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Music Artists' Strategies To Generate Revenue Through Technology, Kalilu Kamara II 2018 Walden University

Music Artists' Strategies To Generate Revenue Through Technology, Kalilu Kamara Ii

Walden Dissertations and Doctoral Studies

Music streaming services are increasing, compact discs (CDs) and digital download sales are declining, and many music artists are becoming affected by this positive shift in music technology. Music streaming revenue does not compensate for the decrease in revenue from CDs and paid downloads. Based on organizational configuration theory (OCT), the purpose of this multiple case study was to explore the technology and marketing strategies that small business music artists used to generate sales revenue from the Internet. Six small business music artists who were 18 years or older with different music revenue streams participated in semistructured interviews. These small ...


Digital Fundraising Strategies For Nonprofit Marketing Leaders In International Markets, John Basco 2018 Walden University

Digital Fundraising Strategies For Nonprofit Marketing Leaders In International Markets, John Basco

Walden Dissertations and Doctoral Studies

Leaders of North American nonprofit healthcare organizations require funding from international markets but lack the resources to reach these markets through traditional marketing or the skills to reach them through digital marketing, a cost-effective alternative. The purpose of this multiple case study was to document digital fundraising strategies successfully used to reach international markets by the marketing leaders of 5 North American nonprofit healthcare organizations. Participants in the study were involved in implementing digital fundraising strategies. Marketing systems theory was the framework for the study. Data were collected through semistructured interviews and analysis of documents that illustrated the digital marketing ...


Marketing Strategies Of U.S. Small Businesses Led By African Immigrants, Sophia Osei-Sarfo 2018 Walden University

Marketing Strategies Of U.S. Small Businesses Led By African Immigrants, Sophia Osei-Sarfo

Walden Dissertations and Doctoral Studies

Small businesses play a vital role in the U.S. economy and represent 99.7% of all U.S. businesses. Small business failure rate is 50% within the initial 5 years. Creating and executing a well-formulated marketing strategy is essential to business sustainability. Effective marketing strategy builds small business survival rates and supports long term execution advantages. The purpose of this qualitative multiple case study was to explore the marketing strategies that African immigrant small grocery store owners use to sustain their businesses for longer than 5 years. The population included 5 successful first-generation African immigrant small business owners located ...


Marketing Strategies To Increase Sales In Small Family-Style Restaurant Businesses, Tammira Lucas 2018 Walden University

Marketing Strategies To Increase Sales In Small Family-Style Restaurant Businesses, Tammira Lucas

Walden Dissertations and Doctoral Studies

Small business owners understand the advantages of using social media as a marketing tool; however, some of these owners do not leverage social media marketing strategies to increase sales. Small business owners who fail to implement social media marketing strategies minimizes the potential to gain new customers; thus, negatively impacting sales. The purpose of this qualitative multiple case study was to explore social media marketing strategies used by five small family-style restaurants in Maryland. Berry's relationship marketing theory was the conceptual framework for this study. Data collection included semistructured interviews, documents pertaining to social media marketing strategies, and social ...


Manufacturing The American Way Of Farming: Agriculture, Agribusiness, And Marketing In The Postwar Period, Margaret Baker Weber 2018 Iowa State University

Manufacturing The American Way Of Farming: Agriculture, Agribusiness, And Marketing In The Postwar Period, Margaret Baker Weber

Graduate Theses and Dissertations

The rise of the corporation is one of the most transformative events in the history of United States, including the agricultural economy. Seeking to understand how these private businesses influence American foodways, my research examines the emergence of agribusiness in the period after 1945. These private entities manipulated the physical and metaphysical landscape of agriculture to sell not just their products, but also to remake rural America in a way that suited their needs. Agribusinesses wanted to make themselves, their products, and their specific vision of production and consumption, indispensable to the agricultural system. They intended to expand their hold ...


