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British Virgin Islands Tourists' Motives To Travel, Destination Image, And Satisfaction, Sherrine Natahsa Augustine 2017 Walden University

British Virgin Islands Tourists' Motives To Travel, Destination Image, And Satisfaction, Sherrine Natahsa Augustine

Walden Dissertations and Doctoral Studies

The turbulent events of the world have resulted in a decline in the number of travelers since 2011. Nevertheless, approximately one billion international tourists still travel annually.Tourist activity plays an important role in the global economic activity. The purpose of this correlational study was to examine if a relationship exists between destination images, push and pull motives to travel, and tourists' satisfaction. The target population consisted of noncitizen and nonresident tourists of the British Virgin Islands (BVI) between March 2017 and April 2017. Oliver's expectancy-disconfirmation theory that the individual will act in a particular way because the expectation ...


Evaluating Data Quality In Reports Of Sales In A Retail Establishment Survey, Kristen Olson, Xiaoyu Lin, Timothy Banks 2017 University of Nebraska-Lincoln

Evaluating Data Quality In Reports Of Sales In A Retail Establishment Survey, Kristen Olson, Xiaoyu Lin, Timothy Banks

Sociology Department, Faculty Publications

This paper examines failure to use records in sales reporting across about 12,000 store owners participating in a retail measurement panel in a Southeast Asian country. Reported sales based on the storekeeper’s memory (oral reports) were lower than those from records, as expected. More surprisingly, oral reports acted as a supplement to record-based reports at the same store, such that stores that had oral reports had higher total sales than those with invoices. Although stores were expected to either have or not have a reliable record system, many stores used both. Findings varied over individual categories of products ...


Branding Yourself As An Artist, Jaelynn Burkamper 2017 University of Iowa

Branding Yourself As An Artist, Jaelynn Burkamper

University of Iowa Honors Theses

In creative industries, it is no longer enough to have an extensive and impressive resume and cover letter. Employers now hope to find sources of creativity in everything a candidate does, including their portfolio and one’s personal brand as reflected through social media accounts and professional websites. Through my honors research I will investigate what makes a strong personal brand and how to use social media to promote oneself as an artist.

By conducting research on other artist’s personal brands I was able to create a list of strengths and weaknesses to consider in creating my own personal ...


Mastering Customer Loyalty, Kathleen M. Hurley 2017 Assumption College

Mastering Customer Loyalty, Kathleen M. Hurley

Honors Theses

Customer loyalty can be described as “the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services” (Shaw & Hamilton 2015). Since 1896, loyalty programs have developed from a simple stamp redemption system to an intricate in-store and digital model. This system has become so successful because it properly engages the customer, both inside and outside the store, to build a mutually beneficial relationship between the business and the customer. Understanding customer loyalty is essential in creating a program that will provide the customer with incentives to reward their patronage ...


How Should We Motivate Effort, Shamima Khan 2016 CUNY Hunter College

How Should We Motivate Effort, Shamima Khan

School of Arts & Sciences Theses

This research uses an experimental design to study if the pattern and positioning of rewards influence the amount of effort participants put in. The three key hypotheses tested here are: 1) are people more likely to complete a task if the incentives are given in more regular intervals, 2) do uncertainty of reward timing hurt or help in maintaining motivation, 3) is intrinsic motivation more influential than the patterns in which incentives are structured? The treatments in this experiment are created by varying the reward structure of candies and pens in exchange of a simple math test completion. Among the ...


Retirement Reboot: A Website Redesign, Christina Gillen 2016 Bowling Green State University

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.


How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. VanDerslice 2016 School of Journalism and Mass Communication

How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. Vanderslice

Theses from the College of Journalism and Mass Communications

Instagram is one of the newest forms of social media that impacts its audience on a visual level, since the content is centered on photos and videos. Their newest feature, Instagram stories, is temporary videos and/or photos strung together to form a gallery, which has been compared to Snapchat’s version of live stories. Instagram stories offer a unique opportunity for businesses to take advantage of the temporary, 24-hour platform that shows specific frame-by-frame analytics that help create efficient and compelling content to repost permanently that helps organic search engine optimization. As a cost-effective means of advertising, early adopter ...


Java Plus Coffee: A Case Study In Economic Sustainability In A Non-Profit Organization, George Dierberger, Marc McIntosh, Nancy Johnson 2016 Augsburg University

Java Plus Coffee: A Case Study In Economic Sustainability In A Non-Profit Organization, George Dierberger, Marc Mcintosh, Nancy Johnson

Faculty Authored Articles

Java Plus is a non-profit case study focusing on the coffee industry. The case deals with business strategy, multiple distribution channels, financial analysis, break-even analysis, operational, sourcing challenges and inventory rationalization. The profits of the company are used to help inner city youth gain experience in business and find a vocation that would support their dreams and aspirations.


