Business Commons^™

The Effects Of Implementing Cow Cooling For Oostdam Dairy: Benefits From Milk Production, Feed Intake, And Reproduction, Mark Oostdam

Dairy Science

Heat stress has a major effect on management decisions for a dairy operation because of the decrease in the cows productivity. Dairy cattle loose efficiency of economic production due to lower milk yields and decreased pregnancy rates. Milk loss due to heat stressed cows in California averages a loss of 293 kg of milk/cow/year(St.-Pierre et al., 2003), and with milk prices reaching record highs, dairies are losing out on increased revenue opportunity. Increases in reproductive infertility from heat stress also affect revenue for a dairy operation by reducing conception rates (Hansen 1997) and pregnancy rates, which causes the average days …

Competitive Marketing Strategy: A Best Practices Examination Of Convention Hotels In San Francisco, Jennifer Hardy

Recreation, Parks, and Tourism Administration

The expansion of convention hotels in metropolitan areas has been steadily increasing in recent years. This expansion causes competition between hotels in the same market. The purpose of this study was to examine the best practices for competitive marketing strategies used by convention hotels in San Francisco. The hotels studied were: Westin St. Francis, Fairmont Hotel, Ritz-Carlton, and Four Seasons. These organizations were analyzed based on several questions developed by the researcher. Data were collected from organizational websites and social media pages. The results demonstrate that the companies use many similar marketing practices. In order to market themselves more competitively, …

Loyalty Programs: An Examination Of The Best Practices In Selected Luxury Chain Hotels, Julie Poincenot

Recreation, Parks, and Tourism Administration

Loyalty programs enable companies to reward their return customers. In the hotel industry, a loyalty program is a useful and beneficial tool to improve their customer service and entice their guests to stay with them on return visits. The purpose of this study was to conduct a best practices study on loyalty programs in luxury hotel chains. The researcher used a best practices matrix to examine the loyalty programs of Fairmont Hotels and Resorts, Omni Hotels and Resorts, and Kimpton Hotels and Restaurants. The study found that companies should benchmark their programs by aligning their benefits with companies similar to …

Financial Risk Management: A Case Study Of The 2010 Winter Olympic Games In Vancouver, Canada, Jillian R. Shoop

Recreation, Parks, and Tourism Administration

Businesses take risks to progress a company forward, but management of that risk is essential for success. Companies can quickly identify early warning signs by creating an ever-evolving financial plan, which also strengthens the company’s vision, mission, goals, and objectives. The purpose of this study was to conduct a case study in financial risk management of the 2010 Vancouver Winter Olympic Games. The organization was evaluated based on an instrument created by the researcher to examine the Vancouver Organizing Committee’s financial risk management plan. The study showed that the Vancouver Organizing Committee created efficient management plans for potential risks and …

The Lean Bookstore, Joshua Hirahara, Scott Santore

Industrial Technology and Packaging

The bookstore industry has been changing in recent years with the growing popularity of e-books and self-publishing. The publishing houses are losing their grip on the industry because a greater portion of books are being sold by companies who don’t need to sell books to stay afloat, and overproduction is rampant, with 40% of all printed books being pulped. Bookstores have been suffering because of the high costs associated with the current value stream. E-books aimed to reduce these costs but have been cannibalizing their print counterpart and do not generate enough revenue to offset the loss of print sales. …

Design And Implementation Of Iso:9001 Standards At Sigma 6 Electronics, Inc., Robert Kirkpatrick, Dylan Geisen, Simon Schermerhorn

Industrial Technology and Packaging

ISO 9001 certification is a very long process that can take even the most dedicated team years to complete. For smaller companies such a process could be costly, confusing, and arduous. While many resources exist, it takes nearly the same amount of effort to tailor fit the examples as it does to create a whole new set.

