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A Quantitative Examination Of The Relationship Between Perceived Job Satisfaction And Organizational Commitment In Small Business Employees In The Lynchburg Metropolitan Statistical Area, Tammy Brown 2017 Liberty University

A Quantitative Examination Of The Relationship Between Perceived Job Satisfaction And Organizational Commitment In Small Business Employees In The Lynchburg Metropolitan Statistical Area, Tammy Brown

Doctoral Dissertations and Projects

The Lynchburg Metropolitan Statistical Area (MSA) has an average turnover that exceeds the national and regional average. Organizational turnover unfavorably influences productivity and has the potential to adversely affect, not only the Lynchburg MSA, but also the regional, state, and national economy. This quantitative non-experimental, correlational research examined the relationship between perceived job satisfaction and organizational commitment in the Lynchburg MSA. The results of this research supports earlier research and demonstrated a statistically significant positive relationship existed between perceived job satisfaction and organizational commitment in small business employees in the Lynchburg MSA. The results may serve as beneficial to small ...


Social Crm Applications And Impact In Small Businesses, Levi Bridge 2017 Liberty University

Social Crm Applications And Impact In Small Businesses, Levi Bridge

Doctoral Dissertations and Projects

The present study explored the effect social customer relationship management (CRM) on. Small businesses typically have limited resources and thus use an informal CRM system causing them to not realize the full sales potential or customer engagement that could occur. The qualitative study consisted of 10 small businesses that utilize social media to engage with customers. The agency theory and resource based view served as the theoretical foundation for the study. One-on-one interviews were conducted with the employee responsible for managing the social media content. From the interviews, three themes emerged that are critical for social CRM success: visibility, interactivity ...


Senior Business Seminar Proposal, Alex C. McGrainer 2017 University of Rhode Island

Senior Business Seminar Proposal, Alex C. Mcgrainer

Senior Honors Projects

How could a single idea increase the value of a university’s college of business? My project aims to do this through the successful implementation of a single class. It addresses some of the most important factors that current and prospective students should consider while they undergo their college searches, such as the post-graduation employment rate and starting salary across majors of interest.

My inspiration for the topic came from students struggling to find a job. I realized that every year around March, they would begin to suffer due to the self-inflicted pressure of being unemployed after commencement. I immediately ...


How To Plan, Budget, Write, And Implement A Student Sustainability Grant, Annalisa Wilder 2017 Western Michigan University

How To Plan, Budget, Write, And Implement A Student Sustainability Grant, Annalisa Wilder

Honors Theses

The Student Sustainability Grant program was created to give students valuable grant writing experience and to promote a culture of sustainability on Western Michigan University’s campus. Despite the enormous opportunity that this program provides, few students apply for the grants with their sustainable ideas. Even fewer students are able to fully complete the projects, research, and initiatives that receive funding. In order to help increase the number of grants that are fully implemented and to provide students interested in writing a grant with a useful resource, this guide was created. This ‘how-to manual’ provides an undergraduate student’s perspective ...


Kalamazoo Wings Student Participation Campaign, Kelly Hughes 2017 Western Michigan University

Kalamazoo Wings Student Participation Campaign, Kelly Hughes

Honors Theses

This public relations campaign is to increase participation of Western Michigan University students at Kalamazoo Wings hockey games. The *millennial audience represents 25-30% of many professional sports teams’ overall revenue base (Fisher 2015). Western Michigan University students have low participation at Kalamazoo Wings hockey games since they do not even make up 1% of the fans that attend Kalamazoo Wings games. The campaign goal is to increase participation of Western Michigan University students at Kalamazoo Wings hockey games by 25% by May 2018. *Millennial: A person reaching young adulthood in the early 21st century.

My research has indicated that the ...


Treat Transparency, Amanda Van Giesen 2017 Western Michigan University

Treat Transparency, Amanda Van Giesen

Honors Theses

Snacking is Growing at an Alarming Rate

As modern lifestyles change, and consumers grow ever busier, snacking is becoming a more important part of the traditional consumer’s schedule. According to Nielsen, global consumers spent roughly $374 billion dollars on snack foods between the years of 2014 and 2015 (Nielsen, 2014).

