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The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao 2013 University of Nebraska - Lincoln

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992 ...


“The New Costumes Of Odd Sizes” Plus-Sized Women’S Fashions, 1920–1929, Carmen N. Keist, Sara B. Marcketti 2013 Iowa State University

“The New Costumes Of Odd Sizes” Plus-Sized Women’S Fashions, 1920–1929, Carmen N. Keist, Sara B. Marcketti

Apparel, Events and Hospitality Management Publications and Papers

By 1916 over 13 million women or 12.7% of the total U.S. population was considered overweight or “stout.” In the 1920s, the term “stout.” indicated an (often matronly appearance) with generous bust, back and hip curves that did not fit with fashion s demands of the ideal stylish figure. Research related to ready-to-wear fashions for plus sized women in the 20th century is almost non-existent. The purpose of this study was to explore available ready-to-wear fashions for the plus sized woman during the years 1920-1929. To explore this topic, a historical method approach was utilized using primary sources ...


The Trend For Mannish Suits In The 1930s, Sara B. Marcketti, Emily T. Angstman 2013 Iowa State University

The Trend For Mannish Suits In The 1930s, Sara B. Marcketti, Emily T. Angstman

Apparel, Events and Hospitality Management Publications and Papers

During the 1930s, fashion and popular press periodicals published reports of women’s suits and separates with the structure and styling of traditional menswear, replete with broad shoulders, notched lapels, deeply cuffed trousers, made in masculine fabrics of woolens, flannels, and plaids. The trend, termed ‘mannish,’ opposed the feminine fashions of the previous decades. Analysis of Women’s Wear Daily, The New York Times, Harper’s Bazaar, and Vogue revealed factors that contributed to the trend and sartorial components that encompassed the look. The authors contend that the mannish trend begun as a sports style was promoted by Hollywood, couched ...


Trend (Fall 2013), Trend Magazine 2013 Iowa State University

Trend (Fall 2013), Trend Magazine

TREND Magazine

Contents: Under the armour; Limitless leather; Trend: Where it all began; Trapped love; Bold baroque; Where to spend your beauty bucks; Avoiding the winter blues; More than my piercings; What women want; The deal with Dean; The guys' guide to girls' gifts; Urban shift; Seasonal scents; Learn to layer; A vintage affair; Student savings; Keepin' it clean; Nip/tuck: Tailoring; Fashion forecast; What my mama wore; Damsel in a dress; ISU alum: Katie Tomlinson; ISU alum: Zach Johnson; Survive winter break; Build your credit; For the record; Live green; Crockpot cooking; DIY


Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski 2013 University of Nevada, Las Vegas

Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski

UNLV Theses/Dissertations/Professional Papers/Capstones

This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.


Off-Price Vs. Department Store Retailing, Denise Aghion 2013 Syracuse University

Off-Price Vs. Department Store Retailing, Denise Aghion

Syracuse University Honors Program Capstone Projects

There are multiple forms of retailing in the United States – two of the most common forms are department store retailing and off-price retailing. Both types of retailers are looking to create profits by negotiating costs with vendors to create suitable gross margins; however, they go about doing so in very different ways. Because I have interned at both types of corporations, my Capstone is to identify which, if either model, is more sustainable in today’s conditions.

Department store retailing is the most well-known form of retailing, and is currently the largest sector of retailing in the United States. They ...


The Influence Of Social Networking Sites On Buying Behaviors Of Millennials, Sharon S. Pate, Melinda Adams 2013 Kennesaw State University

The Influence Of Social Networking Sites On Buying Behaviors Of Millennials, Sharon S. Pate, Melinda Adams

Atlantic Marketing Journal

Social media sites have become an important part of many individuals’ lives. According to the Pew Research Center (2010), Millennials, also known as Gen Y, are living their lives on the internet where 75% of them have a profile on a social networking site. When compared with only 50% of Gen Xers and 30% of Boomers, this gives them the distinct identity that they are more technologically advanced.


