The Interaction Between Spending Policies And Asset Allocation For College And University Endowment, 2023 Bryant University
The Interaction Between Spending Policies And Asset Allocation For College And University Endowment, Ryan Erickson
Honors Projects in Finance
The analysis revealed better combinations of asset allocation and spending policy for college and university endowments that efficiently balance the desirable outcomes of stable spending in real terms against maintaining the purchasing power of the endowment over time (intergenerational equity). Using the variability and correlation of historical asset class returns, we created a forward-looking, projection-based, multivariate Monte Carlo simulation of individual asset class returns. The simulation incorporates the relationships between inflation and asset class returns, and the relationships among asset class returns. The projected time series of asset class returns produced a time series of endowment portfolio returns given an …
Effects Of Disclosing Discount Code Commissions On Perceived Influencer Sincerity And Attitude Toward Discount Code Use, 2023 Business School, Chung-Ang University, 84 Heukseok-ro, Dongjak-gu, Seoul, Korea
Effects Of Disclosing Discount Code Commissions On Perceived Influencer Sincerity And Attitude Toward Discount Code Use, Mira Lee, Taehee Park
Asia Marketing Journal
The purpose of this study is to examine the effects of disclosing sales commissions pertaining to an influencer discount code on perceived sincerity of an influencer and attitude toward using the discount code. In the first study, consumers participated in a two-cell (commission disclosure: absent vs. present) between-subjects experimental design. In the second study, consumers participated in a two (commission disclosure: absent vs. present) by two (discount level: low vs. high) between-subjects experimental design. The findings of Study 1 demonstrate that the sales commission disclosure pertaining to discount codes results in a higher perceived sincerity of the influencer. Results of …
Competing For Innovation: A Case Study Of Knoxville And Similar Metropolitan Areas, 2023 University of Tennessee, Knoxville
Competing For Innovation: A Case Study Of Knoxville And Similar Metropolitan Areas, Lucille G. Marret
Baker Scholar Projects
Knoxville competes with other mid-sized metropolitan areas for economic development and business attraction at the national level. Cities such as Greenville, SC, Huntsville, AL, and Ann Arbor, MI have similar resources and attributes to Knoxville, yet they are consistently surpassing Knoxville in business attraction and expansion. It is necessary for policy makers to understand what factors are contributing to underperformance in order to better support Knoxville’s efforts to create an innovation fund. Comparing available assets and access to funding for each MSA reveals that Knoxville has the necessary resources through the University of Tennessee and Oak Ridge National Laboratory to …
From Espresso To Frappuccino: Analyzing Starbucks' Business Plan For Entering The Italian Market, 2023 University of Arkansas, Fayetteville
From Espresso To Frappuccino: Analyzing Starbucks' Business Plan For Entering The Italian Market, Cameron Demott
Marketing Undergraduate Honors Theses
Starbucks is a multinational coffeehouse chain founded in Seattle, Washington in 1971 (Starbucks, 2023). The company has become one of the world's most recognizable brands, with over 30,000 locations in 78 countries worldwide (Starbucks, 2023). The coffee house has a reputation for providing high-quality coffee, great customer service, and a unique in-store experience. Americans view Starbucks as the golden standard for coffee shops and admire the brand for its success. After establishing a strong presence in the market in the United States, Starbucks decided to go global. In 1996, the chain opened its first store overseas in Japan and then …
Grassroots Lawn Services Business Plan, 2023 University of Arkansas, Fayetteville
Grassroots Lawn Services Business Plan, Logan Walden
Management Undergraduate Honors Theses
The objective of this thesis is to show how a lawn-care company can be profitable in North-West Arkansas. Grassroots uses a group of service-partners who are trained to provide professional and consistent lawn care services to customers. Grassroots Lawn Services offers different service levels to meet the changing needs of their customers. The goal is to make it easier for customers to access lawn care services without dealing with the high cost and competitive scheduling of traditional single-provider lawn services.
