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Building A Brand For A New Generation, Joel Schlaudt 2017 Liberty University

Building A Brand For A New Generation, Joel Schlaudt

Senior Honors Theses

In a segment of the market as highly competitive as is the coffee industry, it can be difficult to forge a new brand strong enough to stand on its own and unique enough to stand above the competition. However, by choosing the millennial generation as a target audience and strategically constructing a creative strategy to reach them on an emotional level, a brand concept emerges with the ability to connect with consumers in a new way, transforming a daily necessity into an emotional experience unlike that offered by any other competitor. A Harry Potter-inspired brand built upon a delivery ...


Developing A Crm Strategy For Small Businesses, Brianna Butler, Megan Carignan 2017 Merrimack College

Developing A Crm Strategy For Small Businesses, Brianna Butler, Megan Carignan

Honors Senior Capstone Projects

In a data-driven world, it is becoming easier than ever for businesses to gain more and more information about their customers and use that to their advantage. This data, gathered from previous business dealings, social media, inbound marketing and click data can be utilized to provide goods and services that are more accurately tailored to the specific consumer, and to provide successful customer service. However, there must be a customer relationship management (CRM) system in place to retain, sort, analyze and pull up information. This can be done using expensive software, which is what large and medium-sized corporations may do ...


Mar 4824 Marketing Management, Yancy Edwards 2017 University of South Florida

Mar 4824 Marketing Management, Yancy Edwards

Service-Learning Syllabi

No abstract provided.


2017 April, Office of Communications & Marketing, Morehead State University. 2017 Morehead State University

2017 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archives

Press releases for April of 2017.


A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker 2017 Bryant University

A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker

Honors Projects in Communication

No abstract provided.


Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong 2017 Bryant University

Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong

Honors Projects in Marketing

The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude ...


International Currency Correlation, Thomas Griffin 2017 Bryant University

International Currency Correlation, Thomas Griffin

Honors Projects in Finance

The purpose of this project is to examine the effects that one country’s currency can have on another countries currency. Currency is one of the key determinants of how a country’s economy is performing compared to the rest of the world. Some currencies have a negative or positive correlation with other currencies around the world. This data will help investors determine what they can expect to happen to a countries currency when there is a fluctuation in another currency. Certain industry practices where this information will be useful include the hedge fund industry and other global companies. This ...


An Analysis Of The Renewable Energy Industry: Lagging Indicators In The Legal, Infrastructural, And Economic Forces, Alina Sigitova 2017 Pittsburg State University

An Analysis Of The Renewable Energy Industry: Lagging Indicators In The Legal, Infrastructural, And Economic Forces, Alina Sigitova

Paper Presentations

The Renewable Energy industry is one of the most pivotal economic movements. As more companies shift to the corporate sustainability model, this shift must be supported by using alternative form of fuels which will not negatively impact the current and future environment and also preserve resources for future generations. However, the renewable energy industry has lagged. By examining history and status quo of the industry and the relationships between the legal, infrastructural, and economic structures surrounding it, a clearer understanding of what is holding back the industry may be gained and potential solutions may be discussed.


Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt 2017 John Carroll University

Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt

Masters Essays

The divide between advertising, marketing, and public relations has deteriorated over time, where each has a specific focus but no longer a particular correct way of reaching audiences. With the ever-growing presence of online social influencers, a new marketing practice known as influencer marketing has evolved, where brands connect with consumers in an authentic and meaningful way. Influencer marketing is a form of marketing that identifies and targets individuals through the influence of bloggers and their active voice. Research indicates how influence plays a role through social media to reach consumers. However, there is a gap in research when it ...


The Impact Of Help-Self And Help-Others Appeals Upon Participation In Clinical Research Trials, Susan Lewis Casey 2017 Old Dominion University

The Impact Of Help-Self And Help-Others Appeals Upon Participation In Clinical Research Trials, Susan Lewis Casey

Marketing Theses & Dissertations

The need for participants in medical research trials continues to grow yet the successful recruitment of volunteers remains a challenge. Much of the research regarding patient recruitment activities has been conducted in the social sciences. As such, the specific impact of advertising strategy to help recruit volunteers remains unclear. The proposed research is designed to help to fill this gap in the literature, generating insight for continuing academic research and helping practitioners gain efficiencies in developing new pharmaceuticals.

This research uses an experimental design to assess the impact of two variables upon clinical trial participation. These two variables were selected ...


Design Technology, 2017 Vocational Training Council

Design Technology

SIGNED: The Magazine of The Hong Kong Design Institute

These days, everyone can design, even on their mobile phones, thanks to innovative apps that allow consumers to use handy tools, broadcast their opinions and, more importantly, make purchases online. These technological advances may be assisting all design thinkers but are they changing the design landscape too radically at the same time? What does the future hold in the global design industry and is the new landscape a win, a loss or an own goal for designers?


