Marketing Commons^™

J Mich Dent Assoc November 2021

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• Cover stories with a “Focus on Advocacy: Helping Dentistry Succeed”, including “MDA Dental PAC: What It Is and Why It Matters “, “2021 Advocacy Success — and More to Come “, and “Dental Programs Maintained in 2021-22 State Budget”.
• A feature article on “The Anishinaabe Dental Outreach Program”.
• A feature article, “How Your Website and …

Leatherby Libraries From Home: Online And Social Media Response To The Covid-19 Pandemic, Rachel Karas, Essraa Nawar

Library Articles and Research

Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, faculty, staff, and other community member followers. The Leatherby Libraries used social media during the COVID-19 crisis as both a means of communicating urgent messages to its patrons and also as a tool for engaging community members in the absence of traditional
library tours, events, and exhibits.

The Global Chinese Consumer, Rane Xue, Xiaolei Gu

Asian Management Insights

At the forefront of growth in the luxury goods market.

The Procrustean Bed Revisited: Ways To Scale 'Physical Service' Platforms, Prakash Bagri

Asian Management Insights

The course of their growth and extension never did run smooth.

Who Are Our Fans: An Application Of Principal Component-Cluster Technique Analysis To Market Segmentation Of College Football Fans, Daniel A. Rascher, Kenneth Cortsen, Mark S. Nagel, Tiffany Richardson

Journal of Applied Sport Management

A 66-question online marketing survey of 2,800 football fans who had purchased tickets to a Division I, Power 5 (P5) university football game was conducted in order to understand the fan base and provide better services and targeted marketing. Principal Component Analysis was employed to combine responses from multiple questions about purchase behavior, on-site satisfaction, demographics, and other criteria. Subsequent market segmentation via cluster analysis indicated that 95% of the survey respondents could be categorized into one of five clusters. The identified fan perceptions and evaluations resulted in the P5 athletic department taking specific actions to improve targeted marketing activities …

Luxury Back In Vogue, Erwan Rambourg

Asian Management Insights

Not just a rebound, it is set to flourish in the coming decade.

Sanitation Marketing In Uganda: The Impact Of Gender On Participation And Outcomes, Elizabeth Vicario

USF Tampa Graduate Theses and Dissertations

Uganda aims to reach universal access to basic sanitation under Sustainable Development Goal #6, but achieving this target by 2030 would require doubling the annual rate of progress. Women are disproportionately affected by poor sanitation due to their health needs and risk of facing violence, but they have historically been excluded from sanitation planning. Low household demand and poor service delivery have stalled progress in Uganda. Market-based sanitation (MBS) is a novel method of developing a sanitation market through stimulating demand and supporting a competitive atmosphere for product and service providers. This research studies the sanitation marketing activities implemented by …

Voting And Civic Engagement Among Utah Women: A 2021 Update, Susan R. Madsen, D. Candice Pierucci, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

In 2016, the Utah Women & Leadership Project (UWLP) released a research snapshot called “Voting and Civic Engagement Among Utah Women.” At the time, despite having a strong history of women’s political and civic involvement, Utah had fallen to the bottom of national rankings in terms of women’s political participation. In 2019, UWLP released an update of this report, which showed some improvement in voter participation rates for both the United States and for Utah women. Since 2016, the level of political engagement among women in Utah and the United States has grown, and civic engagement—a critical element of change …

Marketing Strategy Implementation Impediments And Remedies: A Multi-Level Theoretical Framework Within The Sales-Marketing Interface, Avinash Malshe, Douglas E. Hughes, Valerie Good, Scott B. Friend

Peer Reviewed Articles

Why do marketing strategies fail? This persistent question attracts significant attention and resource investments given its associated performance implications. Existing research suggests that most marketing strategies suffer due to poor implementation; however, the nuances of strategy implementation impediments and their accompanying remedies remain underdeveloped. To contribute to this line of inquiry, the authors use multi-level qualitative data to capture cross-functional dynamics that traverse the organizational hierarchy and are critical to marketing strategy implementation. The data collection procedure consisted of depth interviews with 48 informants within eight organizations, constituting sales-marketing dyads at three hierarchical levels (senior, middle, and frontline) within each …

Research Productivity Of Management Faculty: Job Demands-Resources Approach, Chet E. Barney, Brent B. Clark, Serge P. Da Motta Veiga

Marketing & Entrepreneurship Faculty Publications

Purpose

The main purpose of this study was to examine which job resources are most valuable for research productivity, depending on varying teaching demands.

Design/methodology/approach

Data was collected from 324 management faculty at research, balanced and teaching (i.e. respectively low-, moderate- and high-teaching demands) public universities in the United States.

