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Articles 71101 - 71130 of 658664
Full-Text Articles in Social and Behavioral Sciences
And The Survey Says ... A Qualitative Exploration Of Structurational Divergence From The Perspectives Of Nurse Managers Who Are Accountable For Patient Experience Measures, Lisa Carpenter Huddleston
And The Survey Says ... A Qualitative Exploration Of Structurational Divergence From The Perspectives Of Nurse Managers Who Are Accountable For Patient Experience Measures, Lisa Carpenter Huddleston
Theses and Dissertations--Communication
For more than a decade, hospital leaders have focused on boosting patient experience scores as part of the federal government’s value-based purchasing (VBP) program. Hospitals that receive federal financial assistance (such as Medicare) are mandated to participate in the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS), a standardized survey that measures patients’ perceptions of their care. Results are publicly reported, and hospitals may be penalized on their reimbursements if they do not reach established benchmarks for patient experience. However, much debate has occurred about whether VBP has increased the quality of healthcare and whether the HCAHPS is an …
Loose Notes And Interview Questions, Anwar Shaikh Phd
Loose Notes And Interview Questions, Anwar Shaikh Phd
Archives of Anwar Shaikh
This collection includes:
- Pamphlet for First international seminar: the global crisis and the myths of free trade, Universidad Nacional Mayor de San Marcos, May 13–15, unpublished work.
- Interview questions for Professor Anwar Shaikh, Nick Anderson, October 30, 2023, unpublished work.
- Handwritten notes on deck glass cost, Anwar Shaikh, undated, unpublished work.
- Handwritten notes on New School for Social Research interview, Anwar Shaikh, undated, unpublished work.
- Handwritten research notes titled Munshuma, Anwar Shaikh, June 18, 2020, unpublished work.
- Handwritten notes on advanced microeconomics consumer theory, Anwar Shaikh, undated, unpublished work.
- Handwritten notes on central banking …
A Qualitative Analysis Of Construct Measurement Techniques Used In Industrial/Organizational Research, Benjamin Michael, Andrea F. Snell, Katie Rosneck
A Qualitative Analysis Of Construct Measurement Techniques Used In Industrial/Organizational Research, Benjamin Michael, Andrea F. Snell, Katie Rosneck
Williams Honors College, Honors Research Projects
This project aims to challenge the appropriateness of the methodological strategies and tools utilized within psychological research. We will look at the types of statistical modeling used and the context in which they are used, such as measurement modeling, confirmatory factor analysis, and bifactor analysis within survey development, as well as the use of psychological constructs such as extraversion and leadership. The objective of this research is to search for and recognize patterns from the content of some of the top journal articles in the field of industrial and organizational psychology. The information gained from analyzing the content of the …
The Political And Social Advancement Of Divine Nine Sorority Women., Simara M. Vines
The Political And Social Advancement Of Divine Nine Sorority Women., Simara M. Vines
Williams Honors College, Honors Research Projects
This project will explore the correlation between Divine Nine sorority women and politics and civic engagement. There is a low percentage of BIPOC women in politics; however, the majority of them are in Divine 9 sororities. I'll find a correlation between the principles of the Divine Nine and these upstanding women in society through various interviews with women in local politics who are also in the Divine Nine. Furthermore, this will enable political scientists to assess the motivation of these women and the attributes that these sororities have given them to achieve success.
