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Making Choices While Smelling, Tasting, And Listening: The Role Of Sensory (Dis)Similarity When Sequentially Sampling Products, Dipayan Biswas, Lauren Labrecque, Donald R. Lehmann, Ereni Markos 2017 University of South Florida

Making Choices While Smelling, Tasting, And Listening: The Role Of Sensory (Dis)Similarity When Sequentially Sampling Products, Dipayan Biswas, Lauren Labrecque, Donald R. Lehmann, Ereni Markos

Lauren Labrecque

Marketers are increasingly allowing consumers to sample sensory-rich experiential products before making purchase decisions. The results of seven experimental studies (two conducted in field settings, three conducted in a laboratory, and two conducted online) demonstrate that the order in which consumers sample products and the level of (dis)similarity between the sensory cues of the products influence choices. In the absence of any moderators, when sampling a sequence of sensory-rich experiential products (e.g., fragrances, chocolates, flavored beverages, music) with similar sensory cues (e.g., smell, taste, color, sound), consumers prefer the first product in the sequence. However, when sampling ...


Use Of Social Networking Services For Marketing Art Museums, Te-Lin Chung, Sara Marcketti, Ann Marie Fiore 2017 Iowa State University

Use Of Social Networking Services For Marketing Art Museums, Te-Lin Chung, Sara Marcketti, Ann Marie Fiore

Ann M. Fiore

he purpose of this study was to explore the use of social networking services (SNS) by art museums and the effectiveness of SNS as marketing tools. Staff members responsible for SNS from 12 art museums in the Midwestern United States were interviewed to gain an in-depth understanding of SNS usage and their perceptions of SNS effectiveness. We identified three distinct marketing applications for which SNS were being used: building awareness, engaging with the community, and networking. Based on analysis of the data, three marketing strategies using SNS were proposed for cultivating relationships with visitors. Other recommendations included incorporating SNS into ...


Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw 2017 University of Southern Mississippi

Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw

The Catalyst

This paper examines the emotional motivations that drive consumers to shop at airport retailers. Airport retailing is a rapidly growing segment as airports continue to expand retail areas and the number of passengers increase each year. With larger retail areas, airports are beginning to resemble shopping areas. However, with higher prices and consumers experiencing time and space constraints, the airport is a very unique shopping environment. This paper explored two unique emotional motivations for shopping at airports: (1) to escape the stress of travel and (2) to eliminate boredom. Analysis of the in-depth interviews led to the development of four ...


Use Of Social Networking Services For Marketing Art Museums, Te-Lin Chung, Sara Marcketti, Ann Marie Fiore 2017 Iowa State University

Use Of Social Networking Services For Marketing Art Museums, Te-Lin Chung, Sara Marcketti, Ann Marie Fiore

Telin Chung

he purpose of this study was to explore the use of social networking services (SNS) by art museums and the effectiveness of SNS as marketing tools. Staff members responsible for SNS from 12 art museums in the Midwestern United States were interviewed to gain an in-depth understanding of SNS usage and their perceptions of SNS effectiveness. We identified three distinct marketing applications for which SNS were being used: building awareness, engaging with the community, and networking. Based on analysis of the data, three marketing strategies using SNS were proposed for cultivating relationships with visitors. Other recommendations included incorporating SNS into ...


Who's Behind The Screen? Segmenting Social Venture Consumers Through Social Media Usage, Te-Lin Chung, Nwamaka A. Anaza, Joohyung Park, Adrienne Hall-Phillips 2017 Iowa State University

Who's Behind The Screen? Segmenting Social Venture Consumers Through Social Media Usage, Te-Lin Chung, Nwamaka A. Anaza, Joohyung Park, Adrienne Hall-Phillips

Telin Chung

With the growing popularity of social media as a tool for marketing social causes and the increasing significance of social ventures in today's market economy, it is important to understand the heterogeneous nature of social venture consumers in regard to their social media usage. Using cluster analysis of survey responses from 305 consumers of various social ventures, four distinct segments of consumers who support social ventures were identified – social observers, active contributors, social connectors, and moderate contributors – based on three dimensions of social media site usage: creating content, connecting with others, and control over the user experience. Further analysis ...


