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Firms' Decisions To Enter A Market Of Highly Differentiated Products: Apparel Industry And New York Fashion Week, Yoko Katagiri 2016 Graduate Center, City University of New York

Firms' Decisions To Enter A Market Of Highly Differentiated Products: Apparel Industry And New York Fashion Week, Yoko Katagiri

All Dissertations, Theses, and Capstone Projects (2014-Present)

This dissertation deals with economic aspects of the fashion industry. It begins with a discussion of the complex industrial organization aspects of the industry. A wealth of information in this area has been assembled and is presented for the first time. The focus is on the high-end fashion market: how it started, how it works, New York Fashion Week, and its significance for the industry. Then a comprehensive review of the economics literature as it pertains to the industry is presented, also for the first time. The empirical sections of the dissertation contain estimates of demand functions for apparel and ...


Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg 2015 University of Tennessee - Knoxville

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg

University of Tennessee Honors Thesis Projects

No abstract provided.


La Leyenda De La Distintividad Adquirida, Javier André Murillo Chávez 2015

La Leyenda De La Distintividad Adquirida, Javier André Murillo Chávez

Javier André Murillo Chávez

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How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen 2015 University of South Carolina-Aiken

How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen

Atlantic Marketing Association Proceedings

Previous research shows that the decisions retailers make about the retail environment influence the amount of time customers spend in retail stores and the total amount of money spent in the retail store (Turley & Milliman 2000). One recent example of a retailer’s efforts to influence customers through the retail environment is Walmart’s Project Impact. In 2009, Walmart embarked on a five year plan to remodel seventy percent of its stores (Gregory 2009). Based on feedback from customers, Walmart sought to change several aspects of the retail environment, including reducing clutter, reducing crowding, wider aisles, clearer sight lines, brighter ...


The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain 2015 Pace University - New York

The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain

Atlantic Marketing Association Proceedings

While there is much focus on recycling household waste such as paper, plastic, and metal, there is less focused attention on the waste produced by clothing and textiles. As noted by Joung (2013), consumers dispose of clothes by recycling, donating to charities, or giving to friends and family. But when individuals are not motivated to do this or are unaware of recycling options, they simply discard unwanted clothing where it ends up in landfill sites.

Motives for recycling clothes can range from altruistic (e.g., donating to a clothing drive for the poor or victims of a natural disaster) to ...


The Changing Climate Of Black Hair Care: Marketing To Natural Consumers, Jasmin Joseph, Undergraduate Program 2015 Georgetown University

The Changing Climate Of Black Hair Care: Marketing To Natural Consumers, Jasmin Joseph, Undergraduate Program

McDonough Research Journal

This study is a comprehensive analysis of the black hair care industry and the changes within it as a result of an increase in consumers with “natural hair,” that is, those embracing their natural hair texture as opposed to manipulating it permanently by chemical means. Rapid changes in technology have changed the way consumers engage with product offerings and lowered barriers to entry for new brands. As a result, the historical points of parity and overall branding methodology within black hair and beauty products have drastically changed and manifested in the form of declining sales for over 75% of the ...


Keeping Nebraska In Fashion: The Success Of Postwar Custom Dressmaker Ilona Dorenter Berk, Kylin P. Jensen 2015 University of Nebraska-Lincoln

Keeping Nebraska In Fashion: The Success Of Postwar Custom Dressmaker Ilona Dorenter Berk, Kylin P. Jensen

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Keeping Nebraska in Fashion: The Success of Postwar Custom Dressmaker Ilona Dorenter Berk examines the life and work of previously undocumented Midwestern dressmaker Ilona Berk. Through the interdisciplinary study of three vital components in the entrepreneurial dressmaking business of Ilona; who worked out of her home in Lincoln, Nebraska from 1953 to approximately 2000; research establishes her as a significant contributor to the fashion system of the twentieth century, and an important figure in Midwestern costume history. Components chosen for the study are: Ilona’s unique personal characteristics, the global and regional fashion systems she worked within, and the garments ...


Jean Sequencing, Jeff Hurn, Jack Schaeffer 2015 Digital Revolution

Jean Sequencing, Jeff Hurn, Jack Schaeffer

VRA Bulletin

The digital imaging team at Digital Revolution describes tips and techniques used to capture over 12,000 images from the clothing archives at Levi Strauss and C0. Learn how a creative combination of cameras, computers and lasers turned a daunting task into a stunning visual library in record time. Also discussed is their approach to photographing and restoring glass plate negatives, transparencies, as well as manuscripts and artifacts.


The Common Star, Emma Mahr 2015 Central Washington University

The Common Star, Emma Mahr

Symposium Of University Research and Creative Expression (SOURCE)

The purpose of my design was to create the perfect garment that a woman on-the-go could wear, from running errands to a spring walk in the park. The touches of gold in the sleeves and pant cuffs represent stars peeking out of the night sky, which is also mirrored in the depths of the blue bodice and black pants. During the creation process, I started with a pair of capris pants. For the top, I wanted something that would have some flow as the model walked. I decided to have flowing sleeves. After I made the sleeves gold, I thought ...