Why Students?

With college students potentially becoming customers as they begin to make their own purchase decisions, an analysis of this group and their relationships with snacks is key for manufacturers. According to my study, 73.5% of survey respondents indicated that they have consumed seven or more snacks ...


Rapid Prototyping A School-Based Health Program In The Developing World, David Levine, William W. Riggs, Kelsey Steffen 2017 California Polytechnic State University - San Luis Obispo

Rapid Prototyping A School-Based Health Program In The Developing World, David Levine, William W. Riggs, Kelsey Steffen

William W. Riggs

Basic sanitation and hygiene can prevent roughly a million deaths a year. This study examines the rapid prototyping of a pilot school-based handwashing, safe water, and sanitation program in Chennai, India. Our content analysis identified challenges in the classroom (Localization; Curriculum supplies; Program implementation; Communication and language; and Teacher commitment), factors outside the class but within the school (School administration and support and Hygiene and sanitation facilities and supplies) and factors outside the school such as family and slum conditions. We report on the pilot, the barriers it faced, and the changes we made in pursuit of a sustainable school-based ...


Airline Quality Rating 2017, Brent D. Bowen, Dean E. Headley 2017 Embry-Riddle Aeronautical University

Airline Quality Rating 2017, Brent D. Bowen, Dean E. Headley

Airline Quality Rating Report

The results of the 27th annual national Airline Quality Rating (AQR). The most comprehensive study of the performance quality of the 12 largest airlines in the United States, the AQR is conducted by researchers at the W. Frank Barton School of Business at Wichita State University and Embry-Riddle Aeronautical University’s Prescott, Ariz., campus. Airline performance, as presented by AQR researchers, encompasses a multifactor look at the overall quality of the airlines. It includes on-time performance, denied boardings, mishandled baggage and customer complaints. AQR is the longest running and most established measure of airline quality. AQR researchers use a combination ...


Selecting An Alternative National Banking System Against Fractional Reserve Free Banking: The Greatest Modern Fraud?, Josiah J. Bardy 2017 Liberty University

Selecting An Alternative National Banking System Against Fractional Reserve Free Banking: The Greatest Modern Fraud?, Josiah J. Bardy

Senior Honors Theses

This paper serves as a compilation and analysis of different banking systems with an emphasis on fractional reserve free banking. Contemporary academic literature has debated fractional reserve banking with revisited scrutiny since the 2007–2009 financial crisis. The Austrian School, drawing conclusions from the Austrian business cycle theory, blames central banking for boom-bust economics. One proposed solution, fractional reserve free banking, eliminates the central bank’s control for a purer form of fractional reserve practice; however, this system may be inherently fraudulent and unethical. After completing an economic analysis of the western world’s banking system, this paper then explores ...


Continuing Development Of An All Payer Health Care System In Maryland, David P. Paul III, Taeko Matsumoto, Alberto Coustasse, Lama Mohammed Bakhamis, Mary Lynn Harshbarger 2017 Marshall University

Continuing Development Of An All Payer Health Care System In Maryland, David P. Paul Iii, Taeko Matsumoto, Alberto Coustasse, Lama Mohammed Bakhamis, Mary Lynn Harshbarger

Alberto Coustasse, DrPH, MD, MBA, MPH

The state of Maryland, in collaboration with the Centers for Medicare and Medicaid, developed the first all-payer system model in the U.S. in 1971, and some 35 years later in response to financial pressures, modernized this program. The focus of the modernized program was to improve overall per capita expenditure, quality of care, and the outcome of Marylanders’ health.

This study showed positive change in moving its healthcare delivery model from volume-driven care to value-driven coordinated care. Maryland hospitals have changed their mindsets to achieve the Triple Aim of cost reduction, health improvement, and quality of care improvement for ...


