Business Commons^™

Framing Advertisements To Elicit Positive Emotions And Attract Foster Carers: An Investigation Of High Cognitive Elaboration Donations, Melanie J. Randle, Leonie M. Miller, Joanna Stirling, Sara Dolnicar

Faculty of Business - Papers (Archive)

Advertisements that elicit negative emotions (e.g., guilt) have been found effective in prompting socially desirable behaviors, such as making monetary donations to charity. This study investigates whether this principle generalizes to a specific case of high-cognitive-elaboration donations: fostering a child. Results from an advertising experiment conducted with 470 respondents indicate that this is not the case. Rather, positive emotions caused stronger reactions to the advertisements, with processing motivation and preexisting attitudes playing a critical role. Implications for marketing foster care—and possibly other, similar high-cognitive-elaboration donations—include that ongoing communication and elicitation of positive emotions is essential to first form the right …

Four Steps To Realizing Business Value From Digital Data Streams, Abhijith Anand, Rajeev Sharma, Tim Coltman

Faculty of Business - Papers (Archive)

Based on four case studies and a follow-up survey, we have identified the key success factors for realizing value from DDS (digital data stream) investments. But managers need to pay attention to the combinations of success factors. A key finding is that value realization is improved when the agility of the resource allocation process is appropriate for the levels both of DDS platform maturity and of commitment from data-driven top management. We present a four-step sequence and a decision framework for putting the optimum combination of success factors in place.

Why Doesn't Our Branding Pay Off: Optimising The Effects Of Branding Through Innovation, Wai Jin J. Lee, Aron O'Cass, Phyra Sok

Faculty of Business - Papers (Archive)

Purpose:Recent branding failures (e.g. Kodak and Krispy Kreme) have cast considerable doubt on the widely accepted contention that to develop a strong brand, firms must continuously strive to be brand oriented or innovation oriented. This study aims to examine the curvilinear and interactive effects of brand orientation and innovation orientation on brand performance.

Design/methodology/approach: Survey data were drawn from a sample of 181 firms operating in the consumer goods sector (i.e. fashion, consumer electronics and automobile) and tested through a hierarchical regression analysis.

Findings: This study finds that the sole and exclusive focus on either brand orientation or innovation …

Economic Growth And Abatement Activities In A Stochastic Environment: A Multi-Objective Approach, Simone Marsiglio, Davide La Torre

Faculty of Business - Papers (Archive)

We analyze the effect of uncertainty on economic growth and environmental quality in a concave stochastic bicriteria dynamic problem, solved by means of scalarization techniques and the Hamilton-Jacobi-Bellman equation. Specifically, we focus on an endogenous growth model with purposive abatement activities, where environmental quality, subject to random shocks, is merely a source of utility and does not play any productive role. We show that even in the absence of direct (environmental) productivity effects, along the optimal path production results enhanced by an indirect productivity effect, which transforms environmental quality into the engine of growth. However, this does not prevent uncertainty …

Endogenous Growth And Technological Progress With Innovation Driven By Social Interactions, Simone Marsiglio, Marco Tolotti

Faculty of Business - Papers (Archive)

We analyze the implications of innovation and social interactions on economic growth in a stylized endogenous growth model with heterogeneous research firms. A large number of research firms decide whether to innovate or not, by taking into account what competitors (i.e., other firms) do. This is due to the fact that their profits partly depend on an externality related to the share of firms which actively engage in research activities. Such a share of innovative firms also determines the evolution of technology in the macroeconomy, which ultimately drives economic growth. We show that when the externality effect is strong enough …

Dialogic Accounting And Accountability Systems For Women's Empowerment: A Participatory Action Research (Par) Case Study In A Microfinance-Ngo In Bangladesh, Farzana A. Tanima, Judy Brown

Faculty of Business - Papers (Archive)

Purpose: The purpose of this paper is to explore the potential of dialogic accounting and accountability systems in addressing women's empowerment in the microfinance context, in Bangladesh. There are debates about whether women are actually being empowered through microfinance initiatives, and concerns about the accountability of microfinance institutions. This study examines these controversies, drawing and building on Mayoux (2002) and the work of others on 'competing logics' evident in microfinance theory and practice. In recognition of the dominance of economic logics in traditional accounting, it responds to calls to develop more multi-dimensional accountings and ways of operationalising proposals for greater …

