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The Appeal Of Singapore’S Beauty Industry, Singapore Management University 2017 Singapore Management University

The Appeal Of Singapore’S Beauty Industry, Singapore Management University

Perspectives@SMU

How CITISPA has grown in the beauty industry


Assessment Methods From Around The World Potentially Useful For Public Transport Projects, Eric Bruun, Marianne Vanderschuren 2017 Consultant, Tuup, Ltd.

Assessment Methods From Around The World Potentially Useful For Public Transport Projects, Eric Bruun, Marianne Vanderschuren

Journal of Public Transportation

The financial crisis in 2008/2009 has made many countries aware that public funds need to be managed better. A logical step is to identify methods that thoroughly assess the impacts of infrastructure and service investment. The authors argue that assessments should both identify and use performance indicators related to the ‘triple bottom line’, i.e. economic, social and environmental impacts.

This paper provides an overview of assessment methods used to evaluate public transport investments. Positive and negative aspects of various assessment tools are identified and discussed. Some developing world examples appear to be more elaborate and appropriate, than developed ...


Project Portfolio Management And Its Effect On Organizational Culture Through The Competing Values Framework, Brian Wiersma 2017 Liberty University

Project Portfolio Management And Its Effect On Organizational Culture Through The Competing Values Framework, Brian Wiersma

Doctoral Dissertations and Projects

Project portfolio management (PPM) is a growing business practice and field of academic study, and is recognized for positively impacting return on investment (ROI), project success, and organizational performance. Despite this growth, there is inconsistent use of PPM, and minimal research examining a connection between PPM and organizational culture. The problem addressed was a lack portfolio management practice established for the allocation of human resources within a group of retail stores located in the Midwest. The purpose of this study was to examine the effect implementing PPM practice into the human resource allocation process has on the organizational culture. Utilizing ...


Eighteenth Century Women And The Business Of Making Glass Music, Kate M. Hepworth 2017 California Polytechnic State University, San Luis Obispo

Eighteenth Century Women And The Business Of Making Glass Music, Kate M. Hepworth

History

During the relatively short period from the mid-to-late eighteenth century when glass musical instruments were manufactured and gained popularity, several women made names for themselves in the realm of avant-garde musical performance. The lives of three female glass instrument players: Anne Ford, Marianne Davies, and Marianne Kirchgassner, show how these successful performer-entrepreneurs operated in an age of emerging feminine public identity. Their journeys reveal much about the gender dimensions of the age, the role of music in the modern era, the consumption of it, and their approach to business. The financial opportunities presented to women looking to challenge the limitations ...


Determining Perceptual Gaps Of Service Quality And Value In Higher Education: A Midwestern Bible College, Benjamin McIntosh 2017 Liberty University

Determining Perceptual Gaps Of Service Quality And Value In Higher Education: A Midwestern Bible College, Benjamin Mcintosh

Doctoral Dissertations and Projects

This doctoral research project examined perceptual gaps of service quality and value in the context of higher education. The researcher performed quantitative analysis of survey data gathered from students at a small, Midwestern Bible college. Students self-selected to participate in this research project and, using class status as an independent variable, were grouped as Freshman, Sophomore, Junior, or Senior. Additionally, based on the literature review, the researcher used the Access variable as the primary determinant of service quality and the Functional Value variable as the primary determinant of value. After an analysis of the data, it was determined that there ...


Competing With Free: An Analysis Of The Effects Of Tennessee Promise On Freshman Enrollment In Four-Year Colleges And Universities, Vicki Clark 2017 Liberty University

Competing With Free: An Analysis Of The Effects Of Tennessee Promise On Freshman Enrollment In Four-Year Colleges And Universities, Vicki Clark

Doctoral Dissertations and Projects

In 2014, Tennessee’s governor, Bill Haslam, introduced Tennessee Promise - legislation that enabled Tennessee high school and home school graduates to attend two years of tuition-free higher education at qualifying institutions. In the fall of 2015, Tennessee’s four-year colleges and universities experienced a significant decline in freshman enrollment. This quantitative descriptive study uses the theories of human capital, social capital, and marketing service theory to examine the impact of free tuition on the college choice. Four hundred twelve Tennessee Promise students answered survey questions, demonstrating the impact of Tennessee Promise funds on their decision to attend college and on ...


Jenny Slater, Youth And Disability - A Challenge To Mr. Reasonable (2015), Murad Canbulut 2017 Istanbul Kemerburgaz University

Jenny Slater, Youth And Disability - A Challenge To Mr. Reasonable (2015), Murad Canbulut

Markets, Globalization & Development Review

As Dholakia and Atik (2016) emphasize in the opening article of MGDR, we can “live with” labels such as advanced and emerging, rich, mid-income and poor, ancient and modern (and postmodern), Third World and First World. In addition to these labels, this review brings out labels and dualities such as able and disabled, reasonable and unreasonable. Introducing disability studies to the marketing field, this review analyzes Jenny Slater’s book which helps us gain a critical perspective on disability research.


