Social and Behavioral Sciences Commons^™

Using Artificial Intelligence To Improve Customer Engagement: User Experience With Chatbot Technology, Aicha Zemmouri, Salma Choufari

Journal of Marketing and Consumer Behaviour in Emerging Markets

This study examines the impact of artificial intelligence (AI) on improving customer loyalty through the use of chatbot technology, with a specific focus on the user experience of Moroccan consumers. The increasing integration of AI into customer service, especially through chatbots, represents a significant shift in how companies interact with their customers. Given Morocco’s growing digitalization and the strategic importance of customer loyalty, it is critical to understand how consumers perceive and interact with these technologies. To achieve this, the study used a qualitative research method of semi-structured interviews to investigate consumers’ perceptions, interaction behaviours, and challenges with chatbot usage. …

2025, 1(20)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2025, 1(20)

Reimagining Information Literacy In The Age Of Artificial Intelligence: A Nudge In The Right Direction, Kay Coates, Lili Li

University Libraries: Faculty Presentations

No abstract provided.

The Flash Technique As An Effective Low-Intensity Intervention For Migrants At The U.S. Point Of Entry, Selma D. Yznaga, Sik-Lam Wong, Suzanne Maniss

Counseling Faculty Publications

Migrants often face severe trauma before and during their journey, leading to mental health challenges such as post-traumatic stress disorder and acute stress. This study explores the Flash Technique (FT) as a one-time intervention for newly arrived migrants. Twelve healthcare professionals and 11 student interns trained in FT provided interventions to 55 migrants, who showed substantial improvements in subjective units of distress scores. The findings highlight the efficacy of a low-intensity intervention in a humanitarian context, which can serve to mitigate the long-term psychological impact of trauma.

Beyond Translating Cultures: Organizational Cultural Brokering And Latin@/E/X Community Resilience After The "Mobile Home Parks" Fire, Christine Atalie Da Rosa

Dissertations and Theses

As wildfires increase in frequency and severity in rural communities, disaster management agencies are seeking to collaborate with community-based organizations (CBOs) working with rural, low-income Latin@/e/x communities to build wildfire resilience. This qualitative case study examines the critical role of CBOs rooted in their local, predominately low-income Latin@/e/x communities as cultural brokers in supporting Latin@/e/x wildfire survivors following the 2020 "Mobile Home Parks" Fire in a rural county in Oregon. Drawing from 23 semi-structured interviews, three focus groups, a review of relevant documents, and participant observations, the research investigates how Latin@/e/x CBOs navigated the complex cultural landscape between wildfire survivors …

The Physical Characteristics Linked To The Perception Of Criminality Of Female Offenders, Jennifer Anne Chapman

Walden Dissertations and Doctoral Studies

Gender disparities can be seen throughout the criminal justice system, where females are seen as weak and incapable of causing harm. This quantitative study sought to add to the existing research regarding physical characteristics linked to criminality. The labeling theory explains how physical characteristics labeled as deviant can alter a person’s perception when deciding whether an individual is violent. The research questions explored the physical characteristics linked to the perception of violent female offenders as well as the relationship between the gender of the participant and their ability to successfully identify a violent female offender. A mixture of statistical designs …

Breaking The Odds: A Gendered Analysis Of Women And Gambling Behaviors, Rowland Edet

UNLV Gaming Research & Review Journal

Gambling is increasingly recognized as a complex public health issue with wide-ranging implications for individuals, families, and communities. While traditionally male-dominated, recent shifts reveal a growing participation among women, facilitated by gender-specific gambling products, targeted marketing, and evolving societal norms. This paper critically examines the prevalence, motivations, and harms associated with gambling among women, drawing on theoretical perspectives such as social capital theory, cultural geography, and gender role theory. By synthesizing existing literature, this review highlights distinct gendered patterns in gambling behaviors, including the use of gambling as a coping mechanism for stress, isolation, and caregiving burdens, and the role …

Prenatal Maternal Mood Instability And Child Externalizing Problems: An Ecological Momentary Assessment Study, Sophie G. Srivastava, Curt A. Sandman, Elysia Poggi Davis, Laura M. Glynn

