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How Diversity And Inclusion Affect Shopper Attitudes, Melissa Michelle Oliver 2021 Lindenwood University

How Diversity And Inclusion Affect Shopper Attitudes, Melissa Michelle Oliver

Theses

This paper analyzes the effects of consumer behavior in relation to diversity and inclusion in retail advertisements. The primary objective of diversity and inclusion initiatives is to have a workforce that closely resembles an organization’s target audience and the growing group of loyal customers the company wants to retain. Differences in age, race, gender, national origin and sexual orientation should be encouraged in advertisements to ensure optimal organizational performance. People who are different from one another in race, gender and other dimensions bring unique information and experiences to bear on the task at hand. By analyzing consumer behavior based off …


The Role Of Country Of Origin, Perceived Value, Trust, And Influencer Marketing In Determining Purchase Intention In Social Commerce, Ali A. Abou Ali, Alaa A. Ali, Nehale Mostapha 2021 PhD Student, Department of Management, Faculty of Business Administration, Beirut Arab University, Beirut, Lebanon

The Role Of Country Of Origin, Perceived Value, Trust, And Influencer Marketing In Determining Purchase Intention In Social Commerce, Ali A. Abou Ali, Alaa A. Ali, Nehale Mostapha

BAU Journal - Society, Culture and Human Behavior

The paper aims to improve understanding about the causes why customers intend to purchase online through social media networks. The study examined factors affecting purchase intention namely: country of origin effect, trust, perceived value, and influencer marketing on the willingness of buyers to purchase clothes through social commerce. A questionnaire was established for data collection, and 400 forms were collected in Lebanon, and were analyzed using SEM to examine the relationships in the conceptual framework suggested. Results designated that country of origin, trust, and perceived value were three significant precursors of customers’ purchase intention in the context of social commerce. …


Business Of Learning Tmd/Sca 399, Joanna Burkhardt 2021 University of Rhode Island

Business Of Learning Tmd/Sca 399, Joanna Burkhardt

Library Impact Statements

No abstract provided.


Made In Bangladesh: The Unethical Treatment Of Sweatshop Workers, Samira Hossain 2021 Kennesaw State University

Made In Bangladesh: The Unethical Treatment Of Sweatshop Workers, Samira Hossain

Emerging Writers

This article examines the treatment of sweatshops workers in Bangladesh, including causes of poor labor practices, and suggests solutions to improve practices.


Polluted Profit: Understanding The Managerial And Ethical Considerations Of Sustainability In The Fashion Industry, Jackfille C. Pierre 2021 University of Pennsylvania

Polluted Profit: Understanding The Managerial And Ethical Considerations Of Sustainability In The Fashion Industry, Jackfille C. Pierre

Joseph Wharton Scholars

This paper investigates the managerial and ethical considerations of sustainability to better understand the magnitude of responsibility of a single actor, companies within the fashion industry, by answering two questions: can businesses within the fashion industry operate sustainably? If so, are they obligated to? Data was gathered on the internal and external factors of the industry through case studies of four companies to gather information on the ability of companies within the fashion industry to operate sustainability in relation to the Paris Accord 2C target. It was determined that companies in the fashion industry have a moderate-to-high capacity to reduce …


Appropriation Of Artisans' Intellectual Property In Fashion Design Accessories: Piracy Disguised As Giving Back?, Clovia Hamilton 2021 SUNY Korea

Appropriation Of Artisans' Intellectual Property In Fashion Design Accessories: Piracy Disguised As Giving Back?, Clovia Hamilton

Technology & Society Faculty Publications

Creative industries are industries focused on the creation and exploitation of intellectual propert, including art, fashion design, and related creative services, such as advertisement and sales. During a trip to Burkina Faso in \Nest Africa, Keri Fosse was taught by an African woman how to wrap newborns with fabric in a manner that creates a strong bond and frees the mother's hands for other tasks. Burkina Faso has a craft culture and is known for its woven cotton and the textile art of Bogolan. Bogolan is a technique original to Mali and involves the tradition of dyeing threads with bright …


Bubox: Smart Textile Platform, Jiameng (Sissy) YAN, Kuanfu (River) LEE 2021 Singapore Management University

Bubox: Smart Textile Platform, Jiameng (Sissy) Yan, Kuanfu (River) Lee

MSc in Innovation Capstone Projects

Analyzed the global textile market, apparel market and trends. Found that textile sourcing was a pain point. They proposed a solution called BUBOX which would provide a customized monthly swatch box to offer smarter strategies that would be in line with buyer requirements and leveraging data technology.


