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5,718 full-text articles. Page 3 of 173.

A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff 2019 Morehead State University

A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff

Atlantic Marketing Association Proceedings

No abstract provided.


Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager RN, BSN, Kimball P. Marshall Ph.D. 2019 Cigna Health & Life Insurance Company

Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager Rn, Bsn, Kimball P. Marshall Ph.D.

Atlantic Marketing Association Proceedings

No abstract provided.


Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis, Joe Cangelosi, David Kim Dr, Ed Ranelli Dr, Ken Griffin Dr 2019 University of Central Arkansas

Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis, Joe Cangelosi, David Kim Dr, Ed Ranelli Dr, Ken Griffin Dr

Atlantic Marketing Association Proceedings

No abstract provided.


Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller 2019 Christopher Newport University

Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller

Atlantic Marketing Association Proceedings

No abstract provided.


Enhancing Global Brand Equity Through Strategic Csr And Cross-Sector Alliances: A Stakeholder Perspective, Shiva Nandan 2019 Kennesaw State University

Enhancing Global Brand Equity Through Strategic Csr And Cross-Sector Alliances: A Stakeholder Perspective, Shiva Nandan

Atlantic Marketing Association Proceedings

No abstract provided.


Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (DJ) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester 2019 University of New Orleans

Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester

Atlantic Marketing Association Proceedings

No abstract provided.


Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson 2019 Middle Tennessee State University

Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson

Atlantic Marketing Association Proceedings

No abstract provided.


Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White 2019 North Carolina Central University

Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White

Atlantic Marketing Association Proceedings

No abstract provided.


Global Educational Tours And Business Simulations: Challenges And Benefits Of Experiential Learning In Executive Mba Programs, Uday S. Tate, Deepak Subedi, Suneel Maheshwari 2019 Marshall University

Global Educational Tours And Business Simulations: Challenges And Benefits Of Experiential Learning In Executive Mba Programs, Uday S. Tate, Deepak Subedi, Suneel Maheshwari

Atlantic Marketing Association Proceedings

No abstract provided.


Using Social Media To Improve Student Engagement And Learning, Tommy Hsu 2019 Tarleton State University

Using Social Media To Improve Student Engagement And Learning, Tommy Hsu

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie DeLong, Hannah Wilburn 2019 Troy University Dothan

Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn

Atlantic Marketing Association Proceedings

No abstract provided.


Prior Knowledge, Epistemic Motivation And Retail Search Behavior: A Proposal, James W. Clark DBA, Phillip L. Bond PhD 2019 Southern Arkansas University

Prior Knowledge, Epistemic Motivation And Retail Search Behavior: A Proposal, James W. Clark Dba, Phillip L. Bond Phd

Atlantic Marketing Association Proceedings

No abstract provided.


Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman 2019 Kennesaw State University

Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.


Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek 2019 Robert Morris University

Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek

Atlantic Marketing Association Proceedings

No abstract provided.


Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna 2019 Robert Morris University

Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.


Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna 2019 Robert Morris University

Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.


Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna 2019 Austin Peay State University

Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.


Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman 2019 New Mexico State University

Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman

Atlantic Marketing Association Proceedings

No abstract provided.


Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising, sanjay puligadda, John Ni 2019 Miami University - Oxford

Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising, Sanjay Puligadda, John Ni

Atlantic Marketing Association Proceedings

No abstract provided.


Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres 2019 Kennesaw State University

Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres

Atlantic Marketing Association Proceedings

No abstract provided.


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