Business Commons^™

The Marketing Of Global Entertainment Through Brand Building, Jasmine Raelynn Spence

Learning Showcase 2014

The strategies of global marketing for entertainers require a more sophisticated marketing approach in order to obtain a successful level of international fame. Due to the marketing efforts of global branding, the increased level of ‘celebrityhood” in American entertainers who have expanded their brand internationally, have reached a prominent level of notoriety; thus creating a powerful celebrity.

This poster will examine how marketing and public relations specialists can market an entertainer to gain fame in both a foreign country and in America at the same time. This study also investigates the art of marketing for global entertainment and provides direct …

Viken Securities Limited Et Al. Order On Plaintiffs' Motion To Compel, Melvin K. Westmoreland

Georgia Business Court Opinions

No abstract provided.

A New Course Offered At Nebraska Innovation Studio On Nebraska Innovation Campus, Nebraska Innovation Campus

Nebraska Innovation Studio

A new course offered at Nebraska Innovation Studio on Nebraska Innovation Campus.

In spring semester 2014, Shane Farritor, PhD, and Liana Owad, MFA, taught “Making for Innovation” which covered techniques used to bring ideas to reality. This was the first class to meet at Nebraska Innovation Studio – the UNL makerspace – located on Nebraska Innovation Campus.

The course was built on two basic ideas. The first, that building and hands-on problem solving are important paths to innovation. The act of building prototypes and physical models leads to improved creative thinking and is in important path to the conception of …

Three Essays On Hedge Funds, Liping Qiu

Doctoral Dissertations

In Essay 1, we find that, on average, hedge funds decrease leverage prior to the beginning of the financial crisis, with leverage remaining below the pre-crisis levels. We also find that younger funds with lower current leverage and stricter fund governance are more likely to increase leverage following favorable performance; funds exposed to higher risk, higher management fee and higher current leverage tend to delever. Managers increase leverage in order to enhance future performance following superior returns only to be disappointed. We find mixed evidence on the performance difference between levered and unlevered funds, but levered funds do survive longer. …

The Santa Clara, 2014-11-13, Santa Clara University

The Santa Clara

No abstract provided.

Business, Conscience, Service, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

Businessman and philanthropist Bob Gay visited the Huntsman School on November 13, and delivered an incredible talk about business, conscience, and service. Although Mr. Gay didn’t care for business growing up, his father, a very successful businessman, convinced him to enroll in Harvard Business School’s PhD program in economics. From there his career moved from McKinsey and Company, to Bain Capital, where he was managing director for 16 years, and then co-founder and CEO of Huntsman Gay Global Capital.

New Student Investment Club Launches

Bridget Lyons

Sacred Heart University has launched a new extracurricular student venture where return on investment IS the return on investment! The mission of the SHU Student Investment Club will be to engage students—under the watchful guidance of faculty and professional financial advisers—to make prudent financial investments aimed at enriching the University’s endowment while teaching valuable skills and providing practical hands-on experiences.

Optimizing Consumer-Centric Assortment Planning Under Cross-Selling Effects, Ameera Ibrahim

Doctoral Dissertations

Central to modern-time, consumer-focused retailing is the ability to provide attractive and reasonably-priced product assortments for different customer profiles. To this end, retailers can benefit from the use of data analytics in order to identify distinct customer segments, each characterized by their buying power, shopping behavior, and preferences. Further, retailers can also benefit from a careful examination of alternative procurement options and cost levers associated with products that are considered for inclusion in the assortment. Issues of assortment planning lie at the interface of operations and marketing. Profitable planning trade-offs can be identified using an optimization methodology and are simultaneously …

Enhancing Online Consumers' Anticipatory Behavior: An Application Of Transportation Theory, Seon Jeong Lee

Doctoral Dissertations

Identifying effective persuasion strategies to encourage consumers’ anticipatory behaviors on the Internet is important for marketers. With the development of technology, consumers tend to access the Internet before they make any purchase decisions. However, the extant literature has not fully investigated the role of persuasion in the online environment. This study aims to explore a relatively new persuasion theory—transportation theory—in the online context to investigate the impact of sensory, brand relationship, and social review type cues on consumers’ transportation experiences in the online environment. This dissertation consists of two studies that examine how sensory attributes, and personal and situation factors …

Corporate Sustainability And The Role Of The Consumer: Three Essays, Jeffrey Gauthier

Doctoral Dissertations

The challenge of sustainability has become an increasingly important concern for organizations. Sustainability raises new questions of legitimacy for organizations, compelling them to address stakeholder expectations of economic, environmental, and social performance. Although consumer stakeholders act as the ultimate arbiter of legitimacy for many firms, we know little about how consumers may influence corporate sustainability. This dissertation consists of three essays that examine the role of consumers in influencing corporate sustainability. The first essay examines how companies may attempt to manage sustainability ratings assigned by ratings agencies in an attempt to retain consumer stakeholder support. I argue that an understanding …

