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Fashion And Sustainability: Consumption And Shared Responsibility, Jie Gao Fowler, Timothy Reisenwitz, Rongwei Chu 2022 Valdosta State University

Fashion And Sustainability: Consumption And Shared Responsibility, Jie Gao Fowler, Timothy Reisenwitz, Rongwei Chu

Atlantic Marketing Journal

Indulgence in fashion has been indispensable in modern societies, as it is a crucial device for self-image and identity construction. With the advanced technology and globalization of production, the fashion industry has skewed towards fast fashion, making the latest trends available to mass consumers at affordable prices. This research aims to examine how Chinese consumers perceive sustainable consumption in the context of fashion. We endeavor to explore the factors that influence the engagement of sustainable consumption. This study aims not to argue whether sustainable fashion should mobilize or replace the current fashion system but to provide evidence on consumers' perception …


Crisis Response In The Global Supply Chain Of The Fashion Industry, Caitlyn Arce 2022 Claremont Colleges

Crisis Response In The Global Supply Chain Of The Fashion Industry, Caitlyn Arce

CMC Senior Theses

The fast fashion industry has developed a supply chain that optimizes profits by manufacturing garments from developing countries at extremely low costs. With consumer preferences pressuring brands to produce new cheap trends and products at rapid speed, the brunt of the costs is placed in countries where managers, suppliers, and governments turn a blind eye for the sake of economic stability and development. In moments of crisis, key players have chosen to respond in ways that reflect their priorities and incentives. Brands have reflected in their decision-making the influence of consumer demand and sensitivity to media through the risk of …


The Effect Of Touch Simulation In Virtual Reality Shopping, Ha Kyung Lee, Namhee Yoon, Dooyoung Choi 2022 Old Dominion University

The Effect Of Touch Simulation In Virtual Reality Shopping, Ha Kyung Lee, Namhee Yoon, Dooyoung Choi

STEMPS Faculty Publications

This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are also explored. Participants wear a head-mounted display VR device (Oculus Go) in a controlled laboratory environment, and their VR store experience is recorded as data. All participants’ responses (n = 58) are analyzed using SPSS 20.0 for descriptive statistics, reliability analysis, exploratory factor analysis, and the Process macro model analysis. The results show that touch simulation …


Fast Fashion From A Buddhist Perspective, Elizabeth McLaughlin 2021 La Salle University

Fast Fashion From A Buddhist Perspective, Elizabeth Mclaughlin

HON499 projects

The connection between Buddhism and fast fashion is not immediately apparent, nor is it a particularly well-researched area. However, the topic of consumption underlies both topics, relating to each in markedly different ways. Buddhist precepts outline practices of mindful and sustainable consumption within limited means; fast fashion fosters consumption on a massive, global scale. The work of Ernst Friedrich Schumacher, a man with a career in economics that was aided by great concern for the survival and success of humankind, offers clarity to the conversation about Buddhism and fast fashion. He pioneered the field of Buddhist economics, which seeks to …


Current Issues In Fashion Retailing Tmd 532, Joanna Burkhardt 2021 University of Rhode Island

Current Issues In Fashion Retailing Tmd 532, Joanna Burkhardt

Library Impact Statements

No abstract provided.


Exploration Of Small Fashion Retailers' Green Efforts In Supply Chain Management And Their Coping Strategies During Covid-19, Madison Huskey 2021 University of Arkansas, Fayetteville

Exploration Of Small Fashion Retailers' Green Efforts In Supply Chain Management And Their Coping Strategies During Covid-19, Madison Huskey

Finance Undergraduate Honors Theses

The purpose of this paper is to explore the current business model of small fashion retailers and their green efforts in supply chain management based on the Six-R framework that consists of recycle, reuse, reduce, re-design, recovery, and remanufacture. This study also investigated the impact of COVID-19 on small fashion businesses. Qualitative data were gathered through in-depth interviews of owners/employees of four small fashion retailers that addressed sustainable supply chain management, customer segments, and challenges and barriers in green supply chain management, and the effects of COVID-19. Interview findings revealed that small fashion retailers are more likely to implement green …


Qualitative Research On Pant Fit: To Improve Plus-Size Fit In The Plus-Size Market, Lenora Brown 2021 Lindenwood University

