The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, 2013 University of Nebraska - Lincoln
The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao
Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research
Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992 ...
“The New Costumes Of Odd Sizes” Plus-Sized Women’S Fashions, 1920–1929, 2013 Iowa State University
“The New Costumes Of Odd Sizes” Plus-Sized Women’S Fashions, 1920–1929, Carmen N. Keist, Sara B. Marcketti
Apparel, Events and Hospitality Management Publications and Papers
By 1916 over 13 million women or 12.7% of the total U.S. population was considered overweight or “stout.” In the 1920s, the term “stout.” indicated an (often matronly appearance) with generous bust, back and hip curves that did not fit with fashion s demands of the ideal stylish figure. Research related to ready-to-wear fashions for plus sized women in the 20th century is almost non-existent. The purpose of this study was to explore available ready-to-wear fashions for the plus sized woman during the years 1920-1929. To explore this topic, a historical method approach was utilized using primary sources ...
The Trend For Mannish Suits In The 1930s, 2013 Iowa State University
The Trend For Mannish Suits In The 1930s, Sara B. Marcketti, Emily T. Angstman
Apparel, Events and Hospitality Management Publications and Papers
During the 1930s, fashion and popular press periodicals published reports of women’s suits and separates with the structure and styling of traditional menswear, replete with broad shoulders, notched lapels, deeply cuffed trousers, made in masculine fabrics of woolens, flannels, and plaids. The trend, termed ‘mannish,’ opposed the feminine fashions of the previous decades. Analysis of Women’s Wear Daily, The New York Times, Harper’s Bazaar, and Vogue revealed factors that contributed to the trend and sartorial components that encompassed the look. The authors contend that the mannish trend begun as a sports style was promoted by Hollywood, couched ...
Trend (Fall 2013), 2013 Iowa State University
Trend (Fall 2013), Trend Magazine
Contents: Under the armour; Limitless leather; Trend: Where it all began; Trapped love; Bold baroque; Where to spend your beauty bucks; Avoiding the winter blues; More than my piercings; What women want; The deal with Dean; The guys' guide to girls' gifts; Urban shift; Seasonal scents; Learn to layer; A vintage affair; Student savings; Keepin' it clean; Nip/tuck: Tailoring; Fashion forecast; What my mama wore; Damsel in a dress; ISU alum: Katie Tomlinson; ISU alum: Zach Johnson; Survive winter break; Build your credit; For the record; Live green; Crockpot cooking; DIY
Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, 2013 University of Nevada, Las Vegas
Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski
UNLV Theses/Dissertations/Professional Papers/Capstones
This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.
Off-Price Vs. Department Store Retailing, 2013 Syracuse University
Off-Price Vs. Department Store Retailing, Denise Aghion
Syracuse University Honors Program Capstone Projects
There are multiple forms of retailing in the United States – two of the most common forms are department store retailing and off-price retailing. Both types of retailers are looking to create profits by negotiating costs with vendors to create suitable gross margins; however, they go about doing so in very different ways. Because I have interned at both types of corporations, my Capstone is to identify which, if either model, is more sustainable in today’s conditions.
Department store retailing is the most well-known form of retailing, and is currently the largest sector of retailing in the United States. They ...
The Influence Of Social Networking Sites On Buying Behaviors Of Millennials, 2013 Kennesaw State University
The Influence Of Social Networking Sites On Buying Behaviors Of Millennials, Sharon S. Pate, Melinda Adams
Atlantic Marketing Journal
Social media sites have become an important part of many individuals’ lives. According to the Pew Research Center (2010), Millennials, also known as Gen Y, are living their lives on the internet where 75% of them have a profile on a social networking site. When compared with only 50% of Gen Xers and 30% of Boomers, this gives them the distinct identity that they are more technologically advanced.
