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Full-Text Articles in Advertising and Promotion Management

Istanbul Motorlu Kurye.Docx, Motorlu Kurye Feb 2018

Istanbul Motorlu Kurye.Docx, Motorlu Kurye

motorlu kurye

Metropol kentinin en hızlı ve güvenilir moto kurye şirketi.


Bagaimana Pemain Profesional Bermain Slot, Elly Tran Feb 2018

Bagaimana Pemain Profesional Bermain Slot, Elly Tran

Elly Tran

Tentu bagi mereka yang berpartisipasi dalam permainan tidak bisa tidak menyadari gugatan yang diajukan oleh Vietnam Luar Negeri menggugat kasino Sheraton Saigon yang dimenangkan dengan jumlah $ 55 juta. Dari kasus ini banyak orang penasaran yang tidak tahu apa ini Viet kieu asal amerika yang telah menggunakan trik atau trik yang mendapatkan hasil begitu besar? Untuk membantu Anda memenangkan permainan Slot berikut, kami akan memandu Anda untuk memainkan permainan slot yang populer.
Cara bermain game slot di w88
Bagaimana cara memainkan game seperti slot?
Dalam game ini Anda hanya memutar spin, saat Anda menekan kolom akan berputar dan hasilnya jika 3 ...


Bandar Domino Online Dengan Pelayanan 24 Jam.Docx, Junitas Lim Jan 2018

Bandar Domino Online Dengan Pelayanan 24 Jam.Docx, Junitas Lim

junitas lim

Lahirnya judi online seakan membawa angin segar untuk pemain setianya, pasalnya pemblokiran perjudian di indonesia mengharuskan pemain pemain judi untuk bermain secara tertutup atau pun beberapa diantaranya memilih untuk tidak bermain. Tentunya sangatlah tidak nyaman untuk bermain secara tertutup. Beberapa bandar bandar judi pun mencoba atau membangun alternatif lain untuk para pemain setianya. Mengikuti perkembangan zaman, internet pun dijadikan solusi untuk masalah tersebut dan hasilnya memang cukup memuaskan banyak orang.

Ribuan hingga jutaan pengguna judi online bertambah tiap tahun nya membuktikan permainan judi via online cukup sukses dan ramai peminat. Tahun ke tahun pun berlalu, situs judi online pun berkembang ...


Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy Jan 2018

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews ...


Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks Jan 2018

Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks

Walden Dissertations and Doctoral Studies

Small business enterprise (SBE) managers often lack resources, expertise, and impact when selling in an online environment. SBEs can overcome increased competition by adopting customer relationship management (CRM) into their business model for survival and longevity. Using the conceptual framework technology, organization, environment (TOE), this multiple case study explored effective marketing strategies that small store retail managers use to successfully sell apparel and accessories in online markets. The study population included leaders from independent small online retail enterprises with brick-and-mortar stores located in the Central, Tri-Cities, or Southside areas in Virginia. The data collection process included semistructured, on-site interviews of ...


Social Media Marketing Among Small Retail Clothing Businesses, Irene Michel Abrons Jan 2018

Social Media Marketing Among Small Retail Clothing Businesses, Irene Michel Abrons

Walden Dissertations and Doctoral Studies

Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of small retail clothing businesses must overcome to be competitive. The conceptual framework was the technology acceptance model. Collected data consisted of company documents and semistructured interviews with 3 small retail clothing business owners in Chicago, Illinois, who had experience with social media marketing. Data analysis consisted of an open coding approach and member checking. The study revealed the small business owners who ...


Heboh Truk Angkut Truk Ngetrail Di Tanjakan, Frieska Arissandra Putri Dec 2017

Heboh Truk Angkut Truk Ngetrail Di Tanjakan, Frieska Arissandra Putri

Frieska Arissandra Putri

INIKEEPO- Berbeda dengan mobil, mengendarai sebuah truk bukan perkara yang mudah. Apalagi saat kendaraan tersebut membawa muatan dengan beban melebihi anjuran dan spesifikasinya. Domino757
Seperti yang terlihat dalam video viral yang diunggah ke media sosial Instagram ini. Video dari akun @polantasindonesia tersebut memperlihatkan truk yang kesulitan menanjak akibat menggendong truk tangki di bak belakangnya. agen poker terpercaya


"Kebayang kan kalau kendaraan yang kamu naikin tiba-tiba ngamuk  berubah jadi Optimus Prime? Makanya guys, jangan paksakan truk kamu untuk membawa beban yang terlalu berat, kan kasihan dianya, kamu enggak mikirin sih perasaan dia.., kamu jahat sayang," demikian tertulis dalam akun tersebut. agen ...