Findings

Results showed that no single job resource predicted research productivity across all three types of schools. At research schools (i.e. low-teaching demands), productivity was positively associated with job resources including summer compensation, level of protection for untenured faculty and number of research assistant hours, while negatively associated with travel …

Xviii Sim Conference Presentation - Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro Mr, Isobel Oreilly Dr, Aiden Carthy Dr

Other Resources

This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy

Conference papers

This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data …

The Theory Of Legitimacy-Based Reciprocity: Implementing A Hybrid Sales Control System, Jay J. Civitillo

USF Tampa Graduate Theses and Dissertations

This study introduces the theory of Legitimacy-based Reciprocity to answer the research question identifying the barriers and enablers of implementing a hybrid sales control system. Legitimacy in terms of this research is proposed as:

• A power structure based on consent existing in an organization and that there were those who ultimately selected policy and those that had to agree to follow it.
• Subordinates had to be permitted to help craft the policy and saw value in its existence and enforcement through proof that it directly affected their sales results.
• Those in power were required to actively participate in the policy …

Utah Gender Wage Gap: A 2021 Update, Rebecca Winkel, Emily S. Darowski, Marin Christensen, Susan R. Madsen

Marketing and Strategy Faculty Publications

The gender wage gap is the difference between what women and men earn for performing full-time, year-round paid work. Nationally, women earn 16–18% less than men. Although the gap has substantially narrowed from 41% when the Equal Pay Act was passed in 1963, varying reports estimate that, depending on the rate of change, it may take anywhere from 40 to 130 years to close the gap. Estimates suggest that over a 40-year career, the wage gap can amount to a lifetime earnings deficit of $80k to $800k. In Utah, women earn approximately 30% less than men, ranking close to last …

Building Connections In Co-Production Environments, Kimberly D. Grantham, Kimberly R. Mcneil, Gail Ayala Taylor, Roland L. Leak

Atlantic Marketing Journal

With the impact of the Covid-19 pandemic felt around the globe, consumers look forward to once again being able to engage in communal experiences where relationships with other customers and with service providers are integral parts of ongoing service experiences. The purpose of this study is to provide a framework for service establishments to better understand the communal approach to becoming a service co-creator, helping service providers create more meaningful relationships between their customers when customers are engaging in the service experience in a group and as an individual. We distinguish individual versus group influences that emerge as a result …

To Share Or Not To Share? Branded Content Sharing In Twitter, Adriana M. Boveda-Lambie, Tracy Tuten, Victor Perotti

Atlantic Marketing Journal

Marketers have long recognized the power of word-of-mouth communication to influence consumer brand perceptions. Social media channels such as Facebook and Twitter make possible an efficient spread of communication to potentially large audiences with the added value of the credibility afforded to earned media. Consequently, marketers seek to encourage social media users to share brand-related messages. But how? To answer this question, we must first understand the decision to share or not to share in a social media context. This paper reports on an investigation as to the source and content of a brand’s tweets as antecedents of an individual’s …

An Analysis On Engaging “Beauty Work”, Timothy Reisenwitz, Jie G. Fowler

Atlantic Marketing Journal

This study attempts to compare non-invasive cosmetic procedures consumers who use a high amount of information sources with those who use a low amount of information sources in the information search stage of the decision-making process. The findings indicate that patients who use more cosmetic procedures information sources have lower cognitive ages. Patients who use less information have a greater attitude toward social media advertising and the traditional advertising of cosmetic procedures. Finally, patients who use more cosmetic procedures information have greater increases in self-image after the procedure than those patients who use less information. The findings contribute to marketing …

Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

The cosmetic industry is a multi-billion-dollar industry that has taken a financial hit in 2020 due to COVID-19. The drop in cosmetic usage leaves the industry in question for future consumer intention and behavior. Survey responses from 1,715 female students at a southeastern U.S. public university was obtained using Qualtrics. Results indicate significant differences in cosmetic usage; however, post-COVID predicted usage indicates that cosmetic usage will revert back to pre-COVID levels for eye, lip, and skin cosmetics. For face cosmetics, usage will still be slightly below pre-COVID levels. The most important cosmetic category was skincare, which had the highest levels …

Cancel Culture In College: A Phenomenological Study To Define Cancel Culture In The College Generation, William D. Morgan

Senior Theses

The history of civic activism dates back centuries and in 2021, with the increased role of technology and social media, civic engagement rates are at all-time highs in the United States. The rise in popularity of smartphones and social media applications have given consumers new ways to connect with like-minded peers and develop a unified voice to fight for movements towards equality and justice in the US economy. College students represent a large point of emphasis for public relations and marketing teams as their generation is entering the US consumer market with high rates of social media use to make …

Tourism And Life Quality Perceptions Of Local People: A Comparative Research In Thermal Tourism Destinations, Ahmet Cetin, Esra Katircioglu, Mehmet Boyraz, Hülya Mutlu, Hasan Huseyin Soybali

Journal of Mediterranean Tourism Research

The purpose of the research is to reveal locals’ perceptions and attitudes toward tourism development in thermal tourism destinations, as well as to determine whether these perceptions and attitudes differ depending on the socio-demographic characteristics of the participants. Accordingly, seven hypotheses were constructed. The population of the research is formed by residents living in thermal tourism cities in the North Aegean Region. The study was designed as quantitative, and the survey method was used as the data collection tool. Using the convenience sampling method, 827 questionnaires in total were collected from locals living in Afyonkarahisar, Denizli, and Kütahya between the …