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Articles 29791 - 29820 of 658122

Full-Text Articles in Social and Behavioral Sciences

The Politics, Policy, And International Relations Section Companion Document To The Framework: Process And Outcomes, Mary K. Oberlies, Brett Cloyd, Erin Ackerman, Stephanie Crowe, Christopher Lemery, Kimberly Macvaugh, Chelsea Nesvig, Winn W. Wasson Jan 2025

The Politics, Policy, And International Relations Section Companion Document To The Framework: Process And Outcomes, Mary K. Oberlies, Brett Cloyd, Erin Ackerman, Stephanie Crowe, Christopher Lemery, Kimberly Macvaugh, Chelsea Nesvig, Winn W. Wasson

Librarian Publications

The Politics, Policy, and International Relations (PPIRS) section of ACRL is a forum for librarians to exchange information and ideas relevant to disciplines such as political science, law, international relations, security studies, public policy, and related fields. From 2018-2021, an ad hoc committee of section members worked to develop an addition to the ACRL Framework for Information Literacy for Higher Education focused on the Framework’s applications to PPIRS disciplines, now known as the Companion Document to the ACRL Framework for Information Literacy for Higher Education: Politics, Policy, and International Relations (the PPIRS Companion Document).1 In this chapter, we provide an …


The Relationship Between Nutrition Knowledge And Dietary Behavior Of Student-Athletes, Kerry A. Smith, Kathleen Fritch, James Rost, Amy Jo Riggs, Juliann Sergi Mcbrayer, Monika Krah Jan 2025

The Relationship Between Nutrition Knowledge And Dietary Behavior Of Student-Athletes, Kerry A. Smith, Kathleen Fritch, James Rost, Amy Jo Riggs, Juliann Sergi Mcbrayer, Monika Krah

Georgia Educational Researcher

The purpose of this study was to examine the relationship between nutrition knowledge and dietary behavior while controlling for academic major, year, and gender among Division III student-athletes. Sufficient nutrition is essential for athletic performance, injury reduction, and overall health. However, student-athletes face unique challenges that can disrupt optimal nutrition, including poor nutrition knowledge and access to available resources. While several studies have examined the relationship between nutrition knowledge and dietary behavior, no known studies have addressed this among Division III student-athletes. This non-experimental correlational study examined dietary behavior using the Rapid Eating and Activity Assessment for Participants (REAP-S) and …


Evaluation Of Therapist Modeling To Decrease Latency To Exercise Initiation, Darci L. Davis, Kayla Randall Jan 2025

Evaluation Of Therapist Modeling To Decrease Latency To Exercise Initiation, Darci L. Davis, Kayla Randall

Honors College Theses

Patients recovering from traumatic brain injury (TBI) or other adverse health events (e.g., hip surgery) often require physical therapy (PT) to restore baseline function. However, individuals with mild cognitive impairment (MCI) or dementia may have difficulty engaging in therapy due to deficits in attention, imitation skills, and motor performance. Enhancing participation in this population is essential for achieving functional recovery and return to baseline status. This study aimed to determine whether systematic model prompting could decrease latency to compliance and increase the level of completion of therapeutic exercises in short-term rehabilitation settings. A multiple-baseline single-case design with time-lagged and staggered …


Psy 41 Syllabus, Jude Eugene Jan 2025

Psy 41 Syllabus, Jude Eugene

Open Educational Resources

The syllabus for PSY 41 contains a course description, course objectives, course readings divided by week and a link to an OER textbook.


Holy Cross Green Guide, Maggie Mccracken, Julia Barton, Nick Corsentino, Olivia Dubin, Shane Fitzpatrick, Sheila Hulseman, Abbie Lane, Keely Lavin, Max Matterazzo, Molly Mccracken, Erin O'Donovan, Courtney Yockel, Justin Mcalister Jan 2025

Holy Cross Green Guide, Maggie Mccracken, Julia Barton, Nick Corsentino, Olivia Dubin, Shane Fitzpatrick, Sheila Hulseman, Abbie Lane, Keely Lavin, Max Matterazzo, Molly Mccracken, Erin O'Donovan, Courtney Yockel, Justin Mcalister

Department of Environmental Studies Student Scholarship

Holy Cross resides on Pakachoag Hill, part of the traditional lands of the Nipmuc people. We are grateful for their historic stewardship of this place we all share.


