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The Effectiveness Of Supply Chain Transparency Among Consumers, Audrey McClain 2016 University of Arkansas, Fayetteville

The Effectiveness Of Supply Chain Transparency Among Consumers, Audrey Mcclain

Supply Chain Management Undergraduate Honors Theses

This study seeks to understand the impact that a business’s level of transparency may have on consumers. Extant research and literature suggests a relationship between transparency and consumer confidence. However, though a relationship exists, there is reason to believe that many consumers do not use the transparency efforts they demand. This study hypothesizes that there is in fact a demand for transparency, but ultimately, consumers do not use the transparency efforts that they call for. A survey was created for the purpose of this study and its results were analyzed and then compared against the hypotheses laid out in ...


Cueing The Customer Using Nudges And Negative Option Marketing, Clarence W. VonBergen, Courtney Kernek, Martin S. Bressler, Lawrence S. Silver 2016 Southeastern Oklahoma State University

Cueing The Customer Using Nudges And Negative Option Marketing, Clarence W. Vonbergen, Courtney Kernek, Martin S. Bressler, Lawrence S. Silver

Atlantic Marketing Journal

Abstract

Nudges—subtle, covert, and often unobtrusive interventions that take advantage of individuals’ mental shortcuts and biases—frequently change the context of people’s choices and in so doing influence individual and societal behavior. They have become fashionable in recent years, and the ability of such phenomena to bring about significant change for relatively little cost has captured the imagination of governments and businesses. One simple yet potent nudge empowered by the status-quo bias that has received increased attention involves default rules which specify the condition imposed on persons when they fail to make a decision or choice. Marketers have ...


Motivations In The Fine-Art Market: A Self-Determination Theory Approach, Jonathan P. Leavell 2016 Charlotte Metro FCU

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, Jonathan P. Leavell

Atlantic Marketing Journal

The purpose of this paper is to demonstrate the theoretical value of incorporating constructs from self-determination theory (SDT) into the analysis of the motivations within the fine-art market. The motivations of buyers and artists are examined in light of a controlling-informational event gradient. Moureau’s and Sagot-Duvauroux’ (2012) artist business-model framework is used to provide the context for marketing’s role in facilitating communication along the various motivational interactions of the gradient. Opportunities for further research are presented.


Internet Diffusion And Adoption In Cuba, Randi L. Priluck 2016 Pace University

Internet Diffusion And Adoption In Cuba, Randi L. Priluck

Atlantic Marketing Journal

The purpose of this paper is to examine Internet adoption at a time of increasing change for the Cuban marketplace. As the Cuban economy begins to open to new business formats one key driver of economic will be access to communications networks. This paper explores the penetration of Internet connectivity in Cuba as relations with the United States thaw. The theories of diffusion of innovations, cultural dimensions of adoption and market and political realities are employed to better understand the pace of Internet adoption as the Cuban economy continues to develop.


College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader 2016 Marshall University

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines ...


Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das 2016 Appalachian State University

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced ...


Publishing Makerspace: A New Approach To Scholarly Publishing, Sylvia K. Miller, David Phillips, Courtney Berger, Marjorie Fowler, Rebecca Kennison, John D. Martin III, John McLeod, Chelcie Rowell 2016 Consortium of Humanities Centers and Institutes

Publishing Makerspace: A New Approach To Scholarly Publishing, Sylvia K. Miller, David Phillips, Courtney Berger, Marjorie Fowler, Rebecca Kennison, John D. Martin Iii, John Mcleod, Chelcie Rowell

Charleston Library Conference

This article describes the concept of the Publishing Makerspace, which is a publishing environment that is reconfigured as a place where all the components of a scholarly project—books and e‐books, virtual and physical exhibits, visualizations, live performance and film—can be integrated using a collaborative process. This place enables the creation of a multimodal publishing environment that fully integrates digital content with manuscripts and “traditional” scholarly content. Starting with an overview of the history of the team that devised this approach and its membership, the article describes the problem that the authors have identified with current approaches to ...


