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A Model Of Product Design And Information Disclosure Investments, Panos M. Markopoulos, Kartik Hosanagar 2018 University of Pennsylvania

A Model Of Product Design And Information Disclosure Investments, Panos M. Markopoulos, Kartik Hosanagar

Marketing Papers

New technologies such as product simulators and virtual reality now allow firms to provide realistic product usage experiences and reduce buyer uncertainty about product quality. We argue that today’s firms should view product design and investments to reduce buyer uncertainty as an integrated process, which is in turn influenced by how much information buyers can obtain from third-party infomediaries. We introduce a game-theoretic model of a competitive market where both quality production and quality disclosure are endogenous decisions, affected by information made available by third parties. We show that quality investment under uncertainty never exceeds the level of quality ...


配方奶粉背后的行为科学, Hannah H. CHANG 2018 Singapore Management University

配方奶粉背后的行为科学, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

走进任何一家超级市场,只要仔细观察摆卖婴儿配方奶粉的廊道,就会发现配方奶粉的品牌日增,每一个牌子的奶粉都提供据称能带来各种健康益处的多类营养成分。可促进婴儿认知能力发展的二十二碳六烯酸(DHA)?有;可帮助婴儿的智力和身体发育的牛磺酸(Taurine)?有;可维持健康消化系统的益生元(Prebiotics)?可加强婴儿免疫系统的铁(Iron)和锌(Zinc)?也都有。


Kemenangan Tujuan Utama Bermain Judi Online, taruhan terpercaya 2018 Purdue University

Kemenangan Tujuan Utama Bermain Judi Online, Taruhan Terpercaya

taruhan terpercaya

Semua orang yang bermain judi online pasti mempunyai 1 tujuan yang sama yaitu menang. informasi ini ditujukan untuk seorang pemain judi online yang ingin mendapatkan kemenangan dari permainan judi online,maka seorang pemain diwajibkan mengerti dan tahu cara mainnya terlebih dahulu kemudian cermati jenis permainan yang sekiranya mudah untuk dimenangkan.


The Development Of Insights On Priority Audiences And Awareness Messages For Child Lead Poisoning, Andrew Kladiva, Austin Whelan 2018 Augustana College, Rock Island Illinois

The Development Of Insights On Priority Audiences And Awareness Messages For Child Lead Poisoning, Andrew Kladiva, Austin Whelan

Business Administration: Student Scholarship & Creative Works

This report looks at Scott County in Davenport Iowa and the issue of childhood lead poisoning that is becoming a growing issue. Through means of big data analysis, zip code analysis, survey collection and analysis data has been collected to determine the reasons for low awareness. Procedures and solutions are presented to help raise awareness, attitude. and intention towards to problem.


The Arc Of The Quad Cities Marketing Research Report, Alison Mangino, Matthew Loeffl 2018 Augustana College, Rock Island Illinois

The Arc Of The Quad Cities Marketing Research Report, Alison Mangino, Matthew Loeffl

Business Administration: Student Scholarship & Creative Works

The Arc of the Quad cities is an independent, non-profit organization that looks to help individuals with disabilities. The Arc’s key values are to respect, be committed to their individuals, make the initiative, have teamwork, be flexible, and to strive for excellence. They seek to help the individuals specifically that will not be able to live on their own in the future. The services they offer are day classes, employment classes, residential options, and community service programs. This organization is located in Rock Island, Illinois and is partnered with the community. According to our speakers, The Arc relies on ...


Blogging As Marketing: From Writing To Revenue, Matthew Headland 2018 The University of Akron

Blogging As Marketing: From Writing To Revenue, Matthew Headland

Honors Research Projects

This research paper explores the evolution of writing from a form of self-expression into a tactic to build community and to earn revenue in the form of web logs, or blogs. A history tracing blogging back to personal diaries and journals operates to set the context for the methods by which current day blogs create persona, community, and revenue. Through research conducted utilizing industry reports, academic texts, and professional blog articles, a thorough examination of 3 types of blogs outlines the methods of creating a successful blog and how each type of blog is monetized. Current trends in personal blogging ...