Global Green Shipping Development Report, Shanghai International Shipping Institute (Sisi), World Maritime University Jan 2025

Global Green Shipping Development Report, Shanghai International Shipping Institute (Sisi), World Maritime University

Reports

The report "Global Green Shipping Development Report (2024-2025)" co-developed by the Shanghai International Shipping Institute and the World Maritime University, aims at tracking the latest progress of global green shipping policies and emission reduction technology development, providing reference for port and shipping enterprises to adjust their business strategies and choose appropriate emission reduction paths in a timely manner, while enhancing public awareness of the green transformation of the port and shipping industry, promoting more stakeholders to pay attention to, explore, and invest in practical actions for green port and shipping transformation. This report mainly reflects the development of global green …


Generative Ai (Gan & Vae) In Motion Sickness Research, Harigovind Harikumar, Tomojit Ghosh Jan 2025

Generative Ai (Gan & Vae) In Motion Sickness Research, Harigovind Harikumar, Tomojit Ghosh

Celebration of Undergraduate & Graduate Research, Scholarship, and Creative Activities Materials

No abstract provided.


A Systematic Study Of Freezing Behavior In Earthworms In Response To Auditory And Vibratory Stimuli, Navjot Singh, A. Burton, Dragana Ivkovich Claflin Jan 2025

A Systematic Study Of Freezing Behavior In Earthworms In Response To Auditory And Vibratory Stimuli, Navjot Singh, A. Burton, Dragana Ivkovich Claflin

Celebration of Undergraduate & Graduate Research, Scholarship, and Creative Activities Materials

While earthworms have largely been studied for their role in eliminating toxic metals from soil, less is known about their behavior overall. Previous work from our lab found that a predator-like auditory stimulus (grunting) reliably induced fear-related freezing behavior (Worthen et al., 2024). The present studies further explore earthworm behaviors in response to audio-vibratory stimuli. In Experiment 1, we manipulated amplitude levels and speaker location to examine the parameters needed to reliably induce a freezing fear response to the grunting sound. It was hypothesized that when the speaker was touching the apparatus and producing an added mechanical vibration, there would …


A Case Study In Program Evaluation, Alexis Strottman Jan 2025

A Case Study In Program Evaluation, Alexis Strottman

Theses and Dissertations--Public Health (M.P.H. & Dr.P.H.)

This paper presents a comprehensive evaluation plan for the Bourbon County Physical Activity Improvement Program, as prompted in the University of Kentucky's 2025 MPH-Health Management and Policy Capstone Case Study. The case study outlines a program developed in response to high obesity and inactivity rates in Bourbon County, Kentucky. Utilizing the CDC's 6-step program evaluation framework, the plan outlines engagement of a diverse group of stakeholders to assess the program's effectiveness in increasing physical activity among residents. The evaluation focuses on both process and outcome measures, examining the implementation of exercise facilities, community events, and an app designed to track …


Identifying Adverse Childhood Experiences And Mental Health Needs Among A Small Sample Of Pregnant Women Who Use Cannabis, Aubrey Jones, Lisa M. Blair, Julie A. Kurzer, Kathy Rademacher, Letitia Ducas, Cynthia Cockerham, Kristin Ashford Jan 2025

Identifying Adverse Childhood Experiences And Mental Health Needs Among A Small Sample Of Pregnant Women Who Use Cannabis, Aubrey Jones, Lisa M. Blair, Julie A. Kurzer, Kathy Rademacher, Letitia Ducas, Cynthia Cockerham, Kristin Ashford

Social Work Faculty Publications

Introduction: As the legalization of cannabis becomes more widespread use has steadily increased. Approximately 5 percent of pregnant individuals self-report use during pregnancy.

Methods: This study uses a mixed methods approach to examine adverse childhood experiences, mental health needs, and cannabis use among a small sample (N =59) of women. Cumulative ACE scores of four or more were considerably high within this sample compared to the US average.

Results: Results of a binary logistic regression indicate an association between ACEs and Cannabis use (OR 1.27, 95% CI (1.002- 1.616) when controlling for maternal age and anxiety. Qualitative results identified two …


Academic Libraries Addressing Health Literacy And Misinformation, Brynne Campbell Rice, Emily Petersen, Ian Roberts, Emily Vardell, Deborah Charbonneau Jan 2025

Academic Libraries Addressing Health Literacy And Misinformation, Brynne Campbell Rice, Emily Petersen, Ian Roberts, Emily Vardell, Deborah Charbonneau

Himmelfarb Library Faculty Posters and Presentations

No abstract provided.