Driving Sustainable Change In The Fashion Industry, Christina Pasqualicchio 2021 Long Island University

Driving Sustainable Change In The Fashion Industry, Christina Pasqualicchio

Undergraduate Honors College Theses 2016-

Climate change is a threat to global sustainable development and the fashion industry is one of the largest polluters in the world. This thesis explores how fast fashion and consumerism have contributed to an overabundance of clothing, an increase in greenhouse gases, fibers and fabrics that don’t disintegrate properly, and water pollution; all of which create negative environmental and social issues. Through detailing each of these problems, it can be seen that there needs to be internal changes within the fashion industry and external changes made by consumers. In order to create these changes, the fashion industry needs to adjust …


Bertha Palmer And Anna Wintour: How Does Private Patronage Impact Identity-Building Within Cultural Institutions?, Marie Redetzki 2021 Sotheby's Institute of Art

Bertha Palmer And Anna Wintour: How Does Private Patronage Impact Identity-Building Within Cultural Institutions?, Marie Redetzki

MA Theses

Founded to provide a young nation with cultural foundations and dedicated to educating its public, the large historic cultural institutions of the United States find their origin in private initiatives and of private-public-partnerships for the benefit of the communities they serve. This thesis outlines that, at its core, museums and their funding structures in the United States exist in the format we find today because of the active and informed contributions of their patrons. It is these contributions that have shaped the American museum landscape over the course of its history. Two case studies – Bertha Palmer and her bequest …


Green Is The New Black: The Effects Of Covid-19 On The Fashion Industry’S Need For Sustainability, Minjoo (Chloe) Kim 2021 University of Pennsylvania

Green Is The New Black: The Effects Of Covid-19 On The Fashion Industry’S Need For Sustainability, Minjoo (Chloe) Kim

Joseph Wharton Scholars

The thesis examines the impact COVID-19 has had on global fashion since its onset and aims to predict what the post-pandemic future may look like. First, it adopts a literature review methodology that aggregates information regarding COVID-19, sustainability in fashion, past financial crises, and how the industry from companies to consumers reacted to such shocks. Then, it investigates in detail the trends that the industry has embraced specifically due to COVID-19, whether they are similar or different from previous recessions. Highlighted trends include increased digitization (i.e. e-commerce, interactive media, and extended reality) and the rising consumer demand for sustainability (exemplified …


Spring 2022: Development Of An Apparel Line, Madeline Rubin 2021 Fontbonne University

Spring 2022: Development Of An Apparel Line, Madeline Rubin

Apparel Production and Evaluation [FAS 205]

No abstract provided.


Plan De Internacionalización Para La Empresa Colombiana Trendy, Laura Estefanía Vega Cotamo, Mateo Nicolás González Monroy 2021 Universidad de La Salle, Bogotá

Plan De Internacionalización Para La Empresa Colombiana Trendy, Laura Estefanía Vega Cotamo, Mateo Nicolás González Monroy

Finanzas y Comercio Internacional

En Colombia el 80% de las pymes no logra permanecer al menos un periodo de 5 años en el mercado dado que la tasa de ‘‘mortalidad’’ o ‘‘fracaso’’ es bastante alta. La principal problemática que tienen las pymes al momento de internacionalizarse es la falta de financiamiento, difícil acceso a las ayudas y solicitud de préstamos. También sumarle como problemática el acceso a tecnologías de la información (TIC), al momento de enfrentarse a otros mercados internacionales no cumplen con el nivel competitivo que se exige. La ausencia de controles es otra razón por la cual las pymes fracasan en sus …


Diversifying Investment Portfolios With Collectible Sneakers: Expected Returns And Benefits Of Diversification, Samuel Soo 2021 Claremont Colleges

Diversifying Investment Portfolios With Collectible Sneakers: Expected Returns And Benefits Of Diversification, Samuel Soo

CMC Senior Theses

This thesis seeks to identify if collectible sneakers can provide diversification benefits to an investor’s portfolio. Using data from a global collectible sneaker marketplace, StockX, I constructed an index to compare it with other traditional assets, including the S&P 500 index and 5-year US Treasury Bills. By calculating key metrics including expected returns, volatility, and correlation, I analyzed the risk-return characteristics of the collectible sneaker asset class compared to other traditional asset classes. From the data analysis I performed, I found that collectible sneakers did not outperform returns significantly compared to traditional asset classes, but had low correlations, which provides …


The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen 2021 Claremont Colleges

The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen

CMC Senior Theses

This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over-consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are …


Ethical Use Of Beauty In Advertising, Koca Chan 2021 Department of Marketing, University of New Hampshire

