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Two Essays On Value Co-Creation, Hangjun Xu 2018 Old Dominion University

Two Essays On Value Co-Creation, Hangjun Xu

Marketing Theses & Dissertations

In the past few decades, customer co-creation has received a significant amount of attention in both practice and academics. Prahalad and Ramaswamy (2000) advocated co-opting customer competence as a competitive strategy. The purpose of this dissertation is to investigate how to engage customers and employees into the value co-creation process. This dissertation is composed of two essays. Essay 1 focuses on customer co-creation behaviors and Essay 2 examines employee co-creation behaviors.

Motivating customers to participate in the value co-creation process can help the firm achieve their long-term financial successes. However, the psychological mechanism underlying customer co-creation behavior is still not ...


The Current Role Of Color Psychology In The Practice Of Gender Marketing, Michelle Vatral 2018 University of North Georgia

The Current Role Of Color Psychology In The Practice Of Gender Marketing, Michelle Vatral

Honors Theses

Due to the changing worldview of gender as a fluid concept versus its previous role as a rigid aspect of human identity, marketing researchers and consumer behaviorists need to conduct current studies on color psychology as a means of communication to the changing gender spectrum. Because of the lack of updated research on this topic, marketing strategies and advertisements can often seem out of touch with its younger, socially conscious audience. This study aims to fill this gap in research by exploring college students’ color preferences in a digital marketing scenario. Through the methods of survey and analysis, the study ...


Airline Customer Satisfaction 2015-2017 Results, Michelle M. Bennett, Brent D. Bowen, Erin E. Bowen, Z. Bowen, Dean Headley, Timothy B. Holt, Jacqueline R. Luedtke 2018 Embry-Riddle Aeronautical University

Airline Customer Satisfaction 2015-2017 Results, Michelle M. Bennett, Brent D. Bowen, Erin E. Bowen, Z. Bowen, Dean Headley, Timothy B. Holt, Jacqueline R. Luedtke

Publications

Previous research on perceptions, satisfaction, and attitudes regarding the major commercial air carriers in the United States has provided little more than an interesting descriptive representation of the average air traveler. This study moves beyond basic descriptive information of air travelers to identify attitudinal patterns and relationships in the way consumers at varying levels of travel frequency view the commercial air industry. The Airline Passenger Survey (APS) elements developed via the utilization of rigorous scientific methodology, with the intention of capturing the most important data from passengers while reducing confusion or variability in comprehension of questions. APS items are a ...


An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson 2018 Old Dominion University

An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson

OTS Master's Level Projects & Papers

Social media has become prominent in the 21st century. Companies are persistently looking for ways to utilize this new platform within their marketing strategies to increase business growth. Since social media is a networking and communication platform, it is important for companies to create a voice to humanize the business and maintain foot traffic. Although there are studies on how to use social media marketing within a business, there is minimal corroboration available of how social media marketing activities influence a consumer’s buying behavior. This study investigated the effects of social media on consumer attitudes of social media marketing ...


Identifying The Influences Of Psychological Factors On Fashion Customization, Sukyung Seo 2018 Louisiana state university

Identifying The Influences Of Psychological Factors On Fashion Customization, Sukyung Seo

LSU Master's Theses

As environmental concerns have been increasing and fashion market condition has been fierce and competitive ever before due to consumers’ ever-changing fashion tastes, customization has received growing attention considering as a solution to overcome those challenges. Despite the numerous attention, research on customization has been limited to only issues from business viewpoints whereas studies from consumers’ standpoints are little.

The purpose of the study was to examine how consumers’ psychological properties (i.e., self- promotion, need for uniqueness, self-expression, social identity, self-monitoring, and other-directedness) affect buying intention of customized apparel products mediated by perceptions of customization and extended-self. To achieve ...


Gone With The Wind: The Evolving Influence Of Social Movements And Counter Movements On Entrepreneurial Activity In The U.S. Wind Industry, W. Chad Carlos, Wesley D. Sine, Brandon H. Lee, Heather A. Haveman 2018 Cornell University

Gone With The Wind: The Evolving Influence Of Social Movements And Counter Movements On Entrepreneurial Activity In The U.S. Wind Industry, W. Chad Carlos, Wesley D. Sine, Brandon H. Lee, Heather A. Haveman

All Faculty Publications

Social movements can disrupt existing industries and inspire the emergence of new markets by drawing attention to problems with the status quo and promoting alternatives. We examine how the influence of social movements on entrepreneurial activity evolves as the markets they foster mature. Theoretically, we argue that the success of social movements in furthering market expansion leads to three related outcomes. First, the movement-encouraged development of market infrastructure reduces the need for continued social movement support. Second, social movements’ efforts on behalf of new markets increase the importance of resource availability for market entry. Third, market growth motivates countermovements that ...


Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh 2018 California Polytechnic State University, San Luis Obispo

Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh

Journalism

The following study investigates the strategies and tactics that are most important when developing and implementing a public relations campaign geared towards university students. It analyzes the best practices of researching, creating and evaluating awareness programs. This study serves as the basis for the “Bringing Awareness of Associated Students, Inc. Club Funding Opportunities to Cal Poly Clubs: Increasing Participation Through Public Relations” campaign. In this campaign, Associated Students, Inc (ASI) Club Services is seeking to increase awareness and participation in its club funding program. The campaign includes a situation analysis, SWOT analysis, goals, objectives, target audience, media, strategies, tactics, evaluation ...


Living In A Gender-Binary World: Implications For A Revised Model Of Consumer Vulnerability, Kim McKeage, Elizabeth Crosby, Terri Rittenburg 2018 Hamline University

Living In A Gender-Binary World: Implications For A Revised Model Of Consumer Vulnerability, Kim Mckeage, Elizabeth Crosby, Terri Rittenburg

School of Business All Faculty Scholarship

Baker, Gentry, and Rittenburg’s (2005) model of consumer vulnerability outlines the personal, social, and structural characteristics that frame consumers’ experiences of vulnerability in the marketplace. Later applications and enhancements have expanded consumer vulnerability theory. While the theory has been applied in numerous settings, to date it has not been used to examine the ways that gender identity may intersect with market factors to produce vulnerability. Application in this setting also allows for the integration of various model enhancements, and the examination of vulnerability using a more complete formulation of the theory. Based on in-depth qualitative interviews and collages, along ...


Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge 2018 California Polytechnic State University, San Luis Obispo

Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge

Recreation, Parks, and Tourism Administration

In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study ...


More Than Music: A Case Study On The Marketing Of Outside Lands Music Festival, Emily Haworth 2018 California Polytechnic State University, San Luis Obispo

More Than Music: A Case Study On The Marketing Of Outside Lands Music Festival, Emily Haworth

Recreation, Parks, and Tourism Administration

The evolution of marketing has shown a general progression towards experiential and digital marketing, and away from traditional marketing. Digital and experiential marketing are at the forefront of many company’s marketing strategies due to their ability to form lasting brand relationships with consumers. The purpose of this study was to examine the marketing techniques of the Outside Lands Music Festival and their draw on millennials. Research for this study was gathered using a case study guide established by the researcher, which highlighted the past experiential and digital marketing efforts of Outside Lands and their sponsors. The results of this ...


Does Ease Mediate The Ease-Of-Retrieval Effect? A Meta-Analysis, Evan Weingarten, J. W. Hutchinson 2018 University of Pennsylvania

Does Ease Mediate The Ease-Of-Retrieval Effect? A Meta-Analysis, Evan Weingarten, J. W. Hutchinson

Marketing Papers

A wealth of literature suggests individuals use feelings in addition to facts as sources of information for judgment. This paper focuses on a manipulation in which participants list either a few or many examples of a given type, and then make a judgment. Instead of using the number of arguments or evidence strength, participants are hypothesized to use the subjective ease of generating examples as the primary input to judgment. This result is commonly called the ease-of-retrieval effect, and the feeling of ease is typically assumed to mediate the effect. We use meta-analytic methods across 142 papers, 263 studies, and ...


How Do Small Business Innovate And Improve Competitiveness, Anirban MUKHERJEE, Hannah H. CHANG 2018 Singapore Management University

How Do Small Business Innovate And Improve Competitiveness, Anirban Mukherjee, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

No abstract provided.


Affective Boundaries Of Scope Insensitivity, Hannah H. CHANG, Michel Tuan PHAM 2018 Singapore Management University

Affective Boundaries Of Scope Insensitivity, Hannah H. Chang, Michel Tuan Pham

Research Collection Lee Kong Chian School Of Business

People can be surprisingly insensitive to quantities in valuation judgments—a phenomenon called scope insensitivity, which is generally attributed to the operation of affective processes in judgment. Building on research showing that affect is inherently a decision-making system of the present, we propose that scope insensitivity is more likely to be observed in decisions that are psychologically proximate to the immediate self. Consistent with this proposition, results from seven experiments (and two replications) show that scope insensitivity is more prevalent in decisions that are temporally proximate, both prospectively (near future vs. distant future) and retrospectively (recent past vs. distant past ...