Psychology Faculty Articles and Research

This study examines whether exposure to affect fluctuations during fetal development have implications for child psychopathology. To evaluate maternal mood instability, participants (N = 154) completed Ecological Momentary Assessment (EMA) eight times per day across three days at 15-, 25-, and 35-weeks' gestation, and then at two months postpartum. The EMA measured depressive symptoms (Center for Epidemiologic Studies Depression Scale), anxiety (Profile of Mood States), and stress (Perceived Stress Scale). Mood instability was quantified by calculating root mean square of successive differences (RMSSD), which captures both variability and temporal dependency of mood states. When the children were 3 years …

Is Inequity In Nba Team Salaries Hurting Team Performance?, Alec R. Plante

Business and Economics Summer Fellows

The NBA is known for being the premier basketball league. However, are the allegedly best minds in the sport choosing salaries in a way that contributes to success? Our research extrapolates trends between team equity and win rates. We use Gini coefficients to establish team equities across the league between the 2011-2012 and 2024-2025 seasons. Our research establishes a relationship between team equity and win rates. This suggests that more equitable teams, in relation to held constant variables like All-NBA selections, may be more successful compared to other teams. We speculate on the reasons for this effect, including the possibility …

The Art Of Memory: The Medieval Peutinger Map, Amber Shrewsbury

Dissertations and Theses

The Peutinger map is an enigma: a twelfth-century map of the Roman Empire, it is secular and oddly shaped, its dimensions distorted to show Rome at the center of the world. Its creator, purpose, and provenance currently remain lost to history. Long considered by classicists to be a copy of a lost Roman original, the map has not been seriously examined by medievalists, possibly because it does not adhere to the Christian "T-O" style of medieval mappaemundi.

While other scholars have focused on what the Peutinger map reflects about ancient Rome, I have chosen to explore how the Peutinger …

¿Quién Es Responsable? (Who Is Responsible?): Different Framings About The Responsibility To Maintain Bilingualism In The United States, Heidy Sarabia, Diana Perez Valverde

International Journal on Responsibility

This study explores the perspectives of Chicanx/Latinx educational practitioners on the importance of maintaining bilingualism and the strategies employed by individuals and institutions to achieve this goal. Through oral histories, Chicanx/Latinx educational practitioners discussed the individual responsibility of preserving the Spanish language within families and the limitations of individualized strategies. They highlighted the need for institutional support through bilingual education programs, which foster linguistic diversity and cultural pride. Bilingual education programs were identified as key institutional spaces that foster cultural and linguistic pride, promote positive ethnic and racial identity development, and create a sense of belonging for students and their …

Evaluating Generative Ai For Depression Diagnosis: Implications For Counselor Education And Supervision, Matthew Rensi, Chung-Fan Ni, Leo Gonzalez, Jr., Mindi Barta, Cass Dykeman, James Geisler

Journal of Technology in Counselor Education and Supervision

This study evaluated the efficacy of three Generative AI tools—ChatGPT, Claude, and Gemini— in identifying Major Depressive Disorder (MDD) from 119 written clinical case descriptions. Each AI tool determined if cases met DSM-5 criteria for MDD. The results showed significant performance variations, with Gemini demonstrating an accuracy of 97%. These findings suggest the potential for AI assistance in clinical practice, while also underscoring the importance of professional judgment. The implications for counselor education include opportunities to integrate AI tools into training programs, particularly in courses on psychopathology and clinical skills. Educators can use these tools to enhance students’ diagnostic skills …

Using The Companioning Model And Technological Innovations To Create Spaces Of Belonging In Counselor Education Programs, Kailey Bradley, Ellise Nolan, Fawn Gordon, Emily Horton

Journal of Technology in Counselor Education and Supervision

This conceptual manuscript seeks to address challenges experienced by counseling students regarding feelings of non-belonging. We propose that the companioning model of grief counseling be integrated into existing counselor education curriculum through technological innovations to cultivate a sense of belonging. Due to the model’s alignment with humanistic counseling principles, such as non-judgment and person-centered interventions, the companioning model is applicable to fostering belonging in counselor education learning environments. Each tenet of the companioning model will be described, and a corresponding activity that aligns with the tenet will be explored. Each activity leverages technological innovations that provide a unique intersection that …

Exploring The Environmental Impacts Of Telemental Health Counseling: Balancing Accessibility, Sustainability, And Climate Concerns, Daniel Bates, Greg Peterson, Vanessa Sinclair