Concorde – 20th Century Icon, John Hutchinson 2016 Embry-Riddle Aeronautical University

Concorde – 20th Century Icon, John Hutchinson

ERAU Prescott Aviation History Program

Europe to the U.S. in less than 3 ½ hours at 60,000 feet and Mach 2! The Concorde was one of world’s most recognized aircraft and a technological marvel. Learn what it was like to fly it from a pilot who did so for 15 years. Capt. Hutchinson was a Concorde route check airman and a British Airways pilot selector. He also worked with BBC television as a presenter of Airshow programmes and helped promote the Concorde/QE2 travel packages. What a way to travel!


Ueber-Brands: How To Make Your Brand Priceless?, J. P. KUEHLWEIN, Wolf SCHAEFER 2016 Ueber Brands Consulting

Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer

Asian Management Insights

Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.


Spot(Ify) On: Streaming Music And Revenue, Singapore Management University 2016 Singapore Management University

Spot(Ify) On: Streaming Music And Revenue, Singapore Management University

Perspectives@SMU

The Swedish music service is accumulating technical know-how and gaining customers at the forefront of the streaming revolution


Cueing The Customer Using Nudges And Negative Option Marketing, Clarence W. VonBergen, Courtney Kernek, Martin S. Bressler, Lawrence S. Silver 2016 Southeastern Oklahoma State University

Cueing The Customer Using Nudges And Negative Option Marketing, Clarence W. Vonbergen, Courtney Kernek, Martin S. Bressler, Lawrence S. Silver

Atlantic Marketing Journal

Abstract

Nudges—subtle, covert, and often unobtrusive interventions that take advantage of individuals’ mental shortcuts and biases—frequently change the context of people’s choices and in so doing influence individual and societal behavior. They have become fashionable in recent years, and the ability of such phenomena to bring about significant change for relatively little cost has captured the imagination of governments and businesses. One simple yet potent nudge empowered by the status-quo bias that has received increased attention involves default rules which specify the condition imposed on persons when they fail to make a decision or choice. Marketers have ...


Motivations In The Fine-Art Market: A Self-Determination Theory Approach, Jonathan P. Leavell 2016 Charlotte Metro FCU

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, Jonathan P. Leavell

Atlantic Marketing Journal

The purpose of this paper is to demonstrate the theoretical value of incorporating constructs from self-determination theory (SDT) into the analysis of the motivations within the fine-art market. The motivations of buyers and artists are examined in light of a controlling-informational event gradient. Moureau’s and Sagot-Duvauroux’ (2012) artist business-model framework is used to provide the context for marketing’s role in facilitating communication along the various motivational interactions of the gradient. Opportunities for further research are presented.


College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader 2016 Marshall University

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines ...


Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das 2016 Appalachian State University

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced ...


The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson 2016 High Point University

The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson

Atlantic Marketing Journal

This study investigates the effect of the advertorial format and ad copy length on ad and brand attitude. Results of a 2 (advertorial versus non-advertorial) by 2 (light versus moderate copy length) study indicate that the advertorial format generated more favorable ad and brand attitudes for the female (target) subjects, but less favorable attitudes for the male (non-target) subjects. A marginally significant gender by copy length interaction suggests a differential effect of copy length for the male sample, as well: ad and brand attitudes were higher for lighter copy ads for the female sample but lower for the male sample ...


The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns 2016 Troy University

The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns

Atlantic Marketing Journal

Decisions about entering into a new business venture involve a variety of considerations, despite the level of experience an entrepreneur has. This case presents the story of a business owner Bennett Gage and his decisions concerning whether or not he should enter into a business where canines are used to detect bed bugs in hotels. This case study gives the reader an opportunity to wrestle with some of the many questions that are part of entering into the creation of a new service.


The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel 2016 Office du tourisme de Québec

The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel

2016-Conference

Through the analysis of the Quebec City Tourism website, the effect of the time of day of the visits on visitor conversions, which represent the attainment of specific objectives, will be investigated.


Tell Me At What Time You Usually Wake Up, I’Ll Tell You What Type Of Traveler You Are: An Investigation Of The Relationship Between Destination Canada “Explorer Quotient” Segmentation Method And Chronotype, Maryse Côté-Hamel 2016 Office du tourisme de Québec

Tell Me At What Time You Usually Wake Up, I’Ll Tell You What Type Of Traveler You Are: An Investigation Of The Relationship Between Destination Canada “Explorer Quotient” Segmentation Method And Chronotype, Maryse Côté-Hamel

2016-Conference

While travelers diverge on their attitudes, beliefs, values, motivations and behaviours, they also vary in their chronotype (also called diurnal preference). The present research investigates the mediating influence of the chronotype on the relationship between Destination Canada "Explorer Quotient" and the length of planning prior to the trip.


The Infringement-Plus-Equity Model: A Better Way To Award Monetary Relief In Trademark Cases, David S. Almeling 2016 Santa Clara University School of Law

The Infringement-Plus-Equity Model: A Better Way To Award Monetary Relief In Trademark Cases, David S. Almeling

Journal of Intellectual Property Law

No abstract provided.


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