How Much Do Monographs Cost? And Why Should We Care?, Nancy L. Maron, Charles Watkinson, Meredith Kahn, Shayna Pekala 2016 BlueSky to BluePrint, LLC

How Much Do Monographs Cost? And Why Should We Care?, Nancy L. Maron, Charles Watkinson, Meredith Kahn, Shayna Pekala

Charleston Library Conference

What does it cost to make a high quality, digital monograph? What may sound like an obvious question turns out to be a very knotty one, driving to the heart of the essence of scholarly publishing today. It is particularly relevant in an environment where the potential of a sustainable open access (OA) business model for monographs is being explored. Two complementary studies funded by The Andrew W. Mellon Foundation in 2015 have explored this question to understand the costs involved in creating and disseminating scholarly books.

The team at Ithaka S+R studied the full costs of publishing monographs ...


Critical Pedagogy For Business And Management Undergraduates: Evaluation Of Marketing Information, Ilana Stonebraker, Caitlan Maxwell, Jessica Jerrit 2016 Purdue University

Critical Pedagogy For Business And Management Undergraduates: Evaluation Of Marketing Information, Ilana Stonebraker, Caitlan Maxwell, Jessica Jerrit

Libraries Faculty and Staff Scholarship and Research

No abstract provided.


Improving The Education Of Leaders: An Exploratory Case Study In An Undergraduate Business Leadership Course Focused On Gender, Kanina Blanchard 2016 The University of Western Ontario

Improving The Education Of Leaders: An Exploratory Case Study In An Undergraduate Business Leadership Course Focused On Gender, Kanina Blanchard

Electronic Thesis and Dissertation Repository

This exploratory case study is conducted in an undergraduate leadership course at a business school in Ontario. The research develops an understanding of how former students value and are influenced by leadership education that teaches a breadth of knowledges (instrumental, hermeneutic and emancipatory) and focuses on participants’ perspectives of how gender and inequality continue to impact the practice of leadership in Canada. By using document analysis and semi-structured interviews, findings emerge which provide insights into how changes in curricula and pedagogy may better prepare students of leadership to navigate the ethical and social complexities in today’s workplace.


An Examination Of The Efficacy Of Christian-Based Socially Responsible Investment Funds, Richard Stultz 2016 Liberty University

An Examination Of The Efficacy Of Christian-Based Socially Responsible Investment Funds, Richard Stultz

Doctoral Dissertations and Projects

This applied doctoral research project examined the efficacy of Christian-based socially responsible investment funds. The researcher performed quantitative analysis of the risk-adjusted yields of the funds as compared to the S&P 500 Index as well as other types of socially responsible investment funds to accomplish this task. The timeframe for the study was 1995 to 2015. An examination of the differences in the performance of funds within the Christian-based category was also completed. Overall, the Christian-based funds underperformed the S&P 500 Index. The difference was statistically significant at the α = .10 level for each time period (i.e ...


Voting Through Agents: How Mutual Funds Vote On Director Elections, Stephen J. Choi, Jill E. Fisch, Marcel Kahan 2016 New York University School of Law

Voting Through Agents: How Mutual Funds Vote On Director Elections, Stephen J. Choi, Jill E. Fisch, Marcel Kahan

Jill Fisch

Shareholder voting has become an increasingly important focus of corporate governance, and mutual funds control a substantial percentage of shareholder voting power. The manner in which mutual funds exercise that power, however, is poorly understood. In particular, because neither mutual funds nor their advisors are beneficial owners of their portfolio holdings, there is concern that mutual fund voting may be uninformed or tainted by conflicts of interest. These concerns, if true, hamper the potential effectiveness of regulatory reforms such as proxy access and say on pay. This article analyzes mutual fund voting decisions in uncontested director elections. We find that ...


The Destructive Ambiguity Of Federal Proxy Access, Jill E. Fisch 2016 University of Pennsylvania Law School

The Destructive Ambiguity Of Federal Proxy Access, Jill E. Fisch

Jill Fisch

After almost seventy years of debate, on August 25, 2010, the SEC adopted a federal proxy access rule. This Article examines the new rule and concludes that, despite the prolonged rule-making effort, the new rule is ambiguous in its application and unlikely to increase shareholder input into the composition of corporate boards. More troubling is the SEC’s ambiguous justification for its rule which is neither grounded in state law nor premised on a normative vision of the appropriate role of shareholder nominations in corporate governance. Although the federal proxy access rule drew an unprecedented number of comment letters and ...


