Kalamazoo Wings Student Participation Campaign, 2017 Western Michigan University
Kalamazoo Wings Student Participation Campaign, Kelly Hughes
This public relations campaign is to increase participation of Western Michigan University students at Kalamazoo Wings hockey games. The *millennial audience represents 25-30% of many professional sports teams’ overall revenue base (Fisher 2015). Western Michigan University students have low participation at Kalamazoo Wings hockey games since they do not even make up 1% of the fans that attend Kalamazoo Wings games. The campaign goal is to increase participation of Western Michigan University students at Kalamazoo Wings hockey games by 25% by May 2018. *Millennial: A person reaching young adulthood in the early 21st century.
My research has indicated that the ...
Treat Transparency, 2017 Western Michigan University
Treat Transparency, Amanda Van Giesen
Snacking is Growing at an Alarming Rate
As modern lifestyles change, and consumers grow ever busier, snacking is becoming a more important part of the traditional consumer’s schedule. According to Nielsen, global consumers spent roughly $374 billion dollars on snack foods between the years of 2014 and 2015 (Nielsen, 2014).
With college students potentially becoming customers as they begin to make their own purchase decisions, an analysis of this group and their relationships with snacks is key for manufacturers. According to my study, 73.5% of survey respondents indicated that they have consumed seven or more snacks ...
Rapid Prototyping A School-Based Health Program In The Developing World, 2017 California Polytechnic State University - San Luis Obispo
Rapid Prototyping A School-Based Health Program In The Developing World, David Levine, William W. Riggs, Kelsey Steffen
William W. Riggs
Airline Quality Rating 2017, 2017 Embry-Riddle Aeronautical University
Airline Quality Rating 2017, Brent D. Bowen, Dean E. Headley
Airline Quality Rating Report
The results of the 27th annual national Airline Quality Rating (AQR). The most comprehensive study of the performance quality of the 12 largest airlines in the United States, the AQR is conducted by researchers at the W. Frank Barton School of Business at Wichita State University and Embry-Riddle Aeronautical University’s Prescott, Ariz., campus. Airline performance, as presented by AQR researchers, encompasses a multifactor look at the overall quality of the airlines. It includes on-time performance, denied boardings, mishandled baggage and customer complaints. AQR is the longest running and most established measure of airline quality. AQR researchers use a combination ...
Selecting An Alternative National Banking System Against Fractional Reserve Free Banking: The Greatest Modern Fraud?, Josiah J. Bardy
Senior Honors Theses
This paper serves as a compilation and analysis of different banking systems with an emphasis on fractional reserve free banking. Contemporary academic literature has debated fractional reserve banking with revisited scrutiny since the 2007–2009 financial crisis. The Austrian School, drawing conclusions from the Austrian business cycle theory, blames central banking for boom-bust economics. One proposed solution, fractional reserve free banking, eliminates the central bank’s control for a purer form of fractional reserve practice; however, this system may be inherently fraudulent and unethical. After completing an economic analysis of the western world’s banking system, this paper then explores ...
Continuing Development Of An All Payer Health Care System In Maryland, 2017 Marshall University
Continuing Development Of An All Payer Health Care System In Maryland, David P. Paul Iii, Taeko Matsumoto, Alberto Coustasse, Lama Mohammed Bakhamis, Mary Lynn Harshbarger
Alberto Coustasse, DrPH, MD, MBA, MPH
The state of Maryland, in collaboration with the Centers for Medicare and Medicaid, developed the first all-payer system model in the U.S. in 1971, and some 35 years later in response to financial pressures, modernized this program. The focus of the modernized program was to improve overall per capita expenditure, quality of care, and the outcome of Marylanders’ health.
This study showed positive change in moving its healthcare delivery model from volume-driven care to value-driven coordinated care. Maryland hospitals have changed their mindsets to achieve the Triple Aim of cost reduction, health improvement, and quality of care improvement for ...
Equity And Community-Based Health Insurance: How Does Insurance Coverage Affect Health Seeking Behavior Among Disadvantaged Groups In India?, Hazel Hering
Independent Study Project (ISP) Collection
The objective of this study is to examine how Community-Based Health Insurance (CBHI) can promote equity by improving health seeking behavior across gender and geography. Using a CBHI scheme from the Self-Employed Women’s Association (SEWA) as a case study, trends in claims filed between October 2016 and March 2017 are compared to the distribution of memberships in order to investigate whether health insurance coverage positively impacts health seeking behavior among disadvantaged groups, and what barriers to access exist when the burden of medical costs are reduced. This study concludes that the number of male and female claims in the ...
