Open Access. Powered by Scholars. Published by Universities.®

Fashion Business Commons

Open Access. Powered by Scholars. Published by Universities.®

183 Full-Text Articles 171 Authors 194,283 Downloads 26 Institutions

All Articles in Fashion Business

Faceted Search

183 full-text articles. Page 1 of 6.

Baju Pelangi Bali, DENI ardi KUTA 2014 Universtity of Indonesia

Baju Pelangi Bali, Deni Ardi Kuta

DENI KUTA

Grosir Baju Pelangi Terlengkap. Azzahra Collection selalu muncul dengan Dress Tie Dye/Rainbow model terupdate dan terbaru. Hal ini tidak lepas dari designer kami yang terus menciptakan Model Baju Pelangi Terbaru untuk para Baju Pelangi Lover's ....


Baju Pelangi | Original Bali Tie Dye | Azzahra Collection, DENI ardi KUTA 2014 Universtity of Indonesia

Baju Pelangi | Original Bali Tie Dye | Azzahra Collection, Deni Ardi Kuta

DENI KUTA

Baju Pelangi | Original Bali Tie Dye | Azzahra Collection Baju Pelangi Bali atau Baju Tie Dye .Kami adalah produsen atau Grosir yang paling Intens ditahun 2014 ini menciptakan Motif-motif busana pelangi terbaru. Azzahra Collection Fashion, adalah pemasok pakaian wanita Original terbaik dengan jaminan barang sekelas butik.


The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, Jung-Im Seo, Grace W. Namwamba 2014 Southern University and A&M College

The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, Jung-Im Seo, Grace W. Namwamba

Atlantic Marketing Journal

We investigated the clothing shopping behaviors of male college students. This study is significant because there is limited published research on the shopping behavior of male college students in the area of two correlative product involvement and store type and yet, there is a large increase in market share of male apparel products. Male college students (n=285) were surveyed via questionnaire. MANOVA and ANOVA were used to analyze the data. This research revealed that male college students are highly concerned about their physical appearance and clothing. The findings of this study demonstrate that male college students have unique shopping ...


Fashion Start Up Business Plan, Ashlee Whelihan 2014 Stephen F Austin State University

Fashion Start Up Business Plan, Ashlee Whelihan

Undergraduate Research Conference

No abstract provided.


2014 U.S. Fashion Industry Bechmarking Study, Sheng Lu 2014 University of Rhode Island

2014 U.S. Fashion Industry Bechmarking Study, Sheng Lu

Sheng Lu

In collaboration with the US Fashion Industry Association, the study is based on a comprehensive survey of 29 executives at leading US fashion brands, retailers, importers, and wholesalers. The study reveals the latest industry outlook, sourcing practices and viewpoints on trade policy of the US fashion industry.


The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz 2014 California Polytechnic State University - San Luis Obispo

The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz

Journalism

Over the past few years, social media and digital media have drastically changed how people consume content, especially in the fashion industry. People are no longer picking up magazines as often as they have in the past. Today, content is consumed online and people are not only reading content, but they are offering their feedback through comments and social media. Multiple types of fashion blogs managed by everyday people are giving consumers an inside look into what used to be an exclusive, fashion-experts-only industry. This study looks at fashion blogging and social media within the fashion industry and how it ...


The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran 2014 California Polytechnic State University - San Luis Obispo

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran

Graphic Communication

The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data ...


Is Anything Ever New? Fashion Design Students’ Perceptions Of Piracy, Sara B. Marcketti, Katharine Celia Greder, Heather Sinclair 2014 Iowa State University

Is Anything Ever New? Fashion Design Students’ Perceptions Of Piracy, Sara B. Marcketti, Katharine Celia Greder, Heather Sinclair

Apparel, Events and Hospitality Management Publications and Papers

Design piracy is the unauthorized copying of another designer or manufacturer’s work. While controversial, it is an instiutionalized practice in the aparel industry. The purpose of this study was to beter understand student perceptions of design piracy, particularly as it is one they wil encounter in their future carers. The authors interviewed twenty-four aparel design students at a land-grant Midwestern University. Data was analyzed using theme analysis. Thre themes developed including: 1) Expresions of cognitve disonance in statements expresing enjoyment of the practice of design piracy as a consumer; yet disapointment when (and if) their own design work was ...


Effects Of Brand Trust, Perceived Fit And Consumer Innovativeness On Fashion Brand Extension Evaluation, Hyunjong Chung, Soyoung Kim 2014 University of Georgia

Effects Of Brand Trust, Perceived Fit And Consumer Innovativeness On Fashion Brand Extension Evaluation, Hyunjong Chung, Soyoung Kim

Atlantic Marketing Journal

This study explored the effects of brand trust, perceived fit, and consumer innovativeness on the overall evaluation of vertical and horizontal extensions for fashion brands. Data were collected from 187 female consumers aged 18 or older who were familiar with Giorgio Armani, the parent brand chosen for this study. Regression results showed that brand trust was a positive predictor of the overall evaluations of both vertical and horizontal extensions, whereas consumer innovativeness was a negative predictor of the overall evaluations of both extensions. Perceived fit exerted a negative impact on the evaluation for vertical extension but had a positive impact ...


The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard 2014 University of Nebraska-Lincoln

The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Blogs are an influential social media platform and a powerful marketing tool (Hsu & Tsou, 2011). A corporate fashion blog is an online product community. Online product communities established by retailers enable customers to interact with the company as well as amongst themselves (Nambisan & Watt, 2011). Online communities are a social space wherein relationships and ties are formed among the members and a common set of values and norms are established and shared (Nambisan & Watt, 2011).