Free Fashion, 2013 Marquette University Law School
Free Fashion, Ashley M. Marshall
Marquette Intellectual Property Law Review
Our current vision of fashion is viewed as a shared art form that may be enjoyed by all social classes. Fashion encourages a melting pot of collaboration from people that are influenced by creativity. At its core, fashion is innovative and it inspires people to foster that same self-expressive conduit. Traditionally, fashion was a privilege and greatly restricted from certain classes. Indeed, Georg Simmel has proposed that in an open class society, the high class seeks to distinguish itself by adorning distinctive forms of dress, and in turn, the middle class adopts this form of dress to identify with the ...
Effects Of Website Environmental Cues On Consumers’ Response And Outcome Behaviors, 2012 University of Nebraska - Lincoln
Effects Of Website Environmental Cues On Consumers’ Response And Outcome Behaviors, Eunju Yoon
Open Access Theses and Dissertations from the College of Education and Human Sciences
Mehrabian and Russell (1974) developed the Stimulus-Organism-Response (S-O-R) model in environmental psychology. This model is used to examine the effects of physical stimuli on human emotions and response behaviors. The development of the Internet and electronic commerce has spurred interest in online shopping research. The S-O-R model has been applied widely to examine consumers’ emotions and responses towards online website stimuli (Eroglu, Machleit, & Davis, 2001; Eroglu, Machleit, and Davis, 2003; Menon & Kahn, 2002; Richard, 2005).
The main objective of this study was to examine the effects of website environmental cues on the consumer’s affective (i.e., hedonic attitude) and cognitive (i.e., utilitarian ...
Effects Of Online Consumer Reviews On Attitudes And Behavioral Intentions Toward Products And Retailers, 2012 University of Tennessee, Knoxville
Effects Of Online Consumer Reviews On Attitudes And Behavioral Intentions Toward Products And Retailers, Jee Sun Park
The purpose of this dissertation is to examine the role of consumer reviews in consumers’ decision making process. The current study aims to help researchers and practitioners understand how consumers process different type of information in online consumer reviews. The specific research objectives are to examine (1) how different type of online consumer reviews influence consumers’ responses toward the reviews (2) how different types of individual characteristics influence consumer processing of the content of the reviews, and (3) how consumers’ responses evoked by review content affect consumer attitudes and behavioral intentions toward the reviewed products and retailers. This study addressed ...
The Beauty Industry's Influence On Women In Society, 2012 University of New Hampshire
The Beauty Industry's Influence On Women In Society, Ann Marie Britton
There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance. This paper first discusses the existing research that focuses on the cosmetic industry’s influence on women ...
Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., 2012 Salve Regina University
Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., Margaret K. Reder
Pell Scholars and Senior Theses
The fashion industry continuously faces the issue of fashion piracy, retailers intentionally copying fashion designs from the runway and cheaply manufacturing them to sell at a low price. While large retailers are soaring, many young designers are struggling to survive. Fashion labels are turning to better marketing strategies and the use of social media to increase their popularity, image and revenue. This thesis covers the rise of Twitter, and how fashion designers, specifically Diane Von Furstenberg, Nanette Lepore, and Tory Burch, use Twitter and for what purpose. My goal is to determine if the use of Twitter fosters brand growth ...
The Impact Of Nationality, Gender, And Education On Students’ Buying Attitudes Towards Ethical And Socially Responsible Products, 2012 Johnson & Wales University
The Impact Of Nationality, Gender, And Education On Students’ Buying Attitudes Towards Ethical And Socially Responsible Products, Christina Blundin, Suphamas Chatvisedphan, Siraprapa Dusadeewanich, Elena Perova, Xuebo Wang
MBA Student Scholarship
In today’s corporate climate, a company’s ethical and social responsible (ESR) involvement raises concern amongst consumers. Companies seek methods to demonstrate their high level of ESR in order to win customers’ loyalty. Prior research has been performed examining different variables with regards to the purchase of ESR products. This study utilizes empirical evidence from a private university in Rhode Island, Johnson & Wales University to investigate the significance of demographic variables such as nationality, gender and educational level with regards to students' ESR buying attitude. Additionally considered and analyzed external factors are product price, advertisement and industry concern. Results ...