Journal of Technology in Counselor Education and Supervision

In response to the COVID-19 pandemic, a nation-wide quarantine was mandated, which had a significant impact on the economy, healthcare, and lifestyle. It also dramatically changed the way mental health services were delivered. Many clinicians in private practice and at agencies rapidly transitioned the administration of mental health treatment to an online platform. The rapid upsurge of utilization of telemental health counseling (TMHC) yielded unexpected environmental benefits that have come to light by recent research. Some researchers shared concerns of TMHC efficacy compared to in-person counseling, however, other research comparing TMHC to in-person found comparable therapeutic outcomes. Research has also …

The State Of Telemental Health Training And Education In Cacrep-Accredited Counselor Education Master’S Programs, Jocelyn Novella, Davide Mariotti

Journal of Technology in Counselor Education and Supervision

Despite the frequent use of telemental health (TMH) to deliver clinical mental health counseling, there are few specific guidelines for the teaching of this important topic in CACREP-accredited counselor education programs. This study examined TMH training and education in master’s-level CACREP-accredited counselor education programs by surveying CACREP liaisons (n = 62). The results were analyzed using frequencies, and questions were cross-tabulated with basic information about the programs’ faculty, students, and method of teaching. Results will inform current practices in the training of counselors in this expanding delivery system.

Evaluating Counseling Skills Through Language Style Matching: A Computer-Aided Text Analysis Of Suicide And General Counseling Transcripts, Chung-Fan Ni, Justin Jacques, Charles Silber, Cass Dykeman

Journal of Technology in Counselor Education and Supervision

This pilot study applies Computer-Aided Text Analysis (CATA) to examine Language Style Matching (LSM) in counseling transcripts, offering a novel metric for counselor education and supervision. Analyzing 50 suicide-focused and 100 general counseling sessions using LIWC-22 software, we found high LSM scores in both contexts (suicide-focused: M = 0.906; general: M = 0.903). Bayesian analysis provided moderate evidence (BF01 = 5.048) in support of the null hypothesis, indicating no significant difference between the two session types. The consistently high LSM suggests counselors effectively build strong alliances and align with client goals across topics. LSM analysis provides an objective measure of …

Computational Thinking As A Novel Framework For Enhancing Cognitive Organization In Older Adults With Cognitive Frailty (Letter To The Editor), Daisuke Akiba

Publications and Research

As aging populations grow, especially in high-income nations, the burden of dementia-related care continues to escalate both economically and socially. In response, this article introduces Computational Thinking (CT) as a novel, non-pharmacological framework to support cognitive organization in older adults experiencing cognitive frailty. Though CT has gained traction in fields like PK-16 education, including special education, for enhancing executive function and problem-solving, it has not yet been applied to geriatric- or memory-care contexts. This perspective proposes that CT’s core components (i.e., decomposition, pattern recognition, abstraction, and algorithmic thinking) may align with residual cognitive strengths in mild-to-moderate dementia, offering a strengths-based, …

Introduction To Sociology: Research, Dr. Marcia Morrison Ph.D.

Open Educational Resources

Abstract:

This chapter explores the profound influence of sociology on understanding community dynamics and its crucial role in societal planning. It reviews how sociological research methods, ranging from qualitative interviews and ethnographic studies to quantitative data analysis, enable researchers to interpret social phenomena, predict trends, and inform policy decisions. Emphasizing the significance of data collection, analysis, and ethical considerations, the chapter highlights the importance of integrating multiple research methods, such as surveys, interviews, experiments, ethnography, and historical analysis, to capture the complexity of human behavior. Through a case study investigating poverty among Black individuals in the United States, the narrative …

Stimulated Cytokine Production, Attachment, And Emotional Well-Being In Dementia Spousal Caregivers, Daniel L. Argueta, Sarah Roberts, Kelly N. Brice, E Lydia Wu-Chung, Vincent D. Lai, Jensine Paoletti-Hatcher, Bryan T. Denny, Charles Green, Samantha Henry, Multiple Additional Authors

Psychology Faculty Publications and Presentations

Proinflammatory cytokine production may be related to poor emotional adjustment in dementia spousal caregivers. People who display attachment insecurity may be at increased risk for adverse caregiving experiences and poor psychosocial outcomes.

