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Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq. 2016 Proskauer Rose LLP

Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq.

Journal of Intellectual Property Law

No abstract provided.


Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci 2016 Graduate Center, City University of New York

Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci

All Graduate Works by Year: Dissertations, Theses, and Capstone Projects

We live in an age of fast fashion. Clothing is produced in greater volumes than ever before and the lifecycle of each garment keeps getting shorter and shorter. Many items are manufactured to be worn only one time and then thrown away—as disposable as a cup of coffee. There is much to be learned about our current fashion ecosystem by looking into the past. Beyond the garments themselves we must understand the larger historical and sociological context in which these articles of clothing were produced. How does the shopping environment shape the buying habits and fashion trends of an ...


Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao 2016 Nevsehir Haci Bektas Veli University

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after ...


The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju 2016 Auburn University Main Campus

The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju

Atlantic Marketing Journal

In recent years, considering that consumers are giving more importance to their role and consequence with regards to social and environmental implication of their consumption decisions, there has been increase in ethical consumption research. However, to date, the role of individual susceptibility to interpersonal influence and other relevant factors (e.g., environmental apparel knowledge) have not been studied. Therefore, the present study explored several critical constructs related to green apparel consumption including consumer susceptibility to interpersonal influence (CSII). The present study focused on American youth (n = 1,049). Based on extant literature review, a hypothesized model was proposed. To test ...


Evaluating The Perception Of Luxury Brands In Today's Marketplace And The Impact Of The Digital Age On These Brands, Mary M. Turner 2016 University of Arkansas, Fayetteville

Evaluating The Perception Of Luxury Brands In Today's Marketplace And The Impact Of The Digital Age On These Brands, Mary M. Turner

Marketing Undergraduate Honors Theses

“In spite of the global recession, luxury seems to be everywhere. Luxury is a term that is routinely used in our everyday life: a promise of decadence and a dream of an exclusive lifestyle, a key component of marketing management and a tagline in commercials and advertising campaigns…However, what does luxury really mean? The only consensus on the meaning of luxury is that there is little consensus” (Hennigs et al. 3). For an industry that once presented itself as so exclusive and definitive, it is hard to believe there is such uncertainty in defining this market. Much of this ...


Equilibrium, Gabriel Leiner 2016 University of Southern California

Equilibrium, Gabriel Leiner

Gabriel Leiner

No abstract provided.


Development Of New Product Category For The Fashion School Store Utilizing The Techstylelab, Zoe I. Dolch Miss 2016 Kent State University - Kent Campus

Development Of New Product Category For The Fashion School Store Utilizing The Techstylelab, Zoe I. Dolch Miss

Undergraduate Research Symposium

As a project that started in the Product Development course, we were given the problem to identify a new product category to sale at the Fashion School Store that would retail under twenty five dollars. After researching the surrounding competition, analyzing the stores current assortment, and identifying the target customer a home goods line would be a probable addition. The first step was the creation of prototypes to be presented to the Fashion School’s curatorial team. The curatorial team gave us approval to go ahead with the pillows to test in the Fashion School Store. Further research directed us ...


Firms' Decisions To Enter A Market Of Highly Differentiated Products: Apparel Industry And New York Fashion Week, Yoko Katagiri 2016 Graduate Center, City University of New York

Firms' Decisions To Enter A Market Of Highly Differentiated Products: Apparel Industry And New York Fashion Week, Yoko Katagiri

All Graduate Works by Year: Dissertations, Theses, and Capstone Projects

This dissertation deals with economic aspects of the fashion industry. It begins with a discussion of the complex industrial organization aspects of the industry. A wealth of information in this area has been assembled and is presented for the first time. The focus is on the high-end fashion market: how it started, how it works, New York Fashion Week, and its significance for the industry. Then a comprehensive review of the economics literature as it pertains to the industry is presented, also for the first time. The empirical sections of the dissertation contain estimates of demand functions for apparel and ...


Quality Evaluation Of Jeans At Three Price Categories, Behnoosh Ghaani Farashahi 2016 University of Kentucky

Quality Evaluation Of Jeans At Three Price Categories, Behnoosh Ghaani Farashahi

Theses and Dissertations--Retailing and Tourism Management

The purpose of this study was to evaluate the specifications, appearance and performance characteristics of jeans at three price categories and to evaluate the relationship between price and product quality. Three brands; Lucky, Gap, and Faded Glory represented men’s jeans in the price categories of better, moderate, and mass merchant (budget). Jeans were inspected and the design, material, and construction specifications were identified and compared. The appearance and performance characteristics of jeans were evaluated initially and compared to the initial characteristics after one and five launderings. ASTM and AATCC test methods were used to evaluate color difference, colorfastness to ...


Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg 2015 University of Tennessee - Knoxville

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg

University of Tennessee Honors Thesis Projects

No abstract provided.


Cortes, Pedazos Y Retazos Mercantiles Sobre Derecho Y Moda En El Perú, Javier André Murillo Chávez 2015 Pontificia Universidad Católica del Perú

Cortes, Pedazos Y Retazos Mercantiles Sobre Derecho Y Moda En El Perú, Javier André Murillo Chávez

Javier André Murillo Chávez

No abstract provided.


