Gross National Happiness (Gnh): Linkages To And Implications For Macromarketing,
2018
Marquette University
Gross National Happiness (Gnh): Linkages To And Implications For Macromarketing, Gene R. Laczniak, Nicholas J. C. Santos
Marketing Faculty Research and Publications
This theoretical commentary explores the concept of Gross National Happiness (GNH) and connects it with several central macromarketing concepts such as QoL, ethics, the common good, the purpose of market activity as well as the United Nations’ Sustainable Development Goals. The paper portrays GNH as a normative concept that captures collective well-being; it categorizes GNH, at least from the standpoint of Western moral philosophy, as most closely aligned with classical utilitarianism, and it distinguishes GNH from QoL on the basis of its predominantly aspirational and subjective orientation. It asserts that GNH can be seen as one manifestation of the common …
2018 September,
2018
Morehead State University
2018 September, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2018.
A Quantitative Descriptive Case Study On The Alzheimer's Nonprofit Marketing Methods,
2018
Liberty University
A Quantitative Descriptive Case Study On The Alzheimer's Nonprofit Marketing Methods, Stephaine Buffaloe
Doctoral Dissertations and Projects
The problem to be addressed was the deficiency of financial support, as a result of dwindling effectiveness of fundraising using traditional methods needed to meet the Alzheimer’s Association goal of finding a treatment by 2025. The purpose of this quantitative descriptive case study was to examine the current traditional marketing approaches of fundraising for the Alzheimer’s nonprofits. The significance of the study was finding that the survey participants preferred the traditional approach to the nontraditional approach. An entertainment event was the most favored approach. The implication on organizational change was that age, gender, and past donations to religious organizations were …
A Model For Perceived Destination Value And Tourists' Souvenir Intentions,
2018
University of Southern Mississippi
A Model For Perceived Destination Value And Tourists' Souvenir Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte W. Burgess
Journal of Applied Marketing Theory
This research explores the influence of value perception on tourists’ souvenir purchase decisions. A convenience sample of 380 respondents from a Southeastern U.S. university completed survey instruments regarding their destination, shopping venue, and souvenirs purchased. Results revealed significant positive influences between five value perceptions (functional, emotional, novelty, value for money, and social) and tourists’ souvenir purchase intentions. These results provide valuable marketing and strategic planning insights to destination retailers.
Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel,
2018
Department of Management, Amrita Vishwa Vidyapeetham
Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra
The Qualitative Report
Consumer behavior is dynamic, and there is a beauty in trying to understand consumer’s intention for a product category like organic apparel, especially when it is a unique phenomenon that is scantly explored in an emerging economy like India. This paper is an attempt at understanding the factors that influence Indian consumer’s intention to purchase organic apparel. A purposive sampling procedure was adopted in selecting participants. A focus group discussion was conducted to capture data for the thematic analysis. Theoretical thematic analysis was conducted by relying on the theory of planned behavior model. Inductive thematic analysis gave way for other …
Online Doctoral Students At A Faith-Based University: Concerns Of Online Education,
2018
Carson Newman University
Online Doctoral Students At A Faith-Based University: Concerns Of Online Education, Kelly Price-Rhea, Julia Price, Deborah Hayes
Kelly Price-Rhea
Online doctoral education enrollment continues to rise, and the number of academic institutions who offer the degrees are increasing proportionately. Various types of institutions are involved in this growth, including those that are faith-based. Due to the competitive nature of all online doctoral degrees, including faith-based and secular programs, it is imperative to understand the needs and concerns of the students who enroll in such programs. Students enrolled in a faith-based university online doctoral program were surveyed regarding their concerns about online doctoral education. The results revealed three main themes of concerns/non-concerns, and these results could be beneficial to faith-based …
Optimization For Lng Terminals Routing In North China,
2018
World Maritime University
Optimization For Lng Terminals Routing In North China, Shuting Wang
World Maritime University Dissertations
No abstract provided.
Diagnosis On Layout Of China’S Multimodal Demonstration Project,
2018
World Maritime University
Diagnosis On Layout Of China’S Multimodal Demonstration Project, Jingyi Xu
World Maritime University Dissertations
No abstract provided.
How Chinese Enterprises Evaluate The Investment Value Of Seaports Along The “One Belt One Road”,
2018
World Maritime University
How Chinese Enterprises Evaluate The Investment Value Of Seaports Along The “One Belt One Road”, Ziyang Zhang
World Maritime University Dissertations
No abstract provided.
How To Reduce Cost And Increase Efficiency Of Shipping Enterprises In Developing Service Supply Chain,
2018
World Maritime University
How To Reduce Cost And Increase Efficiency Of Shipping Enterprises In Developing Service Supply Chain, Junfeng Zhu
World Maritime University Dissertations
No abstract provided.
The Influence Of A Brexit On China’S Shipping Industry,
2018
World Maritime University
The Influence Of A Brexit On China’S Shipping Industry, Xiaoting Luo
World Maritime University Dissertations
No abstract provided.
Exploring The Source Of Container Cargo And Passenger Flow : A Case Of Shanghai Port,
2018
World Maritime University
Exploring The Source Of Container Cargo And Passenger Flow : A Case Of Shanghai Port, Dong Xu
World Maritime University Dissertations
No abstract provided.
The Impact Of Wti And The Ordering Of Crude Tankers On Tanker Spot Freight Rate,
2018
World Maritime University
The Impact Of Wti And The Ordering Of Crude Tankers On Tanker Spot Freight Rate, Jiajia Xu
World Maritime University Dissertations
No abstract provided.
The Regulation Model Of The International Shipping Alliance : A Comparative Study Of He European Union, The United States And China,
2018
World Maritime University
The Regulation Model Of The International Shipping Alliance : A Comparative Study Of He European Union, The United States And China, Yue Yin
World Maritime University Dissertations
No abstract provided.
Research On The Route Optimization Of Huzhou Port’S Outbound Container,
2018
World Maritime University
Research On The Route Optimization Of Huzhou Port’S Outbound Container, Bo Zhang
World Maritime University Dissertations
No abstract provided.
The Driving Force Analysis Of The Overseas Ports Invested By Shanghai International Port Group,
2018
World Maritime University
The Driving Force Analysis Of The Overseas Ports Invested By Shanghai International Port Group, Yuewen Hu
World Maritime University Dissertations
No abstract provided.
On The Balance Between Port Integration And Anti-Monopoly : China As A Case,
2018
World Maritime University
On The Balance Between Port Integration And Anti-Monopoly : China As A Case, Ying Huang
World Maritime University Dissertations
No abstract provided.
Strategic Analysis Of Port Enterprise’S Self-Operation Of Fleet,
2018
World Maritime University
Strategic Analysis Of Port Enterprise’S Self-Operation Of Fleet, Yu Su
World Maritime University Dissertations
No abstract provided.
Study On The Fluctuation And Forecasting Of Capsize Bulk Carrier’S Freight,
2018
World Maritime University
Study On The Fluctuation And Forecasting Of Capsize Bulk Carrier’S Freight, Kelun Wei
World Maritime University Dissertations
No abstract provided.
On Optimization Of Cold Chain Logistics Systems For Rokin Logistics Company,
2018
World Maritime University
On Optimization Of Cold Chain Logistics Systems For Rokin Logistics Company, Huimin Luo
World Maritime University Dissertations
No abstract provided.