Housing Affordability, Central City Economic Productivity And The Lower Income Labour Market, Ryan Van Den Nouwelant, Laura Crommelin, Shanaka Herath, Bill Randolph

Faculty of Business - Papers (Archive)

The objective of this research was to establish whether the diminishing supply of affordable housing options for lower income (LI) workers near job-rich central city (CC) locations is having an impact on CC businesses and on the overall productivity of CC economies. The findings of the specific research questions are summarised here. The research comprised a review of census and other data as to the housing market position of the LICC labour force in five of Australia's key metropolitan areas (metros)-Perth, Darwin, Melbourne, Sydney and Brisbane-as well as a series of interviews with employers in Sydney's CC and an analysis …

Being Aware About Academic Integrity, Ann M. Rogerson

Faculty of Business - Papers (Archive)

•What is academic integrity?
•How do we become AWARE about academic integrity?
•How to identify potential issues
•Discussion/questions
•References

Realizing Value From Business Analytics Platforms: The Effects Of Managerial Search And Agility Of Resource Allocation Processes, Abhijith Anand, Rajeev Sharma, Tim Coltman

Faculty of Business - Papers (Archive)

Few organizations have been able to realize value from their investments in business analytics. This could be due to an inadequate understanding of the pattern of investments required to realize value from business analytics. Specifically, we propose that business analytics requires an upfront investment of infrastructure capital to build a mature platform, followed by multiple investments of innovation capital to create value through competitive actions informed by analytics-enabled insights. Drawing on dynamic capabilities and digital options literatures, we develop a model in which the effect of investments in maturity of the business analytics platform on organizational value is moderated by …

Late Disclosure Of Insider Trades: Who Does It And Why?, Millicent M. Chang, Yilin Lim

Faculty of Business - Papers (Archive)

We attempt to understand the personal incentives that motivate corporate insiders to engage in unethical behavior such as delayed trade disclosure. Delayed disclosure affects corporate transparency and other shareholders in the firm potentially suffer investment losses because they are unaware of insiders' activities. Using archival data from the 300 largest Australian firms between 2007 and 2011, the results show that risk factors such as insider age and tenure and wealth effects in the form of insider shareholdings affect the likelihood of delayed reporting. Governance positions such as committee membership mitigate this behavior. Our study highlights the importance of considering individual …

The Informativeness Of Substantial Shareholder Trading In The Lead Up To A Takeover Bid, Millicent M. Chang, Raymond Da Silva Rosa, Wilson Ng

Faculty of Business - Papers (Archive)

Although substantial shareholders are often considered quasi-insiders, not much is known about the information they possess, especially around changes in corporate control events. We examine whether substantial shareholders in target firms possess information about future takeover activity and if they have such information, whether they trade opportunistically on it. The results show increased purchases by substantial shareholders close to a takeover announcement where these trades predict the likelihood of takeovers. However, they do not predict bid premiums nor other deal characteristics. A comparison of different types of substantial shareholders indicates that institutional shareholder trades are better indicators of takeover likelihood …

Delaying Change: Examining How Industry And Managerial Turbulence Impact Structural Realignment, Samina Karim, Tim N. Carroll, Chris P. Long

Eberhardt School of Business Faculty Articles

This paper examines when firms pursue structural realignment through business unit reconfiguration, specifically by recombining business units. Our results refine and extend contingency theory and studies of organization design by drawing on theories of decision avoidance and delay to describe environmental conditions when firms pursue or postpone structural realignment. Our empirical analysis of 46 firms from 1978 to 1997, operating within the U.S. medical device and pharmaceutical sectors, demonstrates that while decision makers initiate structural recombination during periods of industry growth (i.e., munificence), they reduce their recombination efforts during periods of industry turbulence (i.e., dynamism), and managerial turbulence (i.e., growth …

The Impact Of Disclosing Auditor Independence And Tenure On Non-Professional Investor Judgment And Decision-Making, L. Tyler Williams