Fiscal Citizenship And Taxpayer Privacy, Alex Zhang Jan 2025

Fiscal Citizenship And Taxpayer Privacy, Alex Zhang

Faculty Articles

Should individual tax data be public or confidential? Within the United States, secrecy has been the rule since the Tax Reform Act of 1976. But at three critical junctures—the Civil War, the 1920s, and the 1930s—Congress made individual tax records open for public inspection, and newspapers published the incomes of the billionaires of the time. Today, Finland, Norway, and Sweden all mandate significant transparency for individual tax information.

This Essay intervenes in the tax-confidentiality debate by building a new analytical framework of fiscal citizenship. Until now, scholars have focused on compliance—whether disclosure incentivizes honest reporting of income, and if it …


Legislatures And Localized Resentencing, Ronald F. Wright, Kay L. Levine Jan 2025

Legislatures And Localized Resentencing, Ronald F. Wright, Kay L. Levine

Faculty Articles

Recent legislation, exemplified in statutes from California and Washington, creates new methods for resentencing defendants in old cases. These laws place controlling authority for resentencing in the hands of local officials, especially local prosecutors, and invite variation at the county level.

While some new procedural channels for reducing the sentences of people convicted of past crimes are mandatory, in that they entitle certain defendants to resentencing if they were convicted of certain crimes or were subject to certain penalty enhancements that are no longer valid, other statutes create discretionary resentencing channels. In the discretionary channels, the chief local prosecutor has …


Customary Corruption, Ani B. Satz, Liza Vertinsky Jan 2025

Customary Corruption, Ani B. Satz, Liza Vertinsky

Faculty Articles

For over a hundred years, it has been well-accepted among tort scholars that physicians—as one of the legally recognized professions— determine their own customary practices. Within tort law, and medical malpractice more specifically, customary practice establishes whether physicians breach or uphold the required standard of care toward their patients. The results of our hand-coded examination of decided cases and statutes show a more complex picture. While some states have endeavored to shift the standard away from professional custom, it continues to play a critical, and in many cases a determinative, role in establishing physician liability in most states.

Using illustrative …


Super-Groups: Legal Empowerment And “Public Law”, Matthew B. Lawrence Jan 2025

Super-Groups: Legal Empowerment And “Public Law”, Matthew B. Lawrence

Faculty Articles

Not all interest groups are created equal. Some groups are created by or with the help of law. Law can confer political power on groups through wealth, rents, concentrated interest, and durability, creating synthetic factions that use their state-given influence to dominate lawmaking. Deregulatory and progressive traditions in public law have long thought differently about laws that empower. A deregulatory tradition sees legal empowerment as a democratic pathology that counsels against lawmaking, citing empowerment concerns as a perennial rhetorical point against consumer protection, environmental protection, and social welfare programs, among others, for fear they will lead to “capture.” At the …


Katz'S Imperfect Circle: An Empirical Study Of Reasonable Expectations Of Privacy, Tonja Jacobi, Christopher Brett Jaeger Jan 2025

Katz'S Imperfect Circle: An Empirical Study Of Reasonable Expectations Of Privacy, Tonja Jacobi, Christopher Brett Jaeger

Faculty Articles

Under Katz v. United States, the Fourth Amendment restricts government actions that infringe upon expectations of privacy that society recognizes as reasonable. This foundational test has long been criticized as circular, both because courts can shape the very expectations they seek to identify through their decisions and because governments can manipulate those expectations to expand the reach of their own power. But how do members of society decide what expectations are reasonable, and how do judges ascertain those expectations? And are expectations of privacy malleable even without deliberate manipulation?

This Article shows that the circularity critique is both understated …


Vice Capital, Andrew K. Jennings, Kimberly D. Krawiec Jan 2025

Vice Capital, Andrew K. Jennings, Kimberly D. Krawiec

Faculty Articles

Academic and market interest in environmental, social, and governance (ESG) investing has grown markedly in recent years. Although less prominent, a substantial literature also explores whether “sin pays” in the public capital markets. This literature’s underlying theory is that social norms discourage the funding of businesses that promote vice. According to this theory, some investors—particularly institutions sensitive to social norms, such as pension funds and foundations—will shun vice investments. A consequence of this aversion is a “vice premium” for those investors who will invest in such companies. Largely unexplored, however, is what industries or business models qualify as “vice,” how …


Moral Panic Or Public Health Crisis? Lessons From Drugs And Gambling For “Addictive” Design, Matthew B. Lawrence, Haomin (Kevin) Yan Jan 2025

Moral Panic Or Public Health Crisis? Lessons From Drugs And Gambling For “Addictive” Design, Matthew B. Lawrence, Haomin (Kevin) Yan

Faculty Articles

In her important book, Unwired: Gaining Control Over Addictive Technologies, Gaia Bernstein illustrates the value of a comparative approach, drawing lessons from fights around the regulation of tobacco and ultra-processed food for the regulation of social media. Building on Bernstein’s work, this symposium contribution aims to draw additional insight from experience with drug and gambling regulation for the regulation of social media, video games, AI, and other potentially-addictive technologies.

