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Full-Text Articles in Marketing

Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu Dec 2018

Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu

School of Professional Studies

n The client for this capstone project is RENEW Worcester which is a fledgling solar power project whose main goals are to bring renewable energy in the form of solar power into local, primarily low-income communities and are committed to the mission of making the transition off of fossil fuels to clean, renewable power. Based in Worcester, Massachusetts, they are a local chapter of Co-op Power which is a consumer-owned sustainable energy cooperative (co-op) made up of numerous different local chapters all over the New England area as well as the state of New York. The problem that we will ...


Zg Property.Jpg, Rumah Depok Jun 2018

Zg Property.Jpg, Rumah Depok

Rumah Depok

Kini telah banyak para agen properti di depok baik personal maupun perusahaan.Tetapi belom tentu anda mendapatkan agen terpercaya di depok. Rumah Depok ZG Property adalah pilihan terbaik untuk wilayah depok dan citayam.


Keuntungan Yang Akan Didapat Bermain Judi Secara Online, Taruhan Terbaik Feb 2018

Keuntungan Yang Akan Didapat Bermain Judi Secara Online, Taruhan Terbaik

taruhan terbaik

dont shy, ayo baca informasi judi online ini supaya anda bisa mengenalnya lebih baik dan memperoleh lagi keuntungan besar.


Permainan Judi Online Yang Populer Di Indonesia, Pokerseo Situs Taruhan Terpercaya Feb 2018

Permainan Judi Online Yang Populer Di Indonesia, Pokerseo Situs Taruhan Terpercaya

pokerseosite

inilah informasi terbaik yang mengabarkan jenis permainan judi online yang terkenal dan populer di indonesia.


Judi Poker Online Dengan Uang Asli.Docx, Sekilas Poker Feb 2018

Judi Poker Online Dengan Uang Asli.Docx, Sekilas Poker

Sekilas Poker

Website sekilaspoker yang sendiri adalah satu situs infa dari agen judi poker Uang Asli yang sudah meyediakan hal yang berkaitan dengan kemurahan transaksi deposit yang dimna anda pakai beberapa bank yang lokal di Indonesia yang seperti BCA, MANDIRI, BNI, BRI serta DANAMON dengan minimum deposit yang kecil sebesar 10. 000 ribu rupiah


Agen Poker Online Indonesia Terpercaya.Docx, Luna Maya Feb 2018

Agen Poker Online Indonesia Terpercaya.Docx, Luna Maya

Luna Maya

Berbicara masalah permainan Agen Poker Online Indonesia Terpercaya sudah pasti tidak ada yang dapat menyangkal kalau product permainan dari website nya dengan terbuka sudah di akui dari bermacam lokasi casino on-line yang sudah datang bertandang untuk lakukan betting.


Do You Feel Like A Fraud? How Experiencing The Impostor Phenomenon Influences Consumption Choices, Emily Goldsmith Feb 2018

Do You Feel Like A Fraud? How Experiencing The Impostor Phenomenon Influences Consumption Choices, Emily Goldsmith

All Dissertations, Theses, and Capstone Projects

Most of us, at one point, have felt like a fraud. Usually we can overcome the negative feelings associated with feeling like a fraud by acknowledging why we deserve our accomplishments. However, there are times when, despite all external evidence, we still feel like an impostor. A person experiences the impostor phenomenon when they are unable to internalize their achievements and they have the constant fear of being exposed as a fraud. The current research examines each of the four behaviors associated with experiencing the impostor phenomenon and examines how they influence our consumption behavior. The impostor cycle is a ...


Kemenangan Tujuan Utama Bermain Judi Online, Taruhan Terpercaya Jan 2018

Kemenangan Tujuan Utama Bermain Judi Online, Taruhan Terpercaya

taruhan terpercaya

Semua orang yang bermain judi online pasti mempunyai 1 tujuan yang sama yaitu menang. informasi ini ditujukan untuk seorang pemain judi online yang ingin mendapatkan kemenangan dari permainan judi online,maka seorang pemain diwajibkan mengerti dan tahu cara mainnya terlebih dahulu kemudian cermati jenis permainan yang sekiranya mudah untuk dimenangkan.


