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Organic Wine: The Influence Of Biospheric, Altruistic, And Egoistic Values On Purchase Intention, Willingness To Pay More, And Willingness To Sacrifice, Imran Rahman PhD, Dennis Reynolds PhD 2017 Auburn University

Organic Wine: The Influence Of Biospheric, Altruistic, And Egoistic Values On Purchase Intention, Willingness To Pay More, And Willingness To Sacrifice, Imran Rahman Phd, Dennis Reynolds Phd

International Journal of Hospitality Beverage Management

This study developed a conceptual framework for understanding consumers’ behavioral intentions regarding the purchase of organic wine. Based on Schwartz’s values theory, using Stern’s nomenclature, in conjunction with social adaptation theory, altruism, and green signaling, we analyze the role of values in forming organic wine purchase intentions, the willingness to pay more to purchase organic wine, and the willingness to sacrifice quality to purchase organic wine. A self-report consumer survey, operationalized by structural equation modeling, revealed the significant influence of biospheric values on all three types of behavioral intentions. We could not establish significant support for altruistic values ...


From Placebo To Panacea: Exploring The Influence Of Price, Suspicion, And Persuasion Knowledge On Consumers’ Perception Of Quality, Vahid Rahmani 2017 Old Dominion University

From Placebo To Panacea: Exploring The Influence Of Price, Suspicion, And Persuasion Knowledge On Consumers’ Perception Of Quality, Vahid Rahmani

Marketing Theses & Dissertations

Consumers’ associate higher prices with higher levels of quality. Nevertheless, the relationship between price and objective quality (i.e., real quality) in the marketplace is not always strong or even positive. This seemingly paradoxical phenomenon could be explained by either consumers’ lack of access to the product information (which is unlikely as we live in the age of information) or their reluctance/inability to assimilate the available information and modify their price-quality judgments. The current research is built on this latter assumption and attempts to answer two substantive questions that remain to be fully addressed in the pricing literature: First ...


Measuring What Matters: Exploring Student Motivations To Inform International Student Recruitment, Rebecca Lubitz 2017 SIT Graduate Institute

Measuring What Matters: Exploring Student Motivations To Inform International Student Recruitment, Rebecca Lubitz

Capstone Collection

Over the last decade, international students in the United States have surpassed the one million mark (Institute of International Education [IIE], 2016(a). Research found here highlights the goals and motivations of this growing constituency and examines factors that influence international students to choose educational experiences in the United States.

Two online surveys were distributed, one to international recruitment agents that work for UC Berkeley Extension, and another to international students. The paper examines survey responses along with existing research to offer data-driven theories on how international educators might more effectively approach student recruitment and program design. The research concluded ...


Is Marketing Still Part Of Supply Chain Management, And Should Marketing Academics And Practitioners Care?, Stephen M. Rutner Ph.D., Charles David Shepherd Ph.D. 2017 Texas Tech University

Is Marketing Still Part Of Supply Chain Management, And Should Marketing Academics And Practitioners Care?, Stephen M. Rutner Ph.D., Charles David Shepherd Ph.D.

Atlantic Marketing Journal

Over the past twenty years Supply Chain Management (SCM) has exploded as both an academic field of study and a critical competency for success in the modern business landscape. From its original conceptualizations Marketing has been seen as a core component of SCM. However, in recent years Marketing appears to play a smaller and smaller role in SCM theory and practice. This paper discusses the evolution of the SCM concept and its relationship with the marketing discipline, and offers a series of questions to guide future research in exploring these trends.


The Marketing Concept And Byod In The University Classroom:, Dennis Bristow, David Titus, Garth Harris, Rajesh Gulati 2017 St. Cloud State University

The Marketing Concept And Byod In The University Classroom:, Dennis Bristow, David Titus, Garth Harris, Rajesh Gulati

Atlantic Marketing Journal

For decades marketing educators have espoused the marketing concept and consumer oriented business strategies in university classrooms. In recent years, there has been a movement away from the ‘sage on the stage’ to experiential, active learning pedagogies. Those newer pedagogies often involve the use of mobile devices, including smart phones, laptops, and e-readers as academic tools for students. While such mobile devices are nearly ubiquitous on college and university campuses, an ongoing debate revolves on the distinction between owning mobile devices and whether or not students bring them to campus and use them as educational tools. In this study, we ...


