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Green Marketing Effects On The Consumer, Alice O. Townsend 2017 The University of Southern Mississippi

Green Marketing Effects On The Consumer, Alice O. Townsend

Honors Theses

The purpose of this study is to gauge the influence of green marketing efforts directed at the consumer. Green marketing is a marketing strategy used by businesses that emphasizes the environmental improvements a company has implemented. Green marketing is not a new concept but it is one that is still relevant to consumers and companies alike as concern for the environment continues to grow. This particular study looks at a relatively new frontier for green marketing in how it appears on social media by testing brand perception and purchase intent of an environmentally conscientious social media post by a consumer ...


In A World Where We Are Constantly Connected, How Connected Are We?, Samantha Valenza 2017 University of Rhode Island

In A World Where We Are Constantly Connected, How Connected Are We?, Samantha Valenza

Senior Honors Projects

Social media in today’s world is common amongst millennials (trend-setting young adults born 1980-2002) as a source of news and networking. Social media has yielded benefits, including the ability to connect with geographically dispersed, like-minded individuals for entertainment, employment opportunities, or to engage in activism. However, the popularity of social media, as well as the frequency of its use, raises questions about its effects on our lifestyles, habits, and interpersonal relationships. Despite its benefits, social media usage may have a darker side. Extreme cases involving addiction, fake news, identity theft, cyber-bullying, and other criminal activities have received some attention ...


#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda 2017 University of Rhode Island

#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda

Senior Honors Projects

Since 2009, the University of Rhode Island has offered Alternative Spring Break trips to students who are passionate about service and want to become more involved within the community doing meaningful and engaging volunteer work. These trips are completely student planned and fundraised with the guidance of a group of student leaders for each trip. Over the years, this program has exponentially grown, leading to our biggest year yet with two trips staying in Rhode Island and three out of state trips offered in 2017. In the past, the spring break trips were hosted by URI S.A.V.E ...


A Changing Industry: An Analysis Of The Effects Of Direct-To-Consumer Advertising On The Insurance Industry, James Bonvicini 2017 University of Connecticut

A Changing Industry: An Analysis Of The Effects Of Direct-To-Consumer Advertising On The Insurance Industry, James Bonvicini

Honors Scholar Theses

Direct-to-consumer selling is a shift in the strategies of many companies. As technology continues to play a prominent role in business, companies need to adapt to accommodate, and take advantage of, new opportunities that become available. Many insurance companies are now focusing on improving their direct-to-consumer selling efforts and attracting consumers with new online selling platforms. This thesis looks at the changes inside and outside of the industry that led to this direct method of selling and the impact that this has on the intermediaries in the industry, with a focus on property and casualty businesses. Additionally, this thesis takes ...


Lcw Marketing Newsletter Volume 7 Issue 1, Touro College Lander College for Women, Lander College for Women 2017 Touro College and University System

Lcw Marketing Newsletter Volume 7 Issue 1, Touro College Lander College For Women, Lander College For Women

Yearbooks and Newsletters

No abstract provided.


Social Crm Applications And Impact In Small Businesses, Levi Bridge 2017 Liberty University

Social Crm Applications And Impact In Small Businesses, Levi Bridge

Doctoral Dissertations and Projects

The present study explored the effect social customer relationship management (CRM) on. Small businesses typically have limited resources and thus use an informal CRM system causing them to not realize the full sales potential or customer engagement that could occur. The qualitative study consisted of 10 small businesses that utilize social media to engage with customers. The agency theory and resource based view served as the theoretical foundation for the study. One-on-one interviews were conducted with the employee responsible for managing the social media content. From the interviews, three themes emerged that are critical for social CRM success: visibility, interactivity ...


Sustainable Tourism Study Through Solimar International, S silongwengjia 2017 SIT Graduate Institute

Sustainable Tourism Study Through Solimar International, S Silongwengjia

Capstone Collection

This inquiry explores a pragmatic approach of sustainable tourism and its application as a transformative development instrument. It seeks a general understanding of the global tourism sector, looks specifically at an individual tourism enterprise, Solimar International, and examines rural tourism, and its proposed standards. It discusses the opportunities and threats to the culture, ecology, and livelihoods of the residents of destination tourism and the unique experience to geotravelers. It analyzes the theoretical development history of tourism and the integrated approach of Solimar International as a leading agency in the tourism industry sector. And it seeks to understand a new type ...