A Floating Nav For Money Market Funds: Fix Or Fantasy?, Jill E. Fisch, Eric D. Roiter 2016 University of Pennsylvania Law School

A Floating Nav For Money Market Funds: Fix Or Fantasy?, Jill E. Fisch, Eric D. Roiter

Jill Fisch

The announcement by the Reserve Primary Fund, in September 2008, that it was “breaking the buck,” triggered a widespread withdrawal of assets from other money market funds and led the U.S. Government to adopt emergency measures to maintain the stability of the short term credit markets. In light of these events, the SEC heightened the regulatory requirements to which money market funds – a three trillion dollar industry -- are subject. Regulators and commentators continue to press for further regulatory change, however. The most controversial reform proposal would eliminate the ability of money market funds to purchase and sell shares at ...


Patrick Keiller, Robinson In Ruins (2010), Aras Özgün 2016 İzmir University of Economics

Patrick Keiller, Robinson In Ruins (2010), Aras Özgün

Markets, Globalization & Development Review

No abstract provided.


Nassimbeni And Sartor, Sourcing In India (2008), Mehmet G. Yalcin 2016 University of Rhode Island

Nassimbeni And Sartor, Sourcing In India (2008), Mehmet G. Yalcin

Markets, Globalization & Development Review

No abstract provided.


Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang 2016 Eastern New Mexico University

Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang

Markets, Globalization & Development Review

Rapidly expanding virtual goods markets and virtual economy are thriving worldwide in general, and in China in particular. This paper reviews the growth of virtual goods markets in China and builds a historical narrative of the rapidly changing (or dynamic) and persistently unchanged (or relatively static) aspects of reality in China that condition virtuality and virtual goods markets. The review and historical analysis provide a perspective of a larger place – a total reality – where the virtuality and virtual goods markets exist, along with the physical aspects, and suggest that virtual goods marketers need to pay more attention to China’s ...


Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin 2016 İzmir University of Economics

Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The fashion industry today is trapped in a competitive cycle of shorter and faster sales and production periods, requiring continual changing of styles, frequent renewal of products, and speed of availability. This high speed of the current fashion system has both positive and negative outcomes on the environment, the workers and the society. The purpose of this study is to provide a more comprehensive and macro perspective on speed, by acknowledging the conflicting perspectives of different stakeholders, focusing mainly on institutional actors. Ethnography, with emphasis on participant observation and interviews, was used as a research method, supported by secondary data ...


Electronic Waste And Sustainability: Reflections On A Rising Global Challenge, Bipul Kumar, Kalyan Bhaskar 2016 Indian Institute of Management, Indore

Electronic Waste And Sustainability: Reflections On A Rising Global Challenge, Bipul Kumar, Kalyan Bhaskar

Markets, Globalization & Development Review

Globalization, technological advancements, advent of the internet, near-universal availability of mobile phones and changing consumer preferences have led to a boom in the electrical and electronics industry. Such products are now available in almost all countries of the world. The increased availability and consumption of electronic products have also led to rapid rise in the volumes of electronic waste (e-waste) globally. Markets have traditionally not paid sufficient attention to post-consumption behavior for electronic products and hence safe disposal and management of e-waste has always remained a critical issue. There are significant sustainability issues related with e-waste at local as well ...


Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler 2016 George Washington University

Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler

Markets, Globalization & Development Review

The problems of persistent poverty have occupied the minds, money and agencies of the world for a very long time. It is the subject of a large literature in economics and sociology, and the literature has evolved through a variety of theoretical paradigms. Despite numerous initiatives the impact on alleviating poverty is marginal. Recently the poverty conundrum has attracted the attention of schools of business and global corporations. In this paper we critically review the major changes in the conventional approaches to development. Then we review three models based on the thought traditions of business schools that offer a new ...


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