Senior Business Seminar Proposal, 2017 University of Rhode Island
Senior Business Seminar Proposal, Alex C. Mcgrainer
Senior Honors Projects
How could a single idea increase the value of a university’s college of business? My project aims to do this through the successful implementation of a single class. It addresses some of the most important factors that current and prospective students should consider while they undergo their college searches, such as the post-graduation employment rate and starting salary across majors of interest.
My inspiration for the topic came from students struggling to find a job. I realized that every year around March, they would begin to suffer due to the self-inflicted pressure of being unemployed after commencement. I immediately ...
Now Presenting: Uri Theatre, 2017 University of Rhode Island
Now Presenting: Uri Theatre, Allyson Schiller
Senior Honors Projects
Honors Project Abstract
In my years as a theatre student and practitioner, I have learned that the most creative people aren’t necessarily found center stage. For every actor taking a bow, there are numerous support staff who created the production that will bring actors acclaim. Without an audience, the work of these artists will remain unseen and unappreciated. Therefore, those who promote the performances are certainly an integral part of the theatrical process. Often referred to as “show business”, the ticket sales and revenue are essential to the health and well being of any theatrical organization. URI Theatre, like ...
Bilingual (Spanish-English) Marketing As A Catalyst For Cultural Awareness: The Effect On Parents In The Toy Market, 2017 University of Connecticut
Bilingual (Spanish-English) Marketing As A Catalyst For Cultural Awareness: The Effect On Parents In The Toy Market, Margo K. Bailey
Honors Scholar Theses
Due to globalization, multinational companies are increasingly cognizant of the language used in marketing materials. The growing Hispanic population in the U.S. and the increasing desire to learn and consume English in Spain makes marketers think twice about how they use language. This research is multi-method, using in-depth interviews and an experiment to learn more about how languages are used in advertisements to target monolingual and bilingual consumers within a country, and how consumers respond to monolingual and bilinguals advertisements.
I started by interviewing two marketing managers with experience in bilingual advertising in various media to better understand their ...
Changefest: Creating Significant Positive Change In Just One Day, 2017 University of Rhode Island
Changefest: Creating Significant Positive Change In Just One Day, Elana Rivkin
Senior Honors Projects
Upon getting involved with, and eventually becoming the President of, the student organization, Thrive, I felt a spark of innovation within me. Thrive is an entrepreneurial organization centered around helping students create socially impactful projects. While each member initially worked on their own individual projects, we capitalized on the connections and resources we had mutually to create something bigger than ourselves as a group. That is where the idea for ChangeFest came about. ChangeFest is a day-long event where students have the power to make substantial change on their campuses. Many college students lack the intrinsic motivation to push themselves ...
Branding And Visual Promotion, 2017 University of Wyoming
Branding And Visual Promotion, Lauren Looney
Honors Theses AY 16/17
Branding and visual promotion are two key components for a business that can strengthen its stance in the marketplace. This paper looks specifically into how branding and visual promotion, and how that relates to the visual merchandiser, in Laramie, Wyoming. It will also explore how small businesses become successful based on Laramie business owners’ perspective and the unique view they offer to visual merchandising in a small college town.
This research started with businesses in downtown Laramie and, after choosing a few businesses, the researcher designed three display windows downtown. After designing and implementing these windows, the owners or managers ...
The Free-Play Tax Deduction Debate: How Academic Research Can Help, Anthony F. Lucas, Katherine Spilde
UNLV Gaming Research & Review Journal
Free-play is the primary play incentive for slot players in many jurisdictions, with some campaigns eclipsing $50 million in annual redemptions. The efficacy of these incentives remains questionable at best, creating some contentious tax policy issues. Operators want to deduct the face value of these offers from taxable gaming win, based in part on the assumption that they expand the tax base; however, many regulators and taxing authorities question this claim. Any failure to fully recover redeemed free-play creates a deduction that is partially funded by tax payers. Arguments on both sides of this complex tax policy issue are thoroughly ...
The Importance Of Branding In Small Businesses, 2017 Liberty University
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh goods ...
Shopping With Strangers: Grocery Shopping Behaviors Of Generation Z, 2017 Western Michigan University
Shopping With Strangers: Grocery Shopping Behaviors Of Generation Z, Madelyn Olsen
Marketers frequently segment different populations by generation to target their products more efficiently. Each generation has its own characteristics and behaviors. Marketers use these characteristics and behaviors to improve ways to get consumers’ attention, increase interactions with brands, and increase purchase of products and services.
In a rapidly changing world, these generations are becoming increasingly visible and identifiable due to the integration of technology and social media into daily life. The generation that this study focuses on is called Generation Z. Generation Z has not been fully identified yet because their group is still emerging. Researchers have found it difficult ...