The Development Of Insights On Priority Audiences And Awareness Messages For Child Lead Poisoning, Andrew Kladiva, Austin Whelan Jan 2018

The Development Of Insights On Priority Audiences And Awareness Messages For Child Lead Poisoning, Andrew Kladiva, Austin Whelan

Business Administration: Student Scholarship & Creative Works

This report looks at Scott County in Davenport Iowa and the issue of childhood lead poisoning that is becoming a growing issue. Through means of big data analysis, zip code analysis, survey collection and analysis data has been collected to determine the reasons for low awareness. Procedures and solutions are presented to help raise awareness, attitude. and intention towards to problem.


Tempat Yang Cocok Untuk Memulai Budidaya Tambak Udang.Jpg, Intan Sariwindu Jan 2018

Tempat Yang Cocok Untuk Memulai Budidaya Tambak Udang.Jpg, Intan Sariwindu

intan sariwindu

Usaha budidaya perikanan seperti tambak udang saat ini semakin berkembang dan bervariasi. Misalnya, keragaman jenis komoditas mulai meningkat dan teknologi budi daya pun semakin berkembang. selain itu, cara pemanfaatan tempat atau lahan budi daya kini tidak lagi menjadi kendala.

Lahan sempit (luas maksiumum 100m2) banyak yang belum dimanfaaatkan secara maksimal. Tempat yang cocok untuk memulai budidaya tambak udang bisa di kolam, tambak, sungai, waduk dan lain-lain. Selain itu lahan tersebut dapat digunakan sebagai kegiatan budi daya perikanan secara produktif. Misalnya, pembenihan, usaha pendederan, usaha petokolan, usaha penggelondongan, dan  usaha pembesaran komoditas udang atau udang air tawar maupun air payau. Usaha ...


A Look At The Relationship Between Service Failures, Guest Satisfactions, And Repeat-Patronage Intentions Of Casual Dining Guests, Alex Susskind, Anthony Viccari Jan 2018

A Look At The Relationship Between Service Failures, Guest Satisfactions, And Repeat-Patronage Intentions Of Casual Dining Guests, Alex Susskind, Anthony Viccari

Anthony Viccari

Service recovery is essential to maintaining guest satisfaction in the event of a service failure. However, restaurateurs must approach service recovery in the appropriate context, because guests give differential consideration to different types of problems. Without doubt, a restaurant’s failure to serve food correctly is viewed as the most serious type of failure, and a food problem coupled with a service failure makes matters even worse. However, service failures by themselves are soon forgiven if the recovery is properly handled. Oddly, the least important type of failure, that of atmosphere (e.g., design, noise level), is most likely to ...


Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy Jan 2018

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews ...


Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks Jan 2018

Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks

Walden Dissertations and Doctoral Studies

Small business enterprise (SBE) managers often lack resources, expertise, and impact when selling in an online environment. SBEs can overcome increased competition by adopting customer relationship management (CRM) into their business model for survival and longevity. Using the conceptual framework technology, organization, environment (TOE), this multiple case study explored effective marketing strategies that small store retail managers use to successfully sell apparel and accessories in online markets. The study population included leaders from independent small online retail enterprises with brick-and-mortar stores located in the Central, Tri-Cities, or Southside areas in Virginia. The data collection process included semistructured, on-site interviews of ...


2018 January, Office Of Communications & Marketing, Morehead State University. Jan 2018

2018 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archives

Press releases from January of 2018.