Impact Of Tourism In Developing Nations, 2023 University of Arkansas, Fayetteville
Impact Of Tourism In Developing Nations, Thomas Consolino
Supply Chain Management Undergraduate Honors Theses
Belize, a small country located in Central America, thrives on tourism. The industry makes up 15% of the country’s GDP and employs roughly 40% of Belize’s population. However, the majority of tourism takes place in only a few Belizean towns, causing the economies of the other towns to not benefit from the industry. One of the towns lacking tourism is called Dangriga. Although Dangriga is on the coast and is known as the “Culture Capital of Belize”, not many tourists make is stop in or even know of Dangriga. One of the main reasons for this is the lack of …
Effects Of Difference Age And Information Searching Level On Attitudes Toward Innovative Product, 2023 College of Business, Dankook University
Effects Of Difference Age And Information Searching Level On Attitudes Toward Innovative Product, Sinae Lee, Dongwon Min
Asia Marketing Journal
Innovation is no longer the purview of high-tech industries; it is blossoming in the home appliances and cosmetics sectors. However, consumers’ anxiety about the risk of new products prevents them from reaping the benefits of innovation. This anxiety is driven by customer’s lack of prior information on new products. This study examines how difference age between the chronological age of consumers and their cognitive age affects consumers’ willingness to search for information on innovative products, leading to reduced new-product anxiety. According to a survey of participants who actually bought an innovative product, we found that participants searched for more information …
How Are The Firms’ Innovative Activities And Credit Rating Signals Received In The Market?, 2023 Korea University Business School, Korea University, Seoul, Korea
How Are The Firms’ Innovative Activities And Credit Rating Signals Received In The Market?, Jeongbin Whang
Asia Marketing Journal
Firm innovativeness and financing capacity are critical signals to stakeholders as they are key drivers of firm performance and competitiveness and indicate the firm's ability to fund its operations and growth initiatives. Based on signaling theory, this study investigates the signaling effect of a firm's innovativeness and creditworthiness and examines its signaling effectiveness. Using Korean innovation data and Korea Investors Service financial data for nine years, the findings indicate that a firm's technological innovation has a negative impact on its credit ratings, while non-technological innovation has a positive impact. Furthermore, a firm's credit ratings positively impact its performance. The current …
Attribute Resemblance And Preference For Products: Moderating Effect Of Attribute Familiarity, 2023 Korea University Business School, Seoul, Korea
Attribute Resemblance And Preference For Products: Moderating Effect Of Attribute Familiarity, Kwanho Suk
Asia Marketing Journal
This research examines how consumer preferences for products are affected by attribute resemblance, which refers to the degree to which a product is similar with other products that are being evaluated together. It is expected that the influence of attribute resemblance on attitude and choice is moderated by attribute familiarity, which is tested in three empirical studies. Studies 1 and 2 examine the effects on the attitude toward the product and show that the positive influence of attribute resemblance on attitude is stronger when attribute are less (vs. more) familiar. Study 3 tests the effects on choice for which attribute …
Editorial: Together With The Asia Marketing Journal, 2023 Soongsil Univeristy, Seoul, Korea
Editorial: Together With The Asia Marketing Journal, Jaewon Yoo, Woo Jin Choi, Minki Kim
Asia Marketing Journal
No abstract provided.
High-Risk Wildlife Strike Regions: An In-Depth Visual Representation Of Wildlife Strikes At And Around Part 139 Airports In Florida., 2023 Embry Riddle Aeronautical University
High-Risk Wildlife Strike Regions: An In-Depth Visual Representation Of Wildlife Strikes At And Around Part 139 Airports In Florida., Luke P. Ochs, Flavio A. C. Mendonca Ph.D.
Beyond: Undergraduate Research Journal
Wildlife strikes with aircraft have been and continue to be a problem in the aviation industry costing millions of dollars in both damage and delays. This study used the geoprocessing information system ArcGIS to depict wildlife strikes at Florida’s 26 Part 139 Airports from 2012 to 2021. Importing reports from the National Wildlife Strike Database into ArcGIS, this study used symbology and geoprocessing tools to create a color/ size gradient that depicts the risk (number of damaging strikes out of known strikes) at each airport. Using an interactive map with ArcGIS Online viewers can observe then select each airports vector …
Blockholder Mutual Fund Participation In Private In-House Meetings, 2023 Chapman University
Blockholder Mutual Fund Participation In Private In-House Meetings, Robert Bowen, Shantanu Dutta, Songlian Tang, Pengcheng Zhu
Accounting Faculty Articles and Research
The Shenzhen Stock Exchange (SZSE) in China is unique worldwide in requiring disclosure of the timing, participants, and selected content of private in-house meetings between firm managers and outsider investors. We investigate whether these private meetings benefit hosting firms and their major outside institutional investors—blockholder mutual funds (i.e., funds with ownership ≥5%). Using a large data set of SZSE firms, we find that blockholder mutual funds have more access to private in-house meetings, and top management is more likely to be present, especially when a meeting is associated with negative news. Furthermore, when blockholder mutual funds attend negative-news meetings with …
Examining The Effectiveness Of Marketing Practices Of A Nonprofit Institution Of Higher Education: Internal Service Provider, 2023 Georgia College & State University, Department of Marketing, Georgia
Examining The Effectiveness Of Marketing Practices Of A Nonprofit Institution Of Higher Education: Internal Service Provider, Doreen E. Sams, Mary Kay Rickard, Kendra K. Evans
Atlantic Marketing Journal
