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Benchmarking Global Carrier Status In The Airline Industry, Darren Ellis, Steven Leib 2022 Cranfield University

Benchmarking Global Carrier Status In The Airline Industry, Darren Ellis, Steven Leib

Journal of Aviation Technology and Engineering

Over the past decade or so and through the onset of the COVID-19 pandemic, a number of airlines have risen to global prominence in Asia (especially China), the Middle East, Latin America, Africa, and elsewhere. As each develops, many industry observers are questioning the extent to which these airlines will rival current industry heavyweights around the world. This paper aims to provide a basis for assessing what constitutes a major global carrier in the airline industry, including the likelihood of being so in the foreseeable future. Three key metrics are employed to gauge the global reach of an airline and ...


International Marketing, Jeanette Francis 2022 Lynn University

International Marketing, Jeanette Francis

Lynn University Digital Press Books

International Marketing, a compilation of open educational resources, discusses how organizations market goods and services internationally, and how the scope of marketing subsequently broadens as it interacts with other dimensions like national culture and countries’ political, legal, and economic systems. The text reveals how, when marketing across national boundaries, organizations must decide what it is going to sell, what markets to target, and what marketing mix (product, place, promotion, price, and people) to embrace. Course: MKT 392


External Factors That Affect The Egyptian Stock Market, Amal Soliman El-Ghouti 2021 The American University in Cairo AUC

External Factors That Affect The Egyptian Stock Market, Amal Soliman El-Ghouti

Archived Theses and Dissertations

No abstract provided.


Undersea Cables: The Ultimate Geopolitical Chokepoint, Bert Chapman 2021 Purdue University

Undersea Cables: The Ultimate Geopolitical Chokepoint, Bert Chapman

FORCES Initiative: Strategy, Security, and Social Systems

This work provides historical and contemporary overviews of this critical geopolitical problem, describes the policy actors addressing this in the U.S. and selected other countries, and provides maps and information on many undersea cable work routes. These cables are chokepoints with one dictionary defining chokepoints as “a strategic narrow route providing passage through or to another region."


Exchange Rate Pass-Through Into Japanese Import Prices: Evidence At Both Bilateral And Product Levels, Channary Khun, Sokchea Lim, Hem Basnet 2021 International Fund for Agricultural Development, Rome, Italy

Exchange Rate Pass-Through Into Japanese Import Prices: Evidence At Both Bilateral And Product Levels, Channary Khun, Sokchea Lim, Hem Basnet

American Business Review

This study investigates the degree of the exchange rate pass-through to Japanese bilateral import prices at the product level for major Japan's trading partners (US, EU, and Asian NIEs) for a period (1998:1-2010:12) dubbed as Japan's lost decade and marked by a gradual the exchange rate appreciation against the US dollar. By considering both country and product dimensions in a unified framework, this study makes one of the first attempts to analyze the responsiveness of Japanese import prices to exchange rate movement. The empirical analysis suggests a declining exchange rate pass-through to Japanese import prices at ...


Chinese-U.S. Leadership: A Case Study Of A U.S. Manufacturing Company In China, Mengting Gong 2021 Western Kentucky University

Chinese-U.S. Leadership: A Case Study Of A U.S. Manufacturing Company In China, Mengting Gong

Dissertations

The purpose of this case study is to gain a better understanding of the way in which some Chinese managers describe their leadership approaches and why they accept and use U.S. leadership approaches in a U.S. manufacturing company in China. Within the single-case (embedded) research design, in-depth interviews and existing data are two main methods of the researcher’s data collection. A purposeful sample (N = 8) of managers from the corporation served as participants. After collecting relevant qualitative data, two rounds of coding occurred. In the first round, initial coding was comprised of identifying codes from the transcripts ...


