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Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson 2015 University of Nebraska-Lincoln

Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for popularity among all other online social networks. Pinterest, Instagram, Wanelo, and Snapchat have allowed for consumers to share their everyday lives, as well as the products that define their personal cultures. Products that require less financial and social risk tend to not only be influenced by online social networking websites, but also by peers (Kim & Sung, 2008). Products that require more financial and social risk tend to be influenced by family members and the amount of Internet product search behavior (Drozdenko, Jensen, & Coelho, 2012). Little research has ...


Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally 2015 California Polytechnic State University - San Luis Obispo

Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally

Journalism

The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.

A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.

Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain ...


The Iconic Blue Box: A Semiotic Analysis Of Tiffany & Company Advertisements, Lauren Drewniany 2015 California Polytechnic State University - San Luis Obispo

The Iconic Blue Box: A Semiotic Analysis Of Tiffany & Company Advertisements, Lauren Drewniany

Communication Studies

No abstract provided.


A Comparative Life Cycle Assessment Of Denim Jeans And A Cotton T-Shirt: The Production Of Fast Fashion Essential Items From Cradle To Gate, Tara Hackett 2015 University of Kentucky

A Comparative Life Cycle Assessment Of Denim Jeans And A Cotton T-Shirt: The Production Of Fast Fashion Essential Items From Cradle To Gate, Tara Hackett

Theses and Dissertations--Retailing and Tourism Management

As a result of harmful textile production, sustainability has become the movement by which the apparel industry explores solutions to improve procedures in fashion design to maintain a healthy environment. However, the issue is consumers trust the sustainability claims and marketing materials of apparel products at face value without knowing its environmental impact. The overall purpose of this research was to compare the environmental implications of widely produced and owned apparel products through a life cycle assessment approach. This life cycle assessment study examines key environmental impact categories of the materials and production phase (cradle to gate) of a pair ...


A Framework For Classifying The Content Of Online Reviews Of Formalwear Rented Online, Ellen McKinney, Eonyou Shin 2014 Iowa State University

A Framework For Classifying The Content Of Online Reviews Of Formalwear Rented Online, Ellen Mckinney, Eonyou Shin

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price. Researching content of online reviews is important as it allows understanding of the evaluative criteria consumers use and report in online reviews. However, there has been no study to date to investigate online reviews of formalwear rented ...


Insights From An Industry Advisory Board About Online Education For Practitioners, Eulanda A. Sanders, Pollyanna Zhang, Ellen McKinney, Young-A Lee, Sarah Bennett 2014 Iowa State University

Insights From An Industry Advisory Board About Online Education For Practitioners, Eulanda A. Sanders, Pollyanna Zhang, Ellen Mckinney, Young-A Lee, Sarah Bennett

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

Higher education institutions are increasingly using media and Internet for teaching and learning. The 2011 Survey of Online Learning reported that the number of students taking at least one online class was 6.7 million (Allen & Seaman, 2013). Sixty-five percent of higher education organizations perceive online education as a necessary part of their long-term development strategy (Babson Survey Research Group). Moreover, online education not only applies to college students, but also expands to continuing education of industry employees. Increasing technical skill requirements in apparel companies cause employees to need continued training, to keep up with the ever-changing work environment.


Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen McKinney 2014 Iowa State University

Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

With the explosive growth of e-commerce, consumer online reviews as a type of electronic word-of-mouth (eWOM) have become increasingly important. Because online reviews come from the consumer perspective, they are perceived to be more influential on consumers’ choices and more helpful in reducing consumers’ perceived uncertainty than seller-generated information. Despite this, no research to date has investigated consumer-generated information in online reviews of formalwear rented online. This study is the first attempt to understand consumer-generated information in online reviews of formalwear rented online.


Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. McKinney, Erin M. Monfort-Nelson 2014 Iowa State University

Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

"Similar to the scaffolding used in construction to support workers as they work on a specific task, instructional scaffolds are temporary support structures faculty put in place to assist students accomplish new tasks and concepts they could not typically achieve on their own."


Baju Pelangi Bali, DENI ardi KUTA 2014 Universtity of Indonesia

Baju Pelangi Bali, Deni Ardi Kuta

DENI KUTA

Grosir Baju Pelangi Terlengkap. Azzahra Collection selalu muncul dengan Dress Tie Dye/Rainbow model terupdate dan terbaru. Hal ini tidak lepas dari designer kami yang terus menciptakan Model Baju Pelangi Terbaru untuk para Baju Pelangi Lover's ....


Baju Pelangi | Original Bali Tie Dye | Azzahra Collection, DENI ardi KUTA 2014 Universtity of Indonesia

Baju Pelangi | Original Bali Tie Dye | Azzahra Collection, Deni Ardi Kuta

DENI KUTA

Baju Pelangi | Original Bali Tie Dye | Azzahra Collection Baju Pelangi Bali atau Baju Tie Dye .Kami adalah produsen atau Grosir yang paling Intens ditahun 2014 ini menciptakan Motif-motif busana pelangi terbaru. Azzahra Collection Fashion, adalah pemasok pakaian wanita Original terbaik dengan jaminan barang sekelas butik.