Social Media Marketing Among Small Retail Clothing Businesses, Irene Michel Abrons Jan 2018

Social Media Marketing Among Small Retail Clothing Businesses, Irene Michel Abrons

Walden Dissertations and Doctoral Studies

Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of small retail clothing businesses must overcome to be competitive. The conceptual framework was the technology acceptance model. Collected data consisted of company documents and semistructured interviews with 3 small retail clothing business owners in Chicago, Illinois, who had experience with social media marketing. Data analysis consisted of an open coding approach and member checking. The study revealed the small business owners who ...


The Arc Of The Quad Cities Marketing Research Report, Alison Mangino, Matthew Loeffl Jan 2018

The Arc Of The Quad Cities Marketing Research Report, Alison Mangino, Matthew Loeffl

Business Administration: Student Scholarship & Creative Works

The Arc of the Quad cities is an independent, non-profit organization that looks to help individuals with disabilities. The Arc’s key values are to respect, be committed to their individuals, make the initiative, have teamwork, be flexible, and to strive for excellence. They seek to help the individuals specifically that will not be able to live on their own in the future. The services they offer are day classes, employment classes, residential options, and community service programs. This organization is located in Rock Island, Illinois and is partnered with the community. According to our speakers, The Arc relies on ...


Collective Action And Market Formation: An Integrative Framework, Brandon Lee, Jeroen Struben, Christopher B. Bingham Dec 2017

Collective Action And Market Formation: An Integrative Framework, Brandon Lee, Jeroen Struben, Christopher B. Bingham

Brandon Lee


While extant research places collective action at the heart of market formation, it provides little understanding about when and to what extent collective action is important. In this paper, we develop a novel theoretical framework detailing what collective action problems and solutions arise in market formation and under what conditions. Our framework centers on the development of market infrastructure with three key factors that influence the nature and extent of collective action problems: perceived returns to contributions, excludability, and contribution substitutability. We apply our framework to diverse market formation contexts and derive a fresh set of attendant propositions. Finally, we ...


John Lee Hancock, The Founder (2016), Alejandro Hazera Dec 2017

John Lee Hancock, The Founder (2016), Alejandro Hazera

Markets, Globalization & Development Review

No abstract provided.


Sofia Coppola, Lost In Translation (2003), Masaaki Takemura Dec 2017

Sofia Coppola, Lost In Translation (2003), Masaaki Takemura

Markets, Globalization & Development Review

No abstract provided.


Mark Peterson, Sustainable Enterprise: A Macromarketing Approach (2013), Canan Madran Dec 2017

Mark Peterson, Sustainable Enterprise: A Macromarketing Approach (2013), Canan Madran

Markets, Globalization & Development Review

No abstract provided.


Nassimbeni And Sartor, Sourcing In China (2006), Degan Yu, Mehmet G. Yalcin Dec 2017

Nassimbeni And Sartor, Sourcing In China (2006), Degan Yu, Mehmet G. Yalcin

Markets, Globalization & Development Review

No abstract provided.


Peruvian Antiquities And The Collecting Of Cultural Goods, Terrence H. Witkowski Dec 2017

Peruvian Antiquities And The Collecting Of Cultural Goods, Terrence H. Witkowski

Markets, Globalization & Development Review

Ancient art, artifacts, and architecture have long excited the intellectual curiosity and acquisitive passions of private and institutional collectors who, in turn, have funded archaeological research, preservation initiatives, and public education. Yet, the procurement of these goods also has encouraged looting and trafficking activities. Supplying collectors has destroyed much cultural evidence in source countries and has raised questions about who should control heritage and history. This article investigates the market for Peruvian antiquities, the surviving material culture created by the country’s inhabitants before the Spanish Conquest. It briefly reviews Peru’s early history and the history of collecting its ...


