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Effects Of Information Sidedness On Young Consumer Attitudes And Subjective Norms Toward Fashion Products Made Of Fur, Leather, And Wool, Minjung Lee, Elena Karpova 2017 Konkuk University

Effects Of Information Sidedness On Young Consumer Attitudes And Subjective Norms Toward Fashion Products Made Of Fur, Leather, And Wool, Minjung Lee, Elena Karpova

Elena E. Karpova

This study examined how information about fashion products made of animal-based materials might influence consumer attitudes and subjective norms. Based on elaboration likelihood model and theory of reasoned action, eight hypotheses were proposed and tested effects of (a) one-sided positive information; (b) one-sided negative information; and (c) two-sided information about animal-based materials on consumer attitudes and subjective norms toward purchasing fashion products made of fur, leather, and wool. A control group that received information irrelevant to animal-based materials was also used. An experiment employing a between-subjects design was conducted. A randomized multi-group design with four levels of treatment was employed ...


Young Entrepreneurship In Philadelphia, Mario J. Heitman 2017 Ursinus College

Young Entrepreneurship In Philadelphia, Mario J. Heitman

Art and Art History Summer Fellows

A contemporary case study in starting a small business in Philadelphia. The paper focuses on my experiences as an artist and centers on a pop-up exhibition held July 15th 2017.


Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman 2017 The Graduate Center, City University of New York

Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman

All Graduate Works by Year: Dissertations, Theses, and Capstone Projects

The global fashion market is expanding every day, but often, the global fashion runways do not reflect that reality. On average, black models make up for six percent of models used on the runway during the fashion month calendar. This small percentage is also mirrored in advertisements and editorials featured in popular fashion magazines. In the 1970s, black models were met with great opportunities, and that success trickled down into the 1980s and the 1990s. As the 90s came to a close, top designers opted for an aesthetic that ultimately excluded models of color, but black models beared the brunt ...


Tendencias 2017 Para Chaquetas De Mujer, Helena Jara Castellano 2017 Selected Works

Tendencias 2017 Para Chaquetas De Mujer, Helena Jara Castellano

Helena Jara Castellano

Las chaquetas para esta próxima temporada primavera-verano 2017 que podemos añadir a nuestro armario: tejanas con parches, chaquetas de punto para mujer, blazers, bombers... ¡No te lo pierdas!


Is Fast Fashion A Concern Of The Everyday Teen?, Mariah N. Cruz 2017 Portland State University

Is Fast Fashion A Concern Of The Everyday Teen?, Mariah N. Cruz

Student Research Symposium

The phrase “fast fashion” refers to getting clothes at extremely low costs to keep up with the newest fashion trends. When we purchase items, we don’t put much thought into where our clothing goes after we “get rid” of them. The saying “Out of sight, out of mind” is apparent when it comes down to consumers and letting go of old clothes. Our only concern as consumers is the next big thing. The fashion industry has drastically changed over the past two decades and trends play a huge role in this push for mass production. We as a society ...


The Impact Of Ethical Concerns On Fashion Consumerism: Case-Based Evidence, Lena Cavusoglu, Mourad Dakhli 2017 Izmir University of Economics

The Impact Of Ethical Concerns On Fashion Consumerism: Case-Based Evidence, Lena Cavusoglu, Mourad Dakhli

Markets, Globalization & Development Review

In continuation of our previous work, “The Impact of Ethical Concerns on Fashion Consumerism: A Review,” we present here empirically based reports to support our argument that ethical concerns in the fashion industry affect consumer behavior. In line with Paper I, the initial paper of this series, we address the concept of ethical marketing, with a focus on the two dimensions of sustainable environmental practices and societally appropriate messaging. The linkages of ethical concerns in fashion with corporate image and financial performance are explored, using a set of 15 real-life cases and anecdotes. We identify challenges in this area, offer ...


Exploring The Abilities Of 3d Printing And Its Viability For Consumption In The Fashion Industry, Laura C. Corral, Kaitlyn J. Walker 2017 University of Arkansas, Fayetteville

Exploring The Abilities Of 3d Printing And Its Viability For Consumption In The Fashion Industry, Laura C. Corral, Kaitlyn J. Walker

Apparel Merchandising and Product Development Undergraduate Honors Theses

Abstract

With the ever-evolving state of today’s technology, designers and retailers in the apparel industry are seeking out new technological methods that have the capacity to revolutionize and individualize their brand, as well as meet consumer needs and preferences. An emerging technology is 3D printing, which utilizes computer-aided technology and a variety of filaments to construct an object. Though 3D printing technology offers the ability for rapid prototyping, a condensed supply chain, and a sustainable additive manufacturing process, there is question as to whether or not consumers are ready for 3D printed clothing to enter their wardrobes. In this ...


Branding And Visual Promotion, Lauren Looney 2017 University of Wyoming

Branding And Visual Promotion, Lauren Looney

Honors Theses AY 16/17

Branding and visual promotion are two key components for a business that can strengthen its stance in the marketplace. This paper looks specifically into how branding and visual promotion, and how that relates to the visual merchandiser, in Laramie, Wyoming. It will also explore how small businesses become successful based on Laramie business owners’ perspective and the unique view they offer to visual merchandising in a small college town.

This research started with businesses in downtown Laramie and, after choosing a few businesses, the researcher designed three display windows downtown. After designing and implementing these windows, the owners or managers ...


