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The Evaluations And Researches In Administrative And Economic Sciences, Ilyas Karabıyık 2021 Aydın Adnan Menderes University

The Evaluations And Researches In Administrative And Economic Sciences, Ilyas Karabıyık

Social, Humanity and Administrative Sciences

No abstract provided.


From Delhi To Mumbai, Apple Seeks A Bigger Slice Of The Pie, Taylor Greer, Brent Cassidy, Mike Williams, Nick Hill, Chandler Burger, Adam Pedraza, Steven Wehde, Caleb Fortney 2021 Kennesaw State University

From Delhi To Mumbai, Apple Seeks A Bigger Slice Of The Pie, Taylor Greer, Brent Cassidy, Mike Williams, Nick Hill, Chandler Burger, Adam Pedraza, Steven Wehde, Caleb Fortney

Symposium of Student Scholars

From Delhi to Mumbai, Apple Seeks a Bigger Slice of The Pie in India:

An International Marketing Case Study

Mike Williams, Adam Pedraza, Taylor Greer, Brent Cassidy, Nick Hill, Chandler Burger, Steven Wehde, and Caleb Fortney

Abstract

Apple Inc., headquartered in the United States, is the world’s largest technology company with revenues of $265 billion as of 2018 (Johnson, 2012). Apple has been trying to compete in India’s smartphone market, the world’s fastest-growing and second-largest smartphone market globally, accounting for nearly 30 million purchases per quarter (Sheth, 2019). Despite its success in the U.S., Apple has ...


Zara: Facing Fast Fashion Challenges In China. An International Marketing Case Study, Daniela Schaich Graniel, Alexxus Finnell, Caitlin Hopkins, Candace Salters, Elimay Baez, Larissa Hernandez, Madison McIntyre, Raven Lee 2021 Kennesaw State University

Zara: Facing Fast Fashion Challenges In China. An International Marketing Case Study, Daniela Schaich Graniel, Alexxus Finnell, Caitlin Hopkins, Candace Salters, Elimay Baez, Larissa Hernandez, Madison Mcintyre, Raven Lee

Symposium of Student Scholars

Zara, one of the largest international fashion companies, was founded in Spain in 1974. It has a brand value of $18.4 billion and global revenues of $ 28.22 billion in 2018. Zara entered China in 2006 to compete in its $5.58 billion fast fashion market (Ge, 2018). China is an attractive emerging market with a GDP of $13.6 trillion, growing at 5.9% (World Bank, 2019). Zara’s fast fashion typically appeals to young college students and the middle class with income ranging from $7,250 to $62,500, representing about 39% of the population (Cyrill, 2019 ...


Mobike: Backpedaling Out Of India, Brant Schwendel, Madison Tumey, Madison Godwin, Lauren Lance, Rachel Pastoric, Ashley Reese, Caroline Phillips 2021 Kennesaw State University

Mobike: Backpedaling Out Of India, Brant Schwendel, Madison Tumey, Madison Godwin, Lauren Lance, Rachel Pastoric, Ashley Reese, Caroline Phillips

Symposium of Student Scholars

In the past few years, the bike-sharing industry has gained traction in large cities and suburban areas all over the world. Mobike, an app-based bike-sharing company founded in China in 2015, introduced a new, efficient and eco-friendly mode of travel for short commutes using smart bikes which are bikes with a motor that help assist the rider’s pedal-power. Bike-sharing has grown into a booming industry due to rapid urbanization, traffic congestion, and pollution problems. Mobike entered India in 2018 but faced many challenges. Since the takeover and expansion of Mobike, Meituan, the holding company, has suffered a loss of ...


Transfordming China With Electric Vehicles: An International Marketing Case Study, Jasmine Washington, Koran Baraka 2021 Kennesaw State University

Transfordming China With Electric Vehicles: An International Marketing Case Study, Jasmine Washington, Koran Baraka

Symposium of Student Scholars

TransFORDming China with Electric Vehicles: An International Marketing Case Study

Teyana Pryor, Koran Baraka, Kaleb Bell, Jasmine Washington,

Kyle King, Dylan Newman, and Bryce Lee

Abstract

Ford is a legendary automobile company established in the United States in 1903 by Henry Ford. Ford is a $1.35 million company worldwide with operations in 10 countries but it has experienced an annual drop of roughly eight percent in the last year (Wagner, 2020). Ford entered China’s automobile industry in 2004 when automobile sales totaled 215,60 vehicles (CEIC). In 2001, Due to the high level of pollution in the country ...