Marketing And Poverty Alleviation: Synergizing Research, Education, And Outreach Through The Subsistence Marketplaces Approach, Madhubalan Viswanathan, Arun Sreekumar Dec 2017

Marketing And Poverty Alleviation: Synergizing Research, Education, And Outreach Through The Subsistence Marketplaces Approach, Madhubalan Viswanathan, Arun Sreekumar

Markets, Globalization & Development Review

In this article, we describe our journey through the creation and development of the stream of subsistence marketplaces, summarize our learning, and discuss implications at the intersection of the field of Marketing and poverty alleviation. Distinct from macro level economic research in impoverished contexts, or mid-level approaches, such as the base of the pyramid (BOP) approach in business strategy, this approach is rooted at the micro-level, enabling bottom up understanding of buyer and seller. The term, subsistence marketplaces, reflects understanding these contexts in their own right, not just as markets to sell to, but as individuals, communities, consumers, entrepreneurs, and ...


Global Range And Eclectic Potpourri, Nikhilesh Dholakia, Deniz Atik Dec 2017

Global Range And Eclectic Potpourri, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Getting Girls In Stem & The Dangers Of Forgetting That Science Is Art - Someone Made It Up, Heidi Therese Dangelmaier, Camilla Hermann Dec 2017

Getting Girls In Stem & The Dangers Of Forgetting That Science Is Art - Someone Made It Up, Heidi Therese Dangelmaier, Camilla Hermann

The STEAM Journal

Encouraging girls to participate in STEM is a hot topic that has captured the concern of the world’s academic, business and scientific communities. The intention is noble, however the strategies being deployed are reinforcing the very bias society seeks to eliminate. If we wish to advance our evolutionary journey as a species, a shift from “feeling sorry for disadvantaged girls” to “fearing STEM without girls’ reformation” is imperative. This piece discusses the rise to an initiative to redesign culture: Girlapproved.


Me-Mail: A New Approach To Student Listservs, Hunter J. Rowe Dec 2017

Me-Mail: A New Approach To Student Listservs, Hunter J. Rowe

Honors Theses AY 17/18

University campuses and other institutions across the nation struggle with installing and operating an internal and unified source of communication. In the era of e-mail, text-messaging, Facebook, Instagram, Twitter, Snapchat, and many more software applications, college campuses in particular are always looking to adapt best practices and reach the maximum amount of people with engaging content. Here at the University of Wyoming (UW), many departments exercise their rights to distribute information to all of the students, anytime, at their own discretion. Consequently, the issue of oversaturation can occur. In this paper, a focus group comprised of students of varying age ...


Cultivating Cultural Exchange: Improving University Study Abroad Programs, Katherine Crawford Dec 2017

Cultivating Cultural Exchange: Improving University Study Abroad Programs, Katherine Crawford

Honors Theses

My affinity for culture, both foreign and domestic, has greatly shaped my life and future career path. As I have been frequently reminded, I did not take the “typical” exchange route. However, I accredit this atypical experience to my passion towards the subject. My first immersive cultural experience occurred during a yearlong, high school, Rotary led exchange to Bourges, France. Simply put, it changed my life. I encountered the culture first hand, accepting a new normal: bisous greetings, daily baguettes, and a well-structured hierarchy. Within six months, I considered myself fluent in the language. I lived with French families, was ...


Inducements Of Rochester Americans Fans, Alex D'Agostino Dec 2017

Inducements Of Rochester Americans Fans, Alex D'Agostino

Sport Management Undergraduate

The purpose of this research was to examine the factors that motivate minor league sports fans. Specifically, this research was designed to analyze the factors that influence a fan’s motivation to attend Rochester Americans games. Over the past several decades minor league sports have experienced a drastic transformation, as more elaborate promotional activity have been introduced. Extensive research has been conducted to better comprehend the inducements of minor league sports fans. Past literature has concluded that the existence of special events and merchandise giveaways significantly impact overall attendance.


The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin Dec 2017

The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not ...


Ruchir Sharma, Breakout Nations (2013), Victoria L. Rodner Dec 2017

Ruchir Sharma, Breakout Nations (2013), Victoria L. Rodner

Markets, Globalization & Development Review

No abstract provided.