Collegiate Media Literacy On The Muslim Community, 2017 Murray State University
Collegiate Media Literacy On The Muslim Community, Tori Wood, Victoria Lanaghan, Abeer Anwaar, Rochele Rosa
A research report measuring the media perception of the average college student in the context of the muslim community and religion. By using a media clip from CNN and distributing a survey on the prior and post watching viewpoints, the perceptions of the muslim community and religion by a college student were analyzed. This report evaluates the accuracy of the media's portrayal of the muslim community and college student's media literacy on the topic in America. Results depict that college students have a deeper understanding of the muslim community that goes beyond the American media portrayal. The report ...
The Tipping Point: A Case Study Of The Bernie Sanders Movement And Hashtag Activism In The Postmodern Public Relations Perspective, Alissa Sommerfeldt
Within the field of public relations, professionals utilize case study methodology to research efficient public relations tactics and strategies. Specifically, a public relations case study is an-depth qualitative analysis of a particular public relations campaign performed by an organization, providing a vital tool for public relations scholars to study complex phenomena within their contexts (Baxter, 2008, p. 2).
This particular case study will be examining public relations in a deeper sense than the traditional view of public relations merely serving as a relationship management role within an organization. Instead, public relations activism as a demonstration of the postmodernist worldview will ...
Kalamazoo Wings Student Participation Campaign, 2017 Western Michigan University
Kalamazoo Wings Student Participation Campaign, Kelly Hughes
This public relations campaign is to increase participation of Western Michigan University students at Kalamazoo Wings hockey games. The *millennial audience represents 25-30% of many professional sports teams’ overall revenue base (Fisher 2015). Western Michigan University students have low participation at Kalamazoo Wings hockey games since they do not even make up 1% of the fans that attend Kalamazoo Wings games. The campaign goal is to increase participation of Western Michigan University students at Kalamazoo Wings hockey games by 25% by May 2018. *Millennial: A person reaching young adulthood in the early 21st century.
My research has indicated that the ...
Western Michigan University’S Department Of Dance Marketing Plan, 2017 Western Michigan University
Western Michigan University’S Department Of Dance Marketing Plan, Cassandra Hartline
The following report constitutes the formal marketing plan for the department of dance at Western Michigan University. This plan is intended to synthesize all of the marketing related information pertinent to Western’s dance department and provide easy one step access to this material at any time. The other purpose of this plan is to dictate the primary objectives the department is looking to accomplish through implementation of marketing tactics.
The first primary objective includes increasing visibility of the department of dance as a whole to both our primary and secondary target audiences; the second objective is to create innovative ...
Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, 2017 Georgia State University
Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, Max Kantor
Georgia State Undergraduate Research Conference
No abstract provided.
Two Perspectives On Violence In Business, 2017 Brigham Young University
Two Perspectives On Violence In Business, Ian Bristol Whatcott, Karson Fronk
Marriott Student Review
Violence has become common place in business strategy, taking on many forms. Some use violence in rhetoric as they compete with other companies while others use sell violence as entertainment. Many people are familiar with violence in their organizations. This article looks more into how effective violence is to a company's performance. It examines recent research done by professors at different universities on the subject. It offers two perspectives, looking first at violent rhetoric and then how violence advertisements affects a firm's bottom line. The article finds that exposure to violent rhetoric outside a firm affects employee's ...
Buzzwords: Jargon That Will Keep You Going Through The Year, 2017 Brigham Young University
Buzzwords: Jargon That Will Keep You Going Through The Year, Annie Pond
Marriott Student Review
Business jargon to help you throughout the year.
Infringed: Appropriation Art And Intellectual Property, 2017 Lynchburg College
Infringed: Appropriation Art And Intellectual Property, Benjamin A. Stern
Student Scholar Showcase
This thesis is an exploration of appropriation art specifically referencing policies regarding fair use and focusing on the legal, ethical, and social issues that are associated with appropriating another artist’s work. Though highly controversial, appropriation art has been seen in a wide array of media and has impacted various artistic movements. The accompanying artistic project to this thesis, titled Infringed, uses three historically important copyright infringement court cases to discuss the legality of transforming others work into new and original pieces. Each of the three court cases will be represented in a poster series that explores the concepts of ...
Hollywed: Product Placements In American Wedding Films, 2017 Lynchburg College
Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb
Student Scholar Showcase
My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.
Gender Inequality In Sport Illustrated Advertisements, 2017 Lynchburg College
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Student Scholar Showcase
As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years ...
Social Media Influence: Metrics Matter, 2017 Bryant University
Social Media Influence: Metrics Matter, Juliana Houldcroft
Honors Projects in Marketing
It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on ...
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, 2017 Bryant University
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker
Honors Projects in Communication
No abstract provided.