Ucf Libraries 2025 Faculty Research Showcase, Jasmine George, Patrick Green, Joe Bizon, Kristine Shrauger, Ying Zhang, Renee Cole Montgomery, Rachel Trnka, Mary Rubin, Min Tong, Arielle Petrovich, Jeanne Piascik, Sai Deng

Faculty Scholarship and Creative Works

The University of Central Florida (UCF) Libraries’ Faculty Research Showcase is a longstanding tradition that celebrates the scholarly achievements, research, and creative work of library faculty.

The 2025 Showcase features eight engaging presentations covering a diverse range of topics:

• Jasmine George – Student Engagement Initiatives Around Florida Academic Libraries

• Jasmine George & Patrick Green – Student Wellbeing at the Library

• Joe Bizon, Kristine Shrauger, Ying Zhang & Renee Cole Montgomery – Roadmapping Leganto Successfully

• Rachel Trnka – Florida Library History

• Mary Rubin – Escape the Ordinary: Escape Rooms as Active Learning Magic

• Min Tong …

Shutdowns And Startups: How Covid-19 Policies Shaped Entrepreneurial Trends Across U.S. States, Mia Sideris

Business and Economics Summer Fellows

The COVID-19 pandemic had an unprecedented impact on the US economy. Severe restrictions were placed on nearly every state, culminating with the declaration of a national emergency in March 2020. The intent of these restrictions was to safeguard public health, while unintentionally imposing operational burdens on businesses. This paper explores how heterogeneity in state level policy responses influenced entrepreneurial activity. Using the synthetic control method and data on mandated workplace closures, we estimate the impact of these actions on business applications per capita in the state of South Carolina, which was late to impose these measures. We find that if …

The Effects Of Athletic Culture On Intersectional Identities In Higher Education​, Raniya Burkett

Psychology Summer Fellows

Athletic culture thrives on a basis of oneness that habituates spaces designed for athletes. Unfortunately, the concept of unity employed within athletic settings disregards intersecting identities that shape how many student-athletes navigate their lives, allowing biases to go unchecked and harmful rhetoric to permeate formerly safe environments. This project will investigate the experiences of student-athletes in higher education to uncover the environments curated by teams, individuals, coaches, and academic advisors. Moreover, focusing on institutions with dominant group demographics will help identify the pervasiveness of oppression and illuminate the stories of students who are often overlooked.

Tailoring Hiv/Aids Communication To The Cultural Contexts Of The Borana Pastoral Community In Ethiopia, Dano Olana, Sabihah Moola

Journal of Social, Behavioral, and Health Sciences

The HIV/AIDS health communication approach in sub-Saharan Africa has often overlooked sociocultural specificities. The current approach follows a generalist notion that does not consider the specific contextual domains accordingly. Similarly, the cultural appropriateness of HIV/AIDS health communication among the Borana pastoral community in Ethiopia is not clear. In this study, we aimed to explore whether HIV/AIDS communication among the Borana pastoral community was tailored to the cultural contexts of the community. A qualitative case study was used to unpack the cultural communication contexts for HIV/AIDS. We collected data using three methods, namely, in-depth interviews, focus group discussions, and document analysis …

Money And Social Exclusion In Networks, Maria Bigoni, Gabriele Camera, Edoardo Gallo

ESI Working Papers

Globalization offers unparalleled opportunities to expand welfare through cooperation across large networks of unrelated individuals. Social exclusion – permanent or temporary – and monetary exchange are institutions that in theory can incentivize cooperation. In an experiment, we evaluate their relative performance and interaction in anonymous networks of different sizes. Permanent social exclusion (ostracism) reduces long-run economic potential by leading to sparse networks. Monetary exchange and temporary social exclusion perform similarly well in small networks. In large networks, however, monetary exchange is the only institution that promotes full cooperation by crowding out ostracism and keeping the network complete. An insight is …

Exploring Coaching Leadership Behaviours In Strength And Conditioning Coaching: Preferences Of Ncaa Division I And Ii Collegiate Student-Athletes Based On Task Variability, Severiano Tiberi, Jeremy Moody, Steve Cooper, George Jennings, Joseph I. Esformes