Bandarq Agen Sakong Judi Aduq Capsa Bandar Poker Bddomino, Luna Maya 2017 informasi online

Bandarq Agen Sakong Judi Aduq Capsa Bandar Poker Bddomino, Luna Maya

Luna Maya

BandarQ Agen Sakong Judi AduQ Capsa Bandar Poker BdDomino sudah sewajarnya menjadi pandangan Anda oleh karena itu memberikan penuh kemudahan. Kerahasiaan Anda bakal selalu terpelajar dengan merasuk situs bandarq tersebut. Selain tersebut, adanya pelayanan customer service yang renceng mulut akan memunggungi Anda untuk mendapatkan balasan atas bermacam-macam macam problem yanga nda ajukan. Sempatkan waktu untuk semakin memperdalam pengetahuan Dikau akan produk poker serta domino bddomino.
More : http://www.99poker.club/bandarq-agen-sakong-judi-aduq-capsa-bandar-poker-bddomino/


Trik Jitu Menang Taruhan Mudah Di Bandar Ceme Online, pemburuqq 1x2com 2017 Selected Works

Trik Jitu Menang Taruhan Mudah Di Bandar Ceme Online, Pemburuqq 1x2com

pemburuqq 1x2com

Taruhan judi online saat ini semakin digilai oleh para penggemar taruhan judi online, para memeber berlomba-lomba mencari cara agar dapat memenangkan produk permainan judi online yang tersedia salah satunya adalah permainan ceme online. Permaina ceme online sendiri memang memiliki daya tarik yang luar biasa karena selain mudah memainkanya juga cepat dalam mendapatkan keuntungan. Untuk dapat mendapatkan layanan situs taruhan ceme online yang aman dan terpercaya anda bisa langsung bergabung melalui situs pemburuqq1x2.com salah satu perusahaan judi online yang telah memiliki ijin resmi beroperasi dengan adanya lisensi resmi dari PAGCOR.

Banyak juga keuntungan yang bisa anda dapatkan setelah menjadi member ...


Focus On Activities - Montana Visitors' Key Niche Activities, Norma P. Nickerson, Kara Grau 2017 University of Montana - Missoula

Focus On Activities - Montana Visitors' Key Niche Activities, Norma P. Nickerson, Kara Grau

Institute for Tourism and Recreation Research Publications

For 12 months, nonresidents were intercepted at gas stations, rest areas, and airports and completed a questionnaire about the activities they participated in while visiting Montana. Results were compared to activities promoted by CVBs and travel regions in Montana. Visitor’s primary and favorite activity were highlighted by quarter. Results showed that while scenic driving was a top activity in all four quarters (mass tourism type activity), more niche-type activities became their favorite: skiing/snowboarding, day hiking, car/RV camping, watching wildlife, fly fishing, hunting, river rafting/floating, snowmobiling, and visiting breweries. Marketing and policy suggestions were provided.


"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor 2017 Sacred Heart University

"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor

David G. Taylor

Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.


The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda McGovern 2017 Sacred Heart University

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern

Enda McGovern

This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before ...


The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda McGovern 2017 Sacred Heart University

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern

WCOB Faculty Publications

This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before ...


Imsa360: Fall 2017 Annual Report, IMSA Fund 2017 Illinois Math and Science Academy

Imsa360: Fall 2017 Annual Report, Imsa Fund

IMSA Fund Reports

Welcome to the 2017-2018 school year! It’s a special academic year in that we begin the school year with a full budget! Over the past three years, our colleagues in public schools (K-12), who are under the Illinois State Board of Education (ISBE), began their school year with a full budget while IMSA and the rest of the universities, which are under the Illinois Board of Higher Education (IBHE), began and operated most of the past two years without a full budget.

Excerpt: From the President


2017 October, Office of Communications & Marketing, Morehead State University. 2017 Morehead State University

2017 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archives

Press releases from October of 2017.


The Essence Of Luxury: An Asian Perspective: Lvmh-Smu Luxury Research Conference 2016, Karempudi Srinivas REDDY, Jin K. HAN 2017 Singapore Management University

The Essence Of Luxury: An Asian Perspective: Lvmh-Smu Luxury Research Conference 2016, Karempudi Srinivas Reddy, Jin K. Han

Research Collection Lee Kong Chian School Of Business

No abstract provided.


The Role Of Consumer Ethnocentrism On The Effects Of Domestic Vs Foreign Product Failure On Post Consumption Emotions And Complaint Behaviors, Kittinand Bandhumasuta 2017 Old Dominion University

The Role Of Consumer Ethnocentrism On The Effects Of Domestic Vs Foreign Product Failure On Post Consumption Emotions And Complaint Behaviors, Kittinand Bandhumasuta

Marketing Theses & Dissertations

It is well acknowledged that consumer ethnocentrism has a negative effect on evaluations of foreign products, brand-related attitudes toward foreign brands, and purchase intentions of the non-local products. However, an investigation into the role of consumer ethnocentrism at the post-consumption stage had been neglected. Specifically, when a product fails for a consumer. The main purpose of this dissertation is to study the role of consumer ethnocentrism on the post purchase consumption emotions and complaint behaviors. This dissertation proposes that cognitive appraisals of antecedent events and individual social traits will lead to differentiated outcomes. Domestic products that are perceived to be ...


