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Articles 71161 - 71190 of 658574

Full-Text Articles in Social and Behavioral Sciences

Pbrl 3441: Strategic Writing Social Media (Syllabus), Kim Marks Malone Jan 2023

Pbrl 3441: Strategic Writing Social Media (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Development of strategic writing skills to write effectively across various social media platforms with an emphasis on the need to tailor the message to both the audience and the platform through which it is communicated. Topics explored will include style, repurposing of content, specific requirements for various platforms, organizational voice, SEO and strategic message development.

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Pbrl 4301: Event Planning For Pr (Syllabus), Taylor Nicole Ackerman Jan 2023

Pbrl 4301: Event Planning For Pr (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Development, execution and evaluation of events that support strategic communication practices; special attention will be given to the needs of the public relations industry as well as advertising and public relations tactics for non-profit, for profit, and community-based initiatives and organizations. Hands-on experience will be integrated into the curriculum.

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Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Taylor Nicole Ackerman Jan 2023

Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos and materials for special events and crises.

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Pbrl 4431: Music Promotion And Public Rel (Syllabus), Sheri D. Neely Jan 2023

Pbrl 4431: Music Promotion And Public Rel (Syllabus), Sheri D. Neely

Journalism and Strategic Media Syllabi Archive

Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism, advanced writing of collateral material, and planning and working special events for artists in various capacities.

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Pbrl 3421: Intro Public Relations Writing (Syllabus), Sheri D. Neely Jan 2023

Pbrl 3421: Intro Public Relations Writing (Syllabus), Sheri D. Neely

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.

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Pbrl 4432: Nonprofit Public Relations (Syllabus), Sheri D. Neely Jan 2023

Pbrl 4432: Nonprofit Public Relations (Syllabus), Sheri D. Neely

Journalism and Strategic Media Syllabi Archive

Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.

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Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone Jan 2023

Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.

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Pbrl 4450: Social Media Planning & Mgmt (Syllabus), Kim Marks Malone Jan 2023

Pbrl 4450: Social Media Planning & Mgmt (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Explores the role of social media in public relations and related fields. Through hands-on experience, develops skills and abilities for social media management including social media strategy, account management, content creation and curation, and evaluation of social media campaigns using platform & other industry-standard analytics tools.

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Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Taylor Nicole Ackerman Jan 2023

Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.

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Advr 6328: Strategic Advertising Campaign (Syllabus), Joel Nichols Jan 2023

Advr 6328: Strategic Advertising Campaign (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.

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Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang Jan 2023

Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

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Crmm 6526: Photojournalism (Syllabus), Daniel Scruggs Jan 2023

Crmm 6526: Photojournalism (Syllabus), Daniel Scruggs

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.

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Jour 6185 001 Social Justice Writing/Report 28760 (Kebede, L), Laura Faith Kebede Jan 2023

Jour 6185 001 Social Justice Writing/Report 28760 (Kebede, L), Laura Faith Kebede

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.

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Jour 6639: Tv News Producing (Syllabus), Joe Hayden Jan 2023

Jour 6639: Tv News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.

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Jour 6998: Multimedia News Lab (Syllabus), Candy Justice Jan 2023

Jour 6998: Multimedia News Lab (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.

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Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson Jan 2023

Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

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Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach Jan 2023

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.

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Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach Jan 2023

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …

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Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2023

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

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Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught Jan 2023

Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.

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Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2023

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

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Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught Jan 2023

Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.

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Jrsm 7320: Mass Media & Diversity (Syllabus), Chalise Macklin Jan 2023

Jrsm 7320: Mass Media & Diversity (Syllabus), Chalise Macklin

Journalism and Strategic Media Syllabi Archive

Course Description: Research and analysis of the relationship among mass media, women and minorities.

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Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robby Byrd Jan 2023

Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.

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Jrsm 7412: Social Media Analytics (Syllabus), Ruoxu Wang Jan 2023

Jrsm 7412: Social Media Analytics (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.

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Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach Jan 2023

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

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Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach Jan 2023

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

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Pbrl 6301: Event Planning For Pr (Syllabus), Taylor Nicole Ackerman Jan 2023

Pbrl 6301: Event Planning For Pr (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Development, execution and evaluation of events that support strategic communication practices; special attention will be given to the needs of the public relations industry as well as advertising and public relations tactics for non-profit, for profit, and community-based initiatives and organizations. Hands-on experience will be integrated into the curriculum.

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Pbrl 6431: Music Promotion And Public Rel (Syllabus), Sheri D. Neely Jan 2023

Pbrl 6431: Music Promotion And Public Rel (Syllabus), Sheri D. Neely

Journalism and Strategic Media Syllabi Archive

Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism, advanced writing of collateral material, and planning and working special events for artists in various capacities.

Go to article

Pbrl 6432: Nonprofit Public Relations (Syllabus), Sheri D. Neely Jan 2023

Pbrl 6432: Nonprofit Public Relations (Syllabus), Sheri D. Neely

Journalism and Strategic Media Syllabi Archive

Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.

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