Determining Millennial Food Buying Preferences: Based On Product Marketing With “Buzzwords”, Victoria N. Hamilton 2018 University of Kentucky

Determining Millennial Food Buying Preferences: Based On Product Marketing With “Buzzwords”, Victoria N. Hamilton

Theses and Dissertations--Community & Leadership Development

This research focuses on the importance on the Millennial Generation and their perceptions of food buzzwords. Since the Millennial Generation is the largest group purchasing and preparing their own foods, the food industry is becoming dependent on their buying preferences. A survey reflected the participants’ demographics and their buying preferences based on a series of food buzzwords when they are purchasing foods. Results show the Millennial Generation prefers “local” buzzwords. As the Millennial Generation continues to purchase foods for themselves and their families, it can be expected their choices will encourage others to do the same based on their family ...


Venue Managers And Meeting Planners: A Combined Perspective Of Their Roles, Relationships, And Attributes Necessary For Hosting A Successful Meeting, Maame Afua Offeibea Adu 2018 University of Kentucky

Venue Managers And Meeting Planners: A Combined Perspective Of Their Roles, Relationships, And Attributes Necessary For Hosting A Successful Meeting, Maame Afua Offeibea Adu

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to gain the perspectives of venue managers and meeting planners on their roles in the meetings industry, their relationship with each other and attributes needed to host a successful meeting. An online survey was conducted involving these two stakeholders to define their roles, assess the strength of their relationship and identify attributes based on their experience with working together and hosting meetings. Results showed that venue managers and meeting planners are essential to the hosting of successful meetings. It also indicated that venue managers are willing to build and maintain stronger relationships with meeting ...


An Exploration Of Organizational Buying Behavior In The Public Sector, Kevin S. Chase 2018 University of Kentucky

An Exploration Of Organizational Buying Behavior In The Public Sector, Kevin S. Chase

Theses and Dissertations--Marketing and Supply Chain

This dissertation begins with a comprehensive examination of the current state of research regarding organizational buying behavior. Through this review we identify a significant gap in our existing knowledge regarding organizational buying behavior in the public sector. Due to the high level of impact that government purchasing has on the economy, and the nuances that differentiate public from private sector purchasing practices, I further explore organizational buying behavior in the public sector to make the following contributions.

First, I highlight the common practice in business-to-government (B2G) and business-to-business (B2B) transactions where buyers limit suppliers’ access to them during the buying ...


Quitting Together: Formative Research To Develop A Social Marketing Plan For Smoking Cessation Among Women In A Residential Treatment Facility For Substance Abuse Recovery, August D. Anderson 2018 University of Kentucky

Quitting Together: Formative Research To Develop A Social Marketing Plan For Smoking Cessation Among Women In A Residential Treatment Facility For Substance Abuse Recovery, August D. Anderson

Theses and Dissertations--Communication

Both smoking addiction and illicit substance abuse are prevalent issues in the United States today. Furthermore, these are issues that have significant impact on women’s health and mental state. Despite research that shows that smoking cessation coupled with substance abuse recovery can decrease likelihood of relapse post-recovery, few substance abuse recovery facilities today offer smoking cessation programming options. To address the issue of smoking addiction on top of substance abuse recovery, formative research was conducted through this study to determine the underlying causes of smoking habits coupled with recovery efforts and the attitudes. Through focus group sessions with women ...


Good Game, Greyory Blake 2018 Virginia Commonwealth University

Good Game, Greyory Blake

Theses and Dissertations

This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say ...


Does The Rock Really Rock? The Effects Of Using A Celebrity In A B2b Advertisement., Mary Widmer, Amanda Heah 2018 Virginia Commonwealth University

Does The Rock Really Rock? The Effects Of Using A Celebrity In A B2b Advertisement., Mary Widmer, Amanda Heah

Undergraduate Research Posters

Background: Previous studies have investigated the relationship between the content of advertisements and the effect it has on viewers’ engagement and retention. Seno and Lukas (2007) looked into this phenomenon and stated, “research has found that celebrities are more effective than other types of endorsers” (p. 121). Another study by Tantiseneepong, Gorton, and White (2012) found that celebrity endorsers “can improve the effectiveness of marketing communications, by enhancing a product’s image, attracting attention and improving recall rates” (p. 57).

Research Questions:This research addresses relationships with having a celebrity in a B2B advertisement. This study sought to answer the ...


