How Diversity And Inclusion Affect Shopper Attitudes,
2021
Lindenwood University
How Diversity And Inclusion Affect Shopper Attitudes, Melissa Michelle Oliver
Theses
This paper analyzes the effects of consumer behavior in relation to diversity and inclusion in retail advertisements. The primary objective of diversity and inclusion initiatives is to have a workforce that closely resembles an organization’s target audience and the growing group of loyal customers the company wants to retain. Differences in age, race, gender, national origin and sexual orientation should be encouraged in advertisements to ensure optimal organizational performance. People who are different from one another in race, gender and other dimensions bring unique information and experiences to bear on the task at hand. By analyzing consumer behavior based off …
The Role Of Country Of Origin, Perceived Value, Trust, And Influencer Marketing In Determining Purchase Intention In Social Commerce,
2021
PhD Student, Department of Management, Faculty of Business Administration, Beirut Arab University, Beirut, Lebanon
The Role Of Country Of Origin, Perceived Value, Trust, And Influencer Marketing In Determining Purchase Intention In Social Commerce, Ali A. Abou Ali, Alaa A. Ali, Nehale Mostapha
BAU Journal - Society, Culture and Human Behavior
The paper aims to improve understanding about the causes why customers intend to purchase online through social media networks. The study examined factors affecting purchase intention namely: country of origin effect, trust, perceived value, and influencer marketing on the willingness of buyers to purchase clothes through social commerce. A questionnaire was established for data collection, and 400 forms were collected in Lebanon, and were analyzed using SEM to examine the relationships in the conceptual framework suggested. Results designated that country of origin, trust, and perceived value were three significant precursors of customers’ purchase intention in the context of social commerce. …
Business Of Learning Tmd/Sca 399,
2021
University of Rhode Island
Business Of Learning Tmd/Sca 399, Joanna Burkhardt
Library Impact Statements
No abstract provided.
Made In Bangladesh: The Unethical Treatment Of Sweatshop Workers,
2021
Kennesaw State University
Made In Bangladesh: The Unethical Treatment Of Sweatshop Workers, Samira Hossain
Emerging Writers
This article examines the treatment of sweatshops workers in Bangladesh, including causes of poor labor practices, and suggests solutions to improve practices.
Polluted Profit: Understanding The Managerial And Ethical Considerations Of Sustainability In The Fashion Industry,
2021
University of Pennsylvania
Polluted Profit: Understanding The Managerial And Ethical Considerations Of Sustainability In The Fashion Industry, Jackfille C. Pierre
Joseph Wharton Scholars
This paper investigates the managerial and ethical considerations of sustainability to better understand the magnitude of responsibility of a single actor, companies within the fashion industry, by answering two questions: can businesses within the fashion industry operate sustainably? If so, are they obligated to? Data was gathered on the internal and external factors of the industry through case studies of four companies to gather information on the ability of companies within the fashion industry to operate sustainability in relation to the Paris Accord 2C target. It was determined that companies in the fashion industry have a moderate-to-high capacity to reduce …
Appropriation Of Artisans' Intellectual Property In Fashion Design Accessories: Piracy Disguised As Giving Back?,
2021
SUNY Korea
Appropriation Of Artisans' Intellectual Property In Fashion Design Accessories: Piracy Disguised As Giving Back?, Clovia Hamilton
Technology & Society Faculty Publications
Creative industries are industries focused on the creation and exploitation of intellectual propert, including art, fashion design, and related creative services, such as advertisement and sales. During a trip to Burkina Faso in \Nest Africa, Keri Fosse was taught by an African woman how to wrap newborns with fabric in a manner that creates a strong bond and frees the mother's hands for other tasks. Burkina Faso has a craft culture and is known for its woven cotton and the textile art of Bogolan. Bogolan is a technique original to Mali and involves the tradition of dyeing threads with bright …
Bubox: Smart Textile Platform,
2021
Singapore Management University
Bubox: Smart Textile Platform, Jiameng (Sissy) Yan, Kuanfu (River) Lee
MSc in Innovation Capstone Projects
Analyzed the global textile market, apparel market and trends. Found that textile sourcing was a pain point. They proposed a solution called BUBOX which would provide a customized monthly swatch box to offer smarter strategies that would be in line with buyer requirements and leveraging data technology.