A Cross-Cultural Comparative Analysis Of Print Advertisements: Fifa World Cup Sport Magazine Issues, Sarah Elliott 2017 Bellarmine University

A Cross-Cultural Comparative Analysis Of Print Advertisements: Fifa World Cup Sport Magazine Issues, Sarah Elliott

Undergraduate Theses

This study analyzes advertisements in the top sports magazines in the United States and United Kingdom, Sports Illustrated and SPORT respectively, during the 2014 FIFA World Cup. Sports magazines see an increase in sales during the time of the FIFA World Cup, meaning companies will put more effort into the production of their advertisements as the audience is larger and more diverse. The study uses content analysis methods to gain insight into the informational content and gender representation in the advertisements. The results demonstrate both hard and soft-sell approaches to selling goods and services. The study uses predictive analysis to ...


Restaurant Entrepreneurship: Theory And Practice, Margaret Leach 2017 Southeastern University - Lakeland

Restaurant Entrepreneurship: Theory And Practice, Margaret Leach

Selected Honors Theses

Mirroring its industry, restaurant entrepreneurship is an expansive, evolving topic. This thesis seeks to answer the question, “How do community-focused restaurants, operated by lifestyle entrepreneurs, launch and scale?” A case study approach is taken and literature regarding restaurant ownership, entrepreneurship, and social enterprise is reviewed. Interviews of ten different non-franchise restaurant owners were obtained and analyzed. The interviewees detailed the processing of launching the venture, scaling and growing the business, and supporting and partnering with the surrounding community.


Gospel With A Groove:
A Historical Perspective On The Marketing Strategies Of Contemporary Christian Music In Relation To Its Evangelistic Purpose With Recommendations For Future Outreach, Autumn E. Gillen 2017 Southeastern University - Lakeland

Gospel With A Groove:
A Historical Perspective On The Marketing Strategies Of Contemporary Christian Music In Relation To Its Evangelistic Purpose With Recommendations For Future Outreach, Autumn E. Gillen

Selected Honors Theses

Contemporary Christian Music (CCM) is an effective tool for the evangelism of Christianity. With its origins dating back to the late 1960s, CCM resembles musical styles of popular-secular culture while retaining fundamental Christian values in lyrical content. This historical perspective of CCM marketing strategies, CCM music television, CCM and secular music, arts worlds within CCM, and the science of storytelling in CCM aims to provide readers with the context and understanding of the significant role that CCM plays in modern-day evangelism. This thesis will present CCM as an integrational religious style of music, meaning that it targets both Christian and ...


Market Success Of The Serial Killer Genre: The Implications Of America's Morbid Fascination, Taylor M. Chadduck 2017 Murray State University

Market Success Of The Serial Killer Genre: The Implications Of America's Morbid Fascination, Taylor M. Chadduck

Honors College Theses

Arguably since the end of the twentieth century, serial killers (both real and fictional) have been at the top of public interest in American society. The names Hannibal Lector, Jeffrey Dahmer, and Ted Bundy are as well-known as most A-list celebrities in pop culture. Gruesome and telling cinematic films, television shows, novels, and documentaries have all seen enormous successes, and it seems the masses cannot get enough. The prolonged prosperity of this peculiar market brings up a lot of interesting questions about the origins of its success, including what has started this obsession, and what exactly it is about serial ...


Millennial Attraction To Southwest Michigan – Retaining And Attracting Millennial Talent To Our Region’S Companies, Robert Nyhuis 2017 Western Michigan University

Millennial Attraction To Southwest Michigan – Retaining And Attracting Millennial Talent To Our Region’S Companies, Robert Nyhuis

Honors Theses

Businesses in our region and in our country today have a unique opportunity being presented to them. Four generations of employees are walking through the doors of our companies each day. To expect that each generation can be catered to the same would be ignorant for a CEO or manager to believe. It’s common knowledge that this new generation entering the workforce, the millennials, are unlike any other generation to come before in regards to their workplace necessities and demands. Technology, diversity, and flexibility just scratch the surface when it comes to what the millennial generation is looking for ...


