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5,710 full-text articles. Page 2 of 172.

What's Brand Love Got To Do With It ... Everything, Brad Taylor 2019 Kennesaw State University

What's Brand Love Got To Do With It ... Everything, Brad Taylor

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton 2019 Kennesaw State University

Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton

Atlantic Marketing Association Proceedings

No abstract provided.


Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, NeCall Wilson, R. Keith Tudor 2019 Kennesaw State University

Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor

Atlantic Marketing Association Proceedings

No abstract provided.


Content Marketing Today, PJ Forrest 2019 Alcorn State University

Content Marketing Today, Pj Forrest

Atlantic Marketing Association Proceedings

No abstract provided.


An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard de Groof 2019 University of Massachusetts Boston

An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof

Atlantic Marketing Association Proceedings

No abstract provided.


Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth 2019 Austin Peay State University

Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth

Atlantic Marketing Association Proceedings

No abstract provided.


How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr. 2019 Robert Morris University

How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock 2019 Robert Morris University

Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock

Atlantic Marketing Association Proceedings

No abstract provided.


How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson 2019 Middle Tennessee State University

How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson

Atlantic Marketing Association Proceedings

No abstract provided.


Buyer-Seller Trust Relationships: What Makes Them Work?, Stephen Carlson 2019 Piedmont College

Buyer-Seller Trust Relationships: What Makes Them Work?, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.


Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson 2019 APSU

Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson

Atlantic Marketing Association Proceedings

No abstract provided.


The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley 2019 Augusta University

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley

Atlantic Marketing Association Proceedings

No abstract provided.


Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell 2019 BluCurrent Credit Union

Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell

Atlantic Marketing Association Proceedings

No abstract provided.


The Relationship Between Emotional Intelligence And Organizational Learning, Monica D. Guillory, Hariette Bettis-Outland, Aberdeen Leila Borders, Muhammad Bilal 2019 Winston-Salem State University

The Relationship Between Emotional Intelligence And Organizational Learning, Monica D. Guillory, Hariette Bettis-Outland, Aberdeen Leila Borders, Muhammad Bilal

Atlantic Marketing Association Proceedings

No abstract provided.


Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal 2019 University of West Florida

Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal

Atlantic Marketing Association Proceedings

No abstract provided.


Brand Experience, Sustainable Touchpoints, And Customer Contributions, Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester 2019 Osaka Jogakuin University

Brand Experience, Sustainable Touchpoints, And Customer Contributions, Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester

Atlantic Marketing Association Proceedings

No abstract provided.


An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows 2019 Appalachian State University

An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows

Atlantic Marketing Association Proceedings

No abstract provided.


Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim 2019 Minnesota State University Moorhead

Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim

Atlantic Marketing Association Proceedings

No abstract provided.


Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park 2019 Minnesota State University Moorhead

Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park

Atlantic Marketing Association Proceedings

No abstract provided.


A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff 2019 Morehead State University

A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff

Atlantic Marketing Association Proceedings

No abstract provided.


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