Arts Management Commons^™

Contemporary Arts Center, New Orleans (Cac): Past, Present, And A Vision Towards The Future, Jennifer L. Francino

Arts Administration Master's Reports

Today’s arts nonprofits are navigating a challenging landscape where competition for funding and audiences is on the rise. To intensify this issue, rates of participation in the arts have declined and funders have raised the bar requiring that nonprofits demonstrate higher levels of accountability concerning results and mission achievement. These conditions have caused nonprofits to assess their leadership, community relevancy, program effectiveness, and management practices. Consequently, audience engagement has become a prominent topic in the field, with a growing body of research and varying perspectives. Arts nonprofits are experimenting with an array of strategies and activities to increase participation ...

San Antonio Museum Of Art: Addressing The Needs Of Cultural Consumers In The 21st Century, Katherine Hoffpauir Marquette

Arts Administration Master's Reports

In January of 2012, I began an internship with the San Antonio Museum of Art. At the time, the Education Department was engrossed in an audience research study, designed to strengthen the Museum’s understanding of its constituents. This study was my entry-point into the organization and where all my efforts were focused over the course of my internship. This paper includes: an organizational summary; an account of my internship experiences; a SWOT analysis; a review of industry best practices; and recommendations based on observations acquired over the course of my internship.

The New Orleans Museum Of Art: Connecting A Cultural Legacy To The Community Through Interpretation And Audience Engagement, L. Sullivan

Arts Administration Master's Reports

The following report is the result of an internship with the oldest fine art institute in the city of New Orleans. I had the opportunity to work at the New Orleans Museum of Art within the Department of Interpretation and Audience Engagement. Over the course of this internship, I observed the staff of this prolific organization create and facilitate educational experiences and public programming relating to special exhibitions and the permanent collection while appealing to all ages and supporting the Museum’s mission. This report seeks to summarize the history of the institution, outline particular programs, and to define the ...

Ignite: A Promotional Magazine For Liberty University, Rachel E. Deas

Senior Honors Papers

For my senior thesis I received special permission to do a project instead of a paper. I named my magazine Ignite, and it is a promotional magazine. The magazine target audience is primarily high school juniors and seniors who are interested in attending Liberty University in Lynchburg, Virginia. I completely designed the magazine from beginning to end, with the exception of the photographs. The photographs used are ones approved by the Liberty University Marketing Department that the author has permission to reprint. This way, if Liberty University decides to add this publication to their line of products the school already ...

Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman

Masters Theses

Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube ...

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of ...

Spaces, Emotion And Heavy Metal Subcultural Control: Music Consumption And Civilising Processes., Gary Sinclair

Doctoral

Despite the longevity, cultural relevance and global popularity of heavy metal, it has been noticeably absent from both the Birmingham School‟s subcultural studies, the Centre for Contemporary Cultural Studies (CCCS) and in consumer community contexts informed by post-subcultural perspectives (e.g., neo-tribes). This study examines the Irish heavy metal scene. The literature review considers the problematic aspects of applying both frameworks (subcultural and post-subcultural) to heavy metal and other similar contexts. I argue that Norbert Elias‟s figurational sociology (relatively underutilised in previous consumer research), can be used to bypass the agency–structure dualism that impedes both approaches. It ...

Uno Graduate Program In Arts Administration Web Survey Report, Uno Graduate Program In Arts Administration, Q2 Insights, Inc.

Arts Administration Studies

On behalf of the UNO Graduate Program in Arts Administration and their cultural arts events partners, Qualitative and Quantitative Research was conducted by Q2 Insights, Inc. which is based in New Orleans and has offices in San Diego. This project was conducted in collaboration with UNO Arts Administration faculty and students.

With initial focus in the area of the live performing arts, it is anticipated that the research will be conducted annually with visual arts added in the future, and will provide essential trend data not currently available.

UNO Graduate Program in Arts Administration and their cultural arts events partners ...

Tulane Summer Lyric Theatre: Internship Report, Allison Kate Barron

Arts Administration Master's Reports

The following report documents my internship with Tulane Summer Lyric Theatre (SLT) during the summer of 2012. Tulane Summer Lyric Theatre was established in 1968. It is beloved by many faithful patrons in the New Orleans community. During my internship, I worked with the administrative staff and box office manager to focus on box office operations and volunteer oordination.