From Delhi To Mumbai, Apple Seeks A Bigger Slice Of The Pie, Taylor Greer, Brent Cassidy, Mike Williams, Nick Hill, Chandler Burger, Adam Pedraza, Steven Wehde, Caleb Fortney 2021 Kennesaw State University

From Delhi To Mumbai, Apple Seeks A Bigger Slice Of The Pie, Taylor Greer, Brent Cassidy, Mike Williams, Nick Hill, Chandler Burger, Adam Pedraza, Steven Wehde, Caleb Fortney

Symposium of Student Scholars

From Delhi to Mumbai, Apple Seeks a Bigger Slice of The Pie in India:

An International Marketing Case Study

Mike Williams, Adam Pedraza, Taylor Greer, Brent Cassidy, Nick Hill, Chandler Burger, Steven Wehde, and Caleb Fortney

Abstract

Apple Inc., headquartered in the United States, is the world’s largest technology company with revenues of $265 billion as of 2018 (Johnson, 2012). Apple has been trying to compete in India’s smartphone market, the world’s fastest-growing and second-largest smartphone market globally, accounting for nearly 30 million purchases per quarter (Sheth, 2019). Despite its success in the U.S., Apple has ...


Zara: Facing Fast Fashion Challenges In China. An International Marketing Case Study, Daniela Schaich Graniel, Alexxus Finnell, Caitlin Hopkins, Candace Salters, Elimay Baez, Larissa Hernandez, Madison McIntyre, Raven Lee 2021 Kennesaw State University

Zara: Facing Fast Fashion Challenges In China. An International Marketing Case Study, Daniela Schaich Graniel, Alexxus Finnell, Caitlin Hopkins, Candace Salters, Elimay Baez, Larissa Hernandez, Madison Mcintyre, Raven Lee

Symposium of Student Scholars

Zara, one of the largest international fashion companies, was founded in Spain in 1974. It has a brand value of $18.4 billion and global revenues of $ 28.22 billion in 2018. Zara entered China in 2006 to compete in its $5.58 billion fast fashion market (Ge, 2018). China is an attractive emerging market with a GDP of $13.6 trillion, growing at 5.9% (World Bank, 2019). Zara’s fast fashion typically appeals to young college students and the middle class with income ranging from $7,250 to $62,500, representing about 39% of the population (Cyrill, 2019 ...


Mobike: Backpedaling Out Of India, Brant Schwendel, Madison Tumey, Madison Godwin, Lauren Lance, Rachel Pastoric, Ashley Reese, Caroline Phillips 2021 Kennesaw State University

Mobike: Backpedaling Out Of India, Brant Schwendel, Madison Tumey, Madison Godwin, Lauren Lance, Rachel Pastoric, Ashley Reese, Caroline Phillips

Symposium of Student Scholars

In the past few years, the bike-sharing industry has gained traction in large cities and suburban areas all over the world. Mobike, an app-based bike-sharing company founded in China in 2015, introduced a new, efficient and eco-friendly mode of travel for short commutes using smart bikes which are bikes with a motor that help assist the rider’s pedal-power. Bike-sharing has grown into a booming industry due to rapid urbanization, traffic congestion, and pollution problems. Mobike entered India in 2018 but faced many challenges. Since the takeover and expansion of Mobike, Meituan, the holding company, has suffered a loss of ...


Transfordming China With Electric Vehicles: An International Marketing Case Study, Jasmine Washington, Koran Baraka 2021 Kennesaw State University

Transfordming China With Electric Vehicles: An International Marketing Case Study, Jasmine Washington, Koran Baraka

Symposium of Student Scholars

TransFORDming China with Electric Vehicles: An International Marketing Case Study

Teyana Pryor, Koran Baraka, Kaleb Bell, Jasmine Washington,

Kyle King, Dylan Newman, and Bryce Lee

Abstract

Ford is a legendary automobile company established in the United States in 1903 by Henry Ford. Ford is a $1.35 million company worldwide with operations in 10 countries but it has experienced an annual drop of roughly eight percent in the last year (Wagner, 2020). Ford entered China’s automobile industry in 2004 when automobile sales totaled 215,60 vehicles (CEIC). In 2001, Due to the high level of pollution in the country ...


A Journey Of Success: Italy’S Welcoming Of Jeep Into The Fiat Family, Madison Griffin 2021 Kennesaw State University

A Journey Of Success: Italy’S Welcoming Of Jeep Into The Fiat Family, Madison Griffin

Symposium of Student Scholars

The following Theory Application Paper examined the unique cultural acquisition of Jeep by the Italian automotive giant Fabbrica Italiana Automobili Torino (FIAT) Chrysler Automobiles. The CELM cultural analysis model (Gao, 2013) was used to examine the culture, business environment, consumer lifestyle and mentality that allowed an “All-American” vehicle to find a new home in the Italian market. The use of the CELM model gives an in depth look at the culture of Italian business practices and what drives Italian consumers to participate in the market. The ultimate purpose of this research was to acquire the knowledge of successful tactics used ...


The Right To Repair: (Re)Building A Better Future, Jumana Labib 2021 Western University

The Right To Repair: (Re)Building A Better Future, Jumana Labib

Undergraduate Student Research Internships Conference

The goal of this research project was to take a multi-faceted, interdisciplinary approach to research and examine the Right to Repair movement’s progress, current repair practices, impediments, and imperatives, and the various large-scale implications (environmental, economic, social, etc.) stemming from diminished consumer freedom as a result of increased corporate greed and lack of governmental regulations with regards to repair and the environment. This poster exhibits the highlights of my general research project on the Right to Repair movement over the course of this four month internship, and aims to disseminate information about the movement to the wider public in ...


Global E-Commerce Readiness Of U.S. Smes Towards The Mexican Market: Are American Small Businesses Prepared For Digital Commerce To Mexico?, Ricardo Cardoza, Eileen Daspro DBA 2021 University of San Diego

Global E-Commerce Readiness Of U.S. Smes Towards The Mexican Market: Are American Small Businesses Prepared For Digital Commerce To Mexico?, Ricardo Cardoza, Eileen Daspro Dba

McNair Summer Research Program

The entry into force of the United States-Mexico-Canada Trade Agreement on July 1st, 2020, ushered in a new era of regional trade for the region. The modernized agreement’s inclusion of a chapter specifically focused on expanding digital trade and investment reflected a business phenomenon that had expanded markedly over the last ten years: cross-border e-commerce within the former NAFTA region. This article examines the literature needed to assess the readiness of U.S. small and medium-sized businesses (SME’s) to sell to the Mexican market online based on the degree of localization of their firm’s websites towards the ...


How Do Globalism And Nationalism Impact The International Business Competitiveness Of The United States Of America?, Françoise Lepage, Denise Lucy, Jayati Ghosh 2021 Dominican University of California

How Do Globalism And Nationalism Impact The International Business Competitiveness Of The United States Of America?, Françoise Lepage, Denise Lucy, Jayati Ghosh

Barowsky School of Business | Faculty Scholarship

Business competitiveness in the global marketplace is dependent upon the stability, infrastructure, policies, and practices of the nations with which it does business. A nation’s competitiveness is fundamentally interconnected with its businesses and while on the world stage, it is tied to its globalist and nationalist strategies. There are objective approaches to measuring various dimensions of national outcomes of competitiveness from economic, political, and social platforms. Many internationally recognized indices seek to offer standard-based, objective perspectives and associated data on what constitutes nation-state greatness. These indices are based upon a globalist perspective, acknowledging that a nation’s competitiveness is ...