The Relationship Between Transformational Leadership Style And Employees’ Perception Of Leadership Success In Higher Education, Tatrabian Jackson
Doctoral Dissertations and Projects
The problem addressed examined whether two merged academic institutions was successful in implementing a transformational leadership style within the united organization. Successful leadership cannot be limited to the perception of only the leader, but must include the perceptions of the follower as well. The focus of this study was to investigate the relationship between transformational leadership style and the employee’s perception of leadership success. This research study provides the opportunity to advance the fields of organizational change, management, and academics by examining the success of transformational leadership through the perception of the employees in higher education as it related ...
Economic Growth Under Weak And Strong Sustainability Scenarios, 2017 Boise State University
Economic Growth Under Weak And Strong Sustainability Scenarios, Sean Ippolito
McNair Scholars Research Journal
Romer (1990) introduced endogenous growth by placing emphasis on human capital as a major driver of innovation. Barbier (1999) expanded this framework to include a single exhaustible resource, natural capital. These developments added to the discussion of economic growth, innovation, and the production process. This project extends Romer and Barbier’s endogenous growth framework to include natural resource utilization in the consumption function in order to open the discussion to weak and strong sustainability. This project compares the growth rates, steady state, and dynamics across these models so that we more effectively capture non-linearities and feedback loops. Finally, we explore ...
Foreign Business Entrepreneurship In Cape Town: How To Start A Business - Stories Of 6 Cape Town Based Immigrants, Aleksandra Bogoevska
Independent Study Project (ISP) Collection
South Africa has become a shelter for immigrants from all over the world (Wilkinson, 2015). Combined with its internationally recognized economy, it is a tempting location for foreigners to establish a business (“Starting a Business in South Africa as a Foreigner – A Complete Guide”, n.d.). With this in mind, the intent of this study is twofold. First, this project aims at analyzing how foreigners establish businesses in Cape Town. Its objective is to trace the entrepreneurial process from the initial stages to its recent development. Second, it aims at outlining their experiences in Cape Town, thus serve as a ...
Attentiveness On Airline Quality As Viewed By The Domestic Consumer, 2017 Embry-Riddle Aeronautical University
Attentiveness On Airline Quality As Viewed By The Domestic Consumer, Brent D. Bowen, Erin Bowen, Dean E. Headley, Mary Fink, Madeline S. Kuhn
This study examines the relationship between the quantitative model of the Airline Quality Rating (AQR), and the qualitative model of the Airline Passenger Survey (APS). Operational performance of the U.S. airline industry has been monitored for the past 27 years by the Airline Quality Rating, and qualitative performance has been monitored for the past 6 years by the Airline Passenger Survey. The AQR provides consumers and aviation industry professionals a means to compare performance quality among U.S. airlines using objective, performancebased data. No other airline study in the country is based on performance measures. The APS was added ...
Airline Quality Research: A Student’S Perspective, 2017 Embry-Riddle Aeronautical University
Airline Quality Research: A Student’S Perspective, Madeline S. Kuhn
Discovery Day - Prescott
This study examines the relationship between the Airline Quality Rating (AQR) and the Airline Passenger Survey (APS) from an undergraduate student’s perspective, as well as how conducting undergraduate research has influenced the student researcher. Operational performance of the U.S. airline industry has been monitored for the past 27 years by a quantitative model of metrics known as the Airline Quality Rating. These metrics include on-time flights, denied boarding, mishandled baggage, and customer complaints. As the nation’s most comprehensive study of airline performance and quality, the National Airline Quality Rating (http://airlinequalityrating.com) sets the industry standard, providing ...
Airline Quality Research: A Student's Perspective, 2017 Embry-Riddle Aeronautical University
Airline Quality Research: A Student's Perspective, Brent D. Bowen, Erin Bowen, Dean E. Headley, Mary Fink, Madeline S. Kuhn
This study examines the relationship between the Airline Quality Rating (AQR) and the Airline Passenger Survey (APS) from an undergraduate student’s perspective, as well as how conducting undergraduate research has influenced the student researcher. Operational performance of the U. S. airline industry has been monitored for the past 27 years by a quantitative model of metrics known as the Airline Quality Rating. These metrics include on - time flights, denied boardings, mishandled baggage, and customer complaints. As the nation’s most comprehensive study of airline performance and quality, the National Airline Quality Rating (http : //airlinequalityrating . com) sets an industry standard ...