The Sustainable Future Of The Fashion Industry, Zhanna Kutsenkova 2017 Dominican University of California

The Sustainable Future Of The Fashion Industry, Zhanna Kutsenkova

Scholarly & Creative Works Conference 2017

Sustainable fashion is a recent movement within the fashion industry that aims to reduce textile waste and environmental depletion while increasing ethical treatment of workers; the goal is to slow down the global production and consumption process in order to form an industry that will be more sustainable in the long run. Along with the development of more socially and eco-conscious production and marketing practices, there is still room for the sustainable fashion movement to grow beyond its current scope. With the support of growing information networks and brand transparency consumers will be better equipped than ever before to make ...


Developing A Rural Renaissance Community Index: A Multi-Disciplinary Project With Research And Outreach Elements, Ann Marie Fiore, Linda S. Niehm, Christopher Seeger, Jessica L. Hurst, Daniel Russell, Steven Garasky, Sara J. Kadolph 2017 Iowa State University

Developing A Rural Renaissance Community Index: A Multi-Disciplinary Project With Research And Outreach Elements, Ann Marie Fiore, Linda S. Niehm, Christopher Seeger, Jessica L. Hurst, Daniel Russell, Steven Garasky, Sara J. Kadolph

Daniel W. Russell

The main purpose of this project was to develop a multi-functional instrument to capture information about the relative attractiveness of rural community features, including retail offerings, to the Creative Class as well as other prospective residents.


Sustainable Fashion Consumption: An Expanded Theory Of Planned Behavior, Srikant Manchiraju, Ann Marie Fiore, Daniel W. Russell 2017 Iowa State University

Sustainable Fashion Consumption: An Expanded Theory Of Planned Behavior, Srikant Manchiraju, Ann Marie Fiore, Daniel W. Russell

Daniel W. Russell

This study is an effort to understand consumers' perceptions of sustainable consumption towards fashion, including their beliefs, attitude, and behavioral intention toward purchase sustainable fashion products, which may be used to increase demand for sustainable fashion, thus diminishing the negative impact of fashion products on the environment.


Exploring Wearable Technology: Solar Powered Book Bags, Courtney Beringer, Sam Vande Loo 2017 Iowa State University

Exploring Wearable Technology: Solar Powered Book Bags, Courtney Beringer, Sam Vande Loo

Symposium on Undergraduate Research and Creative Expression

The purpose of this study was to gauge public opinion on wearable technology, with an extra focus on solar panel integration. Thus, the researchers gathered the information needed to develop a useful wearable technology product. Despite growing interest in wearable technology, the use of solar panels in commercial products seems to be non-existent. Some companies have experimented with the integration of solar panels in clothing but have not been successful. This is due to multiple factors including aesthetics, efficiency, functionality, and price (Dunne, 2010). This mixed method research design is composed of two parts: 1) a student focus group interview ...


Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb 2017 Lynchburg College

Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb

Student Scholar Showcase

My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.


The Sole Man, Singapore Management University 2017 Singapore Management University

The Sole Man, Singapore Management University

Perspectives@SMU

Killick Datta worked for Nike when Adidas and Puma were the biggest brands. After over three decades in the shoes business, he still visits malls every weekend because it is crucial to “know your marketplace


Designing A Solar Powered Jacket: Interdisciplinary Research And Design Through The Functional, Expressive, And Aesthetic (Fea) Consumer Needs Model, Kathryn Jean Kaalberg 2017 Iowa State University

Designing A Solar Powered Jacket: Interdisciplinary Research And Design Through The Functional, Expressive, And Aesthetic (Fea) Consumer Needs Model, Kathryn Jean Kaalberg

Honors Projects and Posters

Wearable technology and product sustainability in the apparel industry is an increased focus of consumers. A major problem of wearable electronics currently on the market is the reliance on conventional power supplies (i.e. batteries) that are typically heavy, made from topic sources, and have a short lifetime. To save resources, solar energy can be harnessed. Flexible solar panels offer a sustainable, lightweight source of energy, but consumer attitudes towards solar powered clothing are greatly affected by the product's functional, expressive, and aesthetic (FEA) qualities (Hwang, Chung, & Sanders, 2016; Lamb & Kallal, 1992). Because few apparel products beyond accessories exist in the ...


Developing A Rural Renaissance Community Index: A Multi-Disciplinary Project With Research And Outreach Elements, Ann Marie Fiore, Linda S. Niehm, Christopher Seeger, Jessica L. Hurst, Daniel Russell, Steven Garasky, Sara J. Kadolph 2017 Iowa State University

Developing A Rural Renaissance Community Index: A Multi-Disciplinary Project With Research And Outreach Elements, Ann Marie Fiore, Linda S. Niehm, Christopher Seeger, Jessica L. Hurst, Daniel Russell, Steven Garasky, Sara J. Kadolph

Christopher J. Seeger

The main purpose of this project was to develop a multi-functional instrument to capture information about the relative attractiveness of rural community features, including retail offerings, to the Creative Class as well as other prospective residents.


Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander 2017 Marshall University

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander

Atlantic Marketing Journal

This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.


Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik 2017 Illinois College

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Journal

With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket ...


An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones 2017 North Carolina A&T State University

An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones

Atlantic Marketing Journal

The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the ...


Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University 2017 Singapore Management University

Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University

Perspectives@SMU

Makers of luxury goods can charge even more if they play down their famous labels


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