Abstract - Quality education is the sum of Institutions of Higher Education’s (IHE) parts, including classroom instruction and internal services, that are key to a student’s success during and after college. The purpose of this study is to address an understudied sector in the nonprofit marketing literature (i.e., Institutions of Higher Education internal service providers). The current study extends Dakouan et al. (2019) work by examining the marketing efforts of an IHE’s career services center’s effectiveness in creating awareness and increasing attendance at career events. The study focuses on outbound marketing strategies addressing the research question “to what extent are …
Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, 2023 Towson University
Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, Sabrina Viscomi
Atlantic Marketing Journal
The business landscape has shifted from simply delivering quality products and services to creating shared value. It does this by fulfilling consumers’ deeper needs and meeting their increasingly high expectations. Brand transgressions inhibit organizations’ ability to meet consumers’ demands, complicating the consumer-brand relationship. As a result, brands are often unprepared to deal with the consequences of transgressions, which can be costly. The purpose of this research is to explore the influence of prior consumer-brand relationships on the organizational outcomes of brand transgressions through the lens of social contract theory. This systematic review synthesizes 39 articles to derive five analytical themes: …
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, 2023 Appalachian State University
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows
Atlantic Marketing Journal
When performing survey research it is normal to collect descriptive information such as income, gender, highest education attainment, and others. This information is used to categorize the collected research responses into groups. This nominal or ordinal data may also be used to find patterns in the collected data and suggest relationships. As an exploratory research method, it can suggest future research possibilities to confirm these relationships. This paper introduces the use of Correspondence Analysis (CA) as a research technique to suggest possible relationships using nominal or ordinal data, using collected research from a survey performed to measure tourist preferences in …
Happy Campers Or Unhappy Prisoners: How Materialism Punishes Us In Lockdown Times, 2023 Northern Kentucky University
Happy Campers Or Unhappy Prisoners: How Materialism Punishes Us In Lockdown Times, Banwari Mittal
Atlantic Marketing Journal
COVID-19 and the resulting lockdowns created an unprecedented upheaval in consumers’ daily lives and lifestyles. The purpose of this research was to understand the psychological experience of life under lockdowns and the role of individual difference variables in that experience. Using survey data from U.S. consumers, the research identified two opposite feelings, coexisting: happy camper feeling or unhappy prisoner feeling. Younger, lower income, and less educated consumers felt more like prisoners than campers. Ability to maintain life as usual, and positive pre-pandemic life conditions (health, social network, and job satisfaction) led to happy camper feelings. In contrast, pre-pandemic materialism led …
Railroads And First Responders: A Gis Link, 2023 Louisville & Indiana Railroad
Railroads And First Responders: A Gis Link, Jeremy Kramer
Purdue Road School
The Louisville & Indiana Railroad (L&I) was awarded a $300,000 Consolidated Rail and Safety Improvements Program (CRISI) Grant to develop a geographic information mobile application linking L&I dispatch and first responders to aid communication and response during railroad incidents. This is an important development in promoting safety at rail-highway intersections.
The Dedicated Truck To Take You To The Train Station: A Case Study On Ram's Marketing Strategy Through The Hit Series, Yellowstone, 2023 California Polytechnic State University, San Luis Obispo
The Dedicated Truck To Take You To The Train Station: A Case Study On Ram's Marketing Strategy Through The Hit Series, Yellowstone, Hailey Keidel
Experience Industry Management
A company’s marketing strategy is crucial to said company’s success and expansion throughout its lifecycle. When looking at the automotive industry and its marketing standards, RAM is taking a step beyond with its partnership with Yellowstone. The purpose of this study was to analyze RAM’s marketing strategy in the Paramount series, Yellowstone. A case study was conducted on RAM through a tool created by the researcher with data collected from RAM’s core site, Yellowstone’s core site, and a variety of news and statistic outlets. The results of this study determined that RAM’s marketing strategy is highly successful in connection with …
Shaping Millennials’ Attitudes Towards Luxury Brands In International Cities: The Case Of Abu Dhabi, 2023 Beirut Arab University
Shaping Millennials’ Attitudes Towards Luxury Brands In International Cities: The Case Of Abu Dhabi, Zeina Mazloum
BAU Journal - Society, Culture and Human Behavior
This study aims to investigate the impact of two intrinsic motives (perceived self-identity and perceived self- status) and two other extrinsic motives (celebrities and social media presence) on millennials' attitudes towards luxury brands; ultimately reflecting on their buying intention. Illustrated through a conceptual framework model, results reveal that intrinsic motives strongly influence millennials' attitudes while extrinsic motives slightly influence their attitudes towards luxury brands; both resulting in molding millennials' buying intention correspondingly.
Design Power And Potential Future Of Global Organization Of Life, 2023 University of Texas - Rio Grande Valley
Design Power And Potential Future Of Global Organization Of Life, A. Fuat Fırat
Markets, Globalization & Development Review
In this essay I propose a definition of design to address its potential role in largely determining power relations in the future. Some foundational discussion of wealth, culturally constructed differently in different historical times, trends of corporatization in the contemporary world, and the birth of control society is presented to help understand the possibilities and difficulties of building future organizations of life. I invite discussions and dialogues to widen and deepen the concept of design power.