Titan Gel Asli Jakarta Hub 082327771555, Komeng Shop Dec 2017

Titan Gel Asli Jakarta Hub 082327771555, Komeng Shop

komeng shop

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Titan Gel  jepara adalah Gel Pembesar Penis terbaik untuk pria dewasa agar Berstamina, Bergairah, Perkasa, Dan memiliki Penis Besar Panjang yang di datangkan langsung dari Usa
Titan Gel Ini Juga Mampu Mengatasi Ejakulasi Dini , Lemah Syahwat Juga Pen!s Loyo Ketika Melakukan Hubungan Intim Dan Termasuk Obat Pembesar Penis Terbaik Yang Ampuh Untuk Memperbesar Penis.
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Me-Mail: A New Approach To Student Listservs, Hunter J. Rowe Dec 2017

Me-Mail: A New Approach To Student Listservs, Hunter J. Rowe

Honors Theses AY 17/18

University campuses and other institutions across the nation struggle with installing and operating an internal and unified source of communication. In the era of e-mail, text-messaging, Facebook, Instagram, Twitter, Snapchat, and many more software applications, college campuses in particular are always looking to adapt best practices and reach the maximum amount of people with engaging content. Here at the University of Wyoming (UW), many departments exercise their rights to distribute information to all of the students, anytime, at their own discretion. Consequently, the issue of oversaturation can occur. In this paper, a focus group comprised of students of varying age ...


The Development Of A Wayfinding Smart Phone Application As A Large Healthcare Facility Investment Opportunity, Jessie Fortson Marshall Dec 2017

The Development Of A Wayfinding Smart Phone Application As A Large Healthcare Facility Investment Opportunity, Jessie Fortson Marshall

Doctoral Nursing Capstone Projects

Health care is a continually growing field. New hospitals are constantly being built, while older facilities are experiencing renovation and expansion. With this growth comes a set of difficulties for patients as they try to navigate through large, multi-building facilities. Most large facilities have multiple parking garages, numerous buildings, and medical towers with an unending number of floors. Patients are forced to rely on directional signage to find their destination that is often insufficient. Attempting to navigate through large facilities is often overwhelming for visitors leading to frustration and stress.

New technology has allowed a convenient solution to this problem ...


The Impact Of Casino Revenue-Sharing On Tourism Efforts In Niagara Falls Usa: 2006-2016, Anthony L. Astran Dec 2017

The Impact Of Casino Revenue-Sharing On Tourism Efforts In Niagara Falls Usa: 2006-2016, Anthony L. Astran

Public Administration Master’s Projects

This qualitative case study examines the intersection of a Native-owned casino, revenue-sharing with its host community, and the impact of tourism marketing efforts vis-à-vis funds provided to the community’s tourism agency. Specifically, this report studies downtown Niagara Falls USA from the time period between 2006 and 2016, and seeks to determine whether and how funds from Seneca Niagara Resort & Casino boosted tourism marketing efforts by Niagara Tourism & Convention Corporation (NTCC). Background research and a series of elite interviews with city officials and tourism agency leaders uncovered overall positivity in terms of growth in Niagara Falls USA’s tourism efforts ...


What Happens Online Stays Online? Segment-Specific Online And Offline Effects Of Banner Advertisements, Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz Dec 2017

What Happens Online Stays Online? Segment-Specific Online And Offline Effects Of Banner Advertisements, Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Research Collection Lee Kong Chian School Of Business

Many firms allocate increasing parts of their advertising budgets to banner advertising. Yet, for firms that predominantly sell offline, existing research provides little guidance on online advertising decisions. In this study, the authors analyze the impact of banner advertising on consumers' online and offline behavior across multiple distinct campaigns for one focal firm, which predominantly sells through the offline channel. Results suggest that banner and TV advertising increase website visit incidence for consumers who had not visited the focal firm's website in the previous four weeks (non-recent online consumers). For these consumers, banner and TV advertisements indirectly increase offline ...


Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo Nov 2017

Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo

Atlantic Marketing Journal

The aim of this research was to understand better consumer reactions to donation requests when making point of purchase decisions. A between-subjects full factorial design manipulated product type (goods/services), consumption experience (frivolous/practical), and product/cause fit (strong/weak). In line with prior research (e.g., Chang, 2008; Savary et al, 2015; Strahilevitz & Myers, 1998), a scenario-based approach was employed to assess responses to the CRM manipulations. A total of 241 subjects participated in the study. Our results mirror extant research evidence on the positive effects of pairing frivolous products with donation requests. In that, positive donation behavior largely ...


