2013 Performance Horse Sale At The Cal Poly Equine Center, 2013 California Polytechnic State University, San Luis Obispo
2013 Performance Horse Sale At The Cal Poly Equine Center, Jennifer Rauch
Animal Science
No abstract provided.
Understanding The Attitude-Behavior Gap For Renewable Energy Systems Using Behavioral Reasoning Theory, 2013 Technological University Dublin
Understanding The Attitude-Behavior Gap For Renewable Energy Systems Using Behavioral Reasoning Theory, Aidan O'Driscoll, Marius Claudy, Mark Peterson
Articles
Consumer adoption of renewable energies is an important step towards less carbon-intensive and more sustainable energy systems. But despite growing ecological awareness and articulated preferences for green products, renewable energies face slow rates of diffusion in consumer markets. This has been hard to explain given consumers’ favorability to the concept of products that lower one’s impact on the natural environment. This study uses data from 254 homeowners in Ireland to investigate the psychological process of adopting a renewable energy system – solar energy panels. Applying Behavioral Reasoning Theory (BRT), this research examines a proposed model in which reasons both for …
2013 December, 2013 Morehead State University
2013 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2013.
Giving To Be Seen: The Influence Of Facebook Charitable Advertisements On Conspicuous Donation Behavior, 2013 University of Wisconsin-Milwaukee
Giving To Be Seen: The Influence Of Facebook Charitable Advertisements On Conspicuous Donation Behavior, Lei Jia
Theses and Dissertations
The arduous financial environments that nonprofit organizations face today motivate nonprofits to continuously search and leverage new communication platforms such as social media to approach a wider individual donor base. This thesis examines whether a Facebook charitable appeal promoting a donation via Facebook Gifts may attract
Facebook users to give for conspicuousness (a public display of a donation behavior). Findings of this thesis revealed a gender difference in responses to the Facebook charitable appeal due to the gender difference in self-construals such that men were more likely to give via Facebook Gifts when the ad promoting the donation via Facebook …
Institutional Theory And The Evolution Of Marketing Channels In Emerging Economies: Setting A Research Agenda, 2013 University of Nebraska at Omaha
Institutional Theory And The Evolution Of Marketing Channels In Emerging Economies: Setting A Research Agenda, Birud Sindhav
Marketing and Management Faculty Publications
The story of the growth of emerging economies is about the growth of their marketing institutions. Marketing channels are the key marketing institution in enabling the flow of goods and services. However, marketing scholars typically rely on models and theories devised in the developed economies to study the marketing channels in emerging economies, and these include theories based on political economy-based frameworks that emphasize power and dependence. We argue that often the institutional drives to gain legitimacy provide a powerful lens to understand the evolution of marketing channels. In this conceptual paper, we illustrate our arguments through a few examples, …
A Study On Rebranding Strategies, 2013 California Polytechnic State University - San Luis Obispo
A Study On Rebranding Strategies, Megan Bryant
Graphic Communication
This project is a study on rebranding strategies. Companies go through a rebrand to change their strategy and direction. Many companies succeed by going through these processes, while many others fail.
In addition to extensive research on past company rebrands, a questionnaire was conducted on a sample of 25 individuals of various ages about their experiences with brands and rebranding in order to compare their responses with actual company decisions.
Participants provided insight on their own personal behaviors, decisions, and perceptions about brands and purchasing products. The study concluded that, on average, quality was more important than price in almost …
Successful Marketing Strategies For Promoting Event Destinations, 2013 University of Arkansas, Fayetteville
Successful Marketing Strategies For Promoting Event Destinations, Evease Iniece Tucker
Graduate Theses and Dissertations
Travel and tourism has been recognized as being an important driver of jobs, growth and economic recovery in the United States. Meetings, events and incentive travel contribute $98.7 billion of the direct spending, $15.0 billion in taxes and 859,000 jobs. As a result, destination marketing organizations (DMOs) in the United States are taking advantage of this impact for growth in their destinations. As a destination marketing organization's main job responsibility is to promote their destination to attract visitors, which requires superior marketing strategies to achieve these goals.
This research investigates the marketing strategies of DMOs in the United States. The …
The Effect Of Product Density On Perceived Price And Quality, 2013 University of Southern Mississippi
The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston
Honors Theses
This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the …
How The Internet Has Revolutionized Video Marketing, 2013 Liberty University
How The Internet Has Revolutionized Video Marketing, Dylan D. Sheldon
Senior Honors Theses
From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet informative, format. In the past few decades, the surge of the Internet has chan From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet …
Editorial For Dynamics Of Innovation And Competitive Strategy In Transportation Research, 2013 Embry Riddle Aeronautical University
Editorial For Dynamics Of Innovation And Competitive Strategy In Transportation Research, Janet K. Tinoco
Janet K. Tinoco
No abstract provided.
