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Full-Text Articles in Advertising and Promotion Management

The Kiwi Way: Marketing In New Zealand, A Program Design For Johnson & Wales University, Rachael L. Peters Oct 2018

The Kiwi Way: Marketing In New Zealand, A Program Design For Johnson & Wales University, Rachael L. Peters

Capstone Collection

The proposal for a study abroad program to be implemented at Johnson & Wales University [JWU] results from a five-month internship in the JWU Abroad office and multiple interviews with full-time colleagues in the department. It is designed to not only expand the current JWU portfolio in subject matter and program location, but to strengthen a newly built partnership with American Universities International Programs Limited [AUIP] through the addition of a second collaborative program in the provider’s catalogue.

The Kiwi Way: Marketing in New Zealand is a twelve-day faculty-led study abroad [FLSA] program that splits time between the cities of ...


The Case For Showrooming, Cristina Nistor, Prashanth Nyer Jul 2018

The Case For Showrooming, Cristina Nistor, Prashanth Nyer

Business Faculty Articles and Research

Showrooming has deeply affected the retail market in the past decade. As consumers became able to easily compare prices on their mobile devices, they started using retail stores to try on and experience products and then they ordered online the lower priced versions they liked best to be delivered directly to their homes. As retailers are trying to adapt to the showrooming challenges and the shift to online purchases, stores are increasingly adopting showrooming as a new selling format. We present examples of successful showrooming and develop a framework for when the new selling format can be expected to be ...


Role Of Home Guard In Building Security Of Poland. Change Management And Leadership In Polish Army, Mateusz Marszałek Mr Jul 2018

Role Of Home Guard In Building Security Of Poland. Change Management And Leadership In Polish Army, Mateusz Marszałek Mr

International Journal of Security Studies

In these uncertain times, when unregularly war is very common and when we were witnesses of helplessness of major countries against Afghanistan or Chechnya, it is important to change the definition of (every) country's military potential. In my essay I show how Home Guard composes the main answer for questions about raise the security level in country. From history to current conception I discuss purposes and structure of Home Guard. Then, there is a few words about place wher theory meets practise – part of “Practical Home Guard militaries functioning” shows reality of Home Guard is making conditions to effective ...


How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, Angelina Garavente Jul 2018

How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, Angelina Garavente

Honors College Theses

Food is the most advertised commodity in the United States and food corporations spend on average over $36 billion a year on marketing and advertising (Albritton 172). Seventy percent of total advertising goes to market convenience foods, candy, snacks, soft drinks, desserts and alcohol (Albritton 172). As a result of the wide range of marketing on an even wider range of products, consumers have been taught to feel they have a considerable amount of choice. Ironically despite the array of brand-name commodities that give off this impression, only a few giant corporations control much of what is being offered.


The “Perfect Parent” Campaign’S Failure: Applying A Job Market Model For Successful Foster Family Recruitment And Retention, Alexis N. Collins Jun 2018

The “Perfect Parent” Campaign’S Failure: Applying A Job Market Model For Successful Foster Family Recruitment And Retention, Alexis N. Collins

Honors Projects

Since 2014, Washington state’s Department of Child and Family Services (DSHS) has seen a dramatic drop in foster care providers. From 2005 to 2015, only 102 of 1,100 foster families licensed in 2005 were still providing care. As of 2015, the number of available homes has dropped to more than 1,000 below the normal level (at 4,600. homes.) Many issues are cited as contributing to these numbers, such as problematic administrative practice, unbearable social worker caseloads, and a sluggish system unresponsive to change. Other problems include an increase in behavioral problems amongst children coming into the ...


Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez Jun 2018

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s ...


Radical Social Ecology As Deep Pragmatism: A Call To The Abolition Of Systemic Dissonance And The Minimization Of Entropic Chaos, Arielle Brender May 2018

Radical Social Ecology As Deep Pragmatism: A Call To The Abolition Of Systemic Dissonance And The Minimization Of Entropic Chaos, Arielle Brender

Student Theses 2015-Present

This paper aims to shed light on the dissonance caused by the superimposition of Dominant Human Systems on Natural Systems. I highlight the synthetic nature of Dominant Human Systems as egoic and linguistic phenomenon manufactured by a mere portion of the human population, which renders them inherently oppressive unto peoples and landscapes whose wisdom were barred from the design process. In pursuing a radical pragmatic approach to mending the simultaneous oppression and destruction of the human being and the earth, I highlight the necessity of minimizing entropic chaos caused by excess energy expenditure, an essential feature of systems that aim ...