Free Fashion, Ashley M. Marshall 2013 Marquette University Law School

Free Fashion, Ashley M. Marshall

Marquette Intellectual Property Law Review

Our current vision of fashion is viewed as a shared art form that may be enjoyed by all social classes. Fashion encourages a melting pot of collaboration from people that are influenced by creativity. At its core, fashion is innovative and it inspires people to foster that same self-expressive conduit. Traditionally, fashion was a privilege and greatly restricted from certain classes. Indeed, Georg Simmel has proposed that in an open class society, the high class seeks to distinguish itself by adorning distinctive forms of dress, and in turn, the middle class adopts this form of dress to identify with the ...


Effects Of Website Environmental Cues On Consumers’ Response And Outcome Behaviors, Eunju Yoon 2012 University of Nebraska - Lincoln

Effects Of Website Environmental Cues On Consumers’ Response And Outcome Behaviors, Eunju Yoon

Open Access Theses and Dissertations from the College of Education and Human Sciences

Mehrabian and Russell (1974) developed the Stimulus-Organism-Response (S-O-R) model in environmental psychology. This model is used to examine the effects of physical stimuli on human emotions and response behaviors. The development of the Internet and electronic commerce has spurred interest in online shopping research. The S-O-R model has been applied widely to examine consumers’ emotions and responses towards online website stimuli (Eroglu, Machleit, & Davis, 2001; Eroglu, Machleit, and Davis, 2003; Menon & Kahn, 2002; Richard, 2005).

The main objective of this study was to examine the effects of website environmental cues on the consumer’s affective (i.e., hedonic attitude) and cognitive (i.e., utilitarian ...


Effects Of Online Consumer Reviews On Attitudes And Behavioral Intentions Toward Products And Retailers, Jee Sun Park 2012 University of Tennessee, Knoxville

Effects Of Online Consumer Reviews On Attitudes And Behavioral Intentions Toward Products And Retailers, Jee Sun Park

Doctoral Dissertations

The purpose of this dissertation is to examine the role of consumer reviews in consumers’ decision making process. The current study aims to help researchers and practitioners understand how consumers process different type of information in online consumer reviews. The specific research objectives are to examine (1) how different type of online consumer reviews influence consumers’ responses toward the reviews (2) how different types of individual characteristics influence consumer processing of the content of the reviews, and (3) how consumers’ responses evoked by review content affect consumer attitudes and behavioral intentions toward the reviewed products and retailers. This study addressed ...


The Beauty Industry's Influence On Women In Society, Ann Marie Britton 2012 University of New Hampshire

The Beauty Industry's Influence On Women In Society, Ann Marie Britton

Honors Theses

There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance. This paper first discusses the existing research that focuses on the cosmetic industry’s influence on women ...


Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., Margaret K. Reder 2012 Salve Regina University

Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., Margaret K. Reder

Pell Scholars and Senior Theses

The fashion industry continuously faces the issue of fashion piracy, retailers intentionally copying fashion designs from the runway and cheaply manufacturing them to sell at a low price. While large retailers are soaring, many young designers are struggling to survive. Fashion labels are turning to better marketing strategies and the use of social media to increase their popularity, image and revenue. This thesis covers the rise of Twitter, and how fashion designers, specifically Diane Von Furstenberg, Nanette Lepore, and Tory Burch, use Twitter and for what purpose. My goal is to determine if the use of Twitter fosters brand growth ...


The Impact Of Nationality, Gender, And Education On Students’ Buying Attitudes Towards Ethical And Socially Responsible Products, Christina Blundin, Suphamas Chatvisedphan, Siraprapa Dusadeewanich, Elena Perova, Xuebo Wang 2012 Johnson & Wales University

The Impact Of Nationality, Gender, And Education On Students’ Buying Attitudes Towards Ethical And Socially Responsible Products, Christina Blundin, Suphamas Chatvisedphan, Siraprapa Dusadeewanich, Elena Perova, Xuebo Wang

MBA Student Scholarship

In today’s corporate climate, a company’s ethical and social responsible (ESR) involvement raises concern amongst consumers. Companies seek methods to demonstrate their high level of ESR in order to win customers’ loyalty. Prior research has been performed examining different variables with regards to the purchase of ESR products. This study utilizes empirical evidence from a private university in Rhode Island, Johnson & Wales University to investigate the significance of demographic variables such as nationality, gender and educational level with regards to students' ESR buying attitude. Additionally considered and analyzed external factors are product price, advertisement and industry concern. Results ...