Economic Growth Under Weak And Strong Sustainability Scenarios, Sean Ippolito 2017 Boise State University

Economic Growth Under Weak And Strong Sustainability Scenarios, Sean Ippolito

McNair Scholars Research Journal

Romer (1990) introduced endogenous growth by placing emphasis on human capital as a major driver of innovation. Barbier (1999) expanded this framework to include a single exhaustible resource, natural capital. These developments added to the discussion of economic growth, innovation, and the production process. This project extends Romer and Barbier’s endogenous growth framework to include natural resource utilization in the consumption function in order to open the discussion to weak and strong sustainability. This project compares the growth rates, steady state, and dynamics across these models so that we more effectively capture non-linearities and feedback loops. Finally, we explore ...


Foreign Business Entrepreneurship In Cape Town: How To Start A Business - Stories Of 6 Cape Town Based Immigrants, Aleksandra Bogoevska 2017 SIT Study Abroad

Foreign Business Entrepreneurship In Cape Town: How To Start A Business - Stories Of 6 Cape Town Based Immigrants, Aleksandra Bogoevska

Independent Study Project (ISP) Collection

South Africa has become a shelter for immigrants from all over the world (Wilkinson, 2015). Combined with its internationally recognized economy, it is a tempting location for foreigners to establish a business (“Starting a Business in South Africa as a Foreigner – A Complete Guide”, n.d.). With this in mind, the intent of this study is twofold. First, this project aims at analyzing how foreigners establish businesses in Cape Town. Its objective is to trace the entrepreneurial process from the initial stages to its recent development. Second, it aims at outlining their experiences in Cape Town, thus serve as a ...


Equity And Community-Based Health Insurance: How Does Insurance Coverage Affect Health Seeking Behavior Among Disadvantaged Groups In India?, Hazel Hering 2017 SIT Study Abroad

Equity And Community-Based Health Insurance: How Does Insurance Coverage Affect Health Seeking Behavior Among Disadvantaged Groups In India?, Hazel Hering

Independent Study Project (ISP) Collection

The objective of this study is to examine how Community-Based Health Insurance (CBHI) can promote equity by improving health seeking behavior across gender and geography. Using a CBHI scheme from the Self-Employed Women’s Association (SEWA) as a case study, trends in claims filed between October 2016 and March 2017 are compared to the distribution of memberships in order to investigate whether health insurance coverage positively impacts health seeking behavior among disadvantaged groups, and what barriers to access exist when the burden of medical costs are reduced. This study concludes that the number of male and female claims in the ...


Attentiveness On Airline Quality As Viewed By The Domestic Consumer, Brent D. Bowen, Erin Bowen, Dean E. Headley, Mary Fink, Madeline S. Kuhn 2017 Embry-Riddle Aeronautical University

Attentiveness On Airline Quality As Viewed By The Domestic Consumer, Brent D. Bowen, Erin Bowen, Dean E. Headley, Mary Fink, Madeline S. Kuhn

Publications

This study examines the relationship between the quantitative model of the Airline Quality Rating (AQR), and the qualitative model of the Airline Passenger Survey (APS). Operational performance of the U.S. airline industry has been monitored for the past 27 years by the Airline Quality Rating, and qualitative performance has been monitored for the past 6 years by the Airline Passenger Survey. The AQR provides consumers and aviation industry professionals a means to compare performance quality among U.S. airlines using objective, performancebased data. No other airline study in the country is based on performance measures. The APS was added ...


The Relationship Between Transformational Leadership Style And Employees’ Perception Of Leadership Success In Higher Education, Tatrabian Jackson 2017 Liberty University

The Relationship Between Transformational Leadership Style And Employees’ Perception Of Leadership Success In Higher Education, Tatrabian Jackson

Doctoral Dissertations and Projects

The problem addressed examined whether two merged academic institutions was successful in implementing a transformational leadership style within the united organization. Successful leadership cannot be limited to the perception of only the leader, but must include the perceptions of the follower as well. The focus of this study was to investigate the relationship between transformational leadership style and the employee’s perception of leadership success. This research study provides the opportunity to advance the fields of organizational change, management, and academics by examining the success of transformational leadership through the perception of the employees in higher education as it related ...