Fashion Enthusiasts, 2012 University of Massachusetts Boston
Fashion Enthusiasts, Casey Finigan
Honors Thesis Program in the College of Management
The focus of this study is to explore the fashion industry’s “fashion enthusiast” in comparison to the “average” fashion consumer, and to take that understanding of these fervent consumers as a tool to observe the underlying patterns and factors which comprise these consumers to be enthusiastic ones in this particular industry. The aim of this study is to benefit the fashion industry from a marketing standpoint, by developing a much better understanding of what comprises heavy fashion users, and what drives them more than other fashion not-so-heavy fashion users. The fashion industry is constantly changing and has several media ...
Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, 2012 California Polytechnic State University
Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi
No abstract provided.
[Owning My Own Business], 2012 Western Kentucky University
[Owning My Own Business], Dominique T. Dillard
Undergraduate Research Award
No abstract provided.
Regenerative Abundance: Fast And Sustainable Apparel Production In Toronto, 2012 Ryerson University
Regenerative Abundance: Fast And Sustainable Apparel Production In Toronto, Sarah Portway
Theses and dissertations
Fast fashion consumers demand rapidly changing, trend-based product lines at low cost. As a result, independent designers struggle to compete and this model of production has far-reaching negative environmental and social impacts. This exploratory qualitative analysis suggests best practices to revitalize Toronto’s apparel manufacturing sector by catering to new demands with a blended approach rooted in Zara’s fast fashion supply chain model, and McDonough and Braungart’s (2002) vision of Cradle to Cradle sustainability. Using a semi-structured interview and online short answer questionnaires, participants from the Toronto apparel design and manufacturing industry were asked what they thought about ...
On The Fragmentation Of Canadian Fashion: Marketing In A Global Economy, 2012 Ryerson University
On The Fragmentation Of Canadian Fashion: Marketing In A Global Economy, Regan Beckett
Theses and dissertations
This Master’s Research Paper investigates and discusses issues of regionalism in Canada and the subsequent problems related to the fashion industry due to fragmentation. The paper explores concepts of national identity as it relates to the construction of fashion capitals as a marketing tool to encourage economic growth through brand loyalty. This concept is developed to suit the current issues and needs in marketing Canadian-designed fashion domestically and globally. Twenty-two fashion professionals were interviewed and asked to discuss the current atmosphere of Canadian fashion culture, design communities, and the importance of the internet as a marketing tool; these interviews ...
Extreme Branding: Examining Brand Devotion Of Fashion Companies By Customers Using Social Media, 2012 Ryerson University
Extreme Branding: Examining Brand Devotion Of Fashion Companies By Customers Using Social Media, Caroline Czajkowski
Theses and dissertations
This paper looks at how social media is used as part of company branding to encourage customer loyalty. The research presents a case study of lululemon andIts Facebook page and customer product review page to illustrate the importance of social media, using content analysis to interpret the data gathered. The case study shows evidence that a brand community exists on lululemon’s Facebook page, illustrating the importance of social media to customers. The paper concludes that because customers have a high level of involvement in social media, companies would benefit from maintaining a high level of involvement in that same ...
Market Analysis Of Apparel Preferences And Consumer Satisfaction Of Female Baby Boomers In Canada, 2012 Ryerson University
Market Analysis Of Apparel Preferences And Consumer Satisfaction Of Female Baby Boomers In Canada, Jenelle Sparado
Theses and dissertations
The study investigated the consumer behaviors, shopping patterns, and consumer satisfaction of female baby boomers. With a specific focus on the Canadian retail market, the study first surveyed women born between the years of 1946 and 1964 to obtain market research and data that will further aid in a smaller focus group. As boomers enter into their fifties and sixties, there is a growing disconnect between what a boomer wants and what is available to them on the market. The study provides strategies for product sourcing by determine what fit, fabrics, and styles of clothing that boomer women want, and ...