You Are Included: The Effectiveness Of Diversity And Representation Of Ethnic Minorities In Tv Advertising, Eric Debenedictis May 2018

You Are Included: The Effectiveness Of Diversity And Representation Of Ethnic Minorities In Tv Advertising, Eric Debenedictis

Honors Program Theses and Projects

While ethnic diversity in advertising has long been studied, researchers have found conflicting results when studying the attitudes of consumers towards multi-ethnic representation in ads. The purpose of this study is to investigate the effects of using an ethnically diverse or ethnically-specific cast in television advertisements in order to target ethnic minorities. This study seeks to determine if an actor’s ethnicity influences the viewer’s identification with the ad, depending on the viewer’s strength of identification with their ethnic group. Findings demonstrate that people who identify more with their ethnic group tend to identify more with ads that ...


Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, Amanda Johnson May 2018

Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, Amanda Johnson

Senior Honors Theses

The advertising world is made up of many facets, such as creativity, networking, and thought leadership. At the center of these processes lies advertising creativity, a term used to describe an ad or element of an ad that is particularly novel and noteworthy. The contents of this thesis address the challenges academics and professionals have with establishing criteria to measure creativity, while considering the value of evaluating creative ability through a variety of processes. To do this, three case studies of award-winning advertisements were conducted in order to develop a profile of an effective ad. Results indicate that successfully creative ...


Managing Media For The Genius Of Warren Buffett, Sydney Edens May 2018

Managing Media For The Genius Of Warren Buffett, Sydney Edens

Theses/Capstones/Creative Projects

The main purpose of this project was to provide public relations and marketing services to the Genius of Warren Buffett course and related events. I served as the Account Executive for the Genius of Warren Buffett account in the Spring semester of 2018 for MaverickPR, UNO’s student-run public relations firm. Main tactics included media relations and social media research and strategy. Thesis materials include the PR and marketing plan, news releases, social media content calendars, graphic design materials, documentation of client communication, copy writing and editing, news coverage of stories pitched to the media and administrative documents. I assess ...


The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson May 2018

The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson

Senior Honors Theses

LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.


China's Anti-Corruption Crackdown And The Foreign Corrupt Practices Act, Daniel C.K. Chow May 2018

China's Anti-Corruption Crackdown And The Foreign Corrupt Practices Act, Daniel C.K. Chow

Texas A&M Law Review

China’s highly publicized crackdown on corruption may affect the type and number of cases in China that arise under the Foreign Corrupt Practices Act (“FCPA”), but it should not be assumed that the crackdown will necessarily lead to fewer FCPA prosecutions. Although there is some overlap of the goals of China’s corruption crackdown and the goals of the FCPA, China’s crackdown also serves important goals of the ruling Communist Party. The main goal of the current crackdown is to reinforce the Party’s power by targeting enemies and rivals of the current leadership. The crackdown is not ...


Music & Media: A Senior Recital & Honors Project, Kayla Luteran Apr 2018

Music & Media: A Senior Recital & Honors Project, Kayla Luteran

Honors Projects

Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.

While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With this project ...


Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina Apr 2018

Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina

Honors Scholar Theses

For the scope of this thesis, my focus is on independently owned businesses

run by “creative micro-entrepreneurs.” I’m using this term, coined by the digital

selling platform Etsy, to encompass artists, craftspeople, and others who sell artistic

goods and services they have made themselves. In addition to being part of this

community personally, I also think that it is important for these small businesses to

have the resources they need to thrive in our rapidly changing economy. Selling

online, clothing & accessories businesses, and cooking & baking businesses are

among the top 5 “side hustles” for Millennials, making creative small businesses ...


Where's The Beef? Masculinity, Gender And Violence In Food Advertising, Anne Mcnutt Patrick Apr 2018

Where's The Beef? Masculinity, Gender And Violence In Food Advertising, Anne Mcnutt Patrick

Morehead State Theses and Dissertations

A thesis presented to the faculty of the Caudill College of Arts, Humanities, and Social Sciences at Morehead State University in partial fulfillment of the requirements for the Degree Master of Arts by Anne McNutt Patrick on April 24, 2018.


The Influence Of Environmental Brand Activism On Millennial Environmental Consumer Behavior, Samantha Elkan Apr 2018

The Influence Of Environmental Brand Activism On Millennial Environmental Consumer Behavior, Samantha Elkan

Advertising, Public Relations & Media Design Undergraduate Honors Theses

In this paper, the researchers examine the influence of environmental brand activism as green advertising on U.S. millennials’ green purchasing and recycling behavior intentions. The influences of gender, environmental knowledge, advertisement attitude and brand attitude are also analyzed. Researchers conducted an experiment through an online survey and randomly exposed each respondent to one of four advertisements, testing and controlling for environmental brand activism message vs. generic message and known brand vs. unknown brand. The sample consisted of 174 millennial students from the University of Colorado Boulder. Results suggest that millennials exposed to environmental brand activism as advertising possess higher ...


