Women's Evening Wear Clothing Line, 2024 Lindenwood University
The Effect Of Contemporary Art On Fashion In Generation Z, 2024 University of Arkansas, Fayetteville
The Effect Of Contemporary Art On Fashion In Generation Z, Hayden Dewey, Hayden Claire Dewey
Apparel Merchandising and Product Development Undergraduate Honors Theses
This creative project takes a closer look at the dynamic relationship between Contemporary Art and fashion within the context of Generation Z. There is a noticeable influence Contemporary Art has on the fashion choices Generation Z makes, but a gap exists in scholarly exploration of this topic. This study aims to bridge this gap and investigate further the multifaceted influences of Contemporary Art on the fashion preferences and trends among Generation Z, mainly their preference for maximalism within their clothing choices.
Throughout this project, an analysis of Generation Z’s distinct attitudes towards fashion and art takes place, emphasizing their draw …
Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, 2024 University of Arkansas, Fayetteville
Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford
Apparel Merchandising and Product Development Undergraduate Honors Theses
The buying and selling of goods online (e-commerce) has grown significantly in recent years and will continue to grow (Grand View Research, 2023). E-commerce platforms serve as an alternative environment to brick-and-mortar stores, providing customers with the opportunity to make impulse purchases. Due to this, it is important to understand the reasons why people make impulse purchases online. The purpose of this study was to examine the driving factors behind impulse purchase patterns within e-commerce platforms. Using the stimulus-organism-response theory, this study examined the impact of consumer characteristics and external stimulus on consumer’s impulse purchase behavior. In particular, the study …
Mechelle’S Bridal Palace Business Plan, 2024 Lindenwood University
Mechelle’S Bridal Palace Business Plan, Lakendra Montgomery
Theses
This project aims to develop a comprehensive business plan for a one-of-a-kind bridal store called Mechelle's Bridal Palace, which offers an innovative and unique bridal shopping experience. The plan goes beyond the traditional bridal store concept and includes a café, which will provide customers with additional relaxation and convenience. This business plan focuses on redefining the traditional bridal shopping experience and making it more enjoyable for customers. Moreover, this project aims to address the issue of diversity, representation, and inclusion in bridal fashion. The bridal industry has historically been exclusive, and it aims to address this by creating a more …
Lululemon Strategic Audit, 2024 University of Nebraska-Lincoln
Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman
Honors Theses
This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.
In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …
Fast Fashion: Ethical Dilemmas And Suggestions For Change, 2024 University of Arkansas, Fayetteville
Fast Fashion: Ethical Dilemmas And Suggestions For Change, Rachel Walden
Marketing Undergraduate Honors Theses
The fast fashion industry has grown immensely over the last decade, quickly capturing a large segment of the fashion industry as a whole. This industry is defined by a highly responsive and extremely cost-focused supply chain, allowing the curation of trendy and low-cost garments. These garments, while appealing to consumers for the stylish and affordability, are of poor quality and have short lifetime. The fast fashion model gives rise to serious environmental and social consequences, often contributing to high levels of air and water pollution, increased landfill waste, and unethical labor practices. The aim of this paper is to describe …
Genocide Dressed In Jeans: Does Sharing A Narrative About The Uyghur Population Alter Opinions About Fast Fashion, 2024 University of Arkansas, Fayetteville
Genocide Dressed In Jeans: Does Sharing A Narrative About The Uyghur Population Alter Opinions About Fast Fashion, Danya Radhi
Marketing Undergraduate Honors Theses
One of the most cherished traditions on our University of Arkansas campus is the etching of names onto Senior Walk each year. On any given day, thousands of students stroll across these beautiful sidewalks as they venture to and from class. Dressed in the latest fashions from iconic brands such as Zara, H&M, and Nike, these students are far removed from the tragedy that has befallen the Uyghur population living in the Xinjiang province, 6,914 miles away. Evidence has been mounting that the Uyghur population has been suffering through massive displacement, forced labor camps, and atrocities that we cannot even …
Confidence In Personal Style: A Self-Empowered Path Toward Sustainable Clothing Consumption?, 2024 University of New Mexico - Main Campus
Confidence In Personal Style: A Self-Empowered Path Toward Sustainable Clothing Consumption?, Catherine A. Roster
Association of Marketing Theory and Practice Proceedings 2024
This study examined the impact of clothing style confidence on sustainable clothing behaviors. An Internet survey was conducted with a valid sample of 560 U.S. residents equally split by gender between the ages of 25 to 65 purchased from Prolific. Five sub-dimensions of the Clothing Style Confidence scale (i.e., style longevity, aesthetic perceptive ability, creativity, appearance importance, and authenticity) were predicted to positively influence four dependent variables: clothing care and maintenance, purchase of environmentally friendly apparel, likelihood of clothing rental, and interest in upcycled clothing. PLS-SEM was used for data analysis. For both males and females, higher style confidence was …
