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Fast Fashion, Honor, And The Value Of Overconsumption, Samuel J. Shoaff 2020 Kutztown University of Pennsylvania

Fast Fashion, Honor, And The Value Of Overconsumption, Samuel J. Shoaff

KUCC -- Kutztown University Composition Conference

An analysis of the implications of fast fashion in a post-industrial society, with a focus on the environmental and human costs.


Consumers’ Perceptions Of Visual Product Aesthetics Based On Fashion Innovativeness And Fashion Leadership Levels: A Research Study In Mersin, A. Celil Cakici, Sena Tekeli 2020 Mersin University

Consumers’ Perceptions Of Visual Product Aesthetics Based On Fashion Innovativeness And Fashion Leadership Levels: A Research Study In Mersin, A. Celil Cakici, Sena Tekeli

Journal of Global Business Insights

The main objective of the study is to determine whether consumers’ visual product aesthetic perception differs according to the level of fashion innovations and fashion leadership. The study was conducted in five counties of Mersin, and the population was 20-64-year-old consumers. The sample consisted of 420 consumers, 213 of whom were male, and 207 of whom were female. Data were obtained through surveys and were analyzed electronically. Descriptive statistics, factors, clustering, and chi-square analysis with t-test were used. As a result of the study, it was found that consumers’ perception of visual product aesthetics is three-dimensional, and it differs ...


An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs 2020 San Jose State University

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.


Fast Fashion And Sustainability - The Case Of Inditex-Zara, Tatiana Destiny Sitaro 2020 Fordham University

Fast Fashion And Sustainability - The Case Of Inditex-Zara, Tatiana Destiny Sitaro

Senior Theses

The purpose of this paper is to investigate the relationship between Inditex’s business model of fast fashion and sustainability, specifically using Zara as a case study. The analysis focuses on the comparison of Inditex and their sustainability goals, against a fixed definition of sustainability split into three parts: profit, environment, and people. The methodology of the paper is analyzing Inditex’s 2018 Annual Report and their global sustainability goals against various scholarly articles and studies conducted of the company and sustainable fashion. Ultimately, I synthesized prior studies and added the most recent sustainability report published by Inditex. The findings ...


An Evaluation Of Sustainability In Consumption: The Behaviors Behind Purchase, Care, And Disposal Of Apparel, Ana La Rosa 2019 University of Nebraska - Lincoln

An Evaluation Of Sustainability In Consumption: The Behaviors Behind Purchase, Care, And Disposal Of Apparel, Ana La Rosa

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Fashion trend cycles have become increasingly fast-paced and unsustainable due to competition and consumer demand in the apparel sector. Despite having sustainable apparel choices available, consumers seem reluctant to adopt sustainable changes in their consumption habits due in part to the market allure of rapid turnover of goods, better known as ‘Fast Fashion’. Paired with aggressive marketing campaigns that encourage increased consumption beyond need, the apparel industry keeps expanding at alarming rates around the world. Although it has been identified that consumers increasingly care about the unethical behaviors in the industry that negatively impact the environment, this feeling does not ...


Country Of Origin Impact On Consumer Perception Of Value In Fast Fashion, Katherine Walter 2019 University of Nebraska - Lincoln

Country Of Origin Impact On Consumer Perception Of Value In Fast Fashion, Katherine Walter

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

With fast fashion growing rapidly, insight onto consumers perception of the value for the country of origin in this sector of the retail industry is a topic that needs to be delved into deeper. While there are studies over the impact of country of origin and fast fashion separately, the correlation between these two dimensions has yet to be reviewed. The purpose of this study is to identify consumers perception of the overall value of fast fashion merchandise based on country of origin. Through a questionnaire, participants were asked open and closed-ended questions about specific factors of value based on ...


The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli 2019 University of Central Arkansas

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research ...


Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem 2019 University of Sfax, Tunisia

Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem

Atlantic Marketing Journal

The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.


The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, GUANG YANG 2019 University of Lynchburg

The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang

Atlantic Marketing Journal

In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends ...


Linda Welters And Abby Lillethun, Fashion History: A Global View (2018), Zeynep Ozdamar-Ertekin 2019 Izmir University of Economics

Linda Welters And Abby Lillethun, Fashion History: A Global View (2018), Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

No abstract provided.


Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin 2019 Izmir University of Economics

Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

Fashion industry is one of the prominent industries in the world with critical negative impacts on the social and ecological environments. It constitutes a very complex and fragmented industry. The currently dominant model of "fast fashion," fulfills the desires of consumers who aspire to wear luxury fashion brands but cannot afford them, by offering them similar styles at affordable prices. However, the main principles of fast fashion, which are speed, affordability, change, disposable trends and aesthetic fads, contradict with sustainability goals and principles. Luxury fashion, on the other hand, emphasizes longevity, durability, authenticity, craftsmanship and quality, and can therefore be ...


Practising Empathy, Kate LOW 2019 Singapore Management University

Practising Empathy, Kate Low

Research Collection Institute of Service Excellence

Kate Low of Perk by Kate talks about how prioritising customer relationships has kept her at the forefront of Singapore’s lingerie scene.


Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, sri dewi setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4 2019 universitas padjadjaran

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the ...


Consumers' Awareness And Perceptions Of Luxury Counterfeits, Murphy Aycock 2019 University of Arkansas, Fayetteville

Consumers' Awareness And Perceptions Of Luxury Counterfeits, Murphy Aycock

Apparel Merchandising and Product Development Undergraduate Honors Theses

Counterfeiting is a global phenomenon. Because counterfeiting has drastically increased over the past several decades, it is easier for consumers to obtain counterfeited merchandise without any penalties. As the seriousness of the issue increases, companies and scholars suggest that consumer education and awareness may reduce the impact of counterfeit manufacturing.

Recently, the luxury goods industry has become one market that is highly affected by counterfeiting, due to their popularity with consumers (Phau, Teah, & Lee 2009). Based on a thorough analysis of literature, many factors have been examined that influence consumers’ attitudes and purchasing intentions towards luxury counterfeits. Results show that ...


Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida 2019 Universitas Padjadjaran

Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida

Library Philosophy and Practice (e-journal)

This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community ...


The Economics Of Fashion: Do Newcomers To The Industry Have A Chance?, Maha Mian 2019 Union College - Schenectady, NY

The Economics Of Fashion: Do Newcomers To The Industry Have A Chance?, Maha Mian

Honors Theses

New York, Paris, London, and Milan have long established themselves as fashion capitals of the world. These cities have become cluster economies with numerous connections, resources, and buyers close at hand. For this reason, firms often establish themselves in these cities to take full advantage of cluster economies and increase their chances of survival. Thus, a large number of leading international fashion firms reside in these cities. This thesis uses the finances and international market presence of these fashion companies as benchmark values for what it means for another company to be “successful” at becoming a major player in the ...


Examination Of Two Decades In Used Clothing Trade: The Case Of The United States And Selected Developed Economies, Youngji Lee, Ling Zhang, Elena E. Karpova 2019 Iowa State University

Examination Of Two Decades In Used Clothing Trade: The Case Of The United States And Selected Developed Economies, Youngji Lee, Ling Zhang, Elena E. Karpova

Ling Zhang

This research examined two decades of the U.S. used clothing exports to the world. All countries (209) were classified into four groups based on the level of economic development. Between 1996 and 2012, U.S. used clothing exports shifted away from low-income economies to high-income economies. For the first time, our research demonstrated that the majority of used clothing discarded by American consumers is exported to high-income economies instead of poorest nations of the world. Next, used clothing exports and imports by volume and value in seven high-income countries were analyzed. The high-income countries not only exported but also ...


Eternal Perspective: Synthesis Of Faith And Digital Printing In Creative Apparel Design, Augusta Overy, Ling Zhang 2019 Central Michigan University

Eternal Perspective: Synthesis Of Faith And Digital Printing In Creative Apparel Design, Augusta Overy, Ling Zhang

Ling Zhang

This apparel design collection combines origami techniques and digital printing to create an inspiring and faith-filled line entitled Eternal Perspective. The line was inspired by the designer's faith and the importance of always maintaining an eternal perspective. Flat patterning techniques were used to create origami garments which fold into a vortex, spiral, and diagonal stair steps in the completed garments. Two different digital prints were inspired by eternal ideas represented by images which were modified in Adobe Photoshop. The main print motif used is an altered image of stained glass windows on the San Diego LDS temple. A sunflower ...


From Chinese Painting To Wearable Art: The Development Of Wearable Art Design Process Model And Evaluation Methods For Wearable Art Designers, Ling Zhang, Brent Holland, Eulanda Sanders 2019 Central Michigan University

From Chinese Painting To Wearable Art: The Development Of Wearable Art Design Process Model And Evaluation Methods For Wearable Art Designers, Ling Zhang, Brent Holland, Eulanda Sanders

Ling Zhang

Applying design process model as the framework during the creative process facilitates documenting the process in a method easy to interpret and replicate for other wearable artists or designers. Thus, the purpose of this research were to: (a) fuse the techniques of Chinese painting and art philosophy with contemporary garment silhouettes to create three lines of wearable art that are inspired by the three most prominent motifs found in Dafang Zhang’s (the researcher/designer’s father) Xie Yi painting, (b) propose a model outlining a design system for creating wearable art useful to other designers and artists based on ...


Millennials' Acceptance Of Voice Activated Shopping, Katelyn Nicole Sorensen 2019 University of Nebraska-Lincoln

Millennials' Acceptance Of Voice Activated Shopping, Katelyn Nicole Sorensen

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

The rise of voice technologies has changed the way individuals complete tasks and interact with their devices. Retail companies are now offering voice features to shop for products, but there is a gap in literature about consumers’ acceptance of using voice technology to make purchases. Previous studies have compared the different brands of voice technologies, investigated privacy issues, or explained the acceptance of voice technology. Millennials’ acceptance and shopping through voice technologies have not been researched before. Kääriä (2017) calls for future studies to focus on voice technologies, since the technology is constantly improving, and new forms are entering the ...


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