Ua Feature Twirler For A Day, Amy Mellinger 2018 The University of Akron

Ua Feature Twirler For A Day, Amy Mellinger

Honors Research Projects

This analysis includes a description of the first UA Twirler for a Day Event, the preliminary research done on the best practices for planning events such as this, and the process that took place to plan the event. It then goes into an analysis of the planning process, communication, registration, and execution of the event, as well as suggestions for planning similar events.


Social Media Strategy For With Purpose, Kelly Lauck 2018 The University of Akron

Social Media Strategy For With Purpose, Kelly Lauck

Honors Research Projects

The intent of my Honors Research Project is to prepare, execute, and analyze a social media strategy as part of an education campaign for the childhood cancer organization With Purpose. The social media campaign that I created was part of a greater public relations campaign for With Purpose. I worked on a four-person team to develop the campaign for the Public Relations Student Society of America’s 2018 Bateman Case Study Competition.

In order to properly prepare and execute the strategy, I conducted a situation analysis to learn more about With Purpose, set social media goals and objectives to provide ...


It's A Goodyear For Innovation, Nathaniel Rellinger, Erin Horstman, Miranda Radesic, Layne McKinley, Nash Smalley, Rachel Starvaggi 2018 The University of Akron

It's A Goodyear For Innovation, Nathaniel Rellinger, Erin Horstman, Miranda Radesic, Layne Mckinley, Nash Smalley, Rachel Starvaggi

Honors Research Projects

Innovation is nothing new to The Goodyear Tire and Rubber Company. The near future will bring another phase of evolution as the focus of tires sales will shift with the growing popularity of ride sharing, car sharing, and autonomous vehicles. For the scope of our project, it initially seemed obvious to use Goodyear’s good name as a selling point for a partnership with car sharing companies. We surveyed students at several colleges across Ohio that have car sharing fleets on campus and asked them about how they utilize the vehicles. After discovering through these interviews that ride sharing was ...


Blogging As Marketing: From Writing To Revenue, Matthew Headland 2018 The University of Akron

Blogging As Marketing: From Writing To Revenue, Matthew Headland

Honors Research Projects

This research paper explores the evolution of writing from a form of self-expression into a tactic to build community and to earn revenue in the form of web logs, or blogs. A history tracing blogging back to personal diaries and journals operates to set the context for the methods by which current day blogs create persona, community, and revenue. Through research conducted utilizing industry reports, academic texts, and professional blog articles, a thorough examination of 3 types of blogs outlines the methods of creating a successful blog and how each type of blog is monetized. Current trends in personal blogging ...


Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks 2018 Walden University

Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks

Walden Dissertations and Doctoral Studies

Small business enterprise (SBE) managers often lack resources, expertise, and impact when selling in an online environment. SBEs can overcome increased competition by adopting customer relationship management (CRM) into their business model for survival and longevity. Using the conceptual framework technology, organization, environment (TOE), this multiple case study explored effective marketing strategies that small store retail managers use to successfully sell apparel and accessories in online markets. The study population included leaders from independent small online retail enterprises with brick-and-mortar stores located in the Central, Tri-Cities, or Southside areas in Virginia. The data collection process included semistructured, on-site interviews of ...


Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins 2018 University of Central Florida

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors in the Major Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products ...


What Airbnb Reviews Can Tell Us? An Advanced Latent Aspect Rating Analysis Approach, Yi Luo 2018 Iowa State University

What Airbnb Reviews Can Tell Us? An Advanced Latent Aspect Rating Analysis Approach, Yi Luo

Graduate Theses and Dissertations

There is no doubt that the rapid growth of Airbnb has changed the lodging industry and tourists’ behaviors dramatically since the advent of the sharing economy. Airbnb welcomes customers and engages them by creating and providing unique travel experiences to “live like a local” through the delivery of lodging services. With the special experiences that Airbnb customers pursue, more investigation is needed to systematically examine the Airbnb customer lodging experience. Online reviews offer a representative look at individual customers’ personal and unique lodging experiences. Moreover, the overall ratings given by customers are reflections of their experiences with a product or ...


Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers 2018 Eastern Illinois University

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts ...