Head For Feminism, Body For Fashion: Fashion And Feminism, 2024 St. Mary's University
Head For Feminism, Body For Fashion: Fashion And Feminism, Madeline Emke
Honors Program Theses and Research Projects
Fashion and feminism have been connected for a couple of decades in the history of the United States. However, they are often looked at separately by historians. Many historians focus on the history and evolution of fashion while others research and analyze the feminist movements throughout the United States. The current state of the field for a focus on the relationship between feminism and fashion is minimal in regard to the United States. The focus lies on either fashion or feminism and not the relationship between the two. My thesis, however, focuses on the relationship between fashion and feminism and …
Consumers' Acceptance To Buy And Dispose Of Recycling Textile Products, 2024 American University in Cairo
Consumers' Acceptance To Buy And Dispose Of Recycling Textile Products, Roa Alsayed
Theses and Dissertations
The textile industry is the second most polluting worldwide, following food manufacturing. It is one of the industries that is rarely scrutinized in the Middle East and North Africa (MENA) region. This work analyzes the fashion industry from the perspective of consumer attitudes towards the purchase and disposal of clothing, and their behavior with regards to old garments. The study was conducted in Saudi Arabia and Egypt, two countries that achieved similar results in the fashion industry. The methodology is divided into three phases. First, the manuscript begins with a review of topics such as sustainability, consumer behavior in the …
The Threads That Shape Us: Fashioning A Sustainable Future From Silk, 2024 University of Minnesota Morris
The Threads That Shape Us: Fashioning A Sustainable Future From Silk, Bryne Croyle Johnson
Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal
Silk has been used for centuries as a natural fiber, but has declined in popularity due to synthetic alternatives. In this pop-science article style paper, the history, present, and possible futures of silk are discussed at a generally accessible level. Anthropology, Biology, Sociology, and Environmental Science are brought together to present a case for a renewed interest in silk as a sustainable fiber.
Optimizing Customer Experience In The Luxury Industry Through Ai Technologies. A Firm Perspective, 2024 Rennes School of Business
Optimizing Customer Experience In The Luxury Industry Through Ai Technologies. A Firm Perspective, Pradeep Kumar Ponnamma Divakaran, Louise Ivars
Association of Marketing Theory and Practice Proceedings 2024
The aim of this study is to examine the possible impact of artificial intelligence (AI) on enhancing customer experience throughout the customer purchasing process, specifically within the luxury sector. To achieve this objective, we carried out a qualitative investigation consisting of semi-structured interviews with experts in artificial intelligence and managers specializing in customer experience. The findings show that customer experience plays a significant role in luxury brands' ability to win customer loyalty. AI has the ability to improve customer experience by offering highly personalized services through the use of purchase forecasting and automatic customization. This allows luxury brands to provide …
Swipe, Shop, Signal: Exploring The Dynamics Of Status-Seeking And Mobile Engagement In The Luxury Market, 2024 Hult International Business School
Swipe, Shop, Signal: Exploring The Dynamics Of Status-Seeking And Mobile Engagement In The Luxury Market, Aaron C. Lawry, Niland Mortimer
Association of Marketing Theory and Practice Proceedings 2024
This paper explores the dynamics of luxury mobile experiences and focuses on status-seeking as a key driver of engagement. By synthesizing the luxury research and mobile commerce literature, the authors argue that fashion opinion leaders and younger consumers shown to exhibit status-seeking propensities and demonstrate high involvement with fashion and smartphones, which likely increases their adoption of luxury mobile apps. Therefore, five hypotheses were drawn from Vigneron and Johnson's (1999) prestige-seeking consumer behavior framework to develop a theoretical model and empirically test these assumptions. This model enabled the researchers to conceptualize and investigate the relationships between fashion opinion leadership, age, …
The Angel Wears Prada, The Devil Buys It On The Realreal: Expanding Trademark Rights Beyond The First Sale Doctrine, 2024 Pepperdine University
The Angel Wears Prada, The Devil Buys It On The Realreal: Expanding Trademark Rights Beyond The First Sale Doctrine, Junajoy Vinoya Frianeza
Pepperdine Law Review
Luxury brands derive their goodwill from the high-class exclusivity and first-rate quality signified in their trademarks. The Trademark Act of 1946, commonly known as the Lanham Act, grants trademark holders the right to control use of their mark. However, under common law, the first sale doctrine restricts trademark protection after holders authorize the initial sale of their trademarked product. Such limitation particularly jeopardizes the luxury industry as trademark holders ultimately bear the loss of goodwill when counterfeit luxury goods enter the market due to the negligence of resellers. This Comment illustrates how blockchain authentication offers all luxury industry participants—the brands, …
Worker's Rights, 2024 NEOMA Business School
Worker's Rights, Vijay Pereira, Daicy Vaz, Arup Varma
School of Business: Faculty Publications and Other Works
This chapter discusses the rights of workers. It focuses on Bangladesh, China, India, and Vietnam.