(Un)Successful Use Of Apologia: A Case Study Of Mayor Shubert's Resignation, Alexis Raineri
(Un)Successful Use Of Apologia: A Case Study Of Mayor Shubert's Resignation, Alexis Raineri
Williams Honors College, Honors Research Projects
With the growing tension in the political climate of the United States, political figures often use apologia in their attempt to repair a damaged image due to their mistakes or wrongdoings. This project reviews several scholars’ image repair typologies and strategies, applying them to the case of Craig Shubert, former mayor of Hudson, Ohio. While the specific image repair strategies employed can vary from one case to another, Shubert’s use of evasion of responsibility and reducing offensiveness proved to be ineffective and resulted in his resignation before completing his term at the end of 2023. Although it is recommended to …
Rim-To-Rim Wearables At The Canyon For Health (R2r Watch): Physiological, Cognitive, And Biological Markers Of Performance Decline In An Extreme Environment, Kristin Divis, Robert Abbott, Cathy Branda, Glory Emmanuel-Aviña, Jon Femling, J. Gabriel Huerta, Lucie Jelinková, J. Kyle Jennings, Emily A. Pearce, Daniel Ries, Danielle Sanchez, Austin Silva
Rim-To-Rim Wearables At The Canyon For Health (R2r Watch): Physiological, Cognitive, And Biological Markers Of Performance Decline In An Extreme Environment, Kristin Divis, Robert Abbott, Cathy Branda, Glory Emmanuel-Aviña, Jon Femling, J. Gabriel Huerta, Lucie Jelinková, J. Kyle Jennings, Emily A. Pearce, Daniel Ries, Danielle Sanchez, Austin Silva
Journal of Human Performance in Extreme Environments
Success in extreme environments comes with a cost of subtle performance decrements that if not mitigated properly can lead to lifethreatening consequences. Identification and prediction of performance decline could alleviate deleterious consequences and enhance success in challenging and high-risk operations. The Rim-to-Rim Wearables at the Canyon for Health (R2R WATCH) project was designed to examine the cognitive, physiological, and biological markers of performance decline in the extreme environment of the Grand Canyon Rim-to-Rim (R2R) hike. The study utilized commercial off-the-shelf cognitive and physiological monitoring techniques, along with subjective self-assessments and hematologic measurements to determine subject performance and changes across the …
A Qualitative Functional Analysis Of Academic Procrastination Among Irish Undergraduate Students, Gráinne Carthy
A Qualitative Functional Analysis Of Academic Procrastination Among Irish Undergraduate Students, Gráinne Carthy
Masters
Academic procrastination involves the needless postponement of academic tasks at the expense of one’s academic goals. Informed by the principles of Acceptance Commitment Therapy, this study explored students’ experiences of academic procrastination in an Irish undergraduate sample. Over two studies, semi structured interviews were used to explore the common scenarios in which students tended to procrastinate, and also the scenarios which by contrast tended to motivate relatively immediate academic engagement. Study 1 involved interviewing twelve participants who had been recruited from online lectures. After noting the potential for self-selection bias in this recruitment strategy, study 2 specifically recruited seven participants …
Behavioral Consultation In Inclusive Preschool Classrooms, Megan Kunze, Berenice De La Cruz
Behavioral Consultation In Inclusive Preschool Classrooms, Megan Kunze, Berenice De La Cruz
All Faculty Scholarship (Archived)
The purpose of this report is to describe a behavior consultation model that has been successfully tested in early childhood classrooms. A behavior consultant can assist in a teachers’ use of behavior analytic techniques, which have proven successful in classroom settings when applied. Recommendations for choosing a behavior consultant and successful behavior strategies are presented.
A Longitudinal Study Of Behavioral Consultation In Inclusive Preschool Classrooms, Megan Kunze, Berenice De La Cruz
A Longitudinal Study Of Behavioral Consultation In Inclusive Preschool Classrooms, Megan Kunze, Berenice De La Cruz
All Faculty Scholarship (Archived)
Teachers in early childhood classrooms face a diverse child population, including children with developmental delays and differences (DD), requiring teachers to exhibit professional skills to address a broad spectrum of developmental needs. At times, early learners with and without DD exhibit challenging behaviors (e.g., aggression, tantrums). Nevertheless, teachers find themselves ill-prepared to manage such behavior and teach under these circumstances due to limited training in classroom behavior management. Applied Behavior Analysis (ABA) is an effective treatment for children with various developmental differences and has proven successful in classroom settings when applied. This report describes a behavior consultation model used in …
A Case For Increased Rigor In Aac Research: A Methodological Quality Review, J. Birdie Ganz, James E. Pustejovsky, Joe Reichle, Kimberly J. Vannest, Margaret Foster, Lauren Pierson, Sanikan Wattanawongwan, Marcus C. Fuller, April Haas, Mary Rose Sallese, S. D. Smith, Valeria Yllades