Restaurant Formality And Customer Service Dimensions In The Restaurant Industry: An Empirical Study, George Kurian, Prathamesh M. Muzumdar 2017 The University of Texas at Arlington

Restaurant Formality And Customer Service Dimensions In The Restaurant Industry: An Empirical Study, George Kurian, Prathamesh M. Muzumdar

Atlantic Marketing Journal

The purpose of the study was to examine the different customer service dimensions in the restaurant industry. Survey-based data collected from customers that dined regularly in restaurants classified as fast food, casual dining, and fine dining was used. Our study makes an imperative contribution by applying Resource-based view theory in the field of services marketing. The results show that restaurant formality has an adverse impact on customer loyalty, but this impact is positive when restaurant formality interacts with customer gratification. There are other important findings that lead to repeat sales and improved profits for restaurants. We conclude by discussing some ...


Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala 2017 University of Hawaii at Manoa

Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala

Atlantic Marketing Journal

In this research, an online experiment was conducted to investigate the effect of the mere presence of digital third-party organization (TPO) endorsement and the quality of information conveyed by a digital TPO, referred to as the endorsement information value effect. Involvement and institution-based trust were tested as moderators of the endorsement information value effect. The results confirm the intuitive belief of managers that the mere presence of a digital TPO endorsement benefits websites by reducing risk perceptions, improving attitudes and increasing choice likelihood. The findings from this research revealed that effectiveness of digital TPO endorsement information value was contingent upon ...


A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach 2017 Alcorn State University

A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach

Atlantic Marketing Journal

This paper explains the need for a marketing elective course that would address the business field of fine arts marketing with an emphasis on visual arts including painting in various media including drawings and print reproductions, photography, and sculpture. The proposed course would be intended for general business students, marketing majors, and fine arts majors. The paper first reviews the overall business impact of fine arts marketing from a global business and United States perspective. The paper then suggests major topics and readings that would be included in such a course and the order in which these topics might be ...


How Regional Employment In The U.S. Automobile Industry Influences Consumer Ethnocentrism, William T. Neese, W. Frank Thompson Jr., Stephen C. Garrott 2017 Troy University

How Regional Employment In The U.S. Automobile Industry Influences Consumer Ethnocentrism, William T. Neese, W. Frank Thompson Jr., Stephen C. Garrott

Atlantic Marketing Journal

The past three decades lay witness to major geographical evolution of the automobile industry in the United States. This study analyzes exactly how CETSCALE scores differ among a population that is currently either more or less economically impacted by automobile production and marketing. The analysis presented in this study illustrates a direct correlation between ethnocentric dispositions among consumers and employment opportunities in the automobile sector across U.S. Census Bureau geographical regions and divisions in each region. Comprehensive statistical details are provided that arguably demonstrate a change in what the phrase “Made in America” means, at least where automobile production ...


A Further Empirical Investigation Into The Semantic Meaning Of Advertising Price References, Jeffrey Gutenberg, James M. Quinn 2017 SUNY Geneseo

A Further Empirical Investigation Into The Semantic Meaning Of Advertising Price References, Jeffrey Gutenberg, James M. Quinn

Atlantic Marketing Journal

Abstract This study extends a well-known investigation of the meaning to consumers of commonly used comparative advertising pricing claims (e.g. “compare at”) by employing a broader demographic representation of respondents than the student sample which was used in the original research. Large and statistically significant differences were found between the two groups of respondents yet the main implications for practitioners remain the same.


An Investigation Of Factors Influencing Consumer Responses To Health-Related Food Product Claims, Jean Darian, Louis A. Tucci, John Stanton, Stephen Baglione 2017 Rider University

An Investigation Of Factors Influencing Consumer Responses To Health-Related Food Product Claims, Jean Darian, Louis A. Tucci, John Stanton, Stephen Baglione

Atlantic Marketing Journal

Abstract – The purpose of this study was to investigate the ability of general versus specific health claims in increasing consumers’ likelihood to consume more fresh mushrooms. The sample was obtained from an Internet panel; and the sample was restricted to consumers of fresh mushrooms. The results indicate that specific health benefits claims are superior to general health benefit claims in influencing consumer purchase intentions


Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process, Ahmed Alibage, Antonie Jetter 2017 Portland State University

Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process, Ahmed Alibage, Antonie Jetter

Antonie J. Jetter

This research intensively reviews the literature on designing emotional-driven products and aims to identify the drivers of the consumers’ emotional engagement with everyday products. The research also aims to develop a conceptual framework based on the basic model of product emotions and the classical process control, by which the identified emotional drivers in consumer products, the basic concerns of consumers, the context of the consumer-product interactions, and the design approach(s) would be interrelated and modeled. Furthermore, this research will study the psychological and theoretical perspectives on the human phenomenon of emotion to understand what does an emotion means, and ...