Ethical Use Of Beauty In Advertising, Koca Chan

Honors Theses and Capstones

The use of beauty images in advertising has been generally deemed to be unethical in society, based on the general negative presupposition in modern western culture. The ethicalness of the display of high standards of beauty in advertisements is especially controversial and questionable in the advertising industry. Advertising watchdogs, social groups, and individuals have investigated the possibility of banning the display of high standards of beauty to be displayed in advertisings and publications. This paper argues that image advertising of high beauty standards may not be necessarily unethical in all situations. And under certain conditions, by considering and combining image(s) …


Footloose Business Plan, Ashlyn Sarah Burnsed 2021 Georgia Southern University

Footloose Business Plan, Ashlyn Sarah Burnsed

Honors College Theses

Savannah, Georgia has over ten million visitors that spend over three billion dollars each year. The streets of Savannah are filled with countless retail stores to meet the needs of every tourist and local. Unfortunately, even with all of these stores there is still an unmet need. There is currently no store in Savannah that offers a trendy and affordable shoe. The following business plan presents a way to capitalize on this unmet market need. Our company, Footloose, has the potential to have a competitive advantage in an unsaturated shoe market. Footloose will cater affordable shoes to any women looking …


Influence Of Covid-19 On Changes In Dressing Behaviours Of U.S. Adults., Diana Saiki, Jay Kandiah, Alyssa Dana Adomaitis, James A. Jones 2021 Ball State University

Influence Of Covid-19 On Changes In Dressing Behaviours Of U.S. Adults., Diana Saiki, Jay Kandiah, Alyssa Dana Adomaitis, James A. Jones

Publications and Research

The objective of this research was to assess the impact of the currently lived COVID-19 pandemic on dressing behaviours of a cross-section of the U.S. adult population. Participants (N = 844) completed a survey via Amazon Mechanical Turk which evaluated frequency of wearing of eight dressing categories—accessories, informal dress, formal dress, protective dress, hair practices, scent products, appearance enhancement, and make-up (females) prior to and during the pandemic. Physical, emotional and psychological self-care and demographics were also collected. Overall, during the pandemic participants engaged in less dressing behaviours, dressed informal clothing (e.g., jeans, t-shirts) and incorporated protective dress. These findings …


Beyond Sustainable: An Analysis Of The Visual Rhetoric Behind The Branding Of Christy Dawn, Megan McCormick 2021 Western Kentucky University

Beyond Sustainable: An Analysis Of The Visual Rhetoric Behind The Branding Of Christy Dawn, Megan Mccormick

Mahurin Honors College Capstone Experience/Thesis Projects

This research project offers insight into the visual rhetorical of design decisions made in the marketing materials of Christy Dawn, a sustainable fashion brand. The primary goal of this research is to identify several motivators, based on prior studies, for the consumption of sustainable fashion and analyze the existing marketing visuals of Christy Dawn’s brand, specifically in how they appeal to these motivators, thus also communicating their sustainable rhetoric to consumers in the process. This project defines these motivators in detail and addresses them in relation to particular elements of design in Christy Dawn’s materials, such as images, color, and …


The Textile Industry: A Deep Look Into The Environmental Impacts Of Fast Fashion, Jordan Miller 2020 Western Michigan University

The Textile Industry: A Deep Look Into The Environmental Impacts Of Fast Fashion, Jordan Miller

Honors Theses

The purpose of this research was to understand the detrimental effects the textile industry has had on global environments and ecosystems across the globe. The textile industry for many years has continued to disregard the current acceleration of global warming and other environmental crises, and it is time the fashion industry holds itself accountable for these actions and takes a change in a new, more sustainable future. With proper education of the environmental pollution the textile industry has made, young consumers will be able to make the change necessary for businesses to develop more sustainable habits for the future production. …


Influence Of Convenience, Time-Savings, Price, And Product Variety On Amazon Prime Members And Non-Prime Shoppers’ Online Apparel Purchase Intention, Md Rashaduzzaman 2020 University of Nebraska-Lincoln

Influence Of Convenience, Time-Savings, Price, And Product Variety On Amazon Prime Members And Non-Prime Shoppers’ Online Apparel Purchase Intention, Md Rashaduzzaman

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

The number of internet users and online shoppers in the United States has grown at an incredible rate over the past few decades. Greater convenience and availability of a wide assortment of apparel products at a cheaper price made online shopping very enticing to consumers. Amazon.com (Amazon) gained unprecedented popularity among consumers with its Amazon Prime program. Amazon’s retail revolutions changed consumer’s way of shopping and expectations. Both online and physical store retailers are facing tremendous pressure to fulfill that level of expectation. Thus, it is essential for retailers clearly understand the shopping expectations and preferences of Amazon Prime members …


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