Menembus Pasar Dunia Dengan Internet Marketing Dan Media Sosial.Pdf, Dwi Wahyudi 2018 University of California, San Francisco

Menembus Pasar Dunia Dengan Internet Marketing Dan Media Sosial.Pdf, Dwi Wahyudi

Dwi Wahyudi

Di bulan Februari lalu, Blogger Borneo diminta untuk menjadi pemateri dalam kegiatan Peningkatan Vokasional KUMKM Berbasis E-Commerce yang diselenggarakan di Pontianak dari tanggal 23-24 Februari 2018. Secara tidak langsung, sebagai alumni almamater Universitas Tanjungpura, Blogger Borneo telah menjadi bagian dari gerakan Bersama UNTAN Membangun Negeri yang baru-baru ini digaungkan.


Keuntungan Yang Akan Didapat Bermain Judi Secara Online, taruhan terbaik 2018 Bryant University

Keuntungan Yang Akan Didapat Bermain Judi Secara Online, Taruhan Terbaik

taruhan terbaik

dont shy, ayo baca informasi judi online ini supaya anda bisa mengenalnya lebih baik dan memperoleh lagi keuntungan besar.


Permainan Judi Online Yang Populer Di Indonesia, pokerseo situs taruhan terpercaya 2018 Bryant University

Permainan Judi Online Yang Populer Di Indonesia, Pokerseo Situs Taruhan Terpercaya

pokerseosite

inilah informasi terbaik yang mengabarkan jenis permainan judi online yang terkenal dan populer di indonesia.


Judi Poker Online Dengan Uang Asli.Docx, Sekilas Poker 2018 Selected Works

Judi Poker Online Dengan Uang Asli.Docx, Sekilas Poker

Sekilas Poker

Website sekilaspoker yang sendiri adalah satu situs infa dari agen judi poker Uang Asli yang sudah meyediakan hal yang berkaitan dengan kemurahan transaksi deposit yang dimna anda pakai beberapa bank yang lokal di Indonesia yang seperti BCA, MANDIRI, BNI, BRI serta DANAMON dengan minimum deposit yang kecil sebesar 10. 000 ribu rupiah


Agen Poker Online Indonesia Terpercaya.Docx, Luna Maya 2018 informasi online

Agen Poker Online Indonesia Terpercaya.Docx, Luna Maya

Luna Maya

Berbicara masalah permainan Agen Poker Online Indonesia Terpercaya sudah pasti tidak ada yang dapat menyangkal kalau product permainan dari website nya dengan terbuka sudah di akui dari bermacam lokasi casino on-line yang sudah datang bertandang untuk lakukan betting.


The (Behavioral) Science Behind Baby Milk Formula, Hannah H. CHANG 2018 Singapore Management University

The (Behavioral) Science Behind Baby Milk Formula, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

Peruse the infant-formula aisle in any supermarket.One can easily spot an increasing number of infant formula brands, eachoffering a wide range of ingredients with claims of assorted health benefits.DHA to increase the baby's cognitive development? Check. Taurine to support thebaby's mental and physical development? Prebiotics for a healthy digestivesystem? Iron and zinc to boost the baby's immune system? Check, check, andcheck.


Do You Feel Like A Fraud? How Experiencing The Impostor Phenomenon Influences Consumption Choices, Emily Goldsmith 2018 The Graduate Center, City University of New York

Do You Feel Like A Fraud? How Experiencing The Impostor Phenomenon Influences Consumption Choices, Emily Goldsmith

All Dissertations, Theses, and Capstone Projects

Most of us, at one point, have felt like a fraud. Usually we can overcome the negative feelings associated with feeling like a fraud by acknowledging why we deserve our accomplishments. However, there are times when, despite all external evidence, we still feel like an impostor. A person experiences the impostor phenomenon when they are unable to internalize their achievements and they have the constant fear of being exposed as a fraud. The current research examines each of the four behaviors associated with experiencing the impostor phenomenon and examines how they influence our consumption behavior. The impostor cycle is a ...


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