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Effects Of Economic Development Status And Eco-Product On Consumption Values: From The Perspective Of Us Consumers, Mostafa Zaman 2022 University of Tennessee

Effects Of Economic Development Status And Eco-Product On Consumption Values: From The Perspective Of Us Consumers, Mostafa Zaman

Doctoral Dissertations

Consumers select a product based on numerous product characteristics. Numerous studies conducted earlier revealed that consumers in developing countries preferred products made in western or developed countries because their product quality is better than the quality of local products (Lee & Nguyen, 2017; Dao & Heidt, 2018; Rodrigo et al., 2019). Moreover, consumers are increasingly concerned about manufacturers’ environmental issues. Although ethical consumers believe that eco-products could save the environment, some consumers are not concerned about the eco-products and thus select products based on other product attributes (Joshi & Rahman, 2015). Hence, it becomes very challenging for retailers to select …


Online Atmospherics In Second-Hand Retail, Hope Manuel 2022 East Tennessee State University

Online Atmospherics In Second-Hand Retail, Hope Manuel

Undergraduate Honors Theses

Within the retail sector, two sections have grown drastically with the help of each other in the past decade. Those two sections include online retail and second-hand retail. Online retail has grown remarkably due to the implementation of online atmospherics. This phenomenon led to the purpose of this study: to observe the online atmospherics present in online second-hand retail. To achieve this purpose, the literature related to online retail, target audience, motivations of consumers, reselling, and online second-hand apps was explored. For this study, five online second-hand retail sites were chosen. Eighteen of the most common online atmospherics were observed …


The Architecture Of Clothing: Notions Of Public And Private Space, Savannah Orsak 2022 William & Mary

The Architecture Of Clothing: Notions Of Public And Private Space, Savannah Orsak

Undergraduate Honors Theses

Space, as defined as a three dimensional extent in which objects and events have relative position and direction, is conversely bound through clothing, architecture, and other margins that organize humanhood for everyday purpose. Continually, clothing imposes and extends itself into everyday experiences and dictates notions of interaction between both people and objects. In this written body of work, my intention is to explore public and private spatial influences within clothing and the ways in which these influences can be curated to reflect and evoke notions of interaction and identity. Following three related studies on space, form, and curation, a survey …


Modernizing Handmade Crochet Lace, An Antiquated Craft, Through The Development Of A Blog, Livier Olson 2022 Lindenwood University

Modernizing Handmade Crochet Lace, An Antiquated Craft, Through The Development Of A Blog, Livier Olson

Theses

This project investigates the degree of difficulty involved in initiating a web-based blog and growing its content with the intention to create craft-based entrepreneurship. With the advancement in technology and the help of the internet and social media, this project also aims to express how a vintage craft can be modernized and continue to thrive as a cottage industry. The final deliverable is a blog that intends to educate the public about the history of crochet and its ties to the lace and fashion industry, tutorials for crocheted lacemaking, and the continued use of crocheted lace in modern fashion.


Big Business, Small Plastic, Hannah Johnson 2022 University of Rhode Island

Big Business, Small Plastic, Hannah Johnson

Senior Honors Projects

No abstract provided.


From Fast Fashion To Sustainable Slow Fashion, Isabel Agatha Millward-Pena 2022 California State University - San Bernardino

From Fast Fashion To Sustainable Slow Fashion, Isabel Agatha Millward-Pena

Electronic Theses, Projects, and Dissertations

The objective of this thesis is to express a need for sustainability within the fast fashion industry, in the form of cultural movement that acts as alternative to the current means of production, consumption, and philosophies. Sustainability within current popular discourses is often human-centered and lacking authenticity, thus I aim to highlight an alternative that is opposite of that. In doing such, I bring to light the negative effects of the industry through a case study on the fast fashion company SHEIN, who claim to be making sustainable efforts. I analyzed SHEIN’s 2021 Sustainability and Social Impact Report (SSIR), focusing …


How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands, Lauren Bouvier 2022 University of Arkansas, Fayetteville

How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands, Lauren Bouvier

Graduate Theses and Dissertations

With the emergence and increasing prevalence of social media, the effectiveness of social media influencers (SMIs) is apparent in today’s fast-paced life. Virtual social media influencers (VSMIs), computer-generated influencers with a real human appearance, have gained popularity. The purpose of this study is to examine important VSMI’s characteristics that affect brand image and trust which lead to purchase intention (fast fashion vs. luxury fashion brand). Social exchange theory and source credibility model were adopted to develop a theoretical framework for the present study. Two Instagram ads were developed that included the post’s image and corresponding caption: VSMI endorsing H&M and …


An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell 2022 University of Mississippi

An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell

Honors Theses

Generation Z entrepreneurs capitalize on the fast-paced environment of the marketing industry and adapt to changing customer needs and expectations to deliver the best product or service from their business. This thesis researches the current media trends and marketing approaches Gen Z entrepreneurs are using in their businesses and how access to entrepreneurial-focused programs make Generation Z the leading generation in entrepreneurship.

