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An Examination Of The Progressive And Regressive Factors That Business Owners Consider When Choosing Whether Or Not To Implement An Exit Strategy, David C. Pickard 2018 University of South Florida

An Examination Of The Progressive And Regressive Factors That Business Owners Consider When Choosing Whether Or Not To Implement An Exit Strategy, David C. Pickard

Graduate Theses and Dissertations

This purpose of this dissertation is to examine the progressive and regressive factors that affect a small business owner’s decision to implement an exit strategy. An exit strategy can be defined as an entrepreneur's strategic plan to sell his or her investment in a company he or she has controlling interest in. An exit strategy gives a business owner a way to reduce or eliminate his or her stake in the business and, if the business is successful, make a substantial profit. Exiting a business is a complicated process which includes among other things, the evaluation, preparation, marketing ...


The Impact Of Digital Marketing Decisions On Market Outcomes In Residential Real Estate, Denise Hunter Gravatt 2018 University of South Florida

The Impact Of Digital Marketing Decisions On Market Outcomes In Residential Real Estate, Denise Hunter Gravatt

Graduate Theses and Dissertations

In the competitive and fast-paced industry of residential real estate, digital marketing strategies must effectively meet the information needs and demands of the industry’s three key stakeholders: buyers, sellers, and agents. Digital house hunting is the predominant search strategy for prospective homebuyers who scour the Internet looking for homes to purchase. Property sellers and real estate professionals, whose shared end-goal is to transact a successful sale, must discern which digital marketing choices are optimal for marketing for-sale properties online in the digital channels where buyers are searching.

A 2008 settlement agreement between the Department of Justice and the National ...


The Relationship Between Ambient Lighting Color And Hotel Bar Customer Purchase Behavior And Satisfaction, Kunal Shah 2018 University of South Florida

The Relationship Between Ambient Lighting Color And Hotel Bar Customer Purchase Behavior And Satisfaction, Kunal Shah

Graduate Theses and Dissertations

Increasingly competitive markets lead brand managers to search for new methods to improve customer satisfaction, increase revenue, and promote customer loyalty. Sensory marketing has the potential to meet those objectives. Sensory marketing programs are designed to engage consumers’ senses and affect perceptions, judgments, and behaviors. Ambient light color is an environmental variable with the potential to influence the customer experience in lodging industry sensory marketing programs. Contrast theory and disconfirmation of expectations served as the theoretical framework for this study. The purpose of this quantitative comparative study was to examine the relationships between ambient light color, consumer spending, and perceptions ...


Of Expectations And Experiences: 
The Moderating Effect Of Valenced Expectations On Enjoyment Of A Positive Vs. Negative Experience, Molly C. McGehee 2018 University of New Mexico - Main Campus

Of Expectations And Experiences: 
The Moderating Effect Of Valenced Expectations On Enjoyment Of A Positive Vs. Negative Experience, Molly C. Mcgehee

Shared Knowledge Conference

Some extant literature argues that expectations drive enjoyment of experiences, while other literature argues that expectations only comparatively influence enjoyment. The current work addresses this discrepancy and demonstrates that while positive expectations do result in favorable enjoyment of experiences, negative expectations result in the comparative process suggested by others.


Unrequited: Asymmetry In Interorganizational Trust Forthcoming In Strategic Organization, Melissa E. Graebner, Fabrice Lumineau, Darcy Fudge Kamal 2018 University of Texas at Austin

Unrequited: Asymmetry In Interorganizational Trust Forthcoming In Strategic Organization, Melissa E. Graebner, Fabrice Lumineau, Darcy Fudge Kamal

Business Faculty Articles and Research

Many studies of interorganizational relationships assume that trust between organizations is symmetric. In this essay, we explore the origins of this assumption and examine relevant quantitative and qualitative evidence from the literatures on strategy, marketing, supply chain management, and information systems. We conclude that no systematic evidence currently exists to support the assumption that interorganizational trust is typically symmetric. We explore how the possibility of asymmetry complicates interpretation of previous research on the effects of interorganizational trust. We encourage further research to identify conditions under which symmetry is likely, and offer a variety of strategies that scholars may use to ...