Specifically, after introducing Bernstein’s book and the foundation it lays, we draw six lessons from the study of psychoactive drugs and gambling. As we elaborate below: Lesson one is that …


Extramural Absolutism, Deepa Das Acevedo Jan 2025

Extramural Absolutism, Deepa Das Acevedo

Faculty Articles

As battles over academia escalate, an area of intensifying concern is the speech faculty engage in outside their professional functions—what is often called “extramural” speech. Professors have been criticized, disciplined, pressured to resign, and even terminated for extramural speech that is deemed offensive by individuals inside and outside university communities. And yet, academics generally remain committed to a principle that this Article identifies as extramural absolutism.

The Article explains extramural absolutism’s unpopularity outside academia as a reasonable consequence of the way supporters have presented and justified it. Contrary to widespread scholarly portrayal, extramural absolutism is not a moderate concession justified …


Searching For A Big Score: Analyzing Drug Yield From Search Warrant Executions, Elizabeth Griffiths, Walter Campbell, Kay L. Levine, Joshua C. Hinkle Jan 2025

Searching For A Big Score: Analyzing Drug Yield From Search Warrant Executions, Elizabeth Griffiths, Walter Campbell, Kay L. Levine, Joshua C. Hinkle

Faculty Articles

In this study, we investigated the extent to which law enforcement efforts predicted drug and other kinds of illicit yield in search warrant executions. The data are drawn from one major metropolitan police department during 2005, 2009, and 2012. Using multilevel random intercept logistic regression models and multilevel random intercept multinomial logistic regression models, we regress high yields of various kinds of drugs and other illicit items seized during searches on the investigative activities that led to search warrant applications and the enlistment of teams of officers or other agencies in executing the search. Investments in high-effort search warrant work …


Defederalizing Opioid Addiction Care, Matthew B. Lawrence Jan 2025

Defederalizing Opioid Addiction Care, Matthew B. Lawrence

Faculty Articles

Lack of access to evidence-based care for drug addiction is an urgent problem amid a decades-long overdose crisis that kills tens of thousands of Americans a year. Opioid addiction is the primary driver of overdoses today, and medicines exist to treat such addiction that can dramatically improve quality of life while reducing the risk of deadly overdose by more than half. Yet fewer than one in four of the nine million Americans who need such evidence-based medical care for their addiction receive it. Chief among barriers to access are restrictive and burdensome federal requirements limiting the use of narcotic medications …


การศึกษาความเต็มใจที่จะจ่ายในการรับเทคโนโลยีในการทำประมงพื้นบ้านในจังหวัดชลบุรี, ชนากานต์ ศุภศิริสมบัติ Jan 2025

การศึกษาความเต็มใจที่จะจ่ายในการรับเทคโนโลยีในการทำประมงพื้นบ้านในจังหวัดชลบุรี, ชนากานต์ ศุภศิริสมบัติ