Inspired by the researcher’s own experience as an online clothing business owner, this thesis investigates how members of Gen Z are increasingly becoming entrepreneurs. A mixed methodology of primary and secondary research was deployed to explore consumer trends. …


Earning An Income Through A Jewelry Website, Jessica L. Walker 2022 Boise State University

Earning An Income Through A Jewelry Website, Jessica L. Walker

IPS/BAS 495 Undergraduate Capstone Projects

Providing a form of income to your household when you are a stay at home mom can be tricky. I have created a unique way for me to earn a small income to help provide for my family through a website where I will be selling jewelry. Design, marketing, and audience will be my toughest areas of creating a sustainable business. Through innovation and creativity a website will submerge.


Career Development In The Fashion Industry Tmd 290, Joanna Burkhardt 2022 University of Rhode Island

Career Development In The Fashion Industry Tmd 290, Joanna Burkhardt

Library Impact Statements

No abstract provided.


Attitudes Towards Wearing Masks Among Young Adults, Diana Saiki, Alyssa Dana Adomaitis, Jay Kandiah 2022 Ball State University

Attitudes Towards Wearing Masks Among Young Adults, Diana Saiki, Alyssa Dana Adomaitis, Jay Kandiah

Publications and Research

The purpose of this study was to investigate attitudes about mask characteristics among young adults. Research questions included the following: (1) How do attitudes about: Do practical characteristics of masks influence mask-wearing? and (2) Does mask style and extrinsic characteristics influence mask-wearing? A mixed-methods approach was used. In December 2020, a survey was distributed online to fashion classes in the Midwest(rural) and Northeast (urban). The questionnaire contained a demographics section, open-ended questions about participants’ attitudes about masks, questions on mask-wearing behaviour, and a list of garment characteristics. The open-ended questions were analyzed for themes. The Likert scale questions were analyzed …


A Closer Look At Csr Practices In Sustainable Fashion: A Guideline For Apparel Brands, Elline Deogracias, Tracie Tung, Natale Zappia 2022 California State University, Northridge

A Closer Look At Csr Practices In Sustainable Fashion: A Guideline For Apparel Brands, Elline Deogracias, Tracie Tung, Natale Zappia

CSU Journal of Sustainability and Climate Change

While it might be greenwashing that impedes consumers' eco-consumption, the researchers posit that this gap is also due to fashion brands’ weak CSR communication and inconsistent understanding of CSR activities. This study aims to 1) determine the ease with which consumers can navigate sustainable fashion brand websites to find corporate social responsibility (CSR) activities, and 2) construct a framework that clearly identifies CSR activities, CSR dimensions, and the business operation stages at which they occur. Website content analyses were conducted on 27 sustainable fashion brands in the United States to investigate their CSR activities. A framework was proposed to better …


Fashioning The Flapper: Clothing As A Catalyst For Social Change In 1920s America, Julia Wolffe 2022 Rollins College

Fashioning The Flapper: Clothing As A Catalyst For Social Change In 1920s America, Julia Wolffe

Honors Program Theses

Fashion has been a catalyst for social change throughout human history. Fashion in 1920s America in particular reflects society's rapidly evolving attitudes towards gender and race. Beginning with how corsetry heavily restricted women for nearly four hundred years up until the twentieth century, this thesis explores how clothing has acted as a tool for societal progression following World War I and Women's Suffrage and during the Jazz Age and The Harlem Renaissance. Specifically, this thesis examines how the influence of jazz music and dance that originated from Black American communities led to the creation of the flapper evening dress. The …


Goodwill Going Green: How Green Branding Can Generate $1m In Revenue, Elia Meltzer, Esha S. Vartak, William M. Crone, Ryan T. Richards 2022 The University of Akron

Goodwill Going Green: How Green Branding Can Generate $1m In Revenue, Elia Meltzer, Esha S. Vartak, William M. Crone, Ryan T. Richards

Williams Honors College, Honors Research Projects

Goodwill Industries is a nonprofit organization. Not only do they specialize in charity work, but they also have a chain of stores that focus on thrift shopping. Additionally, Goodwill provides other services, such as recycling clothing, electronics, and other goods. Recently, Goodwill of Akron, Ohio received a grant of five million dollars, where the money for the grant would have to be utilized in five years. The main objective of this project was to find a way for Goodwill to use grant money efficiently, to generate revenue for a new transportation initiative.