The Fifa World Cup: Analyses And Interpretations Of The World’S Biggest Sporting Spectacle, Clifford J. Shultz, Rodrigo Castilhos, Andres Alberto Barrios Fajardo, Bruno Grbac, Andreas Chatzidakis, Alexander Nill, Almir Peštek 2017 Loyola University Chicago

The Fifa World Cup: Analyses And Interpretations Of The World’S Biggest Sporting Spectacle, Clifford J. Shultz, Rodrigo Castilhos, Andres Alberto Barrios Fajardo, Bruno Grbac, Andreas Chatzidakis, Alexander Nill, Almir Peštek

Clifford J Shultz

This special session assembles scholars from various countries with keen interests in the marketing and societal dynamics of the world’s most popular sporting spectacle, the FIFA World Cup. It builds on a stream of research in, for example, ethology (e.g., Morris 1981) economics (e.g., Kuper and Szymanski 2014) consumer behavior (e.g., Shultz 1998; Tavassoli, Shultz and Fitzimons 1995), marketing (e.g., Shultz et al. 2010) and macromarketing (Shultz and Burgess 2011) that explores the systemic complexities of this enormous, global extravaganza and the extent to which it benefits and/or harms myriad players, fans, local and ...


World Cup 2014: Macromarketing Views From Croatia, Clifford J. Shultz 2017 Loyola University Chicago

World Cup 2014: Macromarketing Views From Croatia, Clifford J. Shultz

Clifford J Shultz

309 World Cup 2014: Macromarketing Views from Croatia Bruno Grbac, University of Rijeka, Croatia Clifford Shultz, Loyola University Chicago, USA This extended abstract is an abriged version of a longer document articulating a study on the effects of the FIFA World Cup, an organizationally, financially, economically and politically demanding quadrennial sporting spectacle that affects billions of global citizens. This reality raises questions about the effects of the World Cup on the marketing system of the host country and the participating countries, as well as institutions and people in them. As a step toward sharing insights the authors analyzed secondary data ...


Revisiting Marketing As Constructive Engagement: Linking Policies And Managerial Practices, Clifford J. Shultz 2017 Loyola University Chicago

Revisiting Marketing As Constructive Engagement: Linking Policies And Managerial Practices, Clifford J. Shultz

Clifford J Shultz

Policies that initiate or support responsible micromarketing institutions and practices can be some of the most important catalysts to socioeconomic development and sustainable peace and prosperity, particularly in distressed or devastated political economies. Such polices and the accordant positive marketing forces might be considered a form of constructive engagement. The consideration of constructive engagement, including the idea that managerial marketing can be complementary to macromarketing, is gaining currency among some macromarketers, and is explored in this presentation. The author discusses some evolving successful cases from fieldwork in developing, devastated, transitioning and/or recovering economies.


War, Civil Unrest, Failed States, And Other Extreme Threats To Marketing Systems, Clifford J. Shultz, Samer Abdelnour 2017 Loyola University Chicago

War, Civil Unrest, Failed States, And Other Extreme Threats To Marketing Systems, Clifford J. Shultz, Samer Abdelnour

Clifford J Shultz

Well-functioning markets and marketing systems are intended to enhance and to sustain the survivability and security of societies and the people who comprise them (e.g., Fisk 1967; Layton 2007; McMillen 2002; Shultz 2007; Wilkie and Moore 1999; World Bank 2014). For myriad reasons – natural or human-induced cataclysms and resource scarcity to list a few examples – marketing systems sometimes are disrupted or fracture (e.g., Shultz 1997; in press). This can have profound and often horrific effects on individuals, families, communities, countries, regions, and occasionally – at least twice in the form of two World Wars – global upheaval. The costs to ...


Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz 2017 Loyola University Chicago

Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz

Clifford J Shultz

Markets and marketing are integral to human welfare and survival. When used however for the purposes of war and other systemically violent conflict, they can be devastating and pose an existential threat to humanity. Drawing on experience in war-ravaged and recovering economies, the author examines a stream of research on marketing systems disrupted or destroyed by war. Some underlying conditions and predictors of war and its peaceful resolution are introduced, including social traps and their mitigation or elimination. An argument is revisited for marketing as a form of constructive engagement, which must be implemented to affect and to develop equitable ...


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