17 Days: Cross-Country With Social Media, Zachary Alvarado Apr 2018

17 Days: Cross-Country With Social Media, Zachary Alvarado

Senior Theses

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.


Indah: The Unorthodox Rise Of A Columbian Staple, Will Helms Apr 2018

Indah: The Unorthodox Rise Of A Columbian Staple, Will Helms

Senior Theses

Over the course of several weeks, I conducted a series of observations at Indah Coffee Co. in order to better understand its marketing and interaction with the neighborhood. After observing the coffee shop several times, I consulted outside sources, a process that is considered to be in the psychological realm of “grounded theory”, constantly comparing them to my own observations. After an interview with Indah’s owner, I began compiling my findings. The following paper is an outline of my findings, including the importance of the product in the coffee industry versus other industries, the power of successful grassroots marketing ...


An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson Apr 2018

An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson

OTS Master's Level Projects & Papers

Social media has become prominent in the 21st century. Companies are persistently looking for ways to utilize this new platform within their marketing strategies to increase business growth. Since social media is a networking and communication platform, it is important for companies to create a voice to humanize the business and maintain foot traffic. Although there are studies on how to use social media marketing within a business, there is minimal corroboration available of how social media marketing activities influence a consumer’s buying behavior. This study investigated the effects of social media on consumer attitudes of social media marketing ...


Glossary Of Business Evidence, Paul C. Boyd Apr 2018

Glossary Of Business Evidence, Paul C. Boyd

MBA Faculty Conference Papers & Journal Articles

No abstract provided.


Seeking To Understand Subaru’S Turbocharged Appeal: A Study Of Brand Communities, Product Utility, And Corporate Promotion, James Imrie Apr 2018

Seeking To Understand Subaru’S Turbocharged Appeal: A Study Of Brand Communities, Product Utility, And Corporate Promotion, James Imrie

Honors Projects in Marketing

This study attempts to analyze Subaru’s significant and unique appeal in the greater automotive market. The primary research findings are presented in a video documentary, while frameworks for existing research on certain facets of brand management and consumer groups are presented in the following paper. Based on analysis of existing data and interviews conducted with people connected to the brand, we can conclude that the phenomenon is a result of an appealing product that offers differentiated utilities at an affordable price, the formation of consumer groups around the various offerings, and insightful promotion on Subaru’s part. The degree ...


The Business Of Being Good: Crm Strategies And For-Profit Organizations, Danielle Crepeau Apr 2018

The Business Of Being Good: Crm Strategies And For-Profit Organizations, Danielle Crepeau

Honors Projects in Marketing

Many studies have measured the impact of cause related marketing (CRM) strategies on non-profit organizations, however few have been able to measure the impact that these strategies can have on the for-profit organizations employing them. This study hypothesizes that a co-branded CRM strategy will have greater benefits for a for-profit organization than will a jointly-branded strategy or no strategy at all. This hypothesis was tested using two studies, both with a 2x3 factorial design for firms with both a positive and negative brand reputation. It was found that, for an organization with a negative image, consumers viewed the organization more ...


Advertisements’ Perpetuation Of Rape Culture: A Look At How Images Containing Objectification And Victimization Impact Consumers, Lauren Leedberg Apr 2018

Advertisements’ Perpetuation Of Rape Culture: A Look At How Images Containing Objectification And Victimization Impact Consumers, Lauren Leedberg

Honors Projects in Marketing

The research I have conducted explores connections between images shown in advertisements and the perpetuation of rape culture and gendered stereotypes in society. It was guided by the Cultivation Theory which looks at how media, such as advertisements, can shape our reality. After an extensive literature review, data was gathered via an experimental design utilizing surveys. Within these surveys, respondents were randomly shown an advertisement I created containing the variables to be tested (i.e. images with objectification and victimization). After viewing the ad, they answered questions regarding their attitude toward the brand/product depicted, purchase intentions, a rape myth ...


Impact Report 2018: Equity And Excellence, Illinois Mathematics And Science Academy Mar 2018

Impact Report 2018: Equity And Excellence, Illinois Mathematics And Science Academy

Impact Reports

For over 30 years, the Illinois Mathematics and Science Academy (IMSA) has pioneered the future of science, technology, engineering and mathematics (STEM) education through its two legislative charges: 1) to provide a uniquely challenging education for students talented in the areas of mathematics and science; and 2) to stimulate further excellence for all Illinois schools in mathematics and science. IMSA champions these goals through:

  • Residential education: Helping talented 10th-12th graders representing over 93% of Illinois counties to date reach their fullest potential.
  • Student and educator outreach: Leading the charge to continually innovate K-12 STEM education, creating a strong and diverse ...