The purpose of this senior project is to research examples and help fit them to a small manufacturing company, Sigma 6 Electronics, Inc. An interlinked, or combined, quality manual/procedures were chosen to aid Sigma 6 Electronics through making the documentation clear and perfectly …

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Performance Evaluations
• Training Opportunities
• Class & Comp Updates
• Retirees Recognition Ceremony
• Personnel Action Form & PPGRA Training
• Summer Student Employment Job Fair
• Interviewing Student Employees
• Student Employment Week
• Elements of the Job Posting
• Who's Next In Line? Succession Planning
• Congratulations!
• Eagle Perks
• Staff Council Newsletter

Going Concern: Where Is It Going?, Clemense Ehoff Jr., Dahli Gray

All Faculty Scholarship for the College of Business

On June 26, 2013, the Financial Accounting Standards Board (FASB) issued an exposure draft concerning disclosure of uncertainties surrounding the going concern presumption. This exposure draft is the FASB’s most recent attempt to bring closure to a project that began in 2007. This paper examines the going concern presumption and the FASB’s treatment of the going concern from 2007 to the present.

Processing Popup Ads And Print Ads: A Comparative Study Between American, Brazilian, And Argentinean Consumers, Gary H. Kritz, Hector R. Lozada

Association of Marketing Theory and Practice Proceedings 2014

As more and more companies become global business entities, it will be important to find out how traditional consumer behavior processes and relationships work in different countries. A comparison of the processing of a traditional print ad and popup ad are compared within and between the United States, Brazil, and Argentina. Very little research exists regarding traditional consumer behavior and advertising model outcomes in Brazil and Argentina. Since these two Latin American countries have become large economic powers in the global economy, it is important to study how these countries’ consumers react to existing models of consumption and advertising. Could …

Exploring Hotel Website Effectiveness By Hotel Class, Michael Musante

Association of Marketing Theory and Practice Proceedings 2014

The internet is an increasingly important communication and distribution channel for hotels. More than ever before consumers are making reservation decisions strictly on their experience with the hotel website. Given this, it is critical for hotels pay close attention to the effectiveness of their online presentation. This premise would seemingly hold true for lodging facilities at all price point levels. The purpose of the study was to examine website effectiveness for hotels of various class levels. In the study, hotels were segmented based on level of accommodation using the “Star Rating” system. Each hotel website was evaluated on a number …

How Does Sarah Mclachlan Make Me Donate To The Spca? Emotional Intelligence And Emotionally Laden Persuasive Appeals, Rose Opengart, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2014

In the last 50 years there has been a plethora of academic research around consumer behavior (Macinnis & Folkes, 2010). While there have been a variety of topics examined by researchers, many aspects of persuasion and its effects on consumers’ decisions are not fully understood. Given the prominence of advertising in the field of persuasion, it is not surprising that persuasion theories have received a great deal of attention in scholarly research (Shrum, Liu, Nespoli, & Lowrey, 2012). Marketing and persuasion research have examined the importance of reaching the emotions of customers. It is known that feelings-oriented factors influence consumer …

The Influence Of Descriptive Norms On Investment Risk, William J. Montford, Ronald E. Goldsmith

Association of Marketing Theory and Practice Proceedings 2014

This study examines the effect of descriptive norm messages (i.e., highlighting what others are doing) on intentions to increase investment risk. Evidence shows that alarming numbers of people nearing retirement insufficiently save for this next life stage. In addition, research finds that differences exist in investment risk tolerance between men and women, with many women investing too conservatively. This finding is of particular concern as women typically experience longer lifespans, thus relying on accumulated savings for longer periods of time. The present study extends work in financial marketing by examining the influences of social norms and peer influence, constructs shown …

Bridging The Housing Deficit Gap In Nigeria Through The Mortgage Refinancing Scheme., Bandele A. G. Amoo, Nkereuwen I. Akpan, B. Hamma

Bullion

The objective of this paper is to assess the efficacy of housing mortgages and the current mortgage refinancing company at addressing the housing deficit in Nigeria. This paper would be structured ' thus: section I is the introduction, while section 2 looks of housing provision and policy in Nigeria. Existing housing finance options in Nigeria are discussed in section 3 and the need for mortgage refinancing in Nigeria in section 4. Challenges of mortgage refinancing in Nigeria are examined in section 5, while the conclusion and recommendations are presented in section 6.