The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, Jung-Im Seo, Grace W. Namwamba 2014 Southern University and A&M College

The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, Jung-Im Seo, Grace W. Namwamba

Atlantic Marketing Journal

We investigated the clothing shopping behaviors of male college students. This study is significant because there is limited published research on the shopping behavior of male college students in the area of two correlative product involvement and store type and yet, there is a large increase in market share of male apparel products. Male college students (n=285) were surveyed via questionnaire. MANOVA and ANOVA were used to analyze the data. This research revealed that male college students are highly concerned about their physical appearance and clothing. The findings of this study demonstrate that male college students have unique shopping ...


Fashion Start Up Business Plan, Ashlee Whelihan 2014 Stephen F Austin State University

Fashion Start Up Business Plan, Ashlee Whelihan

Undergraduate Research Conference

No abstract provided.


2014 U.S. Fashion Industry Bechmarking Study, Sheng Lu 2014 University of Rhode Island

2014 U.S. Fashion Industry Bechmarking Study, Sheng Lu

Sheng Lu

In collaboration with the US Fashion Industry Association, the study is based on a comprehensive survey of 29 executives at leading US fashion brands, retailers, importers, and wholesalers. The study reveals the latest industry outlook, sourcing practices and viewpoints on trade policy of the US fashion industry.


The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz 2014 California Polytechnic State University - San Luis Obispo

The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz

Journalism

Over the past few years, social media and digital media have drastically changed how people consume content, especially in the fashion industry. People are no longer picking up magazines as often as they have in the past. Today, content is consumed online and people are not only reading content, but they are offering their feedback through comments and social media. Multiple types of fashion blogs managed by everyday people are giving consumers an inside look into what used to be an exclusive, fashion-experts-only industry. This study looks at fashion blogging and social media within the fashion industry and how it ...


The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran 2014 California Polytechnic State University - San Luis Obispo

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran

Graphic Communication

The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data ...


Is Anything Ever New? Fashion Design Students’ Perceptions Of Piracy, Sara B. Marcketti, Katharine Celia Greder, Heather Sinclair 2014 Iowa State University

Is Anything Ever New? Fashion Design Students’ Perceptions Of Piracy, Sara B. Marcketti, Katharine Celia Greder, Heather Sinclair

Apparel, Events and Hospitality Management Publications and Papers

Design piracy is the unauthorized copying of another designer or manufacturer’s work. While controversial, it is an instiutionalized practice in the aparel industry. The purpose of this study was to beter understand student perceptions of design piracy, particularly as it is one they wil encounter in their future carers. The authors interviewed twenty-four aparel design students at a land-grant Midwestern University. Data was analyzed using theme analysis. Thre themes developed including: 1) Expresions of cognitve disonance in statements expresing enjoyment of the practice of design piracy as a consumer; yet disapointment when (and if) their own design work was ...


Effects Of Brand Trust, Perceived Fit And Consumer Innovativeness On Fashion Brand Extension Evaluation, Hyunjong Chung, Soyoung Kim 2014 University of Georgia

Effects Of Brand Trust, Perceived Fit And Consumer Innovativeness On Fashion Brand Extension Evaluation, Hyunjong Chung, Soyoung Kim

Atlantic Marketing Journal

This study explored the effects of brand trust, perceived fit, and consumer innovativeness on the overall evaluation of vertical and horizontal extensions for fashion brands. Data were collected from 187 female consumers aged 18 or older who were familiar with Giorgio Armani, the parent brand chosen for this study. Regression results showed that brand trust was a positive predictor of the overall evaluations of both vertical and horizontal extensions, whereas consumer innovativeness was a negative predictor of the overall evaluations of both extensions. Perceived fit exerted a negative impact on the evaluation for vertical extension but had a positive impact ...


The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard 2014 University of Nebraska-Lincoln

The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Blogs are an influential social media platform and a powerful marketing tool (Hsu & Tsou, 2011). A corporate fashion blog is an online product community. Online product communities established by retailers enable customers to interact with the company as well as amongst themselves (Nambisan & Watt, 2011). Online communities are a social space wherein relationships and ties are formed among the members and a common set of values and norms are established and shared (Nambisan & Watt, 2011).

The objective of this study was threefold. First it explored what factors shape readers’ intention to browse products on blogs. Based on a literature review ...


Trend (Spring 2014), Trend Magazine 2014 Iowa State University

Trend (Spring 2014), Trend Magazine

TREND Magazine

Contents: Beautiful bronzing; Tips from the Experts; Politics of fashion, New: accessories in bloom; The Bachelorette: a real catch; The naked face; Pretty poisons; Summer body; Confidence for life; Pattern mixing; Tie faux-pas; Colored suits; A day in the life; Craft beers; Let's take a trip; Mod in Manhattan; Accessories 101; Alumni spotlight: Cassy Ditmer; Royal sense of style; Fashion forecast; It's a jungle out there; Dating disasters; The new casual run-in; Summer reads; Tinder: swipe left or swipe right?; Summer sips; DIY: teacup candle


The Quincy Brand, Jessica Pelton 2014 California Polytechnic State University - San Luis Obispo

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.


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