Qualitative Research On Pant Fit: To Improve Plus-Size Fit In The Plus-Size Market, Lenora Brown

Theses

This study explored the plus􀂱size apparel fit and the satisfaction of the plus􀂱size women in the United States. According to researchers, there is a well-known gap for apparel grading when it comes to plus-size apparel. This study took a qualitative approach and used structured interviews and surveys with twenty plus-size women size 16 through 22 and ages ranging from 22 through 50 in the Midwest area. The results of the interviews and the survey indicate the plus-size woman is unsatisfied with the fit of their clothing, more specifically the fit of their pants. The results indicate there are many variants …


Nepalese Summer, Dikshya Upadhyay 2021 Lindenwood University

Nepalese Summer, Dikshya Upadhyay

Theses

No abstract provided.


Creating A Responsibly Made Product For A Handcrafted Business, Jordan Khusnulgatin 2021 Lindenwood University

Creating A Responsibly Made Product For A Handcrafted Business, Jordan Khusnulgatin

Theses

The purpose of this project is to build a small scale handcrafted product and business from scratch that incorporates sustainable practices. There are many factors that make up a business. For this project in particular, the main concern will be centered around all aspects of the product and customer experience, including finding a niche, the aesthetic, branding, packaging, pricing, sustainable practices, and creating a business plan. This project will follow the steps described above to discover a niche and the basis upon which this handmade business will be derived from, providing a physical example of what a thoroughly thought-out handcrafted …


Luxury Back In Vogue, Erwan RAMBOURG 2021 Singapore Management University

Luxury Back In Vogue, Erwan Rambourg

Asian Management Insights

Not just a rebound, it is set to flourish in the coming decade.


An Analysis On Engaging “Beauty Work”, Timothy Reisenwitz, Jie G. Fowler 2021 Valdosta State University

An Analysis On Engaging “Beauty Work”, Timothy Reisenwitz, Jie G. Fowler

Atlantic Marketing Journal

This study attempts to compare non-invasive cosmetic procedures consumers who use a high amount of information sources with those who use a low amount of information sources in the information search stage of the decision-making process. The findings indicate that patients who use more cosmetic procedures information sources have lower cognitive ages. Patients who use less information have a greater attitude toward social media advertising and the traditional advertising of cosmetic procedures. Finally, patients who use more cosmetic procedures information have greater increases in self-image after the procedure than those patients who use less information. The findings contribute to marketing …


The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley 2021 Augusta University

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley

Atlantic Marketing Journal

The Association to Advance Collegiate Schools of Business (AACSB) is clear about the worsening shortage of doctoral qualified faculty. It is the proposition of this paper that business schools should consider evaluating and perhaps reinvigorating recruitment strategies in both the short- and intermediate-term, as well as developing marketing management strategies that will help alleviate business faculty shortages in the long-term. Strategic marketing guidance is set forth in this paper with a focus on the development and institutionalization of managerial linkages between recruitment-retention connections. Our major premise is that leadership robustness is needed relative to the construction and implementation of strategic …


Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews 2021 Middle Tennessee State University

Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

The cosmetic industry is a multi-billion-dollar industry that has taken a financial hit in 2020 due to COVID-19. The drop in cosmetic usage leaves the industry in question for future consumer intention and behavior. Survey responses from 1,715 female students at a southeastern U.S. public university was obtained using Qualtrics. Results indicate significant differences in cosmetic usage; however, post-COVID predicted usage indicates that cosmetic usage will revert back to pre-COVID levels for eye, lip, and skin cosmetics. For face cosmetics, usage will still be slightly below pre-COVID levels. The most important cosmetic category was skincare, which had the highest levels …


Mediating Role Of Perceived Value On The Relationship Among Perceived Risks, Perceived Quality, And Purchase Intention Of Private Label Brands, Meenu Mathur, Sanjeevni Gangwani 2021 Institute of Management Studies, Sage University, Indore

Mediating Role Of Perceived Value On The Relationship Among Perceived Risks, Perceived Quality, And Purchase Intention Of Private Label Brands, Meenu Mathur, Sanjeevni Gangwani