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยนี้มีวัตถุประสงค์เพื่อประเมินมูลค่าความเต็มใจที่จะจ่ายในการรับเทคโนโลยีของชาวประมงพื้นบ้านในจังหวัดชลบุรี โดยใช้วิธีการประเมินมูลค่าภายใต้สถานการณ์สมมติ และศึกษาปัจจัยที่มีผลต่อ การกำหนดมูลค่าความเต็มใจที่จะจ่ายของชาวประมงพื้นบ้านในจังหวัดชลบุรีสำหรับการรับเทคโนโลยีเข้ามาช่วยในการทำประมงพื้นบ้านอย่างมีนัยสำคัญทางสถิติ โดยใช้แบบจำลอง Ordered Logistic Regression ในการวิเคราะห์ข้อมูล กลุ่มตัวอย่างของการศึกษา ได้แก่ ชาวประมงพื้นบ้านในจังหวัดชลบุรี จำนวน 454 คน และเทคโนโลยีที่ใช้ในการศึกษามี 3 ประเภท ได้แก่ เทคโนโลยีติดตามเรือประมง นวัตกรรมกระชังปลาอัจฉริยะ และนวัตกรรมอวนประมงติดหลอดไฟ LED จากผลการศึกษา พบว่า ตัวแปรที่ส่งผลต่อความเต็มใจที่จะจ่ายในการรับเทคโนโลยีในการทำประมงพื้นบ้านในจังหวัดชลบุรี โดยมีนัยสำคัญทางสถิติที่ระดับความเชื่อมั่นร้อยละ 95 ได้แก่ ตัวแปรระดับราคาที่เสนอครั้งแรก ระดับการให้ความสำคัญกับค่าใช้จ่ายในการบำรุงรักษาเครื่องมือที่ใช้ ในการทำประมงพื้นบ้าน ระดับการให้ความสำคัญกับการได้รับการสนับสนุนจากหน่วยงานภาครัฐ ระดับความรู้เรื่องเทคโนโลยีที่ประยุกต์ใช้ในเครื่องมือประมงพื้นบ้าน และระดับความรู้เรื่องการบำรุงรักษาเทคโนโลยีที่ประยุกต์ใช้ในเครื่องมือประมงพื้นบ้าน โดยมีข้อเสนอแนะเชิงนโยบายกับภาครัฐในด้านมาตรการส่งเสริมชาวประมงพื้นบ้านในการทำประมง ได้แก่ มาตรการการสนับสนุนผลิตภัณฑ์สัตว์น้ำทะเลคุณภาพ มาตรการ ให้เช่ายืมเครื่องมือและเทคโนโลยีในการทำประมงพื้นบ้าน มาตรการการรับรองสัตว์น้ำทะเลและส่งเสริมการตลาดสัตว์น้ำทะเลจากประมงพื้นบ้าน


Passengers’ Perceptions, Attitudes, And Willingness To Fly With Southeast Asian Low-Cost Carriers During Routine Disruption Communication, Aqilah Filzah Binti Ahmad Ridwan Jan 2025

Passengers’ Perceptions, Attitudes, And Willingness To Fly With Southeast Asian Low-Cost Carriers During Routine Disruption Communication, Aqilah Filzah Binti Ahmad Ridwan

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to examine how passengers perceive crisis communication during routine operational disruptions (RODs) within Southeast Asian low-cost carriers (LCCs), and to determine whether perceived communication quality predicts passenger attitudes and willingness to fly. This study also aimed to assess the relationship between passengers’ attitudes toward airlines’ disruption management and their subsequent willingness to fly after experiencing RODs. A total of 201 respondents who had previously flown with LCCs completed an online self-administered questionnaire. Simple linear regression analyses revealed that perceived crisis communication had a significant positive effect on passengers’ attitudes toward disruption management. Attitude, in …


The Role Of Food Influencers On Consumer Attitudes And Purchase Intention Towards Local Food And Beverage Brands In Myanmar Amid Foreign Product Scarcity, Ei Phyu Phyu Khaing Jan 2025

The Role Of Food Influencers On Consumer Attitudes And Purchase Intention Towards Local Food And Beverage Brands In Myanmar Amid Foreign Product Scarcity, Ei Phyu Phyu Khaing

Chulalongkorn University Theses and Dissertations (Chula ETD)

This qualitative study examines the role of food influencers in shaping consumer attitudes and purchase intentions toward local food and beverage (F&B) brands in Myanmar during a period of foreign product scarcity. Framed by influencer marketing strategy, framing theory, and the source credibility model, the research explores how influencers navigate authenticity, credibility, and identity while promoting domestic brands amid the “empty void” left by the scarcity of foreign products. Using purposive sampling, semi-structured in-depth interviews were conducted with five Myanmar-based food influencers active on Facebook and Tik Tok. Thematic analysis revealed that influencers strategically construct authenticity through personal brand alignment, …


The Influence Of Seventeen As A Celebrity Endorser On Brand Attitude And Purchase Intention Toward Indomilk Products In Indonesia, Francesca Diva Rachmaputri Jan 2025

The Influence Of Seventeen As A Celebrity Endorser On Brand Attitude And Purchase Intention Toward Indomilk Products In Indonesia, Francesca Diva Rachmaputri

