes needed to host a successful meeting. An online survey was conducted involving these two stakeholders to define their roles, assess the strength of their relationship and identify attributes based on their experience with working together and hosting meetings. Results showed that venue managers and meeting planners are essential to the hosting of successful meetings. It also indicated that venue managers are willing to build and maintain stronger relationships with meeting ...


An Exploration Of Organizational Buying Behavior In The Public Sector, Kevin S. Chase 2018 University of Kentucky

An Exploration Of Organizational Buying Behavior In The Public Sector, Kevin S. Chase

Theses and Dissertations--Marketing and Supply Chain

This dissertation begins with a comprehensive examination of the current state of research regarding organizational buying behavior. Through this review we identify a significant gap in our existing knowledge regarding organizational buying behavior in the public sector. Due to the high level of impact that government purchasing has on the economy, and the nuances that differentiate public from private sector purchasing practices, I further explore organizational buying behavior in the public sector to make the following contributions.

First, I highlight the common practice in business-to-government (B2G) and business-to-business (B2B) transactions where buyers limit suppliers’ access to them during the buying ...


Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks 2018 Walden University

Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks

Walden Dissertations and Doctoral Studies

Small business enterprise (SBE) managers often lack resources, expertise, and impact when selling in an online environment. SBEs can overcome increased competition by adopting customer relationship management (CRM) into their business model for survival and longevity. Using the conceptual framework technology, organization, environment (TOE), this multiple case study explored effective marketing strategies that small store retail managers use to successfully sell apparel and accessories in online markets. The study population included leaders from independent small online retail enterprises with brick-and-mortar stores located in the Central, Tri-Cities, or Southside areas in Virginia. The data collection process included semistructured, on-site interviews of ...


Quitting Together: Formative Research To Develop A Social Marketing Plan For Smoking Cessation Among Women In A Residential Treatment Facility For Substance Abuse Recovery, August D. Anderson 2018 University of Kentucky

Quitting Together: Formative Research To Develop A Social Marketing Plan For Smoking Cessation Among Women In A Residential Treatment Facility For Substance Abuse Recovery, August D. Anderson

Theses and Dissertations--Communication

Both smoking addiction and illicit substance abuse are prevalent issues in the United States today. Furthermore, these are issues that have significant impact on women’s health and mental state. Despite research that shows that smoking cessation coupled with substance abuse recovery can decrease likelihood of relapse post-recovery, few substance abuse recovery facilities today offer smoking cessation programming options. To address the issue of smoking addiction on top of substance abuse recovery, formative research was conducted through this study to determine the underlying causes of smoking habits coupled with recovery efforts and the attitudes. Through focus group sessions with women ...


Good Game, Greyory Blake 2018 Virginia Commonwealth University

Good Game, Greyory Blake

Theses and Dissertations

This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say ...


Digital Commons powered by bepress