Lily Of The Valley, Rachael Wescott 2015 Central Washington University

Lily Of The Valley, Rachael Wescott

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this garment is to bring wonderment, beauty, and imagination back into our lives. When we were young, princesses, fairies, and mermaids were an everyday occurrence and they brought daydreams and joy. This garment shows that even as an adult, a woman can put on a fairytalesque dress and be in her own world of beautiful scenery, singing songbirds and her own Prince Charming. This dress is for dreamers who go after their bliss and don’t let anything stop them. Every woman is beautiful in her own wonderful way, and this dress is suited for any ...


Wanderlust, Kaylee Harris 2015 Central Washington University

Wanderlust, Kaylee Harris

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of my design is to create a look that is simple and easy to wear while still being superbly unique and daring. My ultimate goal was to create a garment to be worn in a festival setting where there are no rules or boundaries according to dress and personal style. I wanted to create something that would stand out in a crowd and still be wearable and flattering. Process: The process of designing this piece was really quite simple. I knew I wanted to have a basic and flattering silhouette, which I achieved with a slightly flared ...


It Girl, Lauren Abrams 2015 Central Washington University

It Girl, Lauren Abrams

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose for this garment was to create a piece of clothing that a woman can wear out to a formal or social event. I wanted to make the wearer feel confident and sexy, but at the same time show her fun side. The off-shoulder strap creates a sexy and confident look and the handmade roses show the fun and romantic side of the woman. Having a bold purple color shows a more fun and confident woman. Process: The process of this garment started with my interests. I love roses and I wanted to do something with them. I ...


Lucid Dream, Malissa Clark 2015 Central Washington University

Lucid Dream, Malissa Clark

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this design was to create a garment that is beautiful but also practical. The look is inspired by grunge but also by romanticism and the occult. I wanted to portray a completely simplistic garment in a way that makes it seem so much more profound and adaptable to any style the wearer chooses to portray. Process: I found my initial inspiration by looking at Dark Beauty magazine, a gothic fashion magazine. From there, I searched on various online databases and put inspirational images into a design Pinterest board. The images combined to create a tribal but ...


After Death, D'ondre Johnson 2015 Central Washington University

After Death, D'Ondre Johnson

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this design was to compose a minimalist ready-to-wear garment. Process: The process of this design began with extensive design development. Design development began with inspiration of several Christian Dior and Saint Laurent designs along with other inspirational images. Techniques: Draping was used to design the garment. Fabric was draped on a dress form and manipulated into the design. Darts were placed on the front and back bodices for proper fitting. Once the final look via draping was achieved the muslin was removed and the design was translated to paper patterns. A sample was made from the ...


She’S Awakened: Release, Alissa Leach 2015 Central Washington University

She’S Awakened: Release, Alissa Leach

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of the design is to show the desire of a woman through her sexuality while also following her belief of modesty. This is a woman with a lot of creativity and elegance. She wants to show every unique side to her. I wanted to challenge my design abilities by doing a garment I have not done before. Using a slippery fabric and a fitted top, it gave the garment the class, elegance, and sex appeal I desired. The colors show the creative side of her while the flow gives her elegance. Process: Before beginning the sketches for ...


Vivido Déesse, Andrea Eklund 2015 Central Washington University

Vivido Déesse, Andrea Eklund

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this design was to integrate various apparel construction techniques used throughout history in one creative garment.

Process: Inspiration for the design came from recent trips to Paris, London, and Milan. My imagination was sparked while I was engrossed in the stories and images of these historical cities were people have lived their lives and fashion evolved over hundreds of years. Drawing inspiration from a boat ride down the Seine River in Paris and the miles-long network of canals, the monuments and carvings at Westminster Abbey, the Wedding Dress 1775-2014 exhibit at the Victoria and Albert Museum ...


Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson 2015 University of Nebraska-Lincoln

Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for popularity among all other online social networks. Pinterest, Instagram, Wanelo, and Snapchat have allowed for consumers to share their everyday lives, as well as the products that define their personal cultures. Products that require less financial and social risk tend to not only be influenced by online social networking websites, but also by peers (Kim & Sung, 2008). Products that require more financial and social risk tend to be influenced by family members and the amount of Internet product search behavior (Drozdenko, Jensen, & Coelho, 2012). Little research has ...


The Role Of Sustainable Visual Merchandising Practices In Driving Retail Sales And Building Retail Store Loyalty, Xeniya Konika 2015 Iowa State University

The Role Of Sustainable Visual Merchandising Practices In Driving Retail Sales And Building Retail Store Loyalty, Xeniya Konika

Symposium on Undergraduate Research and Creative Expression

As going green is becoming more economically feasible and popular in apparel retail, eco-friendly policies have penetrated stages of fashion industry through apparel production, store maintenance, and retail supply chain (Pegler, 2012). By utilizing sustainable practices in retail, a company does not only benefit the environment, but also creates a positive retail image (Lee, Choi, Youn, and Lee; 2012). More consumers are willing to pay for eco-friendly products; moreover, they want to shop in green stores (Pegler, 2012). Since there is a rising demand for eco-friendly stores, relevant visual merchandising practices are essential to fulfil this need. The purpose of ...


Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally 2015 California Polytechnic State University - San Luis Obispo

Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally

Journalism

The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.

A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.

Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain ...


The Iconic Blue Box: A Semiotic Analysis Of Tiffany & Company Advertisements, Lauren Drewniany 2015 California Polytechnic State University - San Luis Obispo

The Iconic Blue Box: A Semiotic Analysis Of Tiffany & Company Advertisements, Lauren Drewniany

Communication Studies

No abstract provided.


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