Fashion Enthusiasts, Casey Finigan 2012 University of Massachusetts Boston

Fashion Enthusiasts, Casey Finigan

Honors Thesis Program in the College of Management

The focus of this study is to explore the fashion industry’s “fashion enthusiast” in comparison to the “average” fashion consumer, and to take that understanding of these fervent consumers as a tool to observe the underlying patterns and factors which comprise these consumers to be enthusiastic ones in this particular industry. The aim of this study is to benefit the fashion industry from a marketing standpoint, by developing a much better understanding of what comprises heavy fashion users, and what drives them more than other fashion not-so-heavy fashion users. The fashion industry is constantly changing and has several media ...


Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi 2012 California Polytechnic State University

Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi

Journalism

No abstract provided.


[Owning My Own Business], Dominique T. Dillard 2012 Western Kentucky University

[Owning My Own Business], Dominique T. Dillard

Undergraduate Research Award

No abstract provided.


Hermes International, Phuong Tran 2012 Marshall University

Hermes International, Phuong Tran

Theses, Dissertations and Capstones

Hermes International Company is the second strongest brand in luxury industry. They have spent more than 100 years to make Hermes name as famous as today. With 3,000 million euro in average revenue, Hermes has a very strong financial position and potential growth compare to other competitors. Their products are always well-designed, high quality, and fashionable. They do not make good products but extremely good ones. Hermes’ target customers are wealthy people who have high level of income and are interested in luxury items. With more than 300 stores all over the world, Hermes is working on their ways ...


The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, Mary A. Graham 2012 University of Kentucky

The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, Mary A. Graham

Theses and Dissertations--Retailing and Tourism Management

Athletes have become more than sports professionals; they are million dollar investments for brand images. Businesses worldwide have transitioned old promotional schemes to athlete endorsements and have experienced positive reactions to the public change. Athletes connected with consumers on a heroic level and translated the brand’s message to purchasers through the theory of transference of affect (White, Goddard, & Wilbur, 2009). Subsequently, there had been an equal rise in the caution businesses exercised as several athletes found occupancy in negative press. Those involved in scandals posed reputational risks for businesses and could reduce positive transference to consumers. The purpose of this study was to test the impact of negative media portrayal (reputation) about athlete endorsers on male consumer’s purchase intentions and attitude favorability towards high or low involvement products. Online surveys were distributed to a Midwestern University, 196 surveys were analyzed. Findings showed purchase intention was affected by reputation for high involvement products; reputation was not an accurate predictor of consumer attitude toward high or low involvement products. Athletes involved in scandals remained effective as endorsers for low involvement products whereas, athletes with positive reputations succeeded when promoting high involvement products.


Textiles, Dress, And Fashion Museum Website Development: Strategies And Practices, Tekara Shay Stewart, Sara B. Marcketti 2012 Iowa State University

Textiles, Dress, And Fashion Museum Website Development: Strategies And Practices, Tekara Shay Stewart, Sara B. Marcketti

Apparel, Events and Hospitality Management Publications and Papers

Museums' use of the Internet, including social networking sites, blogs, and virtual exhibits, can provide new and customized learning opportunities for regular and infrequent visitors. These technologies have the potential to assist museums in making their collections more accessible online, increasing public awareness, and broadening the museums' audiences. To better understand the strategies and practices of textiles, dress, and fashion museum website development, 11 museum professionals were interviewed to understand how websites benefited their museums. Challenges and solutions to creating and maintaining online presence, as well as recommendations for textiles, dress, and fashion museum professionals to consider when making their ...


The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, Sarah Siracusa 2011 Fordham University

The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, Sarah Siracusa

Fordham Business Student Research Journal

When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consumer psychology. One important psychological factor is the concept of needs. Consumers of different socioeconomic backgrounds have different needs, thus influencing what they choose to purchase. While past research has focused on intrinsic and extrinsic aspirations, and the relationship between aspiration and luxury brand preference in predicting luxury consumption, there has not yet been a study conducted focusing on the relationship between socioeconomic status and emotional gratification of purchasing overtly branded (overtly designer) goods in America. After surveying participants in three socioeconomic income groups ...


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