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Brand Translation And Country Of Origin Advertising In The Jeans Market In Latin America, Elson Stewart 2020 University of Mississippi

Brand Translation And Country Of Origin Advertising In The Jeans Market In Latin America, Elson Stewart

Honors Theses

As more firms decide to operate globally as a means of survival and growth, they must be prepared to understand the language and culture of their new target markets. This study aims to examine why firms may or may not translate their brand name and use country of origin advertising. Furthermore, this study aims to explain if economic and demographic factors have any effect on whether or not American firms may use certain marketing strategies. Findings in this study suggest that American firms are likely to be more active in Latin American countries with higher GDP PPP per capita, English ...


The Impact Of Economies On Plastic Waste And Recycling Due To International Trade, Alyx Mccall Thompson 2020 University of Tennessee, Knoxville

The Impact Of Economies On Plastic Waste And Recycling Due To International Trade, Alyx Mccall Thompson

Chancellor’s Honors Program Projects

No abstract provided.


Motivations, Impact And Outcomes Affiliated With Short-Term Study Abroad Programs For Business Students, Laura Katherine Skipper 2020 University of Tennessee, Knoxville

Motivations, Impact And Outcomes Affiliated With Short-Term Study Abroad Programs For Business Students, Laura Katherine Skipper

Chancellor’s Honors Program Projects

No abstract provided.


The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White 2020 University of Tennessee, Knoxville

The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White

Chancellor’s Honors Program Projects

No abstract provided.


What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves 2020 University of Arkansas, Fayetteville

What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves

Marketing Undergraduate Honors Theses

The modern world leverages technology and information captured by it in ways the inventors of these technologies likely never imagined. Phones and other devices are gathering information about consumers in the background when they do not even realize it. Pew Research Center found that about 77% of Americans own a smartphone and 88% use the internet. This mass access to technology and information tracking raises many privacy concerns. Basic demographic information is being tracked as well as more in-depth information like shopping tendencies, financial information, and information about known associates. While most of this data is being used for marketing ...


Subcontracting And Sweatshops During Coronavirus – The Wake-Up Call Businesses Need?, Singapore Management University 2020 Singapore Management University

Subcontracting And Sweatshops During Coronavirus – The Wake-Up Call Businesses Need?, Singapore Management University

Perspectives@SMU

Coronavirus continues to impact the already struggling retail sector. Wesfarmers, one of Australia's largest listed companies and the owner of bargain retailers Kmart and Target, recently announced the closure of some 75 Target stores, with another 90 to be converted to the more profitable Kmart outlets. Fears remain for some 1000 Target workers whose jobs are at risk.


The Power Of Investing To Alleviate Poverty, Zachary Sicher 2020 Liberty University

The Power Of Investing To Alleviate Poverty, Zachary Sicher

Senior Honors Theses

Hundreds of millions of people across the world are affected by extreme poverty each day. At the same time, investing has generated more wealth than anything in the history of the world. Because of the great success of investing in generating wealth, there must be a way for investing to be used to assist in the alleviation of poverty. To examine this possibility, one must consider the root causes of poverty, the reasons for the success of investing, and how poverty is currently being alleviated, to effectively develop a way for investing to be used to help alleviate poverty.


The Expanded View Of Individualism And Collectivism: One, Two, Or Four Dimensions?, Jennifer L. Priestley, Kamal Fatehi, Gita Taasoobshirazi 2020 Kennesaw State University

The Expanded View Of Individualism And Collectivism: One, Two, Or Four Dimensions?, Jennifer L. Priestley, Kamal Fatehi, Gita Taasoobshirazi

Faculty Publications

Recent research to analyze and discuss cultural differences has employed a combination of five major dimensions of individualism–collectivism, power distance, uncertainty avoidance, femininity– masculinity (gender role differentiation), and long-term orientation. Among these dimensions, individualism–collectivism has received the most attention. Chronologically, this cultural attribute has been regarded as one, then two, and more recently, four dimensions of horizontal and vertical individualism and collectivism. However, research on this issue has not been conclusive and some have argued against this expansion. The current study attempts to explain and clarify this discussion by using a shortened version of the scale developed by ...


Perils Of Road Freight Market Deregulation: Cabotage In The European Union, Henrik S. Sternberg, Erik Hofmann, Robert E. Overstreet 2020 Iowa State University

Perils Of Road Freight Market Deregulation: Cabotage In The European Union, Henrik S. Sternberg, Erik Hofmann, Robert E. Overstreet

Supply Chain and Information Systems Publications

Purpose The purpose of this paper is to examine the impacts of the ongoing freight market deregulation in the European Union (EU). Specifically, this case study focuses on cabotage penetration rates in Germany, the largest logistics market in Europe. In light of the upcoming trade barriers, we intend to move this topic forward by emphasising its interdisciplinary nature.

Design/methodology/approach Based on the analysis of Eurostat data, expert interviews and a review of related literature, we elaborate and discuss four propositions related to the factors affecting cabotage penetration, future cabotage levels and the effects on modal split and empty ...


Analyses Of Five Industries, Potential Job Prospects, And Expatriate Employment In Spain, Leonardo Brista 2020 Grand Valley State University

Analyses Of Five Industries, Potential Job Prospects, And Expatriate Employment In Spain, Leonardo Brista

Honors Projects

This memorandum analyzes five industries of personal interest and potential job opportunities within each, as well as an analysis of Spain’s economy and identifying the process of working as an expatriate. The goal of this project is to lay out the career opportunities in various industries in and out of the United States, the situation of their environments, and rationalizing them in an evaluative method. Each industry of interest will be analyzed on their economic strength, sociopolitical environment, and geographic area of focus. The top five companies in each industry will also briefly analyzed, comparing their overall employee approval ...


A Scenario-Based Analysis On The Impact Of Covid-19 On The Public Sector, Private Sector, And International Business, Charles Nastopoulos 2020 University of South Carolina - Columbia

A Scenario-Based Analysis On The Impact Of Covid-19 On The Public Sector, Private Sector, And International Business, Charles Nastopoulos

Senior Theses

Drawing on four years of academic education received from the #1 International Business Program at the Darla Moore School of Business at the University of South Carolina Honors College, this is a comprehensive and forward-thinking strategic thought piece addressing the international business world and its potential post-pandemic reality. This thesis will answer the overarching question: What are the short- and long-term impacts of the coronavirus pandemic on international business?


The Macroeconomic And Cultural Microcosms Of Global Groceries, Emily C. McCluskey, Stephanie A. Barton 2020 University of South Carolina - Columbia

The Macroeconomic And Cultural Microcosms Of Global Groceries, Emily C. Mccluskey, Stephanie A. Barton

Senior Theses

The aim of this thesis is to understand the global grocery market and to present a framework to assist sector players in developing go-to-market strategies as they expand abroad. In order to holistically study the cultural and economic implications of grocery stores across the world, we first selected six unique countries to focus our research: Singapore, Brazil, Chile, Australia, Germany, and the United States. In addition to having personally traveled to each of these countries, we chose to analyze these six very different markets in order to include a wide range of cultures and levels of economic development. We found ...


The Impact Of American Economic Aid On Post-World War Ii Germany, Gabriella Barber, Emily T. Carlstrom 2020 University of South Carolina - Columbia

The Impact Of American Economic Aid On Post-World War Ii Germany, Gabriella Barber, Emily T. Carlstrom

Senior Theses

This paper examines the state of Germany immediately after World War II, describing how the American government intervened in West German reconstruction. It analyzes three specific German companies that overcame hardship in the 1940s and 50s and have become powerhouses today. Additionally, an overview of the current German economy shows how the country is positioned as a world leader.

Research was conducted using literary print sources, scholarly internet databases, and a formal interview with Klaus Becker, Honorary Consul to Germany. He is a German-American businessman who has held roles in several non-political associations, including President of the Charlotte World Trade ...


The Adoption Of Cryptocurrency Technology Into The Us Banking Infrastructure, Trevor Melito 2020 University of South Carolina - Columbia

The Adoption Of Cryptocurrency Technology Into The Us Banking Infrastructure, Trevor Melito

Senior Theses

This thesis examines the possibility of using Blockchain technology to permanently change the payment structure of the US banking system. First, I examine the current technology that dominates the banking sector. I introduce the most frequently used payments methods including Automatic Clearing House transfers and wire transfers, both domestically and internationally. In addition, I highlight the major players controlling these transactions. Under the current system, frictions between senders and receivers cause billions of dollars in losses each year.

Next, I examine Blockchain’s roots along with some similar cryptocurrency technology, namely Distributed Ledger Technology and Smart Contracts. The transparency, security ...


Trade Financing In Emerging Markets, Jamie L. Morris 2020 University of South Carolina - Columbia

Trade Financing In Emerging Markets, Jamie L. Morris

Senior Theses

Businesses need capital to initiate trades, drive growth, and produce profit, but unfortunately, not all companies can access to capital easily. Small and medium-sized enterprises (SMEs), although critical to the global economy, typically have trouble funding trades because of a lack of creditworthiness. This problem worsens for SMEs in emerging markets in volatile economies with political instability (“Trade finance and SMEs” 2016, p.11-21). In this study, we analyze how third-party trade finance companies can help finance trades more easily for SMEs in eight (8) emerging markets: Kenya, Rwanda, Ethiopia, Chile, Peru, Thailand, Cambodia, and Indonesia. We use a unique ...


Making Connections: Social Networks In International Business, Ilya R. P. CUYPURS, Gokhan ERTUG, John CANTWELL, Akbar ZAHEER, Martin KILDUFF 2020 Singapore Management University

Making Connections: Social Networks In International Business, Ilya R. P. Cuypurs, Gokhan Ertug, John Cantwell, Akbar Zaheer, Martin Kilduff

Research Collection Lee Kong Chian School Of Business

Insights from social network research have generated significant advancements in disciplines such as sociology, economics, and psychology. In comparison, the incorporation of social network ideas into international business (IB) research remains more limited. The purpose of this special issue is to foster further research on social networks in IB. In our introductory essay, we provide a brief overview of network research in the IB domain to give a sense of some of the major ongoing themes and to illustrate how the social network approach can provide fresh insights and add substantive value to the field. To emphasize the considerable potential ...


Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters 2020 Wess Walters & Associates

Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters

National Youth-At-Risk Conference Savannah

Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.


Complete Issue, Volume 3, Issue 1, 2020 University of Central Florida

Complete Issue, Volume 3, Issue 1

Journal of International Crisis and Risk Communication Research

This is the complete issue of JICRCR Volume 2, Issue 2.


Teaching An Online Mba Course: “Business In A Global Economy- The Brics Nations”, Hema A. Krishnan, Mee-Shew Cheung 2020 Xavier University

Teaching An Online Mba Course: “Business In A Global Economy- The Brics Nations”, Hema A. Krishnan, Mee-Shew Cheung

Atlantic Marketing Association Proceedings

No abstract provided.


An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs 2020 San Jose State University

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.


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