Entrepreneurship Marketing In North Carolina’S Wine Industry, George D. Shows, Pia A. Albinsson, James E. Stoddard Nov 2017

Entrepreneurship Marketing In North Carolina’S Wine Industry, George D. Shows, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Journal

Entrepreneurial marketing seeks to create, communicate and deliver value to customers and manage customer relationships in ways that benefit the organization. This paper explores whether increased entrepreneurial marketing practices at North Carolina wineries can lead to enhanced winery performance. A web survey was delivered to N.C. wineries by email. The results suggest that winery customer intensity and innovation was positively related to winery satisfaction of winery performance. Also, innovation and value creation were found to be positively related to percentage sales change at wineries.


Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford Nov 2017

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty ...


Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, Tommy Hsu Nov 2017

Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, Tommy Hsu

Atlantic Marketing Journal

Comparative advertising has been more widely used in the United States. However, based on research that has been done in the past, the effectiveness of comparative advertising is still a controversial argument even though it is generally believed that comparative advertising is more effective than non-comparative advertising. Previous studies have been mainly focusing on the effects on consumer behavior. This study tries to fill the research gap to emphasize on the effects from investors’ perspectives. Therefore, the effect of comparative advertising on stock returns is investigated. Also, since many American firms are doing business in other countries and begin advertising ...


The Narcissistic Salesperson: A Framework Of Their Relationships With Job Satisfaction, Organizational Commitment, And Customer Orientation, J. Garry Smith Nov 2017

The Narcissistic Salesperson: A Framework Of Their Relationships With Job Satisfaction, Organizational Commitment, And Customer Orientation, J. Garry Smith

Atlantic Marketing Journal

Narcissistic salespersons can have detrimental effects on customer relationships and voluntary turnover. These impediments to organizational effectiveness occur through their relationships with customers, coworkers, supervisors, and the organization. Conversely, narcissistic salespersons also possess some attractive salesperson characteristics such as charm, resilience, confidence, competitiveness, and initial likeability. In this paper, I draw from the psychology, marketing, sales, and organizational literatures to develop a conceptual framework which illustrates the relationships of narcissistic salespersons with customers and critical job-related attitudes that affect their relationship with the organization. Specifically, this framework contains empirically testable proposed relationships between narcissism and the following specific outcomes of ...


Okekiu Poker Online Terpercaya, Okekiu Poker Oct 2017

Okekiu Poker Online Terpercaya, Okekiu Poker

Okekiu Poker Online Terpercaya

No abstract provided.


Who's Behind The Screen? Segmenting Social Venture Consumers Through Social Media Usage, Te-Lin Chung, Nwamaka A. Anaza, Joohyung Park, Adrienne Hall-Phillips Oct 2017

Who's Behind The Screen? Segmenting Social Venture Consumers Through Social Media Usage, Te-Lin Chung, Nwamaka A. Anaza, Joohyung Park, Adrienne Hall-Phillips

Telin Chung

With the growing popularity of social media as a tool for marketing social causes and the increasing significance of social ventures in today's market economy, it is important to understand the heterogeneous nature of social venture consumers in regard to their social media usage. Using cluster analysis of survey responses from 305 consumers of various social ventures, four distinct segments of consumers who support social ventures were identified – social observers, active contributors, social connectors, and moderate contributors – based on three dimensions of social media site usage: creating content, connecting with others, and control over the user experience. Further analysis ...


Structural Factors Affecting Marketing At Wmu, Joe Vanderbos Oct 2017

Structural Factors Affecting Marketing At Wmu, Joe Vanderbos

Academic Leadership Academy

This capstone project started with a goal of answering two questions: 1) What structural barriers do WMU staff perceive to prevent the university from creating a more unified, responsive approach to marketing? 2) What organizational structure would lead to a more unified, responsive approach to marketing at WMU?


"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor Oct 2017

"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor

David G. Taylor

Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.


Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry Sep 2017

Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry

Clifford J Shultz

A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic organization, and family. A qualitative study illuminated the main ideologies behind male breadwinning and a model was developed to advance the theoretical analysis of the phenomenon of male breadwinning. An experiment in the form of a vignette study was subsequently designed and administered. The qualitative study and ...


Jual Kursi Kantor Murah Surabaya, Milenia Furniture Sep 2017

Jual Kursi Kantor Murah Surabaya, Milenia Furniture

Milenia Furniture

Jual Kursi Kantor Murah Surabaya | Peralatan furniture kantor yang anda butuhkan untuk kenyamanan anda bekerja salah satunya kursi. kinerja kerja anda di kantor akan sangat di butuhkan, sehingga menginginkan kantor anda mensuport kinerja anda menjadi baik.