Product Shadows And Ad Evaluations, Nazuk Sharma 2017 University of South Florida

Product Shadows And Ad Evaluations, Nazuk Sharma

Graduate Theses and Dissertations

Prior research shows that stylistic ad manipulations (i.e., the style or manner in which product visuals are presented in an ad) impact consumer perceptions (Yang, Zhang and Peracchio 2010). This dissertation explores the impact of presence (versus absence) of a product’s shadow in the ad frame, as a visual stylistic manipulation influencing consumer ad perceptions. While many stylistic manipulations have been explored in the past, product shadows in how they impact ad perceptions have not been explored.

Drawing on a holistic understanding on object shadows from the visual art, cognition and psychophysics literature streams, this dissertation investigates how ...


#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn 2017 Western Kentucky University

#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn

Honors College Capstone Experience/Thesis Projects

Being in a different country, far away from home, surrounded by strangers that speak a different language than your mother tongue is daunting. Most international students often feel out of place when they arrive in America for the first time. What can we do to change international students’ perspective of Bowling Green from one of being a “boring, small town” to a vibrant growing community? This project will use social media platform like Facebook to promote restaurants and other attractions. Users can write reviews of restaurants, shops, and places to visit in Bowling Green. By including the hashtag #ReviewBowlingGreen on ...


A Study Of The Factors That Influence Consumer Attitudes Towards Beef Products Using The Conjoint Market Analysis Tool, Brian E. Mennecke, Anthony M. Townsend, Dermot J. Hayes, Steven M. Lonergan 2017 Iowa State University

A Study Of The Factors That Influence Consumer Attitudes Towards Beef Products Using The Conjoint Market Analysis Tool, Brian E. Mennecke, Anthony M. Townsend, Dermot J. Hayes, Steven M. Lonergan

Steven M. Lonergan

Beef producers looking for a competitive edge in today's markets need information about the qualities that consumers consider most important. Using conjoint marketing analysis allowed the investigators to sort out the most relevant characteristics for meat purchasers.


A Study Of Digital Communications Between Universities And Students, Perry D. Drake 2017 University of Missouri-St. Louis

A Study Of Digital Communications Between Universities And Students, Perry D. Drake

Dissertations

This study examined the digital and social media communication practices of nine urban universities including UMSL and compared those to known corporate best practices.

The purpose of this study was to (1) research how these universities are using social/digital communications to engage with students and prospective students; (2) compare the executional tactics of universities to corporate best practices; (3) determine if by applying corporate best practices universities reap the same benefits as corporate in terms of higher engagement rates with their customers; and (4) determine if a correlation exists between a university’s Forbes ranking and its use of ...


Assessing Marketing Alternatives For Small Farmers In Selected Alabama Black Belt Counties, Langston Anderson, Tasha M. Hargrove, Robert Zabawa, Andrew A. Zekeri 2017 Tuskegee University

Assessing Marketing Alternatives For Small Farmers In Selected Alabama Black Belt Counties, Langston Anderson, Tasha M. Hargrove, Robert Zabawa, Andrew A. Zekeri

Professional Agricultural Workers Journal

Abstract

Market access is an important factor for the success of small farmers. In Alabama rural counties, farmers are in search of alternative market outlets to broaden their sales and make a profit. The purpose of this research was to assess marketing alternatives for small farmers in selected Alabama Black Belt Counties because local markets are essential to the economy and the overall well-being of local communities. Ethnographic field research was used to collect data by interviewing participants in selected rural counties, as well as from the Alabama Farmers Market Authority and USDA National Agricultural Statistics Service. The findings indicate ...


2017 June, Office of Communications & Marketing, Morehead State University. 2017 Morehead State University

2017 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archives

Press releases for June of 2017.


Marketing And Advertising For Small Business In Local Economies, Nathan Ross 2017 California Polytechnic State University, San Luis Obispo

Marketing And Advertising For Small Business In Local Economies, Nathan Ross

Graphic Communication

This paper analyzed traditional and current marketing and advertising strategies employed by small and local businesses. The research focused on understanding issues and struggles for small businesses in terms of marketing and advertising in order to develop and test a new strategy that was focused on a community event. The event was designed to assimilate successful aspects of current marketing plans into one that has low monetary risk, and little to no extra time investment for the business. A community was created by an art collective called Nomadic Artifacts which was the basis for a case study.

The “Arts & Music ...


Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva 2017 California Polytechnic State University, San Luis Obispo

Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva

Communication Studies

EVENT OVERVIEW

We will host a fundraiser to raise money for the non-profit Do It for the Love, by putting on a concert and fashion show. The concert and fashion show not only represent our passions, but will be an effective way to raise as much money as possible while making it an enjoyable experience for our guests. We will have 15-20 silent auction items for guests to bid on. Additionally, we hope to generate funds from the sale of Sextant wine by the glass at the event. This event will be a perfect and unique way to bring together ...


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