A Case For Increased Rigor In Aac Research: A Methodological Quality Review, J. Birdie Ganz, James E. Pustejovsky, Joe Reichle, Kimberly J. Vannest, Margaret Foster, Lauren Pierson, Sanikan Wattanawongwan, Marcus C. Fuller, April Haas, Mary Rose Sallese, S. D. Smith, Valeria Yllades
All Faculty Scholarship (Archived)
This comprehensive review reports on methodological quality of 162 single-case studies on augmentative and alternative communication interventions for communication and challenging behavior in individuals diagnosed with autism or intellectual disabilities and with complex communication needs. Following review for inclusion criteria, documents were excluded if they failed to meet basic methodological standards. Each remaining study was evaluated for 10 detailed quality criteria. No studies met all standards without reservations. Only three of the included studies met all of the standards with reservations and the remainder met some but not all standards, with or without reservations. The included studies reported adequate detail …
Polyrhythmic Pathways: Using Bimanual Coordination Research To Develop A New Framework For Practice, Performance, And Pedagogy, Christian Swafford
Polyrhythmic Pathways: Using Bimanual Coordination Research To Develop A New Framework For Practice, Performance, And Pedagogy, Christian Swafford
Theses and Dissertations--Music
This study reviews and compares percussion literature pertaining to polyrhythms and scientific literature pertaining to bimanual coordination. There exists a gap in the pedagogical approach to polyrhythms, and there is much disagreement between common instructional methods, especially when considered against the findings of several bimanual coordination studies. The purpose of this study is to reveal insight to the percussion community that the learning of polyrhythms is facilitated by the brain in novel ways, and the uniqueness of this learning process requires a rethinking of the current pedagogical approach. Percussion articles, method books, popular literature, and music scores are surveyed alongside …
Enrollment Management Strategies At Rural Community Colleges Resulting From The Pandemic, Robin C. Daniel, Mitchell R. Williams, Kim E. Bullington
Enrollment Management Strategies At Rural Community Colleges Resulting From The Pandemic, Robin C. Daniel, Mitchell R. Williams, Kim E. Bullington
Educational Leadership & Workforce Development Faculty Publications
Higher education institutions around the world were impacted by the COVID-19 pandemic that began in early 2020. Because U.S. community colleges focus on two-year degrees and workforce development, they were affected differently than their four-year counterparts. This study examined how academic administrators at different rural community colleges in Virginia, United States, perceived enrollment management practices that were implemented or changed due to the pandemic. This sequential explanatory study's first phase was quantitative and measured mid- to senior-level administrators' views of how the pandemic affected their colleges' enrollment management practices. The second qualitative phase resulted in five themes surrounding COVID-related enrollment …
Trait Impulsivity And Acute Alcohol Responses As Markers Of Binge Drinking In Young Adults, Holley Jamison
Trait Impulsivity And Acute Alcohol Responses As Markers Of Binge Drinking In Young Adults, Holley Jamison
Theses and Dissertations--Psychology
Impulsivity, tolerance to alcohol-induced motor impairment, and high sensitivity to alcohol-induced disinhibition each have empirical support as markers of alcohol-related problems. However, research on alcohol response and personality-based markers of risk have remained largely independent lines of research. This dissertation examined how individual differences in these well-established markers may interact to additively contribute to heavy drinking.
Participants were 96 young adults (21-33 years old). with no history of AUD. They self-reported their drinking habits over the prior 90 days, and behavioral tasks measuring disinhibition and motor impairment were administered on two separate days following two alcohol doses (active [0.65 g/kg] …
Teachers’ Perceptions Of The Behavioral Symptoms Associated With Trauma, Hannah Hall
Teachers’ Perceptions Of The Behavioral Symptoms Associated With Trauma, Hannah Hall
Graduate Student Theses, Dissertations, & Professional Papers
No abstract provided.
Digital Energy Platforms Considering Digital Privacy And Security By Design Principles, Umit Cali, Marthe Fogstad Dynge, Ahmed Idries, Sambeet Mishra, Ivanko Dmytro, Naser Hashemipour, Murat Kuzlu, Aleksandra Mileva (Ed.), Steffen Wendzel (Ed.), Virginia Franqueira (Ed.)
Digital Energy Platforms Considering Digital Privacy And Security By Design Principles, Umit Cali, Marthe Fogstad Dynge, Ahmed Idries, Sambeet Mishra, Ivanko Dmytro, Naser Hashemipour, Murat Kuzlu, Aleksandra Mileva (Ed.), Steffen Wendzel (Ed.), Virginia Franqueira (Ed.)