Driving Sustainable Change In The Fashion Industry,
2021
Long Island University
Driving Sustainable Change In The Fashion Industry, Christina Pasqualicchio
Undergraduate Honors College Theses 2016-
Climate change is a threat to global sustainable development and the fashion industry is one of the largest polluters in the world. This thesis explores how fast fashion and consumerism have contributed to an overabundance of clothing, an increase in greenhouse gases, fibers and fabrics that don’t disintegrate properly, and water pollution; all of which create negative environmental and social issues. Through detailing each of these problems, it can be seen that there needs to be internal changes within the fashion industry and external changes made by consumers. In order to create these changes, the fashion industry needs to adjust …
Bertha Palmer And Anna Wintour: How Does Private Patronage Impact Identity-Building Within Cultural Institutions?,
2021
Sotheby's Institute of Art
Bertha Palmer And Anna Wintour: How Does Private Patronage Impact Identity-Building Within Cultural Institutions?, Marie Redetzki
MA Theses
Founded to provide a young nation with cultural foundations and dedicated to educating its public, the large historic cultural institutions of the United States find their origin in private initiatives and of private-public-partnerships for the benefit of the communities they serve. This thesis outlines that, at its core, museums and their funding structures in the United States exist in the format we find today because of the active and informed contributions of their patrons. It is these contributions that have shaped the American museum landscape over the course of its history. Two case studies – Bertha Palmer and her bequest …
Green Is The New Black: The Effects Of Covid-19 On The Fashion Industry’S Need For Sustainability,
2021
University of Pennsylvania
Green Is The New Black: The Effects Of Covid-19 On The Fashion Industry’S Need For Sustainability, Minjoo (Chloe) Kim
Joseph Wharton Scholars
The thesis examines the impact COVID-19 has had on global fashion since its onset and aims to predict what the post-pandemic future may look like. First, it adopts a literature review methodology that aggregates information regarding COVID-19, sustainability in fashion, past financial crises, and how the industry from companies to consumers reacted to such shocks. Then, it investigates in detail the trends that the industry has embraced specifically due to COVID-19, whether they are similar or different from previous recessions. Highlighted trends include increased digitization (i.e. e-commerce, interactive media, and extended reality) and the rising consumer demand for sustainability (exemplified …
Spring 2022: Development Of An Apparel Line,
2021
Fontbonne University
Spring 2022: Development Of An Apparel Line, Madeline Rubin
Apparel Production and Evaluation [FAS 205]
No abstract provided.
Plan De Internacionalización Para La Empresa Colombiana Trendy,
2021
Universidad de La Salle, Bogotá
Plan De Internacionalización Para La Empresa Colombiana Trendy, Laura Estefanía Vega Cotamo, Mateo Nicolás González Monroy
Finanzas y Comercio Internacional
En Colombia el 80% de las pymes no logra permanecer al menos un periodo de 5 años en el mercado dado que la tasa de ‘‘mortalidad’’ o ‘‘fracaso’’ es bastante alta. La principal problemática que tienen las pymes al momento de internacionalizarse es la falta de financiamiento, difícil acceso a las ayudas y solicitud de préstamos. También sumarle como problemática el acceso a tecnologías de la información (TIC), al momento de enfrentarse a otros mercados internacionales no cumplen con el nivel competitivo que se exige. La ausencia de controles es otra razón por la cual las pymes fracasan en sus …
Diversifying Investment Portfolios With Collectible Sneakers: Expected Returns And Benefits Of Diversification,
2021
Claremont Colleges
Diversifying Investment Portfolios With Collectible Sneakers: Expected Returns And Benefits Of Diversification, Samuel Soo
CMC Senior Theses
This thesis seeks to identify if collectible sneakers can provide diversification benefits to an investor’s portfolio. Using data from a global collectible sneaker marketplace, StockX, I constructed an index to compare it with other traditional assets, including the S&P 500 index and 5-year US Treasury Bills. By calculating key metrics including expected returns, volatility, and correlation, I analyzed the risk-return characteristics of the collectible sneaker asset class compared to other traditional asset classes. From the data analysis I performed, I found that collectible sneakers did not outperform returns significantly compared to traditional asset classes, but had low correlations, which provides …
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies,
2021
Claremont Colleges
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen
CMC Senior Theses
This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over-consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are …
Ethical Use Of Beauty In Advertising,
2021
Department of Marketing, University of New Hampshire
Ethical Use Of Beauty In Advertising, Koca Chan
Honors Theses and Capstones
