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A Sound Idea: A Theory-Based Synthesis And Explanadum Supporting The Use Of Music In Marketing Strategy, Anthony H. Kerr, Neel Das 2014 Kennesaw State University

A Sound Idea: A Theory-Based Synthesis And Explanadum Supporting The Use Of Music In Marketing Strategy, Anthony H. Kerr, Neel Das

Atlantic Marketing Journal

A review and synthesis of research literature regarding the role and influence of music on advertising effectiveness and in-store shopper moods and behavior is presented. A conceptual model is presented, with strong theoretical support found in classical conditioning, information processing, involvement, and mood states literature. The authors posit that a retailer should use a dual, concomitant music strategy as a component of an overall advertising and in-store marketing promotion plan. This strategy is presented in what the authors refer to as the Music Affect Model. While using the positive affects of music on consumer purchasing behavior as its core source ...


Frontstage Dramaturgy, Backstage Drama: An Ethnographic Study Of The Provision Of Hotel Accommodation, Maziar Raz 2014 Western University

Frontstage Dramaturgy, Backstage Drama: An Ethnographic Study Of The Provision Of Hotel Accommodation, Maziar Raz

University of Western Ontario - Electronic Thesis and Dissertation Repository

The provision of service is a growing focus of scholars in the fields of management and organization studies. Yet research in this area continues to reflect the tenets of Weberian bureaucracy with the predominant conceptualization of the provision of service as a “production system” in which customers and the organization’s resources are inputs, and services are the outputs of the organization. Accordingly, the organizing work of managers is conceived as activities that protect the “production system” from input uncertainties and external influences. What is overlooked in this perspective, however, is the dynamic tension between the organizing work of managers ...


The Power Of Words In Tension: Enterprise/Strategy As A Dilemma In Neoliberalism’S Persistence., Brendan K. O'Rourke 2014 Dublin Institute of Technology

The Power Of Words In Tension: Enterprise/Strategy As A Dilemma In Neoliberalism’S Persistence., Brendan K. O'Rourke

Conference papers

We address how enterprise is related to, another important discourse, strategy. From a discourse analysis of the talk of small firm owner-managers, emerges a view of strategy and enterprise as a single, integrated entity, bound together by some commonalities but more importantly by paired opposites reminiscent of ideological dilemmas (Billig, Condor, Edwards, Gane, Middleton & Radley, 1988). This dilemmatic nature of enterprise/strategy discourse adds to explanations for the persistence of the neoliberal form of enterprise, with the entrepreneur as the heroic saviour of all, based on the entrepreneur as an empty signifier (Jones & Spicer, 2009; Kenny & Scriver, 2012) or as a spectre (Marttila, 2012).


Social Responsibility Reporting: Evidence From India’S Leading Corporations, Shalini Jain 2014 University of Washington Tacoma

Social Responsibility Reporting: Evidence From India’S Leading Corporations, Shalini Jain

Center for Leadership and Social Responsibility Academic Conference

Abstract

In this article, I examine how 121 leading corporations in India communicate the external relevance of their corporate social responsibility (CSR) programs/outputs and whether these outputs vary by ownership identity (foreign, government, and family), industry affiliation (environmentally sensitive and consumer proximate), and market orientation (inward and outward). I use content analysis from corporate websites, annual reports, and CSR/Sustainability reports to create a unique database on India. Indicators include issuance of stand-alone CSR/Sustainability reports, participation in GRI, UNGC, Carbon Disclosure Project, and UN Carbon Credits reporting and auditing, social and environmental data and disclosure scores, and CSR ...


Does Corporate Giving Signal Firm Quality?, Ying Li, Kiyoung Chang, Hoje Jo 2014 University of Washington Tacoma

Does Corporate Giving Signal Firm Quality?, Ying Li, Kiyoung Chang, Hoje Jo

Center for Leadership and Social Responsibility Academic Conference

No abstract provided.