Engineering Technology Faculty Publications
The power system and markets have become increasingly complex, along with efforts to digitalize the energy sector. Accessing flexibility services, in particular, through digital energy platforms, has enabled communication between multiple entities within the energy system and streamlined flexibility market operations. However, digitalizing these vast and complex systems introduces new cybersecurity and privacy concerns, which must be properly addressed during the design of the digital energy platform ecosystems. More specifically, both privacy and cybersecurity measures should be embedded into all phases of the platform design and operation, based on the privacy and security by design principles. In this study, these …
Understanding And Assessing Demographic (In)Equity Resulting From Extreme Heat Exposure Due To Lack Of Tree Canopies In Norfolk, Va Using Agent-Based Modeling, Virginia Zamponi, Kevin O'Brien, Erik Jensen, Brandon Feldhaus, Russell Moore, Christopher J. Lynch, Ross Gore
Understanding And Assessing Demographic (In)Equity Resulting From Extreme Heat Exposure Due To Lack Of Tree Canopies In Norfolk, Va Using Agent-Based Modeling, Virginia Zamponi, Kevin O'Brien, Erik Jensen, Brandon Feldhaus, Russell Moore, Christopher J. Lynch, Ross Gore
VMASC Publications
Prolonged exposure to extreme heat can result in illness and death. In urban areas of dense concentrations of pavement, buildings, and other surfaces that absorb and retain heat, extreme heat conditions can arise regularly and create harmful environmental exposures for residents daily during certain parts of the year. Tree canopies provide shade and help to cool the environment, making mature trees with large canopies a simple and effective way to reduce urban heat. We develop a demographically representative 1 (agent): 1 (person) agent-based model to understand the extent to which different demographics of residents in Norfolk, VA are equitably shaded …
Moments Of Excess: Type 1 Diabetes And The Myth Of Control In Adolescent Fiction For Girls, Michelle E. Legault
Moments Of Excess: Type 1 Diabetes And The Myth Of Control In Adolescent Fiction For Girls, Michelle E. Legault
Master's Theses and Doctoral Dissertations
This thesis is the first academic work to analyze the stories of the Type 1 diabetic teen girls of adolescent fiction. In novels for adolescent readers, these girls are often White, female, heterosexual, and middle class—resulting in a collective disability narrative that portrays an “every girl” and lacks cultural or political dimensions. This thesis explores the narratives of five fictional teen protagonists with Type 1 diabetes. They are: Stacey McGill from the Baby-Sitters Club series by Ann M. Martin, Rachel Deering in Lurlene McDaniel’s Will I Ever Dance Again? (1982), Mackenzie “Zie” Clark in Sarah White’s Let Me List the …
Association For The Promotion Of Political Economy And The Law (Appeal): Transforming Law And Economic Power, Martha T. Mccluskey
Association For The Promotion Of Political Economy And The Law (Appeal): Transforming Law And Economic Power, Martha T. Mccluskey
Journal Articles
This article reflects on the Association for the Promotion of Political Economy and Law (APPEAL), formed in 2012 as the first contemporary scholarly group named for the emerging field of Law and Political Economy (LPE). APPEAL organizes academics and allies to address urgent social problems by exploring possibilities for reorienting the economy toward justice, equality, and democracy. To mobilize ideas for change, APPEAL emphasizes collaborative intellectual communities. I situate APPEAL in the context of a neoliberal political movement to capture law’s power by investing in the Law and Economics message that economic power inevitably limits democracy and social justice. Though …
Does Behavioral Synchrony Extend To Robots? Children’S Sharing, Mentalizing, And Social Attributions To Synchronous Others, Sarah E. Sweezy