Electronic Theses and Dissertations

This study experimentally investigates how disclosing both the auditor’s obligation to remain independent of its client and auditor tenure in the audit report influence non-professional investors’ judgments and decision-making, especially the decision about whether to invest in a particular auditee. In the Auditor’s Reporting Model (ARM) proposal, the Public Company Accounting Oversight Board (PCAOB) asserts that inclusion of additional information in the audit report will improve the informativeness of the audit report for investors and as a result will modify its relevance to investment decisions. Using an experiment, I find that these disclosures positively influence non-professional investor judgments of auditor …

Finding The Sweet Spot Of Cause-Related Marketing: Consumer Response To Campaign Tactics, Katharine Michelle Howie

Electronic Theses and Dissertations

Cause-related marketing is an effective promotional tool that connects with consumers’ emotions and increases sales. Two essays are presented that explore how consumers respond to different marketing tactics. The first essay presents two studies that examine cause-related marketing (CRM) promotions that require consumers’ active participation. Requiring a follow-up behavior has very valuable implications for maximizing marketing expenditures and customer relationship management. Theories related to ethical behavior, like motivated reasoning and defensive denial, are used to explain when and why consumers respond negatively to these effort demands. The first study finds that consumers rationalize not participating in CRM by devaluing the …

Three Essays On Retail Branding, The Makings Of A Great Retail Brand: Antecedents, Outcomes, And Retailer Ad Spending Strategies, Chi Zhang

Electronic Theses and Dissertations

Brands are valuable intangible assets with long-term benefits. In the retail industry, branding is of particular importance because of the highly competitive nature of the industry. Even though many of the important branding principles apply, retail brands are distinct from product brands. This dissertation aims to clarify the nature and dimensionality of retail brand equity and explore the effect of retail advertising on its market and financial performance. In the first essay, the primary antecedents of retail brand equity are examined using both functional and experiential dimensions of retail brand association. The results illustrate the salient role of the consumer …

The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer

Electronic Theses and Dissertations

The purpose of this study was to explore promotional incentives effects on attendance at men and women college basketball games in Power Five conferences during the 2015-16 season. The sub-objective was to explore the data to determine if distinct market segments emerged based on the promotional strategies measured as part of the study. The study variables are based on recommendations and suggestions from completed research exploring similar phenomenon among MLB teams (Boyd & Krehbiel, 2003, Boyd & Krehbiel 2006, Browning & Debolt, 2007, Howell, Klenosky, McEvoy, 2015). There were 20 men and 20 women teams from Power Five conference with …

An Examination Of Ceo Reputation Decline And Repair In Response To Deviant Actions, Jennifer Marie Palar

Electronic Theses and Dissertations

Despite increasing interest in managerial reputation, little research in the management field has attempted to theorize and empirically examine reputation as a dynamic construct. This paper synthesizes prior reputation literature across disciplines to develop a model of reputation change. Using the context of executive termination it is hypothesized that the same managerial outcome (i.e. termination) carries varied meaning to stakeholders depending on the actions leading to and reason for termination and such meaning impacts the level of executive reputation decline and repair. Additionally, drawing on four established theoretical mechanisms in the reputation literature it is hypothesized that various traits, relationships, …

Donor Motivation To Ncaa Division I Football Bowl Subdivision Athletic Departments, Daniel White

Electronic Theses and Dissertations

No abstract provided.

Consumer Behavior Research: A Synthesis Of The Recent Literature, Sattari Setayesh, Kaveh Peighambari, Arash Kordestani, Pejvak Oghazi

Business Administration

This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period. The approach was to briefly discuss content analysis and its application in scholarly literature review studies. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. It includes a ranking of topics published, typology of the published articles, the research classification in terms of methodologies, and analysis techniques. The most …

Two Tales Of One City: Image Versus Identity, Sattari Setayesh, Kaveh Peighambari, Tim Foster, Åsa Wallström

Business Administration

By applying the concepts of brand personality and attitudinal loyalty of a city as a brand, the objective of this study is to investigate the perceived place brand identity versus image and to empirically examine and compare their relationships with loyalty toward a city as a brand. This is to make a comparison between two groups of internal stakeholders; namely, residents of a city (image) and city officials (identity). The results indicate that there exists a great difference in the components of loyalty between city officials and the residents of the city. The results also reveal that how brand personality …