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Focus On Activities - Montana Visitors' Key Niche Activities, Norma P. Nickerson, Kara Grau 2017 University of Montana - Missoula

Focus On Activities - Montana Visitors' Key Niche Activities, Norma P. Nickerson, Kara Grau

Institute for Tourism and Recreation Research Publications

For 12 months, nonresidents were intercepted at gas stations, rest areas, and airports and completed a questionnaire about the activities they participated in while visiting Montana. Results were compared to activities promoted by CVBs and travel regions in Montana. Visitor’s primary and favorite activity were highlighted by quarter. Results showed that while scenic driving was a top activity in all four quarters (mass tourism type activity), more niche-type activities became their favorite: skiing/snowboarding, day hiking, car/RV camping, watching wildlife, fly fishing, hunting, river rafting/floating, snowmobiling, and visiting breweries. Marketing and policy suggestions were provided.


Imsa360: 2017 Annual Report, IMSA Fund 2017 Illinois Math and Science Academy

Imsa360: 2017 Annual Report, Imsa Fund

IMSA Fund Reports

Welcome to the 2017-2018 school year! It’s a special academic year in that we begin the school year with a full budget! Over the past three years, our colleagues in public schools (K-12), who are under the Illinois State Board of Education (ISBE), began their school year with a full budget while IMSA and the rest of the universities, which are under the Illinois Board of Higher Education (IBHE), began and operated most of the past two years without a full budget.

Excerpt: From the President


The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda McGovern 2017 Sacred Heart University

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern

WCOB Faculty Publications

This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before ...


The Fifa World Cup: Analyses And Interpretations Of The World’S Biggest Sporting Spectacle, Clifford J. Shultz, Rodrigo Castilhos, Andres Alberto Barrios Fajardo, Bruno Grbac, Andreas Chatzidakis, Alexander Nill, Almir Peštek 2017 Loyola University Chicago

The Fifa World Cup: Analyses And Interpretations Of The World’S Biggest Sporting Spectacle, Clifford J. Shultz, Rodrigo Castilhos, Andres Alberto Barrios Fajardo, Bruno Grbac, Andreas Chatzidakis, Alexander Nill, Almir Peštek

Clifford J Shultz

This special session assembles scholars from various countries with keen interests in the marketing and societal dynamics of the world’s most popular sporting spectacle, the FIFA World Cup. It builds on a stream of research in, for example, ethology (e.g., Morris 1981) economics (e.g., Kuper and Szymanski 2014) consumer behavior (e.g., Shultz 1998; Tavassoli, Shultz and Fitzimons 1995), marketing (e.g., Shultz et al. 2010) and macromarketing (Shultz and Burgess 2011) that explores the systemic complexities of this enormous, global extravaganza and the extent to which it benefits and/or harms myriad players, fans, local and ...


World Cup 2014: Macromarketing Views From Croatia, Clifford J. Shultz 2017 Loyola University Chicago

World Cup 2014: Macromarketing Views From Croatia, Clifford J. Shultz

Clifford J Shultz

309 World Cup 2014: Macromarketing Views from Croatia Bruno Grbac, University of Rijeka, Croatia Clifford Shultz, Loyola University Chicago, USA This extended abstract is an abriged version of a longer document articulating a study on the effects of the FIFA World Cup, an organizationally, financially, economically and politically demanding quadrennial sporting spectacle that affects billions of global citizens. This reality raises questions about the effects of the World Cup on the marketing system of the host country and the participating countries, as well as institutions and people in them. As a step toward sharing insights the authors analyzed secondary data ...


Revisiting Marketing As Constructive Engagement: Linking Policies And Managerial Practices, Clifford J. Shultz 2017 Loyola University Chicago

Revisiting Marketing As Constructive Engagement: Linking Policies And Managerial Practices, Clifford J. Shultz

Clifford J Shultz

Policies that initiate or support responsible micromarketing institutions and practices can be some of the most important catalysts to socioeconomic development and sustainable peace and prosperity, particularly in distressed or devastated political economies. Such polices and the accordant positive marketing forces might be considered a form of constructive engagement. The consideration of constructive engagement, including the idea that managerial marketing can be complementary to macromarketing, is gaining currency among some macromarketers, and is explored in this presentation. The author discusses some evolving successful cases from fieldwork in developing, devastated, transitioning and/or recovering economies.


War, Civil Unrest, Failed States, And Other Extreme Threats To Marketing Systems, Clifford J. Shultz, Samer Abdelnour 2017 Loyola University Chicago

War, Civil Unrest, Failed States, And Other Extreme Threats To Marketing Systems, Clifford J. Shultz, Samer Abdelnour

Clifford J Shultz

Well-functioning markets and marketing systems are intended to enhance and to sustain the survivability and security of societies and the people who comprise them (e.g., Fisk 1967; Layton 2007; McMillen 2002; Shultz 2007; Wilkie and Moore 1999; World Bank 2014). For myriad reasons – natural or human-induced cataclysms and resource scarcity to list a few examples – marketing systems sometimes are disrupted or fracture (e.g., Shultz 1997; in press). This can have profound and often horrific effects on individuals, families, communities, countries, regions, and occasionally – at least twice in the form of two World Wars – global upheaval. The costs to ...


Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz 2017 Loyola University Chicago

Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz

Clifford J Shultz

Markets and marketing are integral to human welfare and survival. When used however for the purposes of war and other systemically violent conflict, they can be devastating and pose an existential threat to humanity. Drawing on experience in war-ravaged and recovering economies, the author examines a stream of research on marketing systems disrupted or destroyed by war. Some underlying conditions and predictors of war and its peaceful resolution are introduced, including social traps and their mitigation or elimination. An argument is revisited for marketing as a form of constructive engagement, which must be implemented to affect and to develop equitable ...


Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz II, James W. Gentry 2017 Freie Universität Berlin

Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry

Clifford J Shultz

A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic organization, and family. A qualitative study illuminated the main ideologies behind male breadwinning and a model was developed to advance the theoretical analysis of the phenomenon of male breadwinning. An experiment in the form of a vignette study was subsequently designed and administered. The qualitative study and ...


Devastation And Rebirth: A Longitudinal Study Of Bosnia’S Arizona Market, With Implications For Markets, Marketing And Society, Ruzica Brecic, Clifford J. Shultz, Katherine Sredl, Natasa Renko 2017 University of Zagreb

Devastation And Rebirth: A Longitudinal Study Of Bosnia’S Arizona Market, With Implications For Markets, Marketing And Society, Ruzica Brecic, Clifford J. Shultz, Katherine Sredl, Natasa Renko

Clifford J Shultz

In this presentation, we share findings from a longitudinal study—twenty years and counting—on the role of Arizona in the war and the peace in this highly contested region of Bosnia. Data were/are collected via site observations and retrospective interviews to explore the emergence of entrepreneurship in Brčko, Bosnia before, during and after the war. A synthesis and assessment of findings led to the exploration of the ways that the terms of Dayton and the implementation of Dayton by NATO IFOR, Task Force Eagle, 1st Armored Division (November and December 1995) and 1st Infantry Division (1996-2004), US Army ...


Book Retailers And The Ever-Changing Scm Landscape: Case Study Of Barnes & Noble Company And Amazon (Pp. 7-9), William T. Rupp, Steven A. Clinton 2017 Austin Peay State University

Book Retailers And The Ever-Changing Scm Landscape: Case Study Of Barnes & Noble Company And Amazon (Pp. 7-9), William T. Rupp, Steven A. Clinton

Atlantic Marketing Association Proceedings

No abstract provided.


Integrating Exploring Sustainability And Supply Chain Management In The Development Of Smart Tiles By Tesla (P. 32), Dean R. Manna 2017 Robert Morris University

Integrating Exploring Sustainability And Supply Chain Management In The Development Of Smart Tiles By Tesla (P. 32), Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.


Corporate Social Responsibility In The B2b Market: How Supplier Actions Influence Buyer Expectations . (Pp. 10-29), Susan Saurage-Altenloh PhD 2017 Capella University

Corporate Social Responsibility In The B2b Market: How Supplier Actions Influence Buyer Expectations . (Pp. 10-29), Susan Saurage-Altenloh Phd

Atlantic Marketing Association Proceedings

No abstract provided.


Amazon.Com, Inc.: Retailing Giant To High-Tech Player? (Pp. 3-6), Alan D. Smith, William T. Rupp, O. Felix Offodile 2017 Robert Morris University

Amazon.Com, Inc.: Retailing Giant To High-Tech Player? (Pp. 3-6), Alan D. Smith, William T. Rupp, O. Felix Offodile

Atlantic Marketing Association Proceedings

No abstract provided.


The Effects Of Message Claim Type On Comparative Advertising (Pp. 1-2), Tommy Hsu, Leona Tam 2017 Tarleton State University

The Effects Of Message Claim Type On Comparative Advertising (Pp. 1-2), Tommy Hsu, Leona Tam

Atlantic Marketing Association Proceedings

No abstract provided.


Situs Judi Online Poker Online Casino Togel Bola Qq188.Com.Docx, linda sukamawati 2017 Selected Works

Situs Judi Online Poker Online Casino Togel Bola Qq188.Com.Docx, Linda Sukamawati

linda sukamawati

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Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer 2017 Nova Southeastern University

Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer

The Qualitative Report

Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data mining. Research from International Data Corporation (IDC) shows that when it comes to online data, unstructured content accounts for 90% of all digital information. Under these circumstances, this study provides a literature review and analysis on the role and relation of qualitative methods with ...


Do Your Friends Make You Buy This Brand?: Modeling Social Recommendation With Topics And Brands, Minh Duc LUU, Ee-peng LIM 2017 Singapore Management University

Do Your Friends Make You Buy This Brand?: Modeling Social Recommendation With Topics And Brands, Minh Duc Luu, Ee-Peng Lim

Research Collection School Of Information Systems

Consumer behavior and marketing research have shown that brand has significant influence on product reviews and product purchase decisions. However, there is very little work on incorporating brand related factors into product recommender systems. Meanwhile, the similarity in brand preference between a user and other socially connected users also affects her adoption decisions. To integrate seamlessly the individual and social brand related factors into the recommendation process, we propose a novel model called Social Brand–Item–Topic (SocBIT). As the original SocBIT model does not enforce non-negativity, which poses some difficulty in result interpretation, we also propose a non-negative version ...


Nostalgia Makes Us More Patient, Singapore Management University 2017 Singapore Management University

Nostalgia Makes Us More Patient, Singapore Management University

Perspectives@SMU

Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests.


Virtual Reality As A Promotional Tool: Insights From A Consumer Travel Fair, Mary O'Rawe, Alex Gibson 2017 Dublin Institute of Technology

Virtual Reality As A Promotional Tool: Insights From A Consumer Travel Fair, Mary O'Rawe, Alex Gibson

Books / Book chapters

Although the potential of virtual reality (VR) as a technology in tourism has been recognised for more than twenty years, (Horan, 1996; Williams and Hobson, 1995), we have witnessed a renewed interest in both academic and business circles recently (Jung, tom Dieck, Lee, & Chung, 2016). From a marketing perspective, VR offers the potential to build a sensory experience of a tourism destination or attraction, and can be used in sales contexts to complement, or indeed, supplant traditional promotional tools such as brochures. The immersive nature of the experience offers a deeper and more emotional assessment of the tourist offering from ...


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