Strategies For Small U.S. Manufacturers To Defend Home Markets From International Competition, Gabrielle Chan 2018 Columbus State University

Strategies For Small U.S. Manufacturers To Defend Home Markets From International Competition, Gabrielle Chan

Georgia Undergraduate Research Conference (GURC)

The existing research on small U.S. manufacturing firms is limited to strategies to grow internally with focus on human resource and financial strategies, but there is little information regarding how the firms can defend themselves from competition. With the rise of globalization, firms have to compete on an international level while trying to protect their home market. Large firms have more resources such as wealth and capital to conduct international research and strategize to compete with global competition, but small domestic firms have less resources to dedicate to protection of their business.This research focuses on providing managers of ...


Toward A Better Understanding And Management Of Product Recall, Vivek Astvansh 2018 The University of Western Ontario

Toward A Better Understanding And Management Of Product Recall, Vivek Astvansh

Electronic Thesis and Dissertation Repository

Product recalls have become increasingly common across product categories and countries. Although recalls pose adverse consequences for businesses, regulatory agencies, and society, they also test these stakeholders’ resilience in the face of adversity. Perhaps because scholars from multiple disciplines have studied recalls for nearly four decades now, a large number of terms, most of which stay undefined, has been used to describe recalls and several closely related yet distinct phenomena. We also lack a framework that can help synthesize our knowledge and guide us toward questions that are both interesting and relevant. Finally, there has been no attention to the ...


2018 November, Morehead State University. Office of Communications & Marketing. 2018 Morehead State University

2018 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archives, 1961 to the Present

Press releases for November of 2018.


Law School News Tim Baxter '83 Elected Chair Of Rwu Board Of Trustees 10/29/2018, Edward Fitzpartick 2018 Roger Williams University

Law School News Tim Baxter '83 Elected Chair Of Rwu Board Of Trustees 10/29/2018, Edward Fitzpartick

Life of the Law School (1993- )

No abstract provided.


Social Media Deployment In A Business To Business Environment: Theory And Practice., Loran Jarrett 2018 University of South Florida

Social Media Deployment In A Business To Business Environment: Theory And Practice., Loran Jarrett

Graduate Theses and Dissertations

Social media is increasingly being used by business-to-business (B2B) firms to engage with their customers as they seek to maintain and grow their relationship with their customers. In my dissertation, I examine what communication objectives B2B firms seek to achieve via social media at different stages of the relationship cycle (exploration, expansion, maturity). I then use a panel of social media experts to evaluate the social media efforts of these firms to determine how well these firms achieve their social media objectives. I then contrast how the social media communication objectives of these firms at different stages of the relationship ...


Black Panther: Thrills, Postcolonial Discourse, And Blacktopia, Giana M. Eckhardt 2018 Royal Holloway University of London

Black Panther: Thrills, Postcolonial Discourse, And Blacktopia, Giana M. Eckhardt

Markets, Globalization & Development Review

Black Panther challenges traditional depictions of African nations in film by showcasing the fictional African country of Wakanda as a global technological leader, its citizens as being comfortable in global settings, and by having Wakanda deliver social aid to the US, reversing the typical global flow of assistance. Wakanda is depicted as a Blacktopia, where societies thrive beyond the reach of white supremacy as they have not been subject to colonization.


Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan 2018 Chapman University

Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan

Markets, Globalization & Development Review

In the past couple of decades, following the advancements in communication technologies, alternative marketing communications such as consumer generated content, influencer marketing and native advertising, have emerged as a viable and gainful tactic. These alternative marketing communications blur the boundaries between the roles of consumer and marketer. The possibility of duplicity and deception in marketing relationships is fueled by the ambiguity of these roles and the lack of clarity in persuasion knowledge when alternative marketing communications are utilized. In this paper, we illustrate the various types of duplicity in marketing relationships that use alternative marketing communications. We adopt a conceptual ...


Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel 2018 Toulouse Business School, Casablanca

Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel

Markets, Globalization & Development Review

This article examines the specific abilities that Moroccan women develop as they start to participate in household provisioning, a traditional male task in Arab contexts. The findings of an ethnographic study in Casablanca, Morocco, suggest that women’s abilities to shop in supermarkets increase their power in their families and communities. This article furthers understanding of consumers’ vulnerability and adds to knowledge on global/local dynamics.


Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston 2018 California State University Los Angeles

Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston

Markets, Globalization & Development Review

No abstract provided.


Spalding Laundry & Dry Cleaning Company - Louisville, Kentucky (Sc 3272), Manuscripts & Folklife Archives 2018 Western Kentucky University

Spalding Laundry & Dry Cleaning Company - Louisville, Kentucky (Sc 3272), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 3272. Undated solicitation letter (ca. 1933) from Spalding Laundry & Dry Cleaning Co., Louisville, Kentucky, for its Daily Infant Laundry Service. Includes a booklet for recording infant weight and height and providing diet guidelines for the first twelve months. The letter bears the National Recovery Administration’s “blue eagle” symbol.


Eagle Aero Sport: Student-Built Aircraft, Rachael Bradshaw, Nick Bartholet 2018 Embry-Riddle Aeronautical University

Eagle Aero Sport: Student-Built Aircraft, Rachael Bradshaw, Nick Bartholet

Undergraduate Research Symposium - Prescott

Eagle Aero Sport (EAS) is the first student operated aircraft build team at Embry-Riddle Aeronautical University. Our team allows students to gain hands-on experience in all aspects of aircraft production including: aircraft assembly, design engineering, management of production operations, finance, marketing, and team building skills. Through research, and consulting with the Experimental Aircraft Association, our airplane of choice is the Van’s RV-12. EAS is modifying the airplane to add real time flight test instrumentation for research. These instruments will gather data for aerodynamic, structural, as well as aircraft performance experiments. Presently, EAS is progressing with Build Team 60% complete ...


Keep Exploring, Sharing, And Tweeting: Connecting Millennials, Social Media And Destination Canada’S Brand, Michael Lever, Michael S. Mulvey, Statia Elliot 2018 University of Guelph

Keep Exploring, Sharing, And Tweeting: Connecting Millennials, Social Media And Destination Canada’S Brand, Michael Lever, Michael S. Mulvey, Statia Elliot

TTRA Canada 2018 Conference

Social media has become a powerful influencer in its ability to sway customer intentions and behaviors in an online setting. Given the importance of social media and its users in acting as information spreaders and disseminators, particularly in the context of global tourism, the goal of this research is to profile and/or understand youth travellers within the context of their social media behaviour. Using latent class analysis which helps to identify unobserved subgroups within a population, this study utilizes the rich dataset offered by Destination Canada which gives valuable traveler-focused information across the globe, including Brazil, China, Australia, Germany ...


Imsa360: Fall 2018, IMSA Fund 2018 Illinois Math and Science Academy

Imsa360: Fall 2018, Imsa Fund

IMSA Fund Reports

Buoyed from the energy and success of hosting the 14th Annual International Student Science Fair (ISSF) this past summer and outside recognition by niche.com as the #1 Public High School, the 2018-2019 Academic year is moving at a robust pace.

Excerpt: From the President


Information Sampling, Judgment And The Environment: Application To The Effect Of Popularity On Evaluations, Gaël LE MENS, Jerker DENRELL, Balázs KOVACS, Hulya KARAMAN 2018 Singapore Management University

Information Sampling, Judgment And The Environment: Application To The Effect Of Popularity On Evaluations, Gaël Le Mens, Jerker Denrell, Balázs Kovacs, Hulya Karaman

Research Collection Lee Kong Chian School Of Business

If people avoid alternatives they dislike, a negative evaluative bias emerges because errorsof under-evaluation are unlikely to be corrected. Prior work that analyzed this mechanismhas shown that when the social environment exposes people to avoided alternatives (i.e. itmakes them resample them), then evaluations can become systematically more positive. Inthis paper, we clarify the conditions under which this happens. By analyzing a simplelearning model, we show that whether additional exposures induced by the socialenvironment lead to more positive or more negative evaluations depends on how priorevaluations and the social environment interact in driving resampling. We apply theseinsights to the study ...


2018 October, Morehead State University. Office of Communications & Marketing. 2018 Morehead State University

2018 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archives, 1961 to the Present

Press releases for October of 2018.


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