The Sustainable Future Of The Fashion Industry, Zhanna Kutsenkova 2017 Dominican University of California

The Sustainable Future Of The Fashion Industry, Zhanna Kutsenkova

Scholarly & Creative Works Conference 2018

Sustainable fashion is a recent movement within the fashion industry that aims to reduce textile waste and environmental depletion while increasing ethical treatment of workers; the goal is to slow down the global production and consumption process in order to form an industry that will be more sustainable in the long run. Along with the development of more socially and eco-conscious production and marketing practices, there is still room for the sustainable fashion movement to grow beyond its current scope. With the support of growing information networks and brand transparency consumers will be better equipped than ever before to make ...


Treat Transparency, Amanda Van Giesen 2017 Western Michigan University

Treat Transparency, Amanda Van Giesen

Honors Theses

Snacking is Growing at an Alarming Rate

As modern lifestyles change, and consumers grow ever busier, snacking is becoming a more important part of the traditional consumer’s schedule. According to Nielsen, global consumers spent roughly $374 billion dollars on snack foods between the years of 2014 and 2015 (Nielsen, 2014).

Why Students?

With college students potentially becoming customers as they begin to make their own purchase decisions, an analysis of this group and their relationships with snacks is key for manufacturers. According to my study, 73.5% of survey respondents indicated that they have consumed seven or more snacks ...


Women Leaders In Marketing: Breaking Through The Glass Ceiling, Hallie Green 2017 Western Michigan University

Women Leaders In Marketing: Breaking Through The Glass Ceiling, Hallie Green

Honors Theses

Introduction: During my internships I was able to work with and meet women leaders in marketing. Through our discussions I learned that gender roles are still prevalent in large companies today. Many of the women I worked with talked about struggles women face in their career that men do not. There were strong emotions that women did not get equal treatment for their contributions to the company. I was surprised by these statements, especially from seemingly successful women. This thesis will be an exploration of the difficulties professional female marketers face, and the ways women that are starting their career ...


Western Michigan University’S Department Of Dance Marketing Plan, Cassandra Hartline 2017 Western Michigan University

Western Michigan University’S Department Of Dance Marketing Plan, Cassandra Hartline

Honors Theses

The following report constitutes the formal marketing plan for the department of dance at Western Michigan University. This plan is intended to synthesize all of the marketing related information pertinent to Western’s dance department and provide easy one step access to this material at any time. The other purpose of this plan is to dictate the primary objectives the department is looking to accomplish through implementation of marketing tactics.

The first primary objective includes increasing visibility of the department of dance as a whole to both our primary and secondary target audiences; the second objective is to create innovative ...


Consumer Perceptions Of Diverse Food Preferences: A Card-Sorting Exercise, Bailey Wood 2017 Iowa State University

Consumer Perceptions Of Diverse Food Preferences: A Card-Sorting Exercise, Bailey Wood

Symposium on Undergraduate Research and Creative Expression

Discussions about diversity typically focus on issues surrounding ethnicity, race or culture. This project takes a different perspective and examines the impact of diverse preferences, philosophical and belief systems, within the context of individual and household food consumption. In Phase 1 of the project, the focus is on individual food preferences and perceptions of others’ food preferences. Phase 2 then examines spouses and partnerships (heterosexual and same sex) within the household, where one partner has a firm or flexible preference for particular types of foods and the other partner does not share that food preference or philosophy. Ultimately, this research ...


Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly 2017 Lynchburg College

Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly

Student Scholar Showcase

As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years ...


Building A Brand For A New Generation, Joel Schlaudt 2017 Liberty University

Building A Brand For A New Generation, Joel Schlaudt

Senior Honors Theses

In a segment of the market as highly competitive as is the coffee industry, it can be difficult to forge a new brand strong enough to stand on its own and unique enough to stand above the competition. However, by choosing the millennial generation as a target audience and strategically constructing a creative strategy to reach them on an emotional level, a brand concept emerges with the ability to connect with consumers in a new way, transforming a daily necessity into an emotional experience unlike that offered by any other competitor. A Harry Potter-inspired brand built upon a delivery ...


Mar 4824 Marketing Management, Yancy Edwards 2017 University of South Florida

Mar 4824 Marketing Management, Yancy Edwards

Service-Learning Syllabi

No abstract provided.


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