Cost Reduction Strategies & Corporate Governance: The Need For A Paradigm Shift In Public Sector Financial Management In Nigeria, Sunny Ekakitie-Emonena

Bullion

This study is on exposition of the imperatives of cost reduction strategies and corporate governance practices as it relates to financial malfeasance. The mechanics for a paradigm shift discussed include: cost reduction techniques, adoption of cost efficiency techniques and maintenance and reportage of accurate financial records, etc.; along with adoption of sound corporate governance policies of accountability, adherence to regulatory framework, and respect for stakeholders' interest. The study concludes by suggesting further initiatives to 'clean-up and reposition' the sector for growth & economic development. These include: effective justice system, stepping up the policy of cashless economy, entrenching protection programs for …

Tax Harmonization In The West African Monetary Zone: Issues And Challenges, Emmanuel Ating Onwioduokit

Bullion

This paper explored the theoretical underpinnings for tax harmonization in a monetary union and critically perused the existing tax system in the WAMZ countries and found considerable differences in the applicable tax rates across the countries in the zone. This paper found that tax and proposes that tax harmonization should be the goal for all aspects of member states' tax system and concluded that a high degree harmonization is necessary in the indirect taxes; as such taxes may create an immediate obstacle to the free movement of goods and the free supply of services within the internal market.

Business Psychology: Building An Interdisciplinary Bridge From The Ground Up, Raymond L. Forbes, Brenda Jones, Kristan Jones

All Faculty and Staff Scholarship

This paper describes the building of an innovative multi-disciplinary, outcomes-based, master’s degree program that integrates the fields of Business and Psychology. Historically, Business and Psychology have ranked among the top five majors chosen by undergraduate students. The program is theory-to-practice oriented and teaches the traditional disciplines of business including: economics, finance, marketing, human resources, strategy, and management from a human perspective. The Business Psychology program primarily emphasizes qualitative versus quantitative-oriented teaching methods. Students of the program analyze individual, group, and organizational level business issues through the application of both traditional and new brain-based tools. Individual and professional developments are also …

Analyzing Organizational Consulting As A Professional Practice: An Exploration Of The Theoretical And Attitudinal Assumptions, Kristina Rose Cosgrave

Communication Studies

This project (with both theoretical and applied portions) serves to enrich understanding about the vicissitudes of organizational consulting while simultaneously serving as preparation for working in this field. With such a wide spectrum of approaches and disciplines among professional consulting occupations, an important objective of this project is to explore underlying theoretical principles that generally influence the field of organizational consulting. In this project, theoretical insights from many pertinent organizational communication and persuasion concepts, especially Edgar Schein’s (1969, 1988, 2009) behavioral models of organizational consultation (purchase-of-expertise, doctor-patient, and process), are offered to accompany the professional correspondences with which they correspond. …

Metropolitan Report - March 2014, Division Of Business And Economic Research, College Of Business Administration, University Of New Orleans

UNO Metropolitan Report

No abstract provided.

Fostering Intercultural Competencies Through Global Awareness And Immersion, Marissa A. Sutera

2014 Awards for Excellence in Student Research and Creative Activity Documents

Among the many changes in the world today is the growth in the interrelatedness of people and cultures across nations. This change makes intercultural competence skills even more important for higher education students, especially in the United States, as they will be entering an increasingly multicultural and diverse workplace. Beginning with an understanding of global awareness achieved on university campuses, educators can work towards preparing students to succeed in an internationalized economy and strive towards creating students that are motivated to take actions closer to world peace. Furthermore, universities can immerse their students in other cultures through study abroad programming …

The Impact Of Branding And Marketing Strategies On Events With Sole, Jennifer Vucinich

Graphic Communication

The purpose of this study was to research current marketing, branding, and social media strategies and apply those to Events with Sole, a nonprofit organization that establishes running and multisport races in Northern California. This study explored the impact of these strategies on nonprofit organizations and the importance of sustaining a brand identity. More specifically, this research defined effective logo design for nonprofits, and based on collected data, provided suggestions for potential improvements to be made to the current Events with Sole branding. This research also provided suggestions for improvements to be made to social media strategy and marketing tactics, …