La Leyenda De La Distintividad Adquirida, Javier Murillo Chávez 2015 Pontificia Universidad Católica del Perú

La Leyenda De La Distintividad Adquirida, Javier Murillo Chávez

Javier André Murillo Chávez

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How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen 2015 University of South Carolina-Aiken

How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen

Atlantic Marketing Association Proceedings

Previous research shows that the decisions retailers make about the retail environment influence the amount of time customers spend in retail stores and the total amount of money spent in the retail store (Turley & Milliman 2000). One recent example of a retailer’s efforts to influence customers through the retail environment is Walmart’s Project Impact. In 2009, Walmart embarked on a five year plan to remodel seventy percent of its stores (Gregory 2009). Based on feedback from customers, Walmart sought to change several aspects of the retail environment, including reducing clutter, reducing crowding, wider aisles, clearer sight lines, brighter ...


The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain 2015 Pace University - New York

The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain

Atlantic Marketing Association Proceedings

While there is much focus on recycling household waste such as paper, plastic, and metal, there is less focused attention on the waste produced by clothing and textiles. As noted by Joung (2013), consumers dispose of clothes by recycling, donating to charities, or giving to friends and family. But when individuals are not motivated to do this or are unaware of recycling options, they simply discard unwanted clothing where it ends up in landfill sites.

Motives for recycling clothes can range from altruistic (e.g., donating to a clothing drive for the poor or victims of a natural disaster) to ...


Action And Interaction Of Design By The Social Contagion With Consumer's Behavior, Tarek Abdellatif 2015 SUPTECH TUNISIE

Action And Interaction Of Design By The Social Contagion With Consumer's Behavior, Tarek Abdellatif

Tarek Abdellatif

The mutual commitment and the interdependence of designers and consumers -users of their creations, are becoming more sophisticated and complex in the context of transition between virtual space (online) and real social space (offline). This article is a test of a reflection and a qualitative study of the impact and the propensity of creations and productions of design among social groups of consumers through the activation and of the operativity of the phenomenon of social contagion. This study has tried to show that this interaction does not influence only its three actors pillars: design accompanied by the motivational and communicative ...


The Changing Climate Of Black Hair Care: Marketing To Natural Consumers, Jasmin Joseph, Undergraduate Program 2015 Georgetown University

The Changing Climate Of Black Hair Care: Marketing To Natural Consumers, Jasmin Joseph, Undergraduate Program

McDonough Research Journal

This study is a comprehensive analysis of the black hair care industry and the changes within it as a result of an increase in consumers with “natural hair,” that is, those embracing their natural hair texture as opposed to manipulating it permanently by chemical means. Rapid changes in technology have changed the way consumers engage with product offerings and lowered barriers to entry for new brands. As a result, the historical points of parity and overall branding methodology within black hair and beauty products have drastically changed and manifested in the form of declining sales for over 75% of the ...


Keeping Nebraska In Fashion: The Success Of Postwar Custom Dressmaker Ilona Dorenter Berk, Kylin P. Jensen 2015 University of Nebraska-Lincoln

Keeping Nebraska In Fashion: The Success Of Postwar Custom Dressmaker Ilona Dorenter Berk, Kylin P. Jensen

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Keeping Nebraska in Fashion: The Success of Postwar Custom Dressmaker Ilona Dorenter Berk examines the life and work of previously undocumented Midwestern dressmaker Ilona Berk. Through the interdisciplinary study of three vital components in the entrepreneurial dressmaking business of Ilona; who worked out of her home in Lincoln, Nebraska from 1953 to approximately 2000; research establishes her as a significant contributor to the fashion system of the twentieth century, and an important figure in Midwestern costume history. Components chosen for the study are: Ilona’s unique personal characteristics, the global and regional fashion systems she worked within, and the garments ...


Jean Sequencing, Jeff Hurn, Jack Schaeffer 2015 Digital Revolution

Jean Sequencing, Jeff Hurn, Jack Schaeffer

VRA Bulletin

The digital imaging team at Digital Revolution describes tips and techniques used to capture over 12,000 images from the clothing archives at Levi Strauss and C0. Learn how a creative combination of cameras, computers and lasers turned a daunting task into a stunning visual library in record time. Also discussed is their approach to photographing and restoring glass plate negatives, transparencies, as well as manuscripts and artifacts.


The Common Star, Emma Mahr 2015 Central Washington University

The Common Star, Emma Mahr

Symposium Of University Research and Creative Expression (SOURCE)

The purpose of my design was to create the perfect garment that a woman on-the-go could wear, from running errands to a spring walk in the park. The touches of gold in the sleeves and pant cuffs represent stars peeking out of the night sky, which is also mirrored in the depths of the blue bodice and black pants. During the creation process, I started with a pair of capris pants. For the top, I wanted something that would have some flow as the model walked. I decided to have flowing sleeves. After I made the sleeves gold, I thought ...


She’S Awakened: Release, Alissa Leach 2015 Central Washington University

She’S Awakened: Release, Alissa Leach

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of the design is to show the desire of a woman through her sexuality while also following her belief of modesty. This is a woman with a lot of creativity and elegance. She wants to show every unique side to her. I wanted to challenge my design abilities by doing a garment I have not done before. Using a slippery fabric and a fitted top, it gave the garment the class, elegance, and sex appeal I desired. The colors show the creative side of her while the flow gives her elegance. Process: Before beginning the sketches for ...


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