Influences On Consumers' Recycling Intentions Of Compact Fluorescent Lamps—Mercury As A Factor, 2013 University of Nebraska at Omaha
Influences On Consumers' Recycling Intentions Of Compact Fluorescent Lamps—Mercury As A Factor, David M. K. Treumann, Jonna Holland
Marketing & Entrepreneurship Faculty Publications
The purpose of the current study is to understand consumers’ behavioral intentions in situations involving both positive and negative potential impacts on the environment. The case of energy efficient Compact Fluorescent Lamps (CFLs) with their potential for mercury pollution is an example of this type of trade-off. Past studies have confirmed the usefulness of the Theory of Reasoned Action for identifying the antecedents influencing recycling rates, however, none have looked at situations where conflicting environmental trade-offs were involved. Stepwise regression analysis was used to develop a core model which explains R2=.561 of the intention to recycle. Significant antecedents include the …
13 Surefire Ways To Kill Your Private Practice, 2013 Ashland University
13 Surefire Ways To Kill Your Private Practice, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Oscar T McKnight Ph.D.
This program and research reviews by paradox the 13 surefire ways to kill your private practice. The program highlights common mistakes and stresses the areas needed to create a successful private practice. Data driven examples explore the myths and reality of private practice.
Electronic Marketplaces: A Cross-Industry Comparison, 2013 Embry Riddle Aeronautical University - Daytona Beach
Electronic Marketplaces: A Cross-Industry Comparison, Dothang Truong, Mohammad Bhuiyan
Dothang Truong, Ph.D.
This research addresses the question of the potential growth of electronic marketplaces as an e-entrepreneurship model. We will examine how electronic marketplaces are different among industry sectors from two major perspectives: the level of electronic marketplace usage and the level of e-readiness. The results of an empirical study conducted in the United States show that a wide range of industry sectors are currently prepared to use electronic marketplaces, and will use them in the future. These findings indicate a better chance for the growth of e-entrepreneurship as a solution for entrepreneurs in our current troubled economy.
The Olive Tree, Volume 21, Issue 2, 2013 The University of Maine
The Olive Tree, Volume 21, Issue 2
The Olive Tree
The Fall 2013 Olive Tree features articles about library projects, collections, technological innovations, and events at Fogler Library, University of Maine.
Select Readiness: Assessing The Clinical Learning Environment Of A Regional Branch Medical Campus, 2013 Lehigh Valley Health Network
Select Readiness: Assessing The Clinical Learning Environment Of A Regional Branch Medical Campus, Margaret A. Hadinger Edd, Ms, Erica T. Mahady Ma, Edward Norris Md, Fapm, J Alan Otsuki Md, Mba
Edward R Norris MD, FAPA, FAPM
No abstract provided.
Indonesian Tourism’S Golden Moment, 2013 Singapore Management University
Indonesian Tourism’S Golden Moment, Singapore Management University
Perspectives@SMU
With a successful transition to luxury lifestyles in just a couple of generations, Indonesia’s next tourism hurdle is competitiveness. Once Indonesia’s key non-oil and gas revenue earner, luxury tourism needs to compete aggressively for the tourist dollar.
Read Poster - Jennifer Young, Systems Librarian, 2013 Kennesaw State University
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Jennifer Young, Systems Librarian.
Book: The Accidental Systems Librarian, by Nicole C. Engard with Rachel Singer Gordon. Medford NJ: Information Today Inc., 2003.
Read Poster - Dr. David Evans, Avp Of Library Services, 2013 Kennesaw State University
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. David Evans, Assistant Vice President for Library Services and Dean of the Horace W. Sturgis Library.
Book: How I Became A Pirate, written by Melinda Long and illustrated by David Shannon. San Diego: Harcourt Inc., 2003.
2013 November, 2013 Morehead State University
2013 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2013.
Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc., 2013 Sacred Heart University
Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc., Timothy J. Crader, Stephen M. Brown
WCBT Faculty Publications
This study examined the relationships between selling teams (STs) and customer satisfaction within the mission critical power design industry. The literature indicates that STs, which are considered a state of the art sales model, deserved further research. The SERVQUAL survey was used to measure customer satisfaction with EYP Mission Critical’s most strategic customers. The difference in customer satisfaction for customers serviced by STs and traditional sales personnel were compared. The investigation found support indicating that a ST approach had a positive relationship to increased customer satisfaction levels. Based on the results of the study, it is recommended that sales leaders …