Nick Dyer-Witheford And Greig De Peuter, Games Of Empire: Global Capitalism And Video Games (2009), Ian Reyes 2017 University of Rhode Island

Nick Dyer-Witheford And Greig De Peuter, Games Of Empire: Global Capitalism And Video Games (2009), Ian Reyes

Markets, Globalization & Development Review

No abstract provided.


Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler 2017 George Washington University

Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler

Markets, Globalization & Development Review

We appreciate Professor Aneel Karnani’s contributions to the marketing dialog on poverty and our article “Marketing’s Lost Frontier: The Poor” (Achrol and Kotler 2016). We do not necessarily disagree with some of his criticisms but rather see them as an opportunity for expanding the discussion of marketing’s role in reducing world poverty. In this response, we revisit and elaborate on Social Marketing for the bottom-of-the-pyramid (BOP) and Distributed Production-Consumption view presented in the original article. These new marketing models – focused on distributing economic opportunity, income and standards of life to local communities – can substantially displace the giant ...


Marketing And Poverty Alleviation: The Perspective Of The Poor, Aneel Karnani 2017 University of Michigan

Marketing And Poverty Alleviation: The Perspective Of The Poor, Aneel Karnani

Markets, Globalization & Development Review

The best way to reduce poverty is to focus on raising the productive capacity – not the consumption capacity – of the poor. This implies poverty reduction efforts must focus on two dimensions: raising income of the poor, and providing the poor access to basic public services (such as public health, education, sanitation, infrastructure and security). First, the best way to raise income is to create employment opportunities for the poor. The private sector is clearly the best engine for job creation; the government can play a useful facilitating role. Second, governments are responsible for, and should be held accountable for providing ...


The Impact Of Ethical Concerns On Fashion Consumerism: Case-Based Evidence, Lena Cavusoglu, Mourad Dakhli 2017 Izmir University of Economics

The Impact Of Ethical Concerns On Fashion Consumerism: Case-Based Evidence, Lena Cavusoglu, Mourad Dakhli

Markets, Globalization & Development Review

In continuation of our previous work, “The Impact of Ethical Concerns on Fashion Consumerism: A Review,” we present here empirically based reports to support our argument that ethical concerns in the fashion industry affect consumer behavior. In line with Paper I, the initial paper of this series, we address the concept of ethical marketing, with a focus on the two dimensions of sustainable environmental practices and societally appropriate messaging. The linkages of ethical concerns in fashion with corporate image and financial performance are explored, using a set of 15 real-life cases and anecdotes. We identify challenges in this area, offer ...


Adam Smith, Market And Social Change: Then And Now, Dominique Bouchet 2017 University of Southern Denmark

Adam Smith, Market And Social Change: Then And Now, Dominique Bouchet

Markets, Globalization & Development Review

Adam Smith (1723-1790) provided us with a remarkable synthesis of the economic and political ideas of his time and developed a conceptual system to analyze social interactions that mattered for the wealth of nations. He proposed a radically different roadmap for the future development of the society he lived in. The fact that his original analyses were rooted in a given historical context and were founded on a well thought-through conceptual system should not be ignored. The dribs and drabs of Adam Smith ideas that are bandied about, particularly to support ‘free’ market and anti-regulatory policies, are a far cry ...


Is A New Epoch Possible?, Deniz Atik, Nikhilesh Dholakia 2017 İzmir University of Economics

Is A New Epoch Possible?, Deniz Atik, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.


The Trends In Dtca And Effects Of Dtca By Pharmaceutical Firms In The United States, Sathorn Preechavuthinant, William K. Willis DrPH, Alberto Coustasse DrPH, MD, MBA 2017 Marshall University

The Trends In Dtca And Effects Of Dtca By Pharmaceutical Firms In The United States, Sathorn Preechavuthinant, William K. Willis Drph, Alberto Coustasse Drph, Md, Mba

Alberto Coustasse, DrPH, MD, MBA, MPH

The Direct-to-Consumer Advertising (DTCA) of pharmaceutical firms has been defined as an attempt of pharmaceutical companies to advertise products directly to patients (comsumers). Pharmaceutical DTCA has been criticized due to its inappropriateness and some urged the need to strengthen regulations. The DTCA has an impact on the public from both a benefit and harm concern. The purpose of this study is to investigate the current trend of pharmaceutical DTCA in the US and its effect on patients, physicians, and drug utilization. The methodology used in the research is literature review and semi-structured interview. The pharmaceutical DTCA showed reduction in total ...