Csr And The Social Contract: New Lenses For Stakeholder Analysis And Strategic Management, Mark A. Buchanan 2014 University of Washington Tacoma

Csr And The Social Contract: New Lenses For Stakeholder Analysis And Strategic Management, Mark A. Buchanan

Center for Leadership and Social Responsibility Academic Conference

On the macro level of business legitimacy, the terms and conditions of the Business-Society social contract are continually subject to renegotiation. These renegotiations flow from altered expectations of society generally and stakeholder groups specifically as to business’ role in value creation and take place principally in either marketplace or public policy arenas.

On the micro level of a firm’s license to operate, it must understand and address stakeholder expectations in order to succeed over the medium and longer term, i.e., to be sustainable. Stakeholder management, as related to corporate social responsibility (CSR) and sustainability, has increasingly been seen ...


The Business Of Beds: An Exploration Of Hotel And Hostel Business Strategy, Robert B. Bunda 2014 University of Connecticut

The Business Of Beds: An Exploration Of Hotel And Hostel Business Strategy, Robert B. Bunda

Honors Scholar Theses

At their cores, hotels and hostels are similar in that they provide a place for travelers to stay. Despite this core similarity, the structures of the two industries are radically different. The hotel industry began in the Middle Ages and has given rise to massive multinational companies, many managing more than four thousand hotels. In stark contrast, the hostel industry began in 1909 and is mostly comprised of independently owned and operated guesthouses, with the largest global chain comprising of less than twenty properties. This study first defines the hotel and hostel industries and examines the different experiences they offer ...


How Fast Do New Hotels Ramp Up Performance?, Cathy A. Enz, Ángel Peiró-Signes, María-del-Val Segarra-Oña 2014 Cornell University School of Hotel Administration

How Fast Do New Hotels Ramp Up Performance?, Cathy A. Enz, Ángel Peiró-Signes, María-Del-Val Segarra-Oña

Articles and Chapters

Using an event study methodology and data from 3,494 new entrants in the U.S. lodging industry, this paper examines how quickly new hotels ramp up their performance after opening. For the years 2006 through 2009, new entrants entered with average daily rates (ADRs) above incumbents, and took seven quarters (1.75 years) to ramp up occupancies to the levels of comparable incumbent hotels. These averages include performance behavior of brand-managed, franchisee-managed, and unaffiliated independent hotel new ventures compared with incumbent hotels in similar geographic markets, locations, and price segments. Overall, new hotels reached comparable revenue per available room ...


The Impact Of Consumer Product Package Quality On Consumption Satisfaction, Brand Perceptions, Consumer Investment And Behavior, Jeffrey S. Hess PhD, Jay Singh, Lynn E. Metcalf, Jeffrey Danes PhD 2014 Rochester Institute of Technology

The Impact Of Consumer Product Package Quality On Consumption Satisfaction, Brand Perceptions, Consumer Investment And Behavior, Jeffrey S. Hess Phd, Jay Singh, Lynn E. Metcalf, Jeffrey Danes Phd

Journal of Applied Packaging Research

Consumer product packaging can serve a critical role in the consumption experience, but marketing and packaging science researchers focus primarily on pre and post-consumption aspects of consumer product containers. Exhaustive research into packing ergonomics, logistics, safety, sustainability and promotional features are common across marketing and packaging disciplines, but research isolating the role of a packaging in consumption satisfaction and enduring consumer-brand relationships is rare. In addition to an undervalued role in product satisfaction, functional isolation between marketing and packaging scientists limits packaging’s overall impact on the bottom line.

This research examines the role of bottle quality in bottled-water consumption ...


Crisis Management: A Qualitative Study Of Extreme Event Leadership, Charles A. Casto 2014 Kennesaw State University

Crisis Management: A Qualitative Study Of Extreme Event Leadership, Charles A. Casto

Dissertations, Theses and Capstone Projects

Several extreme events are examined in this dissertation to better understand the implications of such events for expanding the existing knowledge of crisis leadership. Through interviews with leaders that had direct leadership roles in extreme events such as the Fukushima nuclear reactor explosions, Deepwater Horizon oilrig explosion, and Super Storm Sandy, in addition to national leadership, e.g. White House Situation Room, an in-depth, cross-case analysis of leadership in extreme crises is presented. Previous literature concludes that the abilities of leaders are second only to the cause of the event itself in determining the outcome of a disaster but due ...