Does Behavioral Synchrony Extend To Robots? Children’S Sharing, Mentalizing, And Social Attributions To Synchronous Others, Sarah E. Sweezy
Graduate Student Theses, Dissertations, & Professional Papers
Behavioral synchrony, or the act of keeping rhythm with others, has many implications on children’s interactions with others, from prosocial behaviors to feelings of affiliation with synchronous people. However, little is known about how behavioral synchrony applies to non-human entities. From robots leading movement-based learning in classrooms or being engaged in cultural settings, a new series of questions arise for how children view synchronizing with non-human others. The current study aimed to investigate how broadly synchronization effects would extend in a child sample: Are behavioral synchrony effects limited to synchronizing with humans or do they extend to social agents (e.g., …
Umfc #12: A Comprehensive Forensic Analysis Case Report, Kaylee M. Hinds
Umfc #12: A Comprehensive Forensic Analysis Case Report, Kaylee M. Hinds
Graduate Student Theses, Dissertations, & Professional Papers
The University of Montana Forensic Case 12 (UMFC) is a human skeleton with an MNI of one that was recovered in August 1983 from an old schoolyard in Helena, Montana, by construction workers who were building a highway. The individual was given to the University of Montana Anthropology Department following the authority’s investigation. At the time, the University of Montana aided in the analysis of the skeletal remains and both departments had deemed the case as forensically insignificant and historic. The initial recoverers believed that the individual was a descendant of the Last Chance Gulch era and reflected Chinese ancestry, …
Chinese Material Culture Signatures In Native North America: A Preliminary Study Of National Museum Of The American Indian Online Collections And Plains, Erin Drin Rosenkrance, Erin D. Rosenkrance
Chinese Material Culture Signatures In Native North America: A Preliminary Study Of National Museum Of The American Indian Online Collections And Plains, Erin Drin Rosenkrance, Erin D. Rosenkrance
Graduate Student Theses, Dissertations, & Professional Papers
Rosenkrance, Erin, M.A. Autumn 2023, Department Anthropology
Chinese Material Culture Signatures in Native North America:
A Preliminary Study of National Museum of the American Indian Online Collections and Plains cultural heritage
Chairperson: Dr. Kelly Dixon, Anthropology. University of Montana
This research explores and identifies Chinese Material Culture (CMC) incorporated into Plains Tribal Culture Artifacts Collections (PTACs) within the National Museum of the American Indian (NMAI) online collection. The study seeks to establish the historical context and rationale for this investigation and aims to provide a visual analysis of the identified CMCs, laying the groundwork for future research. Through an exploratory …
Writing The History Of Spanish Studies At Hunter College: A Case Study Of Original Archival Research By Undergraduate Students, Jennifer Newman, María Hernández-Ojeda
Writing The History Of Spanish Studies At Hunter College: A Case Study Of Original Archival Research By Undergraduate Students, Jennifer Newman, María Hernández-Ojeda
Publications and Research
This essay, a collaboration between an English and humanities librarian (Newman) and a professor of Spanish language and literature (Hernández-Ojeda), describes original archival research performed in an undergraduate course on early-twentieth-century Spanish literature in the fall of 2019. In this course-based undergraduate research experience (CURE), students engaged in both the reading and writing of institutional history at Hunter College-CUNY, using material from Hunter’s Archives along with other primary and secondary sources. Collaborating in research teams, the undergraduate scholars investigated topics related to Spanish studies at the college during the period covered by the course.