Kursi Kantor Surabaya yang baik anda gunakan adalah kursi yang membuat anda nyaman untuk bekerja dan untuk mengerjakan tugas anda agar semua yang di kerjakan dapat selesai dengan baik. Jika kursi yang anda gunakan tidak membuat anda nyaman maka akan bisa menyebabkan kinerja kerja anda menjadi tidak konsentrasi dan kerjaan yang sedang di lakukan akan menjadi tidak baik dan tidak dengan yang anda inginkan ...


Targeted Advertising, Platform Competition And Privacy, Henk L.M. Kox, Bas Straathof, Gijsbert Zwart Sep 2017

Targeted Advertising, Platform Competition And Privacy, Henk L.M. Kox, Bas Straathof, Gijsbert Zwart

Henk LM Kox

Targeted advertising can benefit consumers through lower prices for access to websites. Yet, if consumers dislike that websites collect their personal information, their welfare may go down. We study competition for consumers between websites that can show targeted advertisements. We find that more targeting increases competition and reduces the websites’ profits, but yet in equilibrium websites choose maximum targeting as they cannot credibly commit to low targeting. A privacy protection policy can be beneficial for both consumers and websites. If consumers are heterogeneous in their concerns for privacy, a policy that allows choice between two levels of privacy will be ...


The Effects Of Message Claim Type On Comparative Advertising, Tommy Hsu, Leona Tam Sep 2017

The Effects Of Message Claim Type On Comparative Advertising, Tommy Hsu, Leona Tam

Atlantic Marketing Association Proceedings

No abstract provided.


Virtual Reality As A Promotional Tool: Insights From A Consumer Travel Fair, Mary O'Rawe, Alex Gibson Sep 2017

Virtual Reality As A Promotional Tool: Insights From A Consumer Travel Fair, Mary O'Rawe, Alex Gibson

Books / Book chapters

Although the potential of virtual reality (VR) as a technology in tourism has been recognised for more than twenty years, (Horan, 1996; Williams and Hobson, 1995), we have witnessed a renewed interest in both academic and business circles recently (Jung, tom Dieck, Lee, & Chung, 2016). From a marketing perspective, VR offers the potential to build a sensory experience of a tourism destination or attraction, and can be used in sales contexts to complement, or indeed, supplant traditional promotional tools such as brochures. The immersive nature of the experience offers a deeper and more emotional assessment of the tourist offering from ...


What Could Tourism Do To A Small Fishing Village: A Case Study Of The City Of Weihai, China, Babu P. George Aug 2017

What Could Tourism Do To A Small Fishing Village: A Case Study Of The City Of Weihai, China, Babu P. George

Babu George

Weihai City, located on the east end of Shandong Peninsula in Northeastern China was once a small and remote fishing village. In recent years Weihai City has become one of the most popular tourism destinations in China. The tremendous development of tourism has had a significant impact on Weihai’s economy, physical environment, and culture. Weihai is now famous for the beautiful coastal scenery, high quality leisure living, and a strong Korean and increasingly Russian influence. This study examines the perception of Weihai residents on the position of Weihai as a tourist destination and also their vision of Weihai’s ...


The Evolution Of Destination Branding: A Review Of Branding Literature In Tourism, Babu P. George Aug 2017

The Evolution Of Destination Branding: A Review Of Branding Literature In Tourism, Babu P. George

Babu George

Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the ...


The Importance Of Search Engine Optimisation, Singapore Management University Jul 2017

The Importance Of Search Engine Optimisation, Singapore Management University

Perspectives@SMU

Good SEO is a business necessity in the Digital Age but not everyone needs in-house SEO expertise; sometimes it makes more sense to hire an agency


Organic Wine: The Influence Of Biospheric, Altruistic, And Egoistic Values On Purchase Intention, Willingness To Pay More, And Willingness To Sacrifice, Imran Rahman Phd, Dennis Reynolds Phd Jul 2017

Organic Wine: The Influence Of Biospheric, Altruistic, And Egoistic Values On Purchase Intention, Willingness To Pay More, And Willingness To Sacrifice, Imran Rahman Phd, Dennis Reynolds Phd

International Journal of Hospitality Beverage Management

This study developed a conceptual framework for understanding consumers’ behavioral intentions regarding the purchase of organic wine. Based on Schwartz’s values theory, using Stern’s nomenclature, in conjunction with social adaptation theory, altruism, and green signaling, we analyze the role of values in forming organic wine purchase intentions, the willingness to pay more to purchase organic wine, and the willingness to sacrifice quality to purchase organic wine. A self-report consumer survey, operationalized by structural equation modeling, revealed the significant influence of biospheric values on all three types of behavioral intentions. We could not establish significant support for altruistic values ...