Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons

Open Access. Powered by Scholars. Published by Universities.®

5,718 Full-Text Articles 5,777 Authors 5,305,860 Downloads 220 Institutions

All Articles in Marketing

Faceted Search

5,718 full-text articles. Page 5 of 173.

2019-2020 Financial Aid Information, Southern Adventist University 2019 Southern Adventist Univeristy

2019-2020 Financial Aid Information, Southern Adventist University

Booklets

No abstract provided.


Your Passion God's Purpose Viewbook, Southern Adventist University 2019 Southern Adventist Univeristy

Your Passion God's Purpose Viewbook, Southern Adventist University

Booklets

No abstract provided.


Allied Health Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Allied Health Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Archaeology Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Archaeology Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Biology Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Biology Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Business Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Business Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Chemistry Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Chemistry Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Vegetarian Culinary Arts Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Vegetarian Culinary Arts Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Education Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Education Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


English Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

English Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


History And Political Studies Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

History And Political Studies Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Journalism And Communication Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Journalism And Communication Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Modern Languages Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Modern Languages Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Music Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Music Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Nursing Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Nursing Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Social Work Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Social Work Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Outdoor Leadership Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Outdoor Leadership Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Perceived Product Creativity And Mental Contrasting: Desired Future On Consumers’ Product Replacement Decisions, Yong Seok SOHN, Kun Woo YOO, Jin K. HAN 2019 Kyung Hee University, South Korea

Perceived Product Creativity And Mental Contrasting: Desired Future On Consumers’ Product Replacement Decisions, Yong Seok Sohn, Kun Woo Yoo, Jin K. Han

Research Collection Lee Kong Chian School Of Business

Consumers often imagine what it would be like to own a new product. Does engaging in such thoughts on desired future impact consumers’ purchase intentions, and if so, what is the underlying process? This study sets out to investigate the posed questions by assessing self-regulatory strategies consumers employ upon pondering on a desired future. Based on Oettingen’s fantasy realization model, the authors take a comparative approach of two modes on desired future—mental contrasting and indulging—en route to purchase intentions. In mental contrasting, an individual juxtaposes a desired future with his/her present reality, whereas, indulging is simply ...


Psychology Information Card, Southern Adventist University 2019 Southern Adventist Univeristy

Psychology Information Card, Southern Adventist University

Academic Information Cards

No abstract provided.


Food Marketing Conference, 2019 - Brochure, Haworth College of Business 2019 Western Michigan University

Food Marketing Conference, 2019 - Brochure, Haworth College Of Business

Food Marketing Conference and Yearbook

54th Annual Food Marketing Conference March 26-27, 2019


Digital Commons powered by bepress