Tacit Knowledge Transfer And Firm Growth: An Experience-Based Approach, Rory Eckardt

Doctoral Dissertations

Scholars frequently suggest that since tacit knowledge is valuable, heterogeneous among firms, and difficult to imitate, it has the potential to provide firms with a sustained competitive advantage. However, the nature of such knowledge can make it difficult for firms to expand and fully exploit its potential. Specifically, the individual orientation of tacit knowledge requires that such knowledge be transferred and replicated internally to achieve scale. This process is difficult and time intensive due to the articulation challenges associated with tacit knowledge. Thus, while tacit knowledge offers the potential for sustained advantage, the ability to realize such an advantage is …

Results Of The November Survey Of Nebraska Business: December 12, 2014, Eric Thompson

Leading Economic Indicator Reports

Summary: Respondents to the November 2014 Survey of Nebraska Business maintained an optimistic outlook for sales and employment. November respondents were much more likely to expect sales to rise (29%) than fall (19%) at their business over the next six months and more likely to plan to increase employment (14%) than to reduce it (4%). Within the state, respondents from the Omaha area and Southeast Nebraska were the most optimistic, particularly about sales. Respondents from Central Nebraska were close to state averages. Respondents in Northeast Nebraska and West Nebraska had a neutral rather than optimistic outlook. When asked about the …

Ethical Conflicts And Cultural Differences Among Employees In The Hospitality Industry, Boram Lee, Sukyung Lee

MBA Student Scholarship

The purpose of this study is to identify the relationship between ethical conflicts and cultural differences among colleagues and apply the relationship in the hospitality industry. Exploratory sample data (N=100) were collected from MBA students at Johnson and Wales University. The instrument consisted of three parts: demographic features, work experience of business ethics, and perceptual experience of business ethics. Also, t-test is used to address the hypothesis. The results of the study indicated that there is a significant relationship between ethical conflicts and cultural differences between employees in the hospitality industry, therefore, it is important to fully understand the reasons …

Fast-Food Workers Fight For A Raise And Create A Movement, Angela B. Cornell

Cornell Law Faculty Publications

No abstract provided.

The Olive Tree, Volume 22 Issue 2

The Olive Tree

The Olive Tree, published twice each year by Fogler Library at the University of Maine, features articles about library projects, collections, technological innovations, and events. The hallmark of the Fogler Library Friends, an ancient engraving of an olive tree, was adopted from the title page of La Cosmographie Universelle by André Thevet. The two volume encyclopedia, which was published in Paris in 1575, is shelved in the Library's Special Collections Department. One of the longest living trees, the olive tree parallels the development of civilizations.

Proposed Changes To The Aicpa Standards For Performing And Reporting On Peer Reviews: Preparation Of Financial Statements Performed Under Ssars And The Impact On Enrollment In And The Scope Of Peer Review, November 18, 2014, Comments Are Requested By January 2, 2015;Exposure Draft (American Institute Of Certified Public Accountants), 2014, November 14, American Institute Of Certified Public Accountants. Peer Review Board

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.

Major Retailers Hiring More On Long Island For Holidays, Aisha Al-Muslim

Aisha Al-Muslim

No abstract provided.

Terminology Talks With The Pros: Uwe Muegge, Terminologist, Patricia Brenes

Uwe Muegge

In this interview with Patricia Brenes, Uwe Muegge talks about some of his most recent projects, explains why terminology management is so important for product-centric translations, and discusses the role of terminology management in translator training.

Advantages And Disadvantages Of Application Of Eva (Economic Value Added) In Public Companies: Case Of Post And Telecommunication Of Kosova (Ptk), Uragan Alija

UBT International Conference

The Competitive companies, irrelevant of being public or private, in order to remain competitive and performing well, need and must be interested towards developing and establishing adequate performance measurement and management systems. Given the revolution of economic profit that for several decades have joined the field of corporate finance, there is a need to review existing performance management systems and provide guidance in continuous use of existing systems, or provide another view of successful innovations used by other companies and explore opportunities in adopting for internal company use. This paper examines the existing performance management system in the Post and …

Sales Approach In Driving Pharmaceutical Industry In Kosovo, Uragan Alija

UBT International Conference

Ongoing competition between international pharma companies and local companies has brought the pharmaceutical sales and marketing approach in Kosovo in a very complex level. In particular, the paper looks at the perspective of a local pharmaceutical producer in Kosovo facing challenges in the pharmaceutical market in Kosovo. Current methodology of sales and marketing approach needs to be revisited and strategies of these companies need to include more innovative approaches in order to institute a differentiated approach between these companies. This paper looks at the current approach of companies, positive and negative remarks of these approaches of perception by both medical …