Journal of Athlete Development and Experience

This study aimed to explore collegiate student-athletesˈ preferences of coaching leadership behaviours in strength and conditioning coaching and evaluate differences between the student-athletesˈ preferences of behaviours based on task variability. In total 145 National Collegiate Athletic Association student-athletes (closed sports athletes = 51, open sports athletes = 94) completed an electronic questionnaire involving the athletesˈ preference version of the Revised Leadership Scale for Strength and Conditioning. Results revealed that the most favoured behaviour was ˈtraining and instructionˈ, whilst the least favoured was ˈautocraticˈ. Similar results were observed for closed and open sports groups, though closed sports athletes preferred ˈtraining and …

Need Frustration And Poor Mental Health Among Collegiate Athletes: The Indirect Role Of Ruminative Thinking, Alanni N. Brown, Adrian J. Bravo, Stimulant Norms And Prevalence 2 (Snap2) Study Team

Journal of Athlete Development and Experience

Vulnerability to negative mental health outcomes (i.e. anxiety and depression) among DI collegiate athletes may best be understood using Self Determination Theory (SDT) and the framework that need frustration impairs autonomy, competence, and relatedness. Need frustration may also relate to negative mental health symptoms via higher ruminative thinking, known to relate to both need frustration and poor mental health. The present study tested these two path models (i.e., SDT need frustration components [autonomy, relatedness, competency]-->rumination facets [problem-focused thoughts, counterfactual thinking, repetitive thinking, anticipatory thoughts]-->mental health problems (one for depression and one for anxiety as outcomes) among 341 collegiate …

Mentoring Of Para-Athletes And Its Impact On The Preparation Process For The 2020 Paralympic Games, Irina Perfilova, Joshua R. Pate, Robin Hardin

Journal of Athlete Development and Experience

Many factors contribute to successful athletic performance, and athletes have reported that mentors have played a vital role in their athletic performance as well as their personal development. Mentoring relationships can have a transformative impact on people’s lives, and mentored athletes, either by peers or coaches, have higher levels of dedication, confidence, and individual performance. Having a mentor is critically important during unexpected challenges in life such as was the case with the extraordinary uncertainty for para-athletes during the postponement of the 2020 Paralympic Games. The purpose of this study was to explore how mentoring aided para-athletes’ navigating the challenges …

Development And Transition In Crisis: The Impact Of The Covid-19 Pandemic On Division I College Athletes, Grace Kazmierski-Davie, Khalid Ballouli

Journal of Athlete Development and Experience

The aim of this study is to explore how Division I college athletes made meaning of their experiences during the onset of the COVID-19 pandemic in spring 2020. Though existing literature details various athlete transitions, there is limited knowledge about how athletes navigate unprecedented disruptions like a global pandemic. This qualitative study employed semi-structured interviews to gather in-depth data. The study included a diverse sample of 19 college athletes, ranging from freshmen to seniors, representing various sports and academic levels. Findings revealed that athletes employed diverse strategies to maintain readiness and mental sharpness, reflecting both proactive and reactive coping mechanisms. …

The Perception Of Ai Impact Of Academic Processes: A Study Of Student Perspectives, Nora Murphy, Lana Perkovic, Andzelika Wyka

International Undergraduate Journal of Health Sciences

Artificial Intelligence (AI) has emerged as a transformative technology with the potential to revolutionise education. This research aimed to comprehensively explore students’ perspectives on the integration of AI in educational settings, focusing on understanding its role, advantages, challenges, and expectations. The study analysed responses from a sixteen-question survey created through Google Forms administered online to 196 students from diverse academic backgrounds and educational levels enrolled across two Cork third-level institutions.

The demographic distribution of the respondents showed 44.4% aged 18-20 years old, 43.9% aged 21-23 years old, and 11.7% aged 24 and above, with 67.9% female respondents and 32.1% males. …

Screening For Bullying In A Middle School Setting, Paige Bernau

Dissertations

Problem: Bullied youth are two and a half times more likely to experience depression and three times more likely to experience anxiety and suicidal ideation than their peers (Li et al., 2024). Schools represent a key access point for mental health support and treatment for youth (Duong et al., 2020). Despite this, schools typically do not have formal bullying screening integrated into student support services.

Methods: This program evaluation used a descriptive, observational design to evaluate a bullying screening program in a suburban middle-school. This program used the California Bullying Victimization Scale (CBVS) to assess for bullying victimization (BV) followed …