Collaboration And The Emerging Craft Brewing Industry: An Exploratory Study, Alonso Duarte, Nevil Alexander, Seamus O'Brien 2018 Edith Cowan University

Collaboration And The Emerging Craft Brewing Industry: An Exploratory Study, Alonso Duarte, Nevil Alexander, Seamus O'Brien

ECU Publications Post 2013

In adopting various elements associated with the theory of collaboration, this exploratory study investigates collaboration in the context of predominantly micro- and small craft breweries. The findings revealed that collaboration within other brewers helped increase product quality, gain basic knowledge of new recipes, and enhance strategic knowledge about the industry. The applicability of the elements related to the theory of collaboration was confirmed. For instance, the element of stakeholders of a problem domain was aligned with the notion that craft brewery operators’ actions, including collaboration, can have significant impacts on the problem domain that brought them together


“I Wanna Be Like Mike:” A Synthesis Of Sports Marketing From Babe Ruth To Michael Jordan, Michael John Duffy 2018 Bard College

“I Wanna Be Like Mike:” A Synthesis Of Sports Marketing From Babe Ruth To Michael Jordan, Michael John Duffy

Senior Projects Spring 2018

This project examines the rise and development of modern sports marketing, as well as its impact on the economy, society, culture, and professional sports. The project explores sports marketing through the lens of two legendary athletes – Babe Ruth and Michael Jordan. Ruth and Jordan are two pivotal figures that were major catalysts for elevating the role of sports and sports marketing to new levels in each of their time periods. Ruth was the first major athlete to sign lucrative endorsement deals as he opened the floodgates, fostering the rise of sports marketing and changing the sports economy. Moving to Jordan ...


From Lucky Strike To Chunghwa: The Development Of China’S Tobacco Industry In The Twentieth Century, Yi Chen 2018 Bard College

From Lucky Strike To Chunghwa: The Development Of China’S Tobacco Industry In The Twentieth Century, Yi Chen

Senior Projects Spring 2018

Senior Project submitted to The Division of Social Studies of Bard College.


Studying Abroad: A Travel Campaign, Flora Lindsay 2018 James Madison University

Studying Abroad: A Travel Campaign, Flora Lindsay

Senior Honors Projects, 2010-current

This project displays the steps taken in order to create a successful marketing campaign for the Center for Global Engagement at James Madison University. It explores the history of studying abroad, its perceived benefits, concerns, and existing marketing strategies. The client is studied in depth in order to create a SWOT analysis of its current state. From this research a creative strategy statement is created to better understand the target audience, competition and strategies for the campaign. The campaign idea then comes to life in the deliverables to be used by the client for marketing efforts.


Good Game, Greyory Blake 2018 Virginia Commonwealth University

Good Game, Greyory Blake

Theses and Dissertations

This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say ...


Jual Obat Aborsi Limapuluh 081901222272 Obat Penggugur Kandungan Di Limapuluh, Apotik Cytotec 2017 Bryant University

Jual Obat Aborsi Limapuluh 081901222272 Obat Penggugur Kandungan Di Limapuluh, Apotik Cytotec

Apotik Cytotec


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Titan Gel Asli Jakarta Hub 082327771555, komeng shop 2017 Bryant University

Titan Gel Asli Jakarta Hub 082327771555, Komeng Shop

komeng shop

Jual Titan gel di jakarta 082327771555
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melayani Antar  Gratis wilayah di kota  Semarang , Jepara , Kudus , Jakarta, Banjarmasin, Tangerang

Titan Gel  jepara adalah Gel Pembesar Penis terbaik untuk pria dewasa agar Berstamina, Bergairah, Perkasa, Dan memiliki Penis Besar Panjang yang di datangkan langsung dari Usa
Titan Gel Ini Juga Mampu Mengatasi Ejakulasi Dini , Lemah Syahwat Juga Pen!s Loyo Ketika Melakukan Hubungan Intim Dan Termasuk Obat Pembesar Penis Terbaik Yang Ampuh Untuk Memperbesar Penis.
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