Malene Wines: The Beginning Of A Brand, Tyler Menane Mar 2018

Malene Wines: The Beginning Of A Brand, Tyler Menane

Agricultural Education and Communication

Malene Wines is the most recently developing brand under the Crimson Wine Group. Currently, the brand is being produced and managed under Chamisal Vineyards. Malene Wines started off with one brand of rosé wine, that has only been available for purchase in the Chamisal tasting room or wholesale. This has caused confusion for the consumer in differentiating the two brands. To help begin the separation of the two brands, Malene Wines has recently received a modified Airstream trailer to serve as a mobile tasting room.

Whereas Chamisal Vineyards is a brand focused on Chardonnay and Pinot Noir with small production ...


Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh Mar 2018

Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh

Journalism

The following study investigates the strategies and tactics that are most important when developing and implementing a public relations campaign geared towards university students. It analyzes the best practices of researching, creating and evaluating awareness programs. This study serves as the basis for the “Bringing Awareness of Associated Students, Inc. Club Funding Opportunities to Cal Poly Clubs: Increasing Participation Through Public Relations” campaign. In this campaign, Associated Students, Inc (ASI) Club Services is seeking to increase awareness and participation in its club funding program. The campaign includes a situation analysis, SWOT analysis, goals, objectives, target audience, media, strategies, tactics, evaluation ...


Make Up For Lost Time And Money: Using The Lanham Act To Regulate The Cosmetic Industry, Maria Monastra Feb 2018

Make Up For Lost Time And Money: Using The Lanham Act To Regulate The Cosmetic Industry, Maria Monastra

William & Mary Business Law Review

In recent years, the cosmetic industry has experienced an increase in litigation brought on by consumers in their efforts to protect themselves from cosmetics that are either unsafe or falsely advertised. The Supreme Court of the United States’ discussion in POM Wonderful v. Coca-Cola Co. of the Lanham Act, the United States’ principal false advertising statute, clarified the breadth and depth of allowable lawsuits brought under the statute in matters which also concern the Food, Drug, & Cosmetic Act (FDCA). The case centered on a detailed discussion of the issue of federal preemption. Although the decision directly involved only the food ...


A Model Of Product Design And Information Disclosure Investments, Panos M. Markopoulos, Kartik Hosanagar Feb 2018

A Model Of Product Design And Information Disclosure Investments, Panos M. Markopoulos, Kartik Hosanagar

Marketing Papers

New technologies such as product simulators and virtual reality now allow firms to provide realistic product usage experiences and reduce buyer uncertainty about product quality. We argue that today’s firms should view product design and investments to reduce buyer uncertainty as an integrated process, which is in turn influenced by how much information buyers can obtain from third-party infomediaries. We introduce a game-theoretic model of a competitive market where both quality production and quality disclosure are endogenous decisions, affected by information made available by third parties. We show that quality investment under uncertainty never exceeds the level of quality ...


Queer Repurposed Artifacts: The State Of New York City’S Contemporary West Village Bars, Stephanie Debiase Feb 2018

Queer Repurposed Artifacts: The State Of New York City’S Contemporary West Village Bars, Stephanie Debiase

All Dissertations, Theses, and Capstone Projects

In recent years, there has been a shift in queer bar culture in New York City’s West Village, and this thesis aims to explore what these changes are and why they are happening now. How do West Village bars survive when queer populations are forced out? While there are various ways to consider how and what survives in the Village, three variables will be addressed: queer history, or the history queer-identified groups using activism, safety measures, or collaborating with outside sources to secure their rights and overall wellbeing; (post)gentrification, beginning with the 90s when mainstream LGBT groups teamed ...


Bandar Domino Online Dengan Pelayanan 24 Jam.Docx, Junitas Lim Jan 2018

Bandar Domino Online Dengan Pelayanan 24 Jam.Docx, Junitas Lim

junitas lim

Lahirnya judi online seakan membawa angin segar untuk pemain setianya, pasalnya pemblokiran perjudian di indonesia mengharuskan pemain pemain judi untuk bermain secara tertutup atau pun beberapa diantaranya memilih untuk tidak bermain. Tentunya sangatlah tidak nyaman untuk bermain secara tertutup. Beberapa bandar bandar judi pun mencoba atau membangun alternatif lain untuk para pemain setianya. Mengikuti perkembangan zaman, internet pun dijadikan solusi untuk masalah tersebut dan hasilnya memang cukup memuaskan banyak orang.

Ribuan hingga jutaan pengguna judi online bertambah tiap tahun nya membuktikan permainan judi via online cukup sukses dan ramai peminat. Tahun ke tahun pun berlalu, situs judi online pun berkembang ...