A Financial Assessment Of Municipal Fiber In The U.S., Christopher S. Yoo, Timothy Pfenninger 2017 University of Pennsylvania Law School

A Financial Assessment Of Municipal Fiber In The U.S., Christopher S. Yoo, Timothy Pfenninger

Penn Wharton Public Policy Initiative

In the interest of bringing high-speed broadband access to communities underserved by current Internet service providers, many U.S. cities have initiated municipal broadband projects. Such efforts have received favorable attention from those eager to help close the digital divide. This brief presents a first look at a new, comprehensive empirical analysis of 20 U.S. municipal fiber builds for which financial data is available. The findings show that half of the projects in this study are cash-flow negative, and based on their performance from 2010-2014, 90 percent are unable to generate sufficient cash to recover their project costs within ...


The Issue At The Heart Of America’S Great Unbanking, Lisa Servon 2017 University of Pennsylvania

The Issue At The Heart Of America’S Great Unbanking, Lisa Servon

Penn Wharton Public Policy Initiative

Consumer protection regulation targets services like payday lenders under the presumption that these services can be predatory and associated with high costs. Yet an increasing number of Americans are utilizing such alternative financial services and joining the ranks of the “unbanked” and “underbanked.” Altering this status quo and promoting greater middle-class stability will require that policymakers foster innovation in the development of high-quality, transparent, and consumer-oriented financial services within the mainstream banking system.


Developing A Leadership Curriculum 'Innovation, Creativity And Leadership', Pamela ZH Pauwels 2017 State University of New York College at Buffalo - Buffalo State College

Developing A Leadership Curriculum 'Innovation, Creativity And Leadership', Pamela Zh Pauwels

Creative Studies Graduate Student Master's Projects

Growth and innovation are key drivers to a company’s long-term success. Creativity (creative thinking) is a necessary condition for innovation. Supervisors and managers who are able to build a positive work environment that enables creative and innovative behavior have a competitive advantage. This Master's project focuses on the development of an in-company leadership curriculum to provide leaders and supervisor with theoretical background and a “ toolbox ” to develop their own and their team’s innovative and creative behavior. A pilot version of curriculum was well received and validated the need to gain more understanding on the topic of creativity ...


Social Crm Applications And Impact In Small Businesses, Levi Bridge 2017 Liberty University

Social Crm Applications And Impact In Small Businesses, Levi Bridge

Doctoral Dissertations and Projects

The present study explored the effect social customer relationship management (CRM) on. Small businesses typically have limited resources and thus use an informal CRM system causing them to not realize the full sales potential or customer engagement that could occur. The qualitative study consisted of 10 small businesses that utilize social media to engage with customers. The agency theory and resource based view served as the theoretical foundation for the study. One-on-one interviews were conducted with the employee responsible for managing the social media content. From the interviews, three themes emerged that are critical for social CRM success: visibility, interactivity ...


A Quantitative Examination Of The Relationship Between Perceived Job Satisfaction And Organizational Commitment In Small Business Employees In The Lynchburg Metropolitan Statistical Area, Tammy Brown 2017 Liberty University

A Quantitative Examination Of The Relationship Between Perceived Job Satisfaction And Organizational Commitment In Small Business Employees In The Lynchburg Metropolitan Statistical Area, Tammy Brown

Doctoral Dissertations and Projects

The Lynchburg Metropolitan Statistical Area (MSA) has an average turnover that exceeds the national and regional average. Organizational turnover unfavorably influences productivity and has the potential to adversely affect, not only the Lynchburg MSA, but also the regional, state, and national economy. This quantitative non-experimental, correlational research examined the relationship between perceived job satisfaction and organizational commitment in the Lynchburg MSA. The results of this research supports earlier research and demonstrated a statistically significant positive relationship existed between perceived job satisfaction and organizational commitment in small business employees in the Lynchburg MSA. The results may serve as beneficial to small ...


Senior Business Seminar Proposal, Alex C. McGrainer 2017 University of Rhode Island

Senior Business Seminar Proposal, Alex C. Mcgrainer

Senior Honors Projects

How could a single idea increase the value of a university’s college of business? My project aims to do this through the successful implementation of a single class. It addresses some of the most important factors that current and prospective students should consider while they undergo their college searches, such as the post-graduation employment rate and starting salary across majors of interest.

My inspiration for the topic came from students struggling to find a job. I realized that every year around March, they would begin to suffer due to the self-inflicted pressure of being unemployed after commencement. I immediately ...


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