My primary goals were to sell tickets for the upcoming season and to obtain volunteers for purposes of ushering the shows, and keeping patrons happy. This internship report provides an overview of Tulane Summer Lyric Theatre based on observational research and ...

The Art Of Engagement In A Tourist Economy: An Examination Of Prospect.2, Tara Foster

Arts Administration Master's Reports

The landscape of contemporary art in New Orleans is a challenging one, and in relative infancy. U.S. Biennial, Inc. immediately following Hurricane Katrina saw an opportunity to merge this burgeoning scene with the well-established tourism industry. As a result, the Prospect New Orleans biennials are an attempt to increase cultural tourism through the presentation of international contemporary art exhibitions. Audience engagement is a current hot topic for arts organizations of all kinds. Concerns over sustainability and community relevance have led many arts organizations to deeply examine who their targeted audiences are and how they are engaging those audiences. While ...

French Quarter Festivals, Incorporated: A Report On Volunteer Coordination And Educational Programming, Kylee Kidder

Arts Administration Master's Reports

This internship report reviews the non-profit entity French Quarter Festivals, Inc. (FQFI), and each of the three festivals it produces. The report includes an analysis of the strengths and weaknesses of the organization and offers suggestions for improvements. The history of FQFI, a description of programs and a breakdown of the staff structure provide a basic understanding of the organization. For the purpose of this internship report, the timeframe being reviewed covers June 2012 through August 2012.

A Report On An Internship With The New Orleans Opera Association, Danqian Liu

Arts Administration Master's Reports

This paper is based on my internship at the New Orleans Opera Association, which took place from May 16th to October 31st, 2012. The primary activity of the New Orleans Opera Association is to produce three to four mainstage operas each season. The Opera Association is a vital part of the cultural and economic life of the City. The New Orleans Opera Association is governed by a Board of Directors and a General and Artistic Director heading a staff of eight.

This report includes detailed information about the organization's history and current programs. It also includes a description of ...

Kid Smart: Working To Increase Capacity, Suzanna Gidley Ritz

Arts Administration Master's Reports

This internship report is based on my work with the organization KID smART from June of 2011 through November of 2012. I had the opportunity to work in several departments, including programming, development, and administrative support, as well as directly with students in New Orleans public schools. From this unique point of view, I observed how an effective organization approaches the complex education system and works towards change in a challenging environment. My observations attempt to describe the evolution of this dynamic agency, its procedures for regulation and evaluation, and what role it plays in the community. My recommendations are ...

Contemporary Arts Center: A Case Study Of A Nonprofit Arts Organization, Meredith Harper

Arts Administration Master's Reports

The following paper documents Meredith Harper’s internship from May 2012 to August 2012 at the Contemporary Arts Center in New Orleans, LA as part of the degree requirements for the Master of Arts in Arts Administration. The Contemporary Arts Center (CAC) is the only non-collecting, multi-disciplinary arts center in New Orleans, and has worked to present the very best of the "art of now" to the New Orleans community since 1976.

This paper is written from the point of view of an arts administrator observing the organization as an outsider. This paper will discuss the responsibilities and duties of ...

Report On An Arts Administration Internship With The Louisiana Philharmonic Orchestra, Curtis G. Dugas

Arts Administration Master's Reports

This report reviews the internal structure of the Louisiana Philharmonic Orchestra (LPO), a non-profit entity, and provides an analysis of issues facing the organization. A history of the LPO, description of programs, and staff structure review provide a basic understanding of the organization. For the purpose of this internship report, the timeframe of the internship took place from August 2011 through January 2012.

Typographic Trends In American Sports Brands, Alan Jacobson

Graphic Communication

No abstract provided.

Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., Margaret K. Reder

Pell Scholars and Senior Theses

The fashion industry continuously faces the issue of fashion piracy, retailers intentionally copying fashion designs from the runway and cheaply manufacturing them to sell at a low price. While large retailers are soaring, many young designers are struggling to survive. Fashion labels are turning to better marketing strategies and the use of social media to increase their popularity, image and revenue. This thesis covers the rise of Twitter, and how fashion designers, specifically Diane Von Furstenberg, Nanette Lepore, and Tory Burch, use Twitter and for what purpose. My goal is to determine if the use of Twitter fosters brand growth ...