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Articles 118501 - 118530 of 659217

Full-Text Articles in Social and Behavioral Sciences

Advr 6327: Media Planning (Syllabus), Joel Nichols Jan 2021

Advr 6327: Media Planning (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.


Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Pbrl 3421: Intro Public Relations Writing (Syllabus), Kim Marks Malone Jan 2021

Pbrl 3421: Intro Public Relations Writing (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Jour 6160: Food Writing/Reporting (Syllabus), Pamela Denney Jan 2021

Jour 6160: Food Writing/Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Develops expertise in the specialized niche of food writing with narrative stories and multimedia content.


Jour 6180: Public Issues Writing/Reprting (Syllabus), Jessica Jaglois Jan 2021

Jour 6180: Public Issues Writing/Reprting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: You will learn investigative and analytical techniques that are essential in covering issues impacting our communities. This includes instruction in records, interviewing and how to use these tools in your reporting.


Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King Jan 2021

Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice, and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.


Jour 6629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois Jan 2021

Jour 6629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages.


Jour 6998: Multimedia News Lab (Syllabus), Robby Byrd Jan 2021

Jour 6998: Multimedia News Lab (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.


Crmm 6550: Web Publish Ii/: Html/Css (Syllabus), Garrett Pilgrim Jan 2021

Crmm 6550: Web Publish Ii/: Html/Css (Syllabus), Garrett Pilgrim

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.


Jrsm 7000: Media Writing/Editing (Syllabus), Pamela Denney Jan 2021

Jrsm 7000: Media Writing/Editing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and AP style; reporting, writing and editing news stories; media literacy.


Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.


Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught Jan 2021

Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.


Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …


Jrsm 6700: Media Law (Syllabus), David Arant Jan 2021

Jrsm 6700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.


Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …


Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2021

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2021

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd Jan 2021

Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd Jan 2021

Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels Jan 2021

Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels

Journalism and Strategic Media Syllabi Archive

Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.


Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone Jan 2021

Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.


Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone Jan 2021

Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.


Jrsm 8080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2021

Jrsm 8080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff Jan 2021

Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels Jan 2021

Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels

Journalism and Strategic Media Syllabi Archive

Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.


Catalytic Resilience Practices: Exploring The Effects Of Resilience And Resilience Practices Through Physical Exercise, Mackenzie Ruether Jan 2021

Catalytic Resilience Practices: Exploring The Effects Of Resilience And Resilience Practices Through Physical Exercise, Mackenzie Ruether

Industrial-Organizational Psychology Dissertations

Resilience is of increasing interest to researchers and practitioners as the organizations where they work have become increasingly complex and dynamic. The recent COVID-19 pandemic has only magnified its importance. COVID-19 provides a unique opportunity to study how people navigate challenges and face adversity to be resilient both at home and at work. The main question organizations, teams, and employees are asking is how individuals gain and sustain resilience. To that end, theory and research has suggested a vast array of practices or strategies that individuals can engage in to build resilience to be better prepared to overcome adverse situations …


Jrsm 1700: Introduction To Media (Syllabus), Otis Sandford Jan 2021

Jrsm 1700: Introduction To Media (Syllabus), Otis Sandford

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jrsm 1700: Introduction To Media (Syllabus), Pamela Denney Jan 2021

Jrsm 1700: Introduction To Media (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jrsm 1700: Introduction To Media Honors (Syllabus), Otis Sandford Jan 2021

Jrsm 1700: Introduction To Media Honors (Syllabus), Otis Sandford

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jrsm 1700: Introduction To Media (Syllabus), Tori Cliff Jan 2021

Jrsm 1700: Introduction To Media (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.