The objective of this study was threefold. First it explored what factors shape readers’ intention to browse products on blogs. Based on a literature review ...


Trend (Spring 2014), Trend Magazine 2014 Iowa State University

Trend (Spring 2014), Trend Magazine

TREND Magazine

Contents: Beautiful bronzing; Tips from the Experts; Politics of fashion, New: accessories in bloom; The Bachelorette: a real catch; The naked face; Pretty poisons; Summer body; Confidence for life; Pattern mixing; Tie faux-pas; Colored suits; A day in the life; Craft beers; Let's take a trip; Mod in Manhattan; Accessories 101; Alumni spotlight: Cassy Ditmer; Royal sense of style; Fashion forecast; It's a jungle out there; Dating disasters; The new casual run-in; Summer reads; Tinder: swipe left or swipe right?; Summer sips; DIY: teacup candle


The Quincy Brand, Jessica Pelton 2014 California Polytechnic State University - San Luis Obispo

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.


Win Your Day: Mary Kay, Agency 345 2014 University of Nebraska - Lincoln

Win Your Day: Mary Kay, Agency 345

Student Advertising Projects - College of Journalism & Mass Communication

EXECUTIVE SUMMARY The beauty market in which Mary Kay has succeeded for the past 50 years is changing. To ensure the continued growth of the Mary Kay brand, it is essential to create new relationships with the next generation of beauty product consumers and sellers. To do this, Mary Kay must connect to Generation-Y women and match their changing ideals of beauty. Above all else, findings show that Gen-Y women are passionate about what it means to be a woman today. As a group, they have diverse dreams and ambitions, but they share the same desire to be successful. They ...


The Gender Continuum: Analysing Constructions Of Masculinity Across The Situational Contexts Of Consumption And Leisure Practices, Deirdre Duffy 2014 Dublin Institute of Technology

The Gender Continuum: Analysing Constructions Of Masculinity Across The Situational Contexts Of Consumption And Leisure Practices, Deirdre Duffy

Conference papers

This paper draws upon Foucauldian theory and considers Eric Anderson's (2009) more recent inclusive masculinity theory to explore how young Irish men construct their masculine identities and come to know themselves through their engagement with consumption and leisure practices. Locating the subject within influential discursive regimes allows for the consideration of identity construction as interconnected with one’s lived existence in the social world. This paper focuses on two practices: national sport and fashionable self-presentation. My findings show how new patterns of power relationships gradually develop, cultivating new constructions of masculinity. However, and challenging Anderson’s emancipatory tone of ...


The Startup Journey: How To Start A Fashion Business, Anupama Pasricha, Tran Nguyen 2013 St. Catherine University

The Startup Journey: How To Start A Fashion Business, Anupama Pasricha, Tran Nguyen

Anupama Pasricha

No abstract provided.


The Effect Of Product Density On Perceived Price And Quality, Joshua JC Holston 2013 The University of Southern Mississippi

The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston

Honors Theses

This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the ...


The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao 2013 University of Nebraska-Lincoln

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992 ...


Trend (Fall 2013), Trend Magazine 2013 Iowa State University

Trend (Fall 2013), Trend Magazine

TREND Magazine

Contents: Under the armour; Limitless leather; Trend: Where it all began; Trapped love; Bold baroque; Where to spend your beauty bucks; Avoiding the winter blues; More than my piercings; What women want; The deal with Dean; The guys' guide to girls' gifts; Urban shift; Seasonal scents; Learn to layer; A vintage affair; Student savings; Keepin' it clean; Nip/tuck: Tailoring; Fashion forecast; What my mama wore; Damsel in a dress; ISU alum: Katie Tomlinson; ISU alum: Zach Johnson; Survive winter break; Build your credit; For the record; Live green; Crockpot cooking; DIY


The Use Of Design Patents To Protect Apparel Dresses, 1910 To 1950, Sara B. Marcketti, Jean L. Parsons 2013 Iowa State University

The Use Of Design Patents To Protect Apparel Dresses, 1910 To 1950, Sara B. Marcketti, Jean L. Parsons

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

Intellectual property pertains to the intangible aspects of the mind. Design piracy of apparel is possible within the United States because intellectual property rights do not fully protect clothing design. The purpose of this study was to examine the efforts of apparel designers and apparel companies to protect their fashion designs through patents.


Women And Small Apparel Business Ownership: A Cross-Cultural Exploration Of The Entrepreneurial Experience, Nancy N. Hodges, Kittichai Watchravesringkan, Jennifer Yurchisin, Michelle Childs, Elena E. Karpova, Sara B. Marcketti, Jane Hegland, Ruoh-Nan Yan 2013 University of North Carolina at Greensboro

Women And Small Apparel Business Ownership: A Cross-Cultural Exploration Of The Entrepreneurial Experience, Nancy N. Hodges, Kittichai Watchravesringkan, Jennifer Yurchisin, Michelle Childs, Elena E. Karpova, Sara B. Marcketti, Jane Hegland, Ruoh-Nan Yan

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

The purpose of this study was to explore to the role of such challenges within the entrepreneurial experiences of women who own small apparel businesses and to examine them across cultures. Because small business play an integral role in the apparel supply chain within nearly every country, an examination of the small apparel business across countries would add an international dimension to the literature.


Digital Commons powered by bepress