The Effectiveness Of A Customer Loyalty Program Within A Small College Retail Store, 2017 Olivet Nazarene University
The Effectiveness Of A Customer Loyalty Program Within A Small College Retail Store, Nikos S. Kellepouris
Scholar Week 2016 - present
Ethical Leadership Colloquium
Members of the Ed.D. Class of 2016-17, Cohort XII
The Trends In Dtca And Effects Of Dtca By Pharmaceutical Firms In The United States, 2017 Marshall University
The Trends In Dtca And Effects Of Dtca By Pharmaceutical Firms In The United States, Sathorn Preechavuthinant, William K. Willis Drph, Alberto Coustasse Drph, Md, Mba
Management Faculty Research
The Direct-to-Consumer Advertising (DTCA) of pharmaceutical firms has been defined as an attempt of pharmaceutical companies to advertise products directly to patients (comsumers). Pharmaceutical DTCA has been criticized due to its inappropriateness and some urged the need to strengthen regulations. The DTCA has an impact on the public from both a benefit and harm concern. The purpose of this study is to investigate the current trend of pharmaceutical DTCA in the US and its effect on patients, physicians, and drug utilization. The methodology used in the research is literature review and semi-structured interview. The pharmaceutical DTCA showed reduction in total ...
Governance By Contract: The Implications For Corporate Bylaws, 2017 University of Pennsylvania Law School
Governance By Contract: The Implications For Corporate Bylaws, Jill E. Fisch
Boards and shareholders are increasing using charter and bylaw provisions to customize their corporate governance. Recent examples include forum selection bylaws, majority voting bylaws and advance notice bylaws. Relying on the contractual conception of the corporation, Delaware courts have accorded substantial deference to board-adopted bylaw provisions, even those that limit shareholder rights.
This Article challenges the rationale for deference under the contractual approach. With respect to corporate bylaws, the Article demonstrates that shareholder power to adopt and amend the bylaws is, under Delaware law, more limited than the board’s power to do so. As a result, shareholders cannot effectively ...
Cross Cultural Study Of Food And Cpg Products In A New Market: Case Study In The United States Vs Thailand, 2017 Western Michigan University
Cross Cultural Study Of Food And Cpg Products In A New Market: Case Study In The United States Vs Thailand, Mariel Dehn
This study examines whether there are differences in consumers’ shopping behavior due to cultural orientation. The study uses comparing samples of American and Thai culture on two occasions. Theory suggests that these two cultural groups have dramatically different shopping practices. Thai, raised in a collectivist society that values price consciousness and sophistication in money handling, differ from Americans raised in an individualist society that traditionally do not have the same values (Ackerman and Tellis 2001).
We argue that differences in culture provide the most likely explanation for the differences in prices between the two types of super markets. The overall ...
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, 2017 Marshall University
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander
Atlantic Marketing Journal
This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.
Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories, 2017 Coastal Carolina University
Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories, Mark Mitchell, Gregory Turner, Robert Montgomery, Mark Hartley
Atlantic Marketing Journal
Business educators are challenged daily to provide fresh ideas in the classroom and to use new methods to stimulate active learning. One option is to use manufacturing plant tours, company museums, and company visitor centers to supplement traditional classroom activities. This manuscript details this growing type of tourism (known as Consumer Experience Tourism) and identifies the product categories of greatest interest to today’s students in Business and Economics. Business educators are encouraged to more fully embrace this under-utilized resource to promote active student learning and to select those destinations of greatest interest to their particular student audiences.
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, 2017 North Carolina Central University
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette Lynne Bonaparte
Atlantic Marketing Journal
Health literacy includes not only literacy and numeracy, but areas related to an individual's ability to critically review and process health information in such a way that leads to improved health behavior and outcomes. The level of health literacy attained by a particular target audience is an important consideration for marketers of pharmaceutical products as it impacts both the message and the media selected for product promotion. Additionally, the degree to which health literacy levels impact medication adherence should be a consideration for those that market pharmaceutical products.