Our team has recommended utilizing the most popular …


The Impact Of Verified (Unverified) Online Product Consumer Reviews On Consumer Product Attitudes, Kathryn Cort Dr., Roland Leak Dr. 2022 North Carolina A&T State Uni

The Impact Of Verified (Unverified) Online Product Consumer Reviews On Consumer Product Attitudes, Kathryn Cort Dr., Roland Leak Dr.

Atlantic Marketing Journal

Customer product reviews are an integral component for companies conducting e-commerce, enabling them to stay connected and engaged with their consumers. However, more important these reviews are being utilized and incorporated into the marketing plans of companies. Companies can use a mixture of verified and unverified purchase badges in their displayed product reviews. This study finds that as customers are provided with this additional information to help form impressions about the products they are reviewing, customers' need for cognition ultimately determines how they utilize the presence or absence of these badges.


What's In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson, Jeffrey A. Peterson 2022 university of texas, austin

What's In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson, Jeffrey A. Peterson

Atlantic Marketing Journal

This paper presents the results of a nationwide survey of the American public’s general familiarity with, and perceptions of, multi-level marketing, direct selling, and social selling. Survey respondents were most familiar with direct selling; there was no substantive difference in familiarity with multi-level marketing and social selling. Respondents familiar with the three terms possessed perceptions of them that were significantly more positive than were the perceptions of respondents reporting not being familiar with the terms. Across all terms, male respondents reported being more familiar with, and more positively disposed toward, them than did female respondents. Respondents 55 years of age …


Upscaling Textile Upcycling, Mason Scott, Brett High, Sophia Marcum, Rachel Schiffli, Andrew Flowers 2022 The University of Akron

Upscaling Textile Upcycling, Mason Scott, Brett High, Sophia Marcum, Rachel Schiffli, Andrew Flowers

Williams Honors College, Honors Research Projects

Our research project was designed to answer one question: is it feasible for the Goodwill Industries of Akron to use upcycled clothing as a sustainable revenue driver to fund their mission? Upcycled products are simply defined as products whose value has been increased by combination or alteration. This contrasts with product reuse or recycling which Goodwill already utilizes as ways to generate revenue. Goodwill’s primary source of revenue currently is the resale of donated goods at their brick-and-mortar stores, and we thought that upcycled goods were consistent with their established business model. We hypothesized that the same consumers that presently …


The Viability Of Pop-Up Thrift Shops In Increasing Revenues For Goodwill Industries Of Akron, Morgan Andrews, Casey Bachowski, Caitlin Croston, Zach Dunphy, Weston Latham 2022 The University of Akron

The Viability Of Pop-Up Thrift Shops In Increasing Revenues For Goodwill Industries Of Akron, Morgan Andrews, Casey Bachowski, Caitlin Croston, Zach Dunphy, Weston Latham

Williams Honors College, Honors Research Projects

The Honors Project in Business Administration course at The University of Akron (UA) College of Business (CoB), conducted September 2021 through May 2022, involved partnership with the local nonprofit Goodwill Industries of Akron (GIA) at the direction of Interim Dean of the CoB, Dr. Susan Hanlon. The purpose of this capstone project was to generate ideas and recommendations to GIA for a new, sustainable business unit, the revenue of which would cover the annual $250,000 operating cost of a new transportation support initiative to overcome GIA’s clients’ barriers to employment. During the secondary research phase of this project undertaken from …


Fashion And Sustainability: Consumption And Shared Responsibility, Jie Gao Fowler, Timothy Reisenwitz, Rongwei Chu 2022 Valdosta State University

Fashion And Sustainability: Consumption And Shared Responsibility, Jie Gao Fowler, Timothy Reisenwitz, Rongwei Chu

Atlantic Marketing Journal

Indulgence in fashion has been indispensable in modern societies, as it is a crucial device for self-image and identity construction. With the advanced technology and globalization of production, the fashion industry has skewed towards fast fashion, making the latest trends available to mass consumers at affordable prices. This research aims to examine how Chinese consumers perceive sustainable consumption in the context of fashion. We endeavor to explore the factors that influence the engagement of sustainable consumption. This study aims not to argue whether sustainable fashion should mobilize or replace the current fashion system but to provide evidence on consumers' perception …


Crisis Response In The Global Supply Chain Of The Fashion Industry, Caitlyn Arce 2022 Claremont Colleges

Crisis Response In The Global Supply Chain Of The Fashion Industry, Caitlyn Arce

CMC Senior Theses

The fast fashion industry has developed a supply chain that optimizes profits by manufacturing garments from developing countries at extremely low costs. With consumer preferences pressuring brands to produce new cheap trends and products at rapid speed, the brunt of the costs is placed in countries where managers, suppliers, and governments turn a blind eye for the sake of economic stability and development. In moments of crisis, key players have chosen to respond in ways that reflect their priorities and incentives. Brands have reflected in their decision-making the influence of consumer demand and sensitivity to media through the risk of …


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