Avondale, Telfair Stockton, E V. Toomer 2017 University of North Florida

Avondale, Telfair Stockton, E V. Toomer

City and Regional Planning—Florida

A copy of a brochure detailing Avondale history and real estate options. Likely from the 1920's


Adrift In A Sea Of Information About Sustainable Seafood: The Maine Consumer Perspective, Catherine V. Schmitt 2017 Maine Sea Grant

Adrift In A Sea Of Information About Sustainable Seafood: The Maine Consumer Perspective, Catherine V. Schmitt

Catherine Schmitt

The desire for a sustainable seafood industry that protects the environment and the future of fishing is certainly of interest to consumers, but even here there are conflicting standards, as Catherine Schmitt explores in this article.


Evaluating The Relative Importance Of Influencing Factors On Cruise Vacations: A Conjoint Analysis, Frida Bahja 2017 University of South Florida

Evaluating The Relative Importance Of Influencing Factors On Cruise Vacations: A Conjoint Analysis, Frida Bahja

Graduate Theses and Dissertations

This study focuses on exploring the relative importance of six influential factors in cruise customers’ decision-making process such as: cruise vacation price, cruise duration, distance from the cruise port, itineraries, environmental friendliness of cruise line and cruise online reviews. The decision on which influencing factors to select was made based on the review of literature.

The complexity of cruise customers’ decision-making process for these six attributes with several levels was examined with Choice-Based Conjoint (CBC) Analysis. CBC was selected due to its realistic approach to purchase decisions, in the form of trade-offs. The online survey collected data anonymously. The survey ...


Mchealthy: How Marketing Incentives Influence Healthy Food Choices, Elisa K. Chan, Robert J. Kwortnik Jr., Brian Wansink 2017 Ecole hôtelière de Lausanne

Mchealthy: How Marketing Incentives Influence Healthy Food Choices, Elisa K. Chan, Robert J. Kwortnik Jr., Brian Wansink

Robert J. Kwortnik

Food choices are often habitual, which can perpetuate unhealthy behaviors; that is, selection of foods high in sodium, saturated fat, and calories. This article extends previous research by examining how marketing incentives can encourage healthy food choices. Building on research examining marketing incentives, temporal goals, and habitual behavior, this research shows that certain incentives (behavioral rewards vs. financial discounts) affect individuals with healthy and less healthy eating habits differently. A field study conducted at a corporate cafeteria and three lab studies converge on a consistent finding: The effects of marketing incentives on healthy food choice are particularly prominent for people ...


P14. Estimating The Effects Of File-Sharing On Movie Box-Office, Zhuang Liu 2017 Western University

P14. Estimating The Effects Of File-Sharing On Movie Box-Office, Zhuang Liu

Western Research Forum

Background:

File-sharing and on-line piracy have caught great public attention. There is a public debate on whether or not we should close torrenting sites like Piratedbay.com. Copyright holders argue yes and claim substantial loss due to filesharing while Pirates claim that file-sharing is welfare-improving and the effects on sale are negligible. Right now no consensus has been reached on how file-sharing affects industry revenue in economics literature.

Methods:

Using a novel dataset of downloads from Bit-Torrent network, this paper quantifies the effects of file-sharing on movie box-office revenue. I estimate a random coefficient demand model of movies to quantify ...


Gardening Services Liverpool, Louie Farell 2017 Selected Works

Gardening Services Liverpool, Louie Farell

Louie Farell

A short presentation about a company for garden maintenance and premium gutter cleaning in Liverpool.


2017 March, Office of Communications & Marketing, Morehead State University. 2017 Morehead State University

2017 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archives

Press releases for March of 2017.


Effect Of Price Reduction And Increased Service Frequency On Public Transport Travel, Inge Brechan 2017 Institute of Transport Economics, Oslo

Effect Of Price Reduction And Increased Service Frequency On Public Transport Travel, Inge Brechan

Journal of Public Transportation

A random effects meta-analysis of the results from 15 projects involving price reduction and 9 projects involving increased service frequency showed that both price reduction and increased service frequency generated public transport travels. On average, the increased service frequency projects generated more travels by public transport than the price reduction projects. In the increased service frequency projects the proportion of travels generated by the increased frequency was strongly influenced by the size of the frequency increase. In the price reduction projects, we did not find a significant effect of the size of the price reduction on the proportion of travels ...


The Impact Of Online Marketing On A Small Business, Mia Musso 2017 California Polytechnic State University, San Luis Obispo

The Impact Of Online Marketing On A Small Business, Mia Musso

Graphic Communication

No abstract provided.


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