International Journal of Applied Management and Technology

In the current competitive retail market, retailers constantly strive to deliver products to consumers at a better value. Consumers are becoming more price sensitive but still seeking quality products. A retailer can establish value with a brand. Consequently, retailers are introducing their own private label brands (PLBs), which also differentiate their products from competitors. The role of perceived value in the purchase behavior of PLBs and its relationship with quality and various risk dimensions has received scant consideration in the retailing literature. Our study suggests perceived value is a mediating part in associations amid perceived quality, perceived risks, and purchase …


Inditex's Esg Performance In A Global Financial Market, Sara Habig 2021 Bryant University

Inditex's Esg Performance In A Global Financial Market, Sara Habig

Honors Projects in Finance

Zara has become extremely popular as a global fashion enterprise and remains significantly profitable in the fashion industry. With a leading supply chain operation strategy, they have been a leading retailer for many decades. This empirical research study involves research and assessment of Inditex's ESG performance and evaluations based on ASSET4 data source's evaluations, using the Stata software. Results show that Inditex remains a strong competitor in the fast fashion industry when compared to its rivals within 4 different categorical markets: all sample firms in Spain, all global retailers, and all sample firms separated by continent. Inditex consistently outperformed their …


Appearance Discrimination: Lookism And The Cost To The American Woman, Alyssa Dana Dana Adomaitis, Rachel Raskin, Diana Saiki 2021 New York City College of Technology

Appearance Discrimination: Lookism And The Cost To The American Woman, Alyssa Dana Dana Adomaitis, Rachel Raskin, Diana Saiki

The Seneca Falls Dialogues Journal

Lookism, or ranking an individual based on attractiveness, is a prevalent employment prejudice. Research has shown that looks influence salaries, career growth and even hiring (Warhurst, van den Broek, Hall, & Nickson, 2009). Because it is difficult to prove, there is no legislation that specifically addresses lookism. The current economy gives employers a vast selection of job applicants and candidates for open positions and “beauty premiums” (individuals considered above average with pretty faces) may have a better chance at being hired. According to a Newsweek national survey (2010) of 202 human resource staff which revealed that corporate hiring managers indicated …


Apparel For Individuals With Limited Mobility, Ali Robbins 2021 Lindenwood University

Apparel For Individuals With Limited Mobility, Ali Robbins

Theses

This project is focused on designing and creating apparel that meets the unique medical needs of those with mobility limitations. A side focus of this project is on post-surgical apparel. The goal has been to create a complete base outfit that address a range of difficulties people with limitations on their mobility face. The apparel is designed to make self-dressing easier and reduce dressing difficulty for care givers.


Ruled By Venus, Audrey Marie Cathalifaud 2021 California Polytechnic University, San Luis Obispo

Ruled By Venus, Audrey Marie Cathalifaud

Marketing

The following report contains a plan for the creation of and marketing of my own brand, Ruled By Venus. The report describes plans for brand development, segmentation and targeting, competition research, positioning, and social media marketing. All of the clothes seen in this report were designed and sewed by me. My passion for creative, sustainable fashion is the foundation for this brand.


The Evolving Chinese Luxury Consumer, Rane XUE, Xiaolei GU 2021 Singapore Management University

The Evolving Chinese Luxury Consumer, Rane Xue, Xiaolei Gu

Perspectives@SMU

Chinese who travel frequently or have lived abroad will shape the perception and understanding of luxury consumption going forward


Victoria's Secret, Rachel M. Granger 2021 California Polytechnic State University, San Luis Obispo

Victoria's Secret, Rachel M. Granger

Journalism

Founded on June 12th, 1977 in San Francisco, CA by husband Roy Raymond and wife Gaye, Victoria's Secret has grown to become a renowned company in the fashion industry with a cult following for its lingerie, loungewear, activewear, and beauty products (Victoria's Secret, 2021).

Victoria's Secret aims to develop customer loyalty and an exceptional consumer experience through their high quality, sophisticated, and sexy products that appeal to every consumer's taste and budget with a variety of price points: bras from $19-$150, loungewear $29-$200, activewear from $20-100, and beauty products from $10- $21 (Victoria's Secret, 2021). Their products are designed "by …


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