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Baju Pelangi | Original Bali Tie Dye | Azzahra Collection, DENI ardi KUTA 2014 SelectedWorks

Baju Pelangi | Original Bali Tie Dye | Azzahra Collection, Deni Ardi Kuta

DENI KUTA

Baju Pelangi | Original Bali Tie Dye | Azzahra Collection Baju Pelangi Bali atau Baju Tie Dye .Kami adalah produsen atau Grosir yang paling Intens ditahun 2014 ini menciptakan Motif-motif busana pelangi terbaru. Azzahra Collection Fashion, adalah pemasok pakaian wanita Original terbaik dengan jaminan barang sekelas butik.


The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, Jung-Im Seo, Grace W. Namwamba 2014 Kennesaw State University

The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, Jung-Im Seo, Grace W. Namwamba

Atlantic Marketing Journal

We investigated the clothing shopping behaviors of male college students. This study is significant because there is limited published research on the shopping behavior of male college students in the area of two correlative product involvement and store type and yet, there is a large increase in market share of male apparel products. Male college students (n=285) were surveyed via questionnaire. MANOVA and ANOVA were used to analyze the data. This research revealed that male college students are highly concerned about their physical appearance and clothing. The findings of this study demonstrate that male college students have unique shopping ...


Fashion Start Up Business Plan, Ashlee Whelihan 2014 Stephen F. Austin State University

Fashion Start Up Business Plan, Ashlee Whelihan

Undergraduate Research Conference

No abstract provided.


2014 U.S. Fashion Industry Bechmarking Study, Sheng Lu 2014 University of Rhode Island

2014 U.S. Fashion Industry Bechmarking Study, Sheng Lu

Sheng Lu

In collaboration with the US Fashion Industry Association, the study is based on a comprehensive survey of 29 executives at leading US fashion brands, retailers, importers, and wholesalers. The study reveals the latest industry outlook, sourcing practices and viewpoints on trade policy of the US fashion industry.


The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran 2014 California Polytechnic State University

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran

Graphic Communication

The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data ...


The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz 2014 California Polytechnic State University

The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz

Journalism

Over the past few years, social media and digital media have drastically changed how people consume content, especially in the fashion industry. People are no longer picking up magazines as often as they have in the past. Today, content is consumed online and people are not only reading content, but they are offering their feedback through comments and social media. Multiple types of fashion blogs managed by everyday people are giving consumers an inside look into what used to be an exclusive, fashion-experts-only industry. This study looks at fashion blogging and social media within the fashion industry and how it ...


Effects Of Brand Trust, Perceived Fit And Consumer Innovativeness On Fashion Brand Extension Evaluation, Hyunjong Chung, Soyoung Kim 2014 Kennesaw State University

Effects Of Brand Trust, Perceived Fit And Consumer Innovativeness On Fashion Brand Extension Evaluation, Hyunjong Chung, Soyoung Kim

Atlantic Marketing Journal

This study explored the effects of brand trust, perceived fit, and consumer innovativeness on the overall evaluation of vertical and horizontal extensions for fashion brands. Data were collected from 187 female consumers aged 18 or older who were familiar with Giorgio Armani, the parent brand chosen for this study. Regression results showed that brand trust was a positive predictor of the overall evaluations of both vertical and horizontal extensions, whereas consumer innovativeness was a negative predictor of the overall evaluations of both extensions. Perceived fit exerted a negative impact on the evaluation for vertical extension but had a positive impact ...


The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard 2014 University of Nebraska - Lincoln

The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Blogs are an influential social media platform and a powerful marketing tool (Hsu & Tsou, 2011). A corporate fashion blog is an online product community. Online product communities established by retailers enable customers to interact with the company as well as amongst themselves (Nambisan & Watt, 2011). Online communities are a social space wherein relationships and ties are formed among the members and a common set of values and norms are established and shared (Nambisan & Watt, 2011).

The objective of this study was threefold. First it explored what factors shape readers’ intention to browse products on blogs. Based on a literature review ...


Trend (Spring 2014), Trend Magazine 2014 Iowa State University

Trend (Spring 2014), Trend Magazine

TREND Magazine

Contents: Beautiful bronzing; Tips from the Experts; Politics of fashion, New: accessories in bloom; The Bachelorette: a real catch; The naked face; Pretty poisons; Summer body; Confidence for life; Pattern mixing; Tie faux-pas; Colored suits; A day in the life; Craft beers; Let's take a trip; Mod in Manhattan; Accessories 101; Alumni spotlight: Cassy Ditmer; Royal sense of style; Fashion forecast; It's a jungle out there; Dating disasters; The new casual run-in; Summer reads; Tinder: swipe left or swipe right?; Summer sips; DIY: teacup candle


The Quincy Brand, Jessica Pelton 2014 California Polytechnic State University

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.