Do Trap-Neuter-Return (Tnr) Practices Contribute To Human–Coyote Conflicts In Southern California?, Danielle M. Bucklin, Jennifer M. Shedden, Niamh M. Quinn, Robert Cummings, Paul Stapp
Do Trap-Neuter-Return (Tnr) Practices Contribute To Human–Coyote Conflicts In Southern California?, Danielle M. Bucklin, Jennifer M. Shedden, Niamh M. Quinn, Robert Cummings, Paul Stapp
Human–Wildlife Interactions
One possible contributor to the unusually high number of conflicts between coyotes (Canis latrans) and people in urban southern California, USA, may be the abundance of free-roaming domestic cats (Felis catus; cats) subsidized by feeding and augmented by trap-neuter-return (TNR) programs. To determine if coyotes regularly prey on and consume cats, we combined visual and molecular-genetic approaches to identify prey items in stomachs of 311 coyotes from Los Angeles County and Orange County, provided to the South Coast Research and Extension Center, in Irvine, California, between June 2015 and December 2018. We detected cat remains in …
Conflict Animals, Or Conflict People—That Is The Question, Vincenzo Penteriani
Conflict Animals, Or Conflict People—That Is The Question, Vincenzo Penteriani
Human–Wildlife Interactions
Managing conflictual scenarios involving large carnivores is generally addressed from an animal-centric perspective. This is rather contradictory because such conflicts are mostly triggered by human conduct that acts on animal’s instinctive behaviors. Shifting conflict mitigation perspectives to human behaviors may thus provide a more consistent management strategy than focusing only on animals. For example, human habituation and anthropogenic food conditioning are 2 main conflict drivers that mostly depend on human behavior. Thus, an approach that addresses the human dimension aspects of these conflicts needs to be reinforced. I offer 6 points to consider in prioritizing management to mitigate human–bear conflicts …
Pathogen Disgust Is Associated With Interpersonal Bias Among Healthcare Professionals, Anastasia Makhanova, W. Allen Lambert, Ryan Blanchard, Joe Alcock, Eric C. Shattuck, Michael P. Wilson
Pathogen Disgust Is Associated With Interpersonal Bias Among Healthcare Professionals, Anastasia Makhanova, W. Allen Lambert, Ryan Blanchard, Joe Alcock, Eric C. Shattuck, Michael P. Wilson
Psychological Science Faculty Publications and Presentations
Background and objectives
Pathogen avoidance is a fundamental motive that shapes many aspects of human behavior including bias against groups stereotypically linked to disease (e.g. immigrants, outgroup members). This link has only been examined in convenience samples and it is unknown how pathogen avoidance processes operate in populations experiencing prolonged and heightened pathogen threat such as healthcare professionals. We examined whether healthcare professionals demonstrate the same link between pathogen disgust and intergroup bias as has been documented among the general population.
Methodology
Participants (N = 317; 210 healthcare professionals) were recruited using snowball sampling to take an online survey. …
Showcasing College-Funded Databases: Collaborations Between College Of Business And Business Librarian, Sandy Kizer, Marina Narvaez
Showcasing College-Funded Databases: Collaborations Between College Of Business And Business Librarian, Sandy Kizer, Marina Narvaez
Faculty Scholarship
This visual represents a study that took place at University of Arkansas – Fayetteville regarding a collaboration between Walton School of Business, IT Director and the Millins Library, Business Librarian. Wanting to reevaluate the 30+ college funded databases, available only to the Walton community, Kizer and Narvaez implemented a series of two questionnaires which were designed in Qualtrics and distributed to the Walton Research Committee members consisting of representatives from each department; who then forwarded the surveys to their colleagues. Meanwhile, a web page showcasing the databases, primarily utilized by faculty and graduate students, launched on Walton’s website. As survey …
Promoting Social-Emotional Development In Elementary Children Through The Use Of Quality Picture Books: A Content Analysis, Shauna Mostek
Promoting Social-Emotional Development In Elementary Children Through The Use Of Quality Picture Books: A Content Analysis, Shauna Mostek
Graduate Research Papers
The purpose of this research project was to analyze picture books recommended for teaching and developing emotional intelligence in children, to determine which should be considered as quality additions in order to provide teacher librarians, classroom teachers, counselors, and parents with a compiled list of quality picture books to use for the social-emotional development of children in grades K-5. The books were evaluated using Wilson’s Children’s Core Collection as well as the following four top school library reviewing sources: ALSC Notable Children’s Books, Booklist, School Library Journal, and the We Need Diverse Books website. It was then determined how the …
Diversity In Collections Utilizing Accelerated Reader Programs, Leah Cahill
Diversity In Collections Utilizing Accelerated Reader Programs, Leah Cahill
Graduate Research Papers
The purpose of this study was to compare current Accelerated Reader YA book lists to YALSA’s Best Fiction for Young Adults lists from 2019 to 2022 to examine the number of current YALSA Best Fiction for Young Adults titles included on the AR list and determine whether there is a discrepancy between the percent of YALSA books overall and the percent of YALSA AR books that meet the diversity definition (We Need Diverse Books, 2022). Data was collected by looking at 314 titles from the 2019-2022 YALSA Best of the Best List and then comparing two review sources to determine …
Advr 3300: Intro To Advertising (Syllabus), Garrett Pilgrim
Advr 3300: Intro To Advertising (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Intro To Advertising Hon (Syllabus), Garrett Pilgrim
Advr 3300: Intro To Advertising Hon (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.