Will The Scarcity Of Ai-Designed Clothing Influence Consumers To Purchase?, 2024 Old Dominion University
Will The Scarcity Of Ai-Designed Clothing Influence Consumers To Purchase?, Choi Dooyoung, Ha Kyung Lee
STEMPS Faculty Publications
This study explores how perceived scarcity of AI-designed clothing influences purchase intention, mediated by perceived monetary value. Fashion involvement's moderating role is also examined. Participants (N = 311), sourced from Amazon Mechanical Turk, watched an AI clothing design video, and evaluated a jacket that is designed by AI. Responses on perceived scarcity, monetary value, purchase intentions, and fashion involvement were collected using Likert scales. Analyzing data with SPSS 28.0 and the PROCESS Macro Model 8 with 5,000 bootstrap samples suggested that although the scarcity of an AI-designed clothing alone may not significantly increase purchase intentions, fashion brands can leverage the …
The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, 2024 Illinois State University
The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, Christina Soyoung Song, Ji Young Lee, Dooyoung Choi
STEMPS Faculty Publications
This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value of intrinsic enjoyment is an indispensable mediator that affects their willingness to follow EAI’s advice. The study offers novel insights into the way that consumers’ characteristics of influencing others’ clothing consumption affect their shopping motivations to find adventure and stimulation, keep up with new fashion trends and products information, and their preference to patronize stores and interact with store staff on a personal …
Ai-Designed Clothing And Perceived Values: What Can Move Consumers' Minds With The Ai-Designed Clothing?, 2024 Old Dominion University
Ai-Designed Clothing And Perceived Values: What Can Move Consumers' Minds With The Ai-Designed Clothing?, Choi Dooyoung, Ha Kyung Lee
STEMPS Faculty Publications
This study investigates the perceived values of AI-designed clothing (quality, emotion, ease) and their impact on willingness to pay (WTP) and word-of-mouth (WOM), with the moderating effect of gender differences. A total of 314 respondents completed the survey via MTurk. Participants watched a video clip demonstrating how an AI system creates various clothing designs by altering garment elements (e.g., style, size). After watching the video clip, they were asked to answer a series of questions about the AI-designed clothing and themselves. The collected data were analyzed using AMOS 26.0. Results showed that, for male and female consumers, the quality value …
Ralph Lauren Strategic Analysis, 2023 University of Nebraska - Lincoln
Ralph Lauren Strategic Analysis, Baylee Christoffersen
Honors Theses
Ralph Lauren is an apparel company with ownership of many other well-known companies such as Polo Ralph Lauren and Polo Jeans Company. The company specializes in luxury items. Their business model focuses on providing top quality products that are timeless, authentic and inspirational. An analysis of their business strategy will discuss the influential factors on the industry and the company itself using a SWOT analysis. This will identify how Ralph Lauren approaches their opportunities and threats to the company as well as how they address their strengths and weaknesses. Porter’s Five Forces will also be used to determine how Ralph …
Becoming A Modern-Vintage Bride: Something Old, Vintage, Borrowed, And Blue, 2023 Lindenwood College
Becoming A Modern-Vintage Bride: Something Old, Vintage, Borrowed, And Blue, Lea Marie Chojnacki
Theses
This project is a guidebook, demonstrating how to create a vintage bridal ensemble for a modern-day bride. Vintage fashion and brides as 21st-century bridal wear consumers are investigated. Recommendations for shopping vintage fashion and the benefits of implementing vintage clothing and accessories into one’s wedding day are analyzed. Sourcing efforts using a vintage boutique and private collections are used to create a visual guidebook of four vintage bridal styles, including bohemian, classic, glamorous, and romantic, for a 21st-century bride. This guidebook demonstrates the ease of shopping vintage bridal wear, aiding the reader in becoming a successful modern-day vintage bride.