The use of beauty images in advertising has been generally deemed to be unethical in society, based on the general negative presupposition in modern western culture. The ethicalness of the display of high standards of beauty in advertisements is especially controversial and questionable in the advertising industry. Advertising watchdogs, social groups, and individuals have investigated the possibility of banning the display of high standards of beauty to be displayed in advertisings and publications. This paper argues that image advertising of high beauty standards may not be necessarily unethical in all situations. And under certain conditions, by considering and combining image(s) …
Footloose Business Plan,
2021
Georgia Southern University
Footloose Business Plan, Ashlyn Sarah Burnsed
Honors College Theses
Savannah, Georgia has over ten million visitors that spend over three billion dollars each year. The streets of Savannah are filled with countless retail stores to meet the needs of every tourist and local. Unfortunately, even with all of these stores there is still an unmet need. There is currently no store in Savannah that offers a trendy and affordable shoe. The following business plan presents a way to capitalize on this unmet market need. Our company, Footloose, has the potential to have a competitive advantage in an unsaturated shoe market. Footloose will cater affordable shoes to any women looking …
Influence Of Covid-19 On Changes In Dressing Behaviours Of U.S. Adults.,
2021
Ball State University
Influence Of Covid-19 On Changes In Dressing Behaviours Of U.S. Adults., Diana Saiki, Jay Kandiah, Alyssa Dana Adomaitis, James A. Jones
Publications and Research
The objective of this research was to assess the impact of the currently lived COVID-19 pandemic on dressing behaviours of a cross-section of the U.S. adult population. Participants (N = 844) completed a survey via Amazon Mechanical Turk which evaluated frequency of wearing of eight dressing categories—accessories, informal dress, formal dress, protective dress, hair practices, scent products, appearance enhancement, and make-up (females) prior to and during the pandemic. Physical, emotional and psychological self-care and demographics were also collected. Overall, during the pandemic participants engaged in less dressing behaviours, dressed informal clothing (e.g., jeans, t-shirts) and incorporated protective dress. These findings …
Beyond Sustainable: An Analysis Of The Visual Rhetoric Behind The Branding Of Christy Dawn,
2021
Western Kentucky University
Beyond Sustainable: An Analysis Of The Visual Rhetoric Behind The Branding Of Christy Dawn, Megan Mccormick
Mahurin Honors College Capstone Experience/Thesis Projects
This research project offers insight into the visual rhetorical of design decisions made in the marketing materials of Christy Dawn, a sustainable fashion brand. The primary goal of this research is to identify several motivators, based on prior studies, for the consumption of sustainable fashion and analyze the existing marketing visuals of Christy Dawn’s brand, specifically in how they appeal to these motivators, thus also communicating their sustainable rhetoric to consumers in the process. This project defines these motivators in detail and addresses them in relation to particular elements of design in Christy Dawn’s materials, such as images, color, and …
The Textile Industry: A Deep Look Into The Environmental Impacts Of Fast Fashion,
2020
Western Michigan University
The Textile Industry: A Deep Look Into The Environmental Impacts Of Fast Fashion, Jordan Miller
Honors Theses
The purpose of this research was to understand the detrimental effects the textile industry has had on global environments and ecosystems across the globe. The textile industry for many years has continued to disregard the current acceleration of global warming and other environmental crises, and it is time the fashion industry holds itself accountable for these actions and takes a change in a new, more sustainable future. With proper education of the environmental pollution the textile industry has made, young consumers will be able to make the change necessary for businesses to develop more sustainable habits for the future production. …
Influence Of Convenience, Time-Savings, Price, And Product Variety On Amazon Prime Members And Non-Prime Shoppers’ Online Apparel Purchase Intention,
2020
University of Nebraska-Lincoln
Influence Of Convenience, Time-Savings, Price, And Product Variety On Amazon Prime Members And Non-Prime Shoppers’ Online Apparel Purchase Intention, Md Rashaduzzaman
Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research
The number of internet users and online shoppers in the United States has grown at an incredible rate over the past few decades. Greater convenience and availability of a wide assortment of apparel products at a cheaper price made online shopping very enticing to consumers. Amazon.com (Amazon) gained unprecedented popularity among consumers with its Amazon Prime program. Amazon’s retail revolutions changed consumer’s way of shopping and expectations. Both online and physical store retailers are facing tremendous pressure to fulfill that level of expectation. Thus, it is essential for retailers clearly understand the shopping expectations and preferences of Amazon Prime members …
