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Articles 118411 - 118440 of 659217
Full-Text Articles in Social and Behavioral Sciences
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Teri Del Rosso
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.
Jrsm 4700: Media Law (Syllabus), David Arant
Jrsm 4700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Advr 6326: Advertising Research (Syllabus), Joel Nichols
Advr 6326: Advertising Research (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Advr 6327: Media Planning (Syllabus), Joel Nichols
Advr 6327: Media Planning (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang
Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 6526: Photojournalism (Syllabus), Jin Yang
Crmm 6526: Photojournalism (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
Crmm 6550: Web Publish Ii/: Html/Css (Syllabus), Garrett Pilgrim
Crmm 6550: Web Publish Ii/: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.
Jour 6180: Public Issues Writing/Reprting (Syllabus), Jessica Jaglois
Jour 6180: Public Issues Writing/Reprting (Syllabus), Jessica Jaglois
Journalism and Strategic Media Syllabi Archive
Course Description: You will learn investigative and analytical techniques that are essential in covering issues impacting our communities. This includes instruction in records, interviewing and how to use these tools in your reporting.
Jour 6629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois
Jour 6629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages.
Jour 6998: Multimedia News Lab (Syllabus), Robby Byrd
Jour 6998: Multimedia News Lab (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Jrsm 6700: Media Law (Syllabus), David Arant
Jrsm 6700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 7000: Media Writing/Editing (Syllabus), Pamela Denney
Jrsm 7000: Media Writing/Editing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; reporting, writing and editing news stories; media literacy.
Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King
Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: The course offers instruction, training, practice, and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.
Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught
Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.
Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught
Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 6160: Food Writing/Reporting (Syllabus), Pamela Denney
Jour 6160: Food Writing/Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Develops expertise in the specialized niche of food writing with narrative stories and multimedia content.
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels
Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.
Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff
Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 6706: Public Relat Ethics & Advocacy (Syllabus), Teri Del Rosso
Pbrl 6706: Public Relat Ethics & Advocacy (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.
Advr 3300: Intro To Advertising (Syllabus), Brandon Davis
Advr 3300: Intro To Advertising (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Intro To Advertising Honors (Syllabus), Brandon Davis
Advr 3300: Intro To Advertising Honors (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.