Critical And Creative Thinking And Structured Analytic Methodologies: From “Think Flow” To “Work Flow”, James L. Harper 2014 SelectedWorks

Critical And Creative Thinking And Structured Analytic Methodologies: From “Think Flow” To “Work Flow”, James L. Harper

James L Harper

Training prepares for the “known.” Education prepares us for the “unknown.” That unknown should spark greater analytic dialogue within the intelligence enterprise regarding what our analyst training and education baseline should encompass as well as address the training strategies necessary to drive the Army intelligence community to a more refined analytic point. Before delving into what those analytic swing mechanics consist of, let us first review the premium placed on our analysis today and the operational and intelligence processes in order to better understand how and when our analytics come into play.


The Changing Role Of Ancillary Health Care Service Providers: An Evaluation Of Health Diagnostic Laboratory, Inc., Steven M. Thompson, Stephen Varvel, Szilard Voros, Dawn Thiselton, Shahrzad Grami, Ralph M. Turner, John Barron 2014 University of Richmond

The Changing Role Of Ancillary Health Care Service Providers: An Evaluation Of Health Diagnostic Laboratory, Inc., Steven M. Thompson, Stephen Varvel, Szilard Voros, Dawn Thiselton, Shahrzad Grami, Ralph M. Turner, John Barron

Management Faculty Publications

In an effort to reduce cost and improve quality, health care payers have enacted a number of incentives to motivate providers to focus their efforts on achieving better clinical outcomes and reducing the prevalence and progression of disease. In response to these incentives, providers are entering into new arrangements such as accountable care organizations and patient-centered medical homes to redesign delivery processes and achieve quality and cost objectives. This article reports the results of a study designed to evaluate the impact on cost and quality of care resulting from services provided by Health Diagnostic Laboratory, Inc., a clinical laboratory with ...


Interlocks And Firm Performance: The Role Of Uncertainty In The Directorate Interlock-Performance Relationship, Geoffrey P. Martin Dr, Remzi Gozubuyuk Dr, Manuel Becerra Dr 2014 Melbourne Business School

Interlocks And Firm Performance: The Role Of Uncertainty In The Directorate Interlock-Performance Relationship, Geoffrey P. Martin Dr, Remzi Gozubuyuk Dr, Manuel Becerra Dr

Geoffrey P Martin

We examine how uncertainty influences the performance effects of directorate interlocks. Our study offers a new perspective of directorate interlocks as mechanisms that enable firms to improve performance when confronted with greater uncertainty, suggesting that uncertainty positively moderates the interlock-performance relationship. This contrasts with the view based on resource dependence theory suggesting networks reduce uncertainty and enhance firm performance, implying that uncertainty mediates the interlock effect upon performance. Using a sample of 3,745 firms across manufacturing industries in U.S. during the period 2001 to 2009, we find support for the moderation argument and less convincing support for mediation ...


Socioemotional Wealth As A Mixed Gamble: Revisiting Family Firm R&D Investments With The Behavioral Agency Model, Luis R. Gomez-Mejia Dr, Joanna Campbell Dr, Geoffrey P. Martin Dr, Marianna Makri Dr, David Sirmon Dr, Robert Hoskisson Dr 2014 Melbourne Business School

Socioemotional Wealth As A Mixed Gamble: Revisiting Family Firm R&D Investments With The Behavioral Agency Model, Luis R. Gomez-Mejia Dr, Joanna Campbell Dr, Geoffrey P. Martin Dr, Marianna Makri Dr, David Sirmon Dr, Robert Hoskisson Dr

Geoffrey P Martin

Theoretical explanations for family firm under-investment in R&D relative to non-family firms remain nascent. We revisit this question using a refinement to the behavioral agency model (BAM) – the mixed gamble – that allows us to examine the socioemotional trade-offs that R&D represents for the family firm and how this differentiates their R&D investment decision from non-family firms. We do so in an empirical context where R&D investment is of greatest importance – high technology industries. Moreover, we examine three contingencies that allow us to explore heterogeneity across family firms in their R&D decisions due to their effect ...


Critical & Creative Thinking And Structured Analytic Methodologies:, James L. Harper 2014 SelectedWorks

Critical & Creative Thinking And Structured Analytic Methodologies:, James L. Harper

James L Harper

No abstract provided.