The Gender Continuum: Analysing Constructions Of Masculinity Across The Situational Contexts Of Consumption And Leisure Practices, Deirdre Duffy 2014 Dublin Institute of Technology

The Gender Continuum: Analysing Constructions Of Masculinity Across The Situational Contexts Of Consumption And Leisure Practices, Deirdre Duffy

Conference papers

This paper draws upon Foucauldian theory and considers Eric Anderson's (2009) more recent inclusive masculinity theory to explore how young Irish men construct their masculine identities and come to know themselves through their engagement with consumption and leisure practices. Locating the subject within influential discursive regimes allows for the consideration of identity construction as interconnected with one’s lived existence in the social world. This paper focuses on two practices: national sport and fashionable self-presentation. My findings show how new patterns of power relationships gradually develop, cultivating new constructions of masculinity. However, and challenging Anderson’s emancipatory tone of ...


Win Your Day: Mary Kay, Agency 345 2014 University of Nebraska - Lincoln

Win Your Day: Mary Kay, Agency 345

Student Advertising Projects - College of Journalism & Mass Communication

EXECUTIVE SUMMARY The beauty market in which Mary Kay has succeeded for the past 50 years is changing. To ensure the continued growth of the Mary Kay brand, it is essential to create new relationships with the next generation of beauty product consumers and sellers. To do this, Mary Kay must connect to Generation-Y women and match their changing ideals of beauty. Above all else, findings show that Gen-Y women are passionate about what it means to be a woman today. As a group, they have diverse dreams and ambitions, but they share the same desire to be successful. They ...


The Effect Of Product Density On Perceived Price And Quality, Joshua JC Holston 2013 The University of Southern Mississippi

The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston

Honors Theses

This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the ...


The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao 2013 University of Nebraska - Lincoln

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992 ...


“The New Costumes Of Odd Sizes” Plus-Sized Women’S Fashions, 1920–1929, Carmen N. Keist, Sara B. Marcketti 2013 Iowa State University

“The New Costumes Of Odd Sizes” Plus-Sized Women’S Fashions, 1920–1929, Carmen N. Keist, Sara B. Marcketti

Apparel, Events and Hospitality Management Publications and Papers

By 1916 over 13 million women or 12.7% of the total U.S. population was considered overweight or “stout.” In the 1920s, the term “stout.” indicated an (often matronly appearance) with generous bust, back and hip curves that did not fit with fashion s demands of the ideal stylish figure. Research related to ready-to-wear fashions for plus sized women in the 20th century is almost non-existent. The purpose of this study was to explore available ready-to-wear fashions for the plus sized woman during the years 1920-1929. To explore this topic, a historical method approach was utilized using primary sources ...


The Trend For Mannish Suits In The 1930s, Sara B. Marcketti, Emily T. Angstman 2013 Iowa State University

The Trend For Mannish Suits In The 1930s, Sara B. Marcketti, Emily T. Angstman

Apparel, Events and Hospitality Management Publications and Papers

During the 1930s, fashion and popular press periodicals published reports of women’s suits and separates with the structure and styling of traditional menswear, replete with broad shoulders, notched lapels, deeply cuffed trousers, made in masculine fabrics of woolens, flannels, and plaids. The trend, termed ‘mannish,’ opposed the feminine fashions of the previous decades. Analysis of Women’s Wear Daily, The New York Times, Harper’s Bazaar, and Vogue revealed factors that contributed to the trend and sartorial components that encompassed the look. The authors contend that the mannish trend begun as a sports style was promoted by Hollywood, couched ...


Trend (Fall 2013), Trend Magazine 2013 Iowa State University

Trend (Fall 2013), Trend Magazine

TREND Magazine

Contents: Under the armour; Limitless leather; Trend: Where it all began; Trapped love; Bold baroque; Where to spend your beauty bucks; Avoiding the winter blues; More than my piercings; What women want; The deal with Dean; The guys' guide to girls' gifts; Urban shift; Seasonal scents; Learn to layer; A vintage affair; Student savings; Keepin' it clean; Nip/tuck: Tailoring; Fashion forecast; What my mama wore; Damsel in a dress; ISU alum: Katie Tomlinson; ISU alum: Zach Johnson; Survive winter break; Build your credit; For the record; Live green; Crockpot cooking; DIY


Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski 2013 University of Nevada, Las Vegas

Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski

UNLV Theses/Dissertations/Professional Papers/Capstones

This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.


Off-Price Vs. Department Store Retailing, Denise Aghion 2013 Syracuse University

Off-Price Vs. Department Store Retailing, Denise Aghion

Syracuse University Honors Program Capstone Projects

There are multiple forms of retailing in the United States – two of the most common forms are department store retailing and off-price retailing. Both types of retailers are looking to create profits by negotiating costs with vendors to create suitable gross margins; however, they go about doing so in very different ways. Because I have interned at both types of corporations, my Capstone is to identify which, if either model, is more sustainable in today’s conditions.

Department store retailing is the most well-known form of retailing, and is currently the largest sector of retailing in the United States. They ...


The Influence Of Social Networking Sites On Buying Behaviors Of Millennials, Sharon S. Pate, Melinda Adams 2013 Kennesaw State University

The Influence Of Social Networking Sites On Buying Behaviors Of Millennials, Sharon S. Pate, Melinda Adams

Atlantic Marketing Journal

Social media sites have become an important part of many individuals’ lives. According to the Pew Research Center (2010), Millennials, also known as Gen Y, are living their lives on the internet where 75% of them have a profile on a social networking site. When compared with only 50% of Gen Xers and 30% of Boomers, this gives them the distinct identity that they are more technologically advanced.


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