A Journey Of Success: Italy’S Welcoming Of Jeep Into The Fiat Family, Madison Griffin 2021 Kennesaw State University

A Journey Of Success: Italy’S Welcoming Of Jeep Into The Fiat Family, Madison Griffin

Symposium of Student Scholars

The following Theory Application Paper examined the unique cultural acquisition of Jeep by the Italian automotive giant Fabbrica Italiana Automobili Torino (FIAT) Chrysler Automobiles. The CELM cultural analysis model (Gao, 2013) was used to examine the culture, business environment, consumer lifestyle and mentality that allowed an “All-American” vehicle to find a new home in the Italian market. The use of the CELM model gives an in depth look at the culture of Italian business practices and what drives Italian consumers to participate in the market. The ultimate purpose of this research was to acquire the knowledge of successful tactics used ...


The Right To Repair: (Re)Building A Better Future, Jumana Labib 2021 Western University

The Right To Repair: (Re)Building A Better Future, Jumana Labib

Undergraduate Student Research Internships Conference

The goal of this research project was to take a multi-faceted, interdisciplinary approach to research and examine the Right to Repair movement’s progress, current repair practices, impediments, and imperatives, and the various large-scale implications (environmental, economic, social, etc.) stemming from diminished consumer freedom as a result of increased corporate greed and lack of governmental regulations with regards to repair and the environment. This poster exhibits the highlights of my general research project on the Right to Repair movement over the course of this four month internship, and aims to disseminate information about the movement to the wider public in ...


Top Management Teams In International Business Research: A Review And Suggestions For Future Research, Ilya R. P. CUYPERS, Charmi PATEL, Gokhan ERTUG, Jiatao LI, Youtha CUYPERS 2021 Singapore Management University

Top Management Teams In International Business Research: A Review And Suggestions For Future Research, Ilya R. P. Cuypers, Charmi Patel, Gokhan Ertug, Jiatao Li, Youtha Cuypers

Research Collection Lee Kong Chian School Of Business

This article reviews and critically assesses the large and diverse literature on top management teams (TMTs) that has focused on international business (IB) issues. We apply an organizing framework that centers around four key elements of TMTs – TMT composition, structure, processes, and governance – and the most commonly studied IB-related choices and outcomes. This framework allows us to synthesize the contributions of the literature on TMTs in IB and identify opportunities for future research. The contributions of our review are threefold. First, we offer a roadmap for navigating the large and diverse literature on TMTs in IB. Second, we provide a ...


Socio-Intercultural Entrepreneurship: A Case On A Postgraduate Program In Economics And International Business Of An Indigenous University, Ernesto Guerra-Garcia, Jose G. Vargas-Hernandez 2021 Autonomous Indigenous University of Mexico

Socio-Intercultural Entrepreneurship: A Case On A Postgraduate Program In Economics And International Business Of An Indigenous University, Ernesto Guerra-Garcia, Jose G. Vargas-Hernandez

University of South Florida M3 Center Publishing

This article presents a critical approach to the proposal of socio-intercultural entrepreneurship. The concept of cultural and social entrepreneurship and that which has been as a product of neoliberalism is limited, so a framework analysis is necessary to improve the understanding of socioeconomic realities. Through an exploratory and analytical research methodology, a review of pertinent literature and the exemplification of the specific case of a postgraduate program in economics and international business at the Universidad Autónoma Indígena de México, it is concluded that socio-intercultural entrepreneurship presents a theoretical and methodological frame that allows entrepreneurs to have a major perception of ...


Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte 2021 University of South Florida

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida M3 Center Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

  • Part 1: Hospitality and Tourism
  • Part 2: Marketing, E-marketing, and Consumer Behavior
  • Part 3: Management
  • Part 4: Human Resources Management
  • Part 5: Retail Management
  • Part 6: Economics
  • Part 7: Accounting and Finance
  • Part 8: Sustainability and Environmental Issues
  • Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism


Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte 2021 University of South Florida

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida M3 Center Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062


Terrorism Hazard And Infrastructure Projects: The Moderating Role Of Home Experience And Institutions, Alfredo Jiménez, Nathaniel C. Lupton 2021 Kedge Business School

Terrorism Hazard And Infrastructure Projects: The Moderating Role Of Home Experience And Institutions, Alfredo Jiménez, Nathaniel C. Lupton

Faculty Research, Scholarly, and Creative Activity

This paper analyzes the impact of terrorism hazard on the performance of private participation infrastructure projects. Applying transaction cost theory, we hypothesize that terrorism hazard has a negative relationship with infrastructure project completion, and that host government accountability and investor experience with terrorism hazard have opposing impacts on this relationship. Host government accountability, we argue, produces higher indirect costs of managing terrorism hazard, which reduces investor confidence, and reinforces the negative relationship between terrorism hazard and the probability of satisfactory project completion. Conversely, investor’s experience with terrorism hazard increases investor confidence and hence partially mitigates the negative consequences of ...


Optimistic Leadership For The 21st Century And Beyond, Vincent P. Techo 2021 Horizons University, Paris

Optimistic Leadership For The 21st Century And Beyond, Vincent P. Techo

The Journal of Values-Based Leadership

This paper proposes a future-driven leadership theory—the optimistic leadership theory—suitable for leading global organizations in the 21st century and beyond. The author argues that a new leadership approach is needed for these organizations due to the complexities that come with globalization, including the high need for knowledge and experience, distance decay, and cultural amalgamation. Five leadership approaches (Visionary Leadership, Differentiated Leadership, Servant Leadership, Flexible Leadership, and Reflective Leadership) are identified as the components of optimistic leadership. Following a review of the rare literature on these five leadership approaches, they are found to constitute the best determinants of ...


Chinese-Invested Smart City Development In Southeast Asia - How Resilient Are Urban Megaprojects In The Age Of Covid-19?, Yujia He, Angela Tritto 2021 University of Kentucky

Chinese-Invested Smart City Development In Southeast Asia - How Resilient Are Urban Megaprojects In The Age Of Covid-19?, Yujia He, Angela Tritto

Diplomacy and International Commerce Reports

Smart cities are emerging as major engines for deploying intelligent systems to enhance urban development and contribute to the UN 2030 Sustainable Development Goals (UN SDG). In developing economies facing rapid urbanization and technological change, new cities are being built with smart technologies and ideals, complete with business districts and residential, retail, entertainment, medical, education facilities to entice businesses and talents to relocate. Governments tout the potential of such “greenfield” smart cities for innovation and sustainability. Yet such urban megaprojects are often extremely expensive, prompting governments to partner with private players such as property developers, investors, and tech firms to ...


Covid-19 And Mass Sections In Business Education: Adaptation And Innovation Stemming From The Emergency Online Transition, Marina Sebastijanovic, Olivia Miljanic, Emese Felvegi 2021 University of Houston, C.T. Bauer College of Business

Covid-19 And Mass Sections In Business Education: Adaptation And Innovation Stemming From The Emergency Online Transition, Marina Sebastijanovic, Olivia Miljanic, Emese Felvegi

Southwestern Business Administration Journal

This paper describes three instructional design cases impacting over 3,500 students annually and taught by midcareer female mass section faculty from one of the largest business schools at a tier-one public research university in the Southern region of the US. The three instructors of mass sections describe how they transitioned their face-to-face or hybrid courses from “Emergency Response Teaching” mode to considered distance learning implementation during the COVID-19 crisis. The cases include discussions of learning management system supplements, improvements to peer-to-peer interactions, course structure changes impacting student success, and remote experiential learning group projects featuring community partners. The challenges ...


General Manager Succession In Multinational Enterprise Subsidiaries, Liang (Arthur) Li 2021 The University of Western Ontario

General Manager Succession In Multinational Enterprise Subsidiaries, Liang (Arthur) Li

Electronic Thesis and Dissertation Repository

This dissertation, based on interviews with over 40 managers and longitudinal data from over 1,900 foreign subsidiaries, develops new insights regarding subsidiary general manager (GM) changes in multinational enterprises (MNEs).