Brand & Celebrity Associations: An Investigation Into Brand & Celebrity Trait Congruence And The Potential For Trait Transference, Pamela S. Merriman 2018 University of New Hampshire, Durham

Brand & Celebrity Associations: An Investigation Into Brand & Celebrity Trait Congruence And The Potential For Trait Transference, Pamela S. Merriman

Honors Theses and Capstones

In today’s marketplace, a significant amount of brands are utilizing celebrity endorsers as a marketing tool. Traits of the brand and the endorser are typically not congruent. As a result, trait transference between a brand and a celebrity can occur once the brand and celebrity endorser are linked in the consumer’s mind. Further, celebrity endorsers often endorse multiple brands at one time. Therefore, it may be possible for traits to transfer from one brand to another via a common celebrity endorser. Although research has shown that the traits of celebrity endorsers can influence br and perceptions and vice ...


2018 January, Office of Communications & Marketing, Morehead State University. 2018 Morehead State University

2018 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archives

Press releases from January of 2018.


Sports Celebrity Influence On The Behavioral Intentions Of Generation Z, Kayla M. Farren 2018 University of New Hampshire, Durham

Sports Celebrity Influence On The Behavioral Intentions Of Generation Z, Kayla M. Farren

Honors Theses and Capstones

The research is to determine what the effects, if any, professional athlete endorsers or spokespersons have on the generation Z cohort. There is a relative lack of published research that investigated the influence sport celebrity endorsers had on generation Z. This study primarily focused on the exploration of the role sports celebrities play as vicarious role models for members of generation, as well as touched upon whether sports celebrity endorsers affected generation Z’s behavioral intentions. In addition, the influence sports celebrity endorsers had on females in comparison to males was also studied. It was found that sports celebrity spokespersons ...


Should Cookie Monster Adopt A Healthy Lifestyle Or Continue To Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. LaTour, John B. Ford, Michael S. LaTour 2018 Old Dominion University

Should Cookie Monster Adopt A Healthy Lifestyle Or Continue To Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. Latour, John B. Ford, Michael S. Latour

Marketing Faculty Publications

Developing a brand icon has been a way for marketers to humanize and forge relationships with consumers. Icon development takes time. During this time, marketers have to face how much they stay true and consistent with their icons and how much they allow their icons to adapt to cultural changes in the marketplace. Little is known about how consumers respond to changing icons, and even less is known about whether there may be certain consumer groups that are more or less receptive to such changes. Four experiments and qualitative interviews were undertaken to gain insights into these issues. People who ...


Do Hotel Guests Act According To Their Intentions As It Relates To Sustainability In A Hotel Setting?, Heather A. Price 2018 University of New Hampshire

Do Hotel Guests Act According To Their Intentions As It Relates To Sustainability In A Hotel Setting?, Heather A. Price

Honors Theses and Capstones

As humans continue to use our planet’s resources at a rapid pace, we must act quickly to implement solutions and strategies that will create a positive impact on our environment. The hotel industry represents a huge opportunity for increasing sustainability practices, as these establishments tend to consume tremendous amounts of natural resources through energy and water usage; thus creating quite a bit of waste. For this customer-centric industry, change starts with consumer expectations and intentions to act. The purpose of this study was to assess hotel guests’ values and intentions for sustainable hotels, and compare how this aligns with ...


Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy 2018 Walden University

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews ...


Success Strategies For Small Financial Planning Firms, Joanne H. Snider, Kevin J. Davies 2018 Walden University

Success Strategies For Small Financial Planning Firms, Joanne H. Snider, Kevin J. Davies

International Journal of Applied Management and Technology

Small Business Administration statistics indicate that 20% of small businesses fail within the first 2 years and 50% fail within 5 years. The purpose of this case study was to explore the success factors and strategies of 12 small business owners of independent financial planning firms who achieved profitability beyond 5 years. The conceptual framework was entrepreneurship theory and Porter’s five forces model of competitive strategy. The data gathering method included semistructured interviews and analysis of business artifacts such as websites and newsletters. Initial coding of the responses preceded an analysis of recurring patterns and themes. The major themes ...


Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett 2018 Georgia Tech

Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett

Atlantic Marketing Journal

Abstract - This consumer segmentation schema is developed using 1) number of businesses followed and 2) companies’ social posts as direct influence toward purchase decisions, as defining behaviors. The use of a theoretical progression prospective, which tracks the development of the customer engagement construct, is central to our development. A combination of qualitative and quantitative research methods reveals types of consumer groups and their interactions, perceptions, and involvement with Corporate Social Media (CSM). Cluster analysis produces five distinct consumer segments, and a process to help managers more effectively achieve marketing goals. The use of additional consumer metrics are recommended for future ...


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