Airline Quality Research: A Student’S Perspective, Madeline S. Kuhn 2017 Embry-Riddle Aeronautical University

Airline Quality Research: A Student’S Perspective, Madeline S. Kuhn

Discovery Day - Prescott

This study examines the relationship between the Airline Quality Rating (AQR) and the Airline Passenger Survey (APS) from an undergraduate student’s perspective, as well as how conducting undergraduate research has influenced the student researcher. Operational performance of the U.S. airline industry has been monitored for the past 27 years by a quantitative model of metrics known as the Airline Quality Rating. These metrics include on-time flights, denied boarding, mishandled baggage, and customer complaints. As the nation’s most comprehensive study of airline performance and quality, the National Airline Quality Rating (http://airlinequalityrating.com) sets the industry standard, providing ...


Airline Quality Research: A Student's Perspective, Brent D. Bowen, Erin Bowen, Dean E. Headley, Mary Fink, Madeline S. Kuhn 2017 Embry-Riddle Aeronautical University

Airline Quality Research: A Student's Perspective, Brent D. Bowen, Erin Bowen, Dean E. Headley, Mary Fink, Madeline S. Kuhn

Publications

This study examines the relationship between the Airline Quality Rating (AQR) and the Airline Passenger Survey (APS) from an undergraduate student’s perspective, as well as how conducting undergraduate research has influenced the student researcher. Operational performance of the U. S. airline industry has been monitored for the past 27 years by a quantitative model of metrics known as the Airline Quality Rating. These metrics include on - time flights, denied boardings, mishandled baggage, and customer complaints. As the nation’s most comprehensive study of airline performance and quality, the National Airline Quality Rating (http : //airlinequalityrating . com) sets an industry standard ...


The Effectiveness Of A Customer Loyalty Program Within A Small College Retail Store, Nikos S. Kellepouris 2017 Olivet Nazarene University

The Effectiveness Of A Customer Loyalty Program Within A Small College Retail Store, Nikos S. Kellepouris

Scholar Week 2016 - present

Ethical Leadership Colloquium

Members of the Ed.D. Class of 2016-17, Cohort XII


The Trends In Dtca And Effects Of Dtca By Pharmaceutical Firms In The United States, Sathorn Preechavuthinant, William K. Willis DrPH, Alberto Coustasse DrPH, MD, MBA 2017 Marshall University

The Trends In Dtca And Effects Of Dtca By Pharmaceutical Firms In The United States, Sathorn Preechavuthinant, William K. Willis Drph, Alberto Coustasse Drph, Md, Mba

Management Faculty Research

The Direct-to-Consumer Advertising (DTCA) of pharmaceutical firms has been defined as an attempt of pharmaceutical companies to advertise products directly to patients (comsumers). Pharmaceutical DTCA has been criticized due to its inappropriateness and some urged the need to strengthen regulations. The DTCA has an impact on the public from both a benefit and harm concern. The purpose of this study is to investigate the current trend of pharmaceutical DTCA in the US and its effect on patients, physicians, and drug utilization. The methodology used in the research is literature review and semi-structured interview. The pharmaceutical DTCA showed reduction in total ...


Cross Cultural Study Of Food And Cpg Products In A New Market: Case Study In The United States Vs Thailand, Mariel Dehn 2017 Western Michigan University

Cross Cultural Study Of Food And Cpg Products In A New Market: Case Study In The United States Vs Thailand, Mariel Dehn

Honors Theses

This study examines whether there are differences in consumers’ shopping behavior due to cultural orientation. The study uses comparing samples of American and Thai culture on two occasions. Theory suggests that these two cultural groups have dramatically different shopping practices. Thai, raised in a collectivist society that values price consciousness and sophistication in money handling, differ from Americans raised in an individualist society that traditionally do not have the same values (Ackerman and Tellis 2001).

We argue that differences in culture provide the most likely explanation for the differences in prices between the two types of super markets. The overall ...


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