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aims to examine the influence of the K-pop group SEVENTEEN as celebrity endorsers on consumers’ brand attitudes and purchase intentions toward Indomilk among Indonesian consumers. A quantitative survey was conducted with 266 respondents who were familiar with both SEVENTEEN and the campaign. The results indicate that the credibility of SEVENTEEN significantly affects consumers’ brand attitudes, with trustworthiness and attractiveness being the most influential dimensions. Moreover, consumers’ brand attitudes significantly impact their purchase intentions. The findings demonstrate the effectiveness of using K-pop artists to influence consumer behavior and highlight the importance of selecting highly credible endorsers to enhance the …


The Influence Of Social Media Influencer Credibility On Chinese Gen Z’S Attitude And Travel Intentions Toward Thailand, Haijing Shen Jan 2025

The Influence Of Social Media Influencer Credibility On Chinese Gen Z’S Attitude And Travel Intentions Toward Thailand, Haijing Shen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research uses Stimulus-Organism-Response model and source credibility framework to examine the influence of social media influencer perceived credibility on Chinese Gen Z’s attitude and travel intention toward Thailand after Wang Xing kidnapping crisis. Via utilizing Pearson correlation coefficient and Regression analysis to analyze the data collected by an online survey with 277 respondents as valid sample size, the perceived credibility of social media influencers, especially perceived trustworthiness, has significant influence on affecting Chinese Gen Z’s attitude. Meanwhile, attitude is the strongest factor on influencing Chinese Gen Z’s intention. Noticeably, the result is indicating the mediating role of attitude between …


The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do Jan 2025

The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research examines the influence of mascot’s perceived attractiveness on the brand attitude towards Butterbear. Data were collected via online survey from 220 male and female respondents (aged 18-26) residing in Bangkok, who had been exposed to content from Butterbear brand within the past three months. Overall, participants perceived Butterbear mascot as highly attractive (M = 4.39) and reported positive attitudes towards the Butterbear brand (M = 4.30). Furthermore, the findings revealed that all six dimensions underlying mascot attractiveness (Brand Impact, Brand Expertise, Mascot Uniqueness, Mascot Anthropomorphism, Mascot Intimacy, and Mascot Consistency) showed statistically significant correlations with the brand attitude. …


The Image Of Transnational Universities In Vietnam And The Enrollment Decision Of Prospective Students, Khanh Huyen Pham Jan 2025

The Image Of Transnational Universities In Vietnam And The Enrollment Decision Of Prospective Students, Khanh Huyen Pham

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines how Vietnamese applicants perceive the image of transnational universities (TNE) and how these perceptions influence their college choice decisions. Focusing on RMIT Vietnam, BUV, and Swinburne Vietnam, the research explores university image through functional cues, personality cues, and perceived value, and analyzes decision-making across predisposition, search, and choice stages. Twelve applicants were interviewed using semi-structured interviews, and data were analyzed through thematic analysis. Findings show that applicants build university image gradually as they compare curriculum, teaching quality, facilities, and accreditation with emotional cues such as friendliness, professionalism, and campus “vibes.” Perceived value (degree recognition, employability, and alumni …


Social Media Use And Personal Branding Identity Of Myanmar Freelancers, Lin Htet Thway Jan 2025

Social Media Use And Personal Branding Identity Of Myanmar Freelancers, Lin Htet Thway

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examined social media use, self-expression, professionalism, self-efficacy, self-disclosure, and personal branding identity among Myanmar freelancers, and investigated how these factors influence their personal branding identity on social media. An online survey of 200 freelancers aged 18 to 45 years was conducted. Respondents reported high levels of social media use (M = 4.07), self-expression (M = 4.13), professionalism (M = 4.16), self-efficacy (M = 4.17), personal branding identity (M = 4.30), and a moderately high level of self-disclosure (M = 3.95). Regression results showed that the five variables together explained 24.4 percent of the variance in personal branding identity …


The Influence Of Short-Video Content Marketing On Chinese Consumers' Perceived Value And Usage Intention On Duolingo Brand, Meitong Li Jan 2025

The Influence Of Short-Video Content Marketing On Chinese Consumers' Perceived Value And Usage Intention On Duolingo Brand, Meitong Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to examine how short-video content marketing on Douyin platform influences Chinese Generation Z consumers’ perceived value of Duolingo and their intention to continue using the application. A total of 252 respondents aged between 18 and 29 years old, who had used Douyin in the past three months and viewed Duolingo’s short-video content at least three times in the last month, completed an online questionnaire survey. The study reveals that all three dimensions of short-video content marketing (i.e. entertaining content, functional content, and social-interactive content) significantly influenced consumers’ perceived value, with social-interactive content demonstrating the …