Corporate Social Performance, Analyst Stock Recommendations, And Firm Future Returns, Xueming Luo, Heli WANG, Sascha Raithel, Qinqin Zheng 2014 Singapore Management University

Corporate Social Performance, Analyst Stock Recommendations, And Firm Future Returns, Xueming Luo, Heli Wang, Sascha Raithel, Qinqin Zheng

Research Collection Lee Kong Chian School Of Business

This study posits that security analysts heed corporate social performance information and factor it into their recommendations to general investors. In particular, as corporate social performance is often uncertain and ambiguous to general investors, analysts may serve as the informational pathway connecting corporate social performance to firm stock returns. Thus, we argue that analyst recommendations mediate the relationship between corporate social performance and firm stock returns. On the basis of not only a qualitative study with literature searches and interviews of stock analysts but also a quantitative study with two longitudinal samples of large firms, we find support for these ...


Impact Of Knowledge Management On Sustainable Development In The Innovative Economy, Vasja Roblek, Maja Meško, Mirjana Pejić Bach, Andrej Bertoncelj 2014 SelectedWorks

Impact Of Knowledge Management On Sustainable Development In The Innovative Economy, Vasja Roblek, Maja Meško, Mirjana Pejić Bach, Andrej Bertoncelj

Vasja Roblek

The purpose of this paper is to study the importance of sustainable development in the innovative economy. Knowledge-based processes in the innovative economy seem to open up several new avenues to be explored in the direction of sustainability. The theory of the innovative economy, in contrast to the neoclassical theory, is not based on the accumulation of financial capital as the main driver of economic growth in the knowledge-based economy but in greater extend on intellectual capital. This new business logic assumes that the rate of economic growth in the innovation economy depends on the products and/or services that ...


Acquiring Nanotechnology Capabilities: Role Of Mergers And Acquisitions, Jan Youtie, Luciano Kay 2014 SelectedWorks

Acquiring Nanotechnology Capabilities: Role Of Mergers And Acquisitions, Jan Youtie, Luciano Kay

Jan Youtie

Mergers and acquisitions (M&As) are an important but unstudied aspect of nanotechnology’s evolution. This paper uses case review and bibliometric analysis to examine 20 M&As involving acquired firms in the nanotechnology domain. The guiding proposition is acquired firms provide complementarities to the acquiring firms. Key measures given consideration include the nature of the post-acquisition organization, whether the pre-acquisition geographic location is retained, the purpose of the acquisitions as indicated in news releases, and the extent of similarity in research publications and patents. Differences by the country of the acquiring firm and sub-industry are noted. Within the limitations ...


Economic Gardening: Capacity Building For Stronger Regions, Patrice Braun, Jessie Harman, Frank Paton 2014 Southern Cross University

Economic Gardening: Capacity Building For Stronger Regions, Patrice Braun, Jessie Harman, Frank Paton

Journal of Economic and Social Policy

Economic stimulation on the local level is increasingly being recognised as the key to regional resilience. As such, regional capacity building initiatives have moved into endogenous development models that build on the local economic context, embedded competencies and social structures.

Illustrating an endogenous regional development initiative, this paper discusses a recent program in regional Victoria based on ‘economic gardening’ principles of infrastructure, information and connections and tailored to the specific needs of small-to-medium enterprises with high growth potential.

The program brought together three tiers of government and the regional university to increase innovative capacity and performance of manufacturers in the ...


Sustainable Food Systems In Northern Queensland, Breda L. McCarthy 2014 Southern Cross University

Sustainable Food Systems In Northern Queensland, Breda L. Mccarthy

Journal of Economic and Social Policy

This paper explores the development of sustainable food systems in Northern Queensland and draws conclusions as to how they can grow and become more stable in the future. It shows how a community is actively and creatively deploying local networks and local resources in order to gain access to locally-grown, sustainable food. The development of this alternative agri-food network (AAFN) is driven by grassroots movements and underpinned by a strong, not-for-profit sector consisting of environmentalists, community leaders and food activists, who are highly critical of the mainstream agri-food system. The opportunities and challenges faced by actors in alternative food systems ...


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