Essay 1 addresses whether GM successions accelerate or decelerate the momentum for further GM change, and improve or disrupt subsidiary performance. I show that MNE managers learn from prior GM change in order to appoint a right candidate, thus improving subsidiary performance and decelerating the momentum for further succession. But the reduced marginal costs of making succession decisions increasingly render GM change more likely. The accumulated shocks ultimately translate ...


Percepción En Los Hogares Bogotanos Del Impacto Del Tlc Con Ee. Uu. Sobre El Precio Y La Disponibilidad De Los Productos Agrícolas La Canasta Básica Familiar, Vanesa Otalora Cajamarca, Andres Felipe Medina Rincón 2021 Universidad de La Salle, Bogotá

Percepción En Los Hogares Bogotanos Del Impacto Del Tlc Con Ee. Uu. Sobre El Precio Y La Disponibilidad De Los Productos Agrícolas La Canasta Básica Familiar, Vanesa Otalora Cajamarca, Andres Felipe Medina Rincón

Negocios y Relaciones Internacionales

El presente trabajo de investigación se enfoca en el estudio de los factores microeconómicos de la firma del Tratado de Libre Comercio con Estados Unidos; de forma puntual, la influencia de este acuerdo en la percepción de disponibilidad de productos de la canasta básica familiar y sus precios. En este sentido, el objetivo de esta investigación es: analizar la percepción en los hogares bogotanos acerca del impacto del Tratado de Libre Comercio con EE. UU. con base en el precio y la disponibilidad de los productos de la canasta básica familiar. Para dar respuesta a este objetivo se utilizará una ...


Niveles De Infraestructura Y Su Relación Con Los Flujos Comerciales En La Zona Fronteriza Entre Colombia (San Miguel) Y Ecuador (Lago Agrio), Juan Manuel Fajardo Bravo, Juan Felipe Rozo Peñuela, Jose Luis Martinez Gamboa 2021 Universidad de La Salle, Bogotá

Niveles De Infraestructura Y Su Relación Con Los Flujos Comerciales En La Zona Fronteriza Entre Colombia (San Miguel) Y Ecuador (Lago Agrio), Juan Manuel Fajardo Bravo, Juan Felipe Rozo Peñuela, Jose Luis Martinez Gamboa

Negocios y Relaciones Internacionales

El crecimiento económico y el desarrollo regional son procesos que demandan la existencia, no solo de innovación tecnológica y producción, sino también de un contexto físico que promueva actividades económicas que conduzcan al mejoramiento de la calidad de vida de la población. Este es el caso de la infraestructura pública como herramienta promotora de desarrollo y crecimiento, de forma particular a través de su conexión con el comercio local e internacional. Con el propósito de evidenciar la importancia de la relación previamente mencionada, el objetivo de estudio del presente trabajo es abordar la asociación entre la infraestructura pública y las ...


Do Guest Worker Programs Give Firms Too Much Power?, Peter Norlander 2021 Loyola University Chicago

Do Guest Worker Programs Give Firms Too Much Power?, Peter Norlander

School of Business: Faculty Publications and Other Works

Guest worker programs allow migrants to work abroad legally, and offer benefits to workers, firms, and nations. Guest workers are typically authorized to work only in specific labor markets, and are sponsored by, and must work for, a specific firm, making it difficult for guest workers to switch employers. Critics argue that the programs harm host country citizens and permanent residents (“existing workers”), and allow employers to exploit and abuse vulnerable foreign-born workers. Labor market institutions, competitive pressures, and firm strategy contribute to the effects of migration that occur through guest worker programs.


The I-Mode (Almost) Went Global. A Case Study In Product Export Failure., Paola Rattu 2021 Kennesaw State University

The I-Mode (Almost) Went Global. A Case Study In Product Export Failure., Paola Rattu

Symposium of Student Scholars

The i-mode, the world’s first commercial web browser technology for mobile phones was launched in Japan in 1999, encountering immediate success and rapidly dominating the Japanese market. Nevertheless, when the technology was launched in the US and in Europe in the early 2000s it was highly unsuccessful. Ultimately, the technology was abandoned outside Japan, and several manufacturers exited the mobile phone industry following their inability to understand foreign customers’ needs and to innovate. This paper reconstructs the history of the i-mode technology and provides a business-oriented analysis of the causes of its debacle.


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