Socio-Intercultural Entrepreneurship: A Case On A Postgraduate Program In Economics And International Business Of An Indigenous University, Ernesto Guerra-Garcia, Jose G. Vargas-Hernandez 2021 Autonomous Indigenous University of Mexico

Socio-Intercultural Entrepreneurship: A Case On A Postgraduate Program In Economics And International Business Of An Indigenous University, Ernesto Guerra-Garcia, Jose G. Vargas-Hernandez

University of South Florida M3 Center Publishing

This article presents a critical approach to the proposal of socio-intercultural entrepreneurship. The concept of cultural and social entrepreneurship and that which has been as a product of neoliberalism is limited, so a framework analysis is necessary to improve the understanding of socioeconomic realities. Through an exploratory and analytical research methodology, a review of pertinent literature and the exemplification of the specific case of a postgraduate program in economics and international business at the Universidad Autónoma Indígena de México, it is concluded that socio-intercultural entrepreneurship presents a theoretical and methodological frame that allows entrepreneurs to have a major perception of ...


Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte 2021 University of South Florida

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida M3 Center Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

  • Part 1: Hospitality and Tourism
  • Part 2: Marketing, E-marketing, and Consumer Behavior
  • Part 3: Management
  • Part 4: Human Resources Management
  • Part 5: Retail Management
  • Part 6: Economics
  • Part 7: Accounting and Finance
  • Part 8: Sustainability and Environmental Issues
  • Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism


Top Management Teams In International Business Research: A Review And Suggestions For Future Research, Ilya R. P. CUYPERS, Charmi PATEL, Gokhan ERTUG, Jiatao LI, Youtha CUYPERS 2021 Singapore Management University

Top Management Teams In International Business Research: A Review And Suggestions For Future Research, Ilya R. P. Cuypers, Charmi Patel, Gokhan Ertug, Jiatao Li, Youtha Cuypers

Research Collection Lee Kong Chian School Of Business

This article reviews and critically assesses the large and diverse literature on top management teams (TMTs) that has focused on international business (IB) issues. We apply an organizing framework that centers around four key elements of TMTs – TMT composition, structure, processes, and governance – and the most commonly studied IB-related choices and outcomes. This framework allows us to synthesize the contributions of the literature on TMTs in IB and identify opportunities for future research. The contributions of our review are threefold. First, we offer a roadmap for navigating the large and diverse literature on TMTs in IB. Second, we provide a ...


Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte 2021 University of South Florida

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida M3 Center Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062


Terrorism Hazard And Infrastructure Projects: The Moderating Role Of Home Experience And Institutions, Alfredo Jiménez, Nathaniel C. Lupton 2021 Kedge Business School

Terrorism Hazard And Infrastructure Projects: The Moderating Role Of Home Experience And Institutions, Alfredo Jiménez, Nathaniel C. Lupton

Faculty Research, Scholarly, and Creative Activity

This paper analyzes the impact of terrorism hazard on the performance of private participation infrastructure projects. Applying transaction cost theory, we hypothesize that terrorism hazard has a negative relationship with infrastructure project completion, and that host government accountability and investor experience with terrorism hazard have opposing impacts on this relationship. Host government accountability, we argue, produces higher indirect costs of managing terrorism hazard, which reduces investor confidence, and reinforces the negative relationship between terrorism hazard and the probability of satisfactory project completion. Conversely, investor’s experience with terrorism hazard increases investor confidence and hence partially mitigates the negative consequences of ...


Optimistic Leadership For The 21st Century And Beyond, Vincent P. Techo 2021 Horizons University, Paris

Optimistic Leadership For The 21st Century And Beyond, Vincent P. Techo

The Journal of Values-Based Leadership

This paper proposes a future-driven leadership theory—the optimistic leadership theory—suitable for leading global organizations in the 21st century and beyond. The author argues that a new leadership approach is needed for these organizations due to the complexities that come with globalization, including the high need for knowledge and experience, distance decay, and cultural amalgamation. Five leadership approaches (Visionary Leadership, Differentiated Leadership, Servant Leadership, Flexible Leadership, and Reflective Leadership) are identified as the components of optimistic